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introduction internet marketing can meana lot of things for some internetmarketing is practically synonymous withaffiliate marketing this is the processthe selling products made by otherpeople in order to earn commission butinternet marketing can be more than thattoo of course in a marketing can meanbuilding a website or a blog building amassive audience for that platform andthen making money from adverts GoogleAdsense for instance or selling your ownproducts internet marketing might meanselling a digital product such as ane-book or an online course internetmarketing might mean selling somethingphysical internet marketing may meanpromoting a website as the end in itselfsimply building a channel so that youcan spread the word about somethingthat's important to you or so that youcan try to promote yourself to grow yourown career I recently spoke to a groupof creative writers and explained tothem how learning the basics ofmarketing on the web could allow them topromote themselves and find publishersand of course internet marketing mightmean marketing an existing business inorder to gain more customers and makemore sales any small business should beinterested in marketing themselvesonline the fact of the matter isinternet marketing means getting theword out on the web and it meanscreating brilliant content and if youcan do either or both of those thingsthen you can make the web work for youonce you do that then pretty muchanything is possibleliterally we'll see you later in thistraining how the ability to work onlinecan allow pretty much any of yourwildest dreams and plans to come truewhether that means earning a passiveincome and traveling the world orwhether it means growing a massivebusiness or working on projects that youwere truly passionate about and gettingpaid for it the only problem is thatvery few people have any idea what makesa web tick people tell me they want tostart their own business selling craftsor they tell me that they want to startblogging for fun but they have zero cluewhat that entails what is SEO what ismarketing if you were sitting theresmugly thinking that you already knowthe basics of internet marketing thentime for a reality check because even ifyou know the basics of internetmarketing there's a good chance that youdon't have all of the advanced skillsyou need to really make any project intoa sixin this training then I'm going to startby outlining those basics I'm going toteach you internet marketing 101 forthose of you with no prior experiencethis is what makes the web tick this isyour bread and butter but from there I'mthen going to dive into the much moreadvanced stuff that many internetmarketing gurus in reality have no ideaabout whatsoever you will learn skillshere that will put you head andshoulders above the competition you willlearn tools that will make you immenselyemployable to the point that you arenever without work and you'll be able toturn any idea or concept into a realitywhat makes a web go around when I tellpeople that our work online the reactionI very often get is bafflement countlesspeople have admitted to me at one pointor another that they have no idea what Ido for a living in fact my grandma oncemade me promise to her that whatever Idid was not illegal when I leftUniversity and started working formyself everyone expected me to fail theyall asked when are you going to get aproper job a little offensive sure butit's understandable after all it's notat all obvious from an outsider'sperspective how money gets made on theweb how can you earn money online whilesitting at home how do websites earnmoney even if no products actuallychange hands this is the part some ofyou will already know but it bearsrepeating for those that don'tessentially then money is made onlinethanks to views the more people view awebsite or an article the moreopportunity there is to make money andthis is possible partly thanks toadvertising and partly thanks to salesif you have a website that is gettingseveral hundred thousand views per daythen you all have the option of placingGoogle ads on itthese are adverts that are automaticallygenerated by Google's partners and whichyou will then place on your website eachtime the ad is clicked Google earnedsome money and abortion that revenue issplit with you well this might soundstrange the reality is that those peopleare likely going to ahead to that otherwebsite and then spend more money forinstance if an insurance companiespaying for clicks on your websitechances are that the visitors it gainsfrom this will buy at least someinsurance and thus to earn more moneythan they spend in the long term anddon't get it twistedyou'll only earn a few cents per clickin most cases so you really needhundreds of thousands of views for awebsite to be profitable through thisprocess alone if you are stillstruggling to get your head around thisthen the best comparison to make is withfree papers and magazines that you mighthave seen being handed outside yourlocal train station those free magazinescost money to print and they're beinggiven away but the customer in this caseis not theperson reading the magazine the customeris the advertiserand the magazine has valued to theadvertiser because it has such a wideexposure the more eyeballs that see thatpaper or magazine the more theadvertiser can potentially stand areearned by placing their adverts therethis is how a website works – betterthan Google Adsense but don't rely onGoogle ads to make money from a websitebecause that puts you right at thebottom of the food chainremember the advertisers are onlywilling to pay for clicks because theyhave more effective means of monetizingthose visitors they're making more pervisitor than they are paying Google andthey're only getting a small amount ofthat so right now you're really notearning huge amounts of cash comparedwith what you could be earning soanother way you might monetize yourwebsite is by selling something for manybusinesses this is already built in asit were if your website exists tosupport an existing pizzeria hairdressermassage salon or anything else then youare ultimately going to be earning moneyfrom the visitors by promoting yourbrand and encouraging people to visityour store in person you can also set upa product or service after the fact inthis case your website might promoteyour SEO services more on that at amoment it might promote your digitalebook that you were selling it mightpromote an online course or it mighteven promote a physical product this wayyou are now keeping 100% of the profitsure you might have some overhead withprinting costs and delivery but you aresharing your cash with anyone elseand finally you might be able to sellthe service for instance if you are agood writer then you can simply create awebsite get lots of people to look at itand then promote your writing service atX amount for 100 wordslikewise for web design photographyvideo editing proofreading the optionsare endless and this is just another wayyou can get pretty much any job you likeby having the skill and knowing how tonavigate the web and then there'saffiliate marketing affiliate marketingmeans that you were selling productsother than your ownthese products are things that anothercreator is built often things likeebooks which are offering Commission yousign up and are given a link called anaffiliate URLyou then promote this link and anyonewho clicks on it will be taken to theproduct page via another website thatintermediary website will leave a cookieon the user's computer before sendingthem on allowing the store to recognizethat you sent them now if they buy theproduct you get a fraction of thepurchase this is often much higher thanthe amount of money you would get froman advert and can range from a fewpercent in the case of Amazon productsto a whopping 50 70 or even ninetypercent why would a creator be willingto give away so much of their incomewe'll look at it this way they arealready selling the product themselvesany sales you make will not take awayfrom those sales therefore anyadditional sales that their affiliatespartners make will simply mean moreincome for them the more generous theyare with their Commission the moreaffiliate marketers they will be able toattract and eventually this can lead tothem having a legion of marketers allpromoting products in their behalf andin some cases these marketers might nothelp them to make sales but they'llstill be giving them free exposure andimproving their brand awareness etc sothe sellers have a lot to gain this wayand so do you through all these systemsthen a lot of money is to be madethrough internet marketing if you can doall that then you can stand to earn alot of money for yourself by promotingproducts services and affiliate dealsbut at the same time you'll also behighly valuable to businesses that needsomeone to run their marketing campaignsand help them reach a wide audience butgood internet marketing means not onlygetting as many viewers on your websiteas possible but also making sure thatthose viewers are truly engaged and thatthey're fans of what you do it's onething to be able to reach your audienceit's a different thing to be able topersuade themhow to do it internet marketing okay sonow you know why internet marketing is abig deal and how it can help you to makemoney find a job or live your dreams sonow it's time you learn the fundamentalsof how to actually get involved and tothat end the first thing you shouldprobably learn is SEO search engineoptimization SEO is search engineoptimizationthis means optimizing a website anarticle or both for the search enginesthe fact of the matter is that Googlepretty much runs a web if someone wantsto find information if someone wantsentertainment but someone wants anythingon the web they will probably start bychecking Google then they do a searchfor that thing they want let's say theywant to buy hat they'll probably searchfor buy hats online if you were at thetop of those results then you'll makelots of sales if you aren't then youprobably won't fuss what Google saysgoes thus Google is king and thus theworld needs SEO this is how you go aboutbuilding content and designing a page insuch a way that it will be guaranteed toshow up at the top of a specific searchand this means by dint affine thekeyword or phrase that you want this isthe phrase that you think people weresurged when they're looking for