youyes it's given so so I'm so happy tohave youso we've been we've been chatting withStephen back and forth for a few monthsStephen busy I'm busy and like nowfinally we've connected and Stephen alsointroduced recently his platform whichis amazing which will change I mean alot of things for for dropshipping fore-commerce and overall like like youryour track record I mean it's I don'tknow like anyone who's doing that volumewith the optional quiz II cover sothat's quite impressive and ER not likeyou're not just like sharing screenshotsyou're like here is you know here's mydashboard here's everything you knowit's so real right then so it's it'svery nice eh I remember I rememberskimming from mom like that's likescreenshot you know like 360 thousand aday or so and it's surreallike it's like oh you know because likethe demo said I I you know like like thelevel does maybe like Mad Max like 100kyou know per day but therefore like 300G'snow finally we've connected so so happyto have Steven here thank you and thankyou yesso where did like where is like soyou're from Singapore Singapore is anamazing country like we have one of ourcompanies in Singapore I mean very verylike very good people to do you know todeal with like very serious I mean Imean very like good banking system andthey'll like start it for you like haveyou ever work like 95 job or like youtransition or oh yeah for sure manso I kind of like started back in mycollege days in 2006 so it's kind oflike in China because my mom kind ofwanted to you know try a businessventure there so I didn't really wanther to do it alone in China so kind ofwent there and like to starting mycollege so but kind of like you knowthings wasn't really going very well forme and my family so I kind of like haveto dropped out of university and giveslike you know I don't want my mom tokind of like have such a huge burdenpaying my college fees so like but Ithink things went well so I was actuallytrying out I was trying all sortthings you know I was studying likeinternet marketing Center which most ofthe internet marketing guys wouldn'tknow only the old guys would know it sothose are that's kind of my first go-toguy corey rudl yeah he died tryingracing a car so it was found a big pitybecause he's really good so it's kind oflike my first mentor in like internetmarketing he's like I really have nomoney at that point of time so like nowit's just like you know doing whateveryone's doing I was searching onlineyou know make money online I was tryingto make a living right so I kind of likeit didn't work for me but I kind oflearned my kind of like my basics forinternet marketing digital marketing andso I kind of came upon their secondcourse which is one of the course whichtaught people how to sell on eBay solike so since I was in I was in Chinaand a lot of things that they thoughtkind of like really resonate and reallymake sense for me I could just go toAlibabaI could go to Taobao and I started myfirst I didn't really like kind of likefull like word for word but I can likeyou know make use of what was availableto my resources back then which was likeI don't have a lot of money so I startedbuying from Taobao you know top I waskind of like Amazon off like you know inChina so I was buying from suppliers andjust be selling it on on eBay and itkind of started making good money withit like you know first my first like tenthousand dollars profit per month youknow and I started doing it from therebut after like you know five six monthsin I was really confident and also I waspreparing to drop out of university youknow after I dropped out and the storm came I was my PayPal wasfrozen and you know they want to theysaid all right we come validate whereyou from you know you're fromso they blocked my account I have aboutfifty thousand inside and like you knowthat's kind of like all my savings backthen I was like little literallydestroyed overnight by like PayPal andeBay so like so that's kind of like howI kind of start finding solutions onbuilding something that's not on someoneelse platform so I started with likeHTML sides I went onI went on like the gentle so I finallysettled for a Magento but there wasafter probably two three years you knowI started going havely into Magentoprobably in 2008 and like almost like Iwas really running Facebook ads probablyend of 2008 things started scalingreally quickly like you know the firsttwo months mm-hmm they're doing Facebookads so in my first month I was doingabout a hundred thousand so from fromprobably doing ten thousand a month justfrom SEO SEO traffic I was big into SEOback then because I don't know nothingabout media buy so in 2008 I startedmessing around with Facebook ads andthose like you know I started seeing bignumbers like hundred thousand per month200,000 300,000 not dude I think mymaximum was around like five hundredthousand dollars per month you know justlike you know buying and selling thingselectronics selling a lot of like youknow DVD in in carb DVD playersthose are like huge profits so I wasonly selling like high ticket productsprobably around 150 to 250 dollars I'venever ever sold like low ticket productslike you know what am i doing right nowwith drop shipping so like you know Iwas a little bit ambitious I went intostartups and I did a lot of things I didmy my group on startup I did Mike Riosmy SmartWatch startup so I kind of gotscared by my partner a few milliondollars my reputation was gone andeverything so it kind of was in reallybad shape for like the 2014 region I wasreally really really bad shape I lostall my money I think no money I've nolike no connections everything was goneright so until I kind of like you know Iwas also actually going into like Forexfor like you know probably like sixmonths like I just I just kind of wantto do you really just get back my all mywealth really quickly but it didn't workout I lost like all my money so I kindof have like less than hundred bucks tomy name in my worst ever like you knowcondition yeah so and like so one of mygood friends gonna say like hey Stevieyou shouldn't be messing around withForex you should just go back in to dowhat you do best which is in commercebut that that really struck me reallyhard because like I didn't think that Ishould go back I'm killed my friend toldme so I packed my bags and went back toChina the next day and I started youknow the reason why could anyone go backlike is it because because I I failedconsecutively to startups like it whatwhat most of them like yeah to startupswhich took about three years and I wasworking my ass off like it was likecountless hours of working productbranding every it was a really reallylegit stuff that we're working on bigbrands so you know I've seen a lot ofpeople talk about brands a lot of peopledon't know what's a real brandO'Laughlin thought is like just laughinga probably a private label brand theycall it branding so very rare in theSilicon Valley we do a lot of a userexperience usually interface we do lovelike you know you know product researchbefore we even launch the product soboth a lot of effort went into it but Ihad it wrong I really had a really badand really wrong partner so we shouldkind of like destroyed the whole thingfor usmm-hmm so so long story short so kind oflike you know I didn't want to go backbecause I was so jaded by this wholeexperience but it's fun you know I spentso much time and effort but it didn'twork out why should I just what should Igo backmm-hmm like I just realized that youknow there's there's so many ways tomake money but why should I go trysomething that I'm not an expert inright so my friend gave me a wake-upcall he said to me it's like hey itmight take you 10 years to bepotentially even good at maybe Forex 500 no I know I don't have 10 years towait married to a conclusion that'sunknown or unclear so there was likekind of the wake-up call so we kind ofwent back and we started and we saw someads you know we saw some ads aroundpeople doing drop shipping so I call upmy suppliers I cut off my logistics guysthat I have really good workingrelationship before and they talk allabout the business model they told melike how how I could get into the gameand everything I mean the first momentsdoing drop shipping we're already doinglike we broke seven figures in the firstmonth alone well jeez yeah but that'sonly possible because we had the supportor from like one of my logisticssuppliers he gave me a 500,000 worth ofcredit because like his I'm kind of hisfirst pot of gold I make him his firstpot of gold because I was giving him allmy ecommerce business in the past okaykind of learn of my situationand like he knows I'm a great guy todeal with in terms so he supported uswith no deposit nothing he knows I haveno money at all he gave me a $500,000credit which I could use it to roll formy you know I could use it to roll formy shipping and shipping kicks up aportion of drop shipping and I havedrink supplier who saw that they offeredme a few hundred thousand and credit aswell so that is how I was able to scaleup pretty much all the money I got fromlike you know from my strive for myPayPal I reinvested all into Facebookads and I don't have to pay my suppliersso fast because I have net dirty creditwith all these guys so that's kind ofhow we quickly got back into the gameand doing back and you know profits wasreally really great so we kind of wantto rebuild my entire like you know $100bank account really quickly yeah so thatwas kind of like how we got back intothe whole game and we kind of startedsharing a lot of like you know valueacross a lot of groups and everything wegot a lot of like people following us wealso got some haters after we posted thetreatment 60 cave people were like how is it even possible youknow as people bring a million dollars amonth so uh-huh I mean like we've seenso much like I've known so many bigplace in Asia that are all under theground they're huge huge monsters I meanlike I mean so for us it's just like ohyeah we're just scratching the surfaceof the whole tribe you know there'salways someone bigger than you yeah yeahyeah yeah I mean but for the majority ofthe whole industry a lot of people arejust so seeing like oh yeah you only cando 1,000 2,000 5,000 mmm even back thenwhen I was renting me and my brotherwere just starting out we were like dudethis guy's crushing30k per day I was like oh my god that'slike over a million dollars per monthand you know that we're able to achievethat so fast right so I mean Internet issuch a greatlike business I mean that all digitalbusiness ecommerce is just great manit's like we're so lucky to be in thisera where by like there's so many thingspossible by just doing like you knowhospital a just doing things right youknow there's so many opportunities rightnow yeah cool so what is she not like soobviously you know Facebook like costsince when you started like even lastyear like it's so like it goes up rightthe competition more fierce like moreand more people getting into likedropshipping other markets more peoplestart advertising Facebook so what whatare kind of like your secrets for likemainly maintaining that you knowobviously you want to who you want tobig volume but also you want like higherprofit margins you don't want to be likeyou know having like million-dollarmonth and then having like you know$5,000 profit it's early so what whatare your secrets for like maintainingthat you know like profitability I thinkfor sure like you know so so I think Ihad a post before in one of my groups soit's like it's it's it's a mindset thingso some of those people definitely a lotof people things that if this guy's aremoving huge volume they are not makingmoney but it's kind of stupid in thisway because like you know there is noone in their right mind who's gonnaprocess ten million a month and bebreaking even right if you were gonnaget all this back end info andeverything but you definitely have toprofit on the front and first listen forus his front end is very importantbecause like you know if you can makemoney on the front end you're definitelygonna