Ad agency: Tribu DDB, Costa Rica
Company site: http://tribuddb.com
Chief Creative Officer: Ricardo Mendoza
Imaginative Directors: Felipe Aguilar, Josafat Padilla
General Account Supervisor: Alejandro Boccaletti
Account Director: Verónica Curling
Photographer: Ricardo Quirós
Additional credits: Full Fierros, Fusión Digital, José Pablo Huertas, Alonso Cortés
March 2015
1.5 billion people worldwide are sedentary. 59.9% grownups are at danger of death in Costa Rica due to the fact that of a lack of exercise.
We produced a shopping cart equipped with manage bar sensors that measure the costumer’s heart rate, traveled range and calorie consumption, sending out the information to their movile device.
We influenced people to have a more active way of life by revealing them that even something as simple as walking while shopping has fantastic benefits for their health.
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