contentor information like yours once you'veidentified that you can then begin touse that key phrase in your content theway Google works is by using programscalled BOTS or spiders these trawl theweb and automatically index pages in amassive database for Google then whensomeone searches for something Googlechecks the database and looks for themost relevant content it used to be thatthe easiest way to come across asrelevant for Google's sake was it simplylace your content with as manyrepetitions of the key phrase aspossible this way Google spiders couldsee that the content you wrote and thething the person searched were relatedand this way you would show up at thetop of the searches once upon a timethis was all it took and once upon atime this was incredibly easy and themore times you repeated the phrase thebetter your chances of appearthe top would be the only problem wasthat this made the web incredibly easyto manipulate and it led to people ofusing the system and putting out lowquality content this led to websiteswriting things like welcome to the bestmy hats online shop where you can buyhats online buy hats online for your mommy hats online for your dad google stampfilled this kind of behavior by usingalgorithm updates that would penalizeabuses of the system and that wouldfavor good quality contentnow Google recommends that you onlyinclude keywords using a 1 to 2% densitythat means that for every 100 words onlyone of them should be a keyword likewiseGoogle also wants to see you using LSIlatent semantic indexing that means thatyou should write posting content withsynonyms related language and naturallanguage around the subject google alsolikes to seem longer content eighthundred to eighteen hundred words andlikes to see new when relevant contentand it likes to see websites that arebeing updated and well maintained googlealso now looks at bounce rates meaningthat it can tell how long someone hasbeen on a web page and if they tend toleave after the first couple of secondsthen that website isn't going to performwell in searches using all these newermethods google can now favour contentthat is genuinely high quality and thatanswers the users questions in Google'scase the customer is a user and that'swho Google wants to please so while youshould write with SEO in mind you shouldalso make sure that your content isgreat quality for the user more on thisin a moment other things you can do foryour SEO including adding keywords inkey places such as the opening paragraphin the title such as the file names thenames of your images for example and themeta descriptions and other tagsthe other big cornerstone of good SEO isgetting links on other websites Googleviews links on other sites as beingreferrals and so if you can get a linkfrom a top web site then we'll do anawful lot to build trust and authorityin Google's eyes got a link from the BBCthen anything you post subsequently willmuch more easily get to the top ofGoogle that said smaller links elsewhereare also useful and note that links arehow the spiders find your content in thefirst placeGoogle again doesn't want you tomanipulate the search engines or to tryand trick them and someone wants to seea links profile that's natural andorganic as though everyone and ones justdecided to share your content because itwas so brilliant and you had nothing todo with it this means you should have avaried range of links in terms of thequality and even the wording using linksthat are on relevant sites is a goodidea for reaching the right SERPsindustry lingo for search engine resultpages and for reaching the rightaudience however avoid trying to pay forlinks because this can get your sitebadly penalized or even dn decks byGoogle all of this is going to help yoursite to get seen and if you postregularly and keep looking for populartopics then you should gradually beginto grow an audience in theory moremarketing strategies s MO and more wellthis is a decent strategy though it isalso very slow and certainly notguaranteed it is not therefore itrecommended that most businesses andbrands rely solely on searches for theirtraffic instead it is also a good ideato be more proactive in your promotionalactivities but getting out there andreaching out to your audience forinstance you can do this with PPC thisis pay-per-click advertising which is aform of paid marketing where you onlyget charged when someone clicks on thead we won't be going into great depth onthat here but suffice to say that thisis worth looking into and a skill thatyou should add to your bowl morefundamental is SM all or social mediaoptimization in other words you need toget out there onto Facebook Twitter andInstagram along with the others likeGoogle Plus and Pinterest and you needto start marketing yourself that meansyou need to post regular content andbuild a following invite people tofollow you and ask them to share andlike your posts so that their networksee them too you can also seek outforums social media communitiessubredditsand more places where people mightappreciate your contentand we're your target audience is likelyto be spending its time there are manymore tricks you can use to get the wordout about a brand or website – one ofthe most powerful and effective issomething called influencer marketingthis means that you look for someone inthe web who is an influencer someone whohas a large following already and whocan help you reach that large audienceyou then message them and find some kindof trade that you can do for example youcan let them pull something to youraudience in exchange for posting totheir audience that way you will bothgain some of each other subscribersthere's much more to internet marketingbuilding a mailing list of your top fansit's a very good idea for instance as isguest posting and writing blog posts forother sites at the end of the day itcomes down to strategy you want to gainthe attention of real followers and atthe same time you want to encourageGoogle to pick up your content and addit to its indexthe power of grade content would allthis should really teach you though isthat the Internet is practically builton content and in particular it is builton written content that's because aperson who uses Google is usuallylooking for information or entertainmentand mostly this is delivered through thewritten word filling your site with lotsof content means that it will have ahigher chance of including those crucialkeywords that Google is looking for andat the same time filling your site withcontent will give you something you canshare on social media and that willentice people to visit your site morethan anything though adding lots ofgreat content to your website over timeis all about building long-term fans andfollowers think about the sites that yougo to regularly and why you go therechances are that you go to them becauseyou have learned that they create thekind of content that you enjoy readingand not only does this mean you keepcoming back continuously creating moreopportunities for the site order and theadvertisers to try to sell to you but italso means you will probably come totrust the content creator you love readso many posts by them on the subjectmatter that they are an expert in thatyou'll have learned that you can rely ontheir knowledge and then guess who yougo to when you want more information Ienjoy using my camera for a bit ofamateur photography every now and thenand so on my spare time i watch a guy onyoutube and read his blog where heshares lots of tips and how to takebetter photos the posts are reallyfascinating because they show how theright change of angle lighting orequipment can really transform a Floridawhat is something much more dynamic andmuch more engaging so guess where I wentwhen I needed new photography from mywebsite I went to the guy who wasexpertise I've been reading about on aweekly basis this is the true power ofwhat is known is content marketing itfacilitates other forms of marketing yesbut more important than that is that itallows you to build more trust andauthority in your niche and to build alegion of truly loyal and engagedfollowers and that's why the mostimportant skill you will learn to workwell online is writing how to write forthe web good writing can be explainedfairly simply a good writing means thatyou are communicating efficientlywriting like anything else has a purposewhether that is to teachentertain or inform at any rate there isa crux that you need to convey and thisis the purpose of what you've written avery straightforward way to judge apiece of writing then is the simply askhow well it performs that job efficientwriting means that your visitors willneed to invest less time into readingbut will still get the most informationand value possible this is why it is amistake to use flowery or flamboyantlanguage most of the time this isparticularly true when writing forbusiness where the temptation might beto use jargon or big clever terms I onceworked with a company that was trying tosell an e POS system but rather thanfocusing on conveying what that was orwhy it was useful for small businessesall the brand wanted to do was show offwith words like cloud enabled synergyand strategy this was meaningless itwasted the visitors time and a man mostpeople would leave without reading morelet alone buying on the other hand ifyou can quickly and effectivelycommunicate what it is you want to saythen you will find that people stickaround and that very often they areeager to buy from you this is also truewith writing design to be informative orentertaining especially in an age wheneveryone is in a rush and fee peoplehave time to stick around long enough toread a whole passage of text this isalso why it is a good idea to use theright structure and layout for yourcontent specifically you need to breakit up with lots of images you need touse lots of different paragraphs and youneed clear and bold headers make yourcontent skimmable so does that mean yourcontent is going to be forever light andfluffy or that it will simply befunctional and personality 'less Nofirstly you can use your broadervocabulary but only where it serves apurpose this should a provide someadditional detail or subtext or subtlyalter the tone of what you're saying orbe allow you to say more with fewerwordswhat's more and sentence you certainlycan be very deep and well researchedwith what you're saying and with whatyou're writing in fact this isincredibly