internet marketing

in this video I'm gonna show you how tostart an online business in five stepsit's me really simple so let me show youwhat the five steps are right now sostep number one get a domain name steptwo pick a shopping cart and we're gonnain the rest this video we're gonna goover all these in details I'm gonnacompare a bunch of different shoppingcarts show you which one I think is bestfor you as well as other ones that mightbe a good option number three set upyour store so you've got to set up yourstore even if you get the shopping cartyou still have to do some minor setupwork I'll talk about that later in thisvideo number fourSEO and keyword research very importanta lot of people skip this step and theyregret it later on so we'll talk aboutthat later and number five get trafficto your store so after you have anonline store and online business that'snot enough you need to get traffic toyour website and I'll give you tendifferent ways to get traffic to yourwebsite some of the best ways in myopinion out there for an online businessso bonus at the end of this video we'regonna talk about some of the legalthings DBA SSL LLC S corp all thedifferent stuff yeah n do a briefoverview of all of that but let's getstarted right now with number one get adomain name very important a lot ofpeople want to skip this step they wantto save the twelve dollars a year notget a domain name not a smart decisionyou want to get a good domain name sowhat is a good domain name well it needsto be easy to spell for one if it's hardto spell people are gonna forget itthey're not gonna know how to spell itso you might say okay my company is XYZwhateverdot-com but if people aren't sure thespelling of it they're gonna make amistake and they're just gonna give upso on top of that it needs to be easy toremember like any business name itshould also be easy to remember that'snot enough though it needs to include akeyword now if you're new to onlinebusiness online marketing you might notknow what that means let me quicklyexplain it so let's say you have a storeand you're selling peanut butter youabsolutely love peanut butter so youdecide to sell it onlineso a really good domain name would bepeanut butter calm now it's probablytaken or probably really expensive andunless you're a big company you probablycan't afford peanut butter calm so agood example might be peanut butterlovers calm so Google knows that thiswebsite ispeanut-butter people know that thiswebsite is about peanut butter and evenmore so they know it's for peanut butterlovers and if they love peanut butterwell they're gonna want to buy peanutbutter online obviously so that's agreat domain name because it helpsGoogle know what your website's about italso helps people know what your websiteis aboutdon't make your domain name don't makeyour URL super long if it's too longpeople aren't can be able to spell itit's gonna they're gonna forget it it'salso really bad for ranking high up onGoogle search results because Googleknows if you have a really long domainname you're probably not that serious sonumber two picking a shopping cart sothis is also very important a lot ofpeople get hung up on this but it's notthat complicated it's very easy I have alot of videos comparing differentshopping carts and explaining which oneis best but let me give you the shortversion right here so there are hostedand self hosted shopping carts so whatdoes that mean a hosted shopping cart iswhere that company that you pay does allthe technical work for you they havecomputers that are doing all the hostingnow self-hosted means that either youhave to host it yourself on your owncomputer or you have to pay a differentcompany on top of that to host yourwebsite just trust me on thisget a hosted shopping cart it takes awayso much of the headache unless you're anextremely technical person and you likewaking up at 3 a.m. to diagnose why yourserver is having an issue want to get ahosted shopping car you don't don't wantto take care of that work yourself sowhat are some examples of self hostedshopping carts Shopify and big commerceare two of them now these two are bothreally good but trust me on this Shopifyis much much better why is it better ithas better templates it's got betterdesign overall it's easier and it's moreuser friendlyyou can also bigcommerce as sellinglimits if you sell too much they'llactually charge you more money whichthat is no fun so don't go with bigcommerce definitely go with Shopifyif you're between these two now for 99%of the people watching this videoShopify is gonna be the answer but I dowant make you aware of one other optionif you are on that 1% WooCommerce couldbe good if you are more of a technicalperson if you know how to this is aself-hosted shopping cart and if youknow how to run shopping carts you'repretty technical you may want tolook on the into this you save a littlebit of money it's not even that muchmoney cuz you still have to pay forhosting or pay for a computer to host ityourself which is a nightmare don't dothat so I would HIGHLY once againrecommend going with Shopify there aresome use cases where WooCommerce doesmake sense I do have videos comparingthose two but as a bonus no matter whichone of these shopping carts you pick ifyou use my link which you can get uphere or down below in the show notes usemy link to sign up with Shopify andBigCommerce you get a free 14-day trialand I will give you a free 30-minuteconsultation with WooCommerce you'llneed to buy hosting from Bluehostor some other site like that if you useBluehost and you use my link up here ordown the shownotesI'll give you a free 30-minuteone-on-one consulting session as well soany three of these use my links up hereor down in the show notes I will giveyou a free one-on-one consulting sessionno strings attached to help you get setup as a thank you because I get a smallkickback when people use my link so as athank you I'd like to help you out andgive you 30 minutes of my time so let'sget back to the rest of the video hereso Shopify as I said is literally thewinner trust me on this or watch myother longer review videos where we goin-depth number 3 SEO and keywordresearch so to be honest I think thisshould probably be done earlier in onthe process but it's a little bit it'slike any kind of research before youstart any business you're gonna want todo some research and then SEO is veryimportant when you're actually settingup the site itself so before you set upyour sites you at this point hopefullyalready have your shopping cart butbefore you set up the site you want tostart thinking about SEO and thinkingabout keyword research so what iskeyword research well