alright hello everyone is Spencer frombuilt-up renewer here and we don't dothese interviews very often but I'mpretty excited for this one so we aregoing to do an interviewthis is Peter Prue right through yes yesto pronounce that one secondand this video is gonna be all aboutecon K using sales funnels with EECOMand Peter has absolutely crushed itbecause this is YouTube we're not gonnado a lot of introductions we're justgonna dive right in and Peter I want youto just explain before we start teachingwhy you're qualified to teach this andthen we'll discuss straight into this soI've been in all my marketing for aboutlike 10 years overnight success storyand I like to call it um have done tonsof things online I've sold just abouteverything you could imagine Amazon FBAI've done Shopify and always struggledto be able to actually pay myself fromthose business models just because theywere usually focusing on like front-endsales of a product then I don't wannaget into all the Amazon stuff butstarted using sales funnels about fouryears ago from click funnels it wasactually one yeah for years I wasprobably the first thousand people solet me sort of I'll make it real quickbut I was in a mastermind group was RyanMoranyou know Ryan Moran is he's three dozentimes on stuff and I was working fulltime still at the time trying to makesomething work like trying to makeenough money in e-commerce so I can quitmy job and I was at a conference for orand look event that that night so Ijumped on our call and clickfunnels waslike presenting the software right likeat the at the mastermind I was like ohmy god like this is totally a traitornobody really saw it like there was nocool like it seems like a lot of workthough to like why don't we just likekeep sending traffic to Amazon becausethey just do all our sales for us rightlike that's how a lot of Amazon sellersthey just kind of set it and forget butthe need you don't have any customerswhich kind of sucks you know they'reamazon's customers but started reallyimmersing myself in sales funnelscontinuity program subscription boxbusinesses free plus shipping offersinto my fishing business make a longstory shortlots of you know trials and tribulationsand road bumps along the waywe ended up hitting a two comma Clubactually way over to comma Club but wegot the award from clickfunnels forgetting the two comma Club from thatbusinessand we actually ended up selling it justdue to some want to get into it too muchdo some bad partnerships that I had inthat business mistakes on my part takefull responsibility on that sold abusiness about eight months ago starteda channel called ecommerce Empirebuilders we started teaching otherpeople these same strategies becausepretty far and a lot of people aren'tdoing this stuff people started gettinggreat results so on so on and now I'mwatching a supplement business the sameexact way so I condensed 10 years into acouple minutes there yeah that's awesomeand I don't the reason we have Peter onis because I'm super funnels I just putfalls for a ton of things but I'mtotally clueless when it comes to likeEECOM and like physical products andclick funnels and based on that award onthe wall there peter is not totallyclearly so Peter can you talk a littlebit about about why sales flow so a lotof these guys are probably using Shopifyand they're trying to figure out it youknow can't I even do this in clickfunnels should I move to click funnelsI've got this huge orange Shopify that'sdoing ok convince them yeah so so here'sthe problem right and I'm gonna includemyself with this we D have the attentionspans of goldfish like as people rightyou have very very little amount of time3 second and it's about to getsomebody's attention from an ad get themto qualify themselves to you and getthem to potentially turn into a customerat that very moment now when you go lookat regular physical products Facebookads I'm sure you see them all time whenyou click that most people are sendingthem to like a product page or a Shopifystore now the problem with that is theseShopify stores there is so many thingsgoing on they're shiny objectseverywhere there's links to differentproducts there's tons of picturesthere's tons of categories and there'snot a lot of congruence going on onthese Shopify stores that I see rightnow with the funnel right and the reasonthe funnels converts so well and justjust to give you some comparison likeShopify stores and these are not made-upnumbers you can go look these up shopfiber release that the average Shopifystore converts at one point three threepercent that means like to put that inperspective like that means around a oneperson out of a hundred will buy fromyou on a Shopify so which is like reallyhard to build a business that way nowwith a funnel yourreally like taking your customer rightthat person from Facebook ad that personfrom like wherever you're gettingtraffic from you're taking them by handand telling them specifically what areyou're selling them nothing else there'sno shiny objects anywhere you'refocusing completely on this one productand giving it as much perceived value aspossible now when these people they landon like something called a landing pageor squeeze page and the whole purpose ofthat is to collect an email address nowI know a lot of you learn about emailmarketing is dead it's pointless of whydo I need to collect the email address Ijust want to go right for the cash rightand that's great and on that's what mostShopify sellers do but like you'remissing out on so much extra money rightwhen you collect that email addressyou're going to be able to follow upwith them with abandoned cart emailsequences you're gonna be able to followup with them with future promotions andmost importantly you're gonna be able tobuild a relationship with these peoplebecause a lot of them they're gonna comein for a Facebook ad they don't know youthey they don't like you and they don'ttrust you at all so you need to a lot ofthese people like it's great to havethese impulse buyers right they'reawesome like you don't buy everything tobuy everything you have but most peoplearen't like that