important if you want yourcontent to do well the best kind ofcontent is content at Google callsresource posts resource posts are highlycomprehensive and detailed discussionsa certain topic these posts have a lotof value because they provide a sourcewhere an audience can learn all aboutone topic these are highly shareable onsocial media because they let someoneteach another person by sharing a singlelink and if they also do very well interms of SEO because a long in-depth1800 where post will have a lot ofnatural keywords and longtail keywordsstrange phrases that occasionally gettyped into Google but which aren'treally worth ranking for specificallymaking sure that your content has valueis very important in general in factthis is the only way that you can dothis another way that you can make sureyour content is valuable is to give itsomething that is unique to give it aUSP the biggest mistake I see witharticles and blog posts online is torepeat a subject matter that has beendone a thousand times before well addingnothing new to the tablethese include posts like how to get absor top SEO mistakes this is derivativeand dull instead you should postsomething that is new and that is uniquethis should be something that peoplewon't have seen before and that willreally stand out to them for instancehow about a post that combines twounusual niches a poll said uncovers someinteresting brand new scientificresearch that's relevant to your nicheor a post that looks back in time tosome old forgotten technique yourcontent should have an emotional hookand it should offer something that youraudience won't find elsewhere and won'thave been read a thousand times beforeone more massive tip write in anarrative format wherever possible thatmeans you should be aiming at readcontent that is phrased in a way that isnaturally like a story think aboutsomething personal you can say about thematter or just try to give it abeginning a middle and an endstories work wonders because the humanbrain has naturally evolved to enjoystories we've been listening to storiesfor thousands of years and we can't helpbut to put ourselves in the story andthereby relate and emote this makes itvery hard to stop listening to a storybefore the end and it makes it very easyfor us to get caught up in a narrativeand stirred by itstories hold attention but they werealso highly persuasive speaking of whichthe power of persuasive writingif there's one kind of writing youshould try to hone it is persuasivewriting if you find yourself being hiredby brands online then there is a goodchance a lot of them will want you towrite sales pitches for them at the sametime knowing how to write persuasivelywill also allow you to sell your owngoods and your own services when Istarted working online I ran a smallwriting businessI only ever posted a couple of ads MattI got enough business from those to keepme going for years why because the adwas so well written the key is tounderstand the value proposition morefundamentally still the key is torecognize that people place orders basedon their emotions and not based on logicin other words someone will buy from youbecause they feel emotionally compelledto do so and they didn't have time tothink themselves out of it so you needto make sure that your pitch issomething that can get people to imaginewhat life would be like after they'vehired youthat means painting an image it willhave an emotional response in theexample of selling writing you mighttalk about how you can help someone toturn the brand they created intosomething that is as well-respected as atop brands on the web they can hiresomeone who would charge very little butwill make their site look amateurish orthey can hire you and they can enjoyachieving their business goals likewiseif you are selling a fitness productthen the dream or the value propositionis to have abs to feel confident andsexy and to meet members of the oppositesex that's why a great pitch might talkabout how you went from being out ofshape to being a physical specimen veryhappy now with your beautiful wife orhusband just easy motion motivatesthough it is also emotion that will putpeople off by buying in some cases morespecifically people tend to get put offby risk and worry humans are actuallymore motivated by risk than they are byreward which is to say they normallyplay it safe that's why you need to doeverything possible to ease theirconcerns that means offering money-backguarantees it means offering socialproof testimonials and it means offeringevidence and proof that might mean yourportfolio of work or it might meanshowing how your promise is differentfrom othersfinally you then cement the deal bygetting the reader or listener to actquickly people are more likely to act onemotion when they act quickly soul ifyou can work them into a fever pitch bysaying you have limited stock or byintroducing a limited time offer thenthis will result in more salesBrandin done right if he learned rightin this way so that you were offeringreal value with a unique selling pointin angle and with a dream and a visionthen you will stand out from the crowdand 99% of the other brands online whyis that because 99% of brands onlinejust don't care I've worked with a wholelot of them and so often I see the samething time and again a client comesalong to order some work and they showme their website their website doesn'thave a brand the name of their websiteis the keyword get great ABS calm theydon't believe me when I tell them aboutthe 1% LSI the keyword density and theorganic looking links rather they justwant that keyword repeated as often aspossible they ask for generic titles fortheir content best diet for abs tops itup exercises how to lose belly fat theyclearly don't know about the nichethey're in they don't care and theydon't have anything new to say and as aresult they feel they're signed withtired generic and derivative contentthat is stuffed with keywords and alltied together when an uninspiring brandmost of them don't even have a logo andthe ones that do either made itthemselves an MS paint or they paid thelowest amount possible to get somethingreally cliche like a light bulb or globewith an arrow moving around it then theytell people to follow them in facebookwhere they post repeatedly about checkout my new ebook here they have nothinginteresting or new to say they've donetheir research they know the keywordsand they know that this is a good nicheto be in but they don't understand theknees they have no heart and soul theyare destined for failure worst of allthey have no skill now take a look atthe sites you already read on a dailybasis take a look at your favorite blogsand vlogswhat do they like chances are that theyhave a clear mission statement and brandthey aren't for everyone but they have alegion of loyal fans they have a coollogo and that logo instantlycommunicates what their brand is allabout and who should listen they postcontent that is interesting and uniquethey have a completely different take onthe subject and they're right about thehighly advanced aspects that most blogssimply don't know about orthey might rain about cardioacceleration for 30% faster fat loss orthey might write about the role ofdopamine and encouraging snackingbehavior in other words these posts areinteresting and unique and they havepersonality the written by the brandorder themselves in a way that ispassionate and interesting itsstorytelling the site is beautiful andwell put together and there's video andthere's interactive elements and theimages are crisp and high definition inshort it has high production values andit looks like something that has hadtime money and love spent on it if youwant to succeed online really succeedthen that's what you need to build we'vealready seen how you can get more inline with this philosophy by writingbetter content now it's time to thinkabout the rest the site the graphicdesign the video and more and in doingso you're also going to make yourselfinvaluable to employers and unstoppableas a brand of your ownbuilding a website whether you want tobe an affiliate marketer whether youwant to promote your Main Street storeonline or whether you want to promoteyourself and become a professionalsinger you will at some point need tobuild a website and at this Junction youhave a few options the worst option isthat you pay someone thousands ofdollars to make it for you that's theright idea in terms of investing timeand making the effort but it's the wrongidea because it means that you'respending thousands when actually this issomething you can do for yourself veryeasily and completely for free if youwant a website then you can have onebuilt in a day that is just asprofessional as the top sites in theworldhere's how it works building a websitein a day number one find hosting yourfirst step is to find hosting a webhosting means that you are finding spaceon a server a server meanwhile is alarge and very fast computer that staysconstantly connected to the web and thatlives in a big server room somewherewhere it is looked after by a whole lotof people this server has space onunlike any other computer and you wereeffectively buying some of that space sothat your files can be uploaded and takeadvantage of that constant connection tothe web simple there are lots ofdifferent providers and packages but Irecommend checking out something likeblue holes here you should be able tofind hosting including a domain name theaddress that someone types in to findyour files for around 10 dollars permonth or even a little less choose themost basic package for now you canalways scale up if need be and choose aURL that will be memorable and that tiesin with your brand avoid that practiceof making your URL your keyword this issomething that Google itself has said itdoesn't like to see and it certainlydoesn't inspire much confidence in usersnumber two install WordPress the nextthing you're going to do is to installWordPress a WordPress is a CMS whichstands for content management systemthis is a tool that you can use toupload new polls to your website to editexisting posts and to change the designlayout and more this means that youdon't need to do any coding at all butthe best part is that it is completelyfree actually that's not the best partthe best part is that it is highlyprofessional far from being a websitebuilder this is the tool that is used tobuild a quarter of the websites on thenetand that includes