Uncategorized

MoShoppa is the best ecommerce store with the best products

#bestecommerceincork2020 #bestecommerceincork #topecommerceincork2020 #topecommerceincork

https://moshoppa.com

https://www.videorankme.com/blog/moshoppacom-the-best-ecommerce-store-in-cork

This video was created on https://www.videorankme.com

Source

Hey! What's up y'all? Affiliate World Europe!
How we doing? Good? No?A little bit of energy? Hey!
Can I get some dance music?No? Not a dancing crowd? Alright.Well, I feel pretty happy to be here. I feel like that!
It's the kind of energy I'm trying trying to bring.I feel like, come on, I feel like this dude right here,
who was, I think maybe shopping for his wife.Maybe found like a nice thing he thought
she was gonna like, grabbed it.Yeah, no? Not going? Alright.
Hey we're gonna do some business stuff.Why don't we get started.My name is Ezra Firestone.
I'm pretty happy to be here if you can't tell.I really like doing events like this,
so thank you so much for coming out.One of the things that I think you should remember
when you're at an event like this,is that what it's about in life is relationships.
That you're gonna get tons of good content,but the best thing that you can
get from this event is a connection to someone else.Every major leap in my business
came from someone I met at an event.So make a friend or two.
Everybody stand up for me.Come on get up.
Put your hands on your hips,and just rub elbows with
the person next to you.Alright you can sit back down now.
That's what it's about that's why you're here.That's why you came to Affiliate World
to meet somebody, and from now on,no more touching, okay.You're in your own personal bubble
and you got to keep your hands to yourself.Another thing to remember is that this is good to better. If you made it into this room, you're in a good spot.Take your hand put it over your head.
Turn it away from you.Pat yourself on the back. Come on now.If you made it into this room
you're in a really good spot.So it's good to remember that
you're already in a good place.My name is Ezra Firestone. I build brands online. I have a hundred people who work for me.So I build teams and our brands are doing pretty well. This is one of our brands here.Boom by Cindy Joseph. It's a cosmetic line
that is geared towards women over 50.In the last 4.5 years, we've generated 86 —
oh damn, look at this. Wait for it. You ready?Bam! What you know? Anybody else had flames?
Have you seen? Let me ask. Have you seen flames?Come on. That's pretty good.
We've done $86.4 million in the last couple of years.So I don't tell you that to brag,
but in this industrythe way that you show you know what
you're talking about, is you show offlike how much money you made.
So we are making lots of money and I know that'slike what you're interested in, is how
you can grow your business, how you cangenerate more revenue, and I'm going to
share with you some ways to do that, butI'm also going to give you a bigger
picture frame that you can holdfor what you're doing in the world,
because my viewpoint is that the game isresource generation. We want to generate
resource and then use that resourcetowards causes that we find noble.
Taking care of our family. Taking care ofour community. Serving the world. So I'm
gonna show you how we do that andhopefully, you can learn from it.
I get the opportunity torelate with thousands of entrepreneurs
every year, and one of the bigproblems that everybody talks about is
how to scale ads profitably. That'swhat everybody wants to talk about and
if you look at the lineup from this event,there's a ton of content on how to do that.I'm gonna talk to you a little bit about
ads, but I think that there's a biggerpicture afoot if you want to be
successful and grow a brand to 8-figures,and so what I'm going to do is
I'm going to share with you some of theother problems that our community is
facing as people report to me when Italk to them, and I'm gonna give you my
playbook for how I scale brands as I mentioned.I have a hundred people working for me.
I'm just some guy off a couch in Brooklyn,who started in ecommerce 12, 13 years ago.
If I can do this, you can do this.I didn't start with any money.
I started from the bottom now, we here.For real. So I'm gonna share with you
some of the ways that I lookat business holistically, and hopefully,
rather than – there will be tactics andstrategy, but rather than just tactics
and strategy, I want you to leave with anunderstanding of the larger frame of how
you need to view your business in order for it to grow.So some of the other problems that people are facing, money and funding.People who get to a couple million dollars a year,
tend to need money to fund their inventory,money to fund their ads, money for hiring.That's a problem when you scale.
Hiring, sourcing, training. Not doing everything yourself.It's a big problem that people face and
do not know how to overcome.I'll talk to you a little bit about thatDiversification. Most people in this room
have one source of income or one channel of traffic.Diversification across the board is an issue,
and growth plateaus.People get stuck. People get stuck
at $300,000. Hey! What's up?$1 million, $5 million, $10 million, and $20 million those kind of like the plateaus you'll see in business.And then most importantly, and I can recognise this from across the room at these events,everybody is f*cking
– pardon my language, stressed out.Everybody's overworked, underworked out,
not eating properly, not sleeping properly,grinding, hustling, sacrificing,
and that is like the prevalent messagein entrepreneurship right now, that you need to work 15 hours a day. That is terrible advice.It's a marathon. It's not a sprint.If you run yourself into the ground, you
are no good to your friends, family, loved ones.You've got to approach this with a
long-term view. Most people are lookingtwo months out. Most people who have a
longer-term view are looking 12 months out.I'm trying to be doing this for —
we figured out how to use the internetto make money and generate resource,
which is kind of cool and I'm trying todo this for as long as I can. I'm
looking 10, 15, 20 years out, and I wantyou to do the same. So what's the play?
I get to ask this question.Alright dude. Sounds pretty cool.
What do we actually do? Here's what you need.You don't know that you need this, but this is what you need. You need brand assets.You don't need customers only. You don't
need products only. You don't needtraffic sources only. You need brand
assets, email subscribers, pixeled audiences,Facebook Messenger subscribers, text
message subscribers, customers.You need groups of people, who are paying
attention to you those are assets for your brand.The money that you invest in
advertising is generating a lot more than a customer,and by the way, I am talking about this
from the frame of you as a person,are going out and generating
visibility for your own offer,because I think that if the game is resource
generation, the best way to do that is tobuild value for yourself through selling
your own thing, whatever that is.Ebooks, services, physical products like I do, but
brand assets, you need a group of people,who are actively engaged with you over time.
So that when you run a sale or a launch they respond.What generates brand assets?
Content. That's it. That's what you need.Content that you use to engage
buyers, subscribers, prospects, and fans, sothat when you have something to offer
them, they know who you are and they like you.Hey I just lost my confidence monitor.
If you could bring that back for me.The way it works up here, by the way,
for those of you never did this dance,you get the slide that's on the screen,
and then you also get what's coming next.It's really helpful. If you lose that,
it makes it harder. I mean, it's not impossible.It makes it a little harder.So how do you get that content?
What's up dude? You want a fist bump? Yeah.Hey but we don't explode the rock.
Don't do it. Don't explode.You could jellyfish. You can't explode.
So how do you get that content?She's trying to explode, but we don't do that.
We stopped doing that like back in 2012,after like the Tropic Thunder movie.
We stopped. I've been saying this for years.It's truer now than ever.The faceless brands are dying.
The purposeless brands are dying.The purposeless brands are only on Amazon.
You hear this a lot in terms ofyour entrepreneurial journey, but you
don't hear this that much in terms ofyour brand. In terms of your business,
the first step is figuring out the why.What's your mission? What's your story?
What's your purpose?What are you doing in the world
beyond selling something?Mission.Millenials, if you sell to them, they are
now the — if you look at, in America where I live,Millennials are now the biggest part of the population. It's my generation. We have eclipsed the baby boomers.Baby boomers were the biggest,
there's about 84 million of them.They've been slowly dying and so, there's
less of them now right and millennialsthere's more of them. Well millennials
care a lot about why. How things are made,why they're made, where it comes from.
So if you don't have a mission, somethingthat you're doing beyond trying to sell
people stuff, you're not gonna make it to8-figures if that's your goal, which
for me, it's like, I got a lot of peopleto take care of. I grew up on an intentional community. I got 60 hippies who need taking care of.So if I'm gonna make hundreds
of millions of dollars in revenue, which then leads tomoney that I can put in my pocket
and use towards stuff,I need to have all these things in place.
So what's your mission?If you look at Everlane. Everlane is like,
I want to be them when I grow up.Anyone shop at Everlane?You need to shop at Everlane.All the dudes in here, if you want
to know about fashion, check out Everlane.They got the cuffs, you know how everyone's cuffing.
Everlane's got that if you want to cuff your pants.Maybe you don't.
This guy does.So Everlane, what they're doing is they're bringing radical
transparency. They're saying, hey, nobodytells you where this stuff's made,
how much it costs to make it. We're going totell you where we make it, why we make it,
exactly how much each garment costs.At Smart Marketer, my mission is to serve the world unselfishly and profit, and I think that's a description.I think if you are serving
the world unselfishly, you will profit.At Boom, we're the first pro-aged
cosmetic line for women over 50.Everyone is saying anti-age, anti-wrinkle,
botox, tuck it in, tighten it up, dye your hair.Everyone is telling women that
their value is declining as they age,which is a bunch of bullshit.
Men don't receive that conditioning.So we have a pro-aged cosmetic line that is about
celebrating you as you are now.Our mission is to offer a different
viewpoint to people who are experiencing agingand being told that that is wrong.What do you stand for? What do you believe?
Here's what we believe at Boom.We believe that you're perfect just the
way that you are. Whatever size you are,whatever shape you are, whatever texture
your skin is, whatever colour,and we believe that makeup is for fun.
You need a mission statement.Something that you believe as a brand, that you can
get your customers to repeat back to you.That's the game.And what's the tagline?
Tagline, and don't worry, we're gonna getinto some really cool marketing stuff,
but you might think this is trivial.You would be mistaken. This is how you
get a content business to work,and I'm gonna explain that as we continue to go. For Boom, it's about women, it's about beauty, it's about time.Smart Marketer,
serve the world unselfishly and profit.Everlane, know your factories, know your costs.
Always ask why.The tagline should explain the mission and the story in one sentence.If you can't do that you do not
have a clear mission or story.You must have this, because this is what people are gonna tell their friendswhen they tell people
about your brand, you guys.You guys want to do a picture?Every major brand has a tagline.
There's a reason,because it works.Okay, now you have the why.
Let's talk about the how.I call it the engage and filter method. We go out to
buyers, subscribers, fans, prospects, peoplewho don't know about us,
people who do know about us.We put video content and article content in front of them that they're going to be interested in,that relates to experiences that they are having.
What you are doing as a brand is communicatingwith groups of people, about
collective experiences that they are having,commenting on those experiences
through content, adding valueto their life, getting them to subscribe
to you, and ultimately selling them something.With Smart Marketer, I talked to people
who have internet businessesabout that experience. I offer content
about how to do that better and then Iultimately say, hey, I have apps, I have courses, I have software, and they buy from me.With Boom it's like, hey this experience you're having of aging is interesting.Menopause, gray hair, skin changing,
let's talk about it. Let's talk about what we think about it.I don't talk about this. I get women who are having this experience to talk about it.Put that in front of people.They consume it. They subscribe to me.
You know a subscription is just watching your video.You can follow up with people who
consume the video.You want to scale a brand, don't try
to just sell people stuff. Engage them first.This is the game. The sales cycle is much longer in
today's world. People are starting on their mobile phones.They're on the toilet.
They're on their lines at the bank.They're watching a little bit here,
a little bit there, and then you follow upwith them and over time, they decide to
buy from you on their laptop or desktop computer.They start on mobile. They move to desktop and laptop. If you want your ads to perform better,run your awareness traffic on mobile and run your retargeting and loyalty on desktop and tablet only.That is the customer buying journey,
you'll cut your cost in half.You can't scale it but if you're on
a budget it works really well.So you engage them with video content. The people who watch 50% of them,of your content or read your articles,
you put through a sales cycle.You engage and you can sell them on Amazon too for an Amazon business owner.Engage and filter. This is the game.It's pretty straightforward but it is the same model
that I have used to grow one, a businessthat is doing $20 million a year and several other businesses that are making $5 to $10 million a year.Content on Facebook, on YouTube, on Instagram.
Video related to the experience that the group of peoplethat we are talking to is having, by the way, if you have a front end customer acquisition funnel.This is how you get repeat business,
you don't just try to sell them more products,you put content in front of your buyers. This is the game. In business today, it's not about the first sale,it's about the second and the third.
That is how you scale.You don't scale on sale number one. You break even on sale number one with how much ads cost.So if you want to scale.
You need the second and the third sale.It comes from content and engagement, and then following up with those people.Some Smart Marketer content, then you
create an audience on Facebook.An engagement audience.
A video engagement audience.You say, hey I want people who've watched at least 50% of my videos.You select your videos and then
you run ads to those people.This model works super duper well.
It's called the engage and filter method.After people are engaged,
you filter them out and offer them products for sale.You would think this would raise your cost per acquisition. It doesn't.It lowers it because the people who you're trying to sell to are actively engaged with you,and they like you, and they like what you have to say.
I have a whole course abouthow to do this in-depth. How to create
that content that's actually gonnarelate with people. You can find it on my blog. There's a free link to it.smartmarketer.comNow, real quick. I spend $5 or $6 million a year on ads for my own brands.This video ad formula for those of you that are like, yeah dude, that sounds coolbut I'm like affiliate marketer.
I'm trying to make money.I don't care about building a brand.
I just want to ball out on Instagram,with a gold watch and a Lambo.
I want to cuff my pants and slick my hair and all that.Right on, I'm not judging, do what feels good.
It's kind of funny, but do whatever you want.This formula is our winning video ad
formula right now for top of funnel.I spent $2.5 million since January on one video ad
and that's the beauty of ads.You need one good one.
Don't need a bunch of them.Yeah, you want to have more over time,
but one good ad can take you very far.I call this the testimonial sandwich.
The love demo love formula.It starts with a face to camera customer testimonial of someone who looks like your customers.Someone who is a buyer, talking about their experience of why they like you and your product,and your brand, and your mission, and your
story, and then you demo the product andthen you go into another customer testimonial.
This ad formula is working across the board.I have a mastermind group
that's for ecommerce business owners,who are generating a million plus a year.
Tons of them are using this formulaand it's working super well. One of
the things that we find selling to women over 50is that there's a bit of reverse ageism happening,
where women who are 60don't want a woman who's 45 telling them
about aging. They're like nah, son get out of here.So what we did, was we now segment
based on age range.So if you're 40 to 50 you're gonna see
a woman who is in that age range,and this is when we realised, especially
in our demographic but I think in general,people like to hear from people
who look and sound like them, andI kind of was like, once I realised this, I went and looked at everybody I know who's an influencer.All my buddies and friends and folks who are influencers, and when I lookedat their audience, I looked at the metrics. Women, men, age range, and it's like almost everyone, except for one,the predominant part of their audience
was the same age and gender that they were.It's kind of interesting. So you can
use that in your ads. Know who you'retargeting and then have your models and
people who are in your ads look like them.Real quick. Let's talk a little bit
about how we structure this ad.We open with social proof, grab your
customer testimonials, use them as your ad copy.You are not going to be able to write
better copy than your customers.Let them speak for you, then ownership benefit.
This is your ad copy. Don't focus ontrying to impress people or engage people,
focus on what is the benefit of owning the product,not the features.
What's the benefit of engaging with you?Start with a customer testimonial,
then go into an ownership benefit statement,then an additional headline edited into the video.
Notice that our videos are square,so they take up more space on mobile.
78% more real estate on mobile.They get consumed way more. We edit in
our own headline.We have a square canvas, as I mentioned, we edit in our own big captions.This works better than using the Facebook captions, and then we have an ownership benefit call to action,if you like these formulas, on the 10th at
Facebook Ads Master Live,I'm gonna go over a bunch of formulas
of ads and copy formulas for iStack.If you're gonna come there.
So that's the 30,000 foot view.There's a lot of nuance here. That's just high-level, but my goal is to have you understand thatyou might not be thinking big enough about the ultimate goal. If the goal is a group of people,and if the goal is generate as much resource as we can, and if the goal is build an 8-figure brand, guess what.That takes time.If you spent six months focusing on a content catalogue, amplifying that,building a group of subscribers
who were engaged with that,that would be the best six months
you ever spent because that groupof people will be the foundation for a
business that could be huge.We are in the attention business. We need to engage audiences, and then filter out the most engaged folksand offer them products and services.
This is how you fortify yourself from channels,you generate brand assets across all channels.Instagram followers, YouTube subscribers,
email subscribers, Facebook Messengersubscribers, text message subscribers.
You get iTune downloaders. Everywhere.Nearly half of our revenue comes
from repeat business. By the way,if you ever want to sell your brand, there's
a little thing called valuation, which iswhat your brand is worth. You know what makes your brand worth significantly more?If at least 30% of your revenue comes from repeat buyers that nearly doubles your multiple.Let's say you got a brand, it does
a $100k grand a year. It makes $30k in profit.Someone would buy that for $30,000 – $60,000 cash.If, of that $30k in profit, half of that came from
repeat business, that is worth $100k, $150k.It changes things because it's more stable.
This is what you want.The game is not cash flow – by the way, you want to talk about the resource generation game.The game isn't cash flow businesses. Cash flow businesses are a means to asset liquidation.Real wealth is generated through the acquisition and liquidation of assetsor the growing of assets and
then liquidating them.The game is build something and then sell it, and then deploy that money into the marketto acquire more assets. Use the skill that
you have to grow those and sell those.That is how you're really going to truly
generate wealth, if that is your goal.Maybe your goal is just to ball out on
Instagram, make a little money, have some fun. Cool.But if we're talking about resource generation,
we need to be talking about the sale of assetsif you're gonna sell assets,
you need repeat business.Content is how we get people to come back.
We send emails right.We don't just amplify our
content on Facebook and YouTube.We email people, those people go to our
blog, and then they go to our store.Every email we send, even though they're mostly
content, makes money.Consistency is key with a content game.
With the content business model, if you're goingto subscribe to the idea, that the goal in
business is to engage a group of people over time,you've got to be consistent.
At least one video or article per week.Video is the best because it easily
transforms into other mediums.You can track consumption and follow up with people.Consistency of cadence, of voice,
of tone, builds relationships.You can transform it into articles.
You can transform it into pull quotes.The best types of content are behind the scenes. Your company's opinion on whatever is happening.Hey, Everlane says, in this industry of clothing everybody is making stuff really badly and it's pollutingthe oceans. We think that's wrong.
Here's what we're doing.Your opinion on what's happening in your industry, that's the kind of content you can do.Manufacturing process transparency.
Hey am I moving too fast for you guys, by the way?Feeling good? I feel like I'm — you ever been to Krispy Kreme? Anyone been to Krispy Kreme? Raise your hand.For real, for real.Okay.You know how like the donuts before they go through that glaze, they just got cooked,and they're brown and then they go through the glaze, and now they're glazed.That's like what some of y'all look like, just glazed over.
Krispy Kreme donut.I know it's a lot of content. We're gonna keep going. I'm gonna take that as yes. You guys are you're doing great.Alright, thank you for that feedback.Educational videos, behind the scenes.
Every time I come to one of these events,I'm like, hey I'm out here on the scene, AWE Barcelona.
I do a video for my audience aboutwhat it is like to be where I am. Industry-specific content, timely or relevant to current events. Tips lists,community feedback. So someone
leaves a comment, you comment on theircomment in video form, or you write an
article about it, or you ask them to tell youwhat they think and you post that to
your blog. Interviews and interviews withother brands, curated content, where
you're commenting on other people's stuff.Anything that is related to the
problems and conversations that yourcommunity is already having. That's what
you need. And again, on my blog, you canfind more in-depth on this. It's all
about shared experiences. That's the game.Is there a group of people who's sharing
an experience that you can talk to?Funny is good, and hot dog! Do listicles work.
Listicles like list articles are thebest things you can do. They work really,
really well if you're not going to do videoand we do tons of them. Go to BoomByCindyJoseph.com look at my blog.You will see a ton. Go to
smartmarketer.com, look at my blog.You'll see a bunch of different recurring
themes of content. Pick a theme and do it over and over.Listicles, shared experience articles, behind the scenes videos, whatever it is, and just do that.Alright, switching gears from,
hey people you need to be doing content.Now we're going to talk about brands that get to over $10 million. Some of the things they have in common.Do you thoroughly understand that the content
game is the road towards consistency, growth,It's like, instead of going out
and spearing a fish,you're watering a mango tree, and that mango tree is growing.Takes you six months to a year, eventually it fruits, but you know what? Once it fruits,I grew up in Hawaii, I have done this.
It feeds you for generations. I mean,fifty years that thing's gonna fruit.
That's the game. The game isn't,hey can I quickly make some cash.
It's like, you can do that, cool.You need to pay your bills, but also with maybe half your energy, let's build something.Alright, in general, brands that break
$10 million have/do the following,they have a truly great product. Quip toothbrushes, M.Gemi shoes. I love these guys.Yo, if you want into fashion, they make these Italian shoes, they're amazing.Allbirds, Purple Mattress, Tuche, every one of these
companies exists in a marketplace,where other people are already selling the
same products. You don't need a new idea,you just need to do something truly well.
A good product.Something that when someone gets it,
they actually like it. A good service.Something that has the experience that feels good, and then you can tell stories about it,and you'll get people to buy it.
They go all-in on expansion.My brand, Boom, these are the only two products people buy on the front end. That's it.They come to me for the cosmetics, but
because I have content, because I have an opinion,because I make truly great products,
more than half my sales –Come from these other products, which are skincare.So you got to go all-in on expansion.
I learned this from the Dr. Axe,as soon as you have one product, get another one and cross-sell it to your past buyers,because product launches work incredibly well. You're not sending nearly as much email as you should be.34% of our revenue comes from email.
You should be sending a lot more emails.Lots of them. Sales emails, content emails, you should be running a sale event every six weeks,even if you only have 50 subscribers, if you run a sale event every six weeks, you will make more sales.Big brands do this well. They also go
all-in on user-generated content.We take our customer testimonials. We layer them over product images. We share that on social.We send everybody who buys from us, an email that says, hey listen, we'll give you $10,to our store, if you shoot us a video, and tell us why you like our products.Here's what it should look like, here's what you should say, here's an example of one, and then weuse those in ads. We use those in our
emails. We use those on our landing pages.Millennial brands understand this.
They use only user-generated content.I guarantee, you are not using enough
social proof user-generated content tomarket your brand. There's nothing better.
You cannot make better stuff yourselfthan this. It's real. It's authentic.
It's from people who actually are buying fromyou and have an opinion about your products.Alright look. You ever seen anyone that happy in your life?Have you ever? Look at that.
Could you ask for anything better than that?No, you couldn't.You know what else big brands understand? They understand the difference between product and story.Story is who and why.
That's what you guys don't understand.Everybody here is confused about this part.
This is what I understand well andit's why I can step into a marketplace
like Shopify apps, where there are sixother apps like the same one I just built,
make an app that is unique thathas unique feature sets, and tell a story
about it, and come into that marketplaceand do very, very well. This is the game.
Who are they? Why would they buy from you?What is their experience? And then the
product is the what and the benefits.You guys kind of understand some of that, but
that's really not what it's about.You got it backwards. It's about who and why first.
They also understand paid amplification.Let's quickly take a look at
what's happening with paid amplification.Right now there's a battle for video
between YouTube and Facebook.YouTube's ad revenue has been going up
year over year, and Facebook wants some of that money.Facebook's having this problem
where the newsfeed is sold out.The ad load is at max capacity. They have more advertisers than they do space in their newsfeed.So in the short period of time they've rolled out mid-roll video ads, ads in Instagram Stories, ads inside ofMessenger, ads inside to Marketplace.
They are looking for the next newsfeed placement.None of these have done it. Instagram stories is the closest to their next newsfeed,where there's good ads
that you can run and make money.They are now incentivising their creators,
just like YouTube did and said,hey if you put videos on Facebook,
we're gonna pay you.When an advertiser runs an ad on your video,
you're gonna make money on that.It's called ad breaks. This is getting to a tip for you.Instagram is the fastest-growing ad platform in terms of revenue, in the last short while.It did $2 billion in 2016.
It's gonna do $22 billion by 2021. It's crazy.90% of Facebook ads revenue comes from mobile and the average watch time is 6-8 seconds.So what does this mean for you? It means
that the cheap inventory is in short-form.The average watch time is 6-8 seconds.
All the ad units they're opening up are short-form,that is because that is where the visibility is. If you can create sub 15-second ads that engage,that's cheap inventory, and that is where
the money is for the next 18 months.Do everything else too, but if you're
not going all in on short-form,you're not gonna get as much scale as you could.That's a really, really important one.
It's working extremely well for us.We are supplementing all of our normal, top-line, long-form advertising with videos, or images, articles etc.with short-form 5-15 second video ads.There's a really cool placement I didn't have enough time to talk about it, calledInstagram Story carousel. You can only do
it if in the Facebook Ads manager,you uncheck everything but Instagram Stories,
and then you select the carousel.You can do three stories in a row. The only way you can run that, where it's three Instagram stories,and that ad unit, now it does force all your
allocation into Instagram Stories, butyou run it at a small budget, it works super well.
You can run a GIF, and then a video,and then a 10-second customer testimonial.You can have three stories back to back to back.
Incredible ad unit right now.Okay, how're you guys doing?
Would you like more content? Alright.Listen, listen. If you're happy do me
a favour and our growl for me.I feel like growling is like an
underrated form of communication.It feels good to do. If you growl at someone,
they tend to growl back, it's like a whole thing.So feel free to, when something good happens for the next speaker, just growl at them,but then like let them in on the joke,
so they're not all freaked out, okay.Here's my 2019 playbook.
You guys might be wondering,alright, what are you doing?
Okay, we get it.Content, brand assets, amplification,
engage subscribers over time, filter themout, offer them good stuff, have truly
incredible products, care, be doingsomething beyond selling products, send
emails, generate repeat business.You're getting the shtick.I'm gonna give you the playbook
that I had for 2019.So you can see what my brands
are focusing on this year.Double down on paid. Paid works.
Pay for visibility. More videos, more channels.Add additional channels. Right now we're mostly Instagram, Facebook, YouTube, Google Display Network,and Google Search. Let's increase Pinterest, let's get Display Network to work better.Let's get some other ones
like more publishing type channels.Amazon, retail. Let's add articles.
Articles work incredibly well for our demographic.Let's spend more money. If you are not spending at least 30% of your top-line revenue on paid amplification,you're not spending enough.
Let's say you made $1 million last year.You should spend $300,000 on ads the next year.
The idea here is investing in the brand,and you know what's interesting
about a business that generates$1 million in revenue, it only has about $300k in profit.
My viewpoint is that 15-30% of that top-line revenueneeds to go back into paid amplification. $1 million in revenue, $150,000 – $300,000 in paid the next yearor you're not spending enough
to grow your business.Everyone's focused on what they can take
out of the brand, that's the wrong model.The model is what can I put in.
Spend more, optimise our ad and funnel better.We want to expand to additional channels,
move into Amazon, TV, retail, international,further our adoption of YouTube, further
our adoption of the Display Network.It's always good to expand your footprint
once you have a proven offer.We want to expand our product line by
adding new products, new sizes.New sizes is the best way to add products, because you get an additional option right on the offer page.If you can do this, you can expand your footprint without creating a new product,and also get rid of your offers that suck.
Sometimes you make a bad product.Sometimes it falls flat. This product, as much as I loved it, I think maybe like only four people –and we sell a lot of products,
only four people ever bought it twice.If nobody is buying it again,
it's a bad product.Cut your bad products right. There's a saying in the South, starve your ponies, feed your stallions.I don't like that saying, but the point is whatever is working, double down on that deep not wide.Continue our content, up level our packaging.
We're digital marketers.The experience of receiving our product is pretty terrible. We had to fix that.Tell better stories, more stories.Get our messaging and visuals into alignment so that our brand looks as good as our message is.Have more soap opera style,
dynamic, dramatic content.All of our content is very serious.
It's very like intentional, real shit that is important and heavy.So we wanted to do more like,
fun stuff not just heavy-duty stuff.So we've been working on that. More sale campaigns.
By the way, using GIFs in our emailsworks extremely well, if you're not using
GIF animations in your emails.Also, GIF animations as retargeting ads,
there's this new thing on Facebook, it'scalled slideshow. When you're making an
ad, you can upload six images, and it'llrotate into a slideshow. It turns it into
a GIF animation. Those things work so well.Facebook added the ability. This is the exact thing. Three different images stitched together.Facebook added that native in their ads manager because they know how well it works.We've been running these in retargeting and loyalty pillar, so people who know about us, but haven't bought,and people who bought from us,
that we're trying to get to buy again,these are our best-performing ads, aside
from our customer testimonials, are GIFs.And we use them in our emails as well.
Mini sites for every product, I have anapp for Shopify called Zipify. Z-I-P-I-F-Y.
It does a bunch of cool stuff, but it buildswhat are known as mini sites.
We're transitioning all of our productsto have a product mini site, which is
short-form content, a series of pageslinked together by a sticky header, where
the header is stuck to the top, and you cantap through all the different pages,
instead of just one page for the product.A product mini site, more of an
experience for the product.Works super duper well.
We're rolling that out.This was the experience of receiving our products. Terrible. Here's what it is now.You get a nice eco-friendly canvas bag that's made by these wonderful women in India.You get a really fancy brochure that's printed on recycled paper. You get a lot of nice stuff,when you receive the product.
It feels better.We're testing our autoresponder sequences, going really, really deep,because 15% of all of our brands revenue
comes from automated emails.We should be split testing those.
We weren't. So now we are.We get a lot of phone calls.
I want you to listen to something.This plays. You call our brand, this is not the one that we have live right now, but something like this playswhen you call us. We get thousands
of calls a month. So hear this.Hi, thanks for calling Boom by Cindy
Joseph. We'll be with you very shortly, inthe meantime. Can we offer you an exclusive discount as a thank you for waiting?Right now customers are loving our moisturising and vitamin rich serum Boom Nectar.With its 16 all-natural ingredients, Boom Nectar is designed to naturally soften, repair, and rejuvenateyour most delicate skin. So far customers have given Boom Nectar over 1,400 five-star reviews.Today you can try Boom Nectar for 12% off. Just ask your support specialist for this exclusive discount on our serum,and thank you for your patience.
We'll be with you shortly.Where are you engaging with your customers that you're not making them offers or adding value?We noticed lots of people call us and we could have a little pre-recorded message that attempts to sell themone of our highest margin products. That is a really lovely product that happens to have a high profit margin.Look. Go as deep as you can. Hey that
might only make me $30k this year,but you know what $30,000 is a lot of money. I could feed a lot of people with $30k.I can pay a lot of team members with $30k.So, why would I not do that?
Data analysis and insight.Once you get to be really big, you have a lot of data sources. Zendesk, Olark chat, Intercom chat,Shopify, Google Analytics, Facebook, YouTube.So we're using a data warehouse to put them all together, and slice that data,and make decisions off all data sources, rather than just one.This is a higher level thing. You get there when you're at about $5 million in revenue,that's when you want to start looking at a data warehouse. Email health improvement.We send a lot of email. Email is still the number one revenue generator for all ecommerce brands.By far, the most profitable channel. So we are focusing on how do we get our email to do better.I have a whole course on this.
How can we get in the inbox?How can we get delivered better?
How can we get opened more?Email health and an optimisation of process. So after every sale, after every product launch, after every event,post-mortem with the team. What worked? What didn't work? How did we do? How can we do better?Talk about it.How can we make our technology stack even better? What technology is outdated? What technology is new.Optimisation culture. So I tell my team, look, if you see something, say something.A lot of business owners dictate everything to everyone. You are not in the shoes of your team members.They might see some shit that you don't see.
You want them to speak up.You might not take their advice. This is why I tell my team, hey listen, I may not take the instruction or advice,but I want to know what you think
because most of the time,you are seeing something
for how we can make things better.Have your whole team feel empowered to speak up about how things could go better over time.This is not just limited to marketing.
Supply chain, customer support, project managers.Everyone on the team should be continually looking for how to make things go better.You, as the CEO, you're doing too much driving.I spent my whole career driving. I understand, but when you're driving,when you're doing everything, you can't be up,
looking at the mountains, seeing what's coming.You can't be navigating. You must, as the CEO,
make the jump to navigator versus driver.One day a week, you can drive.
You can tinker, you can do things.The rest of the time, you're talking to people. You're coming to events. You'refiguring out what the strategy is.
You're holding people accountable.You're bringing your team up in the game.
You need to navigate your company, not drive it.And that is a real problem.
Everyone who gets stuck at that million dollar mark,it's because they don't understand that.
That is like, it's not about ads,it's not about brand. it's about
the ability to bring people up and navigate,rather than doing it all yourself. My own personal work-life boundaries as I was mentioning.Work will fill the time that you give it.
Most people are working far too much.I do really, really well at this,
but I would like to do even better.You should not be working more than 8 hours a day. Sorry. Maybe sometimes during launches whatever,10, 12, 14. Sure. That's part of the game,
but if that is the backdrop of your existence,if that is just how you do it, you're gonna burn out.
I work like 4 days a week, 8 hours a day.Four good, solid workdays.
I mix it up and stuff, but I get a lot donebecause I'm very good at delegation.
I have a course on that too on my blog.Ongoing process documentation,
that's the delegation part of it.So I want to bring team members up in the game.
I have several of my team memberswho were formerly working at
Safeway, and Cracker Barrel, and Target.Intelligent, tech-savvy, no idea about digital marketing.I said, hey listen, come in,
I'm gonna pay you $15 an hour to start.Here's what we want, in three years, you're gonna be the best social media manager in the world.Here's how we're gonna get you there.
You're gonna read these six blogs every week.They're gonna populate into a Slack channel.
You're gonna take notes on that.You're gonna go to these events.
You're gonna take these courses.You're going to talk to me once a week
for three hours about what you learned,and how we can use it.
Give them a way to come up.Take people from your support department,
move them up to other departments. Train them.You don't want to go out and hire people
who already have the skills.You want to bring people up.
They're more loyal. They're better.It's a better model.
I started, I didn't have any money.I got my cousin. Hey man, listen,
I'll pay you at some point. Come on, let's do this.Brothers, sisters, all my team is like
friends, friends of friends, family, butlike, you should be bringing people up. That's the game. Text message adoption and remarketing.YouTube amplification, podcast, sponsorship, ambassador program, email subscriber campaignsto get more email subscribers, photoshoots, furthering our Messenger adoption, international expansion.Running a clean and a lean inventory. Selling with more story and most importantly, this is whatI'm doing in the world. I'm interested
in having a good time, enjoying myself,having my team, having fun. Being enthusiastic and excited about what they're doing with their lifeand their work, and creating truly great products, services, apps. Things that actually help people,that make a difference in the world, that are good, and then also making profit, but in that order.I don't care about how big it gets. I don't
care about how much profit we generate.I care about, are we enjoying our work life
first and foremost? Because you knowyou're gonna spend a lot of time working,
you might as well work with people thatknow you, that love you, bring your family,
and people tell you not to do that.Those are people who do not have
the skill set of communication.People are unwilling to talk about when stuff gets hard. You're gonna spend a good half of your life working.Don't you want to do that with people
who will call you on your bullshit?Who will stand up and express
how they feel? Who will have viewpoints?I do, and then I want to make great stuff,
and I want to be profitable, and that's the game.The game isn't how much money can we make?
How big we can get? Do you want to be shackledto some crazy business that is super intense, that you work at all the time, that you don't really love,that you're kind of miserable at?
Just because it makes money?That's not a game I'm interested in.
So this is what we're up to.Invest in your team.
Can you bring on someone truly great?You realise the amount of value that some one person, eight hours a day can bring?It's insane. How are you to work for?
Do you offer good benefits?A good work environment? Autonomy?
A container? Support and feedback?Goals and a mission? We believe in people over
progress, and I think that this is one of the other thingsthat is going to hold you back
from building a company to 8-figures.You can't get to 8-figures on your own.
It's very, very hard. If you invest in a team, you can.Also, a copywriter does a lot of stuff.
This is all the stuff my copywriter does.If you hire a good copywriter,
it will change your business.Copywriters do a lot.
It's incredible how much stuff copywriters do.You get out of your business
what you put into it.It's about what can you invest? Who can you
get to help you? Who can you invest in?How can you add more? Not what can you
take out? That's the wrong question to ask,and that's what everyone is asking.
It's misguided. It's not about how muchyou work. It's about what you produce.
People think work harder is better. No.Producing something great is the goal,
and that takes as much work as it does,but it's not about working 15-hour days.
The big secret to building a big brand is consistency.Repetition creates mastery.
If you pick up an instrument for 30 minutes a day,you will get better at it.
You can do the same with your business.1, 2, 3 hours a day consistently, over time.
It's like a diet or a workout program.You have to do it consistently.
You can get my slides at smartmarketer.com /AWE19or if you can't and that URL may not be up yet, you might have to wait to the end of the conference.I don't think we have it up yet.
You can also just email me [email protected] you'll get my slides.
Thank you so much. Have a good day.

