Research study shows that approximately 95 % of purchasing decisions are made subconsciously – something that brick and mortar merchants have long reflected in everything from shop layout, to marking down strategies.
But the field of psychology has frequently been overlooked by e-commerce brand names – we know, for instance, that the leading selling items in-store are frequently the most convenient to reach on the rack – so why, in the digital environment, do we make it so hard to select?
Join dotmailer and Yieldify to check out how e-commerce online marketers can use 7 proven psychological principles throughout e-mail and web to drive more conversions.
You’ll learn how to leverage:
– Authority: find out how to make use of authority and trust to drive conversions in the age of the influencer
– Preference: find out how basic techniques, like highlighting your USPs, can turn ‘like’ into ‘love’.
– Reciprocity: how giveaways and commitment programs develop a combination of goodwill and thankfulness.
– Dedication (and Consistency): radiate self-confidence in your brand name through totally free trials and no-hassle return policies.
– Social Proof: find out how to construct trust through client review platforms to get more buy-in.
– Deficiency: learn how to utilize the FOMO phenomenon for minimal and perishable stock.
– Unity: discover the digital native brands developing a community around their items.
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