eCom Product Research | How to Sell Products Online eCommerce Dropshipping AliExpress(case study)



What is up ninjas! We are going to go
over today exactly how to find theAbsolute best products to sell on
Shopify we are going to look at a numberOf very cool methods to find the Shopify
stores that are currently selling theBest how to see exactly which of their
products are selling the most units andThen how to kind of emulate you know the
people who are already successful inBuilding your own Shopify Empire so
let's get right into itIf you guys do like this video make sure
that you do press the subscribe buttonAnd click the notification bells so that
you know every single time that IRelease a brand new video teaching you
how to be financially free forever soLet's kick it off the first way that I
like to do it is by actually using aWebsite called my IP OMS what this does
is since all Shopify users and ShopifySellers actually have to register with
Shopify on Shopify main IP address weCan actually run a query and see which
Shopify websites using my IP MS areActually getting the most traffic so if
you actually do go into Shopify someHelp you can see that Shopify is IP
address is twenty three to twenty sevenThirty eight thirty two so if we take
this IP address and we plug it into myIP dot M s we can see that the IP owner
it actually belongs to Shopify right andThen something that's pretty cool that
we can actually do here is we can seeother sites on this IP address right and
so when we look at this now all of asudden we can rank by world site
popularity ranking right and this isusing alexa which is kind of the
database for internet websites you knowbased on traffic based on things like
that now all of a sudden we can see aton of Shopify websites based on their
popularity and this gives us a couple ofcool insights right not only can we see
these websites right but we can alsocolor pop calm we can see these websites
we can see what they're selling butanother cool thing that we can see is
all the littletips and tricks and plugins and just
kind of buyer psychology aspects thatthey use to get people to purchase right
so five dollars off your first order itlet's be friends enter your email right
this collects email addresses for a verycheap cost only five dollars off of an
actual order and once you do create acustomer you know as any business owner
knows creating a customer is much harderthan getting an additional sale from an
existing customer so they're collectingemail addresses for email marketing down
the line with downstream income andthey're also you know giving them that
$5 coupon to make them make the purchasetoday so we can implement this onto our
own website we can also see freedomestic shipping over 30 free global
shipping over fifty right these areimportant things that this website
obviously has tested and proven areimportant to buyers right last call
extended twenty percent off while youstill can
giving people discount codes you knowthis carousel type effect for their
products right so all of these things wecan see are you know obviously working
if you guys this is one of the mosthighly trafficked Shopify sites on the
internet right buy two get one free sothat is a cool way that I like to do it
and you guys can take a look at all ofthese different things right fashion
Nova Jeffrey cosmetics movement watchesright a lot of us have probably seen
movements ads on Facebook they'reobviously very successful there and so
we can take a look at all of these kindof note you know which plugins they're
using which type of kind of salestactics they're using and then implement
them on our own sites and another coolthing that we can do is actually use
what Shopify is kind of organizationalstructure of their domains to trick
these websites into actually showing uswhat their best selling units are so how
we do that is and we use this littleextension this URL extension right
because Shopify organizes products intocollections right and then they all
organize it if you sort by best sellingright and I will include a cheat sheet
with all of this different informationright the direct link to how you see you
know my IP you can see the direct linkto see you know the most popular Shopify
sites I'll give you the direct link onthe cheat sheet if you do want to get
the cheat sheet of this best selling URLso you can just copy and paste it onto
any Shopify website right and if they dohave
like super customized structure and thensometimes it won't work but most of the
time it will right so we can tell herethat their best selling unit is this
saucy pressed powder shadow paletteright pressure powder super shock shadow
ultra metallic lip so this is a greatway to kind of look at a specific niche
right whether you like makeup or fishingor you know outdoorsmen ship or
basketball or whatever it is it doesn'tmatter right they're usually or almost
always will be at least some Shopifywebsites in that specific niche we can
find those websites based on the tacticsthat I'm going to teach you whether
you're using my IP I'll teach you a fewother ways to find websites popular
Shopify websites for any specific nicheand then you can use this best selling
URL extension right directly into theURL to see what sells the best and then
you can kind of add your own littletwist and create a Shopify store where
you know that there is existing demandso let's take a look at one more on kind
of this main list just to kind of hammera few things home and you know just
seeing somebody do product research forShopify you know that has a little bit
more experience sometimes can be reallyhelpful so we're gonna look at fashion
Nova comand another thing to note guys sometimes
you know if they do have a custom URLschema and this collections URL does not
work right sometimes you can just typein collections slash best
– sellers and if they do have a customscheme this is normally what it is so
it's you can always kind of find theirbest sellers 99% of the time this will
work right you just copy and paste thisdirectly after there you're directly
after their domain name and it will workbut sometimes if they have you know a
huge store and they do have a little bitmore customization this is how you do it
so let's take a look this is their bestsellers here what I like to look for I'm
gonna show you another little trick kindof to see a little bit more information
as far as social shares right you wantto see a lot of people talking about
whatever you are going to go intoselling so let's look for you know
something that's a little bit moreunique these are all kind of okay so
this is pretty unique I've never seenthis before so a latex dress right so
another website that I like to use iscalled buzzsumo this basically analyzes
content you know how it's performing asfar as like key influencers you know
Facebook shares Pinterest and thingslike that so if we type in latex
Dress here into buzzsumo it will show usright so here we go so ten point three
Facebook ten point three thousandFacebook engagements 304 Twitter shares
Pinterest right total shares tenthousand and six so yeah so it looks
like kendall Jenner wears a skin-tightLake touch dress and thigh-highs
for a dominatrix Halloween costume rightso these are all kind of things that you
can take a look at right so this is inthe past year we can let's look at the
past month and see if there's anythingrecent right so almost a thousand
Facebook engagement sorry Oh winteranother celebrity Nicki Minaj right so
this does look like something that mightbe interesting it does look like people
are still talking about it right maybeit's a little bit more seasonal related
to Halloween for costumes like that butyou know that it that pretty much works
for any topic right if you're looking ata fishing Shopify niche right you can
look for any unique products that yousee type in those main keywords right it
could be bodysuit it could be you knowsomething a little bit more unique it's
harder with fashion sometimes but Iwanted to show you kind of in the most
difficult manner just because you knowthese methods will work for much easier
things but fashion kind of is thehardest since you know it's kind of
overcome by celebrities and things likethat
but if you wanted to put type inbodysuit let's see what we'd get upalright so 38,000 shares right cyclist
knocking off 0.3 seconds with a bodysuit sharing a thong and a potty suit at
71 years old right so it's good to knowthat people are talking about the
product that you could potentially beselling right and so with a website that
is second on the popularity list inShopify you pretty much have a very good
idea that there's a ton of trafficcoming here and let's go over exactly
how we are going to figure out how muchtraffic and where it's coming from for
any Shopify website or for any websitein general for that matter so this is
called similar web com it's free to signup right and so this is just a free
account that I'm using it gives you alot of data about any particular website
right so global rank 4,000 that of allwebsites country at
right so incredible incredible traffichere 11 almost 12 million monthly
visitors so you can be very comfortablethat they've done a you know extensive
testing for the types of plugins thatthey're using you know how they're
getting people to buy free two-dayshipping is obviously important to
people free UK and UK shipping 75 and uptoo fast international shipping only $10
free for over 150 right so incentivizingpeople to purchase a little bit more and
we can tell a lot more information andother than just monthly visitors right
so we we can see that the unique monthlyvisitors are only 3 million which means
that they have a ton of people comingback over and over again right ten pages
is the average right we can see wherepeople are coming from which is
important because if you do have aShopify website it's very important to
learn about you know how to get peopleto come to your site normally that's
through Facebook normally you knowyou're building an audience with
Facebook groups or a page you'rebuilding interests like you know on a
youtube channel talking about yourproducts you know for your specific
niche and you're running paid adsnormally through Facebook and Google
Adsense and things like that right soyou can knowing which country people are
coming from excuse me is very importantbecause then you can narrow down you
know your target audience by geographiclocation so we can see you know how
people are actually coming to thewebsite people are being referred by
these specific websites we can see youknow how much is organic versus paid
which is obviously incredible here wecan see social traffic is coming from
YouTube and Facebook mainly like we justmentioned right but they're also getting
some traffic from Pinterest Instagramand a little bit from Twitter and other
places as well so we see that their toppublishers actually are Yahoo over
Facebook which is you know interestingand we can see that they're running ads
through a credo Yahoo Outbrain rightsome of the less famous ad publishers
right Facebook and Google obviouslybeing the most famous we can see you
know outgoing links and all types ofinformation right we can see website
audience traffic sources trafficdestinations website content competitors
right all these different things and themore information that you have about a
competitor if you are thinking aboutcoming into this niche the better it is
right because knowledge is power andthat is why we're going through
this and if you guys do need help withFacebook advertising definitely make
sure you check out my video on Facebookads we talked about you know very
practical pragmatic tips and tricks allof these different websites usually
they're free right we don't do anyhigh-level BS type stuff obviously we're
showing you you know down and dirty intothe gritty you know trenches of actually
finding the best Shopify products andsimilarly with my facebook video we
talked about exactly how to make veryprofitable Facebook ads right and so the
next thing that we are going to talkabout is intelligence right so
intelligence is a very cool website andthis is the only tip that we are showing
you guys that actually is this doescharge but if you are very serious about
your Shopify website right I know a lotof people including myself who are
making you know six figures monthlyshelling selling on Shopify from their
computers anywhere in the world right soit is a very very viable way to replace
your income right to quit that nine tofive corporate slavery and to move into
the digital Nomad lifestyle if that iswhat you're after right and so
intelligence is an investment inyourself it is a very cool piece of
software that we are going to go overthat shows you the exact websites that
are performing the best on Shopify inany niche and it gives you a ton of data
and it does all of this for only ahundred and ninety seven dollars which
is a very very good deal right becauseobviously if you are going to invest in
building a Shopify Empire a hundred andninety seven dollars in the scheme of
things is nothing right and they dooffer a 30-day money-back guarantee so
if you guys are interested I do have thelink for intelligence in the description
so give it a give it a try rightthirty days money-back guarantee you
know if you have to do and you're notand you're not feeling it after 29 days
you can get your money back right sothere's absolutely no risk link in the
description check it out we are gonna goover exactly how to do it right now
alright guys so let's jump intointelligence this is a very very
interesting piece of software that isvery unique actually in the Shopify
space nothing else really out there doeswhat this does which is why it's
actually worth the $197 I'm not a hugefan of paid software on
less you know it's very unique and doesobviously pay for itself and provide a
huge amount of value so how we use thiswebsite is let's say that we're
interested in a cat niche for exampleright so we're in the Shopify product
search category right now so we wouldactually type in cat for a product
search and it would give us a bunch ofinteresting data here right so it
defaults to show you the average dailyvisitors by Store and then it – and then
it shows you exactly which products areactually most are the bestsellers on
this tour so this specific product lookslike it is the bestseller related to
cats so it's a ridiculous kind oflooking you know ski mask in the form of
a cat's head at which people obviouslylike you know I'm not sure why somebody
would buy that personally but it doesn'tmatter what I think it matters what the
data says so we also can see you knowpaws and years cat ring all right so
this is a cute little ring you could getfor you know your boyfriend or
girlfriend or anybody who loves animalsor cats or anything right so it has a
lot of Appeal very cheap this looks likea product that would be very easy to
drop ship and we are going to talk aboutexactly what drop shipping means and
kind of the two main ways that peopleuse Shopify to create an online business
right the first way is creating anactual store itself populating that
store you know with different productsand then you can use either you know
self fulfillment or you can use afulfillment service like Amazon FBA to
actually through Amazon FBA amulti-channel fulfillment settings have
Amazon fulfill your orders when peoplebuy your products right the second
method is using what's called dropshipping which basically means a
manufacturer in China or wherever it iswould actually make this product but
they wouldn't actually make and ship ituntil you got an order so this meant
these are the two methods right thefirst is a bit more capital-intensive
but normally the shipping is much muchfaster because you're shipping it out
actually from the USA drop shippingtends to be a little bit longer on the
shipping scenario more like you know oneto two weeks
shipping bayi packet versus Amazon whichis usually you know two to four days
right but the cool thing about dropshipping is you don't actually have to
endbest any money up front and you don't
have to you know buy any inventoryupfront which means you have no capital
intensive risk on to the front sidebecause you're only actually you know
shipping and on order when you get asale so we're gonna talk about both
methods a little bit later on but let'sjump back into intelligence so this is
