Commitment and rewards programs have actually become commonplace in today’s society. Both traditional brick and mortar shops and ecommerce sites are utilizing them to increase retention and drive down acquisition expenses, but how and when did commitment programs get their start? More notably, what has caused their current spike in popularity? It’s time for a lesson in the history of loyalty programs: www.loyaltyxpert.com/.
Tags:
loyaltyprogram, rewards, programs, ecommerce.
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