some of the biggestbrands out there like BBC America ForbesHuffington Post Mashable you name itthere's simply no need to pay for alimiting service like Wix what's more isthat WordPress will allow you to benefitfrom the huge community of developersmeaning you can download additionalfeatures and design elements for Freightit completely changed the look layoutand functionality with just a click andas though all this wasn't enough you caneven install WordPress itself with asingle click using the majority ofhosting providers there's simply noreason not to use WordPress most thetools you'll encounter and want to usefrom e-commerce tools to SEOoptimization to widgets will be designedfor WordPress and not only that butseeing as WordPress powers some of thebiggest sites on the Internet you knowthat it is least possible to achieve thesuccess with WordPress you know thatit's SEO friendly for instance and thatmeans that you can just concentrate oncreating fantastic content and not worryabout the rest number 3add a new theme the next thing youshould do in fact is to head over to asite called theme forest or one like ithere you can browse a large selection ofprofessional and modern looking themesand then download them to installWordPress actually has a built-in themestore and you can check there for a widerange of different free themes problemis you tend to run into these freeoptions to fair bid while browsing theweb and they understandably aren't quiteas slick as many of the pain ones that'swhy my advice is generally to pay andget something slightly more professionaland slightly more polished once you findthe one you like it's simply a matter ofdownloading it and then uploading thezip file to WordPress number fourcustomizationit's similarly easy to add plugins whichare small apps that run on your websiteeither behind the scenes or front andcenter these can include things likesocial media buttons to integrate yourSML or they can include securityfeatures install a few of these and thenfind at a customization tools in the WPlogin in order to set up how you wantthe site to look the name that copyrightnotice and the rest that's really allyou need to do to make an amazingwebsite and then it's a matter of addinga stellar logocreating logos and more graphic designusing your new web design skills you cannow build a site for yourself or forclients but the other part of web designis the design bit and in fact this isanother highly in-demand skill that itreally pays to learn you can learn webdesign then you can create graphics thatwill help you sell products and you canprovide another incredible service go onto sites like Fiverr upwork people perhouretc and you can expect to make a lot ofmoney selling these skills you'll neverstruggle for work if you can do this andoffer web design and rating services andworking on your own logo is a greatplace to flex your muscle and learn theropes good logo design the key to goodlogo design will be to know your brandand what you want to communicate thecore part of any brand should be themission statement this is a statement ofintent about what your brand aims tooffer and achieve and how it hopes to doit it's not just about what you sell butrather it's about that extra attentionto detail and what sets you apart afitness site is one thing but is this afitness site about healthy living andgood times or is this a fitness andherbal pumping iron I'm pushing harderis it a fitness site that's about bodyweight fitness and cool stunts Appleisn't just a brand that makes computersit's a brand that challenges norms andcreates stunning products for artisticindividuals that want to expressthemselves and that's what makes peopleexcited about Apple watch simon Sinekstead talk on the Golden Circle considerthis required watching for allbusinesses in fact you want to be morethan just a company you want to be amovement something people can get behindbecause this will make them want to readyour content follow you on social mediaand buy your products all the more andthe job of your logo is to communicatethis perfectly you could do this bythinking up related imagery why notcreate a mood board a selection ofdifferent images that inspire you or isthat a related to the message you wantto put across then try combining thoseimages in different and unique ways tosee if you can come up with somethingunique that way avoid cliche and try tobe objective by surveying people to seeif theand expresses your business correctlythen go to work making the logo thetools the tool you're going to use tocreate your logo is Adobe Illustratorthis is not negotiable the reason youneed Adobe Illustrator is because thisis the industry standard for designersAdobe Illustrator allows you to createvector files and what these are ourfiles at work based on instructionsabout geometry angles and distancesvector files tell the computer where todraw lines what angles those linesshould point in and how long they shouldbe this means that you can zoom in atall the ratios and angles remain thesame there will be no loss of quality italso means that the image can be editedat any time by dragging the individuallines cutting bits off etc the oppositeis a raster file a jpg or PNG if someonehires you to make them a logo when youmake it in Photoshop and give them aJPEG or PNG file then they will likelylaugh in your face using illustrator isnot terribly easy but if you follow someYouTube tutorials you should be able tograsp the basics the key is tounderstand that those lines or watermaking up all your images these can bedrawn individually and are called pathsyou can then add nodes onto those linescalled anchor points and drag thosearound to lengthen or alter the angle bydrawing multiple paths and having themintersect you can then select them atthe same time and choose to join thoselines now they become the outline of ashape and you can fill it or drag itaround as a single element more usefulis a shape tool this lets you drawsquares polygons eclipses and more fromscratch this becomes even more powerfulif you use it in conjunction with a freedraw tool and with a Pathfinder windowthe Pathfinder allows you to do thingslike combine two separate shapes into asingle one to cut off divide sections ofa shape and more you can also transformyour shapes using the transform optionfrom the top menu as you might in anyother draw tool combine these featurestogether with a little extra watchingand you can start to create some rathercomplex shapeswhat's handy is that any wonky lineswill get smoothed out for you and you'llsee guidelines as you drag things tohelp you find center pointsor to lineup elements that are oppositeeach other on the screen createsomething unique this way and then Chuis a great font from a site like fontsquirrel and you have your logo it willlook much more professional thananything you would make with any othertool tip note that one of the best waysto ensure your logo design is good is tofollow the KISS rule keep it simplestupid simple design is generally betterthan busy design in fact and when comingup with elements for your website tryingto keep in mind one more mantracommunicate don't decorate this meansthat you shouldn't add floweryflourishes just for the sake of itany additional dialog or graphicalelement should be there for a purposewhether that is to lead the eye throughthe UX or whether it is to point issomething else importanthagh Rafi an underrated web skill ouraim here is to turn you into the webequivalent of a triple threat inHollywood a triple threat is someone whocan dance sing and act already you knowthe basics of marketing you can writeyou can design and you can buildwebsites that little bit of extraknowledge puts you head and shouldersabove all those webmasters and marketersthat just spam the web with derivativecontent the next thing to look intolearning then is photography photographyis another skill that could help toelevate a brand to the next level onlineand this is in a lot of demand amongpublishers that's because photographycan be used to accompany a blog post tomake it look more engaging andinteresting and it can also be used inorder to promote a product and make itlook like something that people will beeager to buy Photography can really helpto sell the dream as we discussed andthis is particularly powerful when useon social accounts such as Instagramwhere it can help you make a massiveimpact by promoting a certain lifestyleand dream learn photography and you'velearned just one more skill that 99% ofpeople who try to make a name forthemselves online don't know and thatmakes you even more employable and givesyou even more of an edge over thecompetitionthe laws of great photography so whatdoes it take to make incrediblephotographs first of all having a greatcamera can of course make a bigdifferencewell you shouldn't make the mistake ofbelieving that your success entirelycomes down to having the right camerathis will indeed make a big differenceyou don't need to spend a fortune a goodplace to start is by getting amirrorless camera that will give youmanual controls regarding focus apertureetc the Lumix g7 is a fantastic startingcamera and especially if you combine itwith an extra lens such as the F 1.7 25millimeter this won't set you back morethan a few hundred dollars but theresults will be photos that look likethey were taken by a professionalphotographer and video that has analmost movie-like quality that said ifyou were forced to make do with a cameraphone it's still possible to take greatphotos just spend some time thinkingabout each shot rather than simplypointing your camera directly atwhatever is the subject matter andhaving it the center of the frame tryingto be more original and creative in yourphotos and ask yourself what isstory you're trying to tell what do youwant to convey through your images whatemotion are you trying to evoke howcould this shot be made more interestinga good starting point is to consider notjust the foreground but also the middleground and the background this can helpyou to create a sense of depth and whendone well this should lead the eyedeeper into the picture and create moreof a sense of 3d this is also better forportraying scale scale is something elsethat is important by the way photos ofmountains and view is often like dullbecause they don't convey the height orthe depth and that means that they can'tportray what it really feels like to bethere to solve this