Paid Social: What You Need to Know about Facebook & Instagram Now
Friday, August 16, 2019
2 PM ET/11 AM PT
Organic social posting is only reaching 1% of your audience. Yet content creation takes so much time.
How do you optimize your content creation efforts and reach a broader, yet targeted,
audience?
Increasingly throttled algorithms have made paid social media the only viable path to optimizing social media efforts. In this webinar you’ll learn:
How to make organic and paid work together
How to use data pools for cross platform targeting
Pixels and conversion actions
Audience testing
Creative testing
How to keep up with a constantly changing environment
Led by Katherine Timmerman, Media Strategist at i.d.e.a. Katherine brings five years of digital advertising and brand strategy to a variety of business verticals. Her diverse portfolio includes ecommerce retail, automotive, non-profit, and health/wellness brands. After entering the marketing ecosystem with a strong technical background, Katherine built her
industry knowledge within both brand-direct and client facing agency roles. She has worn many hats as a marketer from copywriting and media buying to product pricing strategy. Her multi-channel specialties are paid social media, display advertising, and affiliate marketing.
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