let's start offwith what is SEO first SEO is searchengine optimizationsounds fancy all it really means istrying to rank higher up in Google youwant your product to rank number one inGoogle now depending on what you'retrying to rank number one in Google forthat may or may not be possible ifyou're trying to rank for somethingreally broad if you're trying to rankfor something like shorts in Google asnumber one you really have no chance butwhat you could do is try to rank forhighways blue dance shorts so if you'retrying to raise rank forI always blew Dan short you have a mucheasier time because there's lesscompetition there's less heavy hittersin there so that's what search engineoptimization in a nutshell is now thereis two types of SEO there is on-page andoff-page SEO now on page SEO iseverything you do to your website tomake it so that Google can more easilyread it and is more likely to rank ithigh up in the search results so this isthings like we'll talk about in just asecond but off page SEO on the flip sideart is basically trying to get links toyour website so let's go and let's talkabout on-page SEO really quick andeverything you need to do early on andin a different video I'll talk aboutsome off page SEO but once again it'sbasically just trying to get people tolink to your website Google is a bit ofa popularity contest and the more linksyou have coming in the more votes yourwebsite has and the higher ups gonna beso on-page SEO which is the first thingand as a side note I have all of theseavailable in a checklist for free getthe e-commerce success pack I have achecklist with all this information anda lot more information on how to set upyour online stores so first off thefirst thing is using keywords that'spart of on-page SEO so if your keywordis peanut butter you want to make surethat it's in your product title you wantto make sure it's in your productdescription you want to make sure it'severywhereyou then want to take those keywords andput them in your header tags those arethe big text you usually see indifferent sections of content withinwebsites and this lets Google know thatthis page is really about this one topica lot of times the title of a page willbe an h1 tagso the next thing we're going to talkabout is meta title and meta descriptionso meta title meta description is verysimply what you see when you search forsomething in Google so this is anexample of a meta title and this is themeta description and you can enter thisinformation if you're using Shopify forinstance it's very easy to do you cansay hey this is what I want the metatitle to be and this is what I want themeta description to be and there's twocomponents here not only should itcontain keywords that you're trying torank for but it should be something thatencourages people to click on it becauseGoogle also sees if people areconstantly clicking on your searchresult it knows that it's very relevantto what people are searching and it'shigher it'll-it'll rank it higher andhigher up so think about this is a freeadverttreat it with the same care as if youwere spending hundreds of dollars withit you want to make sure that it looksis friendly to people as it possibly canso they will click on it the next thingwe're going to talk about is image SEOso your website's probably gonna have alot of images specifically of productsyou want to make sure that the alt textand the final name both of these containthe keywords you're trying to rank forso if you were to show a jar of peanutbutter for instance you'd want it to becalled peanut butter jpg and you'd wantto set the alt image to jar of peanutbutter very easy to do but a lot ofpeople overlook this and I've actuallyhad a lot of images ranked number 1 inGoogle because I follow these goodpractices and then on top of that whatthat does is lets know Google know themthat page is about whatever keyword I'mtrying to do and it's more likely torank it in the organic search resultslast thing we'll talk about is thewebsite structure so the way youstructure your website is very importantfor instance let's say you had thewebsite peanut butter lovers calm thenyou might want your product to be peanutbutter lovers calm slash jar F peanutbutter very simple for Google to realizewhat this is about Google knows thatit's about this page is a jar of peanutbutter so when someone searches for jarof peanut butter it's much more likelyto put this page high up in the searchresults next up number 4 set up yourstore and I know I'm talking about a lothere I know there's a lot of informationonce again you can get all of it in thechecklist totally for free so setting upyour store is very important but thetruth is it's really easy all you reallyhave to do is add a product especiallyif you're using Shopify even withWooCommerce all you have to do is add aproduct and it's pretty much ready to gopeople can buy from you now you're gonnahave a pretty ugly store if all you dois add a product so some other things tothink about is your obviously yourproduct page but then your homepage thishome page is probably going to be thenumber one page people go to so you wantto do a lot of things here one of thethings is you want to make it friendlyand welcoming but also make it easy forpeople to go to the home page to aproduct page because the less clicks ittakes for someone to buy the more likelythey are to purchase if you make it verycomplicated for people and you make themclick all around theand you make it takes them ten stepsjust to get to checkoutthey're gonna get bored they're gonnalose track on how to do it you want toyou want to make people think as littleas possible this is why candy is at thecheckout aisle nobody goes to the storevery few people go to the store to buycandy but when it's there it's so easywhy not you want to make your websitefollow that same mentality you wantpeople to come and be like wow that wasso easy I didn't have to even thinkthat's why amazon has one-clickpurchases because it knows when theymake it easy for people to buy they'regonna buy more things so product pagehomepage the next thing is yournavigation this needs to follow the sameprinciple you need to make it as easy aspossible for people to get to checkoutso that means as few clicks as possibleif they have to click on a category pagethen they have to select something elsethen they have to select something elseand then something else they're gonnaget lost they're gonna forget how to doit drop-down menus work very well forthis there's a lot of other differentways but count count how many clicksdoes it take for you to get to checkoutit sounds like an old Tootsie RollTootsie Pop commercial but seriously howmany checks