Hi, it’sAndrew with Oberlo,
and in this video we’re going to share 10of the top trending women’s clothing products
to sell in 2018.And, we’ve got good news.Our research found that Women’s Clothing
and Accessories was the top performing nichefor dropshippers in both 2016 and 2017 — and,
it’s still leading the pack in 2018.So, let’s jump in.First up?Beach kimonos and shawls were a big hit last
summer, and the trend is poised to keep growingthis year.And, it’s not difficult to understand why.They’re comfortable, stylish, and help to
protect wearers from the sun — a must-havefor all fashionable beach-goers.Now, one downside to selling clothes online
is sizing.Every customer hates ordering something online,
only to try it on and find it doesn’t fit.But, that’s what’s so great about this
product.Beach kimonos and shawls don’t need to fit
perfectly to look brilliant.And because of this, you should hopefully
receive fewer returns.Next up?Number 2: Ruffle SocksThere’s been steady upward trend in ruffle
socks for while now, and they can make a greataddition to your catalogue.These products pair perfectly with sleek shoes,
or some well-chosen ankle boots.And, with plenty of colors and styles to choose
from, you should be able to find somethinga little different that not many other people
are selling.However, Ruffle socks are more of an alternative
fashion product, so the key here is to honein on your exact target market.To do this, start by defining exactly who
your ideal customers are.First, how old are they?Where do they live?What kind of jobs do they have?Then, once you’ve got a basic idea, dig
a little deeper: What are they into?Who do they follow online?How do they like to spend their time.And crucially, will they love ruffle socks?Bottom-line:To succeed in your marketing efforts, it’s
crucial to know exactly who your ideal customeris.Third on Our List of Women’s Clothing Products:
CardigansCardigans have been steadily growing in popularity
since way back in 2008!And, this is a fantastic product for dropshipping,
as there are tons of colors, patterns, andstyles available.This means there’s a higher chance of you
being able to find a product that stands out.But best of all?Unlike many women’s clothing products, you
can sell different types of cardigans allyear-round.And once more, the loose fitting nature of
cardigans means that sizes don’t need toperfect for your customers to look and feel
great.So, consider adding this classic women’s
clothing product to your store in 2018.Women’s Clothing Product Number 4: Crop
TopsCrop tops have crept back into fashion, and
are once more a must-have item.One of the best things about this product
is its versatility.A quick Google search will return tons of
articles showcasing all of the ways that croptops can be worn.So, make sure to highlight this benefit when
selling this product.You can do this by showcasing plenty of pictures
featuring the product being worn in many differentways.Use the opportunity to inspire your customers,
and impress upon them what an essential itemof clothing the crop top is.Okay, Number 5: BlazersBlazers have also made a huge comeback in
recent years.And if you’re looking to establish a more
upmarket brand, adding this product is a must.However, getting the right fit is very important
when it comes to blazers.So, make sure to have detailed sizing information
available, and showcase it clearly on yourproduct page.What’s more, make sure that your return
policy is helpful, efficient, and clearlyvisible.You want to reassure customers that if their
blazer doesn’t fit, it’s not too difficultor costly for them to return or exchange the
item.That way, customers who are on the fence will
be more likely to buy.Next up on our list of the top women’s clothing
products to sell in 2018?Number 6: The Tank TopTank tops have seen a resurgence in recent
years, and they’re a staple of any summerwardrobe.And, our research shows that the tank top
is set to remain a popular item this year.However, this isn’t a new trend, so you’ll
need to cut through the competition to landsales.A good way to do this is to find a unique
product design that’s different in someway — and so, is more likely to catch people’s
eyes.You could also focus your marketing efforts
on other, more eye-catching products, andthen work to cross-sell customers this item
once they’re browsing on your store.This would help boost your average order value,
and increase your revenue.Next up?Number 7 on Our List: Sports BrasSports bras have been steadily increasing
in popularity since way back in 2011.Thanks in part perhaps, to other trends like
yoga.Just be careful when you’re marketing these
products, especially if you decide to useFacebook ads.Because any ads that contain seductive imagery
are likely to be rejected by Facebook.But, if you’re looking to dive into the
activewear or athleisure niches, sports brascan be a great addition to your catalog.Number 8: Floral DressesThis classic piece of women’s clothing has
been steadily growing in popularity everysummer since 2012 — with high amounts of
interest during the summer.Now, with so many options to choose from,
the challenge will be pairing the right typeof dress and floral pattern, with what your
target customers are going to be most likelyto buy.So once again, make sure you have a clear
idea of exactly who your target customer is.Thankfully, if you use Oberlo, you’ll be
able to test plenty of floral dresses quicklyand easily.So, 9th on Our List of Women’s Clothing
Products: GinghamGingham is now anything but square.The chequered patterns made a real come-back
last summer, and are set to become even morepopular this year.This is particularly great if you’re just
starting out with your store, as you couldcreate an entire store based on this fashion
trend alone.And, as you would expect, there are tons of
different products, styles and colors to choosefrom.So, if you’re looking to create a dropshipping
store with a unique angle, consider gingham.And Last on Our List of Women’s Clothing
Products to Sell in 2018, is Number 10: RompersRompers have stormed back to popularity in
recent years, and are sure to be hugely popularin 2018.But, like Tank Tops, this steady trend has
been happening for a while, and there willbe plenty of competition already out there.This is why differentiating your store is
so vital to success.In other words, why should customers buy from
you instead of your competitors?One great way to stand out, is to build a
strong community around your brand on a socialchannel like Instagram.For more tips on how to do this, check out
the resources linked below.And, that’s it!Those are our top ten women’s clothing products
to sell in 2018.Which of these products are you most excited
about?Let us know in the comments below — we read
all of them!Thanks for watching, and if you liked this
video, be sure to hit the subscribe button,and turn on the notification bell for more
help and advice on growing your ecommercebusiness.And until next time, learn often, market better
and sell more.
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