Source

How to Create an eCommerce Website with WordPress & WooCommerce – ONLINE STORE – DIVI 2019
https://skl.sh/nayyarshaikh4

This Video is Sponsored by Skillshare.
The first 500 people to sign up via my link will get two FREE months of Skillshare Premium: https://skl.sh/nayyarshaikh4

★ —– Important Links —– ★
* SiteGround — https://bloggdude.com/sg (Get 60% OFF Link)
* Divi Theme Download — https://bloggdude.com/divi
* Divi WooCommerce Builder — https://bloggdude.com/diviwc
* FREE Images & CSS — https://www.bloggdude.com/how-to-create-an-ecommerce-website-with-wordpress-online-store-divi-2019/
* Tmd Hosting — https://bloggdude.com/tmd (Use NAYYAR7 for 7% Discount)
* A2 Hosting — https://bloggdude.com/a2 (Get 51% OFF Link)
————————————–

☑ Watched the video!
☐ Liked?
☐ Subscribed?

————————————–
☑ Twitter — https://twitter.com/realnayyar
☑ Facebook — https://www.facebook.com/bloggdude
————————————–

00:00:00 Introduction
00:13:06 Getting Best Hosting
00:22:40 Installing WordPress
00:27:46 Settings to do after installing WP
00:30:45 Installing Divi Theme
00:34:54 WooCommerce Quick Setup
00:38:47 General WooCommerce Settings
00:40:26 Tax Settings
00:44:18 Shipping Setup
00:49:32 Payment Gateways
00:53:29 Accounts & Privacy
00:54:17 WooCommerce Emails
00:54:56 Advanced WooCommerce Settings
00:55:10 Creating Products
01:01:27 Creating Variable Products
01:07:30 Creating Home Page
01:11:23 Slider on Home
01:23:00 Home 2nd Section
01:46:54 Home 3rd Section
02:03:31 Home 4th Section
02:05:12 Newsletter Section
02:14:44 Blog
02:19:15 Footer
02:27:00 About Page
02:41:56 Contact
02:52:17 Shop Page
03:13:51 Product Page Design
03:26:05 Menu
03:27:24 Header & Footer
03:29:10 Demo Payment

For more tutorials like this, or to learn how to make a wordpress website feel free to visit my website. Also make sure to subscribe to my newsletter where i give away divi layouts!

Note: Some of the above links are Affiliate Links, Which Means I earn Some Commission through that Which helps me Keep Making these Free Videos for You.

#wordpress #divi

Source

Semoga Narasumber senantiasa diberikan umur panjang, serta diberikan kesehatan dan rizqi yang melimpah, karena sudah bersedia berbagi ilmu dan info.

Semoga Bermanfaat

Source

How to add eCommerce products & payment details in eCommerce blogger template 2019 in Hindi. Please don’t forget to Like, Share, Comment and Subscribe to our Techno Vedant Channel for more videos.

This video is in the Hindi language.
यह वीडियो हिंदी भाषा में है

Part – 1 How to create a professional eCommerce website in blogger | eCommerce blogger template customization: https://youtu.be/z7iAK7kBMzk

Normal Price
_600, Men’s, T-Shirts

Sale Price
_600, -850, Men’s, T-Shirts

Out of Stock
_600, !0, Men’s, T-Shirts

How to create an affiliate website in blogger:

Part -1 Most profitable niches or topic for amazon associates affiliate programs marketing websites 2019: https://youtu.be/gJbc18UpyKw

Part – 2 How to create Flipkart, Paytm, Amazon associates affiliate marketing professional blogger website:

Part – 3 How to add Flipkart, Paytm, Amazon associates affiliate marketing products in blogger 2019: https://youtu.be/l-N129U_EtI

Part – 4 How to write SEO friendly article for affiliate website and get more traffic to your website 2019: https://youtu.be/S6ofp3BXRyI

Part – 5 Top 7 Reasons Why Your Amazon Affiliate or Associate Account suspended 2019 (Hindi): https://youtu.be/eEIj6gdHx_0

Products I Use For Making Videos
My Phone, Mic, Camera, Tripod, Lights & Laptop:- https://goo.gl/8Tf2ya

Free Blogger Templates➤https://www.freebloggertemplates.in/
Blog ➤https://goo.gl/Yzmxbe
Facebook Page ➤https://goo.gl/kYlRAq
Google+ ➤https://goo.gl/sz3rsT
Twitter ➤https://goo.gl/ORWsXb
Instagram ➤https://goo.gl/KP6KEU
Watch more videos here
➤https://goo.gl/3gsGmZ
Click SUBSCRIBE Button for more Videos!
➤ https://goo.gl/55p8qt
Please Like, Comment, Share and Subscribe THANK YOU!

