what's going on everybody how you doingI'm live here with a Cody near I thinkthat's how you say his last name officerright but I'm actually I met this guywell let me ask for engagement first ifyou're watching this live you know I'mash tagged live watch it on the replayhashtag replay and you guys know how wedo it here we're always moving so youknow what object at rest stays at restso you know unless is you know actedupon by equal and outside force so wealways want to keep moving so we hashtag ABM to let everybody know you knowthat we would keep moving but actually Imet Cody and junior rebuses at then inAtlanta I think it was around what wasit October so somewhere around in thereand he gave a lot of value dropped a lotof value and I really you know someonerelated to his story right now you knowI'm kind of in a transition or whateveryou know I'm live back in the sciencesyou know the background but I actuallyknow I'm going into marketing I'm doingthings you know as far as in marketingtrying to grow my agency and all thatstuff so my plans pretty much gotsidetracked so I'm at and he'll tell thestory you know how his plans andeverything got sidetracked as well but Ido appreciate him joining us on a Sundayevening prime time I guess there's nofootball or anything on you know itmight be basketball along but I knowhe's a big sports fan so as you know isthe privilege to have a meal but I'lljust go ahead and let him open up withhis story and how he got to do prettymuch everything let me tell you aboutyou know yeah he does have an e-commercebrand and he also owns the you know asits agency has a lot of people in hisagency whatever social media marketingagency so and here's Cody he can goahead and what's up Mike he has apleasure meeting you down in Atlanta Isaid I should say up and land being inFlorida but you're down in Atlanta cosyou're in the Carolinas so yeah yeah Iwas a good event in Atlantawhy shared and Lana was kind of thestart of my journey as an entrepreneurstarts basically with me being a littlekid obviously had dream Ellen playsports oh I'm going to be a baseballplayer my whole life that's what Ifocused onand as I focused on baseball I startedrealizing you know school and educationwas important so pretty much made thatan easy route or an easy thing so goingthrough school I never really struggledI had straight-a student fogey me theability to focus on my sports coming outof high school I start with Universityof Florida the Gators they are you knowa major powerhouse baseball program andyou know so I was quote-unquote livingthe dream rightand after I played college baseball hada pretty good college career and I wentinto professional baseball professionalbaseball seemed to be where where thereal world really kind of caught up withme you know and after a few years of proball realized man it's nothing but abusiness and as soon as I was doneplaying baseball I had a few things thatreally deterred my track you know writerecords in my career one of them being Ithink I shared this in Atlanta was Iremember going into like the third orfourth series at the end of my careerand my dad had surgery and they my momcalled said hey you know dad didn't dotoo well in surgery it's supposed to beenough surgery really easy and youshould you should probably come homedoesn't look good and I'm like what whatdo you meanso anyways had to get on a red-eyeflight fly home spend a couple weeksdown there missed you know a bunch ofgames and then going back into the intobaseball just things were not really thesame mentally took me a while to get outof that funk so I into that in thatseason have really good offseason goingto the next year thinking you know heyI've overcome my hurdles and my trialsand tribulations in life you knowthinking I figured out and next thingyou know let's get traded going to thestate that state long story short youknow I made uh I ended my my vacation ofa baseball player that's really where myentrepreneurship journey started andmuch like many people they don't reallyknow where to go what to do who to talkto what to assyou know questions and that's that'swhere I started the number one thing Idid ask myself was you know number onewas how am I gonna do ithow long is it gonna take and who can Ifind out who can I learn from Who am Igonna find out how to do this from inthe future right so first thing I didwas I found that mentor I found thatindividual much like you Mikeyou have coaches mentors and strategiesput a friend you by those peopleI just basically rode the coattails andfigured those things out I found mylittle niche a couple of those littleniches were ecommerce and in thisecommerce niche I've had some successwith building some brands and scalingsome e-commerce stores doing things alittle non-traditional II as otherpeople do and I've come a long way from2005 to now now I have a 20 plus personagency who deals with large brands ande-commerce stores where we focused ondirectly scaling their e-commercebusinesses and then on the flip sidethat we have roughly I'd say about 350commerce stores that we manage as anasset and you know there's a lotinvolved with that there's a lot ofscalability you know a lot of hiring alot of dealing with systems andfoundations and processes and proceduresand SOPs and this is the fun part nowyou know sometimes people look back andfellows regret or whatever but I feellike we're right in the middle of thefun partso really enjoying the input yeah that'smy story that's where comfort ooh nowecommerce business owner and an agencywell that's not that's an interestingintroduction I was wondering how longdid it take you because