NEW YORK, NY – SEPTEMBER 29: Chief Media & eCommerce Officer at Mondelez International B. Bonin Bough speaks onstage at the How Emotions Predict The Virality of Videos panel presented by Virool during Marketing Week 2015 AWXII at the ADARA Phase at Times Center Hall on September 29, 2015 in New York City City. (Image by Mike Pont/Getty Images for AWXII).
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