well hey there what's up it's Scott and in
today's brand building tip I'm gonnashare with you three pillars to build
your brand so this way here you candominate your market your niche or your
niche and I'm gonna show you on thewhiteboard here exactly how everything
fits together we're gonna cover thesethree but then I'm going to show you how
they work together to really round outyour foundation in your brand now if
you're just starting this is definitelysomething you want to pay attention to
if this is something that you havealready currently running right now you
might have one or two of these we needto make sure we have all of these so
it's feeding your business all the timealright so if you're interested stick
around cuz that's what we're gonna becovering here on the whiteboard all
right so now before I do jump into thesethree pillars I just want to let you
guys know this is exactly what I've doneover and over again and so many
successful businesses if you really lookat their business have these three core
pillars the other thing I want to sharewith you and I'm going to share this at
the end of this training is really howwe were able to do this in under 12
months and a new brand brand new juststarted and we were able to get 30,000
unique visitors to our blog our websiteevery single month from using this right
here and it's just building we've had afew months that we've touched 80,000
depending on the times of year butconsistently 30,000 unique visitors
basically traffic coming to our platformour own platform in our business now if
you're starting from scratch this isdefinitely for you if you're building a
business right now and you're in the thebuilding a business stage this is
definitely definitely for you all rightso let's just dig in I think every
business needs to have this and that isa home okay
they need a home to call their own okayand what I mean by that is you need a
place that you can have people come andfind your stuff and you control the
traffic or as far as the experiencealright let's just call this home base
all right now what do I mean by homebase well let's go over here and write a
blog now a blog could just be anextension of your website so I'm just
gonna write website alright so we haveboth of those things are technically the
same thing homelet's call that our home base from now
on okay our home base is where we canbring people over and we can then
control the experience we also get a lotof benefits from having our own home
base when we're posting things I'm goingto share with you in here how we can
post things and get traffic over to ourhome base happening automatically which
is pretty pretty awesome all right sothat's what we need to understand okay
a home base now it doesn't have to befancy to begin with it can be just a
basic blog that you are going to beposting information or reposting
information or repurposing which I'llshare with you here in a second and how
we're gonna do thatall right and that's really really
powerful the second part of this is andI think right from the beginning
everyone needs one of these is an emaillist all right now our email lists dead
no they're not alright right now we'restill getting about an eighteen to a
twenty two percent open rate which isstill really really high in the industry
some of them get as high as twenty-fiveso email list is still really really
strong and I'm gonna share with you whythis is so powerful because we can use
this email list to do more than justsend emails all right one thing that we
can do is we can take this email listand we can upload it into Facebook now
and we can start targeting people thatare like our email list so we've already
got these people to raise their handokay and then we are able to now
retarget those people or find morepeople like them all right really really
powerful now this channel right herethat you're on this is what we will be
doing especially on these Wednesdayepisodes all right I'm gonna be digging
into more of this here and this hereonce we get to it but right now I'm
giving you kind of like the over theoverview of everything that we're going
to be covering but this is like theoverview that the 10,000 foot view and
then we'll put everything together allright but you need to have these
components in place in order to do whatwe're gonna be learning here and what
we're gonna be doing moving forward allright
so email list that's really really bigso the third thing moving on is
something that you can do one or you cando two or you can do three or more but
we're going to start with one and inthis example we need to think about
external traffic where are we going toget people to
notice us and then we will bring themback to our home base we will get them
on our email list and then we can eitherdirect these people over to more of our
content or we can post or we can post upon our home base and get them there I'll
show you a diagram here in a second howthat can all work all right but what I
want you to start thinking of right nowis where is your market hanging out is
it YouTube okay maybe they're on YouTubea lot of people are on YouTube looking
for things probably pertaining to yourbrand or your market how to stuff if you
have a product that lends itself tohow-to okay like how to catch more bass
in a pond YouTube's probably a greatplace and you can get great ideas by
just going to YouTube going in thesearch bar and typing in how to catch
more bass and then let it fill in andI've already done this it said in a pond
in a lake in Coldwater right so allthose things could be future content for
you but you need to know if that's wherethey are hanging out now we started on
Facebook I'm just gonna put FB to makeit easier right
we started on Facebook for a couple ofdifferent reasons our market was there
and my partner in this new brand isactually pretty good on Facebook so why
not go there so we did some facebooklives we posted some content on our
fanpage we had stuff starting to getshared we were able to test content
ideas and all of that stuff but both ofthese are basically the same thing we're
posting content and we're getting aresponse or we're getting traffic from
these platforms and then once we havethese outside channels we can then start
to direct them to other placesespecially our home base and our email
list all right so let me let me drawsomething out for you here and I'll show
you exactly how we can tie this alltogether all right so with the magic of
editing I went ahead and I paused and Icame back and I drew this out for you
it's not the best drawing in the worldbut you'll get the idea I wanted to do
this this way I'm not wasting your timedrawing so this is one pillar that we're
talking about right here this is yourhome base all right this is the blog the
website this is where we get to controlthe full experience all right that's one
thing that we want in place now this isan example that if we're using YouTube
alright tooeducate people but then also get traffic
from YouTube because we're posting thesehow-to videos we're going to get traffic
naturally right and you're going tostart to build up that you know that
subscriber base and you're also going tostart getting organic traffic and this
is a piece of content that will beevergreen meaning you create it once it
could get you traffic for years alrightand then what we're gonna do is we're
gonna embed that video okay yet there'sa little embed code in YouTube and again
I'll do more of this stuff as far aslike how to dive into just YouTube or
how to dive into just the blog or how todive in just the email I'll do that in
these upcoming videos in this brandbuilding series all right so YouTube we
embed it here okay inside of our blockalright now by doing that we're getting
