– You're driving traffic to your website,or even worse you're paying for traffic,and these visitors aren't converting.What should you do?Well, if you don't do
the following five tips,those visitors are going to be wastedand you're not going to
be able to convert them.Hey everyone, I'm Neil Patel, and today,I'm gonna share with you, how to createa landing page that converts over 40%.I know what you're thinking,
40% conversion rate,on a landing page, that's insane.Well that's possible.Sure if you're selling a product for $100,you're not gonna get
a 40% conversion rate.But let's say you're just starting outand collecting leads like
name and email address,you can get over 40%.And even if you're selling productsyou can boost your conversion ratesif you follow these exact tips.So tip number one, use toolslike Instapage and Click Funnels.The cool part about Click
Funnels and Instapageand even Lead Pages is they
break down the landing pagesin their system that convert to the best.And they're not making this up by sayingoh this landing page converts better thanthis other one cause it looks cooler.They're using data, they
have so many customers,thousands and thousands if
not hundreds of thousands,that they're basing it off theirexisting customer base and
their current conversion rates.So they know all their customers areusing this one landing page
that's converting betterthan all the other ones out there,that should tell you, hey you shouldstart with this landing page first.The second tip I have for you ishave an amazing unique value proposition.Not a bullshit one like
put in your name and emailand I'll send you a free pdf,or I'll send you weekly updates.That value proposition sucks.It has to be amazing.Such as, with a lot of my
offers I give free courses.I give free guides that
I've spent $30,000 creating.Now I'm a crazy person.You don't have to go
above and beyond like me,but my stuff converts
better than most people.Why?Because I go above and beyond.With your value proposition, it needsto resonate with people, if you're notsolving a problem that they're facingat a really deep problem, they'renot gonna opt in or buy from you.If you're just scratching the surfaceand you're not breaking
down why they should opt inor why they should buy
your product or serviceand why it solves this
problem they've had forever,they're much less likely to buy from you.So really focus on your copy.Everything that I've tested
when it comes to landing pagescopy and value proposition
is one of the biggest factorsthat effects the conversion rate.The third tip I have for
you is keep it simple silly.One of my companies was
called Kiss Metrics.Why?Because I found that in marketing,everyone tries to over complicate stuff.There's no reason for it.Why not keep things super simple?For example, if you have 10 form fields,when you only need two, remove theextra stuff that you don't need.If you have tons of copy and
you're saying the same stuffover and over again, remove the fluff.Get to the point.Landing pages that are super
simple tend to convert betterthan long ones that go
on and on and ramble.Now I'm not saying you should
have short landing pages.Instead what I'm saying is
you should get to the point.If you need to have a longer landing pagebecause it helps you answer objections,objections are concerns people havebefore they opt in or buy from you,then that's fine, have
a long landing page.But get to the point and remove the fluff.That's called keeping it simple, right.You don't want really
fluffy long landing pagesthat go on and on like I am
right now with this point,because you're gonna lose people.The fourth tip I have for
you is show social proof.There are so many different
versions of social proof.They could be testimonials,
they could be case studies,it could be results that
other people are experiencing,it could even be videos.I was talking to a buddy Sam Evans,and he has this website
called consulting.com,he has over 3,000 video testimonials.That's crazy, that's a
shit ton of social proof.There are so many different
variations that you could use.It depends, based on
the type of landing pageyou have and the business you have.So if you're unsure on the
best type of social proof,for your landing page,
leave a comment belowon what you're thinking,
and I'll respond backon if I think that's good or if that's bador if you should be doing
something else instead.The fifth tip I have for
you is to create a video.Not everyone enjoys reading.Some people love looking at pictures.But a picture isn't gonna cause
tons more people to convert.You need a video that
should explain everythingthat they're gonna get when they opt in,or buy your product, or
sign up for your service.That video should be
short and to the point.Under three minutes,
ideally under one minute,but worse case under three minutes.It should answer any
objections people havebefore they sign up or buy from you.And it should describe
everything in a logical order.You don't wanna be bouncing aroundand making your video
pitch really confusing.And when you do videos,
what you'll find is,it can sometimes decrease
your conversions.But the quality of the
customer that you end upgenerating is much better and they tendto spend more over the lifetime value.So you have to test video.So follow those tips, you're gonna havean amazing landing page
that's gonna convert better.If you're collecting emails
you should be over 40%.If you're selling a product,
depending on how targetedthe traffic is, you could be at numberslike three, four, five, and
sometimes upwards at 10%depending on the price point.Make sure you subscribe to this channel,leave a comment, share,
and tell all your friendsand colleagues about this video.
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