Ask Question #technovedant

Source

what's going on everyone is Jamison fromNYC tech club and I am the instructorfor this udemy course on how to make ane-commerce website with the flats intheme and WordPress go ahead and checkout the tour of this website that we'regonna learn how to make today and I hopeyou guys enjoy if you want to learn howto make a wordpress website step-by-stepand you want to learn how to make ane-commerce website watch this video andI'll show you how you don't need to knowany type of coding or programmingwhatsoever enjoy the tour and I hope tosee you guys inside the course what's upeveryone is Jamison from NYC tech cluband today I'm gonna show you how to makethis beautiful and professionalecommerce website step by step with nocoding or programming whatsoever and thebest part about it you're gonna savethousands of dollars building out thiswebsite yourself and as you can see thiswebsite is just beautiful it'sprofessional it's easy to navigate andit has everything that you need to run asuccessful online store when I createdthis website I wanted to createsomething that you can be proud ofsomething that represents you and yourbrand so what I did was I tookinspiration from fortune 500 companiessuch as Apple Alibaba and Amazon all ofwhich are multi-billion dollar companiesthat have spent hundreds of millions ofdollars on web design research and whatI came up with was this web design whichhas everything that you need and in thisvideo tutorial we're going to teach youhow to setup your WordPress websitedesign your own layouts and pages we'regonna teach you how to integrateWooCommerce and different paymentoptions and you're also going to learnhow to create different types ofproducts including variable products anddownloadable virtual products and thebest part about it we're gonna be usingWordPress the number one contentmanagement system on the internet so ifyou want to learn how to create ane-commerce website with no programmingor coding whatsoever and you want tosave thousands of dollars building thisout yourself keep watching this videobecause I'm gonna show you howby step with no step skipped but first Iwant to give you a quick tour of exactlywhat we're gonna build so if you'reready I'm ready let's get startedso this is the custom home page thatwe're gonna learn how to make for oure-commerce website using the flat 'sometheme and we're gonna have a customslider with as many different images asyou want and then we'll insert thisbutton section right here to link yourvisitors to different parts of youre-commerce website and then we can havethis featured product sectionsshowcasing some of the products that yousell and then we'll have a blog postsection to keep your visitors updated onthe latest happenings with youre-commerce website and at the bottomdown here we can have a footer with somecustom links and your copyright and thenwe can insert some icons for yourpayment options or some social mediabuttons down here and at the top of eachof your pages we will have a header menuand we can customize this to have adrop-down with different submenu itemsand we'll also have a top bar where youcan have a sign up for your newsletterso if your visitors click on that you'llget this pop-up right here and then yourvisitors can just sign up for yournewsletter ok so this is the home pagethat we're gonna learn how to make andnow what I want to do is show you whatthe about page is gonna like so this isthe about page that we're gonna learnhow to make and you can see that we'regonna have a custom page title at thetop with some social media buttons righthere and you can customize the layout ofthese pages however you want but you cansee right here what we're gonna do isinsert an About section right here andthen we'll have an employee sectionright here with some profile photos anda little biography and then we can havesome social media button links righthere to the employee social media pagesand then below this what I'm gonna do isshow you how to insert this sectionright here with some icons and thenlittle description sections right hereso this is the about page that we'regonna learn how to make and I want toshow you another page that we're goingto learn how to make in this ecommercetutorial so this is another page thatwe're gonna learn how to make in thisecommerce tutorial and you can see thatwe're gonna have a custom page title andinsert some social media buttons anddepending on the e-commerce website thatyou have you can insert whatever imagesor background title images that you wantso I will show you how to do that inthis video tutorial and down here wejust have some text for this page righthere and really this page just helps youlearn how to use the flat sum page butso I'll show you how to make this pageand what I want to do now is just showyou what the blog post page that we'regonna learn how to make looks like sothis is the blog post page and you cansee that we have a featured image forour blog post right here with the blogtitle and the category name and thensome details about when this blog postwas written right here and you can seebelow the featured image that we have anexcerpt section with a button to link tothe actual blog post and on our blogpost pages we will have a custom sidebarjust like this so I'll show you how tocustomize your sidebar however you wantand you can see that we have someadditional blog posts down here so whatI want to do really quickly is just showyou what one of these blog posts lookslike so I'm gonna click on this oneright here so you can see right herethat this is a blog post page and downhere is where all the text is so in thisvideo tutorial I will show you how toinsert images and how to format yourtext however you want and then down atthe bottom of this page we do havesocial media buttons to share our blogposts and then down here if you want tohave a comment section for your visitorsso they can leave you a comment I willshow you how to add that also so this isa blog post and we're gonna create a fewof these for our e-commerce website butright now what I want to do is move onand show you the shop page that we'regoing to learn how to create for thisecommerce tutorial so this is the shoppage that we're gonna learn how to makein this ecommerce tutorial and you cansell any types of products that you wantso for my demo website I have macaroonsand you can see when we hover over theseimages we do get an alternative imageand if you want you can add this to yourwish list or you can click on thisbutton to get additional productinformation and you can see on thiscustom page that we do break out oursections into different productcategories so if you're sellingdifferent products I'll show you how toadd these different categories righthere and by the end of this video youwill learn how to customize your shoppage however you want but this is thepage that we're gonna learn how to maketogether so what I want to do right nowis show you what some of the productsthat we're gonna learn how to make areso the first type of product is going tobe a simple product so this is what theproduct page looks like and right nowwe're on a simple product and a simpleproduct is when you have one price andone option so we'll have someinformation right here for our productyou can see that we have a main imageright here and if we click on it we canexpand it and we can go through ourimage gallery right here and below thisyou can see that we can have as many ofthese and below this we can add as manyof these to our shopping cart as we wantand then we have the category names andour product tags right here we caninsert some share buttons right here andthen we can have a longer descriptiondown here in the description tab and ifyou want we can enable the reviews sothat your customers can review yourproducts after they purchase them and atthe bottom of all of your product pageswe will have a related product sectionthat you see right here and this isgoing to be based on the productcategories and similar products that youcreate so this is a simple product whereyou have one option and only one priceand what I want to do now is show youwhat a variable product looks likeso what we're also going to do is learnhow to create a variable product andwhat a variable product is is when youhave different options for your sizes ordifferent colors or anything like thatand for this variable product I createdit with different price points so youcan see if I go into my variable and Ichoose 12 ounces it's $6.99 and then ifI choose these other options you can seethat the price actually changes so I'mgoing to show you how to create variableproducts with as many differentvariables as you want and if you want tohave different price points for theoptions I'll show you how to do thatalso and for all of these product pagesthey are very similar so you can seethat we have the description sectionright here and then the related productsection down hereso for this video tutorial we will learnhow to create simple and variableproducts so if you have any questionsabout that you can leave them in thecomment section below but right now Ijust want to move on and show you theother pages that we're gonna learn howto make such as the frequently askedquestions page so you can see right herethat this is the frequently askedquestions page so if you want to haveone of these what you can do is have theaccordion feature just like this whereyou have the question and then yourvisitors can click on this and make anexpand to show the answer so this isjust a premium function that you havewith the flats and themes so I'm reallyexcited to show you how to use it tocreate the frequently asked questionspage and one of the last pages that Iwant to show you that we're gonna learnhow to make is the contact us page sofor the Contact Us page if you havea physical location I'll show you how toinsert this map that pinpoints whereyour location is and you can have youraddress right here and then below thiswhat we can do is customize this page tohave some additional information andthen have a contact form so yourvisitors can fill this out and contactyou directly so if you want to learn howto create all these pages in this videotutorial keep watching this video and Iwill show you how step-by-step butreally quickly what I want to do is justrun through a transaction with you justto show you how this ecommerce websiteworks so back on the shop page I'm justgoing to open up this product right hereand on the product information page I'mjust gonna click and add three of theseto my shopping cart and once the productis added to my shopping cart I can goand view the cart and on the shoppingcart page if I want to remove thisproduct I can click on the X right hereor it can adjust the quantity if I wantto change this but all I want to do isjust proceed to checkout so I'm gonna goright here and click on this button andonce I'm on the checkout page if I havea coupon code I can insert that righthere but I don't have one so I'm goingto close that and just to save some timeI did fill out my billing informationright here and then on the right handside of the checkout page you can seethe order details right here includingthe shipping rate and also the tax rateso we have our total right here and formy demo ecommerce website I integratedPayPal as the payment option but I willshow you how to add some additionalpayment options if you want so all Iwant to do right now is click on theproceed to PayPal button and once I'mredirected to PayPal I can just log inand now what I can do is just come downhere and make my payment and once thepayment is madeI should see this notification righthere and now I can go back to thee-commerce website by clicking on returnto merchant and once I'm back on mye-commerce website you can see that theorder is completed right here and I havemy order details right here and I havesome additional information right hereso this is how you complete atransaction on the e-commerce websitethat we're learning how to make todayand what I want to do is quickly showyou how you can see the orderinformation on your WordPress dashboardso I will have a video link on how touse WooCommerce but WooCommerce is whatwe're so I will have a link on how touse WooCommerceand MOOC commerce is what we're using tobuild out our ecomp so I will have alink on how to use WooCommerce andWooCommerce is what we're using tosupport our e-commerce website and onthe orders page right here on yourWordPress dashboard you can see that wehave the order that we just submittedand the status is processing right hereso if we click on this link it's gonnaopen up this page right here so on theorder page this is where you can go toget the billing information and theshipping information and also where youcan go to get the product informationand the quantity that's ordered so youcan always come in here and see theorder details for all the orders thatyou get from all of your differentcustomers and the email that you'll getas the owner of your e-commerce websiteis this one right here where you get anotification of the payment received andyou can see that you have all thedetails right here and then as a buyeryou're gonna get this email right herewhich is a receipt for the order thatyou just created so your customers aregonna get an email in their email INBOXand you'll also get one whenever you getan order on your e-commerce website okayso this is how you create a transactionfor your e-commerce website and now whatI want to do is quickly talk about theflat something which is what we're gonnause to build out our e-commerce websiteso this is the flat 'some theme and thisis what we're gonna use to build out oure-commerce website and create all of ourcustom layouts and options that we wantfor the online store that we're learninghow to make and the flat zone theme isthe number one best-selling ecommercetheme for WordPress so I'm reallyexcited to show you how to use it andthis is a premium theme so there is asmall one-time charge but again you'regonna be able to build whatever you wantwith this theme and you can see rightdown here that over 80,000 people areusing this theme and it has a five-starrating and with this theme if you everneed any help you can get customersupport or and with this theme if youever need any help you can contact thedevelopers and you can get support 24/7and again with this theme you do have abunch of different layouts and optionsthat you can select from or you can usethe custom page builder which is whatwe're going to use in this videotutorial to create all of our differentlayouts so I'm gonna link you to thispage and you can come here and check outall the custom options and thefunctionalities of the theme but againthis is thenumber one best-selling ecommerce teamfor WordPress and I'm really excited toshow you how to use it so if you'reexcited to use the flat Centene or youwant to learn how to use it keepwatching this video tutorial because I'mgoing to show you how to make this exactwebsite step by step so if you like whatyou see and you want to save thousandsof dollars building out an e-commercewebsite on your own then keep watchingthis video because we're gonna learn howto build this exact website step by stepso if you're ready I'm ready let's getstarted the first thing that we have todo is register a domain so we're goingto go to GoDaddy to register our domainso what I want you to do is click on thelink to the text tutorial on how tocreate an e-commerce website withWordPress and it's gonna bring you tothe NYC tech club website and this is atext tutorial with all the steps thatwe're gonna go through in this videotutorial so once you come to this pageright here what I want you to do is comedown on the right-hand side to thisbutton right here and this is anaffiliate link that's gonna let youregister a domain for $0.99 with GoDaddyso once you see this go ahead and clickon this and once you come to thisspecial GoDaddy page if you'reregistering a domain would GoDaddy forthe first time you can see that you canregister one for $0.99 so make sure thatyou click on that link on the texttutorial and what you're gonna do iscome down here and type in the webaddress that you want to register soI'll just type in flats in theme command push search and once the searchresults come back if you see that yourdomain is available then all you have todo is click Add to Cartif it's not available what you want todo is type in a new web address and seeif that one's available because the onethat you search for is probablyregistered by someone else so once youadd your domain to your shopping cartall we have to do is click to continueto cart and once you come to this pageright here you can see there are someadditional options here so for theprivacy I just like to select no thingsbecause this is an extra cost and youcan always add this back a little bitlater and then down here for the websitebuilder we don't need this because we'regonna use WordPress to build out oure-commerce website so we can just clickno thanks and then for the email withour domain we don't need this because wecan actually create an email for freeusing our domain and I do have a twotoriel on how to do that on the NYC techclub website so I'll link it to that soonce you're ready go ahead and click oncontinue with these options and once youcome to this page right here what youcan do is go into this drop-down andselect the number of years that you wantto register your domain for so I'm justgonna select one year right here becauseyou can always renew this after everyyear so you can see that it only cost me99 cents and what I want you to do nowis pause the video and create a GoDaddyaccount or sign in to your existingaccount and then go through the processof registering your domain with thesefour steps right here and then onceyou're ready push play and then we'llmove on to the next step which is goingto be signing up for hosting so I'll seeyou in just a few minutes and once youregister your domain you should bebrought back to the GoDaddy page andwhat I want you to do is click on yourusername and then click on managedomains and you should be brought tothis page right here and you can seethat I have the flat sum theme comand we can click on this really quicklyjust to go to the domain settings pageand we're gonna come back to this pagein just a little bit but right now whatI want you to do is click on the link tothe text tutorial on how to create ane-commerce website with WordPress andthis is the text tutorial with all thesteps that we're gonna go through inthis video tutorialand what I want you to do once you cometo this page has come down to stepnumber one and this is where we're gonnaget our hosting service and you can seeright here that there is a link tohosting or to Hostgator and that's whatwe're gonna go to get our hostingaccount so go ahead and click on theHostgator link and once you come to thispage right here this is what we're gonnaget hosting and hosting allows you torun your website and store all of yourcontent so you need to have hosting inorder to run a WordPress website or anywebsite on the Internet so go ahead andclick on the link on the text tutorialor come to wws gator comm and once youcome to this page I want you to click onthe web hosting link right at the topand once you come to this page you'llnotice that you have a few differenthosting plans to choose from and we'regonna focus on the hatchling and babyplan because the business plan is alittle too expensive and more than whatwe needso the hatchling plan is if you want tobuild one website and one website onlythen all you need is the hatchling planif you want to build more than one website and you want to host them on thesame account then you want to select thebaby plan so for this video I'll justselect the hatchling plan so once you'reready go ahead and click on the Buy Nowbutton and once you come to this pagethis is what we can go to sign up forour hosting service so what I want to dois go through all these steps togetherjust to make sure that you filleverything out correctly so for thefirst step where it says choose a domainsince we already registered our domainwith GoDaddy we want to select I alreadyown this domain and once you do go aheadand type in that domain name right hereso I'll just type in flats in theme command push enter and once you see thesesearch results you should see the greencheck mark and it should say added andwe can just come down to the bottom tostep number two and step number two ischoosing a hosting plan so what I wantyou to do is go into this drop-down andselect the hosting plan that you want soremember the hatchling plan is if youwant to build one website and onewebsite only and then the baby plan isif you plan on building more than onewebsite and you want to host them on thesame account then you want to select thebaby plan so I'll select the hatchlingplan and then you can choose yourbilling cycle right here and what Iusually recommend to my clients iseither 6 or 12 months just to giveyourself enough time to know whether ornot you want to run a website or not butfor this video example I'm just gonnaselect 1 month so go ahead and selectwhatever you want and then create ausername and a security pin and I'm notgonna do this with you because I'vealready created my account but onceyou're ready let's go down to stepnumber 3 and step number 3 is enteringyour billing information and again I'mnot gonna do this with you because I'vealready created my account but if youneed to pause the video fill out allthis information right here and thenonce you're ready push play and we'llmove on to step number 4 otherwise we'lljust move on right now so step number 4is adding additional services and bydefault Hostgator selects some of thesefor you so we really don't need any ofthese extra services so we're gonna gothrough these really quickly so for thefree SSL certificatethis is gonna be included with yourhosting plans so you want to leave thisone checked because this is gonna secureyour website so whenever information istransferred such as billing informationor anything like that it's gonna besecuredso we want to leave this one checkedespecially since it's free but we don'tneed the SiteLock monitoring and againthis is an extra cost so we want touncheck this and then for the email Ihave a free video tutorial on how tocreate an email address with your domainfor free so we don't need to check thisone and we don't need the backup optionbecause you can use free plugins tobackup your WordPress websiteso again I do have video tutorials onhow to do that and I'll link you to themin the video description and we don'tneed the hostgator SEO tools so makesure that you leave these ones uncheckedand then once you're ready let's go downto step number five and step number fiveis entering a coupon code and by defaultHostgator puts in a coupon code for youand you can see what your discount isover here and for this coupon code youcan see that there isn't really adiscount so what I want you to do in anycase is delete this coupon code and typein NYC tech 3-0 and then click validateand this is one of the largest couponcodes on Hostgator so you want to makesure that you type in NYC tech 3-0 andyou can see that you save almost 65% offright here and again this is one of thelargest coupon codes available withHostgator so type in NYC tech 3-0 andclick validate to save up to 65% off andthen the last thing that you want to dois just come down to the bottom andcheck this box to agree to the terms andonce you're ready go ahead and click onthe checkout Now button and once you getyour hosting from Hostgator I want youto go to your email inbox and you shouldsee this email from Hostgator titledyour account info and then down herethere should be some links to yourcontrol paneland the first and second name serversand what we want to do right now isconnect our GoDaddy account with ourHostgator account so that we can run ourwebsite so what I want you to do is openup a new tab with your email fromHostgator and then I want you to have atab open for the GoDaddy domain and inyour domain settings right here for thedomain that you just registered what Iwant you to do is come down to thebottom to the additional settingssection and then down here where you seethis link that says manage DNS click onthat and once you come to the DNSmanagement page come down to the nameserver section and what we want to do ispaste in the first and secondnameservers from our Hostgator accountso we're gonna go in here and click onchange and you want to go in here andmake sure that you select the customoption and then we're gonna paste in ourfirst and second name servers in thesetwo boxes so I'm gonna go back to myemail right here and just copy the firstname server and then go back to myGoDaddy account and just delete this oneand paste this in and then I'll go andget my second name server so you want tomake sure that you do this too becausethis is how you're gonna connect yourHostgator account with GoDaddy in orderto run your WordPress website so pastein your first and second name serversand then once you're ready just clickSave and once everything is saving itmight take a few minutes for Hostgatorand GoDaddy to connect so if you wantyou can take a little pause and thencome back to the rest of this videotutorial in about five or ten minutesand then we can move on to the next stepbut you can also just keep going if youwant so if you have the name serversconnected to Hostgator now then we aregood to go and we don't need to doanything else with GoDaddy it should beconnected to Hostgator so we can closeout of this tab right here and now weshould be on the Hostgator email righthere and what we want to do is go andlog in to our cPanel so that we can goand install WordPress so on this emailright here you should see a link thatsays your control panel go ahead andclick on this link and now you should beon your cPanel and if you ever need helpgetting to this page go back to yourHostgator email titled your account infoand then click on the control panel linkand just type in your username andpassword and once you log in you shouldbe on this page right here okayso what we're gonna do right now isinstall WordPress so come to where itsays popular links and then hover overbuild a new WordPress website and clickon this link and once you come to theinstallation page just come into thisdrop-down and select your web domain andthen leave this blank and then clickNext and now what you're gonna do isjust put in your blog title right hereso we'll just type in shop shop and thenI'll type in my username so I'll justtype in admin and then my first and lastname and then my email address righthere and then once you're ready justcheck these two boxes to agree to theterms and then once you're ready clickonInstall Now button and once theinstallation is complete you should seethis notification right here and youshould have your login details righthere so you can save this information ifyou want or you can go to your emailinbox and you should have this emailfrom Hostgator titled install completeand down here you should have all ofyour details to log into your WordPresswebsite and we're gonna login to theadmin URL so that we can go andcustomize and build out our e-commercewebsite so if you want to do that rightnow all we have to do is click on thislink or what you want to do is type inyour web domain name and then put inslash WP dash admin at the end okayso let's click on this and now youshould be on the login page for yourWordPress e-commerce website so go aheadand type in the username and passwordfrom your installation details that yousee right here or in the installationemail that you have right here so onceyou type in that information we're goodto goand we can click on the login button andonce you're logged in this is yourWordPress dashboard and you're gonnabecome very familiar with the WordPressdashboard as we go through creating oure-commerce website because this is whereyou go to build out all of yourdifferent pages and posts and uploadmedia and different images andeverything so you're gonna become anexpert with the WordPress dashboard aswe go through this video tutorial butbefore we do anything what I wanted youfirst is just show you what youre-commerce website looks like now thatyou installed WordPress so I'm gonna goto my website by hovering over mywebsite name and clicking on visit siteon the upper left and once yourWordPress website loads this is what itshould look like right nowso it should look very basic and nothinglike an online store but don't worrybecause we're gonna go into WordPressand customize our entire ecommercewebsite to look very much like the demoWordPress website that you see righthere okayso let's go back really quickly to ourWordPress dashboard and I'm gonna hoverover my website name on the upper leftand just click on dashboard and onceyou're on the WordPress dashboard nowwhat we're gonna do is go and get theflat 'some theme to build out oure-commerce website so if you haven'talready I want you to open up the texttutorial and there islink to this page on how to create ane-commerce website with WordPress in thevideo description and then come down tostep number four which is going to begetting the flat 'some theme and you cansee right here that there is a link tothe theme force website where we'regonna get the theme so go ahead and comedown here and click on this and youshould be brought to the theme forestwebsite and you should be only flat sometheme page right here and again as Imentioned before this is the number onebest-selling WooCommerce theme forWordPress and it does have a five-starrating and you're gonna build out abeautiful and professional ecommercewebsite with the flat sum theme so onceyou come to this page all we have to dois click on the Buy Now button and onceyou're on the checkout page if youalready have a theme forest account goahead and click on the sign-in buttonright here if you need to create anaccount go ahead and pause the video andthen create an account by filling outthis information and then going throughthese other steps by clicking on thenext button right here and then onceyou're ready go ahead and push play andyou'll be logged in and then I can showyou the files that you have to downloadso that we can install them into ourWordPress website so I'll see you injust a few minutes and once you checkoutyou should be logged into your themeforest website now and you can see righthere that I'm on the Downloads tab andif you need to get to this page you canhover over your username and click ondownloads and you'll come to this pageright here and what I want you to do iscome to the flat sum theme and we'regonna click on this download buttonright here and we want to download allthe files and documentation so go aheadand click on that and download the zipfile that's going to download and thenwhat I want you to do is keep this tabopen because we're gonna come back tothis page in just a little bit but nowlet's go back to our WordPress dashboardand what we want to do is install theflat 'some theme so that we can startbuilding our online store so on the lefthand side go ahead and hover overappearance and then click on themes andthen once you're on the themes page andwhat we're gonna do is just click on theupload button right here and once youcome to the add themes page just clickon the upload theme button and youshould see this little pop up sectionand go ahead and click on the Browsebutton right here and what I want you todo is go to wherever you just saved thefiles that you just downloaded from thefor s website and then you should see afolder called flat sum – main go aheadand open this up and you should see somefolders right here we're gonna go to thetheme files folder and you should seethe flat some zip file right here soright now the version is three point sixpoint two but you might have a newerversion as you watch this video tutorialdepending on when you watch it so goahead and choose the latest versionright here and then once you're ready goahead and click on the Open button andnow you should see the file name righthere so let's go and click on theInstall Now button and once the theme isinstalled let's go ahead and click onthe activate button and now what we cando is go through the setup wizard forthe flat some theme and we can also goto the theme settings a little bit laterand customize our settings there so I'llshow you how to do that in just a littlebit but first let's go through this flatsome setup wizard so the first thingthat we can do is activate our theme sothat we get automatic updates and accessto the flat some theme developers so ifyou want to do that you want to put inyour purchase code and to find yourpurchase code you can go back to thetheme forest website and on thedownloads page right here just click onthe download button and then downloadthe PDF with the purchase code rightover here and you'll get a document withyour purchase code and then you can justpaste that in right here I'm gonna dothat on my own so that I don't show youwhat my purchase code is but once you'reready go ahead and click on the continuebutton and now what we can do is installa child theme and we should have a childtheme so that we save all of ourdifferent customizations and settingswhenever the flat sum theme needs toupdate so those updates won't getoverridden so what we can do is justleave the name right here and then clickon the blue button that says create anduse the child theme and once you'reready going to click on the continuebutton right here and now what we can dois install the plugins that we need forthis WooCommerce tutorial and you shouldsee them right here and plugins aretools that really just help youcustomize and build out your e-commercewebsite there's a bunch of differentplugins that you can get on WordPress soI'll show you that in just a little bitbut right now let's go ahead and justclick on the continue button and oncethe plugins are installed now we shouldbe on the content tabwhat you can do here is install the democontent from the flats in theme demowebsite if you want I'm gonna unchecksome of these boxes because I don't wantto install everything just because we'regonna have to go in and create a bunchof different pages and posts in thisvideo tutorial so I don't want to go inand have to delete and edit a bunch ofdifferent stuff so all I'm gonna installis the contact forms the blocks thewidgets and the settings but you canselect whatever you want but you willcreate a little bit of a mess if you doselect everything so once you're readygo ahead and click on the continuebutton and once you're on the logo anddesigns tab if you want to upload a newlogo you can replace the flat sum logoby clicking on the upload button righthere and then finding the logo imagethat you want to use if you want to usea new logo but you don't have one rightnow I will show you how to go to thetheme settings a little bit later andthen you can upload your logo bear sodown here in the select preset we wantto select this option right here so onceyou're ready let's click on continue andonce you're on the supports tab all wehave to do is just come down here andclick on the agree and continue buttonand now we have just setup oure-commerce website using the flat 'somesetup wizard and we will go through ourWooCommerce settings a little bit laterto create the settings that we want forour e-commerce website but right now weare good to go so let's just click onthe view your new website link and onceyour e-commerce website loads this iswhat it should look like with the flatsand themes so it looks a littledifferent than what we saw a littleearlier when we just installed WordPressbut it doesn't look like the demoecommerce website that you see righthere right now but don't worry becausewe're gonna go in and customize thisentire website to really build whatevertype of online store that you want okayso let's go back to our WordPressdashboard right now so hover over yourwebsite name and click on dashboard andonce you're on the WordPress dashboardlet's come down to the plugins tab onthe left hand side and click oninstalled plugins and once you're on theplugins page just come down to your listof plugins and make sure that you havethe contact form 7 the social loginWooCommerce whoo sidebars and thewishlist plug-in if you have those thenwhat I want to do is come back up to thetop and I want to add another plugins so that we can activateour SSL certificate so that our websitehas a secure connection so click on theadd new button once you're on the addplugins page all I want you to do iscome to the search box and type in SSLand if you push enter you should see thesearch results show up and what we wantis the really simple as a cell so youcan see right here that has over amillion active installations and it hasfive stars so let's just click on theInstall Now button and once the plug-inis installed what we want to do isactivate it and once you come back tothe plugins page and if you see thisnotification right here go ahead andclick on the blue button that says goahead and activate SSL and once you seethat the SSL is activated now what Iwant you to do is come down on the lefthand side to settings hover over thatand click on general and you're going tobe asked to login again so go ahead andtype in your username and your passwordand click login and once you're on thegeneral settings page just come down towhere it says WordPress and site addressand make sure that it says HTTPS righthere so if you see the S that means youhave a secure connection so whenever avisitor sends you information for apurchase or anything like that it'sgoing to come through a secureconnection ok and also on the settingspage right here you can change the sitetitle or the tagline we can also do thisin the theme settings a little bit laterso I will show you how to do that but ifyou do make any changes always make surethat you come to the bottom and click onthe Save Changes button okay so ifyou're ready we can move on to the nextstep and now what I want you to do is goback to the text tutorial on how tocreate an e-commerce website withWordPress and on this page what we'regonna do right now is go and downloadthe demo content if you need some demoimages similar to the ones that you seeon the demo ecommerce website right hereso if you have your own images you canuse those but if you do need someplaceholders go ahead and click on thislink right here on step number seven soyou'll get a zip file with some demoimages very similar to what you see onthe demo ecommerce website they mightnot be exactly the same because I dohave to pay for the copyright in orderto have those images but once youdownload the zip file what I want you todo is go back to your WordPressbored and let's go and upload all theseimages so on the left hand side toupload your imagesyou're gonna hover over media and thenclick on add new and once you're on theupload new media page all I want you todo is click on select files and you'llget this little pop-up right here andwhat you can do is go to wherever youjust downloaded the zip file so I'll goto my e-commerce folder and you shouldsee a zip file or a folder calledecommerce demo content if you open thisup you should see all the images thatyou need right here so again these aredemo images and I'm just gonna selectall of these and I'm just gonna uploadeverything all at once but if you wantyou can select these one by one andupload them so I'll just click on thebutton right here and you should see allthe images uploading right here so whatI'm gonna do is just wait for everythingto upload and then we'll move on so I'lljust wait just a little bit and so Itook a few minutes just to leteverything upload so you should see allthe images right here and if you everwant to edit these images you can clickon the Edit link right here or what youcan do is hover over media and thenclick on the media library tab and onceyou're on the media library this iswhere you can see all the images thatyou just uploaded on to your WordPresswebsite and you can use any of theseimages and if you want to edit any ofthese images just click on the one thatyou want to use and then click on theedit image button and what you can dohere is you can crop the image byselecting the area that you want to cropor you can flip or reverse this imagehowever you want and you can also editthe size of this image over here so ifyou do make any changes you want toclick on the Save Changes button butwe're not going to do anything here soI'm just gonna close out of this andthat is how you edit your images thatyou have for your WordPress website andyou can also upload some additionalimages over here in the media library oryou can do it as you go through creatingyour pages and posts so show you how todo that a little bit later ok so ifyou're ready we are going to move on tothe next step and now what we're gonnado is go through the theme settings forthe flat sum theme website so what Iwant you to do is just hover over theflat 'some tab right here and you shouldsee this little pop up and we want to goto the themeoptions and once you're on the customizepage this is where you can go throughthe theme settings to customize thelayout and the styling options for youre-commerce website that you're learninghow to make and you can see that I'vealready changed some of these stylesettings for my demo website over hereso we have different colors a logo anddifferent font styles so what I want todo is just show you what I selected forthe demo ecommerce website and you canalways pause this video and go throughthese tabs in more detail on your ownwe're just going to go through theoptions that I selected and if I go alittle too quick you can always go tothe text tutorial on how to create ane-commerce website with WordPress usingthe flat Centene and on step numbereight right here it has all the layoutsettings so you have everything fromwhat I changed to all the color codesand everything like that so if you needyou can print this out and just gothrough it on your own to make the sameexact look and feel that you see on thedemo ecommerce website right here okayso back on the e-commerce website thatwe're learning how to make the firstthing that I want to do is go to theheader tab and once you open up theheader tab you should see the headerbuilder pop up over here so if you wantto customize your header which is thissection right here then what you can dois drag whatever icons or widgets thatyou want into these different sectionsso this first row right here is your topbar and that's going to be this sectionright here so you can see I put somesocial media buttons and then I'm gonnahave a navigation menu at the top andthen a little newsletter signup formright here so you can always pause thevideo and just make sure that you havethe same layout as I do down here so wehave our logo a navigation menu and thensome login stuff and the shopping cartright here and don't worry about thecurrency that you see right here rightnow I think this is a British Pound butwe're gonna go into our WooCommercesettings a little bit later andcustomize the currency and all theWooCommerce settings okay so you canalways click on any of these such as thenewsletter widget and you'll get thissection right here where you cancustomize the label for the newsletteror anything like that so again you canalwayswhat we do on the text tutorial but whatI want to do is just go through the tabsthat we go through for the demoecommerce website so I'm gonna jump tothe logo and site identity tab and ifyou open this up this is where you canchange the site title and your taglineand this mainly shows up on your tabsright at the top so you can see it saysmacaroons and cookies with the Flair soif you want you can change that and thenyou can customize your options righthere such as your logo position if youdon't want it on the left hand side butI like to leave it as default and thendown here where it says logo image thisis where you can upload your own logo ifyou haven't already and you can alwayscome to the section a little bit laterif you don't have a logo right now allyou're gonna do is click on the selectFile button and you should get yourmedia library and if you want to uploadyour own logo go to upload files andthen click on select files and then findthe image or logo that you want toupload if you want to use the democontent make sure that you're on themedia library tab and you should see allof your images that you uploaded alittle earlier in this video tutorialand what you want to do is just find thelogo PNG so select that and then justclick on the blue button and you shouldsee the logo appear right here and itshould refresh on the preview screenright here and that's all we do but ifyou want to add a cite icon you canwrite down here but we don't do that forthis video tutorial so once you're readygo ahead and click only back button andonce you're back in the header sectionright here before we move on I do wantto note that you can always save yoursettings by clicking on the publishbutton right here and you can always dothis at the end or whenever you make anychanges and then down at the bottom youshould see some icons right here so youcan see what your website looks like inthe PC or the tablet device or themobile device so if you ever want tocheck out what your website looks likewith these different devices and youwant to make sure that it's responsivego ahead and click on these little iconsright here okay so once you're readylet's go to the top bar tab and overhere is where you can disable the topbar if you don't want this littlesection to show up up here but I thinkit looks pretty professional and prettygood so I likedleave this enabled and if you want tojust change the background color for thetop bar right here you can do that byclicking on select color right here andthen dragging this wheel to whatevercolors that you want or you can type ina color code here so I don't change thebackground color here because I go intothe styling tab a little bit later and Ichange all of my different colors that Iwant for my e-commerce website so thisis the primary color that I have for thee-commerce website so I'll show you howto do that a little bit later but if youjust want to change the top barbackground color right now you can dothat right here okay so I'm gonna clickback right here and I want to jump tothe mobile menu tab and I just want toshow you really quickly that in thissection where it says menu elements thisis where you can select what you want toshow up in the mobile menu so we canalways come back in here a little bitlater after we create all of ourdifferent pages and everything and wecan select which elements that we wantto show up but if you just want toselect some of these default options toshow up all you have to do is click onthe eyeball right here and then you cansee that the color for this sectionchanges to a dark blue and then theseare the items that are gonna show up inyour mobile menu okay so again justremember that you can always click onthe publish button to save the changeswhenever you want and I'm gonna go backhere because we're not gonna mess withthis right now we can always come backto this a little bit later so let's goto the sticky header tab and what youcan do here is if you look at thepreview screen right here and I scrolldown you can see that the header sectionright here shows up so this is a stickyheader and we have the default settingsright here so if you want to remove thesticky header you can just uncheck thisbox right here and then you can choosethe style that you want for how thesticky header shows up when you scrolldown so there are a few differentoptions here but I like the jump downoption so that's the one that I selectedso again you can play around with thison your own and once you're ready we'regonna go back right here and I just wantto skip down to the shopping cart tabright here and what you can do here ischoose your cart style the icon styleand if you want the same cart icon asthe demo ecommerce website choosethe middle option right here and onceyou're ready let's go back and the lastthing that we're gonna do is come downto the bottom to the follow icons and ifyou click and open that up you canchoose the icon style that you want solet me just scroll up on this previewscreen so my social media icons show upon the top bar up here but you can placethis widget wherever you want but if youwant these icons to show up what youhave to do is come into this section andtype in the URLs to the social mediapages for those social media buttons andthat's the only way that these buttonsare gonna show up if you leave a blankthen they're not gonna show up okay soonce you type in everything what I wantto do is just go back right here and wecan go back to the main page right herebut if you made any changes let's clickon the publish button just to saveeverything really quicklyand once everything is saved and onceeverything is saved now what I want todo is come down to the style tab andwe're gonna go into the colors tab righthere and you'll notice that it has allthe different color options so I don'twant to go through these one by one withyou but again I do want to remind youthat I have each of these color codes inthe text tutorial on step number eightand you can see all the color codesright here so if you want these samecolors what you're gonna do is justhighlight and copy the color code foreach of these and then go back into thecustomize tab over here and then for theprimary color just click on select colorand then you can paste in the color coderight here and then do that for each ofthese color options and then you'll havethese same colors as I do for the demoecommerce website okay and a lot ofthese are pretty self-explanatory so youcan just go through all of these andchoose whatever colors that you want andthen once you're ready click on the backbutton and what I want you to do is comedown to the global styles and type in0px right here for the button radius andthen we can go to the typography tab andthis is where you can select the fontthat you want for your e-commercewebsite so for the demo ecommercewebsite we go into this drop-down forthe font family in each of thesesections and I just choose the Laurafont so its ello RA so if you want thesame font go aheadput in the Laura font for all of theseif you want to choose another fontthat's fine go ahead and just choosewhichever one that you want and that'sall you have to do to change the fontstyle for your e-commerce website andthen we can go back right here and wedon't need to go through these other twotabs so let's click back right here andnow what we can do is come down to theshop tab open that up and go to thepayment icons and what you can do hereis select the payment icons that youwant for your e-commerce website so if Icome down to the bottom of this pageright here you can see that we have somepayment icons for the different types ofpayments that we accept on oure-commerce website and if you want toedit this you can just come over hereand select the icons that you want toshow up so you can see if I selectAmazon then that's gonna show up overhere now and what I did down here andthe placement section is I selected theabsolute footer so that's gonna show updown here but if you want this to showup on the cart sidebar also you cancheck this box but all I want is thisone for my demo ecommerce website ok sonow we're gonna go back and we don'tneed to go through the product imagestab right now we can always go to thislater and edit this section and thensame with the checkout tab we can comeback here a little bit later and set theprivacy policy page and the terms andconditions page after we create them soI'm just gonna go back to the main pageright here and we want to skip theLayout tab because we're gonna use thedefault layout settings so let's go tothe footer tab right here and what Iwant you to do if you want to have thedemo ecommerce website look is disablethe footer ones so uncheck this box andthen disable the foot or two right overhere by unchecking this box and thenwhat I want to do is come down to theabsolute footer section and I want tochange the background color reallyquickly so I'm gonna go in here and justtype in the color code pound sign threethree three and that's gonna make it adarker black or gray color right hereand then if you want these same textthat I have on the footer where it sayscopyright beer and then your companyname what you can do is go to the NYCtech club text tutorial on how to createan e-commerce website with WordPressand then just come down to step numbereight with all the layout settings andin this section right here there shouldbe some text in a yellow box and whatyou can do is just copy this and thenyou can put in your own company name inthis section right here between thesebrackets and you can also change thename right here or the year okay so goahead and paste that in and then if youwant to add some additional text such asthe social media buttons that you see onthe demo ecommerce website at the endover here on the footer what you can dois go back to the text tutorial and thencopy and paste this section into thesecondary section right here and that'sgonna put the footer or the social mediabuttons in the footer over here but Ikind of like the payment icons so I'mgonna use that instead of the socialmedia buttons but if you do make anychanges go ahead and push the publishbutton right here and then once you'reready click back and once you exit outof the customize page you should bebrought back to your dashboard and ifyou're not you can just hover over yourusername and then click on dashboard andyou'll come back to this page right hereand what we want to do now is create thehome page and the blog post page so whatyou can do is hover over new and clickon page or if you're on the WordPressdashboard just hover over pages andclick on add new and once you're on theadd new page all we're gonna do rightnow is create the pages so we're notgonna go in and customize them so I justwant to type in a home for the pagetitle right here and then for the homepage I want to come to the pageattributes and in the template drop-downright here there are a few differentlayout options so what I want to do isjust go with the page full width optionso go ahead and select that one for thehome page and then once you're readyclick on the publish button and once thepage is published I want to create onemore page so click on add new and onthis page we're gonna type in blog righthere and we don't need to change thetemplate option in the page attributesso go ahead and click on the publishbutton and once the page is publishednow what I want you to do is come downon the left hand side to the Settingstab and go to the reading tab and clickon that and on the reading settings pagewhat we're gonna do is set thepays and the blog page so click on astatic page right here and then go intothe home page drop-down and select thehome page that you just created and thenfor the post page we're gonna set thisas the blog post page so once you havethese options selected come down to thebottom and click Save Changes and oncethe settings are saved we are good to goand we can move on to the next step andnow what we're gonna do is show you howto create the home page using the flatsum page builder so everything that yousee right here we're gonna learn how tocreate on the home page right now so ifyou want to create a home page thatlooks just like this what I want you todo is go back to the wordpress websitethat you're learning how to make and wewant to go to our pages so hover overpages and click on all pages and onceyou come to this page right here youshould see a list of all your pages andyou can delete the sample page if youwant by clicking on the trash link righthere I'll do that a little bit later sowhat we're gonna do right now is justedit the home page so that we cancustomize it using the page builder sohover over home and click on edit andonce you come to the home page just makesure in the page attributes that in thetemplate drop-down that you have thepage full width options selected becausethat's what we're gonna use to build ourhomepage with and we can turn on the UXpage builder by clicking on this tabright here and once you come to thispage this is the flat sum page builderand we're gonna create our pagestep-by-step so I'm gonna show you howto add all the different elements anddifferent sections either by clicking onthe plus button right here or the add tocontent button right here but reallyquickly I want to show you how you caninsert one of these pre-made templatesright here and then you can go in andcustomize them however you want so ifyou want to use one of these templatesyou can but you're not gonna get thedemo images you're just gonna getplaceholders so what I want to do isjust show you really quickly whathappens when you click on one of theseso I'm gonna click on the classic shopright here and now you should see thetemplate get inserted right here withthe template layout and again you won'tget the demo images but you will haveplaceholders and what I want to do isjust quickly show you how you can editsome of these elements but you're gonnaget a better understanding of how tocreate all this and how to edit thisstuff as we go through making oure-commerce home page togetherso really quickly just on the left-handside you do have all of your elementsright here so you can see right at thetop you have a slider and then belowthat you have a row and you can expandthis section and you can see you havethree different columns and you can gointo each of these and you can go andedit all of this stuff if you want todelete anything all you have to do isclick on the wheel and you'll get thislittle pop-up and you can delete righthere or you can go into the options andthen you can customize these differentelements or you can make a copy of themif you want also and you can also justdouble click on the element and you willget the options right here so reallyquickly if you wanted to edit the textright here I can double click on it andI'll get this pop-up and then I can justedit the text however I want and thenall I would have to do is click OK rightthere and that's going to change thingsand if I want to remove one of thesebuttons I can click on it and then youget this little blue button I can clickon the wheel right here and then I canclick on the delete link and that'sgoing to remove that button right hereand then I can just go into these andedit the text however I want and if youdo make any changes you want to click onthe apply button right here and then youwant to click on the Update button righthere in order to save your changes okayso that's just a quick overview of howto use these templates and how to editeverything now I know I want a littlequick but again we're gonna go overeverything step by step as we go throughcreating the homepage on our own with ablank template so really quickly whatI'm gonna do is remove everything andthen we can start building out ourhomepage together okay so let me justclose out of this and once I'm back onthe blank canvas for the flats and pagebuilder now we can build out thedifferent sections on our custom homepage so you can click on the plus buttonright here to add your first element oryou can click on the add to contentbutton and that's gonna open up thislittle section right here on the lefthand side and there is a button calledflat 'some studio if you click on thatthere are a bunch of different pre-madetemplates for different sections thatyou can add to your different pageswe're not gonna use this in our videotutorial but I didn't want to mention itso I'm gonna close out of this and thefirst thing we're gonna do for our homeis a day slider so right down here inthe layout tab go ahead and click on theslider button and you should see theslider get inserted right here and ifyou ever want to delete this elementjust click on the wheel and you'll getthis little pop-up and you can click onthe delete link right here or you canclick on the options link and that'sgonna open up this section that you seeright here and if you go back to themain page right here if you ever want togo into your options you have the wheeloption right here or what you can do isjust double click on this and it's gonnaopen up the options right here so what Iwant to do for each of these elements isjust show you the options that Iselected for each of these elements thatwe add into our different pages so forthe slider I'm just gonna come down tothe navigation section and I want toremove the bullets so I want to justhave the arrows for navigation andyou'll notice what I'm talking aboutonce we add our background image for ourdifferent slider images and then down inthe auto slide what you can do is changethe amount of time that you stay on eachimage for your slider so right now it'sat 6,000 milliseconds so that's sixseconds and I want to put in fivethousand milliseconds so that we stay oneach image for five seconds before itautomatically switches to the next imageokay so once you're ready you can clickon the apply button right here and thenclick on update and what that's gonna dois save the element that you insertedand then the options that you selectedbut you can always do this at the end sonow we have our slider and what we wantto do is add some elements inside ourslider so you can click on the plusbutton right here or the add to sliderbutton right here and again that's gonnaopen up this little tab right here andwe want to add some banner images orbanner sections so I'm gonna click onlybanner right here and you should see thebanner get inserted right here and thereare a few different options for thedifferent layouts so if you wantdifferent text options you can selectany of these ones right here we're gonnause the blank one though for this videotutorial and we can just click in hereand what I want to do is go into theoptions for this