I would say Igot some new members here in groupthey're just starting out with theiragency just as well as I am only maybeabout a year or so year and a half or soin my agency but I mean howhow quick did it take you to how fast atyou did it take you to scale to 300 andyou know 50 stores agency you know 20employee you know because obviously youknow right now we're the only onesrunning our our agencies pretty muchwell I have developed the team on thefront and the back got a call centerthat's working for me and then I alsohave a fulfillment center on the backendbut um I mean it's I guess what type Iguess what time I actually how long didit take you to scale to that goodquestion most people say it took me 10years to become a millionaire overnightright so the reality is since since thelast day I took off my baseball cleatsuntil today right now that's how long ittook me so 2009 to 2019 so roughly 10years to get to that you know to wheream I nowso the the reality is we have aninteresting business model most brandsor agents or e-commerce you know brandsthey see the success that I share orhave shared in in in person online sothey approached us and so we'll getinbound leads and people that comethrough not ever we don't work witheverybody obviously but that's reallyhow we've gotten a core of our clientsunder the agency the internal assetsthat we manage are part of a portfoliowhere basically investors can investinto this portfolio and they get amonthly net return and that net returnis guaranteed to them so the reality isthat's a portfolio business and you knowthere's hundreds of brands underneath itand it's pretty unique we do everythingyou know direct response ads throughFacebook Google being Instagram we doprogrammatic ads the whole nine yardsand it's unique because we're sourcingproducts from all over the world anddrop shipping them we have directrelationships with suppliers and vendorsand the team you know growing like Isaid 20 plus individuals now you knowwe've got strong relationships with ourVA team and strongcore operations teams and strong paidmedia teams and strong projectmanagement teams strong vendorrelationship teams so it's all a pieceto a bit really big puzzle but thee-commerce side of this thing is it'sfun because it's never the same thingevery day so like I said the questionanswered your question is take us 10years to get here but it's steadilyevolving every day as we go you knowthat's interesting to say that cuz Iknow just watching the developmentespecially now with everything that'sgoing on with social media and justwatching that development I guess ofsome of the other people that haveinterview you know because everybodypretty much now just starts our solo soI mean it's pretty much different foreverybody else but at what point in yourbusiness did you say I need some helpfor this you know would you say I'mgonna have to have I mean how manyclients that you have or I mean what Imean what a at what point whatcircumstances from the outside did yousay I'm gonna have that you know hireour team so that's a great question2012 part of this journey I had startedI started really getting my handswrapped around what I was good at thatwas direct response paid traffic throughFacebook and Google and I took a team atTarget Corporation I was in downtownMinneapolis 22nd floor the targetbuilding it was awesome right took ateam of about 30 people and we startedrunning Facebook Ads on for target commthe mobile app and and on the websiteone of our missions were to get as manypeople as we could to download thiscartwheel app people know cart world thediscount shopping code app offer fortarget so in that time I basically wasgiven I wasn't giving it but on file wasa was a Target Corporation and next cardand they said you know hey go to workfigure this thing out me and our teambasically we spent 57 million dollarstwo hundred fifty plus million dollarsin gross sales I think we got the theapp we got fifty thousand downloads inlike the first week notice a you knowwe've got there's a million plusdownloads now and then app probablymultiple more now but anyways soonI finished that I realized man thiswhole selling stuff online is it's notthe heart and you know I'm tired ofdoing it for somebody else and it wasaround 2014-15 that I started what whatmost people know or see is this box thisbox of America brand and that'sbasically print on a man apparel hatsdecal shirts I needed something to sellright need something that I could ownthat no one else could could rip offright so that's when I started that wasby myself I created a screen printingembroidery shop by myself and started toprint shirts and embroider hats and Iwould try to make the shirt make the Hatsell it meant something to hat Seles soI got in this little cycle I was justdoing everything right and I realizedman this isn't gonna take me far soeventually got someone to help me heyyou make the shirt you make the hatsobfusco selim that one person turned into 203 next thing you know our businesshas expanded to where we were doingreally well monthly and I realized manthis online business now if I justfocused on this if I just had moreproducts to sell then I could you knowreally you know the word scale thisbusiness and 2016 ish 17 ish I took anopportunity and I sold my stream brandworkshop everything and I partnered withwhat most people know is KevinHarringtonfrom shark tank and we had an agency anadvertising agency called quantum mediathere's people Maxwell Fenn was a partof that and there were some otherindividuals that came along in thatagency that we hired when we built thatduring the time of you know that