Recently if you have seen news, you might know thatThat mukesh ambani is entering the ecommerce field.Here he is going to compete with amazon,flipkartPaytm , big players.But there's a twist hereWhen did he declared this news?When government changed some rules of FDI. Because they were doing some illegal activities.I've already told you about this in the last video.Governement has declared that these companies can not work on inventoryBecause 100% FDI doesn't exist in the ecommerce field. And they created a loopholeand they were operating illegallyand also they were providing enormous discounts.Which affected the offline stores.side by side monopoliesand there were many products that were being sold in these stores only Now this rule is not new.This rules was made in 2008.Where government declared thatAny wholesalercan not sell more than 25% of his products. and what were they doing? They were selling amazon exclusive products.Means all their products on amazon.This violated the ruleThis was stopped too.But this is only for international companies If any indian owns , then not to worryIf a person's 50% stakes is owned by foreign company Here Mukesh ambani is using his own moneyHe'll have the controland all these new rules won't be important for him.(indian companY)Now what does he want to do?He has an offline retail channelWhere they are selling these products.Whether electronics, clothesOr groceries.Side by side they've jio networkOnline users. Today in india,If a person is able to use an internet, then it's because of JIOSo JIO has created a barrier in this field(telecom)People went crazy for free internet.Earlier internet planswere very expensive.Today JIO has more than 25cr. Subscribers.Why because airtel, vodafoneare being sillyRecently they came with a plan thatIf you didin't do recharge of 35rs.Then they'll terminate your number.Basically unlimited validityNow it's not unlimited anymore.This will affect them onlyJIO has made a platformThey've all the databasealong with their offline experienceThey are going to create an ecommerce store.and this wont be a normal ecommerce.I was reading their interview.They are going to give you immersive experience(3d)Immersive experience meansAugmented realityI opened my phone and it took the access of my camera.after thisSuppose i want to buy a sofa set.Now i can examine whether that sofa will look good or not.using the camera.Whether it'll look good or notWhether this curtain will look good or notHere they're talking about VR tooMeans this deviceYou'll think that's real. Now i don't think every person has VR device.After4-5 yearsVR may become common. But personally i think.All the offline retail shopsThey'll keep those devices thereand you can experience the product thereand purchase on the basis of that experienceJust like experience of walkingJust wear the VR deviceand whatever you like , pick that in your cart.Recently in an interview, he saidHe's going to have more than 12 lakh retailersGujratis in his store>and this is going to be started this year.Their store will be launched this year.Let's talk about their distribution channelThey are doing the same thing as Tata CliqThey've their own retail channels and jio networkPeople who use JIO will order.That order will be sent to their offline store.That nearby retailer will deliver to destination.They have more than 10,000 POS( point of sales)Means shopsIn future, this will increase.According to my surveyTheir delivery time will be 3-4hour.3 – 4 Hour delivery.along with the experience.Indian company- What can be better than this?Main point wasSUMMIT because all the actions were discussed in this summit.He said one more thing thatData colonisationwhether you use whatsapp, facebookIt's been stored internationallyNot in our countrySo Mukesh ambani said in this summit thatI appeal to PM that our data should be stored by our country's companies Not outsideBecause there were many rumourss about data leakThat's why i thinkThey are going to enter hosting field also.They'll provide hosting services alsoalso the flipkartruns by singaporeNot an indian companyThey were transferring the money from singaore to india.and here they were working on inventory model.Basically they created loopholes.When govt get to know this, they created strict actions against itand created draft in decemberAnd policy is applied right after januaryPeople are talking about Stay but i don't knowBut no worriesEven if we don't get discountsAfter three months, reliance is going to comeWhen JIO was launched, they gave FREE internet/Now that they are in clothing, they may give you coat for free :p Now JIO will face some challenges.According to me,The fashion industry operated on a good margin.Here ecommerce is profitable, no doubtNot that much profitable in electronics.Less margin.But they have offline channelsand through orders will go through offline channelDelivery through offline shopsProfit can be goodBut groceriesIn this, i think( I have made a video on this too)In india , people prefer fresh vegetables.with you too? rightIf yes, then do tell me in the comments.We don't buy in large amountLike vegetables of 10 days.2-3 days is possibleWhat will happen your average bucket size will be decreased.Two option, company charge delivery cost.If delivery charge is high, they won't buyLess charges, might create lossHere we need to figure outI personally believe their minds are sharp in these things. Today, in cities people do buy via onlinevegetables of even a weekBecause they are busy in their life.But a normal middle class personStill buys for 1-2 dayFresh vegeiesThere won't be much online ordersThis niche will be in lossBut Mukhesh ambani doesn't work in lossOr he wont add this nicheUntil unless market is organised.Or they will comeWhen grocery market will be stableOr they will figure out a waySomething profitableNow i ask you a questionYou tell me in the commetn section and in the poll sectionWill Reliance be able to compete?With flipkart and amazonWill they be able to conquer them?YES or NONo other option than YES or NOLet's see the resultI am with reliance.I trust them and also TATAALthough their products are costlythan amazon and flipkartYou'll see TATA in this field too. I hope you liked this video.Like Share and commentBye Goodnight Goodmorning Goodafternoon whenever you are watching this video.
Source
