If you want to ensure your eCommerce platform is the best for your business, we’ve broken down the most important elements to help you discover what sort of platform would be the best for you based on features, functionality, customization, and more!
Now that you know how to find the right eCommerce platform for your business, check out this guide to find your best marketing automation system options: https://www.campaigncreators.com/which-marketing-automation-system-is-right-for-you.
00:40 NEEDS: FEATURES + FUNCTIONALITY
* When deciding on the features you’ll need, start by defining your product.
* Understand any unique functionalities needed for your store.
* The best way to find which features and functionalities you’ll need is through user stories.
* Figure out what your users want rather than chase after shiny objects.
02:45 HOSTING: SELF HOSTING VS. THIRD PARTY HOSTING
* Self-hosting gives you more control over your business, but has a hefty upfront cost.
* Third party hosting reduces your control but requires a smaller investment upfront.
05:15 CUSTOMIZATION: TEMPLATES, SEO, PLUGINS
* Templates are great if you lack the skills or time to create them on your own.
* SEO platforms should allow you to manage things like XML sitemaps, canonicalization, title tags, and meta descriptions, alt tags, link structure, etc
* Before you sign onto a platform, check out what is available in the marketplace for paid or free enhancements or integrations.
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