make some money on the back endyeahso I think you we have to consider thefact that we have to manage things thatare inside all control so some thingslike some things that are not within ourcontrol is first things first our bestfriend Facebook it's not within ourcontrol yeah I mean that much as you cando all that optimization you can do allthe different kind of techniques youknow you know if there's a bug there'snothing you could do about it right youhave to wait for Facebook tell me heyguys we have a bug here but whateveryone is missing out is like all thebackend stuff like the aov the averageor the value you could optimize yourconversion rate you can optimize theproducts your pricing you know you canyou can optimize a lot of things thoseare things that you are in withincontrolyou have control over doing things thatmight make a difference I'm not sayingthat everything that you guys do willmake a difference but you know ifthey're always just focused on like youknow Facebook Ads you're not doinganything on email marketing you're justputting all this money on the table thatis coming from a person no I'm a personthat I know nothing about emailmarketing until I met like one of myfriends who's pretty much handling a lotof big traffickers and also a lot of ourour group members you know I knownothing about email marketing but I haveto commend healthy that pay it's gettingtough you know we have more competitionso we need to do something about itbecause we have millions of like mil andlist and we're just living all the moneyon the table you're not doing anythingabout itso until we met these guys we didn'tknow how important email marketing wasso when this guy started handling allour emails we had our first seven figureemail months yeah so that was crazy itwas like that literally blew my mindI was like dude I was only making likeyou know 10 15 20 % or Mac flute-like onreally good months back then 30 40percent maximum right average months isprobably like 15 20 percent net marginsbut email marketing is like frickin pureprofit there's like just in an email andyou have all this right sequences inplace all the follow ups all the newproducts do this this this emails arelike mad margins we're talking about myclassic in 70% of net profit and if youbuffer the 60 70 % into the 20% itincreases your average net margins everysingle month there are things that wecould be in control and of course I knowit's hard Facebook but who says makingmoney every easy at all in everything ifit's so easy you know ever will befreaking billionaires right you knowthen there's no more competition yeah100% so we have a question so whenyou're looking for for a new product to- do you have a minimum profit marginyour that you're looking at we usuallymark up a product at least 3 X so if Ibought a product for five dollars I'llhave to at leastsell it for absolutely minimal f3x andabove you know so when we do we reallyuse the worst kind of like estimationsfor like our profits so usually well atleast let's say buffer at least fiftypercent fifty percent of the span fromthe product will come from Facebook solet's say if I'm selling a product forlet's say $50 for example right our atleast use fifty percent that's theamount I'm gonna pay to Facebookso the minimum rose I'll require forlike fifty percent that's 2x Ross so I'mvery clear in my numbers on how much Ineed to buffer in or you know in termsof like at span you know I'm not gonnaspend way more than like 30 percent whenit comes to product cost shipping costsmiscellaneous everything return calleverything will be required within 30percent so if I have 50 percent let's goto Facebook 30 percent that's going tomy cards my my shipping fulfillment andeverything I still have at least twentypercent gross right so if I – of mystaffing cost and everything I might seearound a fifteen to twenty percent netmm-hmm deductions yeah so that's kind ofhow we do our calculations mm-hmm yeah Isee a lot of people they even like sonot even one drop shipping but evenpeople are starting their own brands andthey have like such tiny margins rightso I mean they do so much work like todevelop a product is that an eardestructor I mean like what's what's youknow what's the purpose then you knowthey start to advertising they like theycome to me they ask me how old I mean Iwant like CPA a of like $8 you know isthis product or like less than tendollars and say sorry man I cannot helpyou I mean it like no one can help youlike with exactly that's the thing withI mean with brand owners you know theykind of overthink like they thoughthaving a bread is the solution toeverything that's not true yeahhaving brand doesn't mean that you'regonna have a lower CPA it's just it justmeans that you have like a product or abrand that people are more you knowpeople might want to buy more comparedto your drop shipping problem rightthat's the reason why you know I knowthe people preach having a brand I lovedBrent's know that we have some breathcrushing it but dude I was like noteveryone's gonna start off at the sameground as everyone else it's you it's sokey to stay home let's start a brandthat's crush your brand that's how youdo the business in the long term but noone's thinking that this certainentrepreneur right now he's probably heonly has ten thousand dollars to hisnameit's not gonna be able to you likeyou're invested in a solid designer isnot able to invest in a solid productmanufacturing moldings and all this kindof things a lot of like you know gurusare not talking about it yeah so youshould do a brand because drop shippingis dead and all that kind ofright for us right now we're stillcrushing it with drop shipping I meanlike I definitely our focus is more onlong-term brands like that potentiallyexit but I mean why stop what killed acash cow right yeah yeah yeah yeahexactly so what are my students you'recrushing it on drop shipping and theyliterally killed the business and focuson their brand I was like dude that's sowrong it's like it's like why are youkilling it you can hello my gradualright like you can gradually likeintroduce your own brand to email listright and then gradually they that's oneof the products and then you know likedo like move more like smooth onceyou've proven the concept right once youprove the time yeah drop it's a greatway to test concept and also a great wayto use the money to fund your dreamsright it's fun like so I like recentlylast year I see know if you would do allthe like their what the minimal watchesright yeahgreat projects like I've seen one of mystudents did it they had a really greatproduct but like it's not it's probablymaking 1/10 of what they're earning fromthat drop shipping stores so it's verydemoralizing for them uh-huh guys likedrop shipping you got not much effortgoes into like you know like you knowpackaging and all the kind of stuffbut the dude I think you're doing atleast like 1 million per month and withdrop shipping they're only doing like 70K 80 thousand per monthgreat margins for sure probably like 3040 % e drop shippingmillion about only 20% profits so I meanlike it's hard to your heart sometimesbut they have to weigh their options soSteve who do you recommend for emailmarketing we use a guy called Joshua hisfrom Kronos in Kronos agency yeah he'sjust searched Kronos Agency on Googlethere's a we definitely have like wehave so much faith in this guy with allour emails he takes care of our all ouremails he handles for a lot of reallyreally big dropshippers as well I someof my friends doing like 10 million permonth 20 million per month are usingthis guy for marketing as well so Ihighly recommend this guy because he'sawesome like they have great servicethis CEO is really hands down to makingsure it's successful for all their allthe stores yeah do they work with you onpercentage of the revenue or the chargesretainers how they typically work theydo a retainer and a small stitch offemail revenue only email revenue theydon't take the entire stores revenueonly take email revenues don't for forus it doesn't make any it's a no-brainerfor us because like last time it'salmost zero the only thing that we haveis probably remarketing emails orabandoned car emails you know like eyesgonna literally take it from zero fromnowhere you cannot have that really badkind of like ah spam scoring good wedon't know what the hell they're doingwe're just you know spending all ouremail list so these guys came in secondand everything for us you know likescrub this remove the the ones that'sinactive we moved their ones that that'snot buying and everything make sure ourlist is healthy honestly I don't knowwhat he's doing for us but it's justperforming for us like that's kind oflike for us we're working with a lot offew providers as well to you know makesure it's just working out yeah hiso they handle our messenger marketingas well they handle our SMS marketing aswellso pretty much whatever that's likeoutside our expertise we'll just hand itover guys yeah so so is it better tostart withthen building look-alikes or start withstraight website conversion was perhapsfresh pixels assist last time I thinkyou know PPE works really well beforeyou're not getting the bits sorry I beenused for a building social proof youknow testing out so last time if it'sworth if you are getting like if you'regetting purchases from PPE you know youhave a seven figure winning product lasttime for us and whenever PP isconverting or we're getting sales fromit we know we have a huge winner am iright let's we pretty much don't use itat allit's really don't use it much right nowbecause like we start this right away wego we go purchase right away we're justgonna see a lot of garbage trafficcoming in with PPE it's just not likeit's just not like before so we kind oflike scrap that and just go directlywith purchase that's kind of like Ithink the better way to do so yeah samewith us like we found like these looklike just to get like extra engagementon the same post idea once you seethat's like kind of winning and elseit's good for like so overall you knowwhen they have this like negativefeedback just kind of like to landalthis up you know like to have moreengagement like accelerate the post onceyou know it's winning it's only for thatbut then again yeah like like with youit's like 90 99 percent it's likepurchase optimization yeah I think Imean things looks really smart we'regetting this like I don't think we youused to work well but you know Facebookwas just changing so fast you know itfelt like it's not worth the timeanymore to use like PPE mm-hmm so fordropshipping can you create your ownbrands from products to order fromaliexpress meolli express is probablymore for like you know getting yourproduct up and running but if you areplanning to like go for volume and youknow definitely want use all expressingbecause they are really pricey so likedefinitely we go for like you knowAlibaba if you have volume so Alibabaused to be like reallyreally put volume by the whole theentire equation and whole industry haschanged whereby everyone's starting togo down and moq so you could probablyget your own brand your own productsgetting started from like an alley barbar people you know 500,000 units mm-hmmit's like similar to how the Amazonpeople are doing it they're starting offwith like you know 500 thousand it'smore about how you sell your story tothe supplier you have a dream hey I'mgonna sell 10,000 units in a month fromnow you guys support us you know we'llmake sure if they can for you and allthat it's all about the ocean it's allabout you know manufacture its supplyrelationship it's not just about likeyou know buying it's not just aboutpricing you know it's all about thisrelationship so to be honest if I don'thave all these relationships from thepast I wouldn't be able to get that intothe game so fast with no money rightthat's like the core truth you know I'veseen a lot of people do crushing it butthey have to scale down because theydon't have the funds or the cash flowusually to roll and just like stripetakes seven days you kind of wait forthe