problem look foradditional elements that you can includesuch as pebbles and rocks in theforeground or of course a personlikewise you can use things in theforeground to frame something in a moreinteresting manner leaves around theedge of your photo can help to framewhatever is happening in the middleground and provide that depth as well asthe feeling that you are peeking out atthe action that is going on in thesesituations think about the focus to doyou want to open up the aperture andfocus on the foreground that way you canblur out the background and really makethe subject to focus or do you want tofocus on the background more and blurout the foreground thereby making surethat the foreground while decorativeisn't distracting or perhaps theforeground in the background arethematically linked that might mean apair of shoe is throwing off on thefloor while someone runs off into thesea in the background this works wellbecause it tells his story rather thansimply showing a static and dull imageupward angles tend to make somethinglook bigger and thus more importantdownward angles can meanwhile have theopposite effect as you would probablyexpect think as well about the way youset up the shot in terms of the lightingyou'd be surprised how few people evenconsider lighting but this is a veryimportant factor make sure that thelight isn't behind the subject ideallyyou want a soft light that will hit thesubject side on creating shadows anddepths through what is known asRembrandt lighting or how about usingbrighter light in order to create starkcontrast that might mean having shaftsof light coming in through the blindsfor example and creating a sense of timeagain it's all about the story you wantto tell and your photos should informthat storyfinally consider the background and yourpresentation if you're taking a photo ofyourself working on the computer todemonstrate the laptop lifestyle thenthat can be a really great way to subtlypromote a product that teaches people towork online but this will only workeffectively as long as the backgroundisn't filled with piles of ironing andwashing remember every item tells astory so think about the story you wantto tell and set the scene accordinglyand spend some time reading you need tolearn about the exposure triangle andmore in order to become a truly greatphotographervideo everything that photos can bringto your channel video can help to bringyour channel even more a video isfirstly highly impactful when someonesees your video they will be instantlyenraptured and have the urge to watchthrough to the endwe are psychologically programmed torespond to people talking on screen andto listen and we find it hard to lookaway the fact that you can end music usegesticulations and facial expressionsall of this really adds to your abilityto persuade and convince and this meansyou can use video to much moreeffectively sell a product or an idea atthe same time Hill Vidya was alsofantastic for elevating the status ofyour brand even more simply put creatingvideos requires skill and this issomething that not everyone has any ideahow it accomplished you'll probably needa fairly decent camera and you need goodsoftware like Final Cut Pro or AdobePremiere and the knowledge of how to useit so if you land on a website and thefirst thing you see is a glossy videowith fantastic production quality agreat voiceover brilliant cameraworkwhat do you think you think that it mustbe made by a business that knows how tomake fantastic products and that reallycares to invest time money and effortinto what it does and for these reasonsyou are much more likely to trust or tobuy finally video lets you take part inYouTube and vlogging and that opens uphuge doors a ton of brands have beenlong unsuccessful through other attemptsof marketing find that they areeventually successful when they startpromoting themselves in YouTube not onlybecause of all the advantages in termsof engagement and persuasion but alsobecause of the advantages in terms ofreach and competition did you know thatYouTube is a second largest searchengine in the world behind Google so howyou made great video filming for filmingthere are a few things to consider andlearn firstly all of the tips regardinglighting and Composition that we coveredin the last post are still very truehere another tip is to learn to use apanning head this is a device that youattach to your tripod in camera and thatwill then allow you to slowly pan acrossdifferent elements this is ideal forshowcasing products but do beof using the same shot over and overagain if that is a risk you are runninginto then try using pens that go up anddown or try assuming into the shotgradually in order to help with lightingit can be a good idea to purchase asoftbox or similar option for creatinglight artificially having more than onelight source is also preferable so ifyou can purchase two then that's evenbetter in a moment we will talk aboutediting and you'll see that you needspecific shots for this to work properlya big tip then is to give yourself somekind of storyboard or otherwise justhave a strong idea of what you want yourvideo to look like before you begin toknow what needs to be covered collectb-roll if appropriate this is footagethat you can play while you talk aboutother things it should be relevant andit should fit for a range of differentsections this will not only help to keepyour video dynamic and moving but itwill also be incredibly useful when youneed to cover up mistakes don't forgetthe importance of sound don't rely onthe mic built into your camera or thiswill severely undermine theprofessionalism of the rest of theproduct to get round this problemcheaply just buy yourself a cheap lapelmic and plug it into your smartphone youcan then set that to record and tuck itaway in your pocket while you deliverthe audio finally set up the grid onyour camera if possible and trying tomake sure that when you talk on camerayour head and your eyes are in the topthird of the screen editing here iswhere the real magic happensthe first job in editing is to make surethat everything runs together smoothlyand that you've taken all your footageand remove the stutters and stars itshould all run smoothly if you want tohide your mistakes and make your contentflow like one long video then you canuse b-roll over the portions you've hadto cut otherwise you will jump from oneposition to another quickly this canalso be done through dramatic effectsall and is called the jump cut you canuse this for humor or for intentionalbrevity and punchiness put more in andthat way it will look intentional andyou can get away with more otherwise youcan also try setting up more than oneangle on the same shot and cuttingbetween these as you talk to hideconstant edits but when cutting betweenshots of any nature remember again thestorytelling aspect your aim is to avoidjarring the user by jumping randomlyfrom one shot to another when cuttingwithin the same scene a technique oftenused is to cut on action that means youcut during a movement and you continuethe same movement in the next shot thisdisguises the Edit and makes a footageflow more easily you can like when he'strying to link shots based on thesubject matter or you can link shotsbased on where the user is looking usethese strategies and look into otherslike L cuts to take your video game up alevel then make sure to add a littlebackground music you can outsource thison a site like Fiverr and add your logoand some bottom thirds and a good openerand you'll live something that looksimmensely professional and can reallybuild trust and authority a quick tipfor those that are trying to buildmomentum on their own YouTube channel isto not make your videos too long thiswhole process can take a lot of time andif you want to make consistent uploadsthen you should make your workload anybigger than it has to bedeveloping your skills further of courseif you really want to enhance yourskillset then it will pay it also learnAfter Effects this is the tool that canbe used in conjunction with premiere inorder to accomplish all kinds of awesomethings from retro eighties intros toincredible video openers this will raiseyour game to the point where you'recreating inspiring and completelyoriginal work that many creators willboggle at and this just goes to showthat the more skills you choose to addyour repertoire the more you will growand the more opportunities will comeyour way so what else can you learn wellI would highly recommend that you learnto program learn to program and you canrest assured that you will never bewithout work learning to program givesyou the ability to build apps and tocreate far more complex websites morethan that though it gives you an area ofexpertise that is in very high demandand that a lot of people know nothingaboutI was recently approached by a companyto write content at $2 per word and theproject was several thousand words longthat's right they were offeringthousands of dollars for a couple ofarticles this is a difference that comesfrom knowing any subject matter well andthere are so many jobs for quarters onthe web that it's unreal if you learnJava or Python then people will comehammering on your door and even if youdon't choose to take them up on theiroffer creating an app and selling it onmobile is a fantastic form of a digitalproduct this goal is for whatever yourarea of expertise is develop it and turnit into something that you're really atop-level expert in one run a fitnesswebsite then go and get that personaltraining degree it's expensive but thequalification will make a hugedifference to who listens to you and whohires you likewise pretty much any skillyou have can be incredibly useful onlinenot so high to writing or designed butgreat at music for instance there is ahuge demand for music that people canput on their YouTube videos or they canuse to market in other ways this is agig you can sell very effectively onFiverr that can also be the nature ofyour content wanna be a famous rock starthen set up a website and a vlog put outyour music and get noticed andeventually you might get contactedand while you're at it you could alsoturn that photography skill intosomething you sell stock imagery sellsfor a lot on the web other amazingskills to learn are 3d CAD designmanufacturing the list goes on so don'tjust write content and call yourself amarketer learn these skills and becomeabsolutely unstoppable then the web isyours