the product search method right so itcan it works for anything right you
could do phishing and an important partabout Shopify guys just as a side note
is you want to build something thatyou're passionate about right you don't
you know there's a there's a balance youwant to do your due diligence make sure
that what you are passionate about youknow other people are passionate about
people are spending money on right youcan use what we talked about before
buzzsumo you can use you know similarweb you can look at you know the type of
social media presence if there's popularInstagram accounts related to what
you're passionate about right if there'spopular YouTube presence and those are
really good factors and good just youknow kind of things that you want to
look for when you are going to jump intoa Shopify niche to make sure that the
interest is there right so if we'redoing fishing right again we can see
Penn shaped pocket fishing rod right soclick and shop obviously a shop of our
store it looks like this is you knowsome type of novelty item it's not
working right nowbut we can see that there's you know
some fishing shorts solar power portablefishing light yeah so here we go so a
pocket pen shaped pocket fishing rod soI don't know if this is just like a
complete novelty item or if peopleactually use these tiny little things
but it looks like they actually do so Imean you know it's a hilarious little
product and I never in a million yearswould have found this specific Shopify
store or this product unless I have beenusing intelligence in this specific
scenario right so it is a powerfulsoftware I know it is paid I normally
try to like hunt down every singlemethod right using my IP and all those
little tricks using shop Shopify is IPaddress to show you guys you know the
popularity of websites for free but inthis one case I do actually think it's
worth it and with the 30-day trial rightand there's not a ton of risk so the
other cool way that I like to usethis specific store is by you this
specific product is using the Shopifystore Search tab right and so in the
same sense instead of finding popularproducts specifically we can actually
find stores Shopify stores that are themost popular based on daily visitors for
any specific niche so we can see hereUniversal mania is seems to be the most
popular Shopify site right we also havehot gear performance fishing apparel
right and so we can take a look here sothis looks to be kind of like the
outdoor scene so you know they do havefishing but they also feature hunting
you know extreme sports type stuff so ifwe wanted to find one that was very
specific to fishing all right beforeperformance fishing right in the header
right so this this is definitely forserious fishermen so you know and this
gives you such a powerful tool in – youknow niche specific product research
because like we can tell from the othersites that we looked at right it seems
like free shipping on orders over $50 isa vital must-have you can see kind of
their you know social media presence seewhat type of things that they're sharing
right 300 thousand likes that'sincredible obviously you know I would
expect that they're sharing rightlifestyle kind of videos related to
fishing you know showing a kid and hisdad kind of exciting emotion how you
know advertising should do a face only amother can love right so kind of like a
funny thing forty two likes one share sonot a ton but you know they're obviously
they're obviously very cognizant of theneed for social media engagement as
every e-commerce company needs to beright so those are the main two ways
that I like to use intelligence it's anincredibly powerful tool you can you
know use filters if they have a Facebookpixel these websites right whether or
not they're doing Facebook ad researchyou can you know do whether or not they
have a Facebook page how many likes theyhave Twitter profile Instagram right all
of these different types of tools and soanother way that I like to kind of
take a look at what is selling is byusing a well a little website that most
of us probably know called Amazon rightso Amazon is a cool you know a cool
resource even for Shopify because Amazonis incredibly efficient at selling
products right and so you can be quitesure that any product that is
organically listed on Amazon's firstpage related to a keyword as you know
high-volume as phishing is damn surethat it is selling a ton of Units right
so this is a best seller tag right Iignored these first two because these
are sponsored results these are notactually organic results so somebody is
actually paying for PPC clicks relatedto the word phishing to get these to
show and so the first one that does nothave that sponsored is the first organic
search result which means to me thatthis backlit LCD display electronic
balance digital phishing postal hanginghook is selling an absolutely crazy
amount of units and again this is rightso this is a live demonstration of what
the power of Amazon is showing us rightmini portable pocket aluminum fishing
rod pen so what we just saw on thatwebsite that we found through
intelligence of you know the miniportable pocket aluminum-alloy fishing
rod we also see on Amazon and we do seethat they have three out of five stars
which means that you know people are notvery happy with the specific product so
what we can do here is we can hop intothe reviews on Amazon you know we can
filter by one star and we can just takea look right missing an I just thought
it looks looks good but made cheapwasn't able to fish with it worst piece
of garbage ever it broke in threeseconds right so people are obviously
not very happy with the overall qualityright not meant for a big fish this is
not a flush of functional fishing combodon't waste your money unless you're
looking for decoration so obviously ifyou are going to launch a Shopify store
you know in or sava five product in thisspecific category you would want to make
sure that your manufacturer or yourdistributor or wherever you're actually
going to be getting these products isvery conscious of quality right they're
only charging you know what was itthey're only charging five dollars and
38 cents and free shippingso maybe maybe instead of charging only
five dollars and 38 cents we're charging20 but you know we're making sure that
it isn't as you know poor quality asthis specific product seems to be so
Amazon is very good at organizing youknow what is selling because every time
of unit cells Amazon makes money soAmazon obviously is incentivized to show
you the products on page one that aremost likely to sell related to your
query so it's a great way to kind of seewhat type of products are more likely or
quite likely to sell on Shopify allright let's take a closer look now at a
few other different social mediawebsites and product databases to make
absolutely sure that whatever productniche that you do want to enter with
Shopifyor drop shipping you're going to be
absolutely sure that these products aregoing to sell and so the first thing
that I like to do let's take our catexample right because this is a perfect
little item for dropshipping or foradding to you know your Shopify website
in the form of a product because it'ssmall obviously it's incredibly cheap to
make very cheap to sell right you wantto be in kind of that impulse buy range
if products are more than you know fiftydollars sometimes people are less likely
to kind of buy them on a whim but ifthey are kind of in that five to $20 $25
sweet spot it's much easier to kind ofget that sale especially if you do have
a minimum cart value to get to that freeshipping right so the first thing that I
like to do is check out Pinterest rightso if we search cat jewelry on Pinterest
we can see again that Pinterest wants toshow you the most likely product that
you are going to purchase right and sothey're gonna organize this by
popularity so if we look at these is abeautiful little ring right of these
cute little cats again a cat ring a catearring thing you know cat earrings
again a little diamond with the cat earsand the whiskers right and so you can
get a very quick idea of you know thesebeautiful little items that are
available on Pinterest I didn't seethese on Amazon right I didn't see any
of these specific models on you know anyof the Shopify sites that we saw with
the highest daily visitors right soPinterest is a great one whether it's
fishing whether it's you know fishingproducts it doesn't matter what it is
right I'm just using these examples toshow you guys kind of what how I can
figure out you knowwhat is most popular as far as social
media shares what's most popular as faras actual Shopify stores itself based on
daily visitors and things like that soPinterest is a great way the next way
that I like to do it is with GoogleImages and Google shopping so again
Google is probably the most successfulcompany in the world at organizing data
in a way that the end user us right isgoing to be most happy with the content
that we see based on our search resultright so when we search cat jewelry it's
not at all random the order that Googleis showing us these products it is
incredibly you know it is incrediblycomplicated how Google's algorithm sorts
these products you know based onpopularity based on you know trending
shares and social proof and all of thesedifferent factors right that Google is
kind of calculating behind the scenewith their incredibly complex search
algorithms but it's showing us theseproducts in an order that we can be damn
sure all rightthat these products are going to be
popular and that other people areclicking these sharing these liking
these and purchasing these right soagain we can kind of look for
similarities between this and Pinterestwhatever catches our specific I write
what you know and whatever we canactually find from a manufacturing
perspective to be able to actuallycreate these right because that you're
not gonna be able to find every singleone of these products on all the Express
or Alibaba right to find a manufacturerto make them for pennies on the dollar
and then sell them once you get theminto the USA market or you know if
you're advertising them on your Shopifysite for you know 10 20 30 dollars and
you know obviously your profit is thedifference between what you buy it for
and what you sell it for so again you'relooking for similarities between here
and Pinterest and you can use Googleshopping as well to see for yourself
right what products are actually sellingkay Jewelers Etsy right just a very
simple cat ring for $15 I can't imaginethat it has cost more than five cents to
make and it's incredibly lightincredibly durable very difficult very
cheap to ship right so it's a it's abeautiful it's a beautiful little
product again these cat necklaces we sawa couple different versions of this we
can see that there's you know sterlingsilver gold different versions a cute
little you know fat cat with a heart andso you can kind of start to Colette
these right make a little folder withall of your different favorite items
that you find right collect picturescollect you know different titles of
whatever the product you maybe thisstrikes your fancy and you also proven
is you know going to be a top seller byfinding it with intelligence by finding
it with Pinterest by kind ofcross-referencing all of these different
resources to see what is actuallyselling so the next one that I like to
look at is Etsy so if we look at catjewelry again we're starting to notice a
theme here it seems like rings andnecklaces are kind of the most popular
items related to cat jewelry we do see abracelet here again you can see social
proof this might be for Mom you know cuza lot of mothers are you know whatever
love cats and from sons and daughtersespecially seasonality for these types
of products right for Mother's Day forChristmas the demand for these products
is absolutely going to explode rightand so even if you're only selling a few
a day during the year all of a suddenduring Mother's Day and you know coming
up to Mother's Day and during q4 andduring Christmas and during these
different holidays these numbers aregoing to you know multiply by tenfold so
we see cute little cat necklaces againhere's that exact ring in the form of a
necklace which is another cool idea andthese are at sea right so these are
handmade but you can you know I've had avery large amount of success automating
you know these designs and things that Ido see other places whether it's Google
Images or Etsy automating it andcreating you know a very viable drop
shipping business with uber low which wewill talk about how to you know very
easily import items from all the Expressinto your Shopify store and have it all
handled behind the scenes for you rightwhen a customer orders from your Shopify
site your manufacturer in China shipsthat item directly to the address that
the customer inputs into your Shopifywebsite and it's all happening behind
the scenes you don't have to touch orfulfill or create any of this yourself
which obviously you do have to do withEtsy so the last one that I like to look
at or excuse me the second to last one Ilike to look at is wish calm calm it's a
little bit less popular of a website butit definitely is up and coming they're
very popular on social mediathis is in Colombian didn't there are
Colombian currency because I was just inColombia but these are you know
obviously quite cheapthis these are beautiful items in my
opinion right the silver and gold moonset that you can get yes for an
anniversary present for your parents oryou know some type of anniversary
present for your girlfriend or boyfrienda lot of different stuff here so again
we're not gonna look through all of thisbut I'm just trying to give you all of
these different resources for whateverproduct needs you that you are
interested in it does not have to be catjoy does not have to be fishing those
are just the first kind of few that cameto my head and we can look here again on
eBay we do see that eBay sometimes willdropship right so you can actually buy
this from China 60 cents for this rightand you could create you could create a
Shopify website put it on there for 1497buy it from eBay for 60 cents and
obviously that you know the profit andthe automation becomes very very
enticing quite quickly right and solet's take a look at one other thing so
I like to use a website called adespresso when I am creating my Facebook
Ads this is a very good way to kind ofget some you know encouragement and
insight into what other people are doingright because it's very difficult to
write an ad completely from scratch butif you do have something to look at you
know if things that have worked in thepast
right 60% off free shipping in allcapitals right there using emojis so it
just makes it much easier for you knowyou to write your ads which you are
going to need to do if you are going toget into the drop shipping or Shopify
business right and if you do want somemore in-depth kind of videos on Facebook
advertising definitely make sure tocheck out our Facebook advertising video
on the YouTube channel I promise you youare going to like it so that's just kind
of a quick little aside add espressocomm slash Academy slash as examples and
you can do this kind of for anythingright fishing right do you love fly
fishing is flat fishing what yourmarriage is missing right all of these
different ads and you can kind of tweakthem and make them your own but you can
see what other people are doing freeshipping on orders of 75 plus with this
coupon code right reel in a freewhatever
it's just it makes it a lot easier totrust me I've written thousands and
thousands of ads and kind of sitting atyour computer and typing it from scratch
is much harder than having an example tolook at and so what audience insights is
is a service offered for free fromFacebook on kind of for their
advertising accounts that shows you youknow what people are interested in on
Facebook related to specific topics andso this is very important because when
you are creating Facebook ads which hasalways been my biggest kind of source of
paid traffic to my Shopify websites andonce you kind of create a customer it's
much easier to retain that customer thanit is to you know get that first
customer in the door and to make theirfirst purchase so a lot of the organic
sales come from email marketing rightyou're building an email list once you
drive that paid traffic but it's veryimportant to be able to figure out what