month and pay for the ads you haveto pay the suppliers before they shouldbe all right you've ever seen seenbefore have it hard yeah yeah exactly solike you know it's it's all these kindof things that matters but I would sayif you guys are crushing it with dropshipping you know definitely pull outthe product create a niche store youknow if it makes sense for you guys andcreate a brand you know I don't thinklike the single product brand is gonnait's gonna last a long while but youknow if you could crush an extra like 1020,000 units you know that's gonna makea huge difference to the bottom line youknow mm-hmm what are your plans likelong term you want to switch more likedevelop your own brand over time or lifeor time yeahso for now like we are building anentire team that's just brand focusecommerce you're not going faster onwith any drop shipping and you like oldtickets so for like you know this arethe guys that takes like products veryseriously I mean it's like products thatwe care about like that design the logothe packaging the unboxing experiencethe interaction the customer support youknow the the fulfillment I'm everythingbecause like to have a strong brand youit's not about just whyequation and the 360-degrees equationthat you have to be like you know um thewhere right you know a lot of peoplejust say oh you just need a good productno you need to have three marketing youfeel good good targeting on Facebook onit that's it that's kind of like themagic Genie like the button one pressbutton and you're done oh no way it'slike we had the best product in theworld and no one sees it or you haveshitty marketing it's not gonna workright I mean I let's let you be out fromhere knows a lot of people knows it'sjust it's just a different anglelike you know branding is just an extralayer of angle to help your product sellbetter but it's not the next buttonright thereso like like so when you're thinkingabout like starting your own brand likewhat what's the pricing point what arethe margins are we lose that brandobviously you won't do it like if thatwasn't like very good margins likehigher price point probably right sowhat were your so somebody usually whatwe look up for is how big is this marketso we definitely wouldn't go into amarket that is super niche probably likeonly one or two hundred thousand peopletargetable ads so we'll definitely seeif there's any good if there's any goodcompetitors your market yeah what's yourword we'll go in will research thembased on like your comments we readabout their views we'll see how we couldchange the product to make it a betterproduct and a cheaper product so that'sthing if they're stalling it for like 99bucks you can probably come in atprobably 69 to 79 bucks and you reallycrush the competition because we arepeople that come in and we won thismarket so it's a matter of fighting forthis market you have to be pricecompetitive we have to be functionscompetitive and you have to like youknow great service great branding doingeverything so that's kind of likebuilding like um a really solid teamthat would be like really I will see alot of different results next year thisyear we have what some brandsit's my would say they're likefull-fledged brands it's like Brentadoing solid three four hundred thousandper month and we have a couple of thoseare like brands that we see about a 35to 40 percent like margins because we'recharging but definitely if when youcomparethose stores with our drop shippingstores there's a huge difference involume right it's like this are probablypotential brand that could you know sellfor a couple million I wouldn't see themselling for like ten million I'm reallyclear about our expectations with allthese brands because it is all like twoproducts but the future Brent that we'regonna sell is usually like big marketsmm-hmm potentially like you scale thisinternationally like with scale this offlines get scale this in online Amazonplatforms everywhere athletes you knowambassadors and all this kind of thingso yeah definitely this are like kind oflike our end goal you know could buildbrands do you probably like it worthtens of millions but like a lot ofpeople just have to understand you knowas much as a lot of you want to do thisit's just not financially feasible for alot of I'm an effort for exam I built mymy crayons and invested almost $500,000and we have had like crowdfunding fundswith 1.5 million and like that's that'sall that all went into productionmarketing branding and everything mightmind after that I started anotherconsumer electronic start I part in fivehundred thousand dollars and we fillbecause like it's not easy building abrand it's like you know like there's somany companies that fail trying to builda legit brand but you know it's it'sjust how business is there's noguarantee in life you know just need tomake sure you do your product right youknow you have to make sure your productresearch is done properly no dropshipping is definitely great for doingproduct research testing the marketingvalue that your idea is great and it'snot right so I think that's greatdefinitely a great weight you cannotmake sure you know like it's not like Ithink this probably gonna do well youknow I think contra print is like oh Iwould buy it myself right or like I seea lot of people think oh they developproduct basically for themselves rightwithout like getting any like I'm askinglike have you got a light any feedbackfrom customers you know my or you knowoh I like this product you don't thinklike or don't like exactly and the thingis like when you're an entrepreneurright you fall into that repent ofmindset it's like my product is alwaysthe best you know whatever fit it's crapyou know whatever you said it's not truemy product is best you know yeah youdefinitely it's your baby right anddropshipping it's like oh if it doesn'tworknext product next round no you're notemotionally attached to the productright so that's all the big differencein terms of our testing products like doyou see any mistakes that people aremaking like like does it lose it that'stoo many products or do they like totest like too little like to you knowproducts like excuse yeah I see a lot ofpeople testing way too many productswithout knowing what's the right productto test right so like of course testingproduct is great but the tested rightyou have to validate whether the productis potentially a great product does ithave to does it have some key factors ofa winning product is have you felt datedthat you know products are done some duediligence you know some research ifthere's a market for this product so ifyou don't if you haven't done all thisand you're just like mindlessly doingall the product testing it's justburning money man it doesn't work youknow I've tested 50 products none ofthem work because you're testing wrongproducts in the first place right thetesting wrong products and you don'teven know what you're doing and you'renot like you're just like watching allthese YouTube videos you know you'reworking from 10 different gurus 10 youhear people talking ten different thingsyeah so I know it's frustrating becauseI've been there I've done that I'vewatched her I've been through thoseshoes and it's kind of like hard in asense if you don't know what you'redoing you know like that is why I reallyfeel like you know there's a need formore guys like you I came a lotta moreguys like in the patch and all theseguys to kind of like really share likefree value that is why we build ourgroup through such a big scale you knowby sharing free value is like you're arobotthanks man and it's like in this thisspace is just like you know some peoplejust I mean I've been in ecommerce since2006 that's like 13 years I'm kind oflike an old man in this space but I seeI've seen a lot of people like you knowit's probably a 10,000 20,000 oh yeah Imean I'm an expert next yeah yeah rightlike they buy a car and then I mean butyeahyou bought a car like you know inSingapore guys like so you know likeit's it's like these cars are expensivetastes like you have but it's you knowpeople just build that impression rightfor themselves and I mean there is notrack record like you you bring amazingtrack record so I don't see I I don'tknow like many people look in the marketthat have I don't know probably anyonelike who has such track record thatSteve like building like such such greatvolume of stores and you know bringingso much value to people like differentproducts the the training can providethe that new platform you introduce so Imean yeah yeah trying to stay out fromlike training so because like you knowlike you get a lot of haters from thatonly way it's coming out with a trainingyou know he's becoming a guru and allthat you you know are we launch ourprogram once and close it till now wehaven't done anything since because likewe don't need the money but obviously wecould have like stopped in here we don'thave time to focus on it you know unlesswe have a really great putter and thatknows digital marketing products andthen you're a kind of like physicalproduct guys that's why we gotta focusour effort in like you know buildingsoftware building different likeplatforms or introducing like you knowwe owe and all this kind of differentthings so then my help like support abetter ecosystem you know using theright supreme because I know it's hardto find the right guys or using theright services the right song word soyeah we're definitely keen to like youknow help build up a better ecosystemfor the entire it not necessarily justdrop shipping like inter cart is notjust for drop shipping it works well forbreads so we're in talks with some bigAmerican like you know influence andbrandsyou're talking to bring them on boardlike how we could use in the car to helpthem skill even more you know it'sprobably better margins betterconversions so that yeah it's it's kindof like our passion and like e-commerceout there no value to all this kind ofentrepreneurs around the world coolstuff so someone is asking what aboutprint-on-demand we have like we don't weare not an expert in prenup in month butwe're definitely trying to explore thisas well so one of my partner's isexploring this at this point of timewith nothing much you cannot share justlike on it when it comes to print ondemand i'm 100% newbie yeah likewatching videos I was going throughdifferent groups or Elias talking tosome of my friends you know who areexperts in print on demand but it's interms of marketing is not it's notdifferent but in terms of like you knowyour SOPs your systems it's kind ofdifferent because you're testing a lotof different designs but the biggestprint on demand guys that I know areusually from Vietnam because these guysare just super huge into pre Odie's butyou know any Rendon top sellers aredoing like 10 20 million like a year andthese guys are like like freaking like17 18 years old kids like that don'teven speak English and they're crushingout 10 20 million per year like justselling purity stuff but Mike with thatsaid a lot of them are selling some someof them are selling some shady you knowI you know copyright stuff gave a frontrow right this guy's like they're sogood at itthey crush this market so like so youcan have like they get this theiraccounts disabled and stuff um they doboth so they have they do have white hatand black hat I don't exactly know theirbusiness model but I know Vietnam is thebiggest biggest p OD place in the entirewall gee man I didn't know that yes andno you know all the I'd like ifnot it's either there first or it's usfirst because you have to consider theamount of sellers right but Vietnam is asuper big important market for all thePOV platforms like you know gear bubblelike all this out print full and allthese guys all of em flock to Vietnamlike nobody's nobody's business theyjust go there so much because likethere's so many big sellers there yeahso how much so basically how many emailswoody Center months for one product itreally depends on how new the product isbut we usually just leave it to ouremail guys our Joshua to handle thatwith