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This is how I manage over $25,000 a day in adspend for my eCommerce businesses, sometimes even double… Instagram @BOWLES

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___________________________________________________________________________

How To Manage $25,000/Day In AdSpend | eCommerce

Today I share with you how on average, I spend nearly a million dollars a month on marketing efforts for my eCommerce brands, some of which are Dropshipping!

The majority of this spending is through Facebook Ads, and the second highest are influencers, primarily Instagram Influencers.

The goal is always to spend more money to make more once you have a proven system that works so that you can continue scaling your sales and revenue!

I also touch on the direct management side of things, how it does get stressful and some tactics I use to stay on top of things, look over the data and make as few mistakes as possible.

Drop a LIKE if you enjoyed the video!
___________________________________________________________________________

*Disclaimer* I am not in any way a certified financial advisor, nor do I pretend to be one. Any information or advice I give you on any social media platform is simply my opinion based my own own experience and research. There is no guarantee on anything due to the fact that there are many variables that play a factor in your success. Do your own research, do the work and take everything as an opinion.
___________________________________________________________________________

Source

well hey there what's up it's Scott and in
today's brand building tip I'm gonnashare with you three pillars to build
your brand so this way here you candominate your market your niche or your
niche and I'm gonna show you on thewhiteboard here exactly how everything
fits together we're gonna cover thesethree but then I'm going to show you how
they work together to really round outyour foundation in your brand now if
you're just starting this is definitelysomething you want to pay attention to
if this is something that you havealready currently running right now you
might have one or two of these we needto make sure we have all of these so
it's feeding your business all the timealright so if you're interested stick
around cuz that's what we're gonna becovering here on the whiteboard all
right so now before I do jump into thesethree pillars I just want to let you
guys know this is exactly what I've doneover and over again and so many
successful businesses if you really lookat their business have these three core
pillars the other thing I want to sharewith you and I'm going to share this at
the end of this training is really howwe were able to do this in under 12
months and a new brand brand new juststarted and we were able to get 30,000
unique visitors to our blog our websiteevery single month from using this right
here and it's just building we've had afew months that we've touched 80,000
depending on the times of year butconsistently 30,000 unique visitors
basically traffic coming to our platformour own platform in our business now if
you're starting from scratch this isdefinitely for you if you're building a
business right now and you're in the thebuilding a business stage this is
definitely definitely for you all rightso let's just dig in I think every
business needs to have this and that isa home okay
they need a home to call their own okayand what I mean by that is you need a
place that you can have people come andfind your stuff and you control the
traffic or as far as the experiencealright let's just call this home base
all right now what do I mean by homebase well let's go over here and write a
blog now a blog could just be anextension of your website so I'm just
gonna write website alright so we haveboth of those things are technically the
same thing homelet's call that our home base from now
on okay our home base is where we canbring people over and we can then
control the experience we also get a lotof benefits from having our own home
base when we're posting things I'm goingto share with you in here how we can
post things and get traffic over to ourhome base happening automatically which
is pretty pretty awesome all right sothat's what we need to understand okay
a home base now it doesn't have to befancy to begin with it can be just a
basic blog that you are going to beposting information or reposting
information or repurposing which I'llshare with you here in a second and how
we're gonna do thatall right and that's really really
powerful the second part of this is andI think right from the beginning
everyone needs one of these is an emaillist all right now our email lists dead
no they're not alright right now we'restill getting about an eighteen to a
twenty two percent open rate which isstill really really high in the industry
some of them get as high as twenty-fiveso email list is still really really
strong and I'm gonna share with you whythis is so powerful because we can use
this email list to do more than justsend emails all right one thing that we
can do is we can take this email listand we can upload it into Facebook now
and we can start targeting people thatare like our email list so we've already
got these people to raise their handokay and then we are able to now
retarget those people or find morepeople like them all right really really
powerful now this channel right herethat you're on this is what we will be
doing especially on these Wednesdayepisodes all right I'm gonna be digging
into more of this here and this hereonce we get to it but right now I'm
giving you kind of like the over theoverview of everything that we're going
to be covering but this is like theoverview that the 10,000 foot view and
then we'll put everything together allright but you need to have these
components in place in order to do whatwe're gonna be learning here and what
we're gonna be doing moving forward allright
so email list that's really really bigso the third thing moving on is
something that you can do one or you cando two or you can do three or more but
we're going to start with one and inthis example we need to think about
external traffic where are we going toget people to
notice us and then we will bring themback to our home base we will get them
on our email list and then we can eitherdirect these people over to more of our
content or we can post or we can post upon our home base and get them there I'll
show you a diagram here in a second howthat can all work all right but what I
want you to start thinking of right nowis where is your market hanging out is
it YouTube okay maybe they're on YouTubea lot of people are on YouTube looking
for things probably pertaining to yourbrand or your market how to stuff if you
have a product that lends itself tohow-to okay like how to catch more bass
in a pond YouTube's probably a greatplace and you can get great ideas by
just going to YouTube going in thesearch bar and typing in how to catch
more bass and then let it fill in andI've already done this it said in a pond
in a lake in Coldwater right so allthose things could be future content for
you but you need to know if that's wherethey are hanging out now we started on
Facebook I'm just gonna put FB to makeit easier right
we started on Facebook for a couple ofdifferent reasons our market was there
and my partner in this new brand isactually pretty good on Facebook so why
not go there so we did some facebooklives we posted some content on our
fanpage we had stuff starting to getshared we were able to test content
ideas and all of that stuff but both ofthese are basically the same thing we're
posting content and we're getting aresponse or we're getting traffic from
these platforms and then once we havethese outside channels we can then start
to direct them to other placesespecially our home base and our email
list all right so let me let me drawsomething out for you here and I'll show
you exactly how we can tie this alltogether all right so with the magic of
editing I went ahead and I paused and Icame back and I drew this out for you
it's not the best drawing in the worldbut you'll get the idea I wanted to do
this this way I'm not wasting your timedrawing so this is one pillar that we're
talking about right here this is yourhome base all right this is the blog the
website this is where we get to controlthe full experience all right that's one
thing that we want in place now this isan example that if we're using YouTube
alright tooeducate people but then also get traffic
from YouTube because we're posting thesehow-to videos we're going to get traffic
naturally right and you're going tostart to build up that you know that
subscriber base and you're also going tostart getting organic traffic and this
is a piece of content that will beevergreen meaning you create it once it
could get you traffic for years alrightand then what we're gonna do is we're
gonna embed that video okay yet there'sa little embed code in YouTube and again
I'll do more of this stuff as far aslike how to dive into just YouTube or
how to dive into just the blog or how todive in just the email I'll do that in
these upcoming videos in this brandbuilding series all right so YouTube we
embed it here okay inside of our blockalright now by doing that we're getting
a couple of benefits here number onewe're getting a link that is being
pointed over here the other thing we'redoing is we're giving that that embed
okay inside of here so this way here theuser stays inside of our home base right
if I directed him over to YouTube whichI would sometimes I would take my email
list and let them know I have a newYouTube video that'll actually spike the
algorithm just like if you're selling onAmazon or if you're doing any type of
push on a platform you might want to dothat for that reason but in this case
and in this example we're just going tosay we embed the video there so now we
have a video that resides over here allby itself we embed it here and then we
take our other pillar okay is and thisis our email list and we let them know
that we just posted something on ourblog or our website right so now we
drive traffic over hereokay which gives these people the
opportunity to share this post alrightwhich might bring more people over to
our to our blog post okay to get moretraffic and also maybe buy something and
maybe email or opt-in and get on ouremail list alright because on here we
can create content okay which educatesthem but also it can introduce them to a
product okay it can also get their emailright we can also drop a Facebook pixel
on that so that we can start building acustom audience inside of Facebook again
a little bit more advanced butthese are the things we can do when we
own our own home base okay and we get tocreate that experience the email list is
another part of the equation right thisis another pillar so we have these and
this would probably the order number onenumber two and number three now it
doesn't have to be YouTube this the samething can work for Facebook okay
same exact thing it can work forInstagram okay same thing now we can't
you can embed video over here you can dothat if you want to but the cool thing
with Facebook which you might want to dois you might want to do maybe a
highlight of a piece of content and thendirect people over to that piece of
content all rightor here's another thing you can do maybe
you take your email list and you letthem know about something that you did
overhear on Facebook but then that'sgonna drive people back over to your
home base okay but you see these are thethree pillars that you can use to build
your brand and once you start to do thisyou're building more momentum you're
really starting to grease the wheels andover time this can really get you a lot
further than your competition becauseit's giving you all of this leverage now
in the beginning I talked about how Iwas going to share how we recently did
something similar to this and how wewere able to get 30,000 unique visitors
every single month and growing and we'veactually touched upwards of 80,000 in a
couple of months of unique visitors toour home base and how we did that I'll
show you that right now all right sowith the magic of editing here we go
this is all drawn out so I'm going to gothrough this and explain exactly how
everything tied together you can noticehere we have a pillar we have a pillar
and we have a pillar okay we have homebase one email list – and this here is
an external platform that we're goingover to that platform knowing that our
audience is there and we're puttingstuff in front of them that will then
bring them over to our email list okayone way that we did it right from the
beginning is the contest all right weran a contest getting people to raise
their hand that are in our marketplaceand then getting them on an email list
and once we got them on an email list wecan then start educating them
seeing what they like what they don'tlike we're driving those people over to
our blog we're also driving people overto our Facebook page ok and our group
and the reason why we're doing both ofthese is because when we have an email
list we can let people know that we justposted something valuable and then if
they share it it's going to get freetraffic back to our email list back to
our blog our home base our other piecesof content our stores and now if we have
a product to release whether that'sdigital whether that's physical it
doesn't matter we can let our list knowwhat we're up to and what we're going to
do all rightand so all of this stuff works really
well together so we did Facebook livesok so we got to see what the audience
liked what they didn't like we gotquestions and comments and all of that
stuff we did just general posts that wethought that they would like and again
some of this research was by going onYouTube even though we weren't on
YouTube and seeing what they want how towrite so we just used YouTube as a way
for them or us to get intelligence onthe marketplace the other thing we did
is we we started paying attention toother groups on Facebook that were in
our market and listening to theconversations there which by the way
another tip is to pay attention to whatproducts they wish they had or products
that were better in the marketplace andthat's a great way for you to find
products that you could sell to thatmarket but that's a side note all right
and then surveys work really good againwhat's your three favorite things about
this get that conversation started andthen you can start to follow up with
content all right and then the contestthat's something we do pretty much all
the timewe'll take breaks here and there but we
generally have a contest going on every30 to 60 days it's a great way to keep
building that email list and gettingpeople to raise their hand all right
so that that is it right there there'syour three pillars all right so if I was
to start all over again today this iswhat I'm starting with home base
starting to build an email list and I'mpicking a channel that I'm going to go
out there and get attention and get themto raise their hands so this way I can
continue to build that email list thenthere's a whole bunch of stuff we can do
with that email list as far as marketingto them and delivering content but then
also what we can do to leverage thatemail list on places like Facebook and
creating custom audiences all that stuffone other side note and this is
a big one if you have this platform hereyour own platform your own home base
what you want to do is you want to add aFacebook pixel on day one by adding this
pixel you're able to from day one evenif you're not collecting an email list
you're able to start building a customaudience inside of your market because
anyone that lands here is probablyinterested in what you have to offer or
to talk about and then you can startbuilding that custom audience and when
you are ready to spend money on ads youcan then use that custom audience to
either target those people or targetpeople that look like those people
here's what I want you to do I want thislittle question of the day have you
started this yet and if you have let meknow how it's going or maybe you've
started just one of these or two ofthese let me know what are you going to
be doing in your business right nowafter what I just shared with you put it
in the comments down below I'd love tohear about it alright now the other
thing is subscribe to this channelalright because we're gonna be doing
more stuff like this every singleWednesday I am going to deliver this
type of training on this channel but youmust subscribe to be notified and then
the last thing I'm gonna go ahead andinclude a couple of additional trainings
on this page go ahead and click one thatyou want to watch next and this way here
you can continue to get this type ofeducation to build your brand alright
take care and as always take actionwe'll see