agencyKevin Harrington being the shark therewere so many businesses and so manypeople that through the products andthrew themselves at you know a shark andthat's really where the agency model andmy mindset started that's when I startedmy first quote-unquote agency really allI did was what I already did but then Istarted doing for other people on thisagency together with with KevinHarrington we did that for a little overa year and a half we had some reallyawesomeproducts as you can see right up here isa it's a Donald Trump $100 bill that'spainted whatever not because I care somuch about that but because we startedthe Shrunk coin that we sold onclickfunnels and we did five and a halfmillion dollars in about four and a halfmillion dollars in five and half monthsas what we did four and a half and fiveminutes well we've killed that fansaround the election time 2016 ish youknow it's awesome you know we learned somuch then at that time tooyou know that whole group of individualsare part of that team so we basicallygot to the end of like our success thereyou know the elections over things arejust kind of like getting a stalematethere's so many people throwingthemselves at the shark so manyopportunities that you know members ofthat business start saying hey we'regonna do this I'm do this I'm this whatin end up happening is that agencybasically decide hey we're going to youknow go our separate ways we have otherthings that we want to start pursuingnow well during that time that agencythere was individuals that were hiredthat I was a part of hiring into agencyso when that thing kind of folded thesepeople looked and was like well what arewe gonna do now you know like one ofthem moved from Miami he was with GrantCardone one of them and moved over fromIronman you know was running theirsocial medium they're smart individualswhat we're gonna do so Mimi and me I'mjust like well I'm gonna keep doing whatI do let's just do this thing togetheryou guys join me let's rock and roll andofficially became my own agency owner2017 a little year-and-a-half after withquantum media you know whatever theirintent and first year you know was outthere you know when you're firststarting agency or sustaining businessand every business and e-commercebusiness whatever the good thing was isI know we're good at I knew what wecould do I knew the skillsetswe knew you know direct response whenFacebook ads and Google and Shopify anddropshipping and e-commerce we we had areally good understanding of how to makethat moneyoh we lost I don't know that's all my inor is it me yeah I don't I don't knowwho you're back now so is it good yeahthat's goodall right awesome bad dawn yeah we'regoodokay cool right on so basically we allstart together great our own agencythat's when we create seven to sevendigital seven to seven digital calm andwith scalar agency six figure agencywithin a year easily we had our ownbrands next thing you know businesspartnerships have arrived and come alongand now I look at it we have 300 pluse-commerce brands that would managedozens that you know do six figures thisyear our goal is to do 60 plus milliondollars in sales right now I guess that20 plus person team you know it's justthat's the day-to-day now is is reallywhere we're at with it so we managede-commerce we do e-commerce and then onthe flip side that we have our agencywhere we manage e-commerce and we doe-commerce for other brands ofbusinesses well that's a less interestin that you know you can keep themseparate because I mean it's just likeyou know there was a large mass on thisside and a large mass on that side sothat's some it's probably prettyinteresting how you can I'm keep themtogether and then have another questionas far as you know there's notnecessarily a lot of people after thereis a lot of people getting into theagency side but there's also still a lotof people that are don't let me put yourname back up there looks like it wentaway but um there's also a lot of peoplethat are getting into the ecommercestock as well do you think that it istoo late to get I mean is it too late toactually start a brand new e-commercestore or because I mean a lot of peopleare saying that that as you know it'stoo late the market is already saturatedand I mean is that a true rumor is thatjust a myth you really I mean you knowso leave false let's put it this waythere's new there's new burger jointspopping up left fromthat are doing well and being successfulMcDonald's has been around forever andthey pretty much conference that's forthe great festive burgers Amazon is theking of online you know product salesright the reality is as retail storesclosed and as the consumer attitudechanges for how they buy products themore opportunity arises for people tocreate their own e-commerce stores themore brands and the more products thatget sold online the online transactionsyou know as you see the last ten yearshave steadily gone up and that's goingto continue to go up as consumers wantto get their products delivered to theirhouses directly they don't want to drivesomewhere people start living evenfurther remote off the grid becauseconnectivity from Wi-Fi and the internetallows people to be you know outside ofa city and still be very connected tothe world so I truly believe that youknow ecommerce as a whole we'rescratching the surface I mean thoughthat's such a myth that you know you'relate to the party or we're like this ifit's so early still that you can stillcome in this thing and really create areally good mark on this mission we'regonna see 10 15 20 years from now youknow we're not even gonna remotelytouched what's