me we don't care how much emails wesend as long as the ROI is reallypositive you know basically what we'reseeing every month is whether ourrevenue and our percentage that comesfrom email maintains or improve that'skind of what we're looking for so weused to only do like one or two percentfrom emails mm-hmm and I'm like fordropshipping the average probably isaround 7 or 8 percent for that peoplethat are doing better like you're doingwe're looking about 14 to 15 percent forour properties yeah and like for hoursour brand for looking at about 20 to 30percent on the meal alone so that slideyou know really free money that's comingjust from emails alone and it's a goodstuff yeah yeah the name of the name ofyour partners for email is promise umyeah so this other guys to be outsourcedto I mean like just hit that mob they'rereally cool guys to like you know talkwith Josh are from Kronos like just justjust hit him up on Facebook or I think Ithink they are ranked ly well on Googletoo they share a lot of value hereyeah cool um so what is your scalingstrategy wants to find the winningproduct usually we just filled withbudget like so usually like let's say wetest the product it's working well we'llduplicate it to CBO the CBO has beenlike you know it was a bit crankylike you know for the past few monthsbut after I kind of felt like no scalingis pretty consistent with like you knowCPright now so we kind of like say prettymuch loud skilling pretty much out say60 70 percent on CBO and the brass arejust like huge huge ass like targetingoptions like you know really really likewe're talking about a few million fivemillion 10 million kind of targeting upyeah so that's why I like you you gointo like bigger like markets biggernichesright because the targeting andeverything becomes easier results rightyepbecause like why go into all this effortwent behind you're trying to scale aproduct that probably will get you likereally really high frequency in the nextfew days you want to find a product thatyou could scale internationally yeahyeah so that's kind of like our approachonce we find a winning product we justkill it so hard and probably will dieyou know across a few weeks but you knowthe longer it lasts the better but wealways have the mentality when it dieswe will just try to refresh the ads andtry to like revive it but if it doesn'twork that move on if you're one of thebig problem with a lot of people whenthe products is really deadthey're still like hey how could Irevive this you start approachingagencies distract approaching peoplelike hey you know I did send them to uson this product you know it has greatmargins like but it has died it's justnormal like you know if you wanna be ingame you have to be prepared for yourproducts do just by you know by thenatural death of any product wetypically like so for example once wesee it's like dying we typically give itanother like you know a few thousanddollars just to test different angleslike young musics and then if it doesn'twork then you know just move on yeah alot of people don't move on that's theproblemcool how often do you update or createnew look-alikes and is it viable forboth existing products or new products Imean we really use the same old ones Imean like we created and we also I meanusually we try to refresh it when it'snot working anymore but I mean if youjust use the same old ones it's kind oftoo much work to keep refreshing unlessthere's a really big required reason todo soand you also mentioned like just big Iinstance right like wide interests whybehaviour like they work for you as wellyes we love those most it works betterthan look-alikes you sometimes looklikes don't have don't have enough likeaudience for us to do it yeah I thinkpeople over complicate this part likewas targeting right like because it'slike if you have so a good productthat's reason I choose your market thenyou know like most of the times likeeven like what interests like they justwork like it's it's not least likethere's no magic right there you justnarrow it down like flex it with engageshoppers or pay power you know and andit works right so I think that's youknow I mean that start targeting isquiet like straightforward like wasFacebook yeah I think it's good it'sjust gonna get easier and easier youknow like they just want to make it soda me true for everyone yeah that Ithink a lot of like you know gurus orwhichever they're gonna get out ofbusiness because like it's just so easyfor everyone there's nothing wrong but Ithink some good practices are stillrequired so I mean definitely there's tomarket for this guys but it's just thatI think a lot of people way complicatedlike you know the targeting you know thefrequency the page pick out that thescore draping or it's like you know theycomplicated like but majority of allwhat we do our auto bids like we don't Imean we used to because like that wasthe hype right there's all this manualbeating stuff all going all around butit's just like you know do like we'renot gonna mess around because it's justnot worth the time effort you knowunless you're using some software it'slike smartly or whichever but if you'redoing it manually oh my god there's noway you're gonna be able to like Mattit's like tens of thousands of likeproducts or whicheverlike it's just not possible with manualand with so is creative right obviouslyI do use most of images or videos foryour apps jury 99% videos and how itlooks so how do you like how do youstreamline this process like because youknow like that's II found that's pretty much like in termsof like Facebook ads in terms of likeyou know actually like scaling you knowlike so for example you have a productthen you have to like if you if youtesting different products or if youwant to like scale existing products alot of the times it comes to likegetting like streamlining the contentproduction or you know just having thatcontent constantly being created so forexample here in Europe they're they'reguys who who are making like and I'mseveral million per month like they Istart drop shipping to import productsand they sell them here and they havelike a lot of content like created fordifferent products even like regularproducts that everyone was like sellingbefore you know like but evergreen likeweight loss niche skincare aeneas rightand so they basically refine thisprocess like they they make their owncreative they shoot it like do the samething or like you you have other ways ofcommunities we only should the videos ifit's performing if it's not performingwe won't waste time because it'simpossible for you to shoot all of youso usually our video we have a team ofvia video editors and created himthey kind of like traps all the productwe have a team so every team will likeyou know we have like a product researchteam so once everything is filtered overto you like you know we're gonna testthis products you know the treaty youwill start cracking a lot of differentvideos so usually we have two or threevideos per product so that we can use tolike you know test different angles soif it's working then we'll skill withthe product and and the state using thesink creative got it and at first likedo you just create like edit videos fromlike different videos that are free touse like how do you get or add stockstock videos right you kidding we'lljust we'll just cut it out from a lot offlight available videos online so someif they guys are like huge influences orwhichever will reach out to like buy alicense or pay them the license fee touse your videos transits are usuallyyou'll get like infringement is becauselike you do not have permission usinglike you know we try to avoid as much aspossible like I seen on TV like snippetsand everything those guys will notnegotiate with you withlicensed but you know like for like forsmaller like you know content creatorsand everything it's pretty much just amatter of a few hundred bucks just touse their video like you know like youdon't have to let them know that you'reselling huge ball you just have to tellthem hey I'm using a video can I can Ipay you 200 bucks just for using a videochances are you're gonna get like eightyninety percent of the people to say yeseasily okay cool so that's a great tipfrom for you guys you know in terms ofwhat content production like that'skinda cool I basically shared got it Imean it's not possible to shoot everysingle video like yourself man it's justtoo time-consuming like and also like wehave realized that like home shot videosdefinitely works better than productionvideos you know you know yeah it's likepeople feel it's more legit that's kindof like you know it's kind of like itlooks better so those are the videosthat goes viral the ones that are likeproduction we have never had a singleproduct video that went viral so what isthe most underrated luminaries in youropinion I think like you know regions Ithink is very lot of people don't groupthem to region so we like to group themto like you know your ei EuropeanEconomic Union or something so go overlike you know a pack yeah use a lot oflike groups when it comes to when itcomes to look like audiences I mean itactually helps you know create like welast time we used to create everycountry by itself but it's just like sotime consuming and you know we find aperformance it's like you know waybetter when when it comes to grouping abigger audience so yeah I thinkdefinitely one of the things that Ithink a lot of people are not usingenough cool great tip so what are sometips for bomb linked products togethermodeling products has to make senseright a lot of people like our upselling products random that theyhave in their stores right so they sosome of my song the people using oursare using into cars they hate people arenot buying my up sells so so we're verycool I'm a guy that I I I don'treally care much about like you knowwhat something's wrong so I said heythat's not my problemthat's not obviously inter cart hasdisplayed up cell and why are youputting a bike that's your problemright that's your product because I thenwhen I check its offer I was like dudeyou're selling a your and you're sellingsomething like that's way out totallydifferent so why are expecting people toeven buy your upsell or even your deltasupsells and down cells are kind of likeso bad so so right now when we'rebuilding brands really is really look atwhat would make a lot of sense whenpeople are but upsells it hasn't makesit for example if you're selling atoothbrush you know probably like atoothpaste or you know something thatsrelated to teeth care what makes senseright usually some brush then you'reselling him like maybe are maybe afacial facial cream that relates it orprobably you sell him a shampoo that'skind of like different right people thatbuys your things it has to be kind oflike related to increase your average onvalueI think the great things that weactually do is like we we do take thetime to kind of see what productsactually does make sense and what makesgreat bundles know the easiest way outis just to go to Amazon and go see whatpeople like if you're selling a certainniche product that's saying let's saymaybe yoga mat you can just go searchyoga mat and see what people are buyingit together along with yoga mats andthere goes your products free freetogether right yes that's gonna let yourbest go to bundle those are data thatAmazon is using AI intelligence youcannot show people that what are peoplebuying based on your buying habits biason just product characteristics andeverything know what y'all have to likesomeone has really done the research foryou right should go there check out theproducts then find similar products onAliexpress or whichever and bundle themtogether or for you good stuff helloguys thanks to be here Steve what wouldwe be a strategy with Facebook Ads witha small market like Francelocalize one percent have only 30050,000 people how they manage this whatis different with big markets and how toscale with this constraint thanks a lothmm what would be really faced with asmall market like France France is not asmall market