banner so if you don'tsee this section right here just clickon the wheel and then click on theoptions tab and you'll come to this pageright hereand what I want to do is change theheight for this banner so in here I'mgoing to delete this and type in 700 pxand then down here in the backgroundsection I want to add the backgroundimage so I'm gonna click on select mediaand once you get the media library toshow up if you want to use the demoimages just find this image right herewhich is the slider JPEG and select thatand click on use image and now youshould see the image inserted here andyou can always remove this if you wantso we have our background image for thisfirst image slider and now what we cando is just go into this text box righthere and if you click on it you can editthis text so what we're gonna do is adda few different text elements so we candelete all of this by just going in hereand Deline this or what we can do isopen up the text editor and you shouldsee this pop up to edit this text boxand what you can do is just type in yourtext right here so I'll type in welcometo the macaroon shop and you can see onthe demo WordPress website on thisslider image right here we have a textblock and then a divider line and thensome additional text so all we're gonnado for this text block is just add thewelcome to de macaron shop and I have itas heading 4 and if you want to changethe font size you can do that here oryou can change the heading size and thenin the formatting tab right here you canchange the styling for this font or youcan add animations and all that stuff soit's really up to you but we're justgonna type in this text right here andthen once you're ready push OK and thenwe can go back right here and now inthis section right here what I want todo in this text box is I want to add alittle divider line so I can click onthe plus button right here and I can getthis little pop-up and I'm just gonnaclick on the divider option and youshould see it pop up here and you cancustomize the width and the height andall that stuff for the divider line ifyou don't like it but I like it just asthe default right here so i'm gonnaclick back and now we can add anothertext box so we can do that by clickingon the plus button right here and thenwe can just click on the text optionright here and now you should see thislittle pop-up with diffoptions and we can just choose the onethat we want and I'm just gonna go withthe blank paragraph right here so I'lljust click apply and what we can do isjust double click on this to open upthis text box right here and we canactually go and edit the text whateverwe paste in in the text editor so if Iclick on this and open this up we canjust paste in or type in deliciousgoodies and I have this on two linesright here and you can see that it'sheading 1 and I actually want tohighlight this and I want to go andchange the font size to 160% just tomake it larger and again you can formatthis text with animations and differentstyling options if you want but onceyou're ready click OK right here andthen let's go back and we can addanother divider line if we want so youcan click Add to text box or you canjust hover over the divider line andclick on the wheel and then duplicatethis and then just go back right hereand then just drag this to ever you wantto place it so you can see we have alittle divider line down there now andnow let's add our button for this firstslider so click on the add to textbutton and then find the button optionand click on that and what you can dohere is choose the type of button thatyou want so we're going to use theoutline option so click on that and youcan click apply and you should see thebutton right here and if you don't seethe options right here you can alwaysclick on the wheel to go to the optionsand I just want to change the text righthere so I'll type in learn more and youcan change whether you want tocapitalize all the letters or you don'tright here and then for the color I wantto change the color to white right hereso you can just choose whatever you wantso you have all your different coloroptions and then I'm gonna come down tothe bottom and I want to link this tothe about page now we're gonna make alittle bit later so if you want to linkthis right now you can just type in thesame URL that I'm gonna type in so HTTPcolon slash slash W W your website nameso I'll type in flat some theme commslash about so just type in your websitename and then put slash about and whatthat's going to do is link this to theabout page so that your visitors canclick on this and then they'll go toanother pageokay and once you're ready go ahead andclick on apply and now we have our firstslider image right here and we're gonnaadd another one really quickly togetherbut before we do that let's click on theUpdate button to save everything andonce everything is saved now we have ourfirst banner so we want to add a secondbanner to our slider so we can collapsethis and just click on add to slider andwe want to go through these same stepsagain and then we can add whatever textthat we want to our new banner so clickon add banner and you should see thissection right here and again we're gonnago with the blank option right here andthe first thing that we can do is justclick on this banner section so that weget the banner options and we can go inhere again and just change the height to700 px and then I want to add abackground image so if you want a sliderimage you can click on select media butif you just want to use a backgroundcolor you can just click in here andthen choose the color that you want soI'm gonna click on select media and Ishould get the media library right hereand if you want to use the demo imagesfind the second slider image so itshould be saved as slider to orsomething like that and if you needthese sizes that I use for all of myimages they are over here and again justas a reminder some of these images mightnot be exactly the same as you see inthis video because I do have to pay fora copyright for a lot of these imagesokay but I will have placeholders orsomething similar for you to use but itshouldn't really matter because you willbe creating your own e-commerce websitesso you should substitute all your imageswith your own images as you go throughcreating your site so once you're readycheck the box and click use this imageand you should see the image appearright here and I don't think we have todo anything else over here so we canjust go back and now in this sectionright here we have our text box so wecan put our first headline so if you seeon the demo website it says all yourfavorites and then deliver to your doorso let's go in here and just doubleclick this and then we can just paste inall your favorites right here and if wewant we can change this to heading 4just to change the font size and thenagain you can go into theseoptions to format your text however youwant and once you're ready come back tothe main section and for the secondbanner we're gonna add a divider soclick on add to text box and then justclick on the divider and that's gonnaadd it right there and then we can addsome more text so again you can alwaysjust click on the plus button right hereand we want to add the text option righthere and we can just go with theparagraph option right here so we'll gointo the text editor and I'll deletethis demo text and I'll just paste indelivered to your door which is what Ihave on the demo website and fordelivered I'm gonna change it to heading1 and then in the font sizes I'm gonnachange this to 130 percent just to makethe font a little larger and then if youwant to change the font for the sub textright here you can do that I'll leavethat as heading 3 right here and onceyou're ready click OK and then we canjust go back right here and now what wewant to do is add another divider so youcan duplicate this or click Add to textand then just click on the divider andit should get added or right over hereand the last thing that we're gonna dofor this banner or image slider is addanother button so I'll just click on thebutton option right here and I want touse the simple option because I like thebackground color in this one so I'llclick on apply right here and it shouldbring me to the button options and I canjust type in browse products right hereand I don't need to change any of theformatting I like how this looks but ifyou want to change the color you can dothat right here and at the bottom overhere if you want to link this button tothe shop page that we're gonna create alittle bit later then what you want todo is type in the URL right here and youcan always type this in a little bitlater if you want also so I'm just gonnatype in HTTP and the S is for anyonethat has an SSL certificate so if youdon't have an SSL certificate just typein HTTP and then colon slash slash WWFlat some theme com so put in your ownweb address and we're gonna create ourown custom store page so what I'm gonnado is type in products right herethe default store page is just gonna bestore so you can type in whatever youwant but we're gonna create a custompage so I want to put products righthere and once you're ready we can justsave everything so click apply and nowwe can just click on the Update buttonright here and once everything is savednow what we're gonna do is create thissection right here so we want to createa new section so I'm gonna collapse theslider and then click on add to contentand I want to add a text boxso click on text and then just clickapply and if we scroll down down hereyou should see it so I'm gonna click onopen text editor and I want to deletethe sample text and I just want to pastein the text from the demo website and wecan format this text by centering it andthen changing it to 120%and if you want to change the color youcan go into this option right hereand just select the color that you wantand I want to give this some morespacing because everything looks prettyclose together right now so I'm justgonna come here and just add a line andthen just click OK right here so you cansee we have our text right here and thatlooks pretty good so I'm gonna clickback and now what we're gonna do is adda row for our different buttons so clickon the add content button and then clickon the row element and we're gonna usethe three column options so just clickon that and we can just close out ofthis so now you should see the threecolumns right here and we can add abanner into each of these to havedifferent images for our buttons so whatwe're gonna do is just go back righthere and in each of these I'm gonna openup a column and then click Add to columnand what I want to do is come down andfind the banner option and click on thatand we're gonna use the blank optionbecause we're gonna put a text box inhere so we can close this and I want togo into the banner options so if youneed to you can click on the wheel righthere and go into the options and we wantto change the height for this banner sowhat I'm gonna do is just delete thisand type in 160 pxyou can see that the banner gets resizedright here and what we can also do isjust link this button to a certain pageso if you want to do that right nowwe're gonna link this button to a randompage that we're gonna create called Ymacaroons so I'll just type in the URLright here and you can do the same ifyou want just make sure that you put inyour own domain name and at the end overhere after the slash I'll type in Ymacaroons so I'll just go through thisreally quickly you can see that it saysHTTP colon slash slash W W your websitename com /y macaroons and you can alwaysgo in here and update these links alittle bit later also okay so the otherthing that I want to do is actually addthe background image and we should dothat right now so in the backgroundsection in the banner click on theselect media button and once you get themedia library I'm just gonna select thisoption right here or this image and thenclick on use image and you should seethe image show up right here and if youwant you can drag this little blue dotto Center the image with whatever partof the image that you want and you canalso type in the position right here andthe last thing that I want to do for thebanner is come to the hover section andI want to select the zoom fade so whensomeone hovers over this it's gonna havethe animation like that okay so the lastthing that we can do is just edit thistext by double clicking on this and thenwe'll go in here and we'll type in Ymacaroons with the question mark andthen I'll just change this to headingtwo to make it larger font and if youwant you can change the font color oranything like that but I'm pretty happywith this so I'll just click OK and thenwe'll go back right here and now whatwe're going to do is add the other twobanners to these two sections right hereso if you want you can pause the videoand just follow the same steps that wedid for this section or I can show youhow to do it again really quickly soI'll click on add elements and thenwe'll just go in here and we'll add abanner and we can just closeand now we have our banner options andI'm gonna go in here and change this to160 px and then we'll click to add abackground image and I'll just selectthis one right here and you should seethe image show up right here and you canalways reposition this if you want we'llleave it just where it is right now andthen for the hover again I'll use thezoom fade and then I want to link thisto another page so I'll type in the URL8 t TP s : / / w WB website name so goahead and type in your own and for thispage we're gonna have it go to the aboutpage so just type in slash about righthere and the last thing that we're gonnado is just change the text right here sogo and double click this and I'll typein meet the team and I'm gonna changethis to heading 2 and that looks prettygood so I'm pretty happy with that sowe'll just click OK right here and thenwe'll just go back right here so I'llshow you how to do it one more time justbecause we are linking these two pagesthat we haven't created yet so we'llclick and add another banner and you canalways just bypass this and fast forwardif you want if you think we're going tooslow so we'll go in here and change thisto 160 and then we'll add our backgroundimage and I'll go in here and selectthis image right here and click useimage and again you can drag this aroundto recenter this and then down here inthe hover will select zoom fade andwe're gonna link this to another pagedown here so go ahead and type in HTTPcolon slash slash WWF let some themecalm slash products and this is going tolink to the shopping page that we haveso the last thing that we have to do isjust double click on the text and we canjust type in some text right here soI'll type in shop and change this toheading 2 and then we should be good togo so click OK and then just click backright here and now what we want to do isadd a little space between this sectionand our next section so we can do thatby clicking on add to content and oncewethis little pop-up I want to find thegap options so click on this elementright here and then you can change theamount of spacing that you have but Ilike 30px it just gives a little bit ofroom right here so that's pretty good sowe'll just click back right here and nowwhat we want to do is we want to addthis title section with the title in thecenter like this so to do that we'regonna go in and add a new section soclick Add to content and what we want tofind is the title options so it shouldbe down here so go ahead and click onthat and you should see the title showup right here and you should have yourtitle options right here so what we wantto do is just go in and change the styleto the center option so that it has thetitle in the middle and then you havethe border lines on the side and then wecan go in and change our title righthere and I'll just type in featuredproducts and if you want to change thefont size you can do that right here orthe color but we're gonna leaveeverything else as is so let's clickapply right here and let's click on theUpdate button just to save everythingand once everything is updated now whatwe want to do is add a section for ourfeatured products and you can see on thehomepage right here then we're gonnahave eight different featured productsthat show up in this section so we don'thave any products yet because we haven'tlearned how to create them but we cancreate this section and it'll populateand show up once we create some featuredproducts so let's add this into our homepage right now by clicking on the add tocontent button and what we want to do isgo all the way down to the bottom overhere to the shop section and we want toadd the products element so click onthat and what we can do here is selectthe featured products options so clickon that and then click on apply and onceyou see the featured products optionsright here all I want to do is go intothe style tab and click on the normaloption and you can see right here thatyou do have the option of having acertain number of columns for yourproducts and we want to leave this as 4if you want the same as the demo websiteand there's pretty much nothing elsethat we have to change we have 8 righthere forthe number of products and then we'rejust gonna order these by whenever theywere created and we're gonna show thefeatured products right here okay soonce you're ready go ahead and clickapply and then click update and againthis section is gonna be blank right noweven though we do have the productswidget because we haven't created anyproducts yet so after you create someproducts and you select them as featuredproducts they will show up on the homepage so don't freak out if you don't seeanything right now okay so the lastthing that we're going to do for thehome page is add another section righthere for some blog posts so we're gonnaadd a title and then our post sectionright here and then we'll be donecreating our home page for thee-commerce website so let's go back andthe first thing that we're gonna do isadd a little spacing underneath theproduct section so let's click Add thecontent and you should see the productoptions show up right here and I justwant to go into the style tab and selectnormal and then if you want to changethe number of columns or products thatshow on the same row at one time you canhave more columns or less we're gonnaleave this as four right here and thenfor the number of products we're gonnahave eight total so we don't need tochange anything there and then if youwant to order your products in adifferent order you can go in here andselect the way that you want to do thatwe'll leave this as normal and we'regonna show all the featured products sowe'll just select feature right here butif you want to show all your productsyou can just select all but we do havethe option of selecting certain productsas featured products so that's whatwe're gonna show okay so once you'reready go ahead and click apply righthere and let's click update just to saveeverything and once everything is savednow we have the product section downhere for our featured products but againnothing is gonna show up because wedon't have any products created yet butonce you create some products and youselect them as featured products they'regonna show up on the home page so don'tfreak out if you don't see anythingright nowit's normal so we will go and learn howto create products in just a little bitbut right now all we're gonna do iscreate our last section for the homepage which is the blog section so againwe're going to have eightand then some blog post right here solet's go back to the ecommerce websitethat we're learning how to make andlet's add another title section downhere so let's click on add the contentand what we want to do is just come downand find that title widget so it's rightdown here so I'll just click title and Iwant to go into the style and select thecenter option and then we can justchange the title right here so we'lldelete this and just type in deliciousideas and once you're ready we can justclick on the apply button right here andif you want we can just update this andthen we're gonna add the blog postsection right underneath so click on addto content and what we want to find isthe blog post widget so click on thatand we're just gonna go with the normaloptions so just click apply and youshould see the options right here and wedon't really need to change too muchwe're just gonna have three columns toshow three blog posts or the most recentones and then down here in the postsection we're gonna change the number tothree blog posts right here and then forthe title size I'm gonna go in here andchange this to large and you'll see thatthe font doesn't really change here butit's gonna make a small littledifference and then we can just go downhere and just look at these otheroptions really quickly I think the onlything that I'm gonna do is just makesure that the text is centered and Iwant to make sure that I have thecomments turned on so right here whereit says comments I want to make surethat these are visible so if anyoneleaves a comment it will show the numberof comments that we have and I'm gonnahide everything else so we're gonnaleave everything else as default so youcan customize this however you want butonce you're ready go ahead and clickapply right here and then click updateand if we need to since we don't haveany real blog post right now after wecreate them and we see this sectionpopulated if anything looks a littlefunky or weird we can always come backto this page and edit whatever thingsthat we need to do okay so again clickupdate just to save everything and nowwe have just created the home page forour e-commercesite and now we can actually close outof this if you want so we can go andcheck out the page and once you exit outof the page builder you should bebrought to your home page right here andyou can see that we have our page allset up and down here we have our rowsection and then we have a featuredproduct section and our blog postsection so these two sections might notreally have anything because we haven'tcreated any products and we don't haveany blog posts other than the defaultone which we can delete a little bitlater okay so really quickly I want toshow you a few of the things that I didwhen I looked over this page before Irecorded this section so I'm gonna goback to the page builder really quicklyand really quickly on the page builder Iwant to go to the slider options andjust show you at the bottom of here inthe auto slide section that you can turnon and off the pause on hover so if youhave your mouse over the slider imageand this is on it's not gonna switch tothe other images automatically but ifyou turn this off then the slider isgoing to switch to the other imagesevery five seconds or whatever you putin over here so I turned this off andthat's something that I did on my own soif you want to do that go ahead and dothat and click apply and then clickupdate and then the other thing that Idid was I went to the blog post optionsand in the title section I change thisto extra-large and if I scroll down hereyou can see that it just makes the fonta little larger right here and then forthe font for the text I change that tomedium so if you want to change that goahead and do that but if you like howeverything looks then you don't need tochange anything but if you do make anychanges just click on the update buttonright here and then you can just closeout of this okayso this is the home page that we justcreated and we're gonna come back here alittle bit later to create our footerand our header menu and then we canalways customize anything else wheneverwe need to so right now we are good togo and if you're ready we can move on tothe next step the next thing that we'regonna learn how to do is create thisabout page right here so if you likewhat you see and you want to learn howto create this template and then you cango in and customize it however you wantlet's go back to the e-commerce websitethat we're learning how to meand we can just hover over new righthere and let's create a new page andonce you're on the add new page allwe're gonna do is just type in our pagetitle right here so I'll type in aboutand then down in the page attributes Iwant to select the page full widthoption and you'll notice that thepermalink shows up right here if you putin a page title then the defaultpermalink is gonna have the same name asthe page title if you ever want to editthis you can just come in here and typein whatever you want and then click OKand that's gonna be your new URL afteryou click on the publish button or theUpdate button ok so once you change thetemplate to the page full width let'sclick on the publish button to createthis page and once the page is createdwe can go to the UX builder tab to openup the page builder and once we're onthe page builder we're not gonna use anyof these templates so we're gonna buildthis from scratch so let's click on theplus button right here and we want toadd a banner so we're gonna use a bannerfor our page title so go ahead and clickon that and we'll just go with the blankoption right here so I'll come down tothe bottom and click apply and whatwe're gonna do is just change the sizeright here so I'm gonna change this to300 px so it makes it a little smallerand then if you want to change any ofthis stuff you can so we'll just changethe background image so I'll click onselect media and once the media libraryshows up I'm gonna select this imageright here for all of my different pagetitles so I'll click use image and nowwhat I want to do after we have ourimage inserted is just double click onthe text box so we get this littlepop-up and then I can just type in thepage title which I'll put as our storyand I'll change this to heading 1 andthen I think I go in here and change to105 percent so that's gonna give youthis font size right here and onceyou're ready go ahead and click on OKand then we can just click on back righthere and I add a divider so I'll justcome in here and click on this and thenif you want we can add some social mediabuttons so click add to text and thenjust come down to the share icons andclick on that and if you want to showthis text box using an animation so whenit uploads itflipz in or something like that what youcan do is go to the text box right hereand then click on the options tab andthen down here in the animate drop-downwhat you can do is select the animationthat you want so I'm going to use flipand X and that's just going to make thisstuff flip in on the x-axis as it loadsso you'll see that when we upload orshow this page a little bit later soagain I'll click update right here andnow we have our first section so now wecan add the section right below this sowe can collapse this banner and clickAdd to content and what we want to do isadd a new section right here so click onthis and then we can use the defaultoptions so we can just go down to thebottom and click apply and all I want todo here is in the class because this isa full width page template I want totype in container right here and whatthat's gonna do is make this into acontainer so that you have a gap on eachof the right and left hand side forformatting issues okay and if you wantedto you can add a background color orimage but we don't need to do that hereso I'll just click apply and clickupdate and now what we're going to do isadd a text box to the section so just goin here and then click on the textoption and we'll just go with theparagraph option right here so clickapply and then we'll open up the texteditor and I'll just go in here andpaste in the same text as the demowebsite and I'll change the font to 110percent right here and just change thecolor to this color and I'll Center thisto make it look pretty nice and onceyou're ready go ahead and click OK righthere and let's just save everything byclicking on the Update button and onceeverything is updated now we're gonnaadd a little title section right herefor the About section so I'll click onadd to section and then find the titleelement which should be at the bottom ofhere and click on that and then we canjust go in here and we want to Centerthis and then I'll change the title to afamily-owned business so you can type inwhatever you want and I'll leave this ash3 and I'll leave the color asthis but if you want you can always goin here and change this if you want soI'm happy with this so I'll just clickapply and then click update and nowwe're going to add the content sectionright here for the About section solet's click Add to section and we'rejust going to add a text box so go aheadand click on that and then just use theparagraph option and click apply andthen we can open up the text editor anddelete this text and just type in yourAbout section right here and you canformat this however you want so all I'mgonna do is just highlight everythingand just Center this and if you don'tsee all of these buttons just click onthis button that says toolbar toggle andyou'll see all of these so that you canformat the text colors and everythinglike that and then once you're readyclick OK and just click back right hereand we can update this just to saveeverything and once we do that we wantto add another title section for themeat d-team section so again we're gonnastay in this section so just click onadd section and just scroll down andfind the title element down here andclick on that and then we'll change thestyle to center again and we can justdelete the demo text and just type inmeet the team and I like this formattingand I don't need to add any gaps oranything like that so I'm pretty happywith that so I'll click OK and thenclick update and once everything isupdated now what we're gonna do is addsome rows over here for the employeesection for the meet the team so goahead and click on add to section andthen click on the row element and I wantto have four employees for this firstrow so I'll click on the four columnoption and then just click apply and youshould see the columns right here andwhat we're gonna do is add some teammember elements into each of these so wecan hover over this and just click onthe plus button and I want you to comedown and find the team employee or teammember so click on that and you shouldsee the image show up right here andthen if you want to change the name goahead and do that right here and you canchange the title of this employee righthere and you can also link this buttonor the section to another page if youput in a URL right here but I'm gonnaleave that blankall I want to do is come down to thesesocial media icons and if you want tohave some buttons show up right herewhat you want to do is type in the URLsfor these different social media pagesright here and you can make them so thatthey go to this employees pages if youwant so you want to type in those andthen the buttons will show up right hereand then if you want to put in a littledescription for your employee you canhover over the text box right here andjust double click this and you shouldget this pop-up and you can just pastein or type in your description righthere for this employee and then you canformat it if you want and then onceyou're ready go ahead and click on theok button and then just click back righthere so that's how you create the teammember and what I'm gonna do is justhover over this team member and make acopy of it a few times and drag it intothese other elements right here but ifyou want to you can just pause the videoand then create the additional teammembers and then once you're ready pushplay so right now all I'm doing is justmaking a copy of all these so you cansee I have four team members right hereand I can just go into each of these andedit them if I wanted and then to dragthem to these other sections all I haveto do is just hover over it and thenjust move it into these other columnsright here and you can see that theypopulate on the page right here okay soonce you're ready go ahead and pause thevideo create this section and then pushplay and what we're gonna do to roundout this page is create this valuesection so I'm gonna show you how tocreate this section right here okay soI'll see you in just a few minutes allright and welcome back so if you pausethe video you should have someadditional employees right here and ifyou didn't pause the video we're justgonna move on to the next section rightbelow so we want to add a title sectiondown here so we can just click on theplus button right here and we want to gointo the content section and find thetitle element and click on that andwe're just gonna go in here and Centerthis and then we'll type in values righthereand then just click apply and clickupdate to save everything and then whatwe're gonna do is add two rows at thebottom over here so for the first rowwe'll click Add to section and we'lljust click on row and we want to do twocolumns right hereand close this so we have the first twocolumns and then what we're gonna do isgo in at the second row right now justso that you have everything because I'mjust gonna show you how to create theicon box once and then you can pause thevideo and add the other sections overhere just like the employee section soyou should have four different columnson two different rows right here and wedon't need to change anything with therow options so we can just hover overone of these elements and click on theplus button and we'll get this pop upand we want to find the icon element sofind the icon box and go ahead and clickon that and once you see the icon boxright here if you want to add an icon goahead and click on select media and inthe demo images you should see someicons right here so you can just selectwhichever one that you want if you wantto upload your own you can always justclick on upload files and then uploadyour own images and once you're readyclick on the blue button down here andyou should see the icons show up righthere and what you can do is resize thisicon to whatever size that you want soI'll just put it at 44 px and I want toCenter this so I'll change the iconposition right here so it puts it in thecenter and that's pretty much all wehave to do we're not going to doanything else but if you want to editthis text right here just go ahead anddouble click on this text box and youshould see this pop-up right here andwhat you can do is just put in the textright here so this is the value sectionfor my demo website so you can see Ijust put in a value called quality righthere so I'll just Center this and if youwant to format any of the stuff you canI like how this looks right here so I'lljust leave this as is so once you typein your value or whatever descriptionsection gonna click OK and then just goback right here and click on the Updatebutton to save everything and prettymuch that's all you have to do to createthis icon section for this section righthere so you're gonna do this a few othertimes for these other boxes so if youwant you can pause the video and do thatright now what I'm gonna do is justquickly pause the video and create theseother sections and pretty much we'regonna be done with the about page so goahead and pause the video and createthese sections and then push play onceyou're readyand we'll review this page together andthen we'll move on to the next page thatwe're gonna learn how to create okay seeyou in just a few minutes alright andwelcome back so if you pause the videonow you should have some additional iconboxes here and you can see in thissection right here that I do have someadditional icon boxes in all of mydifferent columns so we have the iconsand then the values right here so ifyou're ready just click on the Updatebutton to save everything and now onceeverything is saved we can close out ofthis and we should be brought to theabout page right here so you can see wehave the URL up here and we haveeverything that we just created downhere so if this is what you see then weare good to go and now what we can do ismove on to the next step and now whatwe're gonna learn how to make is thispage right here so this is just anotherpage and it doesn't really have to be onyour WordPress website but if you wantto learn how to make this I'm gonna showyou how so you should know how to makethis and now what we're gonna do islearn how to make this page right hereso it should be pretty easy because youalready know how to create page titlesand different sections with text but Ijust want to create this page just forthe demo ecommerce website so I'm gonnashow you how to make it really quicklyso if you want to create that page let'sgo back to our wordpress website andhover over new and click on page andonce you're on the add new page go aheadand type in your page title right hereso I just types in why macaroons andthen for the template I want to choosethe full width options so go ahead andselect that and then once you're readyclick on the publish button and once thepage is published let's go to our flatsum page builder so click on this tabright here and once you're on the newtemplate for the new page all we'regonna do is click Add to content andthen we're gonna add a banner so findthat and click on that we'll go with theblank banner and I'll just close out ofthis and I should be in the banneroptions right here and I want to changethe height to 300 so I'll just type in300 px and then we can add the bannerimage that we want to use so click onselect media and then if you want to usethe demo image just use this image righthere and click use this imageand you should see the image show upright here and we can just double clickon the text and change the page titleright here so I'll type in y macaroonsand I believe this is 110% but I'm notgonna format this because it lookspretty good just by pasting it in fromthe demo WordPress website and it doeshave heading 1 right thereso I'll click OK right there and we'llgo back and then we can just put in alittle divider right underneath this sowe'll come here and put that in andthese steps should be pretty easybecause we've already done a lot of thisstuff a few times so if I am going alittle too fast you can always pause thevideo or rewind and the last thing thatwe're gonna do for this title section isadd some social media buttons so clickon add to text and then find the shareicons right here and click on that andyou should see these social mediabuttons show up right here and you canformat this if you need to we'll leavethat as is so we're gonna come back tothe main page here and now what we wantto do is add another section that we cancreate and put in our text and all thatstuff so I'm gonna click on the big addto content button and I want to add asection right here just so that we cango and create this as a container sothat it's not full width so in thesection options I want to type incontainer right here and then that'sjust going to give us some gaps on theright hand left hand side and then wecan click on add elements and we want toadd our title section really quickly sojust come down here and click on titleand we have this option so we'll go inand click center and then I'm gonna goto the demo website and just copy thistext right here it's just because Idon't want to type it in and for thetitle I'll just delete this and pastethat in so you can see it says that'seasy because they're delicious and nowwe'll go back and we want to add a textsection now so click on add to sectionand then find the text element and clickon that and we're just gonna go with theparagraph options so I'll click applyand then we can open up the text editorand delete the dummy text and just pastein the text that we want to put intothis page and I'll highlight everythingand just Center thisand if you want to format the text to adifferent color you can do that by justselecting whatever color that you wantor font size or anything like that sothere's one other thing before Iactually forget so if you want to everlink any of this text to another pageyou can just highlight the text that youwant to link to and then you can clickon this link button right here and thenyou can type in the URL right here oryou can go to the link options andyou'll show this little pop-up and whatyou can do is select the page that youwant to link to and then you have someadditional options here okay so we'renot going to do that for this but I didwant to just show you that you can dothat and you can do a bunch of otherstuff using all of these other buttonsso you can also add images andeverything like that so I do have avideo tutorial on how to use WordPressif this is your first time usingWordPress and that's a beginnerstutorial so I will link you to that inthe video description okay so back ontrack now we are done with the textsection so I'm gonna go back and we haveeverything that we need so let's justclick update right here and you can seethat we have our complete page so thispage was really easy to make andhopefully you had no trouble whatsoeverand if you're ready we can just closeout of this and take a look at it andnow you should be on the page that wejust created so you can see all of thecontent that we added right here sousing the flats on page builder isreally easy to build out some custompages for our online store and we'regonna take a break from creating pagesfor just a little bit and before weactually move on to the next step I wantto ask you if you liked this video andit's very helpful to give it a bigthumbs up and leave a comment in thecomment section letting me know and alsomake sure to subscribe to the NYC techclub YouTube channel because I doappreciate the support okay so now wecan move on to the next step and whatwe're gonna do right now is start theprocess of creating our online store sobefore we can create this custom onlinestore page we have to create someproducts so the type of products thatwe're going to create are singlevariable products such as this where youonly have one option and no variablessuch as colors or different sizes andthen we're going to learn how to createvariableproducts like this where you have aprice range and you can have as manydifferent variables as you want such assizes or different colors or anythinglike that but before we actually createany products what I want to do is gothrough our WooCommerce settings to setthe currency and the shipping rates andeverything like that so if you want todo that what we want to do is go back toour e-commerce website and I want you tohover over the website name and let's goback to our dashboard once you're backon the WordPress dashboard we want tocome down to the WooCommerce tab andhover over that and click on settingsonce you're on the settings page youshould see all these tabs here and youcan go through them one by one to setyour settings for your e-commercewebsite or what we can do is hover overhelp and click on that and open thislittle section and we can run the setupwizard for WooCommerce so let's do thatby clicking on this link right here andthen we can click on this button righthere and once you're on this page thisis the setup wizard so you can gothrough all these different steps andwe'll go through them together so thefirst thing that you want to do is typein where your store is going to be basedonline so I have the United States hereand then I filled out my address righthere and then what you want to do ischoose the currency that you want tosell in so we're using US dollars forthis demo site and then you can selectwhether or not you're going to sellphysical or digital products so justselect whatever you want and you cancheck this box if you want and then onceyou're ready click lets go and onceyou're on the payments tab you can seethere are some default payment optionsright here and there are some additionalpayment options that you can use alittle bit later so I will show you howyou can get to those after we go throughthe setup wizard so right now we havethe stripe and PayPal option and thensome offline payment options right herethese ones are all turned off right nowbut you can turn these on if you wantwhat I want to do for my e-commercewebsite is I just want to use PayPal soI'm gonna turn off stripe right here andthen you can put in the email addressthat you want to use for PayPal righthere so I'll leave that as this emailaddress and once you're ready go aheadand click on the continue button andonce you're on the shippings page youcan see thereour different shipping zones right hereso you have your country that you'relocated in and then all other locationsother than your current country so youcan put in different shipping methods ordifferent prices that you want to chargefor shipping over here so you can selectthe flat rate or free shipping for thesedifferent shipping zones so I'm gonnahave a flat rate for both of these soI'll put in five dollars for my defaultcountry and then for all other locationsI'll put in ten dollars right here and Iwill cover shipping zones again in moredetails when we go through theWooCommerce settings pages but sincewe're just going through the setupwizard right now if you want to use anyof these methods right here then goahead and select what you want and thereis another option called live rateswhich gets the rates from differentshipping carriers if you want to useUnited States Postal or UPS or FedEx orsomething like that what you can do isclick on this link right here and it'sgoing to open up this page right hereand WooCommerce creates additionalplugins that you can use to get therates that you would have to charge yourcustomers if you were to ship somethingbased on these different carriers so ifyou want to use FedEx or any of theseother companies then you can justpurchase these WooCommerce plugins andthen install them and then you can getthe actual rates that you have to chargeyour customers whenever they make atransaction and that's gonna be based onthe size and weight of your products soas we go through making our products forour e-commerce website I will show youwhere you can add the different weightsand different sizes and everything sothat you can get an accurate rate fromthe live rates option if you want to usethat but again we'll cover shipping in alittle bit more detail when we go to thesettings page but right now since we'rejust running the setup wizard go aheadand choose whatever you want right hereor you can turn these off and then onceyou're ready go ahead and click on thecontinue button and before I click onthe continue button right here I do wantto note that you can choose themeasurement options right here for yourweight and also the dimensions righthere so I'm gonna leave everything asthe default but if you need to go aheadand change or select whatever you wantand then once you're ready click on comecontinue and once you come to this tabright here I'm going to turn off theMailChimp option but I want to have theautomated taxes just to make my life alittle bit easier so I'll leave thatchecked and once you're ready click oncontinue and now all we have to do isactivate our jetpack so if you want goahead and click on the continue withjetpack button and you should beredirected to the jetpack page and whatyou want to do is create an account sothat you can log in so go ahead and typein your email address or whatever yousee right here and then click on thecontinue button and once the jetpack isconnected you are good to go and if youwant to subscribe to some newsletters orsomething like that you can click onthis button we're not going to do thatwe're gonna come down to the bottom andwe want to go and review our settingsand then go through the WooCommercesettings and a little bit more detailbefore we start creating our products sogo ahead and click on this button righthere that says review settings how touse WooCommerce for beginners on the NYCtech club YouTube channel so you cancheck that out I will link you to it inthe video description and we do go intomore details about how to useWooCommerce in that video so I'll goover as much as I can in this videotutorial but we can only cover so muchbecause this is a tutorial on how tobuild a WooCommerce website so I will goand once you're on the products tabbefore we move on I do want to note thatI do have a video tutorial on how to useWooCommerce for beginners on the NYCtech club YouTube channel so I will linkyou to that and you can check that outto go into more details on how to useWooCommerce alright so once you're onthe products tab there are some links uphere and I'll let you explore theinventory and downloadable products tabon your own we're gonna stay on thegeneral tab right here and what I wantto do is just show you a few things soonce you go through the setup wizard theWooCommerce plug-in it's gonna installsome default pages for you so by defaultthere is gonna be a page called shop andif you want to create another page thenyou can set it as the shop page and theshop page has a default layout whatwe're gonna do is create a custom pagethat looks like this but if you want touse the shop pageWooCommerce puts in by default you canuse that also so I'll show you what thatlooks like in just a little bit when wego over the step of creating your shoppage so everything here looks prettygood if you want to change themeasurements for the weight and thedimensions you can do that right hereagain make sure that you click on SaveChanges if you do make any changes okayso let's go to the text tab once you'reready and once you're on the text tab wedon't really do anything here because weenabled the automated taxes and we haveeverything that we need but if you domake any changes make sure that youclick on the Save Changes button sothere are some additional links here butagain you don't need to go through themsince we enabled the automated taxes sowe're just going to move on to theshipping tab and once you're on theshipping tab you can see that we havethese zones that we saw in the setupwizard right here and if you ever wantto edit these zones you can just hoverover them and click on edit and then youcan change the shipping method or theprice that you're charging for thesedifferent zones and you can also addsome additional zones if you click onthis button right here and we're notgoing to go through these links in thisvideo tutorial but in the WooCommercetutorial for beginners we do go throughthese so you can go and check that outand again I will have a link to thatvideo in the video description but whatI can't show you is if you want the liverates option what you can do is click onthe extensions link right here andthat's gonna open up this page righthere and if you go to the shipping's tabit's gonna open up this page where youcan download some of these plugins ifyou purchase them and then you can pullthe rates that they would charge foryour products or whatever your shippingbased on what these carriers are gonnacharge so there's everything from UPSFEDEXto all these other internationalcompanies so you can explore this pageon your own and again we do go throughthis stuff in more detail in a weirwoodcommerce tutorial for beginners so I'lllet you do that on your ownbut I did want to note that you can uselive rates instead of the flat rate orfree shipping options that you see righthere okay so let's go to the paymentstab but once you're ready and onceyou're on the payments tab you can seethere are some default options righthere andI just want to turn on this PayPaloption and I also want to make sure thatthe PayPal checkout is enabled and whatwe can do is go through the setupoptions over here to integrate PayPalwith our e-commerce website but beforewe do that I also want to note that youcan add some additional payment methodsby again clicking on the extensions linkand you'll go to this page right hereand we're on the payments tab now andyou can see there are some additionalpayment methods that you can use if youdownload the plugins for these so theymight cost additional money I'm not toosure but you can just click on the onesthat you want to use and download themand again install these plugins and thenyou can use these different paymentoptions for your e-commerce website soI'll let you explore that on your ownand again we do cover additional paymentoptions in our WooCommerce tutorial forbeginners so for this demo website thatI'm creating I'm just gonna use PayPaland PayPal checkout so for PayPal I wantto go through the setup options so onceyou enable this if you want to usePayPal click on the setup option andonce you come to the PayPal setup pageyou want to make sure that this isenabled right here and then you want toput in your paypal email address righthere and then if you come down toreceiver email you want to put in theemail address so that you can get anotification whenever you get atransaction and if you want to hoverover all of these other sections with aquestion mark then you can see thislittle pop up to see what these sectionsare about but we can leave this stuffblank all I want to do is just come downto the bottom to the API credentials andwhat you want to do is put thisinformation in if you want to be able toprocess refunds via PayPal so if youwant to do that you want to click onthis link right here and then go and loginto PayPal and what you want to do iscome to the API access section and youwant to click on this link to get theAPI credentials and you're going to beredirected to the API credentials pageand what you want to do is come down tothe API integration section and thenclick on manage API credentials andthat's where you can go and get theinformation that you need for a usernamepassword and signature so you're gonnahave to gointo PayPal and generate that and thenyou can copy and paste the informationinto these sections right here and Ican't show you my username password andsignature because they're distinct andunique so I have to use them from my owne-commerce website so once you put thisin all you have to do is click SaveChanges right here and then you're goodto go so go ahead and do that on yourown and then once you're ready I wantyou to go back to the payments tab andthen what we're gonna do is just comedown to the PayPal checkout and makesure that that's enabled and then clickmanage right here and once you come tothe PayPal checkout page there shouldn'tbe anything that you need to do becausewe did everything in the setup wizardbut if you want you can update thepaypal email address right here and youcan change your website name and insertyour logo so if you want you can pausethe video and go through this page righthere if you do make any changes makesure that you click on the Save Changesbutton but we don't need to do anythinghere so we can just move on to the nextstep but again if you want to integratesome additional payment options makesure that you click on the extensionslink and then go to the payments tab andthen you can just download whateverpayment plugins that you want tointegrate into your e-commerce websiteok so once you're ready let's move on tothe accounts and privacy tab and onceyou come to this page there's reallynothing to do we're gonna leaveeverything as the default but in theprivacy policy section once you create aprivacy page you can go into thisdrop-down and select that page so thatwhen you have the registration privacypolicy and checkout privacy policy showup on these respective pages you'regonna have a link to that page over hereso if you want to update this text youcan do that if you do make any changesmake sure that you click on the SaveChanges button but again we're gonnaleave everything as a default right nowand if we do create a privacy policypage together we can come back in hereand select that page together ok so onceyou're ready let's go to the emails taband on the email tab you can see thatyou have a bunch of different types oftransactions and for the first three anemail is going to be sent to this emailaddress to notify you so if you want toupdate your email address just click onthe manage button right here and thenyou can update your email and then forthese other trendsactions and emails going to be sent toyour customer so if you want to updatethese you can click on these buttonsright here and then down here is whereyou can update the sender information sowhenever a customer gets an email it'sgonna come from this name right here andfrom this email address so if you'regoing to create an email just using yourwebsite domain then you can update thisafter you create that email address andagain we will have a link in the videodescription to how to create an emailaddress using your own website domainfor free so you can check that out andif you do make any changes click on theSave Changes button here but we're gonnaleave everything as is so the last tabthat we have to go to is the Advancedtab and once you come to the Advancedtab this is where you can see that thereare some default pages selected for youand again once you run the WooCommercesetup wizard you should have these pagescreated for you and they should alreadybe selected so if you have this thenyou're good to go and you do need tomake a terms and conditions page alittle bit later and then you can justgo in here and select that page so thatit is set to the terms and conditionspage and other than that pretty mucheverything is set up for you so youdon't need to do anything but again ifyou do make any changes make sure thatyou click on that Save Changes buttonand we don't need to go through theseother links so this is pretty much theWooCommerce settings and again if we docreate a terms and conditions pagetogether I will remind you to go in hereand select the page but these are thingsthat you can do on your own since youknow how to create pages and all thatstuff so if you're ready let's move onto the next step and now what we'regonna do is learn how to create thedifferent types of products for oure-commerce websiteso the first type of product that we'regonna learn how to make is called asimple product and what that means isyou're gonna create a product with novariables and no price variations sothere's only one option here and you canpurchase as many of these as you want soyou can see this is what the productpage looks like for a simple product soif you want to learn how to create asimple product what you want to do is goback to your e-commerce website and thenhover over new and click on product andonce you're on the add new product pagewe're just gonna fill out theinformation on thisto create our new product so the firstthing that we're gonna do is just typein the product name right here so I'lltype in butter orange and then thissection is where you're gonna type inthe long description and then at thebottom over here is the shortdescription and then this section isyour product data so we're gonna gothrough all of this but really quicklylet me just show you where the longdescription is on the demo ecommercewebsite so at the top over here this iswhat you call the short description andthen down here in the descriptionsection this is where you can put in alonger description and on the e-commercewebsite it might be a little confusingbecause you see this section for thelong description and then at the bottomover here you have the short descriptionbut that's just how they set things upso what we can do is just go to the demowebsite and I'll just come up here andI'm gonna highlight the shortdescription right here and just copythat and paste then just to save sometime so again this is the shortdescription that we want to put in righthere and if you want to add any imagesor anything just put your mouse whereveryou want to have the image and thenclick on add media and then you canupload your own images and all thatstuff so now what we can do is just putin the long description and then we'llput in the price and all that stuff andit doesn't really matter what order yougo in but I just want to put in thedescription stuff right now just to getout of the way and then we can talkabout how to add the information for thesimple product so this is the longdescription and I'll just paste it inright here and once you're ready we cancome down to the product data sectionand since we're creating a simpleproduct in this drop-down you want tomake sure that you select simple productand if this is a virtual product you cancheck this box and you can see that theshipping tab disappears and then if thisis a downloadable product you'll getthis section right here to upload thefiles but this is gonna be a realproduct since it's a macaroon so I willleave this unchecked and what I can dohere is just type in the price and if Iwant I can put in a sale price and youcan also schedule the sale by clickingon this link right here and then you canput in the dates right here if you wantso once we have our price now we canjust go through these tabs and I'llgo through them with you but we're notgonna actually add everything into eachthese tabs we're just gonna go intocertain one of these but I might as welljust show you what each of these arereally quickly so in the inventory tabthis is where you can add the SKU numberand you can manage your stock and saywhether or not this is in stock or outof stock and then for the shipping tabif you're using the live rates option orif you would just want to put in theweight and the dimensions you can dothat right here and you can also selectthe shipping class if you have shippingclasses but we didn't set any up in ourWooCommerce settings so we're just goingto use the flat rate or the freeshipping option that we set up duringthe setup wizard and then we can go tothe link products tab and what you cando here if you have some additionalproducts created is put in the productnames or the product IDs to upsell orcross-sell these products on the productpage but we're not gonna do that forthis tutorial so we can just go to theattributes tab and this is where he canadd some variables and everything likethatso we're gonna do some stuff with theattributes tab when we create variableproducts but we don't need to doanything right now for a simple productso we can just go to the Advanced taband on the Advanced tab this is whereyou can put