Source

In this clip,we're going to talk about how digital
marketing is going to change in 2020 butbefore we do, don't forget to subscribe
or follow whatever platform you are on.If you're interested in marketing,
business, entrepreneurship, growth,whatever it is exactly. We got you
covered. So let's talk about this.Digital marketing is changing
every single day. In fact,I have a clip from the marketing school
podcast where we talk about how it'schanging every single day. If you
think about it, search is changing. We,in our days when we have questions
that we would've just googled it,but now people are just asking things
like, Alexa, what the answers are,and because of that,SEO is going to change into more and more
voice search and when it changes intovoice search,what you'll see is like you have rich
snippets and Google taking your data.It's going to get even worse in which
they're going to just take your data andshow it through a microphone or a speaker
and you're not going to get anyonecoming to your website because of
that. In fact, look at this. Google,I think in the last, uh, in 2018,I believe they made over 13,000
changes to their, to their algorithm.So things are changing all the time.
So if we think about this like, look,guess what, Linkedin,we now have access to linkedin life
and this is as of recently and a lot ofthings, look, Instagram has
live, linkedin has live,Facebook has live, there's
Lyme everywhere, right?So video is just going to continue to
get bigger and bigger and bigger. Um,and I just don't see that changing.
Like technology is getting better.Our bandwidth is getting better too.
People are talking about 5g I don't see,I don't see that going anywhere.So video has to be in your
strategy now because we feel,look at a video like this,we actually repurpose this into
short little a social clips as well.We also repurpose this into audio.We also might repurpose this into a blog
post. So we have a lot of different,um, we can create a lot of different
pieces of content just by utilizing video,you know, if we're wearing microphones.
So the quality is pretty good. And, um,you know, if you're listening
to this on podcasts,this actually came from a video
in the, in the first place.So video is going to
get bigger and bigger.The engagement that we're getting
from these live videos is super high.Like the next thing we're going
to say is, sure video is big,but like when you go live you can
simulcasts. So we simulcasts to Facebook,youtube, twitch, also the linkedin at
the same time just to go live. Look,that's great, right? Engagement
is great around delight videos.You think about the
gamers that are, you know,people that watch spend hours and
hours watching gamers play. Um,that is from live streaming.So live streaming is going now where
video is going to get bigger and bigger.Amazon is actually coming
out with live streaming too,so that if you have products out there,you will have the ability to
run live streams on Amazon too.Next thing that I want
to talk about was voice.Even though you have a Amazon
Alexa, you have all these different,or maybe you have a Google homes, like
it's very, it's very primitive right now.You can ask all, I talked to my, my
Alexa belt is the weather right now.How's the weather?And then my second command is how's
the weather for the next seven days?Those are the only two things I asked
for right now. The weather. Okay. Um,it's gonna get stronger and stronger.
And also when you ask for when you,when you're doing searches,
I think on mobile right now,I think it might be like 40% or so of,
of, of searches our, um, our voice,right? But it's very transactional.
So what you have to be,be paying attention to is if
voice search is getting bigger,you have to try and get that regs
zero snippet because those are what,like an Alexa or Google home pull from
when they answer a question, right? Like,you know, um, you know,what is the capital of
California Sacramento, right?
That, that like, that's,that's, that's how it works. Voice is
going to get bigger and bigger. Um,you have to think about optimizing for
rank zero and let's move on to the nextthing. Rand Fishkin actually
did a study, um, this is, uh,he did a study with jumpshot and
this is on his blog, spark Toro.But the number of zero click
searches are continuing to rise,meaning that when people
land on a search result page,the actually aren't able to, they aren't
going to click to go to the website.They're getting their answer on the page.So what you have to do is see if you're
ranking for ranks are on that page,you have to make the most of the on Syrup
SEO meaning you have to optimize thattoo. So if you, if you rank for
a query, like how to tie a tie,maybe in that query you
say, Hey, by the way,if you want to learn
more about ties or style,go to Noah's tie blog.com.
Okay. Um, and you know,there's a little branding
opportunity in there,so you have to learn how to do on
Syrup SEO. Also on the other side,the reason why we developed a software
that we have called click flow, um,is so you can optimize titles and Meta
descriptions to rank higher to get ahigher click through rates when it
comes to when it comes to Google.Cause if you rank for something like
a red shoes, and I'm another one,another title called a red
shoes, uh, top review for 2019,you're probably going to click
on the second one, right?It's got a better title.
It's more enticing for you
to click on. So on Serp SEO,optimize your titles and Meta
descriptions, um, all that good stuff.I have a podcast called marketing school.I talk about marketing every single day.
I do videos on this every single day.Um, and you know, these are the
things that I'm hearing all the time,but what I think is not going
to go away too is, is in person.Like we had our conference,
a marketing school live,and a lot of people showed up for that.
Um, we kept it at about 200 people.I think about ball and
150, 160 people showed up.I think it's around that range. Um,I talked to a couple of other people that
they think it's around that range too.Um, my team kind of thinks
it's different. Um, but anyway,so marketing school live
the, having that live event,having those live touch points, right. Um,we had a client that just
signed on with us, uh,potential clients that we're about
to sign on with us and I think we're,we're in contract, um,fight on negotiations or reference
checks right now with one of them.It's because we had an in
person touch point, right?All the things that are talking.We were talking about all the
people that they got to meet,all the speakers that we had. Um,
being able to do those live events,which is why that's leading to us. Um,Neil and I doing our growth accelerator
mastermind, which by the way,you can go to marketing school.io/live
that's Liv to apply, um,for our mastermind. But the we, we are,we've realized that the
power of live events is, um,it's unparalleled because people want
to have connection with other people.And those of you that are listening
right now or are watching this right now,look, we're planning to do another
conference in January or February.You might my aim for 500, 500 people or
a thousand people or so. So live events,um, are not going to go anywhere and
they're just gonna get better and better,stronger and stronger over time. Oh, and
we have a live stream that as well. Um,and by the way, going back to live
streaming, um, I want to talk about,because live streaming is so good
for increasing your watch time.You want to like if you
are optimizing on youtube,you got to think about having
longer videos for watch time,which is why we're trying
to convert videos like this
to longer watch times. Um,because that's going to
get people to stay longer.Your videos are going to
show more. Um, and you know,that that is something that
is going to continue more.People are good at continue to trend in
that direction because everyone's makingthese short form videos.