and I'll have to askthis questiondude like have you ever like boughtbesides like an information programmaybe but like have you ever bought likea physical product from a facebook Adamyou're talking to the wrong sucker I buylike everything they'll run heads sotarget me I do I know that most peoplearen't like me but most people dog aSpencer you're like literallyterrible but most people like me I havenever bought in something from aFacebook ad but I have on something fromfrom emails I bought something from likesomebody's Instagram page I've donethose kind of things right now that'swhat you have you have to start to thinkyou think about your business a lot ofShopify sellers they're very like theywant instant gratification and that'snot how business works right business isa long-term play I want everybody tobuild a long-term business not somethingwhere they make you know a grand a monthfor you know a couple months and thentheir store basically goes away nowthese funnels compared to a shop I sawthey're very very simple right like it'sliterally like you could put like a fiveyear old in front of and they understandwhat's going on right they land on thelanding page immediately we have toqualify that person as an emailsubscriber orGerma up in whatever we need to make getthem to do some sort of micro commitmentto qualify themselves so we capture thatemail address and on the second page isabout like what does that typically looklike in a physical and you know in thedigital world it's really easy we canjust give them all kinds of free crapwhat does that look like in the physicalproduct world but a physical productworld like it could be like a free plusshipping offer hey enter your emailaddressto claim your free your free um you knowsurvival knife now right just payshipping right you're just doing thatyou don't necessarily need to be likefree ebook you don't have to try thathard right most people though they'llactually give you their email address ifyour offers good if that perceived valueis really good I'll show you guys anexample here shortly right if theperceived value of your product and youroffer that you put together it's reallyhighpeople will gladly give you their emailaddress or opt in to learn more rightthat's why you're trying to get oh justpiqued the curiosity enough for them togive you that email address now oncethat happens they give you the emailaddress the next step of the funnel isorder form right now there's a bunch ofcool things you can do in a border formI always recommend doing quantity breakdiscounts some people are gonna be likewell my product nobody would ever buymore than one it's not true I'm tellingyou like my magic numbers I always offeris one two four six eightright I'm tying a guy had just had likeone of our order of our students he waslike like to the last you feel about mebought eight like I don't even know whatthey're gonna do with these probablythey need eight of these listen guys youcan you don't know there's too manyvariables for you to account for tounderstand everybody's buying behavioror buying habits right so always offermore right these people have friends whoare your perfect customers as well theymight be giving them to other people andeven though conversions on the eighthover like six or eight might be lowerit's still worth like over a year periodif you look we like oh wow thataccounted for tens of thousands ofdollars in sales so it's always worthhaving quantity break discounts I evenhad one student selling something thatwas like hundred dollars right for oneunit and he offered quantity breaks likeand they still were buying more than oneright it's crazyit literally honestly I was like there'sno way like something's wrong abilityjust test it let listen a lot of peoplelove to be they love to think that theyknow best and never like anyoneanytime somebody asked me I'm like letthe date let us look at the date let'sdrive traffic let's see what happens andthen adjust from there but data is truthlike you can't you don't know the truthlike you have to let the data tell youwhat what that truth is and then iterateoff of that right so the feedback rightand now on that order form we also liketo do order bombs right it's apre-purchase upsell no-brainer rightit's like going to a grocery store youknow checkout is like a pack of Dom likewhatever I love to do like like verylike marketing things here so you coulddo like my favorite one that any ofanybody can do is like a limited editionversion of your product that's like avery reasonable people love limitededition version right and this is whereyour marketing savviness comes in so forexample when I was when I was sellingfishing lures right offering quantitybreak discounts then we offer like agold-colored version of that fishinglure in the order bubright same ins that cost to us sameexact everything we just mark it as alimited edition version there's only 100of these 72 have already been claimedright you do a little you have to youhave to kind of work it remember guysthese people are coming for a Facebookad so scarcity urgency you got it yougot to really use it then after that youhave your upsell sequences or which youcan have as many upsell sequences as youwant there's a lot of differentstrategies that go into it I alwaysrecommend either selling them more ofwhat they just bought at a cheaperdiscounted rateoffering them complimentary productsthat they that they could like like ifthere's some fishing lures maybe yousell them like a fishing rod or aninformation product information productsin your up so a lot of people think likelike for me like like it's people totheir go you know e-commerce toy butlike no it's like everything like putinformation in there right like you cango to Google type in fishing PL RS andyou're gonna get presented with likecourses ebooks like all these thingsthat you can go out buy once for like 50bucks a buy a course for 50 bucks getthe rights to that course plug it intoyour upsell for 50 bucks I mean you onlyhave to sell it one time and then all ofthat is pure profit like I love mixingall of these things together and thenyour upsell sequence