Pablo creates lighting products that are meticulously refined and elegantly simple. They fuse the highest technical sensibilities with the purest design principles, fostering a deeply personal relationship between object, user, and environment. Having risen to the forefront of contemporary lighting design, Pablo approached Tolleson to develop a new identity that articulates the company’s leadership in design thinking and repositions it for the road ahead.
As we immersed ourselves in Pablo’s culture and design process, our attention consistently returned to the products. In simple yet elegant photographic style, we crafted a product catalog that not only captures a signature lighting experience, but also conveys Pablo’s distinct design philosophy. Moreover, this photographic lexicon showcases the product designs as the overall expression for the Pablo brand refresh, laying the foundation for a new website and branded content.
Video by Tolleson. 2013
Music: The Flight of Lulu (Possimiste) / CC BY-NC-SA 3.0
Pablo Case Studies:
http://tolleson.com/story/pablo-brand/
http://tolleson.com/story/pablo_web
http://tolleson.com/story/pablos-ecommerce-platform
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