man to be honest it's stilla huge market so I'll definitely likeyou know start off with like I'llprobably group the 1% to 3 to 5%together instead of like splitting inthem up to 1 2 3 4 5 6 7 8 9 10 hourprobably group that 1 to 0 it's not 1 is0 to 1 1 to 3 3 to 5 5 to 10 I'm holysplit sorry 10 until I probably three toform different groups and target themimmediately start together because if it1% is only 350,000 it's kind of like asmall stretch mm-hm so only one go belowtargeting a million people if we arestarting to like you know go into anymarket it's just too much effort to tofor the two little results mm-hmm yeahso you you've got the audience to workand then like next day just hug andpeople are gonna say oh it's uh youknow it's not working anymore FacebookAds performance getting lower becausepeople all the people that are supposedto buy it has really bought it rightyeah so you are you people that are notsupposed to buy you know that's whathappens whether you're targeting peoplethat's not supposed to buy it yeahaudience like 350,000 people there'slike if you optimizing for purchase likethere may be like twenty fifty thousandpeople that have indicated like person'sbehavior the Facebook will try to reachand so is that like your audience not350 but like fifty right and then youhit on those people and there are onlyso many of them on their devices on anygiven day they're only only so many ofthem like in a buying mode so I think Imean and I mean it's it's and so likehave you found success with like biglike audiences like like zeroretargetingor like for sure man this you'retargeting really one of our favoritelike ways to scale yeah so gotta see howyou can listen to this because like it'sactually does not involve any targetingbut it's only works like wish more likeseason peak so strike we like where wehave a lot of dataI think it's more it's more with the adaccounts right I mean like people peopletalked a lot about the data with pixelbut it it has a lot to do with the datawith at Economist Wow so every adaccounts have different performancesright so we split test a lot ofdifferent at accounts too but I meanit's really like you'll see some ataccounts have better performance when ityou're targeting like purchasessometimes very kind of initiate checkout every at some is why sometimes youyou realize some different ad accountseven though like they're both the sametargeting the same products some havedifferent performances but they are allusing their same pixel so I know and saylike at accounts has a lot a big factoras well in its ability of course the thedata from pixel is also important butit's the pixel is more just like atracking tool but it also it sends databack to Facebook so that ideallyFacebook could use the data coming fromthe pixel that account and optimize theads better for anyone yeah so it's whatpoints like would you like do you alwaysfast like like for example you want toask me probably do you always test itthrough several at accounts or just likewhen it doesn't work like then you starttesting I believe me test it with like afew I mean we wouldn't has the sameproducts but we usually spread out let'ssay we have 10 products to test todaywe'll split it across probably 2 or 3accounts so that you know it's allspread out so that we're not putting allthe eggs in one basket when testing younever know when Facebook's comes crankyand you say hey Steve we're gonna we'regonna freeze all your ant accounts rightand you're kind of screwed so we have somany different at accounts or so manydifferent BMS we're so many differentlike personal accounts running the appeverything so everything we do is justlike you know it's more like commonsense like you know a lot of people arejust doing things way too comfortablethey're just not like you know they justfelt like hey nothing's gonna happen tome you know I'm paying for these goodhundred thousand dollars per monthdude there's people paying them 10million a month and you're just shuttingthem down so like causing the goo by heywhy wouldn't it Facebook shut me downI'm paying them like six figures formoney I was like dude there's nothingyou know yeah that's probably a bigthing back in the basebut it's nothing right now because theyhave like fortune 500 people paying themyeahhow's it mod right so yeah it's just howit's just surprising how things changeback in 2008 when I was standing likehundred thousand per month dude I waslike it's like you could you could havean entire team from Facebook helping youout you have access to the API team yesyeah how many you have like literallyfive to six people treating you like godthey're like dude Jenni think I couldhelp you out with how could we get youto spend more and I think that that wasback in the days man it was so good theyare all robotsCPC everything oh mantell me about it alright so you alwaysbeen after like US market or like youyou go like world like what's yourstrategy what's your reason that'sprobably it comes for like 40 50 percentit's you I mean you hasn't at least knewa huge market man but we still try todiversify a little bit more and when itcomes to like you know European Unionyou know in case you I mean it is hugemarket man like homie halls pressspending huge spending poweryou know like I mean definitely likeSouth America I mean we we haven't hadsuccess with Brazil yeah but I thinkit's it's definitely a big country and abig market to watch out for it'sdefinitely gonna boom in the next fewyears I mean I mean definitely I'mhundred percent sure that's peoplecrushing it in those markets it's justwe haven't found like you know wehaven't cracked that code yet but anyonethat cracks the code dude those guys aregonna make a ton of money from thisof markets yeah yeah it's like 200 150or 200 million people so huge countryit's and it's just and it's just gettingstartedit's gonna like the early days of Chinathe early days of all the developingcountries man it's it's just super sofast yeah cool so how do you validatethe product and test it right there's somany ways to validate the product youknow there's like you know SEO ways totrack whether product you know hassearch volume these you could check itwith Googleyou could search you know you couldsearch where there's competitors sellingthe product you check whether they havea traffic or are they all like trash youknow websites that are trying to sell aproduct right let's say here's tryingfor example let's say fidgets spinnermm-hmm let's say in 10 10 differentsites that it's selling fidgets spinnersand all of them are only selling one ortwo products on the site and all themhave like 10 like you know like fewhundred thousand traffic per month thenyou know definitely this product isdefinitely like you know a goodpotential but one thing is that if youwant to validate the product so much youknow it's gonna like you know you mightnot have the first mover's advantagebecause you might be holding back likehey you know some of thevalidations might not be true but itstill has potential so sometimes inbusiness you have to still take the leapof faith and kind of like you knowthat's the amount of you're willing torisk it's how much you're gonna make forsure so if you're not really like thehigher risk the higher days the lastrace to the left games that's you knowthat's how that's kind of like there'sno way you could avoid that mm-hmmcool when did you see B or didpreviously do you first do horizontaland/or vertical scaling on winning cutsets I mean we do vert like that's theup one of the budget is vertical rightyeah pretty cool yeah vertical firstthen we'll try to duplicate out to scalea bit more but usually the duplicateones will not work as well as the onesthat are performing better so usually wewe still prefer skilling it verticallyand if it doesn't work then we'll scaleit out with like you know duplicate adscool hey what are the marketing offersthat were the best in your experience tosee a lot of websites having a reductiondirectly on the product from 20 – 20 to50% off plus coupon or an exit intenseright away it looks like everyone used acoupon to make the purchase more moregenerally what is it matter to find theright offer Thanks I think if everyoneuses a coupon they're kind of like youknow you know some stores have like youknow off like 50% off the entire storyjust doesdo well when it comes to like you knowtrust right so we don't usually offerlike coupon codes unless we're doinglike you know the last model ofretargeting so usually we'll do thatfirst like first first first day we willdo a retargeting we will say hey here'sall the testimonials you know here's allthe best features that why you shouldbuy this product and if they don't buyit we'll start targeting people thatfrom first day to second day will showthem like hey here's your last chanceyou know and on the third day they looklike you know their second day willprobably give a 5% discount coupon totry the style page and for your thirddate on where it's it's pretty much saleloss we'll just we'll just give thetop-tier discounts because we will tryit trying to tell which usually thesecond the the meet here retiring fastbecause like you know those are peoplethat are still on the fence and like youknow a low 5% or $5 $10 discount code iteasily converts very well for these guysbut I wouldn't usually do any like frontend discounts unless I really need tomm-hmm close the corporate structurequestion any advice from someonestarting from outside u.s. it's usuallyhard to get accepted to stripe andShopify payments any advise me besideLLC no I'm not I'm not based in the USso I couldn't give an advice and likeyou know when it comes to any tax or youknow corporate structure but I highlyrecommend you guys check it out settingup a company in Singapore or probably acompany in like Hong Kong but Hong Kongis kind of hard right now use them allday like you know any money launderingthing so bank accounts are pretty hardto get so Singapore is easier butSingapore like has a seventeen percenttax and like yeah it's way easier itsupports PayPal stripe Shopify paymentseverything you name it so Singapore iskind of like Switzerland off Asia soeverything's really expensive buteverything really legit you know youdon't mess around Singapore like copperlaws are really straight that's why allthe big banks all the you know stripePayPal everything's available here it'sall about how how you set it up so youyou're sure companies I think definitelySingapore is definitely one of the bestchoices it has like really really easybanking systems like you could get setup in less than two weeks and probablythe bank account set up in probably lessthan three weeks yeah if I just strivelike payouts are a bit low and Christlike seven days I mean if you're movinghuge volume you definitely couldnegotiate that to like you know threefour days you know but yeah it's it'sall about for this guy's it's all aboutlike at the volume like more you pushthe high leverage you could negotiatewith these guys okay cool Oh what aboutscaling at CBO should we collect allbass performing old performing accentand that's on large budget the CBO ortake single accent CBO campaign at 5100sent budgets it doesn't really matter aman like it's all about doing what worksright you know don't they're differentlike there's there's definitely gonna besituations where by their single LSATsCBO is gonna outperform all the combinedso there's no guaranteed methods andthere's no way to like be hundredpercent sure what's gonna work forFacebook right it's all about likemaking sure that you guys have our testaccount both by everyone that arming andone that's grouping all the ad sets intoa single CBO campaign and differentaccounts also behave differently rightso usually what we like you know weusually let the data that's the speakingyou know there's no just makedata-driven decisions I think that's theeasiest way to like decipher what'sworking what's not working if the singleassets not working let's try the othermethod it's it's feel like you knowbeing experimental with Facebook everysingle day so if your media