gonna happen in thefuture of online product sales well yeahthat's um because you know a lot ofpeople are saying yeah the marketssaturated there's no need to go in herebut looks like we have a few people joinus in my wife is on a hey how you doingsweetie and my just like michelle is onhere how you doing michelle and will andi'm not gonna try to pronounce his lastname it says i'm hey guys this is quickquestion it says what's the first thingyou outsource when when scaling and iwas told to outsource the ad creationand management but I just feel thatpeople wouldn't do as good on a job anyinsights my first thing that Ioutsourced was my operations things thatare repeatable that don't take a ongoingskill set evolving so for instance beingan advertiser a dark response toadvertisersinvolves being a really high creativemarketer it involves understandingalgorithms and Facebook ads and thechanges in whatnot those are all thingsthat take a lot of skill set rightthings that you don't need a you knowtruly evolving skill set or yourday-to-day operations for this yourproject management you know you'redesigning your graphic design youronboarding of your clients you knowpeople create systems and processes forthese things for a reason you can evenquote-unquote outsource using softwareto me to help you scale first right youdon't technically have to get people todo the outsourcing your outsourcing canbe a software there's those things thatare just foundational from your day today that will get you more leverage timeso then you can spend your your focus onthe money making things which ithands-down I mean the agency what mostpeople do is they get caught up on doingactivities that that they think aregoing to help them but the reality isthe only thing that helps you inbusiness is making a sale you know youhave to go sell something to be inbusiness so if you're not focused onmoney-making activities everything elseis irrelevant right so as a businessowner you've got to constantly belooking for the next opportunity andthen sale the next project the nextwhatever it may be and then get yourday-to-day operations and stuffrepeatable tasks you know together andthen everything else kind of falls inplace lungs are out there selling andpushing something and you have someskills or some you know creativity oryou have something of value thatsomebody else is willing to pay you forthen the rest will take care ofthemselves yeah that's pretty much youknow I put I'll agree with you know asfar that but I'll say I'm still you knowtrying to scale my industry you knowpretty much it's just me like I said Ihave a call center and I have afulfillment center on the back end but Iknow that what I've heard is the thingsthat you should actually do are scalingor outsource is pretty much like Codywas saying I guess the repetitive motionthings that you constantly do you knowyou know making post something like thatyou know something you pretty much doevery day you can actually outsourcethat you know hire somebody you knowthat isyou know obviously capable I meanactually I think a couple of peopleactually just higher you know I've heardsomebody say they actually hired internsin college and they actually get collegekids close to you know if you have acollege or something close to your inthe vicinity of your house or your localarea you can actually outsource and getsome people in there and even like coldcalling now I mean it's just that youknow a hassle to coke I don't know ifyou guys know I'm Chad coterie at -clicks or not but he helps with myfulfillment on the vacuum but um yeah hetalked about how when he was killing hisagency he got people to actually youknow make calls form where you know allthat repetitive it especially theinitial cold call you really as abusiness owner you really don't I meanyeah you wanna for me I want to get inthe trenches and do it every now andjust just to state see what it's likebut I mean constantly doing it every dayafter day after day know you can justoutsource that and then also I meanunless you really want some people getkind of you know sketchy and finickyabout I guess outsourcing theirfulfillment and their Facebook adsbecause they really want to be in theback doing analytics and all that stufflooking at it you know as far as dealingbecause does somewhat deal with themoney of the money of your clients andeverything so that's pretty you know Imean it's up to you whether you want tooutsource it or not but the thing is ifyou have twenty thirty clients you'rereally not gonna have time to sit thereand look at their Facebook ads or theirgoogle analytics or anything like thatso it might be something you want toconsider doing in just developingsystems I know actually yes Ralphtalking Rob Queen is talking a littlebit about systems and how he developssystem I was wondering how did youdevelop your systems because I meaneverybody that uses the word systems andeverything but I mean you know what doesit actually mean to you what is a systemto you and how did you develop all ofyour systems yeah absolutely so systemsare key in creating scale and the wayyou gotta look at it is the only way youcreate a system is by tracking ordocumenting the things that you do inyour business on a day-to-day right solet's just say that you're constantlycreating new ads for your business oryou're constantly sending outboundemails or you're you're constantlyhaving to fill out documents or aprocess of onboarding for your clientsright you can create the process theysomething the things that you do overand over and over creates a process whathappens as you create the process thenyou can hire someone