in the option of enablingreviews or if you have a note for thecustomer you can put that in right herebut we don't need to do anything we justwant to make sure that this box isselected so that when someone buys thisproduct they can also review it so onceyou're ready we can go to the extra taband this is just a tab with additionalcustomizations for the product page soyou can go in here and see all thedifferent options that you have if youwant to custom bubble you can just go inhere and enable it and then you can putin the title maybe it says new or onsale or discontinued or something likethat and then you have some additionaloptions here we don't really do anythinghere but it is a cool little feature soit's really up to you and now what wecan do is just jump over to the productimage section and this is where you wantto add your product image so we can justclick on set product image and we'regonna go to our media library and I'mjust gonna select thisimage right here and click on the bluebutton and you should see the image showup right here and then if you want toadd some alternative images you can comedown to the product gallery and click onthis and then what you can do is justclick and add or update or upload asmany different images as you want sowe'll just click in this one and maybewe'll add this one also so we have twocheck marks and we can just click Add togallery and now you see the two imagesright here and you can always removethese by clicking on the X over here andthen if you want you can put in productcategories which is going to help sortyour different products and also thishelps with showing recommended productsin the product page so if you put inproduct tags and categories that aresimilar to other products than in theproduct page down here in relatedproducts those products are going toshow up over hereok so what we can do is just go aheadand add some new category names so clickon add new category and we can just typein cotton right here and push enter andyou'll see that the category name showsup right here and then we can type insomething like cream-filled and reallywhatever you want and you can alwaysedit these categories by clicking on thecategories link over here and you candelete them or anything like thatso I'll just add those and maybe I'lltype in macaroons right here and I'lltype in cream filled so again thecategory names and the product tags aregonna help with the related productsthat populate on the product page so youwant to be smart about what you put inif you put in anything but you canalways just leave it as uncatted eyesalso and if you want this product toshow up on the homepage remember we'regonna have a featured product section sowhat you can do is right here where itsays catalog visibility if you click onthis link you can check this box righthere that says this is a featuredproduct and if you check this then it'sgonna show up on the homepage since wehave a featured product section so ifyou don't check this box then thisproduct isn't gonna show up on thehomepage and only on the shop page orthe custom page that we create ok soI'll click OK here and I'll make it afeatured product and once you're readyto create this product all we have to dois click the publish button and once theproduct is published we can go and checkit out by clickingon view product and once you come to theproduct page you should see this and itlooks a little different than the demoecommerce website so I want to go intomy settings and I want to change a fewthings I want to change the link colorsthat you see on this page to this colorright here and then I want to remove thePayPal buttons because I don't thinkthey look that good so if you want to dothat first we can go and remove thePayPal buttons by going to our dashboardand then clicking on the settings optionunder WooCommerce and then if you cometo the payments tab to remove the PayPalbuttons I want you to come to the PayPalcheckout option and then click on themanage button and once you come to thispage I just want you to scroll down tothe button settings and I want you touncheck the smart payment buttons optionand then you can uncheck the check outon cart page and check out on singleproduct and that's just gonna remove thebuttons on those pages so you're stillgoing to be able to use PayPal and ifyou want to disable PayPal credit youcan do that by unchecking this box alsoso that's all we have to do to removethe PayPal buttons from the pages so wecan click on Save Changes right here andonce the settings are saved now what Iwant to do to change the product pagelayout and some of the link colors is Iwant you to hover over flat sum andclick on theme options and you're goingto come back to the customize page thatyou see right here with all these tabsand to change the link colors we can gointo the style tab and then go to thecolors tab and just come down to thelinks section right here and what I wantto do is put in the color code that yousee for the widget link colors into thisone right here so I'm gonna go into thisone and just copy this color code andthen go into the link colors right hereand just paste that in so you can seethe color changes right there and thenif you want to change the hover coloryou can do that right here also so youcan do whatever you want but I want tochange the link colors right here sothat you can see they change right hereand then also down here in thecategories and tags section ok so oncewe do that we can go back and I want togo back to the main page and go to theshop taband then I want to go into the productpage tab and I just want to change thelayout to the left sidebar option andonce this refresh is over here you cansee that we're gonna have a sidebar thatwe can customize in just a little bitand then we have our section down hereso this looks a lot better and I'm gonnaclick on the publish button just to saveall my changes and once everything issaved we can go back to the product pageright here and now we can just refreshthis and once the product page loadsthis is what you should see now so atthe bottom over here we're gonna have arelated product section that willpopulate as you create some additionalproducts with similar categories andproduct tags and we can go in andcustomize our sidebar and just a littlebit so if all you're creating are simpleproducts for the e-commerce website thatyou're learning how to make go ahead andpause the video and create as manydifferent simple products as you wantand then push play once you're ready andI'm going to show you how to create somevariable products otherwise if you'reready we can just move on to the nextstepand now what we're gonna do is learn howto create some variable products for oure-commerce website so you can see righthere the product page looks very similarexcept that you have different sizesright here that you can choose from soyou can see if I choose 12 ounces it'sgonna be $6.99 and then if I wanted to Ican create a different variable that hasa different price and you can have asmany different variables as you want soif you want sizes and colors you cancombine them so I'll show you how to dothat in this part of this video tutorialso if you want to learn how to createsome variable products let's go and dothat right now so again if you wanted toyou can pause the video and create somesimple products but if you want to learnhow to create variable products let'sjust go and create a new product byhovering over new and click on productonce you're on the add product pageyou're gonna do these same steps as thesimple product so you're gonna put in aproduct title right here and then yourlong description right hereand then at the bottom you can put inyour short description and then aproduct image and any alternative imagesif you want and you can also add someproduct tags and product categories sothat when you have related productsthey're going to populate on the productpage so once you do that you can alsoclick on the edit button right heremake this a feature product to show upin the featured product section if youwant we're not going to do that for thisproduct but just remember that you wantto do that if you want the product toshow up on the homepage since that'swhat we did for our custom homepage soto create a variable product what youreally have to do is just focus on theproduct data section and what you wantto do is go into this drop-down andselect the variable product option andyou can see that this tab changes alittle bit so we'll go through all thesetabs and I'll show you how to add thevariable and then the price and all thatstuff so we don't really need to doanything for the general tab and for theinventory tab if you want to add an SKUnumber or manager stock you can do thaton your own and then for shipping youcan put in the weight and the dimensionsif you want and we already set theshipping rates in the WooCommercesettings so we don't really need to doanything here for linked products wedon't really cover this but I do coverit in my tutorial on how to useWooCommerce so you can check that out orread up on this on your own and forvariable products what you really wantto do is go to the attributes tab and inthis drop-down right here you want tomake sure that you select the customproduct attribute and to create yourfirst variable you want to click Addright here and once you see this sectionright here what you want to do is typein the name for the variable so we'll dosize for this variable and then you'regoing to type in the values right hereand you want to read the instructions sothat you know how to sort these valuesor separate them you want to use a lineand this line is going to be shift andthe slash signs so you don't want to usea comma and what we can do is just typein some values here so you can see I putin the line right here to break this upand we'll just put in three differentsizes so we'll do eight ounces one poundand ten pounds and once you're readywhat you want to do is make sure thatyou check both of these boxes so visibleon the product page and also used forvariations and then once you're ready goahead and click on save attributes andonce that's saved you can always go backin here and change the values or thevariable name and all that stuff and ifyou want to add some additionalvariables you can just go back in hereand click Add and then you'll addanother variable over here also so ifyou want its size andor something like that you can add asmany different variables as you wantjust make sure that you click on saveattributes and check those two boxesthat you see right here whenever you goin here okay so once you're ready what Iwant you to do is click on thevariations tab and once you're on thevariations tab right here you're gonnasee this drop down and we just want tomake sure that we select add variationright here and then click go and onceyou see this little section right hereyou can expand this and you'll see allthe details for this variable right hereso you can put in the price or the saleprice and everything like that what youcan do is select the different variableoptions right here so you can do justfor 8 ounces and then put in a priceright here and then if you click go youcan add another one of these lines andthen you can go in and select one poundand put in a different price so I'llshow you how to do that in a secondvariable product that we create togetherbut right now all I'm gonna do is justcreate a basic variable product where wehave one price for all the differentsizes that we have for this variable soI'll just come in here and just type in$15.99 for the price and that's all I'lldo so I'll just click Save Changes righthere and once that's saved if you wantyou can go into the Advanced tab andmake sure that the reviews are enabledand then if you want to go to the extratab right here you can always go in hereand then just customize whatever youwant and the last thing that you have todo is just publish this product onceyou're ready and once the product ispublished let's go and check it outreally quickly and once the product pageloads don't worry about the sidebarright here we can always customize thisa little bit later and we can remove theuncatted eyes category also but rightnow you can see on this side that wehave our size variable so we can just goin here and select whatever size that wewant and we can add as many as we wantto our shopping cart so this is how youcreate a very basic variable product butwhat I want to do is show you how youcan create a variable product withdifferent price ranges based on thesedifferent sizes and also how you can addmultiple variables so if you want to dothat I'm going to show you how to dothat really quickly so let's go andcreate a new variable so let's click onadd new and once you're back on the addnew product I already added the newproduct title and then I putthe description right here and the shortdescription down here and I put in myimage and I put in some category namesand product tags right here and againyou want to put this in so that when therelated product section shows up you'regonna have products similar to this oneso it's gonna be based on the productcategories and the product tags and justas a reminder if you want to make this afeatured product you want to go in hereand check this box right here so whatwe're gonna do is come back to theproduct data section and again we'recreating a variable product with morethan one variable this time and we'llmake prices based on the values that weselect so we're gonna go in here andselect variable product and we're gonnaskip all this stuff and just come downand create our variables so I'm gonna goto the attributes tab and once I come tothis tab I'll click and add my firstvariable and right here I'll put in thefirst variable so I'll just type in sizeand then I'll put in eight ounces andthen I'll put the spacer one pound andten pounds and then I'll click on thisbox right here to say use for variationsbecause you want to make sure that youdo that and then click Save attributesand once that's saved if you ever wantto go back in here you can just clickand expand this section right here andyou're gonna see the values and you canalways go in and edit this stuff okay soI want to add another variable becausewe want to have two variables for thisproduct so I'm gonna click Add again andthis is all you have to do to add asmany different variables as you want sofor this variable I'll call it roast andthen we'll just put in light and we'llput in dark and then I want to checkthis box again that says used forvariations and click Save attributes andonce that's saved now we can go to thevariations tab and once you're on thistab you should see two options righthere so I'm gonna show you the easy wayfirst and then the more complicated wayafter that so if I just click on addvariation and click go right here andyou're gonna see this section right hereand you should see all your sizevariables right here and then all ofyour roast variables right here and forthis example if I want to make a pricefor the light roast and then a differentprice for the dark roast what I have todo is I have to have two rows of theseso that I can select the light roast inthis row and then I can have nowhere I select the dark roast so whatI'm gonna do is just add anothervariation and you can see right herethat we have another drop down and wecan just select the roast that we wantso I'll do light here and dark here justto make it in order and if I want to puta certain price for the light roast Ican just go in here and click and expandthis and I should see this entiresection and then we can just type in$6.99 for the light roast and then forthe dark roast if I collapse this I cango into this one that has the dark roastselected and then I can put in tendollars and 99 cents and then I'llcollapse this one so you can see thatyour visitor can select any size andthen if they select the light roastthey're gonna get one price and then ifthey select any size and the dark roastthey're gonna get another price so ifyou want to save this all you have to dois click Save Changes and onceeverything is saved you just want to goto the Advanced tab make sure that thereviews are enabled we're gonna comeback to this section and I'm going toshow you how to use the createvariations from all attributes after Ishow you what the page looks like rightnow so I just want to publish thisreally quickly and once the product ispublished let's go and check it out byclicking on view product and once you'reon the product page don't worry aboutthese sidebar right now we can always goin and customize this a little bit laterbut you can notice on the right-handside that this is a price range righthere for this product because we havemultiple variables and based on thevalues that we select we're gonna getone price you can see right here andthen if we select another value we'regonna have another price so this is howyou can create a variable product withmultiple variables and different pricesand if you want you can always just havemultiple variables with one price allyou have to do is just have that one rowof variations instead of two so I justwant to show you how to use the otherway of creating variations so I'm gonnago back to the Edit product page andonce I'm back on the edit product pageI'm gonna come back down to thevariations and just open up this tab andI'm gonna remove everything reallyquickly and then just show you how touse the second drop down option and onceeverything is removed if you remember inthis drop down wellcreated our first values and prices weused add variation now what I want to dobecause we have multiple variables isuse the create variations from allattributes just to show you what happenswhen we click go right here so let mejust choose this option and click OKright here and once everything loads nowwhat you can see is that you have all ofyour different size values right hereand then you have all of your differentvalues for the second variable righthere so if you wanted to have a certainprice for this combination and then thiscombination and so forthyou can have all of your combinationsright here of the different values forall of your different variables and thenyou can just go into each of these andput in your prices and your otherinformation right here okay so this is alittle bit more of a complicated way butthe way that we did it with just addingthe variations is perfectly fine also soit's really up to you what you want todo based on the e-commerce website thatyou're learning how to make and buildbut this is just another option usingthe create variations from allattributes okay so if you're confused atall with the variations and all thatstuff go ahead and just rewind this textentry watch it and I broke it down intotwo simple ways of creating variationsand I broke it and I broke it down intotwo simple ways of creating variablesand different prices and all that stuffokay so I'm not gonna click on theUpdate button right here because we'rejust gonna leave the product as is withthe different prices and all stuff andagain this is just a demo website so ifyou want what you can do right now ispause video and create some additionalvariable products if you want or what Ican do is I can show you how you cancreate variables that you can use as ashortcut in this section so that youdon't have to go into the attributes tabeach time and create new variables ifyou're going to be using the sizevariables over and over again or colorvariables or anything like that so letme just show you how to do that reallyquickly before you actually pause thevideo to create some variable productsso what you're going to do is underneathproducts over here click on attributesand once you're on the attributes pagethis is where you can go to createvariables and values that you can useover and overand it just saves a little bit of timeso you don't have to retype the valuesand the variables each time you create anew product so I'll just show you reallyquickly so I'm gonna create a sizevariable and then I'll type in slug forthe size right here so you can orderyour variable values however you wantbut we're gonna go with the customordering and just click on addattributes and you should see the newsize variable right here and you canalways edit the name by clicking on thislink or what you can do is just comeover here to where it says configureterms and this is where you can put inthe different values for this variableso I'll click on configure terms andwhat you can do here is type in all thevalues for this variable so we can typein small and we can type in small righthere and click add new size and thenwhat we can do is just type in mediumright here and type in medium for theslug and click add new size and you'llsee them get added over here and then wecan just type in large really quicklyand also click on the button right hereand you'll see that the order looks likethis and if you want to rearrange thisso maybe you want to make small at thetop and large at the bottom you can putthese in the order when you type them orwhat you can do is just click and dragthem around and now you should have thesize variable with your different valuesright here so now look at what happenswhen I go and create a variable productwith this variable so I'm gonna hoverover products and click on add newjust to show you really quickly and onceyou're on the add new product pagepretend that I filled out all thisinformation and I'm just gonna come downto the product data section and I wantto create a variable product so I justhave to come down to the attributes taband before when we created a variableproduct we have to use this option andclick Add but now that we created avariable and we stored it in thisdrop-down you should see that variableand you can just select it and click Addright here and now you should see thevariable show up right here and insteadof typing in all the values all you haveto do because you stored the valuesalready is click on this button andyou'll see the values show up right hereand you can always remove any of theseor add as many as you want so this justsaves a lot of time because if you haveto type in the stuff each time it doesadd up if you create a bunch ofdifferent variables so again justrememberuse for variations and click saveattributes and then all you want to dois just go to the variations tab and youcan just go in here and click on addvariation and just go in here and justexpand this and then just go through thesteps of creating the price and all thatstuff so really the attributes linkright here to create variables justsaves you a lot of time especially ifyou're gonna use variables over and overagain okay so really I just wanted toshow you how to do that so if you needto go ahead and create a bunch ofvariables and B values and save those sowhen you create variable products you'rejust gonna save a lot of time so whatwe've done so far is we've learned howto create simple products and variableproducts and we've learned how to storevariables so if you want you can pausethe video and create as many differentsimple and variable products as you wantI'm gonna do the same so that we canfill out the store page when we go andcreate it and once you're ready pushplay and then what we're gonna do islearn how to customize our sidebar tolook something like thisor however you want and then we're gonnago in and we're gonna create our customstore page so what I'm gonna do is pausethe video also and create some simpleand variable products and once you'reready go ahead and push play and we'llmove on to the next stepso I'll see you in just a little bitalright and welcome back so if you pausethis video to create some singleproducts and variable products youshould have a product list that lookssomething like this now so if you'reready what I want to do now on theproduct page is show you how you cancreate or customize the sidebar that yousee right here and before we actually gothrough that I do want to note that Idid change the product page layout againso if you want this layout where youhave the description and the relatedproducts show up on the right-hand sideover here and you have some spaceunderneath for the sidebar over here youwant to go back to your customize pageand go into the product page and justselect the left sidebar full heightoption and then click Save so it's justa little different than the one that weselected a little earlier but I did wantto just tell you that I did change itjust so that you know for your ownwebsite okay so once you're ready let'sgo and learn how to cutsummize our sidebar so if you want to dothat go back to the e-commerce websitethat you're learning how to make and wewant to hover over appearance and clickon widgets and once you're on thewidgets page this is where you can go toedit your sidebar for all of yourdifferent pages and we're gonna focus onthe product side bar right here butthere is the shop sidebar so if you'reusing the default shopping page and youwant a sidebar you can go in here andcustomize the sidebar however you wantbut we're creating a custom shop page sowe don't need to touch this one so let'sfocus on the product side bar and whatyou can do for the sidebar for theproduct page is go into your availablewe're just right here and then just findany widget that you want to add and thenclick on that and then select theproducts sidebar and then click addwidget and you'll see that the widgetgets added to your products sidebar andthen if you go in here and edit anythingyou want to click on the Save buttonor what you can do is always just removethese by clicking on the delete linkright here so the widgets that I addedfor my sidebar or the product categorieswidget so you can see once I add this Icustomize it with these options righthere so if you want to add this one goahead and do that and then just selectthese options and click Save or selectwhatever you want and then the otherwidget that I added is the recentlyviewed products widget and I change thenumber of products to show to 5 righthere so if you add this one and youchange anythingagain click Save right here so what youcan do is pause this video and addwhatever types of widgets that you wantinto your product sidebar and there area bunch of them here for all of yourdifferent products and everything likethat so do that pause the video and thencustomize your sidebar and then onceyou're ready we're gonna move on to thenext step which is showing you how youcan format and customize your categorylinks and names for the product pageokay so once you're ready push playotherwise we're just gonna move on rightnow and what we're gonna do is show youhow to customize the category names foryour products so if you want to do thatwe're gonna go back to the e-commercewebsite that we're learning how to makeand we want to hover over products andwe want to go to the categories link andclick on that and once you're on theproduct categories page if you want toremove thecategorize name what you want to do ishover over another product category nameand then make that one as your defaultand then you can hover over the uncattedeyes one and you'll be able to deletethat right here so you can see I canjust click delete and that's gonna makethat disappear and now you should haveanother default category name so I havemacaroons right here and then you cansee that we have this little dash marksso what that means is that I have aparent category which is coffee and thenunderneath that I have somesubcategories so if you want to make anyof these a subcategory of a parentcategory name just click on the one thatyou want to make a subcategory and thenyou can go and edit it and then onceyou're on the Edit category name forthis category if you want to make it asubcategory of coffee or any othercategory name just go into thisdrop-down and select the parent categoryname and so now coffee is gonna be theparent of this category name and onceyou make any changes just come down andclick on the Update button right herejust to save everything so you can dothat with all of your different categorynames so that you have parents and subparents for your different categories soI have the category names right here andthen for macaroons I have differentflavors as subcategories okay so if youneed to go ahead and pause the video andedit and customize your productcategories and then once you're readypush play and we're gonna move on to thenext step and now what we're gonna do islearn how to create a custom shop pagethat looks just like this so if you wantto learn how to separate your productsinto different sections I'm gonna showyou how in this video tutorial byshowing you how to create this customshop page and you can just use thedefault shop page which is alreadycreated for you and you can see that itlooks just like this so if you just havea bunch of different products that youwant to put on a page you can just usethe default shop page also so thelayouts are a little differentbut if you want to learn how to createthe custom shop page with a custom URLlet's go and do that right now so we'regonna go back to our e-commerce websitethat we're learning how to make andwe're just going to hover over new andclick on page and once you're on the addnew page what we're gonna do is createour shop page but before I do that I dowant to just go tohomepage and just show you since wecreated our products a little earlieryou should see this featured productsection show up now if you selected someof your products to be featured productsso make sure that you select those andcome to your home page and just check tomake sure that this section populatesokay so I'm gonna close out of this andI'm gonna go back to the add new pageand we need to put in a page title and Ilike to type in products right here wecan't type in shop because that's gonnacreate a custom URL with the shop URLfor WooCommerce and that's just gonnamess up our website so type in somethinglike products and we can leave this asthe default template so once you'reready go ahead and click on publish andonce the page is published let's go andturn on our page builder the first thingthat we're gonna do is add a page titleto our custom page so let's go in hereand just find the title widget and thenwe can go into the style and just Centerthis and then we can change the title toFrench macaroons and we're just gonnaadd a bunch of different products righthere so there are a bunch of differentways that you can customize your shoppage so if you wanted to add differentproduct categories and then link peopleto those category pages you can do thatbut since I just created enough productsfor this page right here and you can seethat I have about what I think this islike 24 different products then it's allgonna match up evenly like this but ifyou don't have an even number ofproducts then you can always justcustomize the product page however youwant okay so now that we have our titleright here I'm gonna go into the contentsection and I want to come down to thebottom to the shop section and I want toadd the custom products widget so clickon that and you should see this sectionshow up right here so your productsshould populate and then you should havethe options right here and what you cando is select the number of products thatyou want to show up and then you canhave the number of columns that you wantright here so you can see that I changethis to 6 right here and now we have 6columns per row and you can see that itjust adds all of your different productshere but if you want instead of justadding all of your from productsin any random order since this is thecustom widget what you can do is go intothis drop-down right here and it shouldshow you all of your different productsthat you created and what you can do isjust find the name of the products thatyou want to add and then just selectthese in reverse order and you'll seethat they start showing up in yourproducts list over here so this is allyou have to do to create this sectionfor your products on the shop page sowhat I'm gonna do is just pause thisvideo and create all the twelvedifferent products that I want to showup in this section for these two rowsand then we'll push play and then we'lldo the same for the other sections inthis custom shop page okayso go ahead and pause the video and dothe same add this little widget and thenjust find the products that you want toadd and then just select the ones thatyou want and then they'll populate rightover here in reverse order alright soI'll see you in just a few minutesalright and welcome backso I pause the video and I added mytwelve different products right here soyou can see in the custom section overhere that I selected all of my differentproducts and again they are in reverseorder so the last one that you select isgonna be the first item over here sowhat I want to do for this shop page isI want to duplicate these sections againa few different times just to showcasesome additional products and later on wewill go and add a navigation menu withdifferent category links and everythingso that your customers can go todifferent pages that have differentproducts and again you can always go toadd to content and add whatever you wantso there are a bunch of differentwidgets here and you should know how touse them now you can always just clickon them and then customize them howeveryou want but if you want to follow alongwhat we're gonna do is just add a newtitle and we'll go in here and we'lljust Center this and then we'll go inhere and we'll delete this and type inhandmade desserts and then we're gonnago in to add to content and again I'mjust gonna go down and select theproducts custom widget so click on thatand once you see this section right herewith the power of video editing I didchange the number of products to six andthen the number of columns to six righthere and then I just selected theI want to show up in this section righthere so go ahead and pause the video anddo that on your own or add whatever youwant and then click on the apply buttonand then click on update just to saveeverything and really quickly becausewe've already gone through these stuffstwo times now I'm just gonna add anothersection with the title and the productsection really quickly so just go backin here and again you can always add asmuch as you want or different things youcan customize this however you want youdon't have to follow along exactly thesame the goal of this video is reallyjust to give you the power and the toolsso that you can make whatever layoutthat you want so you can see right hereI put in roasted coffee for this titleand then we'll just add another customproducts widget really quickly for thecoffees so come down to the bottom andjust click on this one right here andyou can see once this section shows upagain I change the number of products tofour and this time around I have fourcolumns and then I just selected thecoffee products to show up right herebut you can customize this however youwant with as many different products asyou want and the number of columns thatyou want or you can always just go backand you can choose any of these widgetsdown here in the shop section oranything else and just link these to anypages that you want okay so what I wantyou to do is go ahead and pause thevideo because I've already created myshop page just like this and then goahead and customize yours however youwant and then once you're ready we aregood to go and all I want you to do isclick on the Update button right here tosave everything and then we can move onto the next stepso what I'm gonna do is just close outof this and then I'm gonna move on tothe next step but if you need to goahead and pause video and customize thelayout for your custom shop page howeveryou want okay I'll see you in just alittle bit and if you're still watchingthis video and you close out of yourpage builder this is what you should seenow for your custom shop page and thisis the URL for this shop page so we willlink it in the navigation menu what somecategory links a little bit later butright now what we're gonna do is justmove on to the next step and what we'regonna do is show you how to create theblog post page so you can see right herethat these are the blog poststhe demo ecommerce website and whatwe're gonna do is learn how to createsome blog posts just like this and thenwe'll create the blog page which shouldbe already formatted for us but we'lljust double check so if you want tolearn how to create some blog postslet's go to the e-commerce website thatwe're learning how to make and thenhover over new and click on posts andonce you're on the add new post pagecreating a blog post is really easy so Ialready filled everything out and I'lljust walk you through what I did so thefirst thing that you want to do is putin the blog title right here and thenyou can come down here and type out yourblog post and you have all these buttonsright here to format everything and ifyou don't see the second row just clickon this button right here that saystoolbar toggle and you'll unhide thesecond row and you can just type inwhatever you want and then if you wantto have a featured image like this onthe demo ecommerce website where youhave a big image like that what you wantto do is just insert your featured imageright here so you can just click on thissection and then you'll go into yourmedia library and find the image thatyou want to use if you want to uploadyour own image click on upload files andthen click on select files and then justgo and find the image that you want toupload and since we're using the demoimages this is one of the blogpostimages and then you can just click onset featured image and you should seethe image show up right here and then ifyou want to add a category name you cando that and you can add these sharingbuttons which show up on the bottom ofthe blog post down here if you want andthen all you have to do is just come uphere and click on the publish button topublish your blog posts and once thepost is published I can go and check itout and once the blog post loads this iswhat you should seem so we have ourfeatured image a comment section andthen a sidebar right here which you cancustomize in the widgets page on thedashboard so I'll show you how to dothat in just a few minutes but if youwant you can pause the video and createsome additional blog posts I'm gonnacreate three in total for this demoecommerce website and I'm gonna do thatright now so I'm gonna pause the videoalso so if you want pause video hoverover new click on posts and then createsome blog posts and then I'll show youhow tothe sidebar for your blog post page andthen we can move on to the next stepokay so I will see you in just a fewminutes alright and welcome back so ifyou pause this video to create someadditional blog posts then if you go tothe blog post page which is your websitename comm slash blog you should see thislayout right here which is the samelayout as the demo ecommerce website soif you do see this then we are good togo and we can move on to the next stepand now what we're going to do is showyou how to customize the sidebar for theblog post pages and the main blog pageand we did cover this a little earlierso we'll go over it really quickly sowe're gonna go back to the widgets pageso you can hover over your website nameand just click on widgets and onceyou're on the widgets page you should befamiliar with this page because earlierwe customize the product sidebar and ifyou're using the default shop page youcan customize the shop sidebar righthere but for the blog post what we wantto do is edit the sidebar right here soagain all you have to do is just drag orclick on any of these widgets and thenclick on sidebar and click add widgetand you'll see them get added over hereso these are the widgets that I haveright now on my sidebar so if you wantthe same one you can just add them andwhat I want you to do is just pause thevideo go through these available widgetsand then just add whichever ones thatyou want to your sidebar for yourblogpost pages and then just saveeverything if you do make any changes tothese widgets and then once you're readypush play and we'll move on to the nextstep and really quickly I do want tonote that if you do have the commentswidgets or anything like that you canalways edit your comments over here oryou can check them out if you click onthis tab right here and again we covereverything in our tutorial on how to useWordPress for beginners so there is alink to that in the video description soyou can always just check that out onyour ownso again pause the video edit thesidebar and customize that however youwant and then once you're ready pushplay and we'll move on to the next stepand now what we're gonna do is learn howto create the frequently asked questionspage for our e-commerce website so youcan see right here on the demo thatwe're just going to add aaccordian right here with some questionsand answers and you can expand thesesections so if you want to learn how todo this let's go to the online storethat we're learning how to make andlet's create a new page once we're onthe add new page the first thing thatI'm going to do is just type in the pagetitle right here and I want to changethe template to the default Center titlebecause we're gonna use this title righthere for the page but I want to changethe permalink and you don't have to dothis just to FAQ so I'm gonna click OKright here and you can see that thatjust changes that permalink and onceyou're ready all we have to do is clickon the publish button and once the pageis published let's go and turn on theBuilder and once you only flat some pagebuilder the first thing we're going todo is just add a section right here andwe'll use the default option so we'lljust click apply and then I want tochange this to the Container class sotype that in and then come down to thelayout section and for formatting I justwant to change this to 20 px and thenclick apply right here and we can clickupdate just to save everything and thenwe can add a section so let's go overhere and click on the text widget andthen we'll just use the paragraph optionand what we're doing right now is we'rejust adding the text right here so we'lljust go into the text editor and I'lljust delete this and paste in my textfrom the demo website and then I'm gonnahighlight this text and just change itto another color and if you want to linksome text to your email address all youhave to do is click on the link buttonright here and then just type in male 2colon and then your email address andthen you can just click and add thatlink and then that's gonna link thattext to your email okay so once you'reready go ahead and click OK and now whatwe can do is just go back right here andwe want to add another section so comedown and find the accordion and this ishow you're gonna add your questions andanswers so we don't need to put a titlehere because we have our headline sojust click back and you should see theaccordion right here and what you wantto do is expand this and you should seesome panels right here and you canalways add additional panels but this ishow you're gonna add your first questionso you can go in and double click thisand you can type in your question righthere so I'll dotype in what does it cost for shippingwith the macaron shop and then we can goback and what you want to do is go intoeach of these panels and expand them andthen click to add a text box so we'llclick on add to this panel and we'llfind the text box right here and thenwe'll use the paragraph options so we'llclick apply and then we'll just open upthe text editor and all we have to do isjust type in our answer right here andthen just click OK and then we can goback right here so you can see that wehave our question right here and then ifwe open this up we have a text box withour answer right here so creatingquestions and answers using theaccordion is really easy so if you wantyou can pause video and add someadditional questions and answers and ifyou need to you can always add someadditional panels for more questions andif you ever want to remove any of thesejust click on the one that you want toremove and then click on the wheel andthen just click delete right here andthen that's going to delete it so whatI'm gonna do is just click and save thisreally quickly and I'll probably add onemore question just for this demo websitebut if you want go ahead and pause thevideo and then add as many differentquestions and answers as you want andthen once you're ready push play andthen we'll move on to the next step andnow you should be back on the frequentlyasked questions page and if you insertedsome more questions you should see themright here so that's how you create thefrequently asked questions page and ifyou're ready we can move on to the nextstep and now what we're gonna do islearn how to create this Contact Us pageso if you want to learn how to createthis page let's go back to the onlinestore that we're making with WordPresshover over new and click to create a newpage and once we're back on the new pagelet's go ahead and type in contact righthere and then change the template to thefull width page option and once it letsyou go ahead and click on the publishbutton and once the page is publishedlet's turn on the flats on page builderand once you're on the page builderlet's add a new section so just click onthis and we'll use the default optionand then click apply and we don't needto change anything here so we can leaveeverything as is and what I want to dois just add to this sectionI'm gonna add the map widget reallyquickly so go ahead and find that andclick on that and you should see thissection show up and what I want to do isjust change the height to 400 px andthat's just a personal preference andwhat you want to do for the pinpoint forwhere your map location is is you wantto put in the latitude and longitude soI have this tab open for Google Maps andwhat you can do is type in your addressand once you do you should see thepinpoint right here and what you want todo is right click this and then click onwhat's here and you'll see that thelongitude and latitude show up righthere and what you want to do is copy andpaste that into these two sections righthere and then once you do the map willshow up so the maps only gonna show upon your actual web page it's not gonnashow up in this page builder so don'tworry if you see this message right hereor it just looks like a white screenokay so after you put in the latitudeand longitude if you want to put in theactual address right here in text youcan just double click this and then youcan type in the text right here so I'lljust put in my address and click OK andthen I'll go back right here and thelast thing that we're gonna do is addsome columns on the bottom for someadditional information for our store soI want to click on add to section and Iwant to add a new row and I want toselect the two column options so clickon that and now we can just close out ofthis and what I want to do is I want toadd to this row on the left hand side soI'll just click on the plus button righthere and then I'll find the text widgetand click on that and we'll just go withthe paragraph option right here and thenI'll open up the text editor and justdelete this text and then I'll just typein my store information right here andyou can just pause the video if you needto to fill this out and then you canformat it however you want and then onceyou're ready just click OK right hereand now you can see I have all myinformation right here and the lastthing that I want to do is add a contactform on the right-hand side so I'm gonnaclick on the plus button right here andthen I'll go in here and I'll findthe forum cf7 and click on that andyou'll see the sections show up righthere and in this drop down you shouldhave some contact form options and ifyou select contact form that should bethe default option so you'll see thissection show up right here so go aheadand just select this one or you canalways go in and customize your contactform however you want and I do have sometext in the text tutorial with somedifferent options so if you want to havea subject line or something like thatso I'll show you how to do that in justa few minutes because we are done withthis contact form page and I do want toshow you where you can go in casesomeone does contact you with this formso let's just click on the apply buttonright here and just click update just tosave everything really quickly becausewe are done with this page now and againdon't worry if you don't see the mapright now because it will load on youractual page so once you're ready let'sjust close out of this and now youshould be on the contact us page and youcan see that it has everything that weinserted and the map actually shows upso really quickly I just want to showyou how you can customize your contactforms if you want so you can see on thedemo website that we have everythingthat you saw on the page that we justcreated but also has the subject linesso if you want that what you can do isgo to your WordPress dashboard and thereis a link on the left hand side tocontacts and you can create a new formand you would just go in here and typein a new title and then come to the formtab and then you can paste in this textthat you see right here I'll have it inthe text tutorial and if you do create anew form and you paste in this textyou're gonna have the subject line foryour contact form also okay and whenevera customer shoots you a message you willget them into your email inboxassociated with this WordPress websiteso if you ever want to update that justgo to your settings and then click ongeneral and that's where you can updateyour email address okay so what we'regonna do now is just really reallyquickly show you how you can add someadditional pages such as the privacypolicy page and terms and conditionspage since these are both reallyimportant for an online store so theseare going to be very basic and reallyeasy to make so I'm gonna do them reallyquickly but that's gonna be the nextstep so what we're gonna do is justhover over new and click on page and nowwhat we're gonna do is create theprivacy policy page which you need foryour WooCommerce website so what we'regonna do is just create a page and Ialready did this because it's reallyeasy so just type in the title righthere and then all you have to do youdon't even have to turn in the pagebuilder you can just type out yourprivacy policy right here in this textbox so you can see I formattedeverything right here and I'm using thetemplate option the default templatewith the center title so if you need toyou can pause the video and create yourprivacy policy page and then the otherpage that I created was the terms andconditions page and again this is areally easy page to make you're justgoing to type in the title and type outyour text right here and again thetemplate that I use for both of thesepages is the center title defaulttemplate page so if you need to you canpause the video and create these twopages and this is what they look likeafter you make them so go ahead andpause the video if you want and thenwhat I want you to do is push play andthen we're gonna come to the WooCommercesettings once you're ready and we'regonna set the privacy policy page so ifyou want we're just gonna continue onright now otherwise you can pause thevideo on your own so after you createthe privacy policy page what I want youto do is come to the WooCommerce tab andclick on settings and then come to theaccounts and privacy tab and you'regonna come down to the privacy policysection and just go in here and allyou're gonna do is just select theprivacy policy page and this drop downso once you do that it's gonna set thispage for your settings for wheneversomeone purchases anything or anythinglike that so once you set that page justclick on Save Changes and then you'regood to goand once everything is saved we are goodto go and we can move on to the laststep in this video tutorial on how touse WooCommerce so if you need to playcatch-up go ahead and pause the videoand create those pages from the laststep otherwise we're just gonna move onand now what we're gonna do is learn howto create our navigation menus right atthe top and also at the bottom of thepagedown here in the footer so if you wantto learn how to create your header andfooter menus for your e-commerce websitekeep watching because we're going to dothat right now so back on the e-commercewebsite that we're learning how to makewe have to go to our menus so we'regonna hover over appearance and click onmenus and once you're on the menus pagewhat we can do is create a new menu solet's create the header menu first sotype in header and then click on createmenu and once the header is created comedown to where it says display locationand check the boxes next to mainnavigation and the mobile device becausethe header menus gonna be for our mainnavigation and then come to where itsays pages and click on View all and youshould see a list of all the pages thatyou created right here and what you cando is just check the boxes next to thepages that you want to have a link to inyour main navigation so I'm gonna go inhere and just check these boxes and thenclick on add to menu and you should seethe items show up right here so what youcan do is just drag these around to putthem in whatever order that you want andit's gonna go from left to right and I'mjust gonna move these to a differentorder and then if you want to rename anyof these links what you can do is justclick and expand and just change thenavigation menu or the navigation labelright here so that's what I'm gonna doreally quickly so I'll just change someof these to different names and you cando the same if you want or you can leaveeverything as is and for the productspage remember this is the custom shoppage so instead of products I'm gonnaput in shop right there and if you wantyou can just save this really quicklyand once the menu save now what I wantto do is just quickly show you how youcan have some submenu items like thisand what I already did was I opened up afew different tabs with the URLs todifferent category pages so if you needto you can go to your shop page andclick on the links over here to open upthe pages so that you have differentURLs so I have the macaroons categoryand then I have the subcategory forchocolate and same with cotton and thenalso coffee and so forth so let me justshow you how you can add some sub menuitems really quicklyunderneath the shop menu itemso what we're gonna do is create somecustom links so if you go over here andexpand the section what you can do isjust type in the URL right here so I'mgonna get the macaroons submenu URLright hereand I'll paste that in right here andthen for the link I'll just type inmacaroons and then I'll click Add tomenu and you should see the menu itemright here and if I drag this and I putit underneath shop and I indent it youcan see that it's a submenu item so nowwhat I want to do is have the childcategories of macaroons right underneaththis so I'm gonna show you reallyquickly I'll just get the chocolate oneright here and then we'll copy that andthen we'll paste in that URL right hereand we'll type in chocolate right hereand click Add to menu and now I can justdrag this over here and I want to indentit again so I'll just do this and let mejust show you what this is gonna looklike really quickly so I'm gonna savethis and once that's saved I'm gonna goto a new home page so I'll hover overthis and just click on visit site andopen up a new tab and now you can seethat we have the navigation menu at thetop and if I hover over this you can seethat we have some items right here sothat's how you create some subcategoriesand what I'm gonna do is just go back tothe menu page and you can see right herethat I added some additional categorylinks underneath shop so we have themacaroons and then the subcategories andthen I have another parent category thatis a link underneath shop so it'sindented so it's coffee and then I havethe other items right here okay so ifyou want you can pause the video tocreate the rest of your header menu andthen once you're ready just make surethat you click on the Save button righthere and then we're gonna go and createthe footer menu once you're ready so ifyou want we can just do that right nowso we're gonna click on create a newmenu and now what we're gonna do is justtype in footer right here for our footermenu and click on the blue button andagain what you're gonna do is come downhere and check the box next to footermenu and now you can just select theitems that you want to show up in thefooter menu so I'm gonna select theseones right here and click Add to menuand once the items show up if you wantrearrange these you can or you canrename them and then just click on theSave menu item once you're ready and nowwe should have our footer menu righthere and the last menu that we're gonnacreate is the top bar menu that you seeup here so we don't have a wishlist pageright now and we don't have a shippingand returns page but you can always makethat on your own so what I want to dofirst is just create the wishlist pageand then we can create the top barheader menu and then we're pretty muchdone with this video tutorial so I'mgonna go to the flats and theme pagethat we're making right now and I wantto go and create a new page but before Ido that I'm gonna go to the dashboardand once you're on the WordPressdashboard we're gonna create a wishlistpage really quickly so hover over pagesand click on add new and all we have todo is just type in the page title righthere so we'll type in wishlist and thenwhat I want you to do is paste in someshortcode to integrate the wishlist pagewith the wishlist plug-in that weinstalled earlier in this video tutorialso you can see the text right here orwhat you can do is go to the texttutorial on how to create an e-commercewebsite with the flat some theme andwordpress and right here on whateverstep that we're on to create a wishlistpage just copy this text right here andthen just paste it in right hereand then once you're ready just click onthe publish button and once the page ispublished that's all we have to do tointegrate our wishlist page for oure-commerce website so now we want to goback to the menus page and create a topbar menu and once you come back to themenus page just to save some time Ialready created the top bar since youshould know how to create the headermenus already so if you want you canclick on create a new menu and then namethis the top bar menu and what you wantto do in the display locations is checkthe top bar menu and then add whateveryou want to the top bar menu right hereand what I did was I added the createaccount page the wishes page and then Icreated another page called shipping andreturns and just added that right hereso if you want you can pause the videoand create your top bar right now andthen once you're ready click on the Savemenu button and then you are good to goand once the top bar is created then weare good to goso again if you need to you can pausethe video and create your top barand then push play once you're readyotherwise if you are done then we havejust completed our tutorial on how tocreate an e-commerce website with theflat sum theme so really quickly I wantto go and check out the website byclicking on visit site and once youre-commerce website loads this is whatyou should see so we should have our topbar navigation up here and then at thebottom of the page we should have ourfooter navigation down here so there'sonly one more thing that I want to talkabout and that's the sign up for thee-newsletter link over here if I clickon this I'll get this pop up with thesignup form and if you want to customizethe signup form what you want to do isclick on the customize link and it willbring you back to the theme options pageand you can just go to the header andthen double click on the newsletterwidget and you're going to open this upand you can customize your signup formhowever you want including adding abackground image and changing the heightjust make sure that you click on theSave button once you're doneand what I'm also going to do is showyou how to integrate MailChimp with yournewsletter so whenever a visitor signsup for your newsletter you can savetheir email addresses and then you canemail them a newsletter or anypromotional email whenever you want soif you want that video tutorial on howto integrate MailChimp with yourWordPress website make sure that yousubscribe to the NYC tech club YouTubechannel because that video will be upand I will link you to that video in thevideo description whenever I get thatdone okso pretty much we are done building outour e-commerce website with the flat sumtheme and WordPress but what we want todo is make sure that we go and publishour e-commerce website so let me justshow you how to do that really quicklyby going back to the wordpress dashboardand once you're back on the wordpressdashboard what you want to do is clickon the publish link right here just tomake your website public for every oneof you so make sure that you click on mylinks so that everyone can go and accessyour WordPress website and then you aredone building out your e-commercewebsite with the flat son theme andWordPress so let me be the first to saycongratulations on learning how tocreate your own e-commerce website withthe flat sum theme and WordPress I hopeyou enjoyed this video tutorial and ifyou did make sure to give it a bigthumbs up and make sure to subscribebecause we're always coming out with newvideos just like this and we will havesome additional add-onon how to use the flat sum theme andalso videos on how to create asuccessful e-commerce website withWordPress so make sure that you watchout for those videos on the NYC techclub YouTube channel and again I want tosay congratulations and if you have anyquestions or comments leave them in thecomment section belowotherwise Congrats again and I'll seeyou in the next video[Music][Music]