people are interested in related to yourproducts on Facebook you can you know
better target those users on Facebookwhen you are creating Facebook ads
bringing people to your Shopify store soif we type in cats here right so what
we're looking at currently just forthose of you who don't know this is all
of Facebook right 54% of Facebook iswomen 46% are men right the lion's share
of people are between 25 and 44 yearsold you can see right it's about 40% 44
43 percent of people right and so if wetype in cats will see that these charts
start to change right so 72 percent allof a sudden of Facebook users really who
are interested in cats are women rightwhich is incredibly important right when
you're creating ad campaigns you want tobe as specific as possible so that
you're not paying for ad clicks or youknow serving your ad in front of people
who are not as interested as interestedin your product as you can possibly
assume that they are right and so whatwe can see here is that you know 15
percent of people who are women onFacebook are 18 to 24 but again 25 to 34
and 35 to 44 are the sweet spots so whenwe are creating our ads bringing people
into our Shopify store right with catjewelry or fishing products or whatever
it is we want to make sure that we'retargeting that demographic and again
mostly focusing on women in thisspecific case as
2% of Facebook users who are interestedin cats happen to be women right but the
most important part of audience insightsis page likes so page likes is basically
showing you what people are alsointerested in from a page perspective
from a Facebook page perspective relatedto cats so what we can do here is we can
look at all of these different Facebookpages right and then when we are
creating Facebook ads we can say heyFacebook only show my ad for this
amazing piece of cat jewelry to peoplewho like these specific pages and it's
incredibly incredibly important it'ssuch a huge factor right two million
people like this Facebook page calledand my cat and so I I've never heard of
this personally I'm not the biggest guyin the world right I you know I like a
big fluffy cuddly cat like the nextperson but it's not my thing as much as
some of the people right but obviously aton of people like this 20 plus cats
that look like other things withobviously a click bait if Adolf Hitler
and this cat that kind of looks likeAdolf Hitler all right but it's super
important because you can you know youcan say okay Facebook only show my ad to
women who are between 25 and 34 yearsold who have also liked the Facebook
pages and my cat heartwarming animalrescue home all cute all the time right
Pet Smart all the different things rightand when you're starting to narrow an
audience smaller and smaller and moretargeted more targeted more targeted
then every person you show that ad tofrom a very targeted perspective is
incredibly more likely to actually clickthrough to your website and then again
click through and make a purchase allright so the last method that we are
going to take a look at today is how wecan find successful sellers based on
people leaving reviews on paid apps andI know that sounds a little bit
counterintuitive but hear me outso if somebody is going to pay you know
10 20 30 50 or even more than 50 dollarsa month for an app for a Shopify app you
can make a very you know educatedassumption that they are making money
with their Shopify store and this is acool way to find you know new potential
niches because people who do reviewthese apps have to do so with their
Shopify accounts so if we come intoShopify apps buy sorted by popular at
which again will be included in thecheat sheet that I do have in the
description if you guys are interestedin it do go ahead and download it so
we're gonna look here for some thatactually cost money some some amount of
money per month so nine dollars a monthis not a huge amount right so we're
looking for some that might cost alittle bit more so as we scroll through
these we do see up to thirty ninedollars a month here which is not bad
alright nine to fifty dollars a monththere and we do see all right so let's
just go ahead and do this nine to fortynine dollars a month right so it's
guaranteed to be some amount of paidwhich usually will kind of weed out the
people who are just getting started anddon't have a ton of experience so and
then what we can do is we can just clickdirectly on these people's names and it
opens up their Shopify accounts which isamazing because you can get so many you
know so much insight into what peopleare selling you know and you can take a
look at all of these different types ofstores that you've never really
otherwise would have been able to findjust by looking at you know these people
Shopify stores so those first two arenot great examples but I'm doing this
live for you guys you can actually seeit right so down the rabbit hole
so it's bottle of wine so it looks likeyou can actually this is an Australian
website but you can actually buy youknow wine products which I probably
would not have thought of let's see whatsome of these other ones are homes puns
and hands son so this looks like kind oflike a crafty website which is kind of
cool we can take a look at some of thestuff that they're selling and again we
could use the best-seller extension thatI will have in the cheat sheet to see
what their best selling items are rightso hands-on wearables kind of to give
like the child feel things like thatright ten percent off this one doesn't
look like it's actually built out lookslike a t-shirt oneall right so this is pretty cool so they
have land silks Cotton's alright this isa pretty well made design but yeah so I
mean it's just a cool little way thatyou can kind of take a look at a bunch
of different websites on fire websitesthat you otherwise wouldn't really be
able to find and you can make theassumption that they are you know at
least moderately successful if they aregoing to pay you know ten to fifty
dollars a month for this specificproduct and so the last thing that I
want to look at right now is a web appcalled uber low
so what overload is is a very cool appthat allows you to import products from
Aliexpress which we will talk about inone second directly into your Shopify
store and it makes it so incredibly easybasically to you know import a product
from Aliexpress that costs $1 onto yourShopify store that you are selling that
exact same product for $15 and it doesall of the behind-the-scenes work for
you where it actually automaticallyfulfills that order for you you buy it
for one dollar and then you sell it forfifteen and pocket the difference so
it's an incredibly powerful app andlet's talk about how we actually use it
on all Express so to go with our youknow main example we've been talking
about kind of for most of the video catjewelry so if we head over to all the
Express and for those of you who don'tknow all Express is basically a
wholesale website where you can buy youknow individual products from
manufacturers in China and have themdropship it which means when you get an
order from someone here in America orwherever they are in the world you
actually ship it directly from China toyour end customer and then pocket the
difference right this is a 2.52 centsper unit you're probably gonna sell it
on your Shopify site for you know 1995and so it starts to add up very quick
when you are making sixteen seventeendollars profit per unit right and so how
I like to use Aliexpress is a few waysright so you can actually do best match
and it'll show you kind of what'strending and things like that you know
what people bought in certain priceranges whether it's 70 cents to a dollar
37 it looks like most users are spendingbetween 71 cents and three dollars and
one cent per unit buying from Aliexpressbut a cool way that I like to use it is
actually sorting by orders so capjewelry
is our keyword at six thousand fourhundred and nineteen results and we can
see here that the actual most orderedunit right so people are obviously
having success drop shipping theseparticular items is the necklace tassel
cat dog paw print women right and sothis looks like you know some type of
like Lord of the Rings s type stuffanother little cat necklace and these
are two dollars and fifty two cents perunit when we normally would see you know
these exact same type prices forsignificantly more expensive on people's
Shopify websites and so sorting byorders you can see a lot of information
about you know what's selling what otherpeople are buying from a drop shipping
perspective to kind of even furthercollect data which is so important to
launching a successful business and soif you guys can see here the over lo
Chrome extension which we did add thisis what's going to enable us to
automatically import products from allthe express directly onto our Shopify
website you'll see here that when youhover over any product you'll see the
overload tag here and all you have to dois sign into your overload account you
know via your Shopify site and thenliterally all you do is one click for
your product and then it imports thisproduct directly onto your Shopify
website you can drive paid trafficorganic traffic from Facebook groups or
you know YouTube videos reviewing thesetype of things or you know any type of
paid traffic from Google or you know ifyou're making Pinterest posts or you
have Instagram accounts directly to yourShopify product page where you're gonna
put this exact same product for 14.95right for 1997 whatever it is over lo
will do all of them you know hard workautomatic automatic Lee for you you'll
pop you'll buy this product for a dollarand thirteen cents per unit and you will
sell it on your Shopify website for14.95 1997 you know twenty four ninety
five whatever it is right because whenyou have seasonality you know for
Mother's Day or things like that you cancharge even higher prices which means
your profit margin margin is even biggerright and the beautiful part about drop
shipping guys is there's absolutely norisk upfront because you only actually
have to buy it when you already havegone a sale
right so the last two things I want totalk about are the ollie price assistant
product price tracker so what thisspecific Chrome extension does is it
allows you to kind of see you knowhistorical pricing on all the Express
for any type of item right you cananalyze seller ratings and check the
seller you know check the seller out youcan track historical prices of any ollie
Express products which is great becauseyou know you don't want to be overpaying
for any particular item on Aliexpressand let's say that they were charging 30
cents yesterday now all of a suddenthey're charging $3 a unit and you never
would have known unless you use theollie price assistant tracker so over lo
Ollie price assistant price tracker andthe last one that is absolutely vital is
the Aliexpress seller check so what thisdoes is it shows you you know all types
of feedback into sellers you can viewdetailed ratings of the seller
themselves and you can see you know ifthey've been on all the expressed for a
year ninety seven percent of clients arehappy right you can see all different
types of data to make sure that you'renot going to be shipping you know crap
products here and customers which isnever good right or you can make sure
that you know people are actually thismanufacturer is actually going to ship
these products rather than you know lieand be fraudulent and not shift these
things out which is obviously a headachefor you to have to deal with as a drop
shipper so these are the most threethese are the most important three types
of Chrome extensions that you'reabsolutely vital for Shopify right for
drop shipping and then the final thingthat I wanted to talk about is kind of
how to use click funnels to set up afully automated funnel for you to
actually you know build these dropshipping businesses if you didn't want
to use Shopify right so the two mostviable methods for drop shipping and for
creating Shopify businesses obviously isShopify right you can create a Shopify
business fulfill orders through Amazonfulfill orders yourself or you know you
can create a Shopify drop shippingbusiness where like we talked about you
find products on Aliexpress use overload to import those products directly
onto your Shopify store and then whensomebody buys it from you for 15 you buy
it off all the Express for one andpocket the difference right and so the
last viable what method that I like totalk about is using click funnels and so
clickfunnels is a really cool way tosell you know any tiny number of
different products whether it's adigital product whether it's a you know
stroller hook and so I'm going toactually give away this funnel that I've
made a ton of money with to everyonewatching the video if you guys are
interested it will be on the cheat sheetpage you're gonna be able to download
the cheat sheet on Shopify that givesyou all of the URLs and everything that
you need to kind of see what bestsellers are to use all the different
hacks right and it's gonna lay it outfor you in a very methodical order
that's gonna make it a lot easier foryou guys to find you know home run
products and so I'm also gonna give youthis free funnel but you can download
yourself right click files is anincredibly powerful software and so it
makes it super easy right the – to orderform where people can put their name
address and then immediately put intheir billing info makes it incredibly
easy to sell right Amazon best-sellingover twelve hundred ninety three hooks
sold kind of using some of thosepsychological tactics to make it seem
you know scarce and want people topurchase quickly right so give them
multiple ways to sell and if you guysare interested I would be willing to
make um a tutorial up exactly how I madea funnel for dropshipping that made me
over 100 thousand dollars profit and Iwill show you guys exactly how to set up
everything right how to handle the orderdetails how to automate fulfillment
right how to set up a free plus shippinga right because those are incredibly
successful ways to kind of get people inthe door because as you know if you do
have any type of e-commerce experiencethe most difficult part of creating a
business on the internet is to kind ofget people's initial interest right so a
free plus shipping model is incrediblyuseful right because how that works is
you give away the product right you giveaway the product for free and all they
have to pay is shipping and handlingright and so you're actually you so
you're charging $7.99 for shipping andhandling you're buying the product off
Aliexpress for one dollar you pay onedollar shipping to all it Express they
they pay eight dollars for shipping andhandling and then you pocket the
difference between you know the cost onAliexpress for a dollar shipping on all
expressed for a dollar and then you'recharging eight dollars just for shipping
and handlinggetting that six dollar difference right
so free plus shipping I'll show you guysexactly how I used click funnels and
drop shipping to make over $100,000profit if you guys are interested in
that definitely make sure to leave me acomment below I'm not gonna make it
unless I get you know a bunch of peoplewho are interested in it because
obviously it takes me a ton of time tocreate these videos for you guys so I
hope you guys enjoyed that that isexactly how to find home run products on
Shopify removing all of the guessworkright creating a Shopify business
creating a dropshipping Shopify businessor using click funnels to create a fully
sustainable ecommerce business allwithin a week guys so that is every
single piece of information all of themethods I like to use all of the
software all of the tricks right all ofthe Chrome extensions so if you guys did
like it please make sure you dosubscribe I'm making these videos all
for you guys absolutely for free so ifit does help you click the subscribe
button make sure you press thenotification bells so that you will be
notified every time I release a brandnew video with a ton of ninja tactics so
if you guys enjoyed it I hope you didand we will definitely see you next time
if you do want to check out that clickbundles funnel how I made $100,000
profit with one funnel drop shippingmake sure to leave a comment below and
if I get enough comments guys I'll makethat for you absolutely again for free
like always so leave that nine-to-fivebehind and we will see you next time