buyers aretrained by you and you know you kind oflike train them in a sense that theyhave to be like really like open abouttesting and experimental they're gonnabe they're gonna be able to crush it foryou guys as well cool hey Steve why doyou think what do you think when so manypeople find a winner it goes really loudfor the wayand we personally do about 10k days andthen it tanks completely despitechanging creatives and audiences happento lose four plus products nowyeah products is dead so time to move onto saturate it you saturated too manypeople selling it people selling it thenlower pricing than you you know likeyeah you probably exhausted a lot of thea lot of the audience that's potentiallygonna buy or you probably have nofeedbacks for low performance low pagefeedback score you know there's so manything that's they could potentially gowrongmm-hmm like products dying there's nodefinite if one answer to it there'smany ways for example if you're sellinga product for $30 and I come in and Isell it for 990 you know it's kill ityou're definitely I'm gonna probablymuch I pretty much get all the trafficand I'm gonna crush it and you're gonnaget a weight lesson um you know trafficfrom Facebook that's gonna that's goodright so you don't know I'm Q like allthese things happenmm-hmm cool any advice for launching anew product on the same niche use localappearances or save interest from yourwig Adsense yeah this is the same customaudience of you know people that boughtfrom you the purchase or initiate checkout whichever and then build a customcustom audience then look-alikes fromthere and just scaled it from there Ithink that's the easiest way if you havea huge enough like buyers list just usethe retargeting option to you know showthem targeted buyers what is the beststrategy don't ask for a crowdfundingcampaign oh that's a huge huge differenttopic here but I mean I've read crushedit with crowdfunding before we did 1.5million then like beats soda and amillion dollars from our link ourecommerce sites that's all that's alldone with like a lot of like pre-launchit's kind of like we kind of like followthe Jeff Walker kind of like launchstyle no mailing list we creative findthe problems you know we start you knowsalting all these people to get themreally excited for the launchyou know we incorporated a lot of tell afriend sharingfor a kind of how we launched for likeyou know in the car too small you knowit's like people like to wait for likegood products you have to make sure yourproducts good in the first place it sureyou have a very targeted audience so ifyou have like great products you caneasily cultivate your list from Facebooktraffic then start building you knowstart people are adding people to thelist and you know once you launch youcould you know go make sure you can goviral better if you have to you guysyou're doing yeah yeah that's a highchance to go viralcool um so you can do any discount andall and only for retargeting yep that'sright why are you offering Scouts allthe time it's just gonna make your storelook too bad you know would you buy froma store that's always on sale no rightso that's kinda like I know that's kindof the easy way out I see a lot ofpeople doing it like it's just it's justgonna affect your branding I mean evenif you don't care a brand like you knowyou're most probably not gonna buy froma store that has the entire store onsale right it's just yeah sketchy rightI mean a lot of people I mean a lot ofentrepreneurs are smart but they don'tapply common sense and a lot of thingsyou make I mean a lot of marketing a lotof like business doing a lot has to dowith common sense rightit's like how you work with people howyou incorporate that you're normal likeI mean like for an example I just sayyou wouldn't buy from some some storesthat's like you know selling like youknow all this kind of like things that'salways on sale you know people are gonnacome by you probably the first time youknow the second time they're probablynot gonna buy from me because oh it'salways on sale you know so it's kind ofthings that like a lot will need toapply common sense when it comes tomarketing and selling your products tookay so how do you get scarcity andurgency then we don't use a lot ofscarcity and urgency it's kind of like athing in the past you know like you knowit's it just becomes so scary you knowwhen you put a ton of time count on youawesome man I have to say like you knowwe got emails like people say hey couldyou remove that because it's just makingmy heart attack because I was trying topurchase and you guys have the cowbelltimer and everything but I mean it's wedon't use any scarcity timers anymoreit's just like it's just like somethingin the in the past it's it's notimportant now it just looks can me itjust doesn't look good but we only putthe scarcity countdown timer in thecheckout page I mean in the cart allowyou to put in will all you to adjust thetiming and everything it's not necessarybut I mean it we put it there so thatlike people who likes the feature itcould use it personally we don't use itmuch anymoremm-hmm you have ordering right sorryordering from your hand on your fingerdesaad yeah yeah or what's your what'syour food score let me see probablypretty good nothing else like 8080 myreadiness was 88 all right what are yourbest tips like for firfer house or likemaintaining like good like productivityand stuff oh manI'm the newb when it comes to dad but Ikind of like felt I felt I need to kindof get my energy level up so you know Ican't do a lot of exercises go for allmy injured shoulder from my snowboardingtrip so I'm planning to kind of like getback at all like I was into gym withAthens and I kind of like you know Idropped out of the whole Jim thing butI'm trying to like get back into like abetter morning wake up trying tophysically both wake up earlier and likedo some greeting exercises like no Iforgot why is it like the wind path wedo yeah yeah so my good friend MarkJoyner kind of introduced us to the moonoff grid and I'm probably gonna kickstart doing some light exercises andprobably you knowheard some of my friends when they wakeup they start listening to podcast theydo their face of the water fade they dothat everything that you do X like sevento ten minutes short exercises to getthat be to like the whole morning andI'm breathing meditation yoga whicheverI'm not doing any of things right nowbut I'm looking forward to doing thatand probably like see if I could getmore energy but I'm taking a lot ofsupplements though do you like you knowsure I'm in shape even though I don't doa lot of exercise you know probablynotice you can protect a little bit moreyeah mm-hmm cool yeah I mean that's kindof like I think that's a bar that youknow like we you know a nurse like theywork hard to heart and then like youknow it's like here's like hurts to hearit I mean with all that like so mucheffort goes into building your Wells youknow a lot of effort goes intoprotecting your your health is like ohoh health no wealth right so yeah Ithink that's definitely one keeping thatlike we're gonna be very so I'm prettymuch drinking like green juice I'mvegetable fruits every single day likejust to keep my body a little bit morealkaline not so as unique right wherethat's kind of like where a lot ofproblems starts coming we kind of hurt Ialways want to adjust my ideal scheduleto kind of sleep at ten o'clock so I canprobably wake up at probably 6 or 7 a.m.the morning because I've heard like alot of cancer tumors come from like youknow sleeping very late the body yeahyour body needs to heal after like leftI mean the best time the body heals isprobably like like around 11 12 you'restill awake the body doesn't have theopportunity to heal the best rightso that is why even with or on it alwaysreminds you you're slipping timing isoff my stick coming off yep so I think alot of things are there for a reasonlike so we shouldn't like you know Imean a lot of people that sleeps verymade like party late every single dayyou know these guys have kind of likeyou know probably a little bit moreproblemsyou know very different people that hasvery good lifestyle cool huhso let's let's do a few more questionsand I know you're busy you're busy myhands so uh you know and I will alsohave to get back to work so we'll try tohelp us as many possible isn't it harderto start with sorry – absoluteconversion because you can have any datafor your pixel it's more like a shot inthe dark huh yeah but it's better thanthrowing money down the drain with likeyou know PPE because like me it's notgonna work for you that's okay prettymuch like it eighty ninety percent ofthe time right so if you're trying moneydown in dark why not try it it'ssomething that deals the pixel bettermm-hmmyeah that's kind of my point of view butI mean feel free to try it but like ifyou're asking how we do it that's how wedo it yeah mm-hmm cool how often mustone update creatives on winning productswith Adsense we only update it when it'sdying when it's not die we don't touchit yeah you should never touch somethingthat's working that's gonna like whereeveryone she hands you know like youknow the enterpreneurthey just wanna they just want to see ifthey could improve it more and screw upso yeah yeah yeah I know several likesome of my some of my clients in thepast like they had like you know workinglike websites like like business sellingbusiness doing well like seven hundredeight hundred thousand dollars per monthand sales they like they hear somethingthat like conversion optimizationconversion optimization tricks like sobasically like not just you know likesmall tweaks like you're not just so youknow partial tweaks but like like changethe team like overall electrical how tobuild a website like conversion rateslike drops like in half you know salesdropped like two hundred thousanddollars a month he has to like fire likehalf of his team so it's yeah yes whenpeople do all these optimizations theydon't treat it like an experiment theytreat it more like I know I know what'sright you know yeahyou know the right thing I should bedoing you know it's not much energy yeahit should be working so well you knowpeople that got burned including myselfI did that in the past I was likechanging all this different elementswithout knowing what exactly am itesting for so if you want to do testingright do it with like you knowconversion rate optimization Zhai fiatVW or all the same kind of toolsOptimizely you know all this tools youkind of like make sure you know you'remaking the right data driven decisionsinstead of like trying to fly hey I'mtrying the prize I'm testing the productimage i'm changing the headlines peopleare cheating all like 10 things on thesite driving traffic probably one hasboosted like 200 percent but they didn'tknow the other element might be causingthe negative 500 percent right so yeahso yeah I mean there's so much thingsthat that goes into like a weeding likeproduct as well but a lot of people justlike ignoring so many differentpotential things that they should bedoing right so I'm having a problem withFacebook arts that is geolocatorI'll try all the option but keep sendinglinks from other places that's probablymore a Facebook problem that can helpyou here it's like hey you have to reachout to Facebook they probably check outwith your account manager to ask them todo an audit for you to see what's what'sthe problem do you ship the productdirectly from suppliers or do usefulfilming centers yeah we do like we usedto have our own fulfillment centers butwe kind of like transition everything towheel but I mean recently just like helppromote it we owe in our group andeverything kind of like I've been me andNick Nick Maroney kind of like launchedthem like on the internet scene andFacebook groups and they kind of likethey were slammed with like you know newcustomers and everything so I had a callwith the CEO I was like hey what's goingon he was like dude you guys sent us toomany clients man we can't we can'thandle all of them so they were kind ofslammed but there's new