a couple of benefits here number onewe're getting a link that is being
pointed over here the other thing we'redoing is we're giving that that embed
okay inside of here so this way here theuser stays inside of our home base right
if I directed him over to YouTube whichI would sometimes I would take my email
list and let them know I have a newYouTube video that'll actually spike the
algorithm just like if you're selling onAmazon or if you're doing any type of
push on a platform you might want to dothat for that reason but in this case
and in this example we're just going tosay we embed the video there so now we
have a video that resides over here allby itself we embed it here and then we
take our other pillar okay is and thisis our email list and we let them know
that we just posted something on ourblog or our website right so now we
drive traffic over hereokay which gives these people the
opportunity to share this post alrightwhich might bring more people over to
our to our blog post okay to get moretraffic and also maybe buy something and
maybe email or opt-in and get on ouremail list alright because on here we
can create content okay which educatesthem but also it can introduce them to a
product okay it can also get their emailright we can also drop a Facebook pixel
on that so that we can start building acustom audience inside of Facebook again
a little bit more advanced butthese are the things we can do when we
own our own home base okay and we get tocreate that experience the email list is
another part of the equation right thisis another pillar so we have these and
this would probably the order number onenumber two and number three now it
doesn't have to be YouTube this the samething can work for Facebook okay
same exact thing it can work forInstagram okay same thing now we can't
you can embed video over here you can dothat if you want to but the cool thing
with Facebook which you might want to dois you might want to do maybe a
highlight of a piece of content and thendirect people over to that piece of
content all rightor here's another thing you can do maybe
you take your email list and you letthem know about something that you did
overhear on Facebook but then that'sgonna drive people back over to your
home base okay but you see these are thethree pillars that you can use to build
your brand and once you start to do thisyou're building more momentum you're
really starting to grease the wheels andover time this can really get you a lot
further than your competition becauseit's giving you all of this leverage now
in the beginning I talked about how Iwas going to share how we recently did
something similar to this and how wewere able to get 30,000 unique visitors
every single month and growing and we'veactually touched upwards of 80,000 in a
couple of months of unique visitors toour home base and how we did that I'll
show you that right now all right sowith the magic of editing here we go
this is all drawn out so I'm going to gothrough this and explain exactly how
everything tied together you can noticehere we have a pillar we have a pillar
and we have a pillar okay we have homebase one email list – and this here is
an external platform that we're goingover to that platform knowing that our
audience is there and we're puttingstuff in front of them that will then
bring them over to our email list okayone way that we did it right from the
beginning is the contest all right weran a contest getting people to raise
their hand that are in our marketplaceand then getting them on an email list
and once we got them on an email list wecan then start educating them
seeing what they like what they don'tlike we're driving those people over to
our blog we're also driving people overto our Facebook page ok and our group
and the reason why we're doing both ofthese is because when we have an email
list we can let people know that we justposted something valuable and then if
they share it it's going to get freetraffic back to our email list back to
our blog our home base our other piecesof content our stores and now if we have
a product to release whether that'sdigital whether that's physical it
doesn't matter we can let our list knowwhat we're up to and what we're going to
do all rightand so all of this stuff works really
well together so we did Facebook livesok so we got to see what the audience
liked what they didn't like we gotquestions and comments and all of that
stuff we did just general posts that wethought that they would like and again
some of this research was by going onYouTube even though we weren't on
YouTube and seeing what they want how towrite so we just used YouTube as a way
for them or us to get intelligence onthe marketplace the other thing we did
is we we started paying attention toother groups on Facebook that were in
our market and listening to theconversations there which by the way
another tip is to pay attention to whatproducts they wish they had or products
that were better in the marketplace andthat's a great way for you to find
products that you could sell to thatmarket but that's a side note all right
and then surveys work really good againwhat's your three favorite things about
this get that conversation started andthen you can start to follow up with
content all right and then the contestthat's something we do pretty much all
the timewe'll take breaks here and there but we
generally have a contest going on every30 to 60 days it's a great way to keep
building that email list and gettingpeople to raise their hand all right
so that that is it right there there'syour three pillars all right so if I was
to start all over again today this iswhat I'm starting with home base
starting to build an email list and I'mpicking a channel that I'm going to go
out there and get attention and get themto raise their hands so this way I can
continue to build that email list thenthere's a whole bunch of stuff we can do
with that email list as far as marketingto them and delivering content but then
also what we can do to leverage thatemail list on places like Facebook and
creating custom audiences all that stuffone other side note and this is
a big one if you have this platform hereyour own platform your own home base
what you want to do is you want to add aFacebook pixel on day one by adding this
pixel you're able to from day one evenif you're not collecting an email list
you're able to start building a customaudience inside of your market because
anyone that lands here is probablyinterested in what you have to offer or
to talk about and then you can startbuilding that custom audience and when
you are ready to spend money on ads youcan then use that custom audience to
either target those people or targetpeople that look like those people
here's what I want you to do I want thislittle question of the day have you
started this yet and if you have let meknow how it's going or maybe you've
started just one of these or two ofthese let me know what are you going to
be doing in your business right nowafter what I just shared with you put it
in the comments down below I'd love tohear about it alright now the other
thing is subscribe to this channelalright because we're gonna be doing
more stuff like this every singleWednesday I am going to deliver this
type of training on this channel but youmust subscribe to be notified and then
the last thing I'm gonna go ahead andinclude a couple of additional trainings
on this page go ahead and click one thatyou want to watch next and this way here
you can continue to get this type ofeducation to build your brand alright
take care and as always take actionwe'll see
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