Source

hey welcome to the essential truths ofinternet marketing that never changesI'm Dave Dee from GK I see and here wehave Mr Dan Kennedy enthusiasticenthusiastic they are because you wereso nice to them before oh yeah beforethe camera rolled yeah Wowwell we have for our ever beenthusiastic if they're not verygood-looking so you got to kind of bringsomething you absolutely do well we havean incredible program planned for youtoday it's four hours of Dan teachingyou what he knows about real the realtruths about internet marketing so Danassumes the two through the tubes wellbecause the here's the truthalmost all the big name gurus that youknow if internet marketing go andconsult with Dan they pay him eighteenthousand eight hundred dollars a daythey hire them to do copy and all kindsof things so what we're going to betalking about here are things thatactually positively work and we'llcontinue working so we're not talkingabout things that are going to come andgo or the newest whiz-bang trick we'retalking about fundamental directresponse marketing principles that youcan use on the Internet so Dan thisfirst segment is called the foundationsof internet marketing and so I want tostart with this a lot of people thinkwhenever there's a new media that iscompletely different that everything'schanging that this is going to wipe outall the other media talked a little bitabout that well if you live long enoughyou will see that and you will hear thata number of times so as you say it isalways thought it is always believed soevery time something came along aboutthe only time it's ever been true Ithink is is the destruction of silentmovies replaced with sound that prettymuch actually happened although a coupleyears ago wasn't getting me one rightone of the Academy Award but um butother than that so everybody hasbelieved it as radio happened as talkradio happened as satellite radioeverybody has believed it about everymedia it's never really been true hardlyany media has actually perishedgenerally speaking theyhave gained reinforcement assistancefrom each other has has they have grownI think the big caution to watch out foris sort of the Wizards of the new mediain whose best interest it is to have youbelieve that there are new and prettymuch incomprehensible rules for the newmedia because otherwise they're not asnecessary as they would like to be andso from a foundational standpoint mediais a toolbox and it gives as we addmedia it gives us more tools but itdoesn't really change the successfulapplication of the tools and it'ssomewhat dangerous to buy into the ideathat it does I think some of the peoplethink that you may be anti internetwhich is completely false now there's adistinction between personal bias andpragmatism so from a personal standpointyeah I am anti Internet right if I andthere's sort of an increasing littleconsensus growing you know that it maynot have been the best thing to let outof the box from a societal standpointand now from a security standpointthere's an editorial in the New YorkTimes literally today as we are aredoing this by somebody who who is wellrespected and not viewed as a as an oldas a grumpy old man who is reallytalking about the security problems thatthis thing unleashes and I so I don'tcare for it personally and I don't useit personally and if I want somethingfrom Amazon that's what a post-it noteis for and in a fax machine yeah and afax machine but but that's personal youknow from a business standpoint againit's more tools in the toolbox so I haveno pragmatic objection to any of itand in our businesses as an author andfor clients make a great deal of use ofit and not grudgingly and in fact Iwould I would like some of what peoplebelieve to be true about it now to betrue so if we really could for exampleeliminate the expense of offlinemarketing and get the same results withonline only I'd be the first guy in thecheering sex section that doesn't happento be true but if it were true so now Ihave no application bias against it infact in fact like you said you we use itfirst of all in our own business you useit as an author you every every one ofyour clients I have won you it yourclient doesn't use it I have one clientwho does absolutely nothing okayonline but but only one everybody elseis you know somewhere between knee deepand shoulder deep in itmostly integrated right but but I have acouple clients who are heavily weightedsure to online sure and I think one ofthe best things I've heard you say oneof the greatest distinctions was thatyou don't know how to make the printingpress work either so talk a little bitabout tax I think a lot of people gethung up on yeah well we were so we wereat a seminar Joe Sugarman seminar forthose of you know Joe and this is someyears ago and Joe encountered aMicrosoft executive on his morning walkon the beach who he invited to come inand talk to us small group and smallgroup of direct-response small group ofhello response heavy hitters right andso sitting next to me was a guy at thetime who was probably probably sell himwith his entire client base selling moregoods on QVC than anybody else on homeshopping and so we come back from abreak in the Microsoft guy has paperedall four walls of the room with diagramswhich you know is not a good sign and heproceeds now to describe how the tubesworkand after about 15 minutes the QVC guystands up and says Kennedy doesn't knowhow a lumber mill works either the guydidn't even like get it but the pointwas I'm mailing paper and ink and Idon't know how we get to paper and inkhe's selling 100 million dollars worthof stuff on TV and he has no idea howthe signal gets from here to Martha'shome you know nor do we care right Imean so there's there's the technicalwhich generally speaking marketingpeople always have somebody else do thetechnical you don't go run the printingpress right you don't you don't youdon't make the signal move there'speople sitting over there who know howto do that neither you or I could go dothat I don't think you could go do it sowhy would we need to know this right Imean so I got the part that makes youthe money that's exactly not the partthat Mitch makes makes you the money solet's talk a little bit about by the wayyou can even get in your wayokay so the people who come to this fromthe tech side and are and think becausethey understand the tech that they aresmarter than those of us who don'tunderstand the tech you know run therisk of being monkeys with typetypewriters trying to do a novel rightyeah got it let's talk about nodisrespect to you monkeys over therewith the typewriter you know you're justendearing yourself to everyone youhaven't insulted the viewing audience of5,000 people yeah we'll get therethat'll get we'll get there so that'sfour days young so one of the key thingsthat is having a good online marketingis having a good direct response websitewhat are some of the key elements thatyou need in a good direct responsewebsite and are there different types ofwebsites for different businesses yeahand I'm kind of going to run throughthat right when I get over there butyeah absolutely there are first of allthere are reasons to have non non directresponse sites and there are legitimatereasons to have them as long as youdon't expect them to create responsebecause that's not what they're forrightbut yeah there's all sorts of differentsites and and when you get into directresponsesytze has in any other media again whereyou're going to put the word directresponse in front of it it dictates thatit function in a way that creates directresponse so that's really the biggestfact is if the site is engineered in anyway that interferes with distracts fromthe derails the completion of an act ofresponse then it's not a true directresponse site and and a lot of peoplewill we'll turn that over to people whoare again not direct response people andwill sort of bow to what they now adviseright because they're confused by the bythe knowledge ecology and they believebecause it's a different media thatdifferent rules apply and again this isa new you know I mean the Yellow Pagesfor years tried to convince everybodythat different rules applied to a YellowPages ad then to an ad say in anewspaper or magazine and they tried todo that mostly so that the Yellow Pagesad would not be held has ruthlesslyaccountable for responses so you knowJohn puts a newspaper ad in on Tuesdayhe expects results on Wednesday so theYellow Pages folks really didn't wantthat sort of day-to-day expectation youknow and so people like me literallypioneered direct response Yellow Pagesads that were held to the standard andpurpose of does this drive directresponse does this element drive directresponse if it doesn't why give up anyreal estate to it and the other dangerwith websites is the idea that there'sunlimited a real estate so if we buy ifwe're paying for a full-page ad in amagazine a we have limited amount ofspace and we've written a check for itin every word matters every word mattersevery square inch matters and graduateand people sort of understand that wherethey're not directly writing a check forit and there's an unlimitedMount of it which is basically a websiteright people get kind of sloppy aboutconsidering every square inch every wordevery page every function is this movingus to direct response or isn't it movingus to direct response you talk aboutthat a lot with email too which is partof internet marketing obviously we'reyou know kind of we have to send out asales letter we've got to pay for thatletter to go out we've got to focus inon every little detail when somebody'swriting a check for 2,000 or 20,000 or$200,000 depending upon their businessfor stamps let alone the printing andyou know all of that they tend to beless casual about it then when they canslap it together push a button and outit goes right the hidden costs of allthat are that you are using up customerand audience interest and so you knowwrite a check for that but if you doenough bad sloppy hasty unthoughtfulcommunication gradually people stoppaying attention to you at alland that's very very expensive so you'renot writing a check for it but whatyou're saying is it is coming out ofyour pocket it's coming out of yourpocket yeah it's coming you will all ofItaly have to write a check becauseyou'll be digging yourself out of a holeyou suddenly fight find yourself eeehand then even more insidious or the guysthat say oh okay I heard that Dan say Igot to go offline so I'm going to do itbut then use those same sloppy tacticsthat they're using online to put it inthen they say well it doesn't work wellbecause you know the number probably thenumber one cause of failure andmarketing is under estimating thedifficulty is Rask rightand unfortunately online encourages thatunderestimation more than offline butthe people who have survived as onlinemarketers only and actually have beenone step away from spamwhich by the way so I just quoted it I'mnot gonna remember it exactly but Ithink it's 134 billion emails and 86billion of them are spam so if yousubtract that and then you take out thepersonal stuff me emailing you a jokeand you take all that out and you takeout the porn industrythere's like 12 commercial emails leftat the bottom of that pop but yeah theguys that have been living on it's freeso let's send a lot of it and let's notworry about tiny response percentage ordiminishing response percentage and areaction to the diminishing responsepercentages let's send more rightexactly let's send more and let's sendmore and let's send more and you sawcycle of one a day to two a day to threea day to five a day all that doesbecause it is still fundamentally theequivalent of a phone call or a knock onthe door right and so if you come aroundthe neighborhood and knock on the doorswants and that doesn't get you theresults you want and you try knocking onevery door five times a day that willstill not get you the read it willultimately get you banned from theneighborhood but that's exactly whathappens great fantastic so you talked alittle bit about websites you're gonnago show some shar you ready to talkabout saman show something fantastic allright do it all right let's hear it forDan Kennedynow while we're waiting for Dan to getset up and get ready here we do have avery special offer for you if you wouldlike the DVDs and the CDs of today'svideo training absolutely unedited uncutso because there's gonna be so muchgreat information during this four hourperiod you're gonna have the opportunityto get it in addition to that as part ofthis package you're going to get amanual of today's training now this isnot just a transcription this is reallyit's edited it's enhanced making it veryvery easy for you to use in addition tothat Dan's going to be showing you someexamples we have so many examples toshow you that quite frankly we can't fitthem all in we would be here for threedays so there's a hundred plus pages ofexamples that are do not make it intothis training you're going to get thatas well on top of that there's a bonuswe have our head copywriter right nowtaking live notes during this trainingyou're going to get a copy of his notesand which are really really goodprobably with some of his insights aswell there's also a number of differentbonuses that you're going again and youcan see all of those right online nowreally important we've got a specialbonus for you just for people who investin this package today and that bonus isa teleseminar that Darcy Juarez andmyself we're going to be doing a followup advanced to tell us some what I willbe doing live Q&A as well also you'regoing to get access to the replay linksof this starting at 3:00 p.m. tomorrowby the way there is no rebroadcast sothat's the only way to get this is toinvest in this package all right and sonow let's move over so take action andget it immediately let's move over toDan Kennedy by the way you'd be here forthree days I would never say thatregardless of how many examples youwanted to show so so what we were doneon is the website is essentially yourplace online and so that might be yourstore that might be your seminar thatmight be your catalog but it's reallyyour place online and there are criticaldecisions to make about what you do withthat place or places which is reallywhat in this segment we'll talk about sowebsite design is a situational issuethere is no onepill for this there is no one right wayanymore than there is with any othermedia so if we had the same conversationabout what's the best brochure what'sthe best sales letter form format what'swhat's the best speech form format theanswer would be it depends and so thereare different types of sites fordifferent purposes there's the issue ofonline and offline integration sometimesthere are controls forced upon youdepending on what you are trying to dowith the site and what environment thatyou are in so we'll go through some ofthe types of the purposes some of themI'll just skim through quickly some ofthem we'll spend some time on the firstthree we'll just mention very quicklyone there is a place for a non directresponse site where we're not trying tomove anybody to any action we're noteven trying to do any capture we arejust dispensing information these areoften customer service sites rather thanthey are marketing sites so it's theafter you've bought this stuff at IKEAand you are now at home and you have 12screws and one shelf left over there's aplace to go to see the video of what itis you're trying to build a lot ofutilitarian purposes news releasesinformation to to media and so forthsometimes you have sites that have tomeet requirements Google's for examplebut these are the ones that really getinteresting because they're where we canmake things happen so lead generationsites that lead into a sales processthey're soft captura leads there's hardcaptura leadsthere's forced capture of leads there'scapture of leads plus gettinginformation there's making a direct saleand there's a direct sale with a salespresentation that's where we're going tospend our time before we get therethough let me quickly take you throughsome of the dangers when you havewebsites built and online marketingbuilt so one is the tech crowd and weDave and I just talked a little bitabout that we don't let mechanicsactually design the carwe don't let bricklayers actually do thearchitect texture and so we we don't letgraphic artists control the copy and sowe don't let the mechanics actuallycontrol what it is that we do on the webthere's a lot of hazards with that ifthey have a box full of gadgets theyfeel compelled to use all the gadgetsevery single time we don't necessarilywant them to use all the gadgets there'sthe art crowd which anytime you turngraphic designers loose on directresponse media without adult supervisionyou are asking for trouble often uglybeats pretty function beatsaward-winning graphics and so we have tobe very careful about turning them loosehere just as we would be very carefulabout turning them loose anywhere elsethere's the culture crowd which makesthe argument that there's a culture tothis place on the internet that we darenot violate if we have a exit pop-up weoffend people if we have forced capturewe offend people this same argumentagain has been made about every mediaevery place every marketing environmentit's made about trade shows so you can'tsell at trade shows it's a waste of timeyou should just hand out brochures andso there's a culture argument made aboutthis media that you have to learn toviolate and ignore if you are going todo direct response there's the issue ofcontrol the let the traffic control theprocess crowd let the customer meanderabout as they wish we will talkextensively about solid walls singlepath narrow road to what it is that wewant them to do there's the new metricscrowd which is hey we can't apply moneymath to this media this has new metricsand so we have to think in terms ofvisitors and likes and friends and youknow the best answer to that I've heardis is from the CEO of j.crewwho said if you to his own team if youwould like to talk about new metricsthat's fineas long as it's okay if on your paycheckI pay you in new metrics if however youwant to be paid in dollars then we haveto hold all this media accountable fordollars so what do you want on yourcheck on Fridaythere's the concealed costs to beconcerned with we just talked about oneof them Dave and I we're we're notwriting a check for these thingsnecessarily certainly not for themrunning on a continuous basis but thereare other costs involved so let's talkabout soft capture our fourth item soone type of a site soft cancer is whereeverything is optional we are lettingthem have access we are letting them getstuff we are letting them go behind adoor and see things without stoppingthem at the door and checking theirpapers so we are making everythingoptional a hard capture is where all theoptions are replaced with demands inorder to get through this door uf youmust give us certain things or docertain things in order to get throughthe next door you must do certain thingsor give us certain things you see doublesqueeze page used in this environment alot where email is collected first thatgets them through door number one andallows them to do certain things butthen they run up against door number twoat which point they have to give hardand full contact information to getthrough that door there may even now bea third door where they have to fill outa survey fill out a questionnaire giveus additional information aboutthemselves or their businesses in orderto get through that door those are hardcapture sites then you have on the wayoutthose who have not done you have theColumbo which actually came all the wayback from Ellery Queen but is the oh bythe way one more thing and mostly inthis world that's theexit pop-up this is a gold member of ourdo you remember who this is Craig Iforget Freddie thank you Greg press Tand so this is an example of you'retrying to leave and up it comes and sayswait a minute are you sure you want toleave and we want some information so wecan at least send you X Y Z rightso that's a hard capture this is to giveyou a brick-and-mortar example so thisis my gardeners mattress friends this istheir little opt-in page which is drivento of all things by a billboard in theoutfield wall of their minor leaguebaseball team and it drives them to thisto enter a contest to win a freemattress so here's the results 34 homegames this season average attendance of4,000 at a game which by the way I thinkthey're beating the Cleveland Indians soif I'm not mistakenaverage attendance of 4,000 they havebuilt a list of 3,500 people opting inso pretty much they got everybody that'sgoing to the Amesthey've directly sold 27,000 dollarsworth of stuff which is the meaningfulnumber here is we actually sold 27,000dollars worth of stuff they also gotSerta to pay for the 16,000 dollars itcost for the billboard because they candemonstrate that they have a realprocess to convert leads so this is apure simple registration site the ThankYou page is a pure simple thank you forentering and then the game begins withthe thank you email which goes to anoffer an information offer which nowconverts people who just entered thecontest to actual leads versus peoplewho just entered the contest which thenB gets different follow-up for each oneone size fits all site probably theworst thing you can do right andeverybody likes to do it because it'ssimple is everybody likes do one siteand then wedge everything into that sitewith a bunch of select buttonsthat just allow people to get confusedand wander around and meander andthere's no solid walls there's no narrowpaths the best direct-response approachis almost always multiple landing pagesand sites tied to different leadgeneration ads and purposesso there's which I just showed you thatthe only traffic driven to that isdriven to it from that one billboard inthe baseball park that's it and it's anarrow track it's a single track thenthey have a different landing page andwebsite for their Yellow Pages ad thatdrives to it and they have a differentone and a different one and a differentone and a different one so lazinessabout this is costly these are doctorBurleson's and so here's a bywedding-day smile.com which again is ahard capture because you can't getthrough door number one without at leastgiving an email and behind that there'llbe a hard capture of contact here's howmuch do braces cost find out instantlyfor free here's does your child reallyneed braces here's when should kids getbraces and who said braces are pain nowthe enormous temptation would be onesite with a bunch of buttons and mostweb designers would do one site with abunch of buttons and feed all theirtraffic into that one site but whenpeople are drawn to a door by a certainmessage when they enter the door theyshould see consistency and congruencewith the message that drew them to thedoor and the more matched everything isall the way through the better you willdo so the six type is forced so theminute they land on the landing pagenothing is possible without thecompliance that is required andsometimes that can be full contactinformation the seventh type of site asI said perhaps in stages not onlyrequires contact information from thembut it asks them qualifying questions itmakes them selfs all to select it putsthem through a survey etc the reason forthat is to get to multiple lists insteadof a single list so that we can thenfollow up which we'll talk about lateras the day drags on but so that we couldfollow up two separate lists separatelyso in the case of gardeners again theyimmediately separate based on people whojust entered the contest and people whoentered the contest and now requested abook about how to get a good night'ssleep they will follow up on lists bevery differently then they will followup on list a in fact the follow up onlist a will be all about getting them tostill come back and request that bookbecause if they're not going to regardsthe book about how to get a betternight's sleepodds are we're not going to be able tosell them a mattress now once they'verequested the book what can we get themto do that makes them even betterprospect so we can split them out againand continue to spend more and more timeenergy and money on the highestqualified prospects let me show you asite with a dramatic change in it sothis is a registration site for peopleto participate in coaching calls this isfrom a titanium member of mineAdams Hudson so here's the old site andI have marked actually what you will seedisappear on the new site so the oldsite here's the registration for thecoaching here's a bunch of other stuffyou can click on and go meander aroundin and go do and here's a bunch of otherstuff you can click on and meanderaround and go do so it wasn't enough tohave one place that you could be enteroff this web designer managed to maketwo places that you could be under oftenokay so here's the site 29 percentincrease in registrations now first ofall you will notice it's visually betterand has more sales copy about theexperience that you are going to have onthe call however the most significantthing about it is all the other placesare gone this is here's what we want youto do here's the place to do itthat's it dedicated for this purpose allthe traffic driven to it29 percent boost in resultsviii kind of site I'm just going tomention very quickly but it is one thata lot of marketers ignore is a catalogsite now you still have to makedecisions about how you let them enterand what you make them do before theycan enter but almost every business hasan opportunity at some point to presentwhat they do cafeteriarather than bundled or rather thansingle path usually to unconverted leadsand to regular customers and the mostimportant thing to know about what youcan do with an online catalog that youcannot do with an offline catalog isright here the online catalog allows usto expand its pages has people expressinterest so every product every page canbe a portal to more information and afull-blown a sales presentation behinditpeople can select ok I read twoparagraphs about this product I'm reallyinterested in seeing a 30 minute videoabout this product I'm really interestedreading a full-blown sales letter aboutthis product I'm interested in seeing apowerpoints presentation about thisproduct so our online catalogs becomeendlessly expandable and really becomeads that lead to full salespresentations retail site physicallocation sites these are a brick youhave a brick and mortar store of somekind you have a car dealership you haveany place people would walk in and buyfrom a restaurant those types ofbusinesses you are going to have a sitefor them the smart marketers still makethis about selling by appointment notselling by wander and they still playthe lead generation game so this is arework very recent of gardeners basicretail site for a mattress storeit looks pretty different if you go tomost mattress storesites because they are going to be aboutthe store the mattresses the price sortof a newspaper ad turned into a websitea Yellow Pages ad turned into a webwebsite this is all about getting a leadgetting somebody to opt-in to request abook a video comes on in plays and soforth the site then leads to you beingable to get so the first version offeredyou a digital version email only thisthen now tells you why you want ahardcopyand goes for full contact informationwhich by the way has given us two listsimmediately because the person willingto give us the hard contact informationand request the hard book is a betterprospect than the person who would onlygive us email and only let us give us adigital so this version of their retailsite is only two weeks old and it hasbooked five appointments so far theysold all of them and a total amount insales of $48,000 now if they did a herewe are come on in whenever you feel likeitthey might might get more people comingin whenever they feel like it but theywould not be prepared to buy a fourthousand six thousand eight thousanddollar mattress particularly when theaverage price of a mattress in Americais eight hundred so by doing whatthey're doing and it just so that youknow this is just the follow-up I'm notgoing to talk you through it it'll be inyour manual by the way they said wecould share it so this is theirInfusionsoft follow-up system just forpeople who visit that site it's fairlysophisticated it's fairly complicatedit's a lot of steps the last type ofsite is the one many of us are familiarwith from the kind of business of Gigi Isee is in which is the direct sale via apresentation at a site so there's asales letter there's an audio assistedsales letter there's a video assistedsales letter there's pure video there'sthe infomercial on demandthere's the webinar on demand there'slaunches all of these types of formatswhere you are getting a completesales presentation online a lot ofpeople have drifted away from the puresales letter it is still working this isRyan dices are we are you going to putthe whole letter in the manual yeah ofdices okay so this is I don't how manypages but it's thick it looks like abouta 16 to 18 pager to me in print done asa sales letter online of a client who'susing a 48-page sales letter onlinetraffic is driven to it there's no audiosisters no video cyst there's no nothingthere's a sales letter literally stuckup on a website with duct tape and thumpthump acts and it's converting just fineso we'll talk about the reasons forconversion in in the fourth time blockthat we have together because mostpeople don't understand what reallycauses conversion and what doesn'tyou