like they'restill fulfillingproducts at the same time but I'llprobably wouldn't like kind of like I'llgive them a little bit more time beforelike I jump off with them because you'rejust having way too many clients theyare like it's really the best suppliersthat I've worked with in the past he'sin my 10 over years in China I'm the CEOit's really honest guy you know hedoesn't like nickel and dime you likewe've all different services they go allout the wait but it's hard when it whenyou're dealing with an extra fivethousand like you know ecommerceinterpreters you know you know you don'tlike you know they didn't know the powerof Facebook group that we couldliterally send them like five thousandnew users literally within 48 hours sothey're destroying so I'm like you knowcustomer support orders and everythingso yeah but there were still like greatoptions to work with once they get thereyou know one once again all the thingsworked out so yeah highly recommend thisguy's too cool um so what is the bestway to scale things up I have fivehundred plus purchases in my country bigso but urges look likes want to 10% notworking well miser trading purchaselook-alikes for other countries frompurchase pixel or shop customer list ifall that look-alikes are not workingwell start forgetting big big targetingoptions that's that's kind of like theYadier solution that you guys could havebecause like look-alikes can generateyou huge audiences but huge are hugetargeting like you know like reallybrought targeting could actually help interms of like you know collects are notworking well that's the outer solutionor it goes you're targeting mm-hm sobasically like related so for example ifyou're selling like a toothbrush rightyou would target like tees or like youwould target sounds like related broadinterests or like engage shoppers orsomething that yesnow go we've brought brought I wouldn'tgo easily wouldn't go with engageshoppers because that's gonna Bob CPMit's really high so and I just I preferto just go broad and just let Facebookup despite itself okaythanks for the answers Tim do you thinkit could be just it could just be anaction think on the contrary we aregetting to eight 0.323 roads and thenone random day it thanks to below – allunder two weeks that's not a lot of timeand how important our automated truthwith the current Facebook automatedrules are pretty much used protectiveCPAs you know you're you don't want themto be like spending like if you'retesting huge budgets or you have a lotof big assets that's running you youdon't want to be like spending like $100cpa is where your product cost is onlylike $20 right so all rules are more inplace for us to kind of like you knowprotect ourselves and like when it comesto awesome singing it's really hardunless you you know you use tests whileyou go test out all the Facebook auctionyou have a lot of different that's usingmanual bidding different pricing that'sa whole different story down there manlike I usually don't like to go downthat road because like it's just a lotof work and find out the problem becauselike there's thousands and thousands ofproducts you guys could sell why whatsettle for only one product and itdoesn't think you know I mean given theamount of time that you guys arespending trying to like decode thiswhole why it doesn't work you probablyif you spend the same amount of time andeffort you probably find your nextwinner already yeah that's kind of mytwo cents and do you do you like do workwith like some specific niche or youwork with several niches so how is thatlike with all of the products that yousell do it we pretty much sell everysingle that makes us money like wethe only thing that we don't sell islike things that like you know that'sedible no we don't to get it full withpeople like edik and dye and whatever sowe only we don't sell them if it's likeconsumable yeah or like it's like likeyou know we don't sell that like thoseneedle stuff and all that kind of thingsthat's likepenetrable to skin or acne stuff wedon't we don't do all kind of that thosestuff like whatever that's we sell likekitchen babyno just kitchenware you know apparelsyou know everything's like the preneurso everything that's making us moneyyeahcool thank you any tip to be morespecific in the geo-located annotate asusual I'll try everybody that is herebut I know it's if it's better to useanother option to target one place or asmall area in specific I didn't reallyunderstand this question well what doesit mean yeah it's so yeah it's say yeahif you can explain I don't know whoasked this question if you can explainthis question is it if it's possible toask one more question how can you addvalue to product brand how do you addvalue you have to make sure your productis more price competitive you have tomake sure it has more features and youhave to make sure why like people arebuying this product because it hascertain like you know brand sentiment oris it better in every in every aspect ofthe competitor so prior to when welaunched creo so you know we are morelike a feature base because we knowexactly the people that are gonna use aSmartWatch are people that are likeearly adopters your gadget like geeksso what they are looking for isperformance they're what they arelooking for is like the features youknow like it has like connection withlike mark is that our competitor theydon't have for example our competitoronly supports iOS so we go Android wesupport Microsoft right that's kind oflike a two big markets that we'reopening up so that's kind of addingvalue to your product in a certainfeature way and we have like we havelike microphones that you're able tospeak directly to our SmartWatch what mycompetitor don't have so these are allthe different kind of like features thatwe're adding like you know features toit and adding value at the same time topeople that are potentially gonna buy aproduct the easiest way you can I findways to improve on a parodicproduct is just go see what yourcompetitors are doing and their what arethey are not doing well you knowwhatever they screw up you know what arethe problems problems what are their youknow the frustrations what are theirone-star reviewyeah those are things that you couldeasily find out how to improve theproduct and make a better bread cool soso basically it's not like I'll createlike a better cop rightI'll go it's my competitors if they'recops like what's wrong cuz they're copsand then I'll make yeah I mean like Imean it's always like you know like Idon't have fall into the same problemlike you know are just trying to improvethe product without like you know justjust guessing myself not doing productyou know market research and everythingI think that's kind of like verycritical in terms of like you knowbuilding the right product that there'sdemand there's people that are actuallyyou know you know real demand for thiskind of products mm-hmm cool Steve whodo you think Facebook focuses on morethese days the advertisers the users orthe shareholders or the governmentregulations has the Albert changedbecause of the trouble that they got inand I think that's really hard that's atough question man like you know I meanfrom a company standpoint I definitelythink Facebook is great you know I meanI understand they're working really hardto kind of like protect the interests ofthe users and just like if Aaron justscrews around with Facebook you knowlike and like they're just gonna pissoff all the users yeah and when theusers are pissed off they are not goingto use Facebook and it's just like acycle so like you guys have to thinkfrom a company standpoint on whyFacebook is so strict because there's somany scammers there's so many unloadedlike people selling shitty producteverything it's I mean a lot of theblack hat guys you know kind of likesometimes they ruin it for everyonebecause I you know for the shot spent oftime they're gonna make huge amount ofmoney but they're gonna cost a lot ofproblems to the bar like white hatpeople all that white hat harness it'slike the white hat marketers are kind oflike you know they're not scaling ashard as this black hat guys they aremore in for the long game right so can iI'd say it's a balance so I mean faithyou have to protect the users interestsbefore they protect the advertisersinterests because my users aredefinitely the god of like Facebook youknow for uh customers is our Godright but from Facebook deftly likeprobably politics first or I don't knowabout probably most likely users firstand politics that I think our market isis definitely the lowest there's manypeople I mean I mean Facebook is therefor a good reason right so theredefinitely like you know a great companyto work with if you know how to workwith these guys because like we speakwith so many Facebook guys internallylike they're doing a lot of things tokind of like improve the whole ecosystembut we're talking other like freakin topfive company don't entire world rightit's not easy for companies this size topush out you know things like quicklylike as they want to have to validate alot of things you know it's just hardfor like big companies like this to likeyou know hear your feedback immediatelywell they've been enough time I thinkdefinitely things might be better youknow like and also ideally I thinkprobably ten years down the road youknow you could just slap up an ad andstart getting close you know I thinkthat's kind of where they want to be yesyeah yeah yeah I was I wasn't likeFacebook had order so they likebasically their vision is like for allof the targeting likes to like disappearso all of these settings it probablywill be like simple like survey likewhat is your market like putting one getout you know all of the stuff and thenall you have to focus on is your likecreative your message your ads likethat's basically all you so I mean Ithink a lot of like agencies like theymeans they all either will disappear orthey'll have to like refocus on on justlike creating that you know content andyou know the ads like because that'swhat would be like a lot more focus andall that so I think like Facebook wantsto take like CEO like campaign budgetorganization they want to take this youknow so they can control that part andthen gradually spread a little just wejust go more and more in that directionwhere they want to have more controlwith all of their like automation andstuffyeah for sure man the CBO is definitelyone first step that you could see thatthey're gonna like start improving interms of like you know all this kind ofdifferent things and yeah fully you knowI don't think ten years man probablylike one or two years later we might seea huge like difference mm-hmm cool soyeah it's probably the last question sodo you use influence abroad blogger andwould you recommend an exclusivediscount or general code now we doinfluence this only for our brands andyou have to use an exclusive discountcode to track how is the performancebecause like if you're just giving thesame coupon code for everyone you'reable to track which influences bringingyou the among the backup the sales sonefeli exclusive code is recommended andyou probably need that influencer likeyou know manager or social mediamanagers to kind of like manage all thisfor you if you're serious aboutinfluencing outreach you know you you'regonna have like you know somewhat tomanage just 24/7 for you mmm-hmm cool umyes so skew how do people find you andwhat like so you have the solutioncalled inter cards right so you tellmore about that like what it does andhow it helps advertisers yeah for sureman so in the card is basically a newsoftware that we have developed in-houseit's pretty much for our own use backthen but like you kind of felt there'sthe need in this market to kind of likefor people to increase their conversionrate increase your average value so asI've told you just now like you knowit's not just about your average ordervalue right it's also about like youknow how you can optimize differentfunnels different upsells or greenly tofrankly become people coming fromdifferent countries different