Wiser and Elite SEM join forces to provide insights on optimizing Google Shopping Campaigns and Pricing Strategy just in time for the holiday season.
Join us as we discuss the changes from Google Product Listing Ads (PLAs) to Google Shopping Campaigns including:
– Optimizing your feed to help your shopping campaign performance
– Why products matter
– The evolution of feeds: How feed campaigns will expand past shopping and eCommerce in the future
– Why pricing matters
– Optimizing ad spend by determining the competitive environment
– Using competitive insights to optimize pricing and assortment
– Dynamic Pricing
Source