I mean you can havewhatever you want and they're obviouslytest things out but the key thing that Ialways recommend having here is yoursubscription having some sort ofsubscription modelin your business this can be alsoinformation if you're in like thefitness space you're pretty spoiledbecause like the that market isvalidated like actually usually peoplealready know how you repay we get paidevery month me with fishingunfortunately we had to mix informationwith digit with physical so he saidfishing lures every month and then ourdigital thing was interviews withprofessionals in the fishing space wewould send them our fishing lures earlyand they would do reviews on how to useour products right they're like oh likethese are the best ways to fish thisthis fishing lure and so on and so onand we'd send that out in an email whenare the when our customers boxes wereshipped out to them right so good makesure they're good high perceived valuethis is a game of perceived value guyslike you don't have to be the bestproduct in town but you have to have thethe highest perceived value in town andthat's the basic structure of the funnelbefore we finally hate your your ThankYou page where it's also very very veryimportant to sell right just becauseyou're done selling doesn't mean yourcustomers are done buying from you okaylike really important to get asked thatso even if you only have one productfunnel like that's what you needhonestly to do a six-figure business ine-commerce right but even if you don'thave anything else to sell well I couldgo to clickbank right go find someaffiliate deals and put them on yourThank You page like let's say it's yourfitness or whatever and you see somefitness supplements go sign up for theiraffiliate program and then push thosepeople out there and let that personsell for you rightor even like I know this is like a kindof a not the best affiliate program butAmazon Associates right you can you'renot gonna get rich off of AmazonAssociates but you can push people outto Amazon and you make a commission offof everything that they sell you know orpush them out to your Facebook groupright creating more assets or justwherever you gotta push them just getthem out somewhere so it's eithercreating assets for your business orselling them something but you can seelike and I love talking I love talkingabout this stuff because you could seelike we look and I just did like a greatreview on a Shopify store and it's sofunny man like it took me eight clicksfrom from ad to to being able to buy ittook meeight clicks right Facebook ad wasone-click Shopify store I browse aroundhow to click a product right and productnow I'm on a product page I have toclick Add to Cart another click rightthen I have to click checkout okay boomnow I'm in my cart page then I have toclick my shipping information like andthere was eight pages before they andthey never even believe it or not andthis is like something that I took awaythat was super crown from even doingthat he's like I took eight clicks onthat that that business is website andthey had no way to contact me ever againbesides like retargeting they had notime to grab my email they never didanything they had no way to cut and Idid eight clicks I literally was on thatvideo for 30 minutes on their websiteflipping around and they never didanything with it and you could see likehow in two clicks right from ad rightthey click your Facebook ad immediatelyon the second click the second click isthen giving you their email address andclicking submit like as well you see howpowerful this is and on the third clickthey're giving you money right that'swhy so giving this some comparison likethe average funnel converts at ten tofifteen percent like that means like tenon the lowest range 10 out of 100 peoplewill buy from you right because it'ssimple like I'm a very simple person I'mnot that smart right like I love like mewith funnels like keep it simple youjust need one product or I go find abest selling product out therewrap it around a really really goodcompelling offer that so that perceivedvalue of that product is really reallyhigh and this is where like informationcomes into play really well like youdon't always have to be like oh let'sjust throw more let's just throw morestuff in the bag and and and and justlike about the perceived value that wayno like think about your customer what'sthat result that they want to achieve sofor fishing for example right thesepeople they want to catch more fish theywant to catch bigger fish but on adeeper level they really just want toshow off right like that's the onlyreason like you know or beat a personalrecord of theirs but like how can wehelp them get there how can we help themcatch more fish how can we catch abigger fish like when we get like thinkabout guys like they're gonna get thatfishing lure but they'reget a bunch of other problems that theythat they're gonna have like they'regonna have all these other questionsabout okay like when do I use thisfishing lure like what type of fishingrod do I use this fishing lure on whatkind of line do I use this fish how do Itie this fishing lure on my line likewhat type of weather what could there'sso many variables this is what I meanit's so important no idea and fishingbut you like so I love fishing that'swhy it's that's my business I love itlike it so I'm not done and this is itgoes back to whatever business you startin like I recommend you be like likecrazily passionate or into it rightbecause it's gonna make it more fun likeguys like I've sold everything like Isold like Montessori toys I saw a littlejudge gavels I sold like little phonepegboards and stuff so many things and Iwas always just that person that wasjust trying to make money online and youknow quit but like I'm I can tell youlike I wasn't ever able to quit my jobuntil this fishing business until Istarted a business that I actuallyenjoyed where I didn't even care if itif it succeeded or it failed because Iwish I just loved doing the thing rightyeah and when I did that all of theselike creating these offers and thingslike that they became fun they becameeasy