Source

in this video you're going to learn howyou can track transaction with theenhanced e-commerce trackingfunctionality of Google Analytics andwill install all this with the help ofGoogle tag manager a lot more coming upso let's dive in hi there and welcome toanother video of measure school commwhere we teach you the data-driven wayof digital marketing my name is Julienand today we want to talk about how youcan track enhanced e-commerce trackingtransactions within Google Analyticswith the help of Google tag manager andwe have done this before in anothervideo because they are actually twodistinct methods of capturingtransactions one is the classicecommerce tracking functionality withinGoogle Analytics and the second onewould be the enhanced e-commercetracking functionality within GoogleAnalytics now I won't be able to explainall of the different integrations youwould need to do to get a completeunderstanding of enhanced e-commercetracking but if you're interested in amore comprehensive course about this I'mactually thinking about building onejust for this purposeplease signalize your interest atmeasure school comm slash enhancede-commerce tracking course but today wewant to talk about just the transactiontracking part of the enhanced e-commercetracking and this is actually what Iwould recommend to install if you arethinking about installing equalstracking on your website so instead ofthe classic ecommerce tracking I wouldrecommend to start out with the enhancede-commerce tracking although you mightnot install the whole enhancede-commerce tracking functionality solet's get started first of all we wouldneed to prepare our Google Analyticsaccount to receive this enhancede-commerce tracking data how would we dothis we go over to Google Analytics andin the admin section under our viewsettings will find ecommerce settingsand we need to enable e-commerce butalso enhance ecommerce which we can doin the next step we can also put anour checkout labeling which we willignore in this video because we are onlyinstalling the transaction tracking ofthe enhanced e-commerce capabilitieslet's submit this and Google Analyticsis now ready to receive our data allright on our demo shop we have GoogleAnalytics installed and Google tagmanager now we want to add to this ourtransaction tracking there need to betwo things in place in order to do thisone is a correct data layer and thesecond are the write tags that forwardthe information on to Google Analyticsso let's talk about the data layer for asecond data layer would need to beinstalled on the final checkout pagewhere the data of the purchased itemsare available so in our case that wouldbe the Thank You page so let's gothrough a checkout process reallyquickly and we get to the checkout pagewhere we will have the data available tosend on to Google Analytics such as theproduct that was bought the total amountthat was paid the order number and so onand so on now in this page we would needto install a code that carries theinformation and if you do this withGoogle tag manager you would install itinto our data layer which is a centralrepository for all our data hidden fromthe user but visible to Google tagmanager and what we need to installexactly is documented in the enhancede-commerce tracking Help section wherewe have our developer guide on how toinstall enhanced e-commerce tracking nowas I said there are many different datalayers to implement to have the fullfunctionality of the enhanced e-commercetracking available we are only going totalk about the transaction trackingwhich is the purchase action within theenhanced e-commerce tracking so let'sclick on this and we actually get thedata layer or the data layer push thatneeds to beout on our thank-you page and valuesneed to be dynamically replaced such asthe ID would need to be replaced withour order number the revenue with ourtotal here and so on and so on nowinstalling this can be done in severalways you could do it right through thebackend of your system by editing thetemplate files and replacing dynamicallythe values of those fields with theactual value of the transaction youcould also install a plugin thatprovides that data by default or sendthis documentation over to yourdeveloper to have them implement it thisdata layer but be aware you can't justcopy it and paste it into your templatebecause then the products and the onlinestore and all these values would staythe same you need to have a dynamicreplacement of these values luckily weare on WordPress and WooCommerce hereand there's a very good plugin by ThomasGeiger which is the duracell to meGoogle tag manager plugin which I haveinstalled on my wordpress website and itgives you a lot of functionality on theimplementation of Google tag manager andfortunately also under the integrationsin WooCommerce functionality we can turnon the track enhanced e-commerce datawhich will transfer the data into ourdata layer automatically so let's checkout what is in the data layer let's goover to Google tag manager and actuallygo into the preview and debug mode andgo through a transaction againwe get to the Thank You page and we canlook with our preview in debug mode intothe data layer and the data that isavailable now we see here this is a bigobject that was pushed into the datalayer with the key GTM for WP ordercompleted and we have an e-commerceobject available with the data that weneed for enhanced e-commerce trackingthis is modeled after what we see herein the data layer push of the officialintegration now if you see any problemshere that's something that happens quiteoften you would need to make sure thatit's modeled after the officialdocumentation here in order for ourenhanced e-commerce tracking to work nowall we need to do is send the data on toGoogle Analytics how would we do thatlet's go over to Google tag manager andcreate a new tag this will be good aGoogle Analytics tag which will send anevent with our enhanced e-commercetracking data of the transaction overlet's go with Google Analytics here andwe are going with Universal analytics Ihave a tracking ID prepared in ourvariables if you don't know how toinstall this please Google for theGoogle Analytics ID my video will pop upand then we choose the track type ofevent now sending data over for enhancede-commerce tracking will not require youto send over a transaction track typeyou can send it either with an event ora page view but this data needs acarrier in our case we already have thepage you tracking installed so I don'twant to duplicate the page view on theThank You page I want to send in anevent to transport the data to GoogleAnalytics so let's go with event hereand then we can fill out anything thatwe want but please be sure to fill outthe category in action I usually callthis my enhancedecommerce tracking data and then theaction would be a purchase I will setthe non interaction hit to true becauseI don't want this tag to affect mybounce rate and then under the moresettingsI have ecommerce tracking featuresavailable and I can enable the enhancede-commerce tracking features now you canchoose to use a variable but in our casewe will use the data layer because thedata is available here let's continueand fire this tag upon a new trigger andwhat will this trigger be like let's goback we see our data here and we want tobe able to trigger our tagline that datais available and the actual checkpointfor this is in the event and we have anevent available here which is the GTMfor WP auto-completed let's copy thatand go back to Google tag manager andchoose custom event and as the eventname we simply put our GTM 4wp ordercompleted you call this trigger thetransaction trigger and we don't need toadd in any filters because this ispretty unique to this website let'screate this trigger and create this tagrefresh and go through a anotherconversion againhere we go and we see that upon ourfirst GTM for WP order a large EA eventee transaction has fired correctly nowwe can look into that unfortunately wedon't see any very revealing informationabout our sent enhanced e-commercetracking data and unfortunately we arealso not able to see any sign of ourenhanced e-commerce tracking in thereal-time reporting but we would be ableto see that an event came through and besure that our enhanced e-commercetracking data was sent it takes a whileto populate then in our conversionreports on the e-commerce you would haveyour enhanced e-commerce trackingreports available where you also haveall your sales performance report whereyour transaction should be showing upwithin the next half hour to 48 hoursplease be patient for this the otherreports will not be filled by defaultyou will need to install the fullenhanced e-commerce trackingfunctionality at the end don't forget topublish your version so it goes out toall your users so this was a quickoverview on how to install enhanceecommerce transaction tracking with thehelp of Google tag manager if you areinterested in building out the fullenhanced e-commerce tracking on yourwebsite please signalize your interestat measure school comm slash enhancede-commerce tracking courseand that's already it with this week'svideo of measure school , hope youenjoyed it and if you like this videoplease subscribe to this channel so wecan bring you more videos every week myname is Julien til next time

Source

Hey, it's patti scharf CPA and co-founder of catching clouds the leader in e-commerce accountingWelcome back to another Saturday Slowdown where I like to remind everybody to work on their business and not just in their businessTo talk about how to pick the right accounting platform for your e-commerce business. I've been getting this questionEverywhere all the time and I'm seeing it more and more onlineI think because more and more accountants are starting to realize that this is a question that they should be askingbut it really needs to start with you the ecommerce business owner becauseYou know, you're the one you're out thereYou're getting you're picking out your shopping carts and your payment processors and your reprice errsAnd your pay-per-click stuff your email market like you're probably an appOverload at this point and you're you know that you need to get control over your finances and you're not really sure where to startSo this is kind of to give you some advice to put you on the right pathWhat options you should be looking at and where you should be going with that when you're talking about keeping track of your accounting?I think everybody pretty much starts out on spreadsheets because it's easy and it's basically freebut there are other options that are actually better for your business becauseYou it has a double entry bookkeepingElement to it. If you don't know what the heck I'm talking aboutI'm sure I've got a video if I have a video you'll see something pop-up right hereBut in any case if you're using a a double entry systemthen you can make sure that the money that's going in and coming out isAll accounted for when you're doing your stuff, right? So there are lots of different tools on the marketThere is NetSuite at the very high endyou might need NetSuite we've had clients who have outgrown us and gone to notes weBecause they're in the I don't know 75 million dollar-a-year range or something like that. They've got really sophisticatedinventory needs and they want to track everything item by item andNetSuite was basically built for that. It's a really solid system peopleLove it or hate it. The funky thing about NetSuite is it makes the hard things easy and the easy things hardsoLike if you're going with something like zero or QuickBooks Online, which I'll talk about in a secondThey have like automatic bank feeds where they can pull transactions directly from the bank into the systemThat suite doesn't have that like you would think that if theseMore basic systems had that that NetSuite would be able to figure that out, but they don't do thatBut they they work really well with the inventory and supply bag. SoThe downside to NetSuite is it's really really crazy expensive like insanely expensive. SoIf you can get just as good of results, like, you knowKeep your eye on the prizeif you you know what you're trying to get to is good financial information, and you can get there in aMore cost effective way. I don't know why you wouldn't do that, butBut there are so there are valid reasonsYou just need to know what those reasons are before you start doing your researchThere is a new tool called odoo, which is an open-source tool that a lot of companies are starting to check outThey don't have a long enough track record really for me to kind of get a sense in the market ofwhere they're at development wise but but the thing about odoo is thatIt costs less for the licenseBut it's going to cost way more for development because you're basically creating a custom solution for yourself as you're growingSo so that's something to be aware of but I think it's a company to watch. I've been hearing lots of rumblings about themSo well, we'll see what happens with them the two big players in this spaceRight now are QuickBooks Online and zeroIf you're an e-commerce sellerChances are you're probably going to be on one of these. I know a lot ofAccountants in particular who are like no. No, they should use QuickBooks desktop for enterprise because they haveMore robust inventory system and all that. Well the front QuickBooks desktopIs that QuickBooks desktopDoesn't have what these cloud applications have zero and QuickBooks Online. They have this whole ecosystem ofDifferent apps and things that plug in and can move information around and is accessible by people no matter where you areWhereas QuickBooks desktop, it's kind of a pain in the butt to use. It's why people are moving away from it because youif you want it in a central location now, you have to get a hosted server and blah blah blah like it's a mess likeIf your business is in the cloud you should be using tools that are in the cloudSo QuickBooks Online and zero, they are pretty much neck-and-neckI'm not going to go too much into themBut go check out this video that I did a while back that's comparing the two systems for e-commerce. I would sayThe end result is they're kind of six of one half dozen of the other at this pointBut there's been a lot lot lot of rumblings about QuickBooks online as of late in the accounting communityI think thatTechnologically, QuickBooks Online and zero are pretty comparable. They're pretty competitiveThey're they're kind of keeping each other in check as far as pushing each other in the industry. So it's great that they've got thiscompetition going to push things forward because it's better for everybody in the industry when you've got a competitor who's doing that butThe problem with QuickBooks Online is they're having a heck of a timeLike Intuit itself is having a heck of a time there. There's like a bunch ofrumblings aboutTurboTax where they were hiding their free fileSystem in the web searches and stuff. So dokin find this free filing system that they could use for taxes andthey'veBeen raising their prices over and over and over like I just did a video. I want to say like ten months ago after alot of people wereunhappy with intuit because they had raised their prices again and they were like, what are my alternatives they keep raising their prices andThat was less than a year ago and just this past week they announcedAnother price increase of like 16 percent or something like that. It's it's kind of crazyso a lot of people oh, and then the other thing isThey just started this quickbooks live thing where they're offering bookkeeping servicesJust to the general worldWhich I have some other comments about how that's going to gobut in any case there are a lot of accountants who are like freaked out about that and they're likeThey're cannibalizing our clients and they're they're gonna do a horrible job. And what are they doing?And they're just like all up in armsSo a lot of people are jumping ship from QuickBooks online and looking for alternativesSo I have a feeling a lot of people are going to end up going to 0 which I guess isGoodI don't think QuickBooks Online is going anywhereAs far as price increases zero hasn't done any senseBasically, I started using them in 2012So if they had a price increase, okaybut it's not the same as what's going on over at QuickBooks Online where they're raising prices like everyLike a couple of times a yearSo I guess that's something to be aware. There are other players in the accounting space likewaivers Ojo orWhatever. They're there a whole bunch of them who are kind of trying togettraction and stuffBut the problem with these other tools is they don't have the ecosystem that QuickBooks Online and 0 have they don't have third-party appsThat integrate with them that make themMore powerful than they are aloneso that's something that you should be aware of and I think it's especially important for e-commerce businesses becauseIf you're going to grow to any kind of real size, you're going to want to have a cloud inventory systemI've got a whole video about that right here and Zoho waive all those other guys, they don't have that soSo I think if you're a small business you're looking to do things on your own or with the consultant or whateverYou should really be starting with either quickbooks online or zero and then growing from thereI wouldn't waste too much time on some of the other toolsAll right. So now you know, what kind of platform options there areBasically now it's just time to evaluate everything and make a decisionThe first thing that you want to do is make sure that your operations are solid. Your operations areMore important than the numbers right out of the gate. I mean, don't get me wrongYou need to know your numbers and you need to know them pretty quicklyBut the first thing you want to do is make sure that you knowhowHow your business works how you're getting products?Through the system and then where that data is and then you need to know what kind of data you need to be grabbingFor your financials and to do that. You need the help of yourAccountant who's going to be in there looking at the data and helping to make sure that things go smoothly, right?So when you under when you can understand your operations, you'll better understand your flow of dataAnd once you understand your flow of datayou can make that whole thing kind of streamlined one thing you want to make sure that you do isCreate a system that's going to scale. Like I know so many people who are like ohOkay, so I'm going to use Xero or I'm going to use QuickBooks Online and I'm using Shopify nowI just need to know how to push each of those individual orders over into myaccounting system and they do it and they have five orders a day and it works and they're likeDone. This is amazing and then six months later when they're selling10,000 orders a day. They're likeThis is not amazingOkay, like they've just created this horrible nightmare and a huge mess and they have to scrap everything and start overSo whatever your system you're putting into placeYou need to understandhow to create that systemhow to put it into place how to make sure it's going to work for the long term make sure that it's scales as you'reAnd again for that you need somebody who has some experienceWorking with bigger sellers who know how that all is going to workmy other warning to you about picking the right person to work with you isyou're going to want to ask them like not only what kinds ofclients they have likeIt's not enough to ask people if they've worked in e-commerce beforechances are because they're like for millions Amazon sellers alone that somebody's got an e-commerce seller or maybe a coupleBut I would be careful with the ones who have likeone cloud inventory system that they recommend and they recommend that for all of their clients becauseIt tells me that they don't have a lot of sophistication withOr maybe not sophistication of a variety of clientsso like if you're a drop shipper or you're a manufacturer or you do a lot of wholesale like you may haveLike I would give different advice to those three different types of businessesI'm not going to try and put all three of them on the same cloud inventory system because it just doesn't make sense for theirsoEven if a company is using like only zero or only quickbooks online, that doesn't worry meWhat worries me is when they're advising you on operational toolsThat are the exact same for all their clients because there is not oneright fit for every single ecommerce businessso my last bit of advice is to know your numbers and andUnderstand your financials like keep your eye on the prizeYou know that the end goal is to get good financial numbers so that you can make great decisions in your businesssoWhen you're building out your system, you picked your platformYou've got everything moved over your you've got a system and it's humming alongThe final final check is do your numbers make sense if you're looking at your financialsDoes it help you make good business decisionsyou know youYou need to like if you're looking at image your inventory number and that doesn't make sense or your cost of goods soldthat doesn't make sense and you don't have a don't really understand how much cash you have or how toLike how quickly your inventory is turning over or all those different things. I mean, this is the whole point of accountingSo if you can't answer those questions or you don't have somebody who is helping you get numbersThat can help you make good decisions. Then you need to re-evaluate your process. You need to reevaluate who you're working withor something needs to change soJust make sure that you know your numbers and that your system is working well for you, that's itI guess that's it. I will see you from my office next week. HeyI'll be home. Well next week. I'll be in New Orleans, but I'll be almost home and the week after thatI'll be home for the foreseeable future. So you'll start seeing me back in my office again, soI guess that's it for this week. I hope you like this videoIf you did, please like comment and share if you haven't already, please subscribe and I'll catch you later