else to come in todo the process and then you build on topof it and then you go up to the nexttask for the next things that you haveto do on a day-to-day you build theprocesses there you bring some in youhave them do the task and you keep goingup that's technically what the wordscaling means is you go the process getsomeone else to do it you build up youkeep going and going and going going andthat's the the word scale right so thefirst thing I did was I found out whatexactly happens when I sell somethingwhat when I sell a new client lever howdo we want to communicate with them howare they gonna get their reports to themwhen are they gonna get the reports andI had to document all those things and Ihad to make some concrete foundationaldecisions to say okay they're gonna giveFriday reports they're gonna get it likethis they're gonna get it in thisspreadsheet they're gonna get it on thisway and then once I figured that out Ican say okay individual one come in anddo this for this client and we're gonnado this over and over and that's how Istarted the scale we use everything youknow Google Docs simple stuff you canshare files and we'll know the clientsDropbox you can share your your creativeassets and Dropbox large files videosand whatnot Dropbox is great tool forthat Trello for project management asanaeven if you do that and then your day today communication so number one I'mgonna communicate with a 20 plus remoteteam we use slack and slacks likecritical in our business because we havechannels in there for every single storethat we only have channels for it whichteams are doing what and communicationchannels with RBA's in the Philippinesand then you know communications betweenour leadership team we have data thecertain weekly meeting set these are allthings that you know just epiphaniesright like then just all sudden happenedthey had to they had to be strategicallyplanned and that's just basically theday-to-day now you know now if there's aprocess procedures channels flows onprocesses SOPs for things that I cankeep focusing forward on the businessand as you'll notice like Elon Musk ElonMusk is very much an outward facingyou know directive for SpaceX and Teslaright do you think he turns around andfaces into his business very muchtelling people you need to do this youknowhe faces outwards telling him where hewants to go right and then he turnsaround people say hey we're gonna gothere and he says you need to do thisthis and this do you think he's backthere building you know battery-poweredcars no he's telling his engineers Iwant you to build a battery-powered carbecause we need to go over here we'renot using gas right and that's the modelwhere the leader of the of the agencycan take them is they're basicallycoming up with things that are just veryvery very large goals and then they justbasically lead the way you know tellingpeople that's where we want to go andthen the team has really good processand procedures and foundations andsystems in place to help them get thereand without those things team's gonnalook when I say well how are we gonnaget there you know but as long asthere's those things in place so theleader of the business can continuetelling people where they want to gowhat they want to go as a team nowthat's the the best that has been thebest thing that's happening for mybusinesses is being able to just visionwhere I want to go and then know I havea team and processes in place behind meto get there yeah that's interesting yousay that because when you were I guessmentioning all that stuff you know asfar as I could just picture you knowElon Musk out front and I just thoughtyou know that about you know vision andI guess how important is it forentrepreneur or you know a businessowner to have you know great vision andhow do you develop vision so yeah how doyou develop a vision and how importantis it okay so the old saying goes thatsales clears all right and what mostpeople don't know is that for the firstten plus years in Tesla they never mademoney right and they still to this dayhave not made much money and but thereality is he constantly went back in isgetting hundred billion dollars hundredmillion dollars to investors because hehad the vision of what other peoplecould not see and it was his job not tojust create the vision it was his job heconvinced the people behind him of thatvisionand that's all a matter is he had toconvince those investors he had toconvince his team he had to convincethem of his vision right so a vision isvery much whoever's that visionarieswhat they call them it's their job tomaybe to come up with a way to convinceyou literally have to convince people ofthe vision that you have because a lotof people don't understand that you knowthey were like for instance Elonhe's been very much losing money hedidn't have a clue a couple years agoone of the big hurdles in in Tesla'sbusiness was they have all these cars todeliver so many people had alreadyordered them and they didn't have muchmoney to actually go out and say we'regonna start delivering these cars andwe're gonna we're gonna explode growthso what Elon must did is he had a visionhe said you know what I have to projectourselves that we have so many cars andthat we're so we have so much over youknow so much over of our builds of ourcars so what he did was he literally gothis company to drive you know big trucksfull of cars to parking lots out in themiddle of big public spots aroundAmerica probably about 400 cars realityis but as you drove by man look at allthose Tesla's over there's 20 of themthere and 20 of them there in a big cityyou know people saw that