how much typing how muchinteraction does it need and see if youcan lower that next thing is about Uspage and all those other pages you wantto make your about Us page be reallyfriendly if they're buying from youthey're not buying from this giantcompany they're buying from anindividual and you want them to knowthat people especially right now aremuch more willing to buy from otherhumans for whatever reason and I thinkit's really beautiful people aren't asinterested in buying from giantcorporations because they know they wantto support someone else they want tosupport someone's dream they want tosupport those small businesses so on theabout Us page this is your chance toshine don't try to hide don't try to actlike you're this giant company whenyou're not tell people hey I'm Travis Istarted this company and this is whathappened this is why it's such a greatcompany this is all this my all my heartis in this company let them know on yourabout Us page and you want to do that onall your pages so the next thing we'lltalk about this will be the last majorbullet point we talked about so ifyou're losing me here don't worry thevideo is almost overnumber five drive traffic number one aswe talked about one of the best ways inthe freeway and one of thethree ways to drive traffic is SEOsearch engine optimization ranking highup on Google I have a ton of videos onall these topics on my youtube channelso make sure you subscribe you can go tomy youtube channel and search aroundyou'll find videos on all these topicsbut SEO is the number one way in myopinion to drive traffic because it'sfree and you everyone should do itnumber two content marketing it goesalong with SEO if you have articles ifyou have different images or whatever onyour website that people want thatpeople are interested in then Googlewill rank that article higher up somaybe you have an article the five bestpeanut butters for all peanut butterlovers then when someone types in toGoogle best peanut butter in the worldyour article comes up and then asthey're scrolling around your websitethey realize wow not only does this agreat article about the best peanutbutters in the world this guy sells thebest peanut butters in the world Ishould buy from him so that's a greatway to get free traffic as well anotherthing is just general PR reaching out tonewspapers reaching out to blogsreaching out to different mediamagazines all that kind of stuff andtelling them hey I've got this greatwebsite this is what makes me specialand I have a video on this as well onhow to pitch newspapers and magazinesthis isn't always easy but it could leadto some big results so next up socialmedia once again another free option foryou we're gonna get into some of thepaid options later which I think areactually much more powerful than a lotof the free options but if you're juststarting out you may want to start withthe free often so social media veryimportant and these are things likeInstagram I think right now Instagramand Pinterest are the two strongestsocial media platforms other than maybeYouTube as well as you know you'rewatching this video YouTube's greatbecause you can create a really goodconnection Instagram is good because youcan amass a huge following very easilyjust taking good product shots and thenPinterest is good because it has linksthey can click to your website so ifyou're gonna do Pinterest just a quicktip you want to do something that'snative to the Pinterest platform so ifyou had the website peanut butter loverscom you'd want to have differentarticles about different peanut buttersor different Pinterest pins aboutdifferent peanut butters and recipes forpeanut butter and things like that andthen you could drive traffic toa Content piece on your website and thenlet them know that they can buy thesupplies from you or whatever you sellon your website so once again I have alot of videos on this stuff so I'm notgoing to talk too much about thatnumber five AdWords and this starts toget really powerful like that withAdWords you can start getting trafficqualified traffic to your website andthe quick version on how AdWords worksis basically you say anytime someonesearches for peanut butter I want toshow an ad to them and I'm willing topay a dollar a click now I wouldn't dothat specifically because peanut butteris such a broad term so many people aredoing it a better option might be buynatural organic peanut butter becauseyou know that you have the best naturalorganic peanut butter so when someonesees an ad for that they're more likelyto buy from you so once again I have avideo on this this is a very detailedtopic it's much more technical than alot of the other things but it's veryrewarding if you do it correctly a lotof my sales come from AdWords next up isGoogle Shopping slash platic listing adsthis is my favorite one for really easyresults I highly recommend everybody dothis that's selling something you canset it and forget it in a lot of waysyou do want to add negative keywords andI do have videos talking about what thatis basically you want to tell Googlewhen not to show your ad but naturallywhat it does is it'll look at yourwebsite and it'll automatically pickwhat when to show your ad so you'regonna have to tell Google when not toshow your ad so technical topic anothervideo will go into depth about thatnumber seven paid social media so thisis Facebook ads this is InstagramInstagram ads Pinterest ads I think eventwitter has ads but I don't recommendthat as much Facebook ads is verypopular right now I even have a coursefor a beginner's guide to Facebook adsso if that's something you're interestedin check out my youtube channel I've gota ton of videos on Facebook ads or youcan check out the course I'll put thelink down below in the show notesnumber eight retargeting and display adsprobably not well the retargeting partis very powerful but display ads aren'tand you can retarget using adwords usingdisplay google adwords or you canretarget using facebook ads and this issome of the best money you can spendbecause it's people that have alreadybeen to your website and then you reachget them you show them banner adseverywhere they go and this is why whenyou go to a website and you go to yourFacebook or you go surfing around theinternet it seems like they know whatyou've been doing it seems like theseads are following you they are the it'speople like me and people like soon tobe you that are paying for these becausethey know once someone's been to yourwebsite once it's worth a lot of moneyto get them there again and they're morelikely to click on an ad so retargetingvery powerful 9 paying for placements alot of blogs especially will allow youto