2014. DDB & Tribal Amsterdam As adidas prepared to unleash a battalion of new football boots throughout the 2014 FIFA World Cup, we developed a power-packed ecommerce platform to promote 4 unique boots called the Battle Pack. The site is charged with movement graphics goodness that lead users to find the details of each boot. Actually highlighting the boots’ unique design functions, the acclaimed animations made sure the Fight Load was ready for the world phase. The videos were in shown in stadiums during the World Cup and Adidas stores all over the world, amassing over one million views on social networks.
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