in this video I'm gonna show you how tostart an online business in five stepsit's me really simple so let me show youwhat the five steps are right now sostep number one get a domain name steptwo pick a shopping cart and we're gonnain the rest this video we're gonna goover all these in details I'm gonnacompare a bunch of different shoppingcarts show you which one I think is bestfor you as well as other ones that mightbe a good option number three set upyour store so you've got to set up yourstore even if you get the shopping cartyou still have to do some minor setupwork I'll talk about that later in thisvideo number fourSEO and keyword research very importanta lot of people skip this step and theyregret it later on so we'll talk aboutthat later and number five get trafficto your store so after you have anonline store and online business that'snot enough you need to get traffic toyour website and I'll give you tendifferent ways to get traffic to yourwebsite some of the best ways in myopinion out there for an online businessso bonus at the end of this video we'regonna talk about some of the legalthings DBA SSL LLC S corp all thedifferent stuff yeah n do a briefoverview of all of that but let's getstarted right now with number one get adomain name very important a lot ofpeople want to skip this step they wantto save the twelve dollars a year notget a domain name not a smart decisionyou want to get a good domain name sowhat is a good domain name well it needsto be easy to spell for one if it's hardto spell people are gonna forget itthey're not gonna know how to spell itso you might say okay my company is XYZwhateverdot-com but if people aren't sure thespelling of it they're gonna make amistake and they're just gonna give upso on top of that it needs to be easy toremember like any business name itshould also be easy to remember that'snot enough though it needs to include akeyword now if you're new to onlinebusiness online marketing you might notknow what that means let me quicklyexplain it so let's say you have a storeand you're selling peanut butter youabsolutely love peanut butter so youdecide to sell it onlineso a really good domain name would bepeanut butter calm now it's probablytaken or probably really expensive andunless you're a big company you probablycan't afford peanut butter calm so agood example might be peanut butterlovers calm so Google knows that thiswebsite ispeanut-butter people know that thiswebsite is about peanut butter and evenmore so they know it's for peanut butterlovers and if they love peanut butterwell they're gonna want to buy peanutbutter online obviously so that's agreat domain name because it helpsGoogle know what your website's about italso helps people know what your websiteis aboutdon't make your domain name don't makeyour URL super long if it's too longpeople aren't can be able to spell itit's gonna they're gonna forget it it'salso really bad for ranking high up onGoogle search results because Googleknows if you have a really long domainname you're probably not that serious sonumber two picking a shopping cart sothis is also very important a lot ofpeople get hung up on this but it's notthat complicated it's very easy I have alot of videos comparing differentshopping carts and explaining which oneis best but let me give you the shortversion right here so there are hostedand self hosted shopping carts so whatdoes that mean a hosted shopping cart iswhere that company that you pay does allthe technical work for you they havecomputers that are doing all the hostingnow self-hosted means that either youhave to host it yourself on your owncomputer or you have to pay a differentcompany on top of that to host yourwebsite just trust me on thisget a hosted shopping cart it takes awayso much of the headache unless you're anextremely technical person and you likewaking up at 3 a.m. to diagnose why yourserver is having an issue want to get ahosted shopping car you don't don't wantto take care of that work yourself sowhat are some examples of self hostedshopping carts Shopify and big commerceare two of them now these two are bothreally good but trust me on this Shopifyis much much better why is it better ithas better templates it's got betterdesign overall it's easier and it's moreuser friendlyyou can also bigcommerce as sellinglimits if you sell too much they'llactually charge you more money whichthat is no fun so don't go with bigcommerce definitely go with Shopifyif you're between these two now for 99%of the people watching this videoShopify is gonna be the answer but I dowant make you aware of one other optionif you are on that 1% WooCommerce couldbe good if you are more of a technicalperson if you know how to this is aself-hosted shopping cart and if youknow how to run shopping carts you'repretty technical you may want tolook on the into this you save a littlebit of money it's not even that muchmoney cuz you still have to pay forhosting or pay for a computer to host ityourself which is a nightmare don't dothat so I would HIGHLY once againrecommend going with Shopify there aresome use cases where WooCommerce doesmake sense I do have videos