Source

How to Write Product Descriptions that Sell in 2020 | Oberlo Dropshipping



In this video, I’m going to show you how
to increase sales with product descriptions.When you’re setting up your Shopify store,
product descriptions usually end up beingone of the last things on your to-do list.After spending so much time on your store,
it can be easy to skip this step.Today, I’ll explain why skipping writing
product descriptions is a huge mistake.I’ll start by explaining what an effective
product descriptions is.Then, I’ll explain where product descriptions
fit in your sales funnel.Finally, I’ll give you an easy template
to use to write your own product descriptions.By the end of this video, you’ll know:How product descriptions can help increase
conversionsHow to write effective products descriptions
for any niche3-step template you can start using todayAnd more.Ready to get started?Watch on.Hey everyone it’s Jessica from Oberlo.If you’re new here, Oberlo is an online
marketplace of products you can dropship.Dropshipping, by the way, is one of the easiest
ways to start an online business.Instead of buying tons of inventory for your
online store, you only order products whenyou get sales.Your supplier ships your orders for you, so
you can sell all over the world!But being a successful dropshipper requires
constant learning.Make sure you hit subscribe so you never miss
our tutorials, dropshipper interviews, andproduct recommendations every Tuesday and
Thursday!Successful dropshippers Andreas and Alexander
were one typo away from success.They had their entire store setup and were
running Facebook ads but not seeing conversions.After changing the spelling of one–yes, one–word
in their production description, the salesstarted ringing in!That just goes to show how much of an impact
well-written product descriptions can haveon sales.So, what is a product description anyways,
and what’s the point of it?A product description is not just the supplier’s
facts about the product.A product description is not just a list of
different colour variants and sizes.A product description describes a solution
to one of your customers problems, needs ordesires.A product description is the copy that explains
what a product is and why it’s worth purchasing.The purpose of it is to supply customers with
details around the features and benefits ofthe product so they are compelled to buyA marketing study showed that listings with
a product description had a 78% increase inconversions compared to listings that just
used the manufacturer’s specifications ortrust badges.As a business owner, it is important you understand
your customer’s journey through the salesfunnel.Once they click on your ad or visit your store,
every step they take can either make or breakthe sale.Remember, the product description is right
above the ‘add to cart’ button.It might be the last thing your customer reads
before purchasing the product or leaving yourstore.I’ve seen many dropshippers make this mistake
before.They spend hours setting up their store, spend
money on paid Facebook ads, and then leavethe manufacturing facts as the product description.Talk about a conversion killer!Think back to the last few products you bought
online.You most likely read the description before
purchasing them.You might have even been on the fence about
the purchase, and were convinced to purchaseby what you read.A product description addresses your ideal
buyer directly and personally.You ask and answer questions as if you’re
having a conversation with them.You answer problems they might not know they
have yet.So, now you know why you’re never going
to skip writing product descriptions again.But, how do you actually write them?Even though they need to be simple and short,
those few sentences can feel impossible towrite.English may not be your first language, or
you may not be familiar with your productsniche and have no idea where to begin.That’s okay, because dropshippers are problem
solvers, Now I have some strategies you canuse to make writing effective product descriptions
easy.It’s important to remember you are selling
to a target audience.You need to understand them and speak their
language.Product copy that converts best is able to
empathize with the target customer and addressall their purchase objections.You most likely wouldn’t sell a new phone
to your best friend and mom in the same way.First, you need to get to know your target
customer.Get to Know Your Target CustomerTo find out about your target audience, there
are some simple questions you can ask.First, who is the product for?Ask yourself if there is a specific gender,
age, or lifestyle that defines this groupof people.If you’re running Facebook ads, ask yourself
the same questions you used to build youraudiences.A simple exercise to use here is to imagine
you were getting coffee with your customerfor the first time.You might ask about their hobbies, tv shows
they watch, and what their friends are like.Once you have a general idea of who your customers
are, get to know them a little more!Use Instagram, Reddit, or any other online
communities to see what they’re like.Look for language they use, their humour,
and even what emojis are the most prevalent.This is all helpful information you can use
to write your product descriptions.Once you know how to talk to your target customer,
you need to ask yourself why they would wantthis product.Why Does Your Customer Want to Buy This?What are their needs, and what problems are
they looking to solve?If your product is not clearly solving a problem,
you’ll need to step back and get more creative.For example, jewelry does not solve any concrete
problems.But, it does solve a need for women and men
to express themselves, feel more sophisticated,or find a gift for someone special.To see another example of this, consider laptops.If someone is shopping for a laptop, they
are seeking a portable solution that a desktopcomputer can’t provide.Because of that, most laptops have their weight
near the top of the description.When it comes to writing the description itself,
keep it short and simple.Keep the Description Short and SimpleYou won’t convert a sale if you bore your
customer to sleep.You want to keep your product description
clear and scannable so they are easier toread for potential customers.Bullet points are a great way to highlight
features and make them easy to read for yourcustomers.If you’re having a difficult time writing
your own product descriptions, I’ve gota product descriptions hack for you!Even if you have a unique product, there is
sure to be similar ones in the same nichebeing sold by competitors.Large ecommerce stores have professional copywriters
writing their descriptions for them.Use Google to find them and read them for
inspiration.They will help you identify your audience’s
language and what features they are lookingfor.To become good at writing product descriptions,
you’ll need to read a lot of them.Practice makes perfect!Ok, now you know what makes an effective product
description and how it can increase your conversionrate.Now, I have a 3-step template for you from
Nicole, an experienced ecommerce entrepreneurat Oberlo, to make writing your product descriptions
quick and easy.Each point can be one sentence or multiple
sentences.It’s up to you to test the length to see
what will resonate with your customer better.The first step is to complement the customer
in relation to the product.Compliment the customer in relation to the
product.Find a feature of your product that your customer
is looking for.Relate it to them to show them how it’s
a perfect fit.For example, if you’re selling the microwave
cleaner, you can mention how heated you bothget when it’s dirty!Use the word “you” or “your” as if
you’re talking directly to your customerin the description.If your customer identifies with the emotions
in the product description, they will be morelikely to feel like that product was made
for them and they need it!The second step is to mention the product
benefit in relation to the product feature.2.Mention the product benefit in relation to
the product feature.Use your audience research to answer one of
your customer’s potential problems witha product feature.With wireless headphones, one product feature
would be the battery life.The benefit of a longer battery life is that
it allows your adventure-seeking customermore time to explore the world rather than
sit by the charging station.You don’t need to explicitly explain what
your product can do for your customer, butit helps.When you’re online shopping, you’re not
always shopping with your problems top ofmind.For example, I may not realize how my dirty
microwave could ruin my date night until Iread it in your product description!The third step is providing a simple recommendation.3.Provide a simple recommendation.Wrap up your product description by giving
a recommendation.Recommend that the customer use your product
a certain way, or suggest they buy anotherproduct to go with it.For a wireless headphones product description,
you might suggest your customer buy a wirelessphone charger in your store too.If you’re selling clothing, you can suggest
an accessory or another piece of clothingto help them complete their look.If you’re looking for examples of knockout
product descriptions, make sure to check outNicole’s blog post in the description below.Now I’d love to hear from you.Have great product descriptions helped you
convert?Was a product description ever so good it
convinced you to purchase the product?Leave a comment and let me know.I’ll chime in with my thoughts.Thanks for watching.Until next time, learn often, market better,
and sell more.