pay a little bit of money to get anadvertisement they're probably not myfavorite way of making money but I doknow some people that just are making akilling using this and last but notleast number 10 influencer marketing andthis is really hot right now I know alot of people's first especially oneperson that built an entire seven-figurebusiness just around influencermarketing this is the digital age peopleare looking up to celebrities people arelooking up to Instagram models andinfluencers and all that kind of stuffand if you can give them a product maybeeven pay them to post about your productyou're going to get sales now there'sgood ways to do it and there's bad waysto do that once again this is foranother video as I said I have videosabout all this stuff so make sure yousubscribe to my youtube channel now as Ipromised I quickly want to go over someof the legal stuff and now this is justin the United States and this is justfrom my experience I'm not a lawyer Idon't play one on the youtubes so don'tget mad at me if I say something wrongbut this is what I've been told to do inmy experience number one I recommend ifyou're just starting out just getting aDBA you can get it for 99 bucks on LegalZoom you can do it even cheaper if youdo more of the work yourself but for mymoney $99 on Legal Zoom is the way to doit now if you sell a product that peopleare going to eat or it's a high-riskitem something that you're likely to getsued you might want to look at an LLC ora LLC that's taxed as an S corp which iswhat I personally chose and there's sometax benefits there I can do anothervideo about that but for 99 percent ofthe people out there a DBA is probablyenough the benefit of an LLC is it's aseparate entity so if someone were toget sick from your product or getinjured from your product they can't sueyou they can only sue the entityif need be the entity can go out ofbusiness there's also some other taxbenefits to it but for most peoplegetting start with the DBA is more thanenough next you want to get an EINnumber and this is basically just fortax purposes I'm actually not a hugeexpert on that I just know it'ssomething you need to do and it's freeto get so in the checklist I haveactually they can get up here I havelinks to all this stuff specifically thewebsite where you can get your EIN forfree the next thing is a business bankaccount I personally have been usingu.s. bank I don't necessarily highlyrecommend them but they were the bestoption when I did my research I couldalways do more research maybe there's abetter option out there and if you knowof one leaving in the comments but USbank did not charge anything for theirbusiness bank account which I reallyliked so that's really important and assoon as possible you want to startseparating your transact what you'remaking as far as money and what thecompany is making as far as money whatyou're spending as far as money and whatthe company is spending is part of USmoney and the next tip I have for you isgetting a business credit card this isgonna if you get a business bank accountand a business credit card it's gonnasave you so much hassle when it comestime for taxes and accounting and tryingto figure out well what's a businesstransaction and what's not and not onlythat when you get a business credit cardthere's a – a lot of beautiful creditcards out there that'll literally payyou to get their credit card I have alink up here for my current businesscard that I'm using the current one thatI'm using when I when I got it if Ispent four thousand dollars which I waseasily able to do within the first threemonths I believe I made I got fiftythousand points which was equivalent ofsix hundred twenty-five dollars soliterally just for running my business Imade six hundred twenty-five dollars nowyou can make a whole career basicallyout of they call it point hacking ortravel hacking and I've turned a bunchof credit cards so I'll get a new creditcard every few months and I obviously Ipay them all off don't ever go into debtover something like thisbut I'll spend four to five thousanddollars on a credit card I'll get allthe points and then I'll get a newcredit card and I travel for free I goto all kinds of fun places and it's allbecause of three miles and three pointsI get from credit cards so I have a linkup here and down below with my currentpersonal and business credit cards thatI'm usingrecommend getting in on that so that isit for all of the things that you needto know on how to start an onlinebusiness I highly recommend gettingstarted today if you have an idea go buya domain name if you have a domain namego get Shopify or some other website ifyou have the website set it up startselling things if it's already set upstart getting more traffic to itwhatever the next step is for you getstarted today and if you enjoyed thisvideo make sure you hit that subscribebutton down below it's really importantto me it lets me know that you enjoythis video plus you're gonna get a lotmore videos just like this one on top ofthat if you want to get the online storesuccess pack which has 50 or moremarketing ideas for you a checklist forstarting your business and a bunch ofother really cool things a pack on howto hire a virtual assistant literallythe best thing I've ever done for mybusiness for my life was highly hiring avirtual assistant which you can get inthe Philippines for $350 a month that's$2 an hour basically for work andthey're very appreciative about it soyou can get the online store successpack up here if you have any questionsabout any of this stuff please leave itdown below and I want to thank you againfor watching this video I and I wish yougood luck on your journey of startingyour online business