comparingthose two but as a bonus no matter whichone of these shopping carts you pick ifyou use my link which you can get uphere or down below in the show notes usemy link to sign up with Shopify andBigCommerce you get a free 14-day trialand I will give you a free 30-minuteconsultation with WooCommerce you'llneed to buy hosting from Bluehostor some other site like that if you useBluehost and you use my link up here ordown the shownotesI'll give you a free 30-minuteone-on-one consulting session as well soany three of these use my links up hereor down in the show notes I will giveyou a free one-on-one consulting sessionno strings attached to help you get setup as a thank you because I get a smallkickback when people use my link so as athank you I'd like to help you out andgive you 30 minutes of my time so let'sget back to the rest of the video hereso Shopify as I said is literally thewinner trust me on this or watch myother longer review videos where we goin-depth number 3 SEO and keywordresearch so to be honest I think thisshould probably be done earlier in onthe process but it's a little bit it'slike any kind of research before youstart any business you're gonna want todo some research and then SEO is veryimportant when you're actually settingup the site itself so before you set upyour sites you at this point hopefullyalready have your shopping cart butbefore you set up the site you want tostart thinking about SEO and thinkingabout keyword research so what iskeyword research well let's start offwith what is SEO first SEO is searchengine optimizationsounds fancy all it really means istrying to rank higher up in Google youwant your product to rank number one inGoogle now depending on what you'retrying to rank number one in Google forthat may or may not be possible ifyou're trying to rank for somethingreally broad if you're trying to rankfor something like shorts in Google asnumber one you really have no chance butwhat you could do is try to rank forhighways blue dance shorts so if you'retrying to raise rank forI always blew Dan short you have a mucheasier time because there's lesscompetition there's less heavy hittersin there so that's what search engineoptimization in a nutshell is now thereis two types of SEO there is on-page andoff-page SEO now on page SEO iseverything you do to your website tomake it so that Google can more easilyread it and is more likely to rank ithigh up in the search results so this isthings like we'll talk about in just asecond but off page SEO on the flip sideart is basically trying to get links toyour website so let's go and let's talkabout on-page SEO really quick andeverything you need to do early on andin a different video I'll talk aboutsome off page SEO but once again it'sbasically just trying to get people tolink to your website Google is a bit ofa popularity contest and the more linksyou have coming in the more votes yourwebsite has and the higher ups gonna beso on-page SEO which is the first thingand as a side note I have all of theseavailable in a checklist for free getthe e-commerce success pack I have achecklist with all this information anda lot more information on how to set upyour online stores so first off thefirst thing is using keywords that'spart of on-page SEO so if your keywordis peanut butter you want to make surethat it's in your product title you wantto make sure it's in your productdescription you want to make sure it'severywhereyou then want to take those keywords andput them in your header tags those arethe big text you usually see indifferent sections of content withinwebsites and this lets Google know thatthis page is really about this one topica lot of times the title of a page willbe an h1 tagso the next thing we're going to talkabout is meta title and meta descriptionso meta title meta description is verysimply what you see when you search forsomething in Google so this is anexample of a meta title and this is themeta description and you can enter thisinformation if you're using Shopify forinstance it's very easy to do you cansay hey this is what I want the metatitle to be and this is what I want themeta description to be and there's twocomponents here not only should itcontain keywords that you're trying torank for but it should be something thatencourages people to click on it becauseGoogle also sees if people areconstantly clicking on your searchresult it knows that it's very relevantto what people are searching and it'shigher it'll-it'll rank it higher andhigher up so think about this is a freeadverttreat it with the same care as if youwere spending hundreds of dollars withit you want to make sure that it looksis friendly to people as it possibly canso they will click on it the next thingwe're going to talk about is image SEOso your website's probably gonna have alot of images specifically of productsyou want to make sure that the alt textand the final name both of these containthe keywords you're trying to rank forso if you were to show a jar of peanutbutter for instance you'd want it to becalled peanut butter jpg and you'd wantto set the alt image to jar of peanutbutter very easy to do but a lot ofpeople