Source

React Tutorial: Build an e-commerce site from scratch using React and Netlify



Lean step-by-step how to create a full e-commerce store web site using React.js. Also learn how to deploy the site using Netlify.

Set-up files: https://github.com/john-smilga/setup-filese-react-phone-e-commerce-project

Tutorial from Coding Addict. Check out the Coding Addict YouTube channel: https://www.youtube.com/codingaddict

Learn to code for free and get a developer job: https://www.freecodecamp.org

Read hundreds of articles on programming: https://medium.freecodecamp.org

And subscribe for new videos on technology every day: https://youtube.com/subscription_center?add_user=freecodecamp

Source

How to Make $300 Per Day Online With EASY eCommerce



hey Fred lamb here and welcome to attrexTV in this episode I'm going to sharewith you how you can make 300 dollarsper day with e-commerce listen I don'tcare how old you are I don't care whatknowledge you have or what priorexperience you have I have to say if youwant to earn 300 dollars a day withe-commerce is a lot simpler than youthink and there are three components tothe entire mix number one is half yourwebstore number two is generate trafficand number three obviously is to scaleup your store now inside my youtubechannel you will see a Shopifymasterclass on sharing everything thatyou need to know when it comes toe-commerce and drop shipping but in thisvideo I want to actually share more indepth and really drill in into thetraffic components because running ane-commerce business is simple creatingone it's just step by stepyou can tutorial it but the mostimportant part is traffic so instead ofme just blabbing right here I'm gonnaactually jump to my laptop right now andshow you what you need to do when itcomes to building an e-commerce businessand generating three hundred bucks a dayand most importantly how to mastertraffic and become a true media buyerwhen it comes to e-commerce so let'shead over there right nowall right so you're seeing my screenright now this is a virtual whiteboardand I want to share with you how youshould leverage traffic and become ahigh-performance media buyer toobviously build an e-commerce store orto actually scale it with traffic butbefore we actually get into that I wantto basically address the elephant in theroom first let's say that right nowwe're trying to achieve $300 a day rightnow so let's break this $300 a day firstby simply generating $300 a day you cansimply sell $10.00 products at 30 salesa day and that's going to equal to $300you can also sell $20 products andobviously that is 15 sales a day inorder for you to generate obviously $300a day now you can also sell $30 productand you only need 10 sales to reallygenerate $300 a day so the first thingthat you want to really figure out isthe goal how many sales do you needright how many sales you need so let'ssay in this example we want to generate30 sales a day this is our goal overhere$10 per day and 30 sales so what youthen first want to do and I shared thisa lot inside my Shopify masterclasswhere you can actually see it on myyoutube channel that if let's say thatyou are trying to drop ship onAliexpress or you're trying to drop shipfrom other vendors and suppliers whatyou want to do is to basically findproducts that you can sell for $10 andyour goal is to simply just get 30 salesa day and you'll be generating 300 bucksa day so again you want to first reallybreak it downnot by the dollar amount but how manysales or how many new customers you needper day in order for you to start making300 bucks a day so in this example let'ssay that we need to actually generate 30sales – at $10 a pop to actually do thisnow let's really apply this into yourentire business so as we all know whenit comes to e-commerce let's say thatyou have either a Shopify store or youhave a web store etc etc on this WebStore obviously you have the image ofthe product you have the title whateverthe name is going to be you have thebullet points benefit and you basicallyhave an Buy button which is let's say inthis case is 10 dollars right now whatthe person actually goes to this pagethe next page that they go to isobviously going to be the credit cardpage and I'm just going to draw thecredit card page over here this lookslike a credit card then afterwards theygo into what we call the PYP the ThankYou page so in the e-commerce world thisis really your receipt page so this isreally how a typical funnel looks likealright now as a store owner and inorder for you to basically start making300 bucks a day you need to basicallygenerate 30 sales so now the question iswell how can i generate this 30 saleswell this comes to the second componentbecause our e-commerce is the vehiclenow we got to basically turn on ourtraffic hacks and obviously turn on ourtraffic knowledge to do all this andreally utilize media buying so there aredifferent ways for you to do this and weall know right the best way is basicallyrunning Facebook Adsall right you can also run Instagram adsIG acts and what this does is that youare basically extracting from the socialmedia network on people or audience thatare most likely gonna buy your productso they actually go to your store fromyour app now this is what typicalShopify store owners and typicalecommerce people do that's all they dothey simply just when these kind of adsand really hoping that they can generate30 sales from there but in reality whenit comes to e-commerce we all knowtraffic is the lifeblood to the businessbut we cannot just solely focus onsimply acquiring you customer what weneed to do is to create something callthe infinite loop hole with the infiniteloop hole what you're going to do is youhave the ability to not just attract newcustomers but you are also going toactually have the ability to convertwhat we call warm audience who arepeople that actually left on thecheckout page and also your hot audienceon people who actually buy from you soagain the blue is basically the typicalwait now I'm gonna change the color up alittle bit to a let's see I'm gonna usea purple as an example so now this is atypical funnel what you want to do is asfollow you actually want to create whatwe call a search campaign so you want toutilize Google and Bing to run searchnow with search what happens is becausea lot of times when people are going toyour website not everyone's going to buyyou will be on average around 4 to 5percent conversion rate is on your pageso that means that over 90% of thepeople saw your product but they stillleft and there are many reasons why theywill leave right at this point what youwant to do is to create an infinite looppole using different strategies to getto actually buy there may be people thatactually left they go to search onGoogle or Bing to know more about youand drive them to come back okay toactually acquire the sale now let's saythat they are already on this page youalso obviously want what we callretargeting ads on Facebook andInstagram again doing the same thingover here and driving people theyactually come back now when you havesomeone that actually went to the creditcard page but did not purchase or didnot buy you then want to again have aretargeting strategy in place withFacebook and Instagram to actually havepeople that left to go here can actuallycome back and finish the transaction nowhere's gonna be the caveat everyone weall know about retargeting but a lot ofpeople just stopped at running Facebookand Instagramin reality you actually want to stackthis retargeting list and not justutilize simply Facebook Instagram youcan basically run banner ads you can runwhat we call GSP and you can also runYouTube ads so your purpose is tobasically continue to get people toactually come back because remember whena person actually comes to your websitethey're considered warm audience okay soyou also want to do this here banner adsGSP and retargeting and now by doing soyou are now creating an ecosystem soanyone that really engage your brand atthe end of the day now you are basicallygoing to have your media buyingcapability to simply get them tocontinue the customer journey on wherethey have left off as a matter of factand other very important thing is youcan alsobasically have people to create a bigretargeting list over here tocross-promote other things so forexample there are banner there are GSPthere are YouTube there's Facebook andthere's Instagram the purpose of this isto basically go ahead and simply crosspromotes in your store and otherproducts or basically talk about havinga sale going on within your business sonow you're not going to be say haveanyone leave your brand anymore whereverthey are you are continuing to have themto come back into your ecosystemultimately when you first start you haveto remember this face over here thisface over here when you're runningGoogle I'm sorry when you want toInstagram and in-store Instagram andFacebook ads all this over here isconsidered awareness yes you can make 3dsales easily by simply just harnessingjust from Facebook ad and Instagram adsbut if you want to build a sustainablebusiness you have to become a real mediabuyer and knowing exactly how youactually scale because here in purplethis is basically where you create theinfinite loophole wherever they arethey're sending them back ok again ifpeople actually interact with you andyour brand forth they will continue tointeract it's kind of like you meeting anew girl or a new guy right when youactually went on faith medium got theirphone number and then you guys go go ona day and then you guys continue to taxcontinue to make phone calls continue toactually send each other Instagrammessages or Facebook messages that'swhere the infinite loop hole comes inbecause you will continue having thatrelationship with done now when youscale I'm gonna use a different colorwhat do you screen when you scale nowit's going to be very interestingbecause what you can do is obviouslynumber one you can scale up withFacebook guys and Instagram ads onbasically getting the most targetedpeople to your funnel what you then cando when you scale is you can now startto basically create a YouTube ad you canstart creating Gmail sponsored ads youcan start using banner ads you can startgoing after cult traffic search ads atthe same time all these are basicallyways for you when you're scaling to addpeople right into your store so in anutshell the best way obviously is tostart with Facebook and Instagrambecause they have an amazing targetingcapability and they're really built fore-commerce but you don't want to put allyour eggs in one basket you need tofirst create this infinite loophole ofpeople of basically different peopletaking or going into different customerjourney of your path and mostimportantly banking this over here sothat you can continue to cross promoteand generate salesnow if these all does well then what youneed to do in order for you to Kanedascale to like let's say $3,000 any or$30,000 a day you need to expand andscale your traffic using other mediumbuy capabilities because again this ishow you run a real ecommerce businessokay again if I did go a little bitevents but at the end of the day whatyou need to really be aware of is if youhave a goal in mind right we talkedabout three dollars a day if you areselling ten dollar products you're justfocusing on just 30 sales a day you'llbe basically make 300 bucks a day rightthat's what you want to do now here'sthe interesting thingright now we used ecommerce as thevehicle the block it's just in yourvehicle how you have the ability toreally drivesailes how you can really make 300 bucksa day or 5000 bucks a day or howevermany money you want you need to actuallycraft the infinite loophole and havesimply media buying skill set okay withthis skill set this is going to help youto simply use this exact same skill setto build any other business you wantmaybe a local business maybe a digitalpublishing business an affiliatemarketing business at the end of the daythis part over here is just the vehicleecommerce is just the vehicle what toreally generate sales you need toobviously understand media buying andreally implement this infinitely pullstrategy for your business in order foryou to actually make that three hundredbucks a day now again at the end of theday if you want to make let's say ifyour goal is to make $10,000 a monthokay let's say that that's your goal Iwant to make $10,000 a month how can Ido so and I don't want to use e-commerceor I want to use a different way well ifyou allow me to share with you astrategy that you use my influencemastering the number one skill set thatevery business or entrepreneur needs wasjust media buying and ultimately alrightjust for sales for sales can potentiallymake you a hundred and twenty thousanddollar a year if you want to learn howto do that okay there's a link rightbelow this video or simply go to attrexcomm and I'm going to help you masterthe number one skill sets which is mediabuying and how you can use this skillset to potentially generate a $120,000 ayear even if you have no experience noprior knowledge and really masteringthis skill set for you to build grow andscale any business that you want alrightso right in the video description rightbelow or there may be a there may besomething overat the top right where you can click onit and sign up again I'm hosting thislive workshop for you guys to reallymaster all dese very interested makesure you click there right now and Ilook forward on seeing you guys in ournext episode now if you like my videomake sure you subscribe to my youtubechannelclick that notification bell so thateach time I release a brand new videoyou are going to get a notification fromYouTube right awayalright other than that make sure youalso take a prank if you think that thisvideo is valuable to them I'll see youguys very very soon bye now