and I meanTesla's got a bunch of cars what thatdid was it showed man there's a ton ofTesla's out there you know more tehsilsare more available so what to do it hadmore people go buy more Tesla's spike insales right he had a vision ah I canjust show people that we got more carsthan we actually do they will think thatthey'll go buy well when they startbuying more cars all over the UnitedStates were one he had a problem thenthat came up again visionary he had noway to solve this yet um he said man Ihave no idea how I'm gonna get all thesecars delivered because we don't haveenough money to be delivered cars youknow we're so far behind on productionhow many of these things deliver one ofthe individuals who bought a carhe actually said dude I love Tesla somuch you know what I'm retired I got atruck hauler I'm gonna throw a couplecars on here man I'm gonna go deliverthese cars for you you know because Ilove Tesla so muchwell that's glad to say wait wait waitwe can't just let you strap it on toTesla's and go driving away with itright so they had to go back to theboard meeting they had everything andTiffanyvision missionary what Eli must do hesays hey I'll create a delivery systemthrough our customers so now actuallythat no one no knows this if you don'tthen you really cool story learned isthat Tesla's cars actually get deliveredby their customers cut when you buy aTesla your car actually gets deliveredfrom another customer um is that youtalking about a visionary you're talkingabout buying a car from from a companyyou think it's gonna be at a car lockthat you think you see a car lot it'snot really from there next thing youknow card is delivered by another guywho owns a Tesla when he shows up it'slike man I'm gonna show you all aboutthe car I got one myself you know I'vebeen customer for a year whatever yeahagain the vision in the visionary justovercome those goals and tell me wouldgo what what happened now these cars aregetting delivered at such a fast ratethat you now see freak companies man youknow using other people using customersto be their delivery to be theirpoint-of-sale systems for theircustomers whatnot he can't be createdanother industry that like to it'sbooming just those two things of puttingcars out there and then gettingcustomers to deliver himthis all happened in the last year and ahalf Elon Musk in order to be profitablehad to pretty much double the size ofhis revenue and since he started thosetwo very visionary things on theyactually had for the first time ever in2018 they actually hit their goal ofwhere they had to be at from both carsbeing built and cars being delivered forthe first time in the history of Teslaever and it took them been near 15 plusyears and so many things that you don'teven know are gonna happenthat's what visionaries have to do theyhave to go and do things that you don'teven know we're gonna happen yet youthink he knew he was gonna park cars onthe United States to give he would fileif you think he knew and return or crazycustomer tell him yeah I'll deliver yourcars for you absolutely not but he knewhe was the visionary he knew it wouldhappen and that's kind of what you gotdoing your business he's gotta just knowyou're gonna do it and as you go you gotto build and be creative and lead theway so when I kind of a tangent therebut the reality is as a visionary mostof things that you're going toaccomplish you don't even know howyou're gonna accomplish them yet youjust know you're going to that'sinteresting as interesting aside sincewe're talking about theseI mean where do you see I guess as faras online what's the next trend that isI'm actually coming online I know wetalked about you knowyes different goals and visions for youknow an individual company but you justmentioned Elon Musk but as far as justin general what do you see the nexttrend is everybody screaming about youknow chat box now and then obviouslythere's a lot of people in to socialmedia marketing helping companies with asocial media marketing so where do yousee the next trend that is actuallycoming you know online yeah absolutelyso it's about five years ago I foresawthat Facebook groups were going to be ahuge deal I foresaw that you're gonna beable to direct a consumer what I'veunder what I feel is going to happen isthat the consumer is going to become soconnected through their social media youknow through their smart devices throughtheir platform of email and whatnot thatthe the trend is actually going to comein your handheld devices I believe thatyour handheld devices can mean what wasit 20 plus years ago teach you to tellme you're not gonna be able to carryaround a calculator in your pocket allday well now we do and plus I have everysingle answer to every question thehistory of the earth right on thislittle handheld device I believe thatthe future in the marketing world hasgot to come will come through yourmobile deviceI thought apps we're gonna be that didthey really boom I'm not sure I thoughtyou know social media is gonna be thereright now social medias up is it goingto boom I'm not quite sure you knowFacebook seems to be doing well but thereality is I think the the technology oryour handheld devices in the future willbe what advertising terms too forinstance your smartphone for google yourWi-Fi when you connect to your Wi-Fipeople are going to start doingprogrammatic ads through your IPaddresses although so they just soundslike far fetched in the future but thereality is we're doing that right now wedo that for our businesses right nowwe're doing programmatic ads right nowthere's some of the most successfulthings we do so that's