overlook this and I've actuallyhad a lot of images ranked number 1 inGoogle because I follow these goodpractices and then on top of that whatthat does is lets know Google know themthat page is about whatever keyword I'mtrying to do and it's more likely torank it in the organic search resultslast thing we'll talk about is thewebsite structure so the way youstructure your website is very importantfor instance let's say you had thewebsite peanut butter lovers calm thenyou might want your product to be peanutbutter lovers calm slash jar F peanutbutter very simple for Google to realizewhat this is about Google knows thatit's about this page is a jar of peanutbutter so when someone searches for jarof peanut butter it's much more likelyto put this page high up in the searchresults next up number 4 set up yourstore and I know I'm talking about a lothere I know there's a lot of informationonce again you can get all of it in thechecklist totally for free so setting upyour store is very important but thetruth is it's really easy all you reallyhave to do is add a product especiallyif you're using Shopify even withWooCommerce all you have to do is add aproduct and it's pretty much ready to gopeople can buy from you now you're gonnahave a pretty ugly store if all you dois add a product so some other things tothink about is your obviously yourproduct page but then your homepage thishome page is probably going to be thenumber one page people go to so you wantto do a lot of things here one of thethings is you want to make it friendlyand welcoming but also make it easy forpeople to go to the home page to aproduct page because the less clicks ittakes for someone to buy the more likelythey are to purchase if you make it verycomplicated for people and you make themclick all around theand you make it takes them ten stepsjust to get to checkoutthey're gonna get bored they're gonnalose track on how to do it you want toyou want to make people think as littleas possible this is why candy is at thecheckout aisle nobody goes to the storevery few people go to the store to buycandy but when it's there it's so easywhy not you want to make your websitefollow that same mentality you wantpeople to come and be like wow that wasso easy I didn't have to even thinkthat's why amazon has one-clickpurchases because it knows when theymake it easy for people to buy they'regonna buy more things so product pagehomepage the next thing is yournavigation this needs to follow the sameprinciple you need to make it as easy aspossible for people to get to checkoutso that means as few clicks as possibleif they have to click on a category pagethen they have to select something elsethen they have to select something elseand then something else they're gonnaget lost they're gonna forget how to doit drop-down menus work very well forthis there's a lot of other differentways but count count how many clicksdoes it take for you to get to checkoutit sounds like an old Tootsie RollTootsie Pop commercial but seriously howmany checks how much typing how muchinteraction does it need and see if youcan lower that next thing is about Uspage and all those other pages you wantto make your about Us page be reallyfriendly if they're buying from youthey're not buying from this giantcompany they're buying from anindividual and you want them to knowthat people especially right now aremuch more willing to buy from otherhumans for whatever reason and I thinkit's really beautiful people aren't asinterested in buying from giantcorporations because they know they wantto support someone else they want tosupport someone's dream they want tosupport those small businesses so on theabout Us page this is your chance toshine don't try to hide don't try to actlike you're this giant company whenyou're not tell people hey I'm Travis Istarted this company and this is whathappened this is why it's such a greatcompany this is all this my all my heartis in this company let them know on yourabout Us page and you want to do that onall your pages so the next thing we'lltalk about this will be the last majorbullet point we talked about so ifyou're losing me here don't worry thevideo is almost overnumber five drive traffic number one aswe talked about one of the best ways inthe freeway and one of thethree ways to drive traffic is SEOsearch engine optimization ranking highup on Google I have a ton of videos onall these topics on my youtube channelso make sure you subscribe you can go tomy youtube channel and search aroundyou'll find videos on all these topicsbut SEO is the number one way in myopinion to drive traffic because it'sfree and you everyone should do itnumber two content marketing it goesalong with SEO if you have articles ifyou have different images or whatever onyour website that people want thatpeople are interested in then Googlewill rank that article higher up somaybe you have an article the five bestpeanut butters for all peanut butterlovers then when someone types in toGoogle best peanut butter in the worldyour article comes up and then asthey're scrolling around your websitethey realize wow not only does this agreat article about the best peanutbutters