I'm like okay well look what can Iput in there right because they believeit or not like everyone here every nichehas all these different problems in ityou just have to go in deeper enoughlike like for fishing you're perfectlyyou don't know this but like dependingif it's cloudy outside or sunny outsideor if the water is dirty or clear likeit changes the game completely like forwhat kind of fishing learn to use so tostart thinking about that in your marketlike what are the problems that aregonna introduce when you sell them yourthing because there there is thereabsolutely is the people that say thereisn't or that their problem doesn'tsolve any problems like you just don'tknow your niche enough right that's likeone of the biggest thing I see ine-commerce is that people are nichesthey don't even like want to be and Idon't know if you see this often too butlike you see people in this businesswhere it's just like even all theirmessaging all their marketing you justtelling it's just almost borderline likethat Auto is a scam E but like you couldjust tellthey're just copying up their peoplecopy paste and copy amazing like hopingsomething fix and trust me like guyslike I know the feeling because you'retrying to do you're just trying to makemoney and a lot of people you know forme and you to say like oh well just bewhat it's easy for us to say no becauselike we quote-unquote made it and Idon't think that I don't think you evermade it but like it's easy for us to saynow to reflect over the past you knowhowever many years but like really thinkabout that like whatever business you'rein like what the kind of whatever youput in right the effort you put in arethe results you're gonna get out and ifyou just go and like copy peopleword-for-word or like copy what'sworking for me and don't put your ownspin on it like you're it's you're aticking time bomb basically like you'renot going to be able to sustain thatright so long would an answer to a to asugar question right there but I thinkthat valuable hey let's talk abouttraffic because I know at least me I'mlike oh I want to go to the funnel now Ican't imagine anybody listening to whatyou just said I mean like no I'm gonnastick with Shopify so they want to builda funnel they gotta get the concept of afunnel how does traffic playing all thislike where are you doing so I am Ialways look at traffic like like trueways right there's like the paid trafficFacebook YouTube Instagram ads whereverbanner ads that kind of traffic and II'm looking at this as a perspective assomebody who's just starting out rightnow so if you're just starting out and Iknow a lot of people they might notnecessarily have like a thousand twothousand bucks to go and invest intraffic like Facebook and those paidtraffic platforms and that's okay that'scompletely fine I recommend you ifyou're on a budget to go with likeinfluencers influencer marketing is likethe most powerful and underused tacticfor example YouTube influencers are myfavorite nobody everybody's like oneInstagram we'll get into that in asecond but like YouTube influencers arethe best right I will pay somebody Ialways gonna give somebody 100 bucks fora video review of my product so whatI'll do is I'm okay I reach out to theinfluencer just talk to start talking tothem but okay I would love to send youout my product we just recently launchedthis it's a brand new fishing lure andall these other things in it oh we wantto send you a box full of our latestthings and all I asked and shethat is just like can you just do giveus a quick review an honest review ofour products and nine times out of tenthat influencer that YouTube influencerthat Instagram influencer will gladly dothat for you and so you might bethinking there's no way they'll never dothat for me guys I'm not talking aboutgoing after like a million personsubscribe I'm talking like something haslike ten 20,000 subscribers on YouTuberight which is a lot right but thosepeople like I don't know about you butlike I know it's me like I've notcontent isn't like the easiest thing toalways think of so if you position andas a way like hey you know this is likean easy content piece for you right likethey want that they want the help and ifyou show that you're different not justlike oh how much you charge for how muchyou charge for a video instead beinglike hey I would just love your honestfeedback about our products if you dolike our products and services likemaybe we can work together in the futurewe have you know a lot of cool thingscoming down line we'd love to have youand pay you on a monthly basis forpromotions and and such and such and wecan you know you shout you out to ouraudiences and grow your following andyou're either win-win right it's allabout creating win-win situations withyou and your influence or so the otherreally key thing that I love aboutYouTube YouTube influencers and againguys don't go after that people have ahundred thousand subscribers they'rethere they're smarter that's funny butlike they're not they don't know how tomonetize audiences like people that havelike those 10,000 person audiences theyreally don't know how to monetize sowhen you go in there and ask them for areview like they're gonna be like yeahsure like absolutely like they're gonnayou're gonna elevate their status cuzyou're a business and they're just aninfluencer right they're like whatever Ijust love recording myself fishing everysingle day of course I'll do it why notright now as they create review contentfor you this is super powerful becauseyou're gonna be able to use that in yourcontent right you're gonna be able touse that in your band and heart emailsmaybe in your in your advertisementslater I'm showing these kind of reviewvideos that all these influencers comeup for you and most importantly is whennew customers come to your funnel rightlet's say somebody comes to your funnelthey opt-inbut they don't buy most people you knowmost people do is they go to Google orthey go to youtube they type in yourbusiness name and type in a review youand you're not showing up somewhere inthere they're not going to buy from youthere's no