productsyou know different card items so there'sso much flexibility inside into cartwhereby you know people could like youknow seasoned marketers like yourselfand a lot of people doing huge numbersthey are able to benefit from theflexibility of in the cart becausethere's no solution out there that'sdoing this and there are some solutionsthat kind of like helps boost yourconversion rates with the one-pagecheckout and alsoupsells' but the thing the thing is likeyou know I paint palace you a hugeplayer in the market you know as much asa lot don't like a pal because of allthe different policies their refundrates you know but we have to face itthere are still like one of the biggestplayers in the market and they're sowell known it's nationally that justremoving PayPal by itself it's like areally bad position you know and likebut it would be an even worse decisionto make if you have to remove PayPal foryour card or whichever just to use somesofter worse so basically our softwareallows like you know upsells even thoughif you're integrated with in the cartyou can do post purchase one-clickupsells you could use one funnel upcells one piece checkout you could addit every single thing every elementunder one please check out and like youknow I mean we do allow the users to dothe testing so for example let's say Ilecture from us and you wanna and youhave like are you you kind of arrived onmy website you know I did setup I intercart and sense whereby like I couldallow like 50 percent of the trafficcoming from the US to go into one pagecheckout and fifty percent of the trackgoes into the direct to checkout paid aPayPal option so like I mean for us wedon't like to guess what's working thenkey I want to guess what's working liketo know what's really working by theconsumers and by the big data right solet's say we will test it and we'll sayall right option B is better why becauselike this outweighs in by like 30percent better conversions so like wehave seen insane like differences likepeople just start changing some smalltweaks there they double theirconversion rates from like you know 1%3% 4% you know and and that's just adifference like just like making reallyminor changes like you know changing thecheckout button to go directly to PayPalas I mentioned to you we need you I liketo check out our act and PayPal soinstead of going to the one page checkout that into cart has it goes directlyPayPal so you could seethat even here even it even inside itscart we're not biased about tellingpeople hey you have to use inter cartone page checkout no we allow you tosplit test on me whatever is importantbest for your own demographics becauselike people from us have differentbuying behaviors compared to people inEurope in Asia so that is why we areable to use the funnel settings no notuse the zone settings whereby you couldtweak you know like different countriesto go to different funnels and differentfunnels will be up sold differentproducts based on like you know based onwhatever you have chosen or your enoughsell the same product or the base ondifferent products you up sell differentseries of SKUs there's a lot offlexibility that's I think that's thebeauty of the whole it's a cart thing itenables you to you like you know it's ifit's an easy way to for you to boostyour conversions and definitely youraverage order value that I could haveseen people will have it having an extra10 20 percent daily increase in revenuethanks to you yeah so if you're doing10,000 per day you're looking at anextra $2,000 for every basically was thesame amount of expense right that thinkit's the thing because you see if you'respent let's say for example let's say ifmy revenue is 10,000 let's say my me netprofits percent let's let's give it theabsolute minimum let's say if I'm ableto boost it an extra 20 percent andrevenue and we're talking about the sameat spent that's pretty much you'redoubling your profits in a single dayyou just like we're talking about anextra $2,000 revenue boost withliterally no extra add spent you're likecome to the 1,000 net profit you'retalking about it's an extra two hundredpercent increases that way then we haveemail on the on the back ends right andthen another two percent so yeah thereare you are in control which is why weare storing I mean like we're definitelya movie front end guy we just blast alot of traffic on the front end beforebut you know things you know you have tokeep up with the change you have to makesure that you're taking a lot ofdifferent aspectsseriously for example like email but youhave to acknowledgefact that you're not an expert so whenyou're not an expert you have to lookfor an expert that knows their youknow if you're like hey I know my stuffI'm gonna do it alonethese guys are expensive when when youhave that kind of mentality you're gonnascrew up and you're gonna fail you knowyou're white and you stop working youknow it's working for a lot of peopleit's just not working for me so yeah Imean like we acknowledge our weaknessand we help that's kind of like you knowone of the big ego thing that a lot ofentrepreneurs have is like they kind offelt they're the biggest thing in theworld you know they don't want to seekhelpthey don't wanna you know find solutionsthat people could actually help so yeahI mean that's kind of like how we are itbe being able to stay competitive in thegames you training out you know seven toeight kickers per month you knowmultiple stores doing big numbers soyeah I mean definitely I think intercart has a lot to do to like you know tooffer in terms of value for doesn'tmatter if it's drop shipping doesn'tmatter if it's brands it's here to helpa lot of people good off ship to youlike you know have that people have moreoptions when it comes to testing outdifferent funnels for conversion ratestuff and do you have so do you have anylike link where people can sign up orcan learn more about thisyeah for sure um I could definitely sendin your link for you but it's a triple wdot into cartio I'll send you the link laterlet me just maybe you could let's seeyou know three – hmm yeah if you candrop yeah yeah I could I could send youlike a view or something that you couldwant it you're gonna see it yeah 60people ahead of Daman and I have toapologize in on behalf of like in thecarton cuz like you just want to makesure we're focusing on quality hereright now for all our users that's onboard with usso like that is why we're getting a veryvery high success rate we've like almostall the users because like you're justputting so much time so once everythingis all figured out it's betterwe have more customer support we'regonna start onboarding more and moreusers mm-hmm yeahwell yes so definitely once once it'sbasically ready to you know just justlet me knowlucky I'll let my guys know as well sothey can you know they can join youryour classroom because I think that canbe I mean I think it's it's definitelylike I've been talking about this forlast few years it's all about like howmuch can you afford to get a customerright and if you can afford more likethen you'll be able to advertise morespend more and so all of these things wehave discussed this is like exactly whatit like improving your average ordervalue your conversion rate your emailmarketing like back end profits and Imean these are like crucial Saints onFacebook especially you know it's moreand more competitive and and it's notgoing to be like you know it's nevergoing to be like 2016 yeah 100% coolwhat is that tell me more about thatbanner behind you it's like Super MarioBrothers mmm yeah so we kind of had likean artist drop the whole thing it'sgonna like we call it the super tonbrothers they're like you know our groupmembers gonna like had give us anickname so we can have someone drawn upso I'm Mario and Evans Luigi this guy soyeah it's kind of like our backdrop sowe we kind of use that to remindourselves we have we have a few quotesas well so if you see that here I'mgoing to see like yeah different thingshere as well like some quotes that welike you don't build the dream you knowsomeone who hire you and everything yeahso I never liked all that things behindus to remind ourselves everyday who weare and everything yeah so what is whatis your like what is your superpowerlike you know your browser then and youlike you have different likepersonalities you do different thingslike like yeah so everything runs theentire ecommerce things for us right nowso I'm probably more like investor likeyou know the the chairthe whole group so we have over like 12companies we have different partners wealways we always want to look out for agood partner as good the invest likeproject that we can invest in toincubate then can I like be part of ityou know in exchange for like ourguidance and our advice yeah I mean it'sbeen a great journey um that'sdefinitely something that we want tokeep on moving towards to to kind oflike you know fine you know it's alwayslike it's always great if you have likegreat working partners she's not thesame level with you and in terms of oreven better than you so that they couldguide you or like everyone has the samegoal to work towards – it's just amazingthe kind of that's the kind of synergythat like everyone can can like you knowcan't ask for more you know this is justlike it's just amazing working with someof my partner's because like Erin's justlike so dedicated everyone just knowslike you know what's in for everyone youdon't need to be like like hey is thisguy slacking off you know are this guydoing apart everyone's just like sofocused so thousand this is great yeahyeah I've heard say free from electronso Bronson you know like he wastraveling with sleek finance like he'stried to launch it several times he'stried to build it I mean he's not verygood at it and then he found his youknow his partner like Todd and you knowthen they partner up and I mean likethree years or like four years like 100million color company so that's for sureman so yeah I mean it's it's definitelylike it's definitely something that Ithink all entrepreneur should look outfor everything working with the rightpartners is amazing so definitely youknow like Evans one of my partner's tolike you know what's what's one so Ihave a been in you know I know I know Ican trust my brother hundred percentright so he runs like a major import inbusiness or for hours while I'm alwayson the lookout to finding more dealsthat could be beneficial to our entiregroup so you've been in a field at worldin a 2p nature are you being and inDecember I'm not I'm not sure yet but Iprobably bein Bangkok you know for her meetingsomething but yeah I mean if you guys ifyou come down to Singapore a man hit meup I'll be more if you don't catch upher for some beers and some like youknow high-level Facebook discussions Imean I like Singapore like SentosaIsland like I mean you have I meaneverything is so perfect it's like it'slike you're thinking is it like -perfect it's like Switzerland as he saidit's like Switzerland yeah yeah cool yesgiven pleasure speaking with you I'velearned a lot from you I you know I'msure guys learned a lot too so it's yeahit's it's pleasure speaking with youlike you you provide so much value somany like resources for you know toimprove are all like ecosystem make youknow our life's easier like asadvertisers as entrepreneurs so it'sit's it's amazing to have you and yeahpleasure pleasure speaking with youthank you Alex for like I mean like it'sit's been a long while back and for yeahlike being patient like you knowreaching out again to kind of thisinterview appreciate you very much andyou guys have great value in the groupyou know I'll be looking forward to haveyou over as a guest as well in our groupas well so you're like how or how youcould share all this kind of differentscaling strategies as well to youthanks so much man thank you thank youfor watching – thank you hey see youguys all right all right[Music][Applause][Music]
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9 Figure Ecom Steve Tan and Alex Fedotoff Talk Dropshipping and Facebook Ads 2019