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TOP MAC PRODUCTS OF ALL TIME | Sharon Farrell



hey guys I hope you're having afantastic do so far and I hope so backto get a little bit better today I'mgoing to be talking about my favoriteMac products and I have them all in alittle basket here those of you thatdon't know I used to work for Mac Ithink it was actually like six years agoand also before we get into it I justwanted to mention that I in real timehave just undergone lower jaw surgery Ihad jaw surgery on Saturday to 29th sothis video I think should be going uplike the day after I've had the surgeryI film this in advanceobviously I filmed this a week before mysurgery and I actually have like and asyou can see what I have like button andbrackets along the front of my teethI've got braces and the inside of myteeth and I have them on the front of myteeth on the outside for post surgerythey're going to be like elastic elasticaiding wiring my mouth shut essentiallyfor for like a week and also any othervideos that you see for pretty much thenext month have all been pre-recorded Ihave been working like a maniac tryingto pre film so that I have contentscheduled for a while I'm recoveringafter my surgery I'm going to be superswollen and stuff so I won't be able tofilm for about a month okay now thatthat's out of the way let's get on tothe favorite Mac products I realize thatI have so many skin products and likenot a whole lot of anything else kind ofinteresting first up I'm going to startwith strobe creamI think strobe cream is in most makeupartist kit it is a moisturizer that youcan use as a primer or a body lotion andit has the most beautiful sheen and it'slike a metallic kind of duochromepearly Sheen and it makes skin lookamazing it makes it look so glowy reallylit from within and it works beautifullyon the body to highlight the body acrossthe collarbone on like shoulders andlegs it looks amazing in photographs andso a lot of makeup artists use it forshoot and I only have one foundationkind of in this and it is Mac's face andbody so I don't really get on well witha lot of Mac foundations because theytend to break me out an awful loss but Iabsolutely love Mac's face and bodyfoundation it's a really really thinwatery formula like so liquidy when youput it on it's really really sheer butthen if you start to blend it inkind of starts to almost thicken andthen it sets and once it's set it'sreally long wearing it looks like skinlike it does not look like makeup at alland you can build it up to be kind of amedium coverage that will never go fullcoverage and you can use it as like amixing medium with other more fullcoverage foundations or you can mix itwith like and like shimmery pigments tocreate like a shimmery body lotion witha bit of coverage like it's just it's agood kind of versatile product to havein your case it does have a really shinydewy finish so so I find the only time Ican ever really use this on my skin iswhen I'm in a very cold dry climate ifI'm ever on holidays in Europe at winterI do use this foundation but most of therest of the time my skin is too oily forit alright next these are the Mac Proconceal and correct palettes these areamazing I swear I use this probablyevery day but this is a concealerpalette and it's got its the studiofinish concealer that's in here so youcan buy them in little individual potsas well but I absolutely love thesepalettes so you get four shades ofconcealer you have two pink base twoyellow base and you put two colorcorrectors if you've got a pinky salmoncolor corrector and a yellow colorcorrector you would be surprised howmuch I use every single shade I tend touse the yellow tone concealers forredness on my skin and then the pinktone concealers for like dark areas ofmy face so if I have like pigmentationcaused by a breakage or under my eyesand then you have the color correctorsand it is just such a beautiful textureso creamy blends amazingly and it reallystays put like it's surprising how longit lasts considering how creamy it is Ijust love being able to like give anddab my brush which you can probably tellis what I do because it's absolutelyfilthy and disgusting next is a productthat I use in a recent tutorial on howto keep makeup on a breakout and I'lllink that in a card and in thedescription box but this is the prep andPrime's can refine them and this is askin primer you use it underneath yourfoundation your concealer but it isunlike any other primer I've ever usedit's more like an eyeshadow primer thana skin primer so when you apply it it'svery liquidy very fluid E and then itdries and it's sex and it's- like a griffie kind of rubberizedfinish but it's got salicylic acid in itso it helps to keep kind of oily areasof your skin from getting congested butit is unbelievable at keeping makeup inplace and it holds on to the makeup andit does not budge and it's great acontrolling oil in those areas – next isanother skin product like I said so manybase products it is Mac Studio Fixpyrrha plus foundation this is like oneof the OG Mac products such a greatpowder it is a full coverage powderfoundation and it is super fine superlike almost creamy powder and it is sohigh coverage so you can easily wear itby itself as a foundation or you can useit to set your foundation to add morecoverage I use it sometimes as aconcealer like with a little pencilbrush just to add a little bit morecoverage I just love it I use it for somany different things and it is theultimate handbag like emergencytouch-ups compacts because it has thecoverage it mattifies and it blendsreally easy so absolutely love thatproduct and then another powder slightlydifferent but also beautiful is the Macmineralized skinfinish this is a minerala bacon mineral powder it doesn't haveas much coverage as the Mac Studio Fixbut you can wear it by itself and itjust gives like a it just kind of filledwith something on your skin it's like apowder version of a tinted moisturizerwhen you put it over a foundation itmattifies but it doesn't flatten theskin so you still have actually I'mwearing it on my skin and across myt-zone right now and I still have likeyou can see like a little bit of a sheenthere so if you if you like setting yourfoundation but you don't want your skinto look totally masked then this is agreat option move away from skin I dowant to just say that I love Maceyeshadows and I love Mac blushes but Ifeel like they're no better than amakeup geek eyeshadow there are so manydifferent brands that do amazingeyeshadows now I think it used to bethat Mac kind of has not Leone color Idon't think that's the case anymore Ithink there are just tons of companiesdoing amazing eyeshadows Anastaciomakeup keep like but I do still have areal soft spot for mac lipsticks I thinkin terms of color selections they'repretty much unbeatable like you can getalmost any color and their formulas arereally lovely too I just went through mywhole classI think my three favorite or at leastthe three colours that I probably usethe most are one that I'm wearing rightnow which is review you probably alreadycan guess I'm going to say kind of sexywhich is a really lovely kind of nudiePT pink gorgeous warm kind of 60s colorand then relentlessly red which is likemore of a Coralie kind of hot pink redit's a beautiful I wore this in myvacation makeup tutorial if you want tosee what that looks like on can you hearthat I think that's a motorbike goingpast and then while we're talking aboutlips I also absolutely love the Mac lippencils again I just think they have areally great selection of color and Ireally like the texture like they arethey're just like regular pencils thatyou sharp and although they do have arange of retractable like mechanicalpencils as well which I don't like asmuch because I feel like they set andthen they go a little bit like clumpywhereas the regular pencils that yousharpen are just they're just a littlebit smoother a little bit creamier butthey're not so smooth and creamy thatthey rub off like they're very longwearing and you can sharpen them to anice point like they're nice they'requite hard so you can get a reallyreally good point so you can get areally nice precise edge next is Mac'spainterly paint-potso this is a cream eyeshadow that I useas a primer some people find it's greatas a primer other people don't think itlasts long enoughfor me it works well this is just theperfect color for me it is exactly myskin color I have freckle skin well nowthat I've had freckles not so much but Istill have a lot of like freckles anduneven tone on my eyelid because Ididn't get Fraxel there and I also havelike veins and I have a lot of differentcolors going on my eyelids so when I usea primer I really like one that even outmy skin tone as well as provides like anice grip for the eyeshadow and helps itto last longer so this I find when I usethis well I thought it just looks betterblended it looks smoother it the colorscome it more vibrant and I just I justhaven't found one that I've preferred soI really really like that and thenfinally of course I have to mention acouple of brushes again I feel like Macfor the longest time really held amonopoly on brushes for makeup artistsand they had the best selection ofbrushes but that's not the case anymorelike you've got zoeva you've got Sigmathere's tons of brands moresee that you can buy like very specificbrushes for a lot less than what Maccharge but there are still a couple ofbrushes that I haven't really foundequivalents for and that I always I willalways use and the first is the Mac oneis is called the 138th brush this is atapered like teardrop shaped brush it'sso soft and it's just the perfect shapefor so many different things you use itI use it for powder for contour forbronzer for blush for highlights andthere is this process the Sigma F 25which is very similar to it but it'sjust a little bit pointy err so it Ijust it's great and it is the closestthing I sign to it but it's just not asnice and then there's also the zoevalooks face to finer and if you can seethe looks face finer is a lot fatterit's a lot kind of chubbier the Sigmaone is a lot skinnier and then themasculine is just like it's just likeGoldilocks it's just perfectit's just right and then finally the Mactwo one seven Mac 217 like the iconiceyeshadow blending brush I I have somany equivalents of this brush betweenlike so many different brands and yet Ialways always will use my 207 if it'sclean before I would use any of the restof them I feel like it's just thepositioning of the hairs the densitykind of the resistance the shape it'sjust perfect for my eye shape and ofcourse that's going to be different foreverybody but it's just like sits soperfectly into my pocket I will justlove this brush till the day that I goand there you go there are my favoritemy top picks from Mac there are some ofthe products that I would recommend acomplete newbie to Mac to go and check aso I really hope you enjoyed that videoI hope it was worth the like 6-yearweight of me being on YouTube to make itfor you and if you're curious about myjaw surgery and how I'm getting on thencheck out my Instagram I feel likethat's probably the one place that I'mgoing to be keeping you updated on likehow I'm looking so I will leave a linkto my Instagram page down below hope youenjoyed watching that and I will see youvery soon bye

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Start Ecom Express Franchise | ecom express franchise apply online



for more details–https://rzp.io/l/42Uyd6Yallinone

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Digital Marketing Tutorial for Beginners – Online Marketing Course – Web Trainings Academy



Watch Digital Marketing Tutorial (2018) Edition
⤷ https://www.youtube.com/watch?v=8f7DtHZ-UCk

http://bit.ly/wtdemo – Digital Marketing Orientation Session – Learn the Fundamental Concepts of Digital Marketing. In this session, you will learn about the basic concepts, strategies, benefits, and goals in digital marketing. Like, Comment and Share the video with friends!

