VIEW THE COMPLETE INTERVIEW:
In this episode of the Foundr podcast, discover how an apparently “overnight” success was developed through years of commitment to developing an innovative product and an individual brand name. Foundr’s CEO Nathan Chan interviews cofounders Ann and Kevin about:
– How Ann used her artist background to develop a special product in the market
– Why it took a year of item advancement to develop a quality magnetic eyelash
– How their allured liner “blew people’s minds” in the competitive appeal industry
– Being scrappy with item shots and finding totally free designs on Bumble
– How Ann utilized Instagram Stories to share her brand name journey and build a faithful customer base
– How they turned DMs into a sales prospecting channel
– Producing an ecosystem of marketing channels by testing and scaling
And much more …
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