2014. DDB & Tribal Amsterdam As adidas prepared to let loose a battalion of brand-new football boots throughout the 2014 FIFA World Cup, we constructed a power-packed ecommerce platform to promote 4 special boots dubbed the Fight Load. The site is charged with motion graphics goodness that lead users to find the information of each boot. Literally highlighting the boots’ distinct style functions, the award-winning animations guaranteed the Fight Load was all set for the world phase. The videos remained in displayed in stadiums throughout the World Cup and Adidas stores worldwide, collecting over one million views on social networks.
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