chance but I guarantee ifthey do type that in and you come in andsee a bunch of influencers doing reviewsof your product and they can see how itlooks like you have a much more betterchance of converting those people rightnot to mention that a lot of theseinfluencers are gonna post like the linkin their profile or description of theirYouTube video you know pushing them toto your offer right and they can get youto set up affiliate committee look ifyou do click funnels like that's so easylike you could just set up like thebackpack so your your affiliates can getcommissions like on a recurring basislike if people sign up for yoursubscription box you like a you know forevery subscriber you get for oursubscription box you get paid fivedollars on reoccurring payments rightlike that look I know it's not a lotalike as volume goes right like thatbuilds up for these people it's justanother income source for them now samestrategy applies to if you're gonna doInstagram or Pinterest or whereverthere's other influencers around you goin there showing that you're differentshowing that you actually want like areal relationship with these people anddon't just come in be like hey how muchhow much for a shout-out or how much foryou know you know how much morepromotion let go in there and like actlike a person right like a lot of peoplelike this is like a lost art when I tellpeople this is like look I'm telling youlike having these business relationshipswith people is like so so powerful in somany ways because let's say you watchand you offer a new funnel like you justreach back out Sunday hey we'relaunching you saying boom you haveinstant traffic just like that now thereason I recommend people start withinfluencers is it does take more of yourtime it does take a little bit more timeto see results right your mom but you'rebuilding up your Facebook pixel here youknow if you guys understand whatFacebook pixel is like Facebook thriveson data right the more data you giveFacebook especially about your buyersthe better the Facebook algorithm isgonna work and understand who to serveads to because it once they Facebookwants to make you money like it does butit once also make itself money but itneeds to know who your buyers are so itknows who to serve ads to who else islike those buyers of yours so we buildup aof buyers through influencer marketingand then we transition to Facebook wehave all that data on our pixel alreadythen Facebook ads are a lot moreprofitable so that's kind of the therundown right there and for those peoplethat don't know yeah like so I launchedmy course a lot you guys are aware thislast September and did it 100% throughinfluencers pretty much just what hetalked about reaching out to peopleworking with people that already hadaudiences 100% and did almost sixfigures in a single day Cheerilee withrelationships and influencers without asingle Adsense so vouch for what he saidthere I think it's like that colicif influencers are so powerful somepeople obviously if you're watching yourfrom the clip on show you hear dream 100and it's all basically the same thing Imean yeah some people have like olddream 100 is an influencer marketing ine-commerce to me it's basically the sameexact thing I'm reaching out to peoplelike I wouldn't eat like dezik I'm soobsessed with my niches like even ifsomebody only has like a thousandsubscribers and I can be like you knowthis this kid like he's really hiscontent is really good his followingstarting to grow you can use sites likesocialblade.com to check their growth onYouTube and you can usually tell and youcan grab these people and bring them onI guess like sponsored athletes like wewould always do that like our sponsorteam bring them on pay him $100 a monthand be like hey you know in exchange wecan be $100 a month and you just youknow create like four promotional postsfor us on your Instagram every singlemonth and you know shout us out in youryoutube videos you know once a weekright like so powerful right they'relike guys and I'm telling you like thatcontent when those people create contentfor you especially on YouTube this iswhy again why I love YouTube like thatvideo that they make free could bemaking sales a year from now two yearsfrom now three years from now right withInstagram it's kind of like whatsomebody shot you on Instagram likeusually you're gonna make all your salesin the first six hours and then you'rekind of done like so so I love usingYouTube for that it's it's basicallylike Google search but in video formwhich is easier in my opinion I like ifI'm gonna compare blogs and YouTube likepeople are watching YouTube like I don'tfeel like people read that much anymoreagain some people do but I would there'sstrategy with that as well like buyingblog spots and stuff like that but Ifound most of my success with YouTubeYouTube is my number one channel andtell anyone asked just like you saidthree years from now you're still makingsales from something you don't evenremember do you know I'm making moneycoming in from paper all the time and Iliterally can't even like figure outwhere it's coming from and usually it'sYouTube's problem to have anyway I wantyou so could we dive in deeper like thatthe actual how I know like logisticallya lot of people watching this video likeokay well what's the logistics of thisfunnelyou know click funnels isn't exactly100% made for this and so how does itall look logistically so let me share myscreen real quick for sure y'all justeven so you see my screen absolutelycool so so here is a funnel so this isfrom I don't know a lot of people prideall know what this company is butthey're one of the one of the biggersurvival companies out there is whatsurvival life now this is one of theirfunnels right now and they use clickfunnels for all for everything basicallyfor most of their things sorry forfront-end stuff let's just say and youcan see here look how simple this pagesright so so simple right this is wherethis is the page I was talking aboutlike that when somebody lands on from aface bag this is the page I land onright immediately right here science isall like you know there