in the world this guy sells thebest peanut butters in the world Ishould buy from him so that's a greatway to get free traffic as well anotherthing is just general PR reaching out tonewspapers reaching out to blogsreaching out to different mediamagazines all that kind of stuff andtelling them hey I've got this greatwebsite this is what makes me specialand I have a video on this as well onhow to pitch newspapers and magazinesthis isn't always easy but it could leadto some big results so next up socialmedia once again another free option foryou we're gonna get into some of thepaid options later which I think areactually much more powerful than a lotof the free options but if you're juststarting out you may want to start withthe free often so social media veryimportant and these are things likeInstagram I think right now Instagramand Pinterest are the two strongestsocial media platforms other than maybeYouTube as well as you know you'rewatching this video YouTube's greatbecause you can create a really goodconnection Instagram is good because youcan amass a huge following very easilyjust taking good product shots and thenPinterest is good because it has linksthey can click to your website so ifyou're gonna do Pinterest just a quicktip you want to do something that'snative to the Pinterest platform so ifyou had the website peanut butter loverscom you'd want to have differentarticles about different peanut buttersor different Pinterest pins aboutdifferent peanut butters and recipes forpeanut butter and things like that andthen you could drive traffic toa Content piece on your website and thenlet them know that they can buy thesupplies from you or whatever you sellon your website so once again I have alot of videos on this stuff so I'm notgoing to talk too much about thatnumber five AdWords and this starts toget really powerful like that withAdWords you can start getting trafficqualified traffic to your website andthe quick version on how AdWords worksis basically you say anytime someonesearches for peanut butter I want toshow an ad to them and I'm willing topay a dollar a click now I wouldn't dothat specifically because peanut butteris such a broad term so many people aredoing it a better option might be buynatural organic peanut butter becauseyou know that you have the best naturalorganic peanut butter so when someonesees an ad for that they're more likelyto buy from you so once again I have avideo on this this is a very detailedtopic it's much more technical than alot of the other things but it's veryrewarding if you do it correctly a lotof my sales come from AdWords next up isGoogle Shopping slash platic listing adsthis is my favorite one for really easyresults I highly recommend everybody dothis that's selling something you canset it and forget it in a lot of waysyou do want to add negative keywords andI do have videos talking about what thatis basically you want to tell Googlewhen not to show your ad but naturallywhat it does is it'll look at yourwebsite and it'll automatically pickwhat when to show your ad so you'regonna have to tell Google when not toshow your ad so technical topic anothervideo will go into depth about thatnumber seven paid social media so thisis Facebook ads this is InstagramInstagram ads Pinterest ads I think eventwitter has ads but I don't recommendthat as much Facebook ads is verypopular right now I even have a coursefor a beginner's guide to Facebook adsso if that's something you're interestedin check out my youtube channel I've gota ton of videos on Facebook ads or youcan check out the course I'll put thelink down below in the show notesnumber eight retargeting and display adsprobably not well the retargeting partis very powerful but display ads aren'tand you can retarget using adwords usingdisplay google adwords or you canretarget using facebook ads and this issome of the best money you can spendbecause it's people that have alreadybeen to your website and then you reachget them you show them banner adseverywhere they go and this is why whenyou go to a website and you go to yourFacebook or you go surfing around theinternet it seems like they know whatyou've been doing it seems like theseads are following you they are the it'speople like me and people like soon tobe you that are paying for these becausethey know once someone's been to yourwebsite once it's worth a lot of moneyto get them there again and they're morelikely to click on an ad so retargetingvery powerful 9 paying for placements alot of blogs especially will allow youto pay a little bit of money to get anadvertisement they're probably not myfavorite way of making money but I doknow some people that just are making akilling using this and last but notleast number 10 influencer marketing andthis is really hot right now I know alot of people's first especially oneperson that built an entire seven-figurebusiness just around influencermarketing this is the digital age peopleare looking up to celebrities people arelooking up to Instagram models andinfluencers and all that kind of stuffand if you can give them a product maybeeven pay them to post about your productyou're going to