SLIDES: images.internetretailer.com/IR-Webinars/051215_Magento_Masterdeck_IR.pdf The B2B landscape has changed. B2B ecommerce buyers expect an ecommerce buying experience as tailored, seamless, and effective as those they take pleasure in on customer sites. Learn how B2B businesses are leveraging the lessons discovered in B2C to drive more organization online. Visitor speaker, Andy Hoar, Principal Analyst at Forrester Research Study, Inc., talks about recent trends and insights on the consumerization of B2B including a discussion on finest practices and techniques for how you can ensure that your B2B service is fulfilling the expectations of your consumers– with Brad Kuhns, Sr. Manager, eCommerce of Zoetis. Source