is all festereddata but you can see hey they're sayingget this 14.95 ever strike right everstrike that's such a good you know it'sa go almost premium sounding in itselfever strike waterproof lighter freewhile supplies last right greatcuriosity based headline right therealright that brochure glider the world'smost durable long lasting completelywaterproof lighter get one free rightthe very high perceived value this is anamazing headline because it basicallyanswered every single objection that theperson's gonna have about this oh isthis a piece of crap no it's durable ohbut it doesn't last long does it nope itdoes right it gives you all that so alot of people when they come fromFacebook ad you're gonna try and buythem emotionally immediately rightthat's the always the goal right we loveemotional buyers they're the people thatyou know give us their email addressthey buy eight quantities they buy theorder bump they buy every single upselllike those are amazing amazingindividuals I love emotional impulsebuyers all right and you can build yourbusiness like that you can you can buildyour business like that but youyou need to appeal the to the logicright the logical people were there likelong lasting well what does that mean ordurable like what does that mean becausethere's gonna be people like God youknow I need to know all these detailsand that's where you can go into yourbullet points that's the point rightmost people they're not going to scrollhere most people they're just gonna lookhere the emotional people that's youshould be able to portray your entirething right there like that's it right Ijust realized I just bought this producton Aliexpress for like 35 cents a fewweeks ago there you go and guess whatthat's where they're getting their fromand it guess what that 35 cents and theysell it for 3 bucks or whatever righttalking that's the I don't know any 100%margin increase that is but Allah so youcan see right you could you should beable to explain the entire benefit offerright there because most people againthey're not going to scroll down unlessthey want more logic from you andcredibility credibility is something youcan manufacture okay go get influencersto review your products right showcasehey look who used by top influencerscredibility is like what you'reguaranteed you have money-backguarantees do you have warranties rightpeople need to feel comfortable becausethey're coming from a cold trafficsource like Facebook or even aninfluencer which I still consider coldtraffic not necessarily warm even thoughthey kind of trust that audience andthat's the whole point of like thebullet points right bullet points a nicelittle image here just showing theproduct and use lifestyle images likethis work really well and they're verygood at showing the perceived valueright a lot of people they'll just goand they'll just put their picture on awhite background and put it out theredon't do that there's a reason there's areason guys if you go on amazon.com thatAmazon requires you to use a whitebackground right and it's because itevens the playing field because evenAmazon knows if you start adding lifesob is images you can um you canpersuade people to buy a product justbased on a good lifestyle image right somake sure you're always using some sortof lifestyle based imagery and yourproducts to up the perceived value rightlike look great like then you can seethat it looks premium right doesn't itoh you look so good quite like it itmakes me want this and I'm not even inthis niche I'm like I just want thatthing just likeyou know and here's another powerfulpowerful technique a lot of this coolit's there's so many cool things to dowith this stuff but do you see how likethey position three here right and liketo here right we only offering you oneright there only saying one but just youseem to you seem three right you seemultiple quantities of this right isinstinctively free it's basically preframing you when you fill in yourbilling in ship this is we're stillalready collect the email name shippinginformation it click next step this isbasically where they are pre framing youon the second step where you're going toselect how many quantity units you haveyou can see here they're doing one twoor five right one two or five right nowyou can do these cool little hacks withsee if Pro Tools like doing this theydon't have an order bump here anythinglike that but you can see here like asfar as their offer that's one thing likewhen I did did do this funnel is thatthey don't really portray it well uphere like one additional thing I do hereis like get one free plus you know $75worth of exclusive members-only bonusesright because they're even telling youhere order 10 get $75 and three giftsbut like again most people aren't gonnascroll down here right they're not gonnascroll down there so I would just say ifyou're doing if you're putting togethera good offer this kind of product and Idon't want to say this but these kind ofproducts if you can make your productlook good like this you don't even needan offer right cuz it's it's already afree plus shipping free push shippingclass yeah and it's great it's so lowresistance but again I always like togive absolutely no reason like the thisis the ultimate question ask everysingle like you know Shopify store Ireview every single person I'm workingwith for doing funnels is like whyshould they buy from you instead ofgoing to Walmart or Amazon or buyingfrom when your competitors right it'slike the ultimate question if you can'tanswer that question and be like ohthere's no way they would buy fromanywhere else they would they alwayswould have to buy from me then you havea good offerbecause here you can go to Amazon youcould buy this too but again they putthis offer together now that's it righttwo clicks right and it's all this iscalled a two-step order form I know mostof you probably know that but you canbreak this up into just an opt-in pageand order page or you can do bothtwo-step order formthey both really really do work well Idon't I don't want to tarp on this toomuch but if you're doing Facebook ads Ido recommend doing