Digital Marketing Tutorial in Hindi
⤷ https://www.youtube.com/watch?v=1NZpqnd2M_Y&list=PLUJ2ndf139LrioMA6qhzw9YNiYUkI2Lg_

What is Digital Marketing?

Digital Marketing is a marketing approach to target the audience using the Internet. Any users connected with laptops, smartphones, smart TV or tabs are considered as a digital audience, whom we reach with Digital Marketing.

Trainer: Mohammed Azharuddin is Founder of Web Trainings Academy. He has 11+ Years of Experience in Digital Marketing.

Attend Free Digital Marketing Demo
9052425444 or 9676525444
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#DigitalMarketing #Tutorials #OnlineMarketing

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Shopify VS Amazon – Which One Is Better For eCom?



[Music][Music]tell me what your number one question isgoing to be hey Fred I'm here andwelcome to our Shopify masterclassseries now in today's topic I want tohave a real comparison between Shopifyand Amazon now before I first go intothe actual comparison I'm going to givea brutal honest comparison I'm not gonnabash either Shopify or Amazon I reallywant to let you know for those of youthat want to start an online businesswhich routes you really wanted to takenow again if you love any of my shuffleflight masterclass series make sure youclick the subscribe button right belowthis video and click that notificationbell so that each time I released abrand new video training you are gonnaget notified right away so like I saidfor those of you that are reallystarting out in the world ecommercethere are two ways for you to actuallyget startedone is Shopify which I do on a regularbasis and the other is Amazon now bothare greats I'm not saying one is betterthan the other but I what I wanted to dois give you a genuine feedback on yourdecision or on helping you figuring outwhich way you can go when you arewanting to create an online businessselling physical products so when youlook at this over here you'll see thecomparison Shopify versus Amazon and themodel a stands for Amazon S stands forShopify so the first thing that we wantto look at is the website right when youwant to sell something the first thingthat you need is obviously a webpresence now when it comes to a webpresence there's a big comparisonbetween Amazon and Shopify so I'm gonnaput website over here now when it comesto website I gotta be honest with youwhen it comes to Amazon you don't reallyhave to doanything okay so I'm not gonna put an Xbecause that is a perk when it comes toAmazon so I will actually put a circleright so for Amazon you don't reallyhave to create your own website youdon't worry I have to worry aboutputting in images or coding and puttingup a webpage because you're essentiallyjust listing on Amazon now when it comesto Shopify what you got to do is you'vegot to actually create it right you'vegot to basically create your owne-commerce sitesyou got to basically have your images upthere you got to have your logo allthose other non fun stuff that we allneed in order for us to actually startselling so in this case I would have tosay Amazon really wins when it comes tothe website because you don't reallyneed one so that's his first part nowlet's look at the second one over herewhich is the most important thing whichis inventory now when you are selling onAmazon okay you have to have yourinventory you got to do your productresearch you got to go and source theproducts you got to get a minimumquantity ordered for that product andship it to Amazon's warehouse and thatwill take around 30 days okay let's behonest it will take 30 days but youwould actually need to invest a goodamount of money in order for you to getstarted maybe 500 all the way to severalthousand dollars to actually have thatproduct shipped to Amazon so that youcan actually take advantage of theirfulfillment by Amazon which is how youget a better ranking when it comes toAmazon all right so now when it comes toShopify here's the beauty you don't haveto worry about inventory right you cansimply arbitrage inventory of defendersall you got to do is just put in theimages put in the products and that's itand when someone buys it then youfulfill the order with defender soessentially when we look at theinventory Shopify there's not really anyinvestment that you need up front inorder for youget started and Amazon you do now here'sthe downfall when it comes to Amazonwhat if that product doesn't sell rightif you think that oh I did all myresearch I think it is going to sell butwhat have you actually entered into avery competitive product listing what ifthat products are sudden it's notselling anymore right that will put youat risk and very vulnerable to actuallyhave you just having money here sittingand collect or having I mean money ininventory and collecting dust so in thiscase I would have to say X spread Amazonand a checkmark for Shopify alright soagain it's either/or now let's look atthe next thing okay the next part that Iwanted to actually have a very genuinecomparison is advertising now I do haveto say I'm gonna give an X for both ofthese and I'll give you a reason whyeven if you have an Amazon listing upand running okayyou still need to advertise okay you'relike huh I thought I'd just put myproduct up no in order for ad actuallygain traction for your products youactually need to advertise on Amazonsponsor listing that's how you actuallyget the UMP and the more sales and themore traffic to your listing whichobviously will help you with yourorganic listing as well if yourconversion rate is going to be highnow as for Shopify again you need toadvertise you need to advertise onFacebook you need to advertise on Googleetc etc etc now the only majordifference between advertising on thesetwo is that Amazon advertising it'seasier because all you're doing is justbidding on the keyword or letting Amazonalgorithm to really take do to work withShopify you got to basically create yourFacebook Ads you go to create yourGoogle Adsetc etc so with both platform you haveto ourin order for you to actually get trafficso that's why I'm giving you both an Xover here now let's talk about one keything that a lot of people don't reallymention and talk about in the industryespecially when they are creatingcomparison which is margins or I shouldsay fees okay fees this is a massive oneall right and I do have to say when itcomes to fees Amazon it's much moreexpensive than Shopify okay let'sexclude out the cost of advertising foran app let's say that you are alreadygetting traffic and they're both gettingthe same amount of traffic at the samecost what happens is that for Amazon itwill actually cost you more money inorder for you to actually fulfill theorder whybecause you got to pay for fulfillmentby Amazon you got to basically pay forAmazon on obviously anytime you made apurchase and that is going to be prettybig of a fee that you got to pay and I'mexcluding advertising right now but withShopify you're essentially just needingto be $29 a month for your websites andevery time that someone actually buysyou actually pay a merchant processingfee which is for Visa card MasterCardAmerican Express PayPal etc etc and thathovers around three percentage dependingon your plans and depending on yoursetup that you have so when it comes tofees Amazon is actually a lot moreexpensive than obviously Shopify allright so again you want to look at thatnow here's one thing though Amazon it'sa great platform for one reason becauseanyone that actually goes on Amazon theyare obviously buyers right you just goon Amazon just to just do nothing youlike you are ready to buy a product sothat's a very big advantage when itcomes to Amazon now shut by on the otherhand you got to worry about advertisinga lot but again like I said the fees aregonna be a lot more on Amazon then onShopify now there if I any continue onit can continue on to talk a lot aboutcomparesbut I want to actually have one morecomparison to actually talk about toactually have you thinking and decidingwhich route you want to take and my lastone is simply longevity now what do Imean by longevity when you are sellingon Amazon okay the problem is you don'town the customer let me repeat thatif you sell on Amazon you don't own thecustomer you would not know what theemail address is you cannot contact thembecause essentially they're Amazoncustomers not yours so when a customeractually bought a product from you foryou to actually generate back endprofits it is going to be tough reallytough because you don't have topoint-to-point connection with yourcustomerswhereas for Shopify you're building yourbrand you are now having customerscontact information their shippinginformation their email addresses sothat you can build a relationship withthem and continue to actually sell themother products that you have in yourstore or you can actually build arelationship with them and sell themdigital products affiliate products etcetc now the other downfall with Amazonagain I'm just being brutally honest andI could be wrong because I don't doAmazon but I know a lot of people thatmakes a lot of money on Amazon and I'mon the sidelines looking at it andwatching what happens with them and allthose other stuff that's why I'm able toactually come over these now thelongevity side is here's the challengepart when it comes to Amazon pricing isking if you guys really look atbusinesses as a whole Amazon reallycreates something called the flywheeland with a flywheel one of the mostimportant thing is lower costs for thecustomer now what if all of a sudden youhave a listing that is absolutelycrushing it but then all of a suddensomeone came in with a far lessexpensive product than you that it'sidentical to yours then you essentiallyyou're gonna be wiped outbecause Amazon's gonna favor the onesthat is gonna be at the lowest cost ofthe highs of abuse so in a nutshell notonly are you not able to actuallycontinue to build a relationship yourcustomers but you can be taken out bycompetitors quite quickly all right sothat's why I will give longevity andeggs for Amazon and a check marks forShopify now again I'm not being biasedon either you should go with Shopify ordo you go with Amazon but Shopify haswhat been what I've been using to becomesuccessful and also well my students areusing to become successful as well soagain there is a lot of people that makea lot of money on Amazon but I want togive you a genuine comparison from myperspective on the comparison for thesetwo so if you're looking to starting anonline business and you're like I justwant to get my feet wet and I want tolearn more about it listen I've got afree course for you where you canactually get your feet wet startexperiencing the process of creating aShopify store step by step findingproducts and start advertising and ifyou are really wanting to actually getstarted with that again there's a linkright below in the video description orsomewhere in this video you can actuallyget access for free all right now againif you're into Amazon by all means go doyour research there's a lot of otherYouTube videos out there that teachesall about this but in my perspective Iwould say start with either-or okayyou start with one first master it andthen go with the other one so if youthink that Shopify is the way that youwant to go go ahead and get my freecourse and start going at it everybodylooking at Amazon then go ahead go watchanother YouTube video that's all aboutAmazon but I want you to actually startwith one business at a time this is achallenge to a lot of people that wantto actually get started to become anentrepreneur is not focusing on the onebusiness model first so again it's up toyou on what you decide either or oververy lucrative business both can make alot of money but again you got a staketo it alright so again this is my honestfeedback in comparison if youor disagree of any of it let me knowwrite in the comment box below and againif you want to have any other videotraining or specific topic that you wantme to share about let me know write inthe comment box right below and makesure you subscribe to my youtube channelclick that notification bell and I willsee you in our next episode bye

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How to Make Money With an Ecommerce Store With Gretta van Riel