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hey what's going on everyone its Louishere from Weber Oh calm delay you and inthis video I'm just going to be givingyou a quick rundown on the bestecommerce providers for Australianslet's get started so quickly before Iget stuck into this video honestly youknow that I'll put links and discountsdown below in the video description andalso if you're watching this on theactual website then you can see somelinks and discounts further down belowin the article itself let's get startedso kicking off in my number one positiondefinitely had to be Shopify accom whichI guess comes as no surprise if you'relooking to get started with ane-commerce website so I decided tochoose Shopify as they actually are oneof the easiest and simplest platforms touse to get started with an online storeand especially for Australians as welland there's also many other users thatcan back up these claims as Shopify hasfacilitated and over 100 billion dollarsof sales through their merchants thathave been using the platform since 2004and as for the user base there'smillions of online stores that currentlyuse Shopify so it's a tried and testedmethod for those that are looking to getstarted with creating an e-commercestore so as far as creating ane-commerce store on Shopifyit really is as easy as it gets you canessentially have an online store up andrunning in pretty much two hours to oneday depending on their complexity andthe amount of products that you do haveso as for the type of online stores youactually can make and there's prettymuch no limitation as to the scores thatyou can pretty much create while Shopifydoes provide many many free templatesthat you can use there's also hundredsof other premium templates that you candownload and there's also endlesscustomization methods and options thatyou can kind of play around with to makethis store your own as well so whetheryou're selling digital products physicalproducts or maybe even an online courseShopify is able to facilitatepretty much any of those uses that youwant to use it for so as for the paymentoptions of Shopify pretty much if youcan think of it they can facilitate itso this includes of course PayPal Applepay pretty much all the major creditcards and even Bitcoin and the otherkind of cryptocurrency like a theory andripple so pretty much you can take anyonline payments no matter which way yourcustomers want to pay and recentlythey've also integrated after pay forlay-by options if you have largerticketed prices or you just want to givethat functionality to customers if theydo want to do the labor like option aswell as for the pricing of using Shopifythey have multiple pricing structuresdepending on the type of store that youwant to createso the Shopify Lite plan for example isnine dollars American per month and thisallows you to integrate a shop with yoursocial media platforms such as InstagramFacebook or YouTube so this is more of asupplementary store maybe if you'reselling merchandise or a digital productand you're pretty much just drivingtraffic from those social media networksand a step up from that there's otherShopify plans for more premium andlarger based stores and they start from$29 American per month so pretty muchwhen it comes to creating an onlinestore in Australia Shaun fight is thego-to destination it's super simple touse affordable and it's been tried andtested by thousands and even millions ofother customers that are actually makingmoney off this platform as well so ifyou're looking to get started withShopify I've got links down below in thedescription and also within the articleand they also do have a 14-day freetrial so you can pretty much sign upwith no conditions of having to use theplatform long term and just see whetheror not it's the right platform for yournew online website moving on to my nextpick is Wix calm so if you're everwatching YouTube I'm sure you've seentheir ads come to the front of almostpretty much every video you watch butfortunately they are able to back thisup it's actually a really useful andfunctional platform and especially forAustralians as well so as for thepricing of their e-commerce plan whichis actually different from thewebsite plan it does start from 38American dollars per month so it's moreon their pricey aside other thingsbefore what you do get it really kind ofis worth it so one of the majoradvantages to using Wix is that youactually have to pay no transaction feesor any sales through the service so thisis a massive advantage especially ifyou're going to be doing large amountsof sales maybe thousands of dollars perday or even week and those smallpercentage points can actually add upover the long term if you're going to bebuying the store on a yearly basis so ifyou're looking to save a bit of moneybut invest a bit more upfront then youare actually going to save you knowquite a lot of money over the long termand also if the woops ecommerce platformyou do get access to hundreds of theirfree templates that are included withtheir plans and these templates arereally beautiful you can pretty muchcreate any online store whether that'sfor merchandise candles pet suppliespretty much any type of product that youcan imagine or even digital productthere is a theme that accommodates thatneed and also like Shopify other websitebuilders you can design and customize itto your own liking so if for some reasonyou create a really niche specificecommerce store you can always changethe theme and the template to yourliking and your design needs as well soif you're looking for a no Commissionstructured ecommerce platform then Wixis a really really good place to startso last but not least on my list isanother ecommerce platform by the nameof Weebly so Weebly is better known fortheir drag-and-drop website builders butthey also do have a really goodecommerce platform for their users aswell and from my own experience it'sactually gotten better in the pastcouple of years as Weebly was actuallypurchased by Square which is the onlineand physical payment merchants sothey're pretty much integrated squarewith Weebly seamlessly so if you run aphysical store and you're looking tocreate a presence online for your brandthen using Weebly is actually a reallyoption as it integrates seamlessly withsquare if you're using that for youractual physical business and also forthe e-commerce platform you do getaccess to all of their templates you getunlimited bandwidth free domains andfree SSL Certificates as well andthere's also an unlimited amount ofproducts that you can list so as for thepricing of their plan it's actuallyrelatively affordable and starts from$14 American per month which is thecheapest one on this list but yeah theirtemplates are maybe a bit clunky asopposed to Shopify and also works butyou know for the price you do pay it ispretty value packed so hopefully thisvideo has helped you to better get ahandle on the kind of e-commerceplatforms that are available toAustralians and pretty much any of theseis a good signing point if you'relooking to create an online store foryour products so hopefully this videohas helped you and as always thanks forwatching I'll see you all in the nextone