two-step order formyour opt-in rate will be lower okay youropt-in rate will be lower because you'reasking for shipping information on thefirst page but your conversion rate willactually be closer to that 20 25 30percent here because they've given youtheir personal information like shippingas opposed to just an email address onan opt-in page so just be aware that ifyou're a newbie or even like a veteranShopify seller I recommend you justgoing with the 2-step order form you'llcollect more qualified leads that youcan sell to you can usually expectaround 40% conversion really recommendshooting for on these when opposed to anopt-in page you'll probably be gettingcloser to 50 60% but again you don'tnecessarily always want to fill youremail list with just random people thatare never gonna buy from you know butthat's the basic page here opt-in nowafter that they can go to a bunch of OTOHS now here they're doing thiscompany's crazy look I'm just gonna saylike they're too crazy they're doingcrazy things in here and I'm really saidshow you guys real quick this is theircontinuity piece they're basically likelook at the perceived value of thisthing wait orders not complete today youalso get the $119 Hoffmann Richtertactical pen free guys this pen you cango get this for a dollar probably lesslike and they're basically giving itaway for freein exchange for and you guys might notcatch this say it catch this right nowbecause they I don't I don't think thisis as ethical we don't need to get intoall that is basically they're signingyou up to a continuity program you canread that right there we're gonna billyou you know $17 a month I alwaysrecommend guys like your customers theytrust you okay so don't like takeadvantage of them remember like nobodiesthey know this that they do so muchvolume to probably like some really highrisk merchant accounts that allow themto do this kind of stuff but if you dostuff like this on stripe and PayPalwhich is what I recommend people use theyou're gonna get a lot of charge backsyou're gonna get a lot of refundrequests so always be clear but heywe're getting to do this hundred liketheir conversion rate would still begood here just be like hey I'm givingyou as $119 taxable pen hopefully forfree in exchange we're gonna give you a30 day trialto our survival club where every singlemonth we send you the latest andgreatest survival gadgets right I'mtelling you your people will still joinit you don't have to like hide it butyou could see that I mean great freethis is a great freaking page I mean areally high perceived value on thisproduct and here's one that I want toshare it there's two more I really goodtwo more upsells because they do areally good job of mixing bothinformation and physical so here's tomore of their upsells so here they'resaying when Tia when the hits thefan it took me a while to get that waslike what does that mean okay that's awell-used acronym is yeah I guess in thewell they might cuz think about it likemaybe their market does use that all thetime so who knows who knows get the hellout of Dodge waitthis is really good see they know theirniche so well and their market so wellthat they literally can speak to themlike like using things like this likeget the hell out of Dodge like you knowimmediately I never liked where I comefrom like people don't say that but likeI can tell you like definitely people inlike the South Texas those people werethat are really targeting like they saythose yeah I like that you know justspeaking the lingo of your customers isso powerful concern there they're gonnait adds credibility guys because a lotof people like they'll just be like ohjust trying to sell something but whenyou speak the same language thatcustomers a bit oh I know this personunderstands me they're one of us I trustthem right so using things like this isreally powerful so what they're doinghere is a long-form sales page Ipersonal do long-form stuff butsomething to learn from them basicallythey're selling a course here they'reselling the home survival blueprint for$37.00 module one module two rightthey're selling basically a homesurvival guide right and I love usingthis example because think about a guy'sthink this is probably like theyprobably went and hired somebody to goput this thing together for them theyprobably just went to YouTube found someguy that loves talking about survivalsoftware hey man I'll give you athousand bucks to put uscourse together and the guys like whatyes absolutely perfect no problem theygive him a thousand bucks even then evenso they're selling this here for 37bucks right this thing eventuallythey're gonna it's going to be allprofit for them is probably very quickthrough the volume that they're makingokay now this is a great example to showhow you can write mix information andphysical products and it's extremelypowerful guys I always recommend peopleif you do want to do this because I knowsome of you guys are going to be likewell then I'm just gonna sell this onthe on the front end and upsell myphysical stuff don't do thatlead in with physical products firstlike like a free plus shipping offerbecause it's like the Amazon effect likepeople had that anticipation thatbuild-up where they're like like it'sChristmas they can't wait to get theirpackage right it's like why I'm is onworks that's why I always love leadingin like think about even like RussellBrunson you guys all know who that islike there's a reason he leads in with aphysical product like that free plusshipping book funnel right and then upsells the information right think aboutit that way so that's what I like to dopersonally as well and then here's theirother one where they're selling becauseI know there's gonna be some people youreally you can't sell more expensivethings in the funnel you can lookthey're doing it right here it's nothigh high ticket 49.95 for this 28 piecelike tactical gear bag right again rightlots of perceived value great lookingimagery right here just showing likeweight this is only 49 bucks for allthis stuff I get a nice like look at allthese things like all that I'm gettingright and funny enough