Source

hey welcome to the video my name's Theoand I'm gonna show you how you can havean online shop and get it successfullyup and running take a look at this I'llbe showing you how to create thisfeatured product section to show offyour products to customers you're goingto learn how to make each product standout and pull people in to view more andbuy from you I'm going to be telling youeverything I know to get your new shopup and running successfully and how toget your products in front of as manypeople as possible this video is all youneed and it only takes an hour by makinga video that I wish I had when I firststarted so I'm going to include myfavorite tips and tricks that I usemyself I've got a bonus for the end ofthe video as well which shows you how toboost traffic to your shop without youdoing a thing so make sure to watchuntil the end this video really doeshave everything you need to launch yourown shop and start selling productsonline and to drive your viewers andcustomers wild with excitement so let'sget startedbecause I can't wait to begin doing thisI'm so impressed with how simple thismethod is that you're about to do thatmy girlfriend and I are creating our ownshop using this exact same method I'mgoing to show you everything step bystep every step of the way what I'mabout to show you flawlessly createsyour shop in just minutes you create aproduct by just adding a description anda photo nothing else is as fast fun orhassle free as this and if you want yourcustomers to not only buy from you butenjoy doing it have a nice time browsingyour shop getting to know you and yourbrand and want to come back again andagain everything from the menu at thetop which shows your different pages toa featured product section to grabcustomer's attention straight away yourproducts are going to look beautifulpayments are transferred directly toyour bank or PayPal and there areoptions to accept bank transfer chequeas well as cash on collection and manymore and this is all powered by one ofthe most trusted payment platforms onthe internet that is used worldwide bysome of the biggest companies so you canbe rest assured you're in good hands andyour customers can have peace of mind -because your shop will state it's gotaceconnection I've made sure that your shopcan be seen and shared quickly andeasily using a beautiful minimalisticsocial sharing buttons at the top hereso your shop is a click away toappearing on someone's Facebook orTwitter feed so their friends discoverand buy from you as well and I'll showyou the newest and easiest contact formthat comes ready built in and it's fullycustomizable you'll learn how to tweakit and make it look great and alsoseamlessly connect it to your email sovisitors can easily contact you my nameis Theo and I'm the lead content creatorfor websites made easy TV and ourregular Watchers will already know thatall our content is completely free welove what we do and just want the peoplewho watch our videos to succeed in theirdreams whatever your goals are I've madesure that this video covers everythingthat you need to get you and yourproduct out there we want our WMEcommunity to be the best out there justlook how professional and beautiful yourshop is going to be after you've watchedthis video and completed your shopyou're going to have somethingincredible that not many people achieveand going forwards if there's anythingthat you need or any help you're afterwe are always here for you you can findus on our Facebook page send us amessage on our website or join ourthriving community and leave a commenton our YouTube channel and we'll be sureto help you I can't wait for you for usto accomplish this together let's startwith step 1 okay step 1 is choosing yourdomain name so head over tohostgator.com and click on get startedhere you want to choose the businessplan as you'll be setting up a shopwhich needs extra security as well as adedicated IP and the business plan comeswith both of these for free so click onthat and here is where you get to chooseyour website's address so decidewhatever you'd like and then type thatin here and choose between com orwhatever you'd likethen enter a username and security pinand choose the billing cycle that you'dlike you could do a whole year or monthto month if you do a whole year it comesout cheaper and we've also got a codethat you're going to use in a momentwhich will reduce the cost even morenext enter in your billing informationhere and make sure to use an emailaddress that you can access as Hostgatorwill email you with your login detailsafter you'll then see is added extrashere so you want to uncheck these as youdon't need themand now you want to enter the code herewhich is gonna reduce your cost so enterWordPress hero and validate it andyou'll see the cost will go right downthis can save you up to 60% off yourentire hosting depending on the hostingpackage that you choose now when you'rehappy with everything click on checkoutnow and you'll be the proud owner ofyour very own website address okayfantastic you'll now receive a couple ofemails from Hostgator with your logindetails and some links to differentthings you want to find the cPanel linkhere and click on thatnow you want to scroll down and findsoftware and services and click on quickinstall now click on WordPress and nowselect your domain from the drop downhere and click Next and now enter in afew details here like your name blogtitle user name first and last name andan email then click on install WordPressis now being installed to your websiteand you'll receive your website logindetails here so write these down andthen click here then you should see thispage where you can log-in to yourwebsite to start creating it sometimesyou'll get a page saying it's notavailable but you just have to wait afew minutes and then try again and itshould come up now log in to yourwebsite and you're done congratulationsyou've now got a website up and runningso this is your website's dashboard andit's like the heart of your websitewhere you can edit it and changedifferent thingson the left you've got a toolbar withlots of different options and we'll begetting into a few of these in a momentand as we go through the video you'llsee new things come up here so now onthe toolbar go to appearance and themesand then click on add new here a themeis the look and feel of your website andthere are thousands of different themessome are great and some are really notthat's why we've gone through and foundthe best one to use and that is calledocean WP so search for that here andhere it is now all you do is click oninstall and then activate and you'll seeyour new website theme is ocean WP soyou've just changed your entire websiteif we go and have a look you'll see whatit looks like right now you'll see amessage up here saying your website isdisplaying a coming soon page click hereto remove it and launch your site so ifanyone visits they'll see this butbecause it's your website all you do isscroll up here and open this up in a newtab and you'll see what your websitelooks like right now it's like a blankcanvas ready for you to make somethingamazing and that's what we're gonna doright now if this doesn't work for youyou can just disable the coming soonpage and you'll then be able to see yourwebsite now you'll see it's recommendingyou install these plugins to go with thetheme the plug-in is a little tool whichenhances your website and shop itbasically supercharges it plugins can beamazing and they can really boost yourwebsite everything from sharing buttonsto making it faster so let's installthese now click on begin installingplugins and then you want to click hereto select all of them install from thedrop-down and apply fantastic they'veboth been installed and activated don'tworry if it comes up with this error andnow on your toolbar go to plugins andadd new and we'll add a couple more ofthe plugins to make your website andshop work really well and standout theplugins you want to search for arecalled inverter elements and weso search for in photo elements here itis install and then activate that andthis is going to give you some elementsthat are ready to go so you can reallyquickly get this shop up and runningquicker than ever but also better thanit's ever been beforegreat now search for WooCommerce andthis is your plugin for everything to dowith your shop it's the most well knownand by far most popular WordPresse-commerce solution for selling onlineand it's free so install and activatethat one and then it'll take you to thissetup of WooCommerce so let's go throughthese now quickly where is your storebased just select that from thedrop-down then enter your address andwhat currency do you want to acceptpayments in select from the drop-downthen select what type of products you'llbe selling physical or digital maybeboth and will you also be selling inperson then click let's go on thisscreen you choose how people can pay youusing PayPal and using their card soit's a good idea to set both of these asthey are both popular ways of paying forproducts online you'll need to set up aPayPal account later if you use PayPalit's free and quick to do if you alsowant to receive offline payments selectthat here and then click on continuehere you enter your shipping costs andyou can enter a flat cost or makeshipping free and that is up to you I'mgonna choose free for mineI'll unselect this then here you canchoose what the weight and dimensionswill be in then continue okay here it'sletting you know about some enhancementsI'm not going to use automated taxes forthis shop so I'll turn that off andbelow is an optional tool calledMailChimp we aren't going to go intomail chimp in this video as you don'tneed it right now but you can alwaysstart using that a bit later and it's agreat idea too because MailChimp is away to create email lists of customersso you can always get in touch send newproducts update customers on what'sgoing on in your shopit's the perfectway to get your products in front ofpeople who have submitted their email toyou but it's a little advanced so whatI've done is create a separate video foryou to watch to get this set up you'llfind it over on our channel and also onour blog at websites made easy TV okaynow you just want to continue and I'mgonna skip this step you can alwaysenable this later on and there you gocongratulations you're ready to startselling well almost you need to createyour first product and just before youdo that click on dashboard here and thengo to theme panel on your toolbar andclick on Install demos and now you wantto search for simple so type that inhere and there it is this is going togive you an amazing head start in yourshop success and save you days or weeksof your time it makes it so easy soclick to open that and then you want tomake sure these are all installed andactivatedthen click on go to next step now makesure all of these are ticked and clickinstall demo now wait a minute and it'llfinish installing the necessary thingsyour shop needs to work all right noware you ready let's click on see theresult well this looks incredible I hopeyou're excited with this it's set thefoundations to your entire website andshop so all you need to do is createyour products and enter in a few thingsabout you and your business and you'reready to start selling online return toyour dashboard by clicking the other taband then go to the tool bar and findproducts and click on all products thisis where all your products will be itshows what is in stock the price anycategories and the date it was createdyou'll notice this added a few demoproductsyes remove these by clicking here toselect all of them and then from thedrop-down choose move to trash and clickon apply great now so let's create yourfirst ever product click add new this iswhere you create products for your shopand it's so easy all you do is add yourproducts name here for this video I'llbe creating a bespoke adventure holidaywebsite as we go along if you need topause at any time just do so and playagain when you're ready so I'll type inNiagara Falls day tour and underneathyou type in your products descriptionthere we go and you can use these toolshere to edit your products descriptionif you'd like and now scroll down andyou've got some settings here ocean WPbut we don't need to change these soscroll down again and you'll see optionsfor your product here I'm gonna give youa quick overview of each one asdepending on what you're selling you'llwant to choose the right thing so let'sget going here you can choose between asimple product grouped product externalaffiliate product and a variable productI'm going to use a simple product asthis has everything we need but if youwere selling products as an affiliatesuch as for Amazon you would use theaffiliate optionfact if you're watching this andwondering what can I sell some of youmight be wanting to get into sellingonline but not sure exactly what youwant to sell well you could start as anaffiliate which means you sell otherpeople's products on your website andyou get money for advertising or apercentage of the sales next here youcan choose if it's a virtual ordownloadable product in general youenter the price and a sale price if it'sreduced and you can also schedule herefor a future date inventory allows youto set the product as in stock or out ofstock and add an SKU to help manage yourstock and sales if there's anythingyou're not sure about you've got alittle question mark which tells youwhat everything means in shipping youcan enter the weight and dimensions ofyour products linked products lets youlink other items which may be similarand of interest to the customer this iscalled an upsell and cross-sell wearen't going to get into this as it's alittle bit advanced but it's here if youwant it in the futureattributes are useful if an item you'reselling comes with different optionssuch as color or size for example youjust click on add and then enter a namefor the attribute so size and then entera value medium and then save so ifyou've got a t-shirt company this wouldbe invaluable because you would havemultiple products with different sizesand colors she would enter all of thosehere just below these options as ashorter description area so I'm justgoing to paste in the same descriptionas before now scroll up and you'll seeyou've got categories over here theseare really useful to group certain typesof products together so take yourt-shirt company again you may want togroup together t-shirts from a certainbrand or that a certain color or sizefor the shop I'm creating it would be agreat idea to create differentcategories based on where the adventureholidays are going to be you also usecategories so you can split up the shopsmenu just like this so you're going tohave a main shop page which will showevery product you have but you'll alsohave these other pages which show intoproducts based on their category so ifsomeone only wants a t-shirt from aspecific brand or a certain brand ofmakeup or only wants to look forholidays in Europe for example then thisis perfectso I'll create a few categories for thisone I'll create the USA category so I'llclick on add new category here and rightin there and click on add a new categoryagain and it's done so I'm going tocreate a few more for my other productsthat I'll be creating there we gocategories will appear underneathproducts as you can see hereso then customers can click on eachplace to find holidays to thatdestination and in a moment we'll besetting up the menu to display each ofthese in a drop-down below is productimage so you want to click set productimage and choose one that you want touse if you have one then great otherwisefor now you can download a free pack ofimages from our blog that I've speciallyput together for you for this video soyou can follow along with me and createyour shop you can always change theselater when you've got your own so headover to our blog right now so you candownload these it's over our websitesmade easy TV forward slash blog forwardslash your new online shop and then youcan download them herenow you've got these images find theimage file and choose an image thatyou'd like to use and upload that andbelow that is a product gallery and ifyou upload another photo in here itgives your products images a greateffect where people scroll over them asyou can see the image changes it'sreally fantasticsuper engaging and it makes you want toclick to find out more so I'm going toadd another image in here there we goand now when you're done you can clickon publish to make your product live ifyou'd like to continue it later you canalso save it as a draft here and that'syour first product created it's thateasy well done so where has it gone whatdoes your shop look like can people buythese already I'm gonna answer all ofthese questions and more coming up andit's so exciting to get your shop up andrunning this is the start of somethingamazing now I'm going to add a few moreproducts the same way I just did for thepurpose of this video so you can see howthe shop looks and functions you shoulddo the same so you can follow along withme just pause the video and play againonce you're readyall right now I have a few productscreated as you can see here each one canbe edited and also quick edited tochange small things such as producttitle price sale price and so on nowlet's take a look at what commerce onthe toolbar click that and you'll seeyou have a few different options youhave orders this screen shows thecurrent order status of your shop sowhen anyone purchases something it'llshow up in here your products can thenbe sent on to the shipping and havetheir order status changed you can alsomodify billing or shipping addressesresend order emails add notes change thecontent of the order and more you'llhave a few default orders which youcould just delete here next is couponsand under coupons you can create andmanage discount codes you can determinethe type and amount of the discount setexpiration dates restrict usage forexample in conjunction with othercoupons and set limits on how manycoupons can be used overall or percustomer WooCommerce automaticallycreates detailed summaries on everyaspect of your shop you can check grossand net sales of the last seven days andother timeframes view orders placeditems purchased refunds issued shippingcosts taken in and coupons used all ourglance the same overview is availablefor customer sales product stock andtaxes and can be exported in CSV form toimport into Excel or other software insettings you control quite literallyevery aspect of your WooCommerce onlinestore everything from your shops addressto productsshipping payments accounts emails andmore I suggest taking a look through thedifferent areas to get familiar withthem in case you need to change anythingsometime you'll most likely find it inhere so for example click on paymentsand find PayPal checkout here and clickon manage and here we want to connectour PayPal accounts so if customers payusing their PayPal the funds will betransferred todirectly to your PayPal and then youcould just transfer to your bank itworks seamlessly all you want to do isclick on setup or link a PayPal accountenter your email and if you have aPayPal already you just need to log inand follow the rest of the instructionsor register for an account if you needto is really easy and free and whenyou've done that you'll have your PayPalconnected it's that easy now we'velooked at the ins and outs ofWooCommerce and you know where you canedit your shop settings let's take alook at your products and your shop viewyour site by clicking here ok this islooking good scroll down and here arethe products that I just added this isfantasticit's a featured product section so whenpeople visit they can see some of yourproducts that you're selling the pricecategory and they can see another imageif they scroll over it and can add itstraight to their cart and this isalready set up for you see is added itto my cart up here and when I scrollover that it opens up and shows me whatI have this is just incredible I wishthis had been around when I firststarted it's made things so easy andquick to do and has saved you thousandsof dollars going to someone else to doityou can view cart and checkout directlyfrom here how good does this look I hopeyou see how powerful this is and thepossibilities you have to make your shopunique let's take a look aroundbelow the featured products you have afooter with some contact info anInstagram section some social mediaicons that link to your Facebook YouTubeInstagram Twitter or wherever you'd likea recent post section and a call toaction where a visitor can enter theiremail to join your newsletter and I'llbe editing the footer a bit later if wehave a look at the finished websiteyou're going to have a menu up here to afew different pages and this looksamazing to your shop has this drop-downmenu which looks great I'm also going toshow you how to add in a video sectionhere to show off your latest products orinfo about who you are or what yourbusiness does what you sell this can beanything we'll tidy up this featuredsection so people can't resist clickingon your products tofind out more your about page which hasa beautiful header at the top someinformation about you and your businessa photo to the right of that and here'syour footer again and you're gonna havea contact page which has some of yourcontact info and a great contact form tothe right allowing visitors to directlycontact you and then there's your shopwhich has all of your productsbeautifully displayed and this isautomatic it does it all for you all youdo is add your products like we've justdone and they're placed in here readyfor customers to view and they can sortyour products by popularity price and soon and change the view to a list insteadif they want to giving them a way toplay around and be able to view yourproducts in different way as well asclick on the categories that you createwhich brings up other products with thesame category that they might like is socoolgiving them even more incentive andoptions to purchase from you andremember using categories you createthis drop-down which features specificproducts so customers can easily findwhat they're looking for straight fromthe menu it's important to make it aseasy as possible for people to find whatthey're looking for otherwise they'lljust leave you want to give a greatfirst impression of your brand whenpeople visit and you will certainly dothat with your new shop I love how thislooks it's really easy to look aroundvery attractive and it makes me want tofind out more it's professional andenjoyable and it's beautiful yourcustomers are going to love thisokay let's now finish your homepage headover to pages and all pages and you'llsee it's created some pages for youalready and you may have more than oneof each page so delete the duplicates ifyou do have any of these it's going tobe these ones hereand I'm also not going to use a blog oraccount page in this video so I'm goingto delete those two you should now beleft with these pages so find home andthen click on edit with Elementor and inhere is where you edit your home pageyou've got these different sections asyou can see which you can edit byclicking this icon so this would editthe header section up here where you canthen change the background image on theleft in your toolbar and then in styleby clicking here so in a moment we'regoing to start customizing the home pageand it's going to look incredible let'schange this header image click here toedit the image then click upload andselect files and choose any image you'dlike to use for your header if you'vegot your own images of course you canuse those if you want to or just use theimages that you downloaded so you canfollow along with me for now the imageuploads into your media library and thenyou want to click on insert media heremuch better this looks greatso you've got a few different optionsfor the image down here position movesthe image around a little which can beuseful if you want to show moresomething in particular attachment youshould change this to fixed and sizeneeds to be on cover this gives theimage a parallax effect and this meanswhen people scroll down the image staysin place which looks amazing you canclick here to make it fullscreen and asyou can see as I scroll up and down thatimage is staying in place which gives itthat effect I love this and this justadds to the look and feel of your shotof your brand to save what you've doneclick on update and it's a good idea toupdate when you've made changes next isthis button and you can keep it if youwant to but I'm gonna remove it and havesomething else which you'll see in amoment to edit this you just click itand you'll get options come up on theleft such as adding a link to anotherpage changing the icon the text andchanging the typography and colorsin style and you can change the positionof anything on your shop including thisbutton by going in advanced and usingthe margin and padding here you see thebutton is moving further up when Ichange it I'm gonna remove this thoughby right-clicking here and delete soyou've removed the bottom but kept thesection now I'm going to add in an iconso click here to bring up all of yourdifferent elements and here's the iconelement or you can search here then allyou do is click and drag whatever youwant into the section just like that andyou can then edit the icon the same wayas everything else using the options onthe left and I'm going to change theicon here and there's lots of differentimages you can use I'm gonna find anarrow I think this looks really goodclean and minimalistic and lets peopleknow that they can scroll down also I'mgonna align it to the middle here andthen I'll change the color to white bygoing to style and primary color thenI'll adjust the size slightly I'm nowgoing to move it downwards in advancedand using margin top which I'll increaseto about 550you might need to play around with thisa little bit to get it right by clickinghere and viewing it fullscreen and thenadding more if you need to and you'llnotice there's a slight gap beneath itand I don't want this I want the nextsection to be right underneath whenpeople scroll down otherwise it doesn'tflow well you want everything to lookthe best it can so for this you wouldclick here to edit the header again andfind minimum height and use this toadjust the bottom on mine it looks goodat about 697 and now you might need toadjust the arrow icon a bit more whichI'm doing here and your head is completethis looks beautifulso next is this video section which weneed to add in and to do this you wantto scroll over here and click on theplus icon and then click here then makesure you're in pages and in the searchtype in webinar and then you want to usethis so click to insert that and it willbe placed directly on your home pageit's added a couple of sections that youdon't need right here so you want tojust remove these by clicking on thecrosshair perfect now let's edit thiswe'll start on the headline and all I'mgoing to do is type in what I want forthe headline and then change the font bygoing to styleand typography and again I'm going touse lato then I'll change the size tomake it a little smaller and I'm alsochanging the weights here to 300 so thewriting isn't as thick I like this a lotmore then I'll do the same for the textunderneath alright in what I want hereand change the fontnext up you only want one button here soright click to remove this one and thenclick and drag here to move this otherbutton so it's aligned in the middlegreatnow click it and write what you wanthere I'm gonna put shop now because I'mgoing to use this button to link to ourshop so once people have viewed yourinspiring video they're excited to learnmore or to buy your products so you wantto make it easy for them to do that sothis button will take them directly toyour products and next is the video andthis is so easy you just click to editand all you do is add in your videoslink in here so if you have a video onYouTube you just copy the link at thetop and paste that in here and you'redone it will put that video inautomatically you can just as easilyswap this for an image too if you'd likeyou just remove this video and you thenadd in a photo element from the leftlike that and then add your image infantastic you've now got an inspiringsection all about you and your productsok next up is your featured section andthis looks great as it is but for thisvideo I want to show you how you canedit it to show fewer products to dothis you would click here to edit theimages and then you've got some codehere and all you want to do is edit thenumber so all you do is type in whateveryou want here however many products youwant to show so I'm going to change itto 6 and then you want to click on applyand you'll then see it's now showing foryour products is as easy as that andthen each product has its category asyou can see that we said earlier a titlethe price and a Add to Cart button whichadds it straight into the car it's socool how great is it that it's alreadyset this up for you it's ready to go soclick on update to save everything andthen go to your dashboard and if youhaven't got this up click here and rightclick on exit the dashboard and open ina new tab now go to appearance andwidgets and you'll see that you've gotsome footers over here and this is whereyou edit your footer so let's open allof these up there we go so in footer 1you've got your contact info and if Iopen this you'll see you can edit thesedifferent fields such as address phoneemail website and more I'm going to keepemail and website and I'm going toremove all the others and all you do isdelete what's in the other fields andthey won't show up just like thisI'm also going to delete this text inhere and then put an email and a websitehere and then savenow in footer 2 this has a greatInstagram widget which shows your latestphotos so if you use Instagram you mightwant to keep this you just enter in youraccount info in here and then you cancustomize how it looks with theseoptions here I'm going to remove it forthis video though so I'm going to clickon delete photo 3 has MailChimp which isthe call to action I mentioned andothers in here and at the moment it'sset to joining a newsletter now a lot ofpeople do this and it isn't thateffective instead if you can you want tooffer a fantastic piece of value like afree pdf or webinar a voucher for moneyoff your next product in return for thevisitors email address this is anadvanced technique which I cover inanother video so after you've watchedthis and set your shop up you might wantto have a look at that because onceyou've got someone's email you can thenalways keep them updated with newproducts tempting them to come back andhave a look you've also got social iconshere which you can add your links toagain this is great because it carrieson the conversation and builds arelationship with your customers you canalso change colors of the icons fontsize and so much more it's reallyflexible and all you do is add in thelink to each platform they use here anyyou don't use you just want to removethe hash otherwise it will show up okgreat now save and go to footer 4 inhere you've got a recent posts widgetwhich shows the latest blog posts no wedon't need this as we aren't creating ablog in this video if you wanted to moveyour footer widgets about all you woulddo is just click and drag a widget to adifferent footer just like this you canplay around with this to see how youlike itand then you're done now after you goback to your website and refresh thepagehere's your footer and it's got thewidgets that you kept and it's lookingmuch better so I really hope you'rehappy and you're excited with what we'veaccomplished so far you're doing amazingyour shop is looking incredible yourcustomers are going to be so impressedand loved looking around now let's doyou're about on contact pages and theseare even easiergo to pages and all pages and you've gotyour contact page here and we just needto create an about page so click on addnew then type in about and then publishnow you want to open this an Elementorso right click on edit with Elementorand open in a new tab and here's yourabout page right now it's blank butwatch this go back to your dashboard taband click on elements these areabsolutely amazing they're ready to gocomplete pages that you can use tocreate a stunning websiteyou're looking for interior design andarchitecture so click on creative anddesign here and now scroll downand it'll be herethe one you want is this one for yourabout page it's called about interior -if you scroll over any of these it givesyou a glimpse of what it looks like soyou click this and you can now have alook around to make sure it's what youwant remember you can edit these twoexactly how you like and we're going tobe doing just thatand now let's import the template we'regoing to be using for the contact pageas well which is this one again you canhave a look aboutand then import all right so let's lookat the finished website we've got agreat looking header here and underneatha bit about you an image and your footerso to start we need to insert the aboutpage template we just importedso in Elementor you want to click hereand then my templates and insert thatabout page elementgreat I want to change the header imageso I'm going to click here and I'll goto style click here to change that andupload and I'm going to use this one andupload that and I love this image that'samazingagain you can edit using these optionsif you need to and you might notice thatthis has added a background overlay ontop of the image which makes the imagedarker so I'm going to click onbackground overlay and remove it byclicking on color and then clicking onclear and it's also got a divider herewhich I'm going to also remove and youcan do that in shape the divider andthen click on bottom and remove it hereand it may not look like it's gone butit has if you update to save and thenrefresh the page and there you go nowI'm going to remove this text and thenremove this section and now I'm going toedit this header and align it to themiddle then change the font the weightand the sizeand it has this underlined here whichyou can remove if you go to content andthen remove this textand I've just noticed the menu isn't atthe top so let's go to the dashboardopen up pages and find the about pageedit that and now you want to change thetemplate so in page attributes you wantto change that to default and thenupdate now if this doesn't work you justdo that again and it should work thennow go back to your Elementor page andrefresh and you'll have the menu at thetop and you just want to make the headerfull width which you can do by editingit and then clicking here okay that'smuch better you'll notice you now have alittle space here at the top now wedon't want that as it won't look rightwhen it's all finished so you want to goto advanced and then reduce the topmargin and I'm gonna make that minus 50and you're finished love it so below youhave a nice animated section which youcould keep if you wanted but I'm gonnaremove this and just keep it clean andminimalistic but feel free to useanything you want it's really flexiblethis is also really nice you could havea video here instead if you wanted andthe beauty of this is that you can pickand mix any element you want so yourwebsite can be as unique as you want itso now I'm going to remove the sectionsthat I'm not going to use and then allyou need to do is add in a photo andedit this text so let's click on theimage click here to edit it I'm going touse this image again so just click onthat and upload it perfect and for thetitle you just click and edit it justlike we've been doing and then in styleI'm going to change the font and theweight and the size and then your footeris already done so this page is completeand now is your contact page so openthat up in Elementor and let's look atthe finished website you've got anothergreat header this time it's got a coolline underneath the title then you'vegot your contact form so any visitorscan send you a message for more info onproducts and you've also got contactinfo on the left super easy to do solet's jump infirst of all let's remove all of theseelements as we aren't going to use thesein this videonow click this icon to bring up yourelements and we want to find the contactpage element that we imported earlier sohere it is click to insert that allright fantastic so we've got a greatlooking header again we just want tochange the image and the textthis one has a line just like I said andit has a small map and some contact infoand then your footer so the text I'mgonna change to leto by going totypography and style you should know howto do all of this nowthis line can be edited I'm gonna changeits thickness which is the weights hereto about two and you can change thecolor here as well if you'd like againfor the head image you can click here toedit it and then install you can changethe background image just like we'vebeen doing and I'm gonna use this imagethere we go I don't need to changeanything else this is looking absolutelygreat and my settings are like thisposition is Center Centerattachment is fixed to give it that niceparallax effect again and the size isset to cover your header also has adivider on the bottom so you can seeit's slanted just like this do youremember how to edit it you just clickon the header to edit then find theshape divider down here click on bottomand it's here I'm gonna remove this butit does look good so it's up to you youcan keep it if you want to and againthis may not update so you can justrefresh the page to see the changes ifyou need to okay your head is done nextup is the contact info and the map hereand on the finished website we have acontact form instead of a map and it'son the right hand side so you want tomove your map to the right hand side byjust clicking and dragging the wholesection just like this and dragging overand now you just want to delete the mapif you don't want it because I'm goingto have a contact form instead in amoment and just before that lets editthis side first I'm gonna remove thistext then I'll edit this just like I'vedone before and change the linesthickness to about two and you canchange the color too if you want to hereand exactly the same for this text I'mgoing a bit faster now because youshould be used to how things are doneI'm just quickly going over this it'sall the same and for this contact infoyou just click it which lets you editall of this then you write what you wanthere and then in style you can changethe icons their sizes and colors it'salso easy and straightforwardalright now that's done let's get yourcontact form created on this page sosave everything by clicking on updateand then go to your dashboard you wantto find WP forms and then all forms andyou should have a default form here butlet's create a new one so click on addnew and now all you do is you give yourform a name and now you want to choose asimple contact form here you can changethe entire form so you see as I scrollover it and on the left you have atoolbar where you can change settingsand add in more fields if you'd like toand I'm going to edit the name field tomake it simpler so just click it and itbrings up the options on the left andnow you change the format I'm going touse simplethis makes the form easier to read andit looks nicer on the page there arelots of options here to customize yourform it's a fantastic plug-in forcreating forms on your website so have alook around and see if you want to addor change anything but this form worksas it is and it looks really great soI'm gonna use this one thing to look atis in settings and then in confirmationand this is the email people willreceive once they've sent you a messageit's like a confirmation email you canedit this using the tools and you canbuy anything that you want and WP formsis one of the best WordPress plugins tocreate forms it's a drag-and-drop formbuilder which allows you to createpowerful WordPress forms in just minutesnot hours and it is great because thenyou can begin to collect emailsubscribers which means you can alwaysbe in contact with your customersupdating them on what's new in your shopwhat new products you've got so this isthe ideal way to start email marketingbut to do that you would need to connectWP forms with an email service providerand the one that we really recommend isconvertkit so convertkit was created bycontent creators so they know what ittakes to grow a successful onlinebusiness and your email list is yourbiggest asset especially when you've gotan online shop you need to be able to doemail marketing and convertkit helps youuse your email list to grow yourbusiness through attractiveforms trackable data and simple butpowerful automations it's got automatedemails so during your email marketingdoesn't have to be tedious and you cansend well-timed and targeted content toyour subscribers convertkit really is afantastic email marketing softwareensure you've got mail chip which isanother email marketing service but tobe honest I've always found MailChimpreally tricky to get into and set formsup whereas convertkit is super easy I'venever seen anything as easy to use so ifyou do want to get into email marketingwhich I highly recommend since you'vegot a shop now just head over toconvertkit comm and you can do that byclicking the link below the video andfollowing along with me let's click ontry it for freeand now it's asking you if you've gotany experience with email marketing andI'm just gonna click on I'm brand newand now do you have a website and yes wedo because we're creating it right nowso yes and then you wanna click onWordPress and then enter your emailpassword and a phone number and click onget started and you'll be on yourconvertkit dashboard where you can findyour forms and sequences just up here aswell as your subscriber information andall kinds of tools here it's reallyreally easy so as I said this is theeasiest platform to use way easier thanMailChimp so anyway I'm not going to goto in depth with convertkit in thisvideo but I really recommend that youget into using this because now you'vegot your shop you want to make sure thatyou can always be in contact with yoursubscribers bringing them back to yourshop to view your new products and buyfrom you again and again and using youremail list that you can build usingconvertkit you can do just that it's assimple as that and we're also gonna makea video all about convertkit showing youexactly how you can use it so look outfor that after this videoonce you're happy and ready click onsave then head back to your contact pageand Elementor and all you do is clickhere to bring up your elements type inGermany P forms and now just drag thisinto the space to the right just likethat and there's your new contact formyou might need to select it from thedrop down here if it doesn'tautomatically come up and then click onapply but this really amazes me how fastyou can do this this used to take weeksand cost thousands of dollars but nowyou can do this in just minutes it'sreally brilliant and don't worry if youare seeing another field below itsometimes it happens but if you updateto save and bring up your website in anew page you'll see it's workingperfectly ok I can't believe it you'renearly finished with your online shopwe've got a few more important things todo to make sure people can purchase yourproducts easily using PayPal or theircard so then you can start making moneyimmediately and I want to make sureyou've got a flying start by giving youa few secrets of my own to build ahugely successful brand I'm gonna giveyou some tips on how you can besuccessful in social media how to shareyour products to Facebook and Instagramand general things like that the noteveryone knows about but they're reallypowerful things that you can do to giveyourself a head start so in a moment I'mgoing to show you how you can receivepayments but first let's set up yourmenu at the top so visitors can browseeasily and find your different pages andproducts alright now let's get your menuset up you want to go to appearance onyour toolbar and menus and here youshould have a menu already created onthe left are your pages posts andanything else that you may want to addall you do is click add items to themenu just like this and click on add tomenu and it will show up on the rightand then you click and drag to arrangeyour menu how you want now to createthis drop down from the shop use thecategories that you created whencreating your products and add in yourcategories to your menu you want toclick on a screen optionup here and then you want to make sureproduct categories is ticked here you'llthen have a new area on the Left whichshows your categories that you can thenadd into your menu if some of yourcategories aren't showing up it's mostlikely because you haven't addedproducts with those categories yet thenyou want to click and drag each one soit's underneath your shop page so it's asub item of that page this creates thedrop down when you're happy click onsave menu and you're all done now if youtake a look at your menu you'll have afantastic-looking drop down menu readyfor your products which your customersare going to love so let's get yourstripe created which means people canpay using their card stripe is a paymentprocessing platform and it's the bestsoftware for running an internetbusiness it's used worldwide by somehuge companies such as booking comKickstarter lifts Shopify open table andmany more so you're in very good companyhead back to your dashboard and find thenotifications at the top here and nowclick set your stripe account keys nowthis is really important so make sure tofollow along and do exactly what I do tomake sure this is set up right hereyou're setting up stripe on your shopit's enabling visitors to use their cardto purchase your products so the titleis what will show up when people arepaying for something as well asdescription test mode means no one canactually buy anything yet so we'll leavethat on for now and in a moment we'lltest the shop out and buy somethingwhile it's in test mode to make sureeverything is working and you need acouple of keys here so to get thoseclick on stripe account settings nowclick on sign up and enter in your emailname and password to create your accountand then you want to click on use thestripe API and this is your struckdashboard here are your test keys socopy the first one and then paste thatin here and then click here to view thesecret key and copy thatand paste that in here okay next is thestatement descriptor and this is whatcustomers will see on their bankstatements so you could type in yourshop name for example and that's prettymuch it for these settings so SaveChanges here and now you can test yourshop by purchasing something and itwon't charge anything because it's intest mode and we'll also use a test cardto do it just before that I wanted toshow you the different areas at the toplike your products tax shipping paymentsso let's click on the shipping here youcan set your different shipping zonesand more if you need to and take a lookin these other areas too there's a lotyou can do for example in products youcan change measurements and enable ordisable reviews in payments you can turnon different ways customers can pay atthe checkout like bank transfers cash ondelivery as well as customer accountcreation and much moreok now let's open up your website andbuy something don't worry it's still intest mode so weren't actually doingthing so I'm browsing the shop and herewe go I love Africa so I'm gonna buythis product this looks amazing doesn'tit it looks so good I love how itdisplays your products it's soprofessional it really does look likeyou've spent thousands of dollarscreating your shop you should be proudso I'm going to add this product to thecart and here it is it has been added toyour cart at the top of the page andthis theme makes it really enjoyableexperience for customers to browse andpurchaseI love how streamlined this is as wellit really makes it easy for people tobuy but not in an in-your-face way it'svery simple and hassle-free it's apleasure to do and that's what I wantedfor your shop is what every customerwants to enjoy browsing and enjoy buyingfor me so as you can see customers canpurchase directly from here using PayPaland I love that feature it makes itsuper easy and quick for people but fornow let's click on checkout and now wejust need to enter in our name andbilling address and if your deliveryaddress is different you would enterthat here and at the top there's notto enter a coupon code as well so ifyou've set one up your customers canenter that here and then here it givesyou a rundown of what you're buying thecost and any shipping cost based on whatshipping zones you've created and wherethe customer is from and then you choosehow you want to pay by paypal or cardand if you've enabled cash on collectionor bank transfer that will be here aswellPayPal is self-explanatory it will bringup a separate PayPal page whichcustomers then sign in and pay thenthey'll be redirected back to your shopso for card you just enter in your carddetails here and for this test you canuse a test card so enter in and then useany expiry date and any CVC number andclick on place order and there we go youshould get a success page which lookslike this saying thank you your orderhas been received along with an ordersummary of what you've just purchasedand the billing address and deliveryaddress which means it's all workingcongratulationsthis is incredible and I'm so excitedfor you I hope you're happy and can'twait to start bringing in your customersin fact in a moment I'll be showing youan incredible way to bring customers toyour shop without you doing anythingfirst let's disable the test mode sopeople can now start buying your amazingproducts and if you're not ready to dothat yet no problem you can do thisanytime ok now go to your plugins andfind WooCommerce stripe gateway and bythe way you always want to make surethese are up to date it'll tell you ifthey need to be updated now click onsettings and then uncheck this andyou'll need a couple of live keys nowfirst copy this text and then click thislink which should take you to yourstripe account then click on addendpoint and paste that text in here andclick add endpoint again and now clickon home on the toolbar and find get yourlive API keys and it may say you need toactivate your account so do thatclick on activate your account and thenclick on start and confirm the email thestripe sends you then when you've donethat click on start again and you shouldbe on this screen you now want to fillin a few details about yourself whereyou're based your website businessdescription and account details and thenyour name birthday and home address thestatement descriptor again and a supportphone number then you want to enter inyour bank count you want used to receivepayments into when you sell products andthen when you're happy with everythingclick on submit application and youshould be ready you now just want tocopy these live keys and paste them intoyour fields and then save at the bottomand congratulations your online shop isnow ready to start selling your productsand bringing in money you've connectedyour bank account to start receivingpayments and your PayPal is connected toyou're all set up to sell productsonline this is a fantastic achievementwell done I hope you're proud and you'rehappy with how all this looks is abeautiful website and shop ready forcustomers to enjoy and buy from youyou've nearly finished the next step isto make sure your website settings arecorrectly set up and this only takes aminute so let's go to settings and thengeneral here you can change your sitetitle and tagline and I'm gonna putadventures made easy and for the taglineyou want to write something short butcatchyabout what you do or the products thatyou sell the site title is what you'llsee at the top of the page and it's likea logo and I'll show you how tocustomize this in a momentso then save at the bottom and then goto reading and it should be set to astatic page and your home page should behome so then saveand then you want to go to permalinksand then here you want to set this topost name this makes it easier forsearch engines to see your shop whatit's about and it'll also appear higherin search results so then save that andyou're done with those settings now foryour logo go to appearance and customizeand you'll notice that your logo isstill the same it says simple let'schange that now let's go to header andlogo and this is where you can add yourown logo image if you want to if youhave one but I'm gonna just remove thisimage and then go back click on publishto save everything and then refresh thepage and you'll see that your site titleis now the logo now you want to go totypography and then logo and in here youcan edit the size of the logo or thesite title because you'll see it'spretty big I'm going to change this toabout 24 here and maybe change theletter spacing a bit and if you want tocustomize the font you can do that hereas well I'm also going to change theweight to 300 much better that looksgreat then I'm going to go back and findfooter bottom and in here is where youcan edit or remove the copyright at thebottom of the page I'm just going toremove this and then publish to save andclick the cross to exit all right nowyour website is looking incredible andyou're ready to start selling yourproducts I'm excited to share with youthe fantastic bonus I've been tellingyou about which is going to give yourshop a boost to get your products infront of as many people as possible andit's a tool that multi-million dollarbusinesses use oh and it's completelyfree as well so you want to go toplugins and add new and then you want tosearch for Summa me and here it isso Summa me gives you a suite of toolsthat are the easiest way to turn yourwristinto customers it's a hugely popularplugin all around the world because itworks so well and it is so easy to useand it's also completely free there aremany features that you can play aroundwith such as a pop-up that comes up justbefore someone leaves your shop itpersuades them to stay but what I'mgoing to show you in this video are setof sharing buttons that slide in fromthe side which visitors can use toinstantly share your shop or products totheir Facebook Twitter or anything elsethat you choose so let's install sumerme now and then activate it perfect nowyou'll see sumo on your toolbar so clickon that and then you want to click onconnect then create a free account byentering your email and a password andthen click on dashboard and then my appsand you'll have a pop-up come up justlike this but I'm gonna say no thanksfor this video you can easily do thislater if you want to and now you'll beon your sumo me dashboard along the topyou have some options email monetize andmore you want to go to extras and clickon share and then activate now andyou've just set up your sharing buttonsthis is where you can customize themusing settings layout and so on so let'sgo to layout first and here you canchoose whereabouts you want your sharingbuttons to be right now it's on the lefthand side of the screen and you can alsochoose where you want them to appear onmobile in settings you can change whichbuttons you have you can rearrange themsearch and swap them out anyway youdon't need to do anything else here ifyou don't want to it's all ready to goand it's working so let's take a lookand let's see how it looks ok here it isthey pop in from the side and this isstunningI really hope you're happy with yourshop I love it it's gonna make all thedifference to selling your products andI'm really happy for you well done fordoing this it's a great achievement thenext bit is a really important step thatyou need to do and it's the last stepthis is going to make sure that yourwebsite is comelately secure for people to use theircard information so they can purchaseyour products so right now as you cansee up here it's saying not secure andthat's because you need the SSLcertificate from Hostgator that camewith your hosting and a dedicated IPevery shop on the internet has this wellthey should do to make it secure forpeople that come to your website andpurchase products so to do this you needto go to hostgator.com and then go uphere and open up a live chat with themthen connect to Hostgator by logging inwith your details and they will doeverything for you it's really reallyeasy you just need to tell them thatyou're setting up a shop you have thebusiness plan which comes with a freedomain validated ssl certificate anddedicated IP address and you want to setthose up they'll do this for you reallyquick it only takes a few minutes andthen after they've confirmed that that'sall done you need to install a plugin tolink the certificate with your shop sonow go to plugins and search for areally simple SSL now you want toinstall and activate that then all youneed to do is click on activate SSL hereand then just wait for it to do itsthing and you're all set up okay nowyou've got your amazing new shop up andrunning you're ready to start sellingproducts there's nothing more excitingthan your first customer buyingsomething from you so I now want to takea few minutes to give you some tips onbrand awareness and getting yourproducts out there so first of all aFacebook page Facebook as I'm sureyou're aware is one of the biggestsocial platforms in the world each dayit registers about 2.7 billion likes andshares with over 2 billion active usersevery day so it makes sense to create aFacebook page for your business and it'sso easy just log into your Facebook andyou'll have the option to do this onyour toolbar here all you do is click oncreate page up herethen you want to click on business orbrand and follow the instructions formayor I haven't got time to take youthrough everything in this video butit's super simple and straightforward sojust go ahead and create your page andwhen you've got your page set up you cannow start building a strong community onFacebook updating them with what's goingon in your shop your new products behindthe scenes people love all of this stuffand if you can you want to use video asmuch as possible photo speak a thousandwords but video is limitless so fromhere the sky's the limitFacebook gives you incredible tools tobuild up your audience and growawareness for your brand anyone whowants to build a strong brand needs tohave a Facebook presence Instagram okayInstagram is my next favorite platformwhy because Instagram is a platform madefor sharing photos and videos you wantto get your brand on Instagram and growyour following this is incrediblypowerfuljust like facebook but Instagram nowmakes it easier for people to shop theproducts that they find on Instagram bytagging products in posts so if yourbrand or business with a physicalproduct you definitely don't want tomiss out on the opportunity to introduceyour products to instagrams 500 milliondaily users what's more is you can nowcheck out directly from Instagram usingshopping posts again I haven't got timeto go in-depth about this but I'll becreating videos all about growing yourbrand on social media so make sure youdon't miss those I love to see yousucceed and reading all of your commentssaying how much my videos have helpedyou it means everything so remember toleave a comment and give me a thumbs upand if you want to be extra amazingshare this video it would be the bestand it really helps our channel grow Ihope you've enjoyed following along withme let me know in the comments whatyou'd like to see in the next videobecause we want to create videos thatyou love and that will really help youand also show off what you've createdI'd love to take a look at your websiteand see what you've doneif you're interested in taking your shopeven further there is so much more Iwould love to show you things likeboosting trafficbuilding brand awareness like I've saidalready social media tips and tricks toget your products noticed and we'recreating new videos and content all thetime so make sure to subscribe and joinme in the next video I'm really lookingforward to it I'm Theo thank you forwatching

Source