(upbeat contemporary music)Hi guys, Gretta here.So a common question that
I get asked again and againis how do you make money selling
physical products online?From my experience building
four e-commerce storesand making over eight figuresselling physical products online,I've put together a frameworkthat works extremely effectively.Now I worked with Foundr
to turn that frameworkinto a course called Start
& Scale Your Online Storethat thousands of entrepreneurs have takenand achieved some incredible resultsbut I'll chat to you
more about that later.So now I'm gonna take you
through some of the stepsto get you on the way to making moneyselling physical products
online with an e-commerce storewhich I've taken directly out
of the Start & Scale course.So step one is to find a trending productand a point of difference.Step two is to look at the
viability and validate your idea.Step three is to manufacture
your product locallyto begin with, then move globally.Step four is to create
your store using Shopify.Step five is to build an audiencebefore you launch your store,and step six is to launch and scale.Okay, so let's dive deeper
into each of those steps now.So step one is to find a trending product.There are a few different
ways you can go about this.Some really good places to
start to do your researchare websites like Trend Hunterwhich you can search in niches
that you're interested inand read about innovative products.Another option is looking
at websites like Kickstarterand which products and ideasare receiving a lot of financial backing.This also helps to validate your idea.The next thing that we want to doafter we decide on our niche and productis to make it different.So while you don't need to come up withsome crazy new patented
idea or reinvent the wheel,you can make your product
different or betterby changing a dimension
of an existing productto find your unique value proposition.The things that you want to look at hereare the product's design,
functionality, price,and time it sold for.So let's take a mobile
phone case for example.To change the design we
might wanna use the trendof customization or personalizationwhere you can add your
initials to the caselike the brand The Daily
Edited in Australiawhich is worth around $30,000,000.To change the functionalityyou might wanna add a handlethat you can slip your fingers throughlike the brand LoveHandle has.This helps with people who
often drop their phone,especially while using it
one-handed for a selfie.So when adding a functionalityyou should be trying to
solve an existing pain pointof the product.When it comes to pricing
you want to considerwhether you're going for that
direct-to-consumer price pointwith products starting at
under $100 like Warby Parkeror luxury pricing for higher exclusivity.And then moving onto time,the amount of time your
product is available.Some companies have done this
through limited edition modelslike Yeezy's or a flash
sale model like Gilt.So that's how to come up with
your unique value proposition.Step two is to look at the
viability of your productto be sold online and shipped worldwideand to validate your idea.So when looking at the viabilityof your product for e-commercewe wanna make sure that
your product is light,cheap to produce, and
high in perceived valueso that you can have a good profit margin.This means that your productwill also be financially viable.So you wanna consider these factorsbefore beginning to
manufacture your product.The next thing that you want
to do is validate your idea.There are a few different
ways you can do thisbut I'd just get out there
and start talking to peopleand surveying them, not
just your friends and familybut your actual target audience.To find your target audienceyou can create what's
called a customer personawhich you can Google
to find out more about.So now that we've got our
product idea and validated itwe can move on to step three
which is manufacturing.What I recommend hereis to create a prototype
of your product locallyto begin with and even run
your first order or twowith your local manufacturerand then decide to move globally.The reason to create a prototype
of your product locallybefore going overseasis that overseas manufacturers
in China for exampleare often great at copying a productbut not as great at
creating one from scratch.This could be because there's
a lot of back and forthand there might be a language barrier.Plus they'll usually requiremuch higher minimum
order quantities or MOQsand there's always the risk
of working with somebodyyou've never met before
from another country,and I've learned this the hard waywith my brand SkinnyMe Tea.We placed an order with
a Chinese manufacturerfor 1.3 million dollars' worth of teaand when it turned up
it was basically compostwith metal bolts in it
and all kinds of bacteria.It cost another $14,000
just to throw it outand it cost an additional $80,000when it had been held up in customs.It's hard because I thought
I'd done everything right.I'd placed smaller initial
orders with the manufacturerand even met with him
multiple times in personbefore placing the orderas I was living in Hong Kong at the time.So this is a strong lessonon why to manufacturer locally firstand then only when you're
confident you can go overseasand make sure that your
manufacturer comes well recommended.Step four is creating your online storeand this is gonna be an easier oneas I create all of my
online stores with Shopify.With Shopify you can pick a themethen basically create
your entire store yourselfif you want to.You don't need any technical knowledge,just a computer and an
internet connection.They have a big app store
where you can choose appsto add to your storefor things like a abandoned cart recoveryor specialised popups.I'm a huge fan of Shopifyand we even won their Build a
Business competition in 2013for SkinnyMe Teaand have collaborated with
them again more recently.I know the team well.They're worth billions of dollars nowand they're the best
solution on the market.Step five is to build an audiencebefore you launch your storeand my concept of market product fitas opposed to product market fit.This concepts highlights the importanceof building an audience or a marketbefore you launch your productrather than the other way around.So building an audience
before you launch your productis a great place to startand where I started for all of my brandshas been on Instagram.Instagram is still a very
powerful marketing platformwhere you can build an audience for freeor with a very minimal budget.Over the last six yearsI've grown my combined Instagram followingto over 16 million followers
across 25 different accountsincluding Vines with
5.7 million followers.Foundr actually runs the best
Instagram course on the marketthat teaches you step-by-stephow to grow your Instagram followingcalled Instagram Domination.So if you'd like to
find out more about thatI'll put the link in
the description as well.Okay, now we're at step six,
which is to launch and scale.Before you launch you wanna
build an email wait listto email out to when you're launching.What you can do is create a landing pageand incentivize your
social media followersto sign up for early bird discountsor first access to your brand.What you want to dois build as much hype
and demand as possiblebefore you launch your store.Once your store is live you
want to start scaling it.The two ways that you can
get more sales in your storeis sell more to your existing customersor find new customers.So I'm gonna cover a couple
of techniques for each.So if you want to sell more
to your existing customersyou want to look at ways
of increasing your AOVor average order value with
techniques like up sellingand cross sellingand focus on things like
abandoned cart recovery.To scale your store by
acquiring new customersyou wanna focus on things like
social media marketing again,influencer marketing using a toollike my influencer marketing
platform Hey Influencers,growing your email marketing
list, paid advertising,content marketing, the list goes on.So that's it guys.I've covered quickly step-by-stepthrough how you can make moneyselling physical products online.If you wanna be guided through
my exact repeatable frameworkthat I've used to start and scalemy multiple e-commerce
brands again and againyou wanna check out my course with Foundrcalled Start & Scale Your E-Commerce Storewhich you can find out more aboutin the link in the description.So thanks for watching guysand if you want more content
from myself and the Foundr teambe sure to hit subscribe below.(upbeat contemporary music)- [Presenter] The Foundr
mission is to help you createan ass-kicking business and help you learnstraight from the mouths
of world class founders.Get your free printed
edition of Foundr magazinefeaturing Sir Richard Branson.Just cover shipping and
handling at foundr.com/branson.

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Day in the life of an internet marketer | Venice Beach



what's up guys John Kristina here I'mactually gonna show you a day in my lifeDayna life of an internet marketer sowe're actually in my office now if youguys see over there what I call myisolation chamber behind me that's whenI just need to stand up grind out somestuff usually I'm the first one in theoffice I come in a little early get somework done generally speaking when Istart my day I like to warm up with somebox and this is my VR setup this is kindof how I get warmed up in the morning Iused to run I don't know it took toomuch time out of my day and kind of likegive me a slow start VR is pretty coolfor those of you don't know VR you cando anything you can you can see on thescreen so what I'm doing and I'm justgonna do basically I do a quick set andwhat's cool is the music goes to thebeat so it's awesome and this is blog[Music]you know so uh basically the few thingson my list for today generally what I dowhen I come into work each morning is Icheck my stats I check my ad campaignsand I make sure everything's running myclick the rates are consistent myconversion rates are consistent andbasically the money's coming in mybusiness I don't know how many peopledon't know but my business is uh it'swhat's called affiliate marketing so I'ma middleman I put up ads for companiesthat want to sell their products I putup I advertise their products I make acommission when these products are soldso my goal is basically I try to spendyou know let's say ten dollars onadvertising and make $20 worth ofcommissions I've gotten interested indoing some YouTube stuff so I'm tryingto build this channel trying to create acommunity here I'm meeting up withsomebody who can help me get higher inthe rankings Lee in my situation I havemore money than time some of you mayhave more time than money so you youknow definitely learn how to do theYouTube stuff but for me it's abouthiring the right people to just executethe jobs for me because I try at thispoint not to do everything myselfotherwise it causes my life you know Idon't know stress and work so I'mmeeting up with somebody interviewingthem just I don't call it interview Icall it like just a meeting you knowbecause I'm not hiring them as anemployee per se it's more of acontractor role one of the things thatconstantly do in my business is I'mtrying to get kind of new ideas freshtalent etc this guy look he even lookedsmart look even look smart he's gotglasses on I'm gonna be actually talkingto Daniel hopefully I'm not making youfeel weird but we have any on camera butwe're gonna be talking she's a YouTubeoptimizer so there's two sides of doinga successfulchannel for me some people do it allthemselves for me this is my mainbusiness so I'm working with otherpeople to do it but basically it's thevideo it's the creative stuff and thenthere's the data stuff so right-brainleft-brain goal we had a productivemeeting I actually actually have to getout now but Daniel thank you so much forcoming by look forward to seeing yourfollow up yeah we'll go we'll go fromthere all right dude great stuffhave a good one thank you yeah and thenthe second thing is I've a friend ofmine who has he was like 800,000subscribers on his YouTube channel or amillion subscribers on his YouTubechannel he really likes what I'm doingin advertising he wants me to teach alittle bit on his course his name'sBrendan Meyers yo what's up guys we areat my boys plays we're gonna be filmingsome stuff here he's starting a wholething called the creative FitnessAcademy people become fitness gurus andsell you know products or physical ordigital or whatever so we're gonna meethim inside and yeah I think he's on acall but this videographer should becoming down and letting us in we'regonna get set up in the studiowhat's up what's going on good to seeyou good to see so let's go in yeah youget to get punched in the faceno yeah yeah you have to get punched inthe face you metallic you made a badgetting punch to the base if I don'tstop smoking before my birthday it youknow what you can you can fly mesomewhere instead you're gonna talkabout that what you're gonna be teachingthe chorus one when you first startedwork were you like financially like Iwas in college and welcome to youryoutube ads module portion about thecritic mist Academy and today we haveJohn Frascati here yeah a beautifulbeard is the big brain upstairs I'vebeen making a lot of money with YouTubeads for a couple of years nowI had one good ad went out to 55 millionpeople last year[Music][Music][Music][Music]so so we are what are we doing we'reheaded out from Graff margaritamargarita bite to eatso I'm starving let's do this[Music][Music]hey guys awesome stuff on making it tothe end of the video now I just want toleave you with a question if you had amillion dollars what sort of car wouldyou buy now answer in the comments belowand hit that subscribe button then hitthe bell to be notified of future videosof mine as well as I do I do frequentlive streams and giveaways so you'll benotified of all of those as well now Iwant to leave you with something on apersonal note now being an entrepreneurand getting to this place in life whereI can just do what I want everyday andlittle like freedom hasn't been an easyhasn't been an easy journey by any meansbut what I decided way back when wasthat you know I looked at my life Ilooked at where I was going and Ithought to myself I would rather takecrazy small percent chance at making itas an entrepreneur living a life offreedom completely on my own termsrather than work my entire life in anine-to-five job and feel like atmy life that I missed living the life Iwanted now I encourage you to too andit's possible I just want to let youknow it's possible for everyone to dothis we are in the most amazing time andplace in all of history the advent ofthings such as the internet and socialmedia and every virtual reality which iscoming up you know not gonna go intothat but these are massive things thatare happening in today's society andevery one of us can take advantage ofthem and just that small percent chanceto live a life of freedom I decided itwas worth it it's up to you to decide isworth it for you so hopefully you guyslike this make sure once again subscribenotification valve and leave a commentlove to hear what you guys are thinkingand I'll see you guys in the next video[Music][Music]

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