where I think thetrend is going it's going to be less ofpeople trying to figure it out and it'sgoing to be moreit's already figured about you just youknow it's all out there it's wide openis transparent wow that's uh that's aninteresting interesting take I know thatI say my wife says this is good andwe'll owe you you understood thequestion to answer to a question so hesays thanks and I guess as far as I'mwhat I guess in your come up what wasyour aha moment as far as when dideverything just pretty much click yeahso I always felt like I had thiseverything as an entrepreneur right outnumber one I just I hate being told thatI can't do something that won't dosomething I hate being put in likeceilings on meI hate when my wife hugs me for too longsometimes I'd report constraint you knowit's crazy because the feeling ofconstraint is what like you know ties medown in the feeling that I felt wasessentially when I realized man I don'thave any money you know how am I gonnabuy a car I can't pay rent you know whatare we gonna do those type of thingsthat feeling of just constraint is whatyah-ha that was about 2011 I rememberdoing near the freaking guy that Ibought my car from came as I hate whereI come bring up your trunk because youdon't you owe us money you know andthose around 2011 those things you knowjust the money like come on money moneymoney you know that's really the ahamoment and the reality was I just feltthat constraint and the one thing I setout to do was I'm gonna find out how I'mgonna be able to remove the barrier ofrelying on somebody else or some otherthing to make me money or to pay mybills or to make me successful and thatwas my ahayou know that was my that was my changein mindset time when I realized men whyam I going to get a job working forsomebody else relying on their businessto do well so I can get paid the realityis I could do my own business and I canyou know I can worry about my own moneybeing made and pay my own those that wayso the year is 2011in the aha moment was basically when Ialways was looking at somebody else tomake sure that I had money or that Icould get paid and that was then when Ireally started you know they don't knowsocial media of figuring out advertisingfigured out marketing creating my ownbusinesses and basically doingeverything most people do Google andYouTube and and figure it out right yeahthat's that's what a lot of people doingthat's kind of where I am too you knowas far as I actually had that sir eversince pretty much I came out of collegeit was like well I'm going to need tofigure out a way to make money on my ownbecause I mean there's always I guess abit of resistance in me I think I toldthis story before the last time Iremember that was actually I was goingto work one day I don't know if youremember when BC I don't even know if itwas out where exactly are you they'restill rocking down here in the southsouth south of Jacksonville Floridawinn-dixie oh no um yeah that was one ofmy first jobs and I actually showed upto work dorks and my manager sent mehome and I just live and I told my momand my dad I didn't want to go back butobviously my daddy was like you need togo back and you know finish up yo yourears don't want to quit right there butI mean I just had you know had a senseof resistance do I have to do is likewhy can't I just wait I'm doing my jobI'm going to work what is it what doesit matter that I have you know specificamount of clothes on but it's just likeyou know control man so that's the wayyou know where I was in that situationit was like yeah I'm glad to figure outhow to do something you know on my ownbut I guess even growing up I mean whenyou were little because a lot of peoplesay you know Gary Vee talks about how hewas selling lemonade you know iteliminates Dan when he was like maybewhat six seven years old and is Janesmiley this same question as far as theyou think entrepreneurs are born or canthey be made what do you think I mean Ithink entrepreneurs can be made come inbecause a lot of people yeahentrepreneurship is made when you pushsomebody against the wall you push themso far back against something to wherethe only way they can get out of it isif they choose to either go tuck theirhead and tuck your tail and succumb tothe overcome of that feeling or bash tothat wall and figure it out in that bashinto the wall is then becoming an hourcertain its life hanging out how theymake moneythe reality is there's businesses outthere the people who built thosebusinesses have no idea how to even login Facebook right but their businesssurprised some of the largest brands onthe internet they had to figure thatthing out do you do you just give upbecause you don't know you you figure itout right and that's what's crazy isthat I think entrepreneurs candefinitely be built I do think thatthere is a time or a feeling or aexperience that happens to create them Ithink that they're I mean surely you cancreate an entrepreneur as a kid you knowgrowing up parents could tell them youknow build your own things and do yourown things and create your own thingsthat's surely that's awesome I mean Iwish I had that mindset growing upmyself but you know if you can see yourparents being entrepreneurs if you seeyour friends being entrepreneurs if yousee goes around you being entrepreneursI think you can create or mold yourselfinto that as well yeah yeah I don't knowif I lost you there I don't know if it'sa lion or Orion I know we had a littlelag but yeah that's not that's what Iyou know I'm starting to realize nowthat I know what somebody told me I waslike yeah you gotta be born to beentrepreneur and I was