By now, the use of a tag management system (TMS) is widely considered a best practice. And yet, research shows that there are still many organizations that are still not taking advantage of the time savings, quality assurance, and optimization benefits of this tool.
Join Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence, for a lively session on why tag management systems are a not-so-secret weapon to achieving marketing goals. Nick is the co-author of The State of Digital Marketing Analytics in the Top 500 Online Retailers report which explored the use of TMS in ecommerce. He will be joined by Mia Vallo, Senior Director, Marketing Analytics and Optimization, National Geographic, for a practical, real-world view of the benefits of tag management.
Webinar Takeaways:
– Why everyone needs a tag manager, even if you’re happy with your analytics implementation
– Technical and business considerations you need to be aware of as you map out a TMS deployment for your organization
– How to move forward on a TMS implementation from vendor selection to deployment
– More about the leading TMS solutions available
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