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what's up J our business welcome back tothe channel I know it's been a whilesince we posted but we have good reasonwe have been doing so many things withthe cars and we've been doing so manyawesome things with our channels yeschannels plural we have three what theheck am i doing three channels nowjunior garage which you guys areprobably familiar with junior businesswhich you're watching on now and then wejust launched junior aviation anaviation specific channel for all of uswho love planes and flying in all thatgood stuff if you guys didn't alreadyChristian and I have a huge passion foraviation and flying and that's why wedecided to make this third channel and alot of you guys kind of pushed us andsaid hey you know do it we'd love to seeit we'd subscribe so we're like alrightlet's do it so it is currently live Ithink we have three or four videos upthere now so be sure to go check it outand if you go over and subscribe nowyou'll be just in time for the giveawaywe're doing so anyone who subscribesyou'll automatically be entered intothis massive awesome giveaway we'redoing so number one prize you and aplus-one guests family member friendwhatever will fly you out to us and wewill all together fly on a private jetyes you guys heard that correctly youcan fly on a private jet all you got todo is subscribe drop a comment on somevideos whatever follow us on Instagramthat would be awesome and we'll bepicking that for the number one prizeand then we'll be giving away a GoProI've had Jared Raj merch some postersthings like that it'll be really reallyfun so it'll be linked down below besure to go check it outin other news in the car world I'm justgive me a little quick update before weget into this awesome video talkingabout e-commerce and q4 how to maximizeyour 2018 but anyway here we go if youguys didn't know already we bought aMcLarenthere she is she's home so we got theLamborghini the McLaren the Ferrari theother Ferrari the Bentley oh and webought a Bentley I don't know there's alot to update you guys on just go watchthe JR garage channel you'll seeeverything but we bought this McLarendon't worry I know it looks reallydisassembled right now that's because weare mounting the new carbon-fiber MSOfront bumper which is gonna make thiscar look so goodso Kristin's gonna be here a littlelater today we're gonna mount that verywe got new wheels coming forth all sortsof good stuff so that'll be some awesomecontent on the Jairaj channel okaynothing be talking that's that's most ofthe updates let's go ahead and hop inthe Ferrari get a startup to warm startnot a cold start thank goodness becausemy neighbors right there they would notbe happy with how loud this car isactually have to head over to the storeto get some supplies and water for thewarehouse figured perfect opportunity tostick up a GoPro and talk about businessand entrepreneurship so let's get to it[Applause][Music]made it into the Ferrari so I waslooking at the calendar look at my phoneI'm like oh my goodness October is likealmost upon us and I thought perfectwe're about to start q4 quarter for nowfor us and for many many other businessowners ecommerce people q4 is extremelyimportant in any business regardless buton ecommerce especially with holidayshopping Christmas time period all ofthat goodness it is crucial to executeit correctly to make a lot of moneysimple as thatso with our business and particularlycater to a lot of holiday onlineshoppers like eBay is huge in Decemberthat's our best month always so one ofour stores has a lot of old collectiblesafraid for like stocking stuffers thingslike that so obviously a ton ofindustries do super well on eBay inDecember not just ours and in this videoI'm gonna want to highlight a few thingsto get you guys going in the rightdirection and I found a tunnel tunneloverpassalright guys we're back at the warehousewe got all the stuff from the storeinstead of me trying to yell over theFerrari and you're not really being ableto hear me since it's so loud I figuredall right let me just park the Ferrariset up the camera here and talk so youguys can clearly hear me so anyway likeI was saying this video I really want tofocus just on e-bay primarily becausethat's our main source of e-commercesales but you can basically apply a lotof this to Shopify Amazon a lot of thesethings will still hold true over therebut regardless if you guys are goinginto q4 and you're not already one-commerce whether you're just a normaldude who wants to get intoentrepreneurship and have a side incomegreat if you're a pre-existing businessthat isn't already on e-commerce whatare you doing you should definitely beon e-commerce and if you're like me andalready have a store and want to growhere are some trips tips and tricks onhow to do that so I've made plenty ofeBay videos in the past go check themout there's all over the channel thelast two ones were very very in-depthand detailed talking about eBay SEOtalking about five things I think it wasfive or ten things you need to knowbefore getting on eBay or how to starton eBay all that good stuff so you canfind a bunch of good information therebut for this video I want to mention onething that I haven't touched on beforereally gotten in depth on and that iseBay sponsored promoted listings now Ihaven't touched on this before because Iwas still kind of honing it in playingwith it because it's a fairly newlyintroduced program by eBay now a littlebit of background and what they are andwhy they're important and why I'mtelling you about them so before on eBayit was all about SEO get you'relistening to the top of search resultsand that's how you that's how you'regonna drive the most customers to yourlistening get the most sales and beinfront of the most people obviouslythat that's how eBay was and it wastricky to get to the top hone in the SEOthat's why I've made previous videostalk about that while SEO is still veryvery important there is a way to let'ssay speed up bypass a catalyst promotedlistings are a catalyst to getting yourlistings to the top organically now whatdo I mean by that now promoted listingswhat they are you are not paying eBaydirectly hundreds of dollars to get yourlistings to the topor you can sell anything no promotedlistings work by giving a portion ofyour sales to eBay they take a portionof your sales to put your listing higherat the top so you don't pay themanything until your listing sells that'swhat's nice only when somebody buys fromthat listing from the promoted listingput to the top by eBay then they willcharge you so it's pretty fair if youthink about it alright guys so I'm gonnago ahead and hop on my laptop real quickhere and show you guys what thesesponsored listings look like oneimportant note is they blend in prettywell with the other listings so I'mgonna go ahead and search up adidasultra boost for example and we're gonnago ahead and sort by best match andlet's see if we can find sponsoredlistings boom there we go the firstlisting is a sponsored listing as youguys can see in grey small text righthere