like no I don'tthink that's true at allthere's no way I mean it I mean it's toomuch you know too many entrepreneurs nowyou know around that pretty much startedyou know from from scratch I meanthere's actually people that juststarted from scratch and now they'reentrepreneurs so let me go ahead and endthis you know rather guys I mean if youif you have any value of you see anyvalue in a drop of one in the commentbox I know you got somewhere you guysare on the lab or if you're watching thereplay just drop with one in the boxbecause Cody is governed a lot ofknowledge in the amount of you knowvalue is giving you you know reasons oryou know how you can scale your agencyhow you can you know develop systems foryour agency and also giving youmotivation know just when you get downand all right you peak you may not havewhat it takes to be an entrepreneur buthere you have Cody telling you you knowyou do you do have what it takes to bean entrepreneur and I guess usually Iask this question last some people thinkis it's a laid-back question some peoplethink you know it's kind of acomplicated question as a thoughtfulquestion but so the question you know ohI put one in there but um can you if youwere to have one superpower what wouldit be and why my superpower would beunderstandings people love being able tosense or feel and understands people'sfeelings in the moment in the reasonbeing is I already feel like I'm reallygood at this I feel like this is mysuperpower but if it was like if I canmake it like a ten-time 10x where Icould just pop in and feel man I'm aboutto figure out what you're feeling rightnowum so I feel like sales are based onfeelings and emotionI feel like relationships are based onthem obviously if you can you know havethe argue someone because you know ifthey're feeling you can sense thegenuine reaction of what they're feelingand I think the feelings that you canfeel from another individualtransactions aren't made you knowthrough the computer they aren't madefood cell phones they aren't madethrough text message wherever they'remade they're people right and it'salways driven by an emotion and feelingthat they get right so I feel like mysuperpower would be understand people'sfeelings in the moment so that way I canjust get to the point in figure out manwe're gonna do this or not right or youknow I can apologize right up front tomy wife I know exactly how she's feelingwhen she's pissed at me record it makethings a lot easier rightso that would be sweetest fullestsuperpower in my mind yeah that'sinteresting you say I know there's asaying that say you know I'm pretty sureyou heard it before as far as you knowif you can make them laugh you can makethem die so I mean obviously laughter isyou know an emotion you know it's prettymuch a feeling so therefore you knowyou're not really buying you knownecessarily the product but your mindyou know you're paying into the to themotion so you know how Cody how canpeople reach out to you Cody they wannaget in touch with you or anything likethat you got a website you want to dropor you can just send me the link andI'll put it in the comments once theinterview is overyeah so I have a I have a mentorshipgroup it's free join ecommerce brandAcademy I share my life I shared what mywife and I are doing I've got a publicFacebook page as you'll see it Codynearly entrepreneur I put it on therebecause I hitmax of friends on my personal Facebookpage but you can follow there Iliterally share facebook lives and I domy stories there how I live questionsthoughts reactions current news howeverin the business my hurdles my challengesand even some of my successes theire-commerce brand Academy is the groupI've my like I said I have my Facebookpage you can follow along and then ourwebsite 727 digital Commons or agencyalright so you just heard there fromCody thank you for joining me and thenyou guys if you have any questions theother questions you can drop them in thecomment box or just reach out to Codyyourself during one of his groups one ofhis connection one of those outlets getin touch with him and I'm sure he willbe more than happy to answer yourquestion because obviously I met him atJr's conference and I just made acomment actually somebody else that youknow he's a real nice down there aperson and I'm pretty much agreed with Imean really is you know you think youknow a lot of times you know theseentrepreneurs or you know me and there'sI'm not saying you're me I don't knowhow much you know what you got in yourbank account but ya know obviouslyyou're making a lot of money if you have350 company you know companies in youragency ecommerce brands and everythinglike that but a lot of people think youknow rich and successful and wealthypeople or you know just rude andarrogant and all this stuff you neverhear and pretty much most of the peoplein Cody fits in that boat as well youknow the people that I asked tointerview they're more than you knowgenuine and they're more than willingand helpful to come on here and give youguys some knowledge and actually theywant you to succeed I mean they want youto be up there with them and I think Iknow some of them you know what exactlythe push you will over them so I meanthat's always a good sign of a goodleader so obviously we understand thatI'm Cody a good leader so I appreciateyou coming on here and thanks for allthe wisdom information knowledge thatyou draw any thanks Mike push on Yumaall right you guys have a good one andwe'll see on the next time and alwayshashtag ABM always be moving I would gowe'll see you the next all right
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