get sales now there'sgood ways to do it and there's bad waysto do that once again this is foranother video as I said I have videosabout all this stuff so make sure yousubscribe to my youtube channel now as Ipromised I quickly want to go over someof the legal stuff and now this is justin the United States and this is justfrom my experience I'm not a lawyer Idon't play one on the youtubes so don'tget mad at me if I say something wrongbut this is what I've been told to do inmy experience number one I recommend ifyou're just starting out just getting aDBA you can get it for 99 bucks on LegalZoom you can do it even cheaper if youdo more of the work yourself but for mymoney $99 on Legal Zoom is the way to doit now if you sell a product that peopleare going to eat or it's a high-riskitem something that you're likely to getsued you might want to look at an LLC ora LLC that's taxed as an S corp which iswhat I personally chose and there's sometax benefits there I can do anothervideo about that but for 99 percent ofthe people out there a DBA is probablyenough the benefit of an LLC is it's aseparate entity so if someone were toget sick from your product or getinjured from your product they can't sueyou they can only sue the entityif need be the entity can go out ofbusiness there's also some other taxbenefits to it but for most peoplegetting start with the DBA is more thanenough next you want to get an EINnumber and this is basically just fortax purposes I'm actually not a hugeexpert on that I just know it'ssomething you need to do and it's freeto get so in the checklist I haveactually they can get up here I havelinks to all this stuff specifically thewebsite where you can get your EIN forfree the next thing is a business bankaccount I personally have been usingu.s. bank I don't necessarily highlyrecommend them but they were the bestoption when I did my research I couldalways do more research maybe there's abetter option out there and if you knowof one leaving in the comments but USbank did not charge anything for theirbusiness bank account which I reallyliked so that's really important and assoon as possible you want to startseparating your transact what you'remaking as far as money and what thecompany is making as far as money whatyou're spending as far as money and whatthe company is spending is part of USmoney and the next tip I have for you isgetting a business credit card this isgonna if you get a business bank accountand a business credit card it's gonnasave you so much hassle when it comestime for taxes and accounting and tryingto figure out well what's a businesstransaction and what's not and not onlythat when you get a business credit cardthere's a – a lot of beautiful creditcards out there that'll literally payyou to get their credit card I have alink up here for my current businesscard that I'm using the current one thatI'm using when I when I got it if Ispent four thousand dollars which I waseasily able to do within the first threemonths I believe I made I got fiftythousand points which was equivalent ofsix hundred twenty-five dollars soliterally just for running my business Imade six hundred twenty-five dollars nowyou can make a whole career basicallyout of they call it point hacking ortravel hacking and I've turned a bunchof credit cards so I'll get a new creditcard every few months and I obviously Ipay them all off don't ever go into debtover something like thisbut I'll spend four to five thousanddollars on a credit card I'll get allthe points and then I'll get a newcredit card and I travel for free I goto all kinds of fun places and it's allbecause of three miles and three pointsI get from credit cards so I have a linkup here and down below with my currentpersonal and business credit cards thatI'm usingrecommend getting in on that so that isit for all of the things that you needto know on how to start an onlinebusiness I highly recommend gettingstarted today if you have an idea go buya domain name if you have a domain namego get Shopify or some other website ifyou have the website set it up startselling things if it's already set upstart getting more traffic to itwhatever the next step is for you getstarted today and if you enjoyed thisvideo make sure you hit that subscribebutton down below it's really importantto me it lets me know that you enjoythis video plus you're gonna get a lotmore videos just like this one on top ofthat if you want to get the online storesuccess pack which has 50 or moremarketing ideas for you a checklist forstarting your business and a bunch ofother really cool things a pack on howto hire a virtual assistant literallythe best thing I've ever done for mybusiness for my life was highly hiring avirtual assistant which you can get inthe Philippines for $350 a month that's$2 an hour basically for work andthey're very appreciative about it soyou can get the online store successpack up here if you have any questionsabout any of this stuff please leave itdown below and I want to thank you againfor watching this video I and I wish yougood luck on your journey of startingyour online business
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