it's a sponsored that lets you knowit is a promoted listing so for instancethis is not a promoted listening this isnot nope this one is so two out of thetop six are so if we go ahead and clickon this now it looks like a completelynormal listing you can't even tell it'sa sponsor's listing once we're on hereif we go ahead and purchase this itemhowever much percent that this dude setup this listing with that he will bepaying to eBay so if we purchase fromhere he's paying a fee to eBay to gethis listing toward the top with promotedlistings so if we scroll further down wecan see most of these are just genericokay there's one there's another one forexample these two there you go that'show you tell guys it's literally justthat simple just the gray little wordssaying sponsored and that is what letsyou know promoted listings so this guyhe is paying quite a bit to be numberone that's for sure and then I'm alsogoing to show you guys what it lookslike on an item to add the promotedlisting so I'm at the bottom of one ofmy items I just revised it and I can goahead and click boost my itemsvisibility and here I can select therate I can say I want you know twopercent or I want twenty percent it justdepends how crazy you want to goobviously with the trending rate beingeight point one percent if you want togo above that you don't need to go muchabove that to be at the top of the spendgroup but right around 8 percent couldbe the sweet spot again you justto play with it and see what works foryou but that's all you do to change itand then you click update listing orsubmit listing with the promotion andyou are good to go with your sponsorlistening now where is it a good thingand where is it a bad thing believe itor not these remote listings can be veryvery helpful or they can run you out ofa lot of money so you have to be carefulwhat you're doing with them and now I'lltell you which ones to use them on sopromoted listings are fantastic for anew item that you're just putting outthere that you know is going to do wellbut it needs a little these little pushto get it going that's what I usepromote of listings for the most but Iknow it's a good item and maybeorganically it would take weeks if notmonths to get toward the top of searchresults you can start using promotedlistings it'll get toward the top quickbecause you're paying for it of courseand then once you start to get somesales on that item get some reviews getsome positive feedbacks from it get someorganic searches it'll really start tosnowball really quickly like you'll getto their weight quicker than waitingmonths to do it organically and you knowyou are paying something you are payingpercentage of your sales but in the endof the day it's worth it depending onwhat percentage you give eBay and thatpercentage can reign range from 1percent to 100 percent I don't know whyyou would do anywhere toward the top endof that percentage but eBay actuallygives you a trending percentage so basedon your item they'll tell you ok yourcompetitors are you know approximatelygiving this percentage toward theirpromoted listings and you can do abovethat if you're really trying to get tothe top or you can do less than that ifyou just want something up and reallyget some action but not spend too muchor you can just do the trending ratewhatever you decide but that's normallydepending on your category and industryI've seen it where it's 5% to 10%sometimes lower sometimes higher justdepends what you're doing some listingsare good to promote in some other othersaren't the best ones that promote arereplenishable restock able my cash cowlistings as I've talked about before andmy buddy prints actually principal tellyou guys know him he's eBay wizard he iskilling it on eBay we've made videos inthe past before again be sure to checkthem out but he made a video talk aboutfromlistings and you're gonna want to checkthat out if you want to in-depth datarich look at it it'll be linked downbelow or I'll put it up on the screenprints great friend he outlined it andvery very good information over thereand he was on the same same wavelengthof use them on replenishable listings ifI had you know one-off adidas ultraboost maybe your flipper and you foundhim at a Goodwill store at a yard saleor something you bought them from afriend I would not use a promotedlisting for like a one-off shoe that'sit's a bad idea because if a customer islooking for this ultra boost looking forthis price range in this size they'relooking for something very specificanyway they'll eventually find yourlisting if they look hard enough whichthey probably won't they're looking forsomething very specific so if they'regonna find you anyway what's the pointof paying to be at the top and competingwith other people who shouldn't even beyour competition if your customer isvery specific so I would not do it inthat regard prime listings in my opinionwants to get art the restock poultrypunishable items that you know will dogood long term that you can havehundreds if not thousands of quantity upand you can just crank through that'sthe best-case scenario for promoterlistening so now why do why do I mentionall this promoted listing stuff that'sbecause last couple videos I've gottensome comments saying you know uh tobuild up your SEO it takes so long and Idon't know if it's worth it for me eBayseems kind of hard well yes in the pastit was quite quite a long time like Imentioned to get your listings to thetop and to really get cranking on eBaybut with this new promoted listings likeI said it's just a catalyst it can cutyour time by quite a bit meaning you canget started on eBay now like I said youstill need feedback points and somecredibility on eBay because regardlessif people find you through a promotedlisting or normal listing they're gonnalook at your feedback score they'regonna look at your other items let makesure you know what you're doing beforethey buy from you so you still need thatin place so regardless it takes sometime to get going on eBay in that regardbut that is why I highly suggest inevery single video to right now if youhaven't already go open an eBay accountstart buying someitems on there just to get familiar withthe buying side of things and then onceyou're ready start selling some itemsand what if whether you're buyingsomething for a dollar or a thousanddollars you get a feedback point so ifthey leave you feedback you're buildingup feedback so when you go to sell itemsif you have I would say having at leasta hundred at least is good you know I'vetens of thousands and that really helpsbut having more than you know ifsomebody's trying to sell items withthree feedback points a eBay is notgonna