this is anothercontinuity program over almost everysingle one of their upsells I justshowed you are all are all continuityprograms and they don't that's my onlything is like they don't explain it wellenough but so I always recommend youguys like explain it like every singleone of those is a continuity that thepen the the course was a continuity andthis is a continuity as well becausethey're saying like today use our newmember discount right like all of it itdoesn't even say it anywhere on thispage right I know because I did it whenI final hack this and and they billed meyeah that's yeah that's the examplethat's the examplefunnel on funnel right there so you cansee it's really simple like I alwaysrecommend people like if you'recurrently like a shop if I sell our songon Amazon you're trying to get off ofAmazon and actually build your owncustomers just take your best sellingproduct put it into like an offer andthrow it into a funnel right those ofyou that sound Shopify like I personallylike a lot of people like Google a loveShopify for some reason I don't like Ithink it's a waste of time and moneybecause you're focusing on the wrongthings you're focusing on just likecatching the next product trend orriding some wave of a product while it'strending like I don't I don't play thatgame I love evergreen products like thisfishing lures where I can just set themup with my paid ads and basically it'sset and forget right because thatproduct there's always gonna be peoplecoming into that market wanting thatproduct so I'm always getting freshfresh customers into my free plusshipping offer right and then I'm gonnabe able to send a send them up on myback end right selling them more bundledproducts or putting them into mycontinuity programs so start thinkingyour business like that right a lot ofpeople are like they only focus on thatfirst sale and that's like it's so ine-commerce especially you can't do thatlike I'm willing to like I'm so justlike my rule of thumb if my cost perpurchase for like on Facebook orinfluencers like it might cost perpurchase is cool to you or lower then mymy average cart value then I'll keeprunning those ads even though I mighthave my my um even though I have productcosts in there I'm okay with thatbecause I know like I have continuitymembers coming in right that's freemoney that's free sales like if anythingthat should sell you on the funnels oneclick into continuity you can't do thatany where no Shopify app lets you dothat as seamless as this okay so Ialways recommend like if you're tryingto like you like when people ask how doyou pay yourself from your ecommercebusinesses and that's exactly how rightall of my OTO s all of my front-endsales that money always gets reinvestedback into my business and then I paymyself from the reoccurring revenue so Ialways recommend shooting for a 50%margin so you can get to like you knowyou see it's clear right you can alwaysbasically it's predictable everymonth so um yeah I hope that I hope thathope that makes sense that real there'sso many light bulbs if anything what youwant to start with so we've talked a lotabout this I do want to mention therewill be links down below so Peterteaches a lot more than this obviously aton of stuff has been talked aboutobviously there's a ton more like youcan take take what do you just talk toyou and probably get going but there'sprobably a lot of mistakes that we madea lot of that journey so there's a linkdown below to a webinar where I itsounds like you talk a lot more aboutthis right anyway so I just talked aboutthat there's links down below to bothclickfunnels if you talked about andthen more importantly Peter obviouslyteaches a lot more than what he can doin a single interview like this I thinkit's pretty clear he knows what he'stalking about so there's a lot moretraining down below where you can getyou can learn a lot more about whatPeters talking about there's obviouslymore logistical things you know that gointo this the logistics of creating thatfunnel so that that's all explained kindof in that link down below Peter thankyou so much is there anything else youfeel like people could could hear menthank you so much for having me like ifanybody has any questions you can alwaysyou know a comment on this video I'llmake sure to pop in and answer and anyquestions whatsoever but like for youguys that are just starting out like onething I could say is like if I couldtake myself back like start something ina business that you could see yourselfdoing in five years and also have abusiness that you're not embarrassed totell your friends about okay also like alot of people like they're they're likeoh man you know you're doing the wrongbusiness if I give you're scared to tellyour friends or family about thebusiness that you're in yeah secondlylike stop making things so difficult foryourself right like you don't need likelike like I see this so tight like somany people are like just trying to hopon these trends and especially ine-commerce like just focus on like oneproduct offered that's going you can getthe winning products like the winningproducts are there just give peoplereason to buy from you instead of yourcompetitors like that's the mostimportant aspect to this game so oddly Icould leave everybody with that likealways always always focus on your offerand what's differentiating you from yourcompetitors yeah and I just like thealley if you look at that funnel we justwent through it wasn't like the world'sprettiest funnel like there's nothinglike amazing about that I'll bet youanyone that's watching this could designthat in a day or twobut they went they did it you know theydid it and then they adjusted and theyfixed it along the way these big peoplethat are crushing it are they're justdoing it like they're taking itseriously and they're doing it and andthen they're fixing it as they go sothat's what I would have Peter Peterthanks again that was seriously soenlightening so people click down belowI'm sure there's gonna be some thingspopping up that you can click as well tolearn more and we'll go from thereawesome thanks again man[Music]
Source