be as nice with your SEO andpromoting you because you don't know asmuch of what you're doing on eBay mostlikely and be customers are just gonnabe like ah three points am I reallygonna buy from this guy who's done threetransactions or am I gonna buy from thisguy who's done three thousand so that'swhy feedback is all always alsoimportant that's why I tell you guysevery time open an eBay account it'sfree it's easy to do and just startgetting familiarized with the platformand it'll help when you've been buyingon eBay it'll help knowing what you lookfor and then you can be in kind ofcustomers eyes and you'll think okay Ishould do this isn't this one I'mselling to replicate what I want whenI'm buying so that's why that'simportant but I thought I would sharethat with you guys talk about that newkind of program by eBay it has been veryuseful for me but you gotta hone it indon't don't do don't start with somemassive like budget and don't put thebar all the way up to I'm gonna give 40percent to eBay so I'll be at the top ofall promoted listings you don't want todo that just start little by little honeit in and watch it closely let the dayto do the talking if it works it worksif it doesn't it doesn't and the othertime not not to use eBay promotedlistings is when you're already doingreally really good in SEO now what do Imean by that again if you are a resellerof shoes and you're selling thesereplenishable listings for these ultraboost shoes and you type in adidas ultraboost and you're like number one ornumber two already what's the point ofputting up a promoted listing just tolike compete with your own listingbecause it's not like a promoted listingtakes over your existing listing youonce you put out a promoted listing youstill have your original one out thereand then youanother one for promote for yourpromoted listing a lot of people don'trealize that so if you're already sayyour number one slot and then you put upa promoted listing and you become numbertwo slot you will have the first and thesecond slot one as an organic search andthen one as the promoted listing so ifsomebody clicks on your first one andbuys from there great no fees yournumber one that's that's your non fromone listening but somebody goes yourfirst one clicks out and then wanders toyour second one or you're promotedlisting and buys from there your payingthe fee so you kind of get screwed overthere so just be just be conscientiousof that stuff when your SEO is crankedand you're doing good you don't need todo a promote of the listing that's why Isay use that as a catalyst to get yourlisting going and to get the tractionand the ball rolling build up somefeedbacks build up some reviews on thatpage on that listing and like I said letthe snowball do the rest so anyway backto the overall topic of this videoecommerce queue for get into it ifyou're not already same same thingsapply to Shopify or Amazon queue for isgonna be huge it's gonna be huge for memy store relies on it heavily and likeprints my buddy prints he doeselectronics oh my goodness the amount ofholiday sales he does Christmas presentsall that stuff he is gonna have a pop infourth quarter and he's killing it rightnow so and like I said guys always haveyour eyes open for the next good deal inthe next flip out there if you're juststarting out and you want to just startwith baby steps like that's totally fineeBay is a great platform for that youdon't need to go out and start a Shopifystore and pay all the subscriptions andbuild all your own website it's all donethrough eBay it's simple you can justpost a listing that's that's why it'seBay is very beginner friendly butalways keep your eyes open like I wasjust saying so yesterday case in pointperfect yesterday I was getting dinnerwith my dad and we went to the mall andI stopped by a shoe store that I stoppedin every once in a while like where Ibought my ultra boost just seeing ifthey happen to have any deals and I goto their adidas section and they havethree nmd colorways different colorwaysall on sale for 50 $49.99 and these Ithink they either retail for 130 or 180so that is a super good deal and anyonewho knowsand nmds would know that any colorwaynmd is brand new is worth way more than50 bucks like you can't get him for 50bucks so anyway I look these shoes up onebay just to see what they were sellingfor and make sure there was no like evenbetter deal out there obviously therewasn't the cheapest buy it now listingcheapest like replenishable listing froma reputable seller was $80 $80 for theseshoes when I got them for 50 soentrepreneur says well if I can buy themfor 50 and sell them online for 80 letme do that and flip them and make somemoney and that's like straight-up justretail arbitrage like you're not evendoing anything but middle Manning theseshoes so guys always have your eyes openI'm considering going back there andjust buying a ton of them and sellingthem on eBay comment down below if Ishould do that that would be really funguys comment down below if you want meto do a complete walkthrough videobuying these shoes from the store makingthe eBay listing sharing you guyssharing with you guys promoted listingsmy strategies for that writing theperfect title description pictures whichI've touched on in previous videos againmaking the perfect listing it is alsoimportant but yeah let me know if youwant to see that that would be cool towalk you guys through step by step andshow you guys exactly how you can do itlike I'm not even in the shoe industrybut I know a good deal when I see oneand I can flip it on eBay to make moneyif I want so there you guys have it casein point there are deals everywhere outthere go to yard sales people always askme like where do you find good dealsguys like I started by hustling at yardsales pawn shops goodwill thrift storeslike there are so many good deals outthere you just have to find them likepeople do not want to go through thehassle sometimes I'm selling somethingonline literally as simple as that buylow sell high that's it so I hope youguys enjoyed this video comment downbelow if you want more eBay content I'llbe really happy to make it I absolutelylove eBay as a platform although thereare some things that you always stuff yoI gotta deal with on eBay but overallit's a great platform comment down belowany questions video suggestions leave abig like down the video if you enjoyedit subscribe to this channel if you'renew subscribe to our other two channelshare garage and JRE Aviation's staytuned for all this car stuff it's goingto be crazy next couple of weeks andthanks for watching we'll see you[Music][Music]

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