Moving on from that, look,we talked about voice search, we
talked about zero click searches.We talked about live streaming. There's
all these different things happening,right? Also ads, these ad platforms,
even though we all love them,they're going to get more and more
expensive. Okay. Um, 10 years ago,Facebook ads wasn't around. Twitter
ads weren't around. And um, Google,Google is reaping and all the
dough, right? And you know,they're auction based systems. So ads
are gonna get more and more expensive.Facebook as an ad ad based system or
auction based system where ads are gonnaget more expensive as well. Um, so
what's gonna happen is, you know,all the LDS people are playing the,
this a return on investment game. Um,you know, um, cost of acquiring
a customer, CAC ratio, LTV ratio.These are important games to play and,
but if you keep just relying on ads,you're going to be in trouble.
You cannot just rely on on ads.So you have to think about how you can
diversify and protect yourself. Um,the good news for you is Pinterest and
Amazon are going to continue to getstronger and stronger. Um,
Amazon especially is rising
very, very quickly. Um,so pay attention to dos as well.And then the other thing I want to say
around how digital marketing is going tochange is, um, all the data that
you're ingesting if you're building,if you've built an audience, um,is you want to utilize customer
data platforms or cdps.We use one called hole hole,
that's h u l L. Dot. Io.And we're able to look at Cruz visiting
our site and then put them into accountbased marketing sequences where we can
market to a bunch of people on theirteams. The other thing I want to
add is, um, when I think about the,the marketing school podcast, if
I look at over the years how, um,Neil and I have done things
in the very beginning when,especially when I was learning marketing,Neil already had his
blog quicksprout and all,he would do his blog and over the
years I would talk to him and I'd say,hey look, we probably
should take a look at video.You should probably take a
look at podcasts. You right.The reason we have a podcast is and
kept telling him podcast is amazing. Um,and I told them videos amazing
too. He got into video two. Uh,I'm not saying I told him to do
everything right, but, um, it's, you know,he realized the need to kind
of have to take this, um,multichannel approach and same, the
same thing for what we do, right?We have our blog, we
have our youtube channel,we have our podcasts that
we have to podcasts, right?
We speak around the world.So for us it's content is
what we love doing, right?Teaching is what we love doing,cause to be able to articulate what we
already know makes us stronger at it. Um,and at the same time we're helping a
bunch of people at scale and some peoplewant stuff for free. Well you
should want stuff for free.Check out a free content. You want
to pay us, you can pay us. You know,we have another chair if you want
to, if you want to pay us even more,if you want more attention from us, you
can pay us even more. Right? So, um,it's having that ladder going up. So
funnels are still very important. Um,and also taking that
multichannel approach,an omnichannel approach where people
pay a lot of lip service to but theyactually aren't, are doing. Um,you have to do that to be
able to cover yourself.So that's going to help you in
terms of building a brand. Um,who else does a good job with this?
Gary v does a really good job with this.In fact, I think he produces a hundred
pieces of content every single day.And he has, uh, he has like a, an
iMessage group with like 30 people in it.And you know, they'll start with
a piece, like a video like this.They'll throw a video in there and
then everyone jumped on the video,chop it up into different pieces,
chop it up into blog posts, you know,and then chocolate into podcast
distributed into like soundcloud, Spotify,apple podcast, Google podcast,
stitcher, just everywhere, right?And it becomes just this
giant machine. Um, and they,they produce so much content. I think
they, um, they're, they're always,you know, um, last time I checked,they would be like two to three days
away from running out of content.So maybe they could improve that,
that, um, that process now. But um,that's the level that, um, you know,
some people are at. And um, if you,if you can play a little bit to a level,maybe like five pieces a
day or 10 pieces a day,I think you're going to be in a good spot.And if you can get up to a hundred a
day, you know all the more power to you.So those are just a couple of things to
pay attention to when it comes to wheredigital marketing is changing in 2020 I
do have a another video for you to checkout that's related to this. So don't
forget to check out the next video.If you're watching the video right now
and also whatever channel you're on,don't forget to rate, review and
subscribe and leave a comment.Let us know what you think.Which one of these is going to make
the biggest impact in terms of digitalmarketing for 2020 and
we'll see you tomorrow.

Source

[Music]everyone welcome to the finding a nicheYouTube video so this one's gonna bereally good we're gonna talk aboutexactly what you need to be able to finda Shopify image or an e-commerce page towin every single timing this is notgonna be the same old boring stuff we'regonna be looking at watch count we'regonna be pouring through all the subcategories of all the Express this isgoing to be a very different video we'regonna talk about some real lifesituations how to kind of use logic andhow to apply a lot of the same ideas tothe overall process of finding a nicheto be able to replicate it in your ownway add your own creativity and thingslike that guys if you haven't make sureyou join the Shopify dropshipping ninjasgroup we have actually over 20,000members now and people are super superactive here it's such an amazing groupand if you guys do want access to thedocument that we're gonna be using allthroughout this video all abouteverything niches then make sure you doend up joining this group because it'sreally good and you know a lot of peopleare there to help you so it comes downto a few very important things guys Ilike to call it the stupendous 6 so whatthis means is you need to have apassionate audience you are not gonnacreate a Shopify store selling day today items you're not gonna create asuccessful Shopify store you knowselling toilet paper or things thatpeople need every single day liketoothbrushes maybe you will you know youcould create a Shopify stores sellingtoothbrushes that are incredibly cateredyou know to 18 to 21 year old male StarWars fans and you make like a Chewbaccatoothbrush custom or something like thatright so that would have a passionateaudience but you know overall for thebasics that necessities the everydayitems those are not the type of peoplethat are passionate and those are notthe type of people who are gonna clickthrough on a Facebook ad or an Instagramad which is going to be our main sourceof traffic for our store so you need apassionate audience you know think likegolf it has an affluent you know oldergenre of people who are very passionatein the sport they spent a ton of money alot of discretionary income right so youwant to have a passionate audience thinkthink bird-watching right think sportsthink fitness think things that peoplelove to talk about their own friendsthat is what you want that is what youwant to emulate that is the passionateaudience that you are actually after sonumber two out of the stupendoussix is other people are actually makingmoney in this niche so how do you knowother people are making money in thisniche you can kind oftell because you know there's a ton ofdifferent things a ton of differentstores a ton of different people kind ofdoing it think like make up if you guysfollow you know Kylie Jenner she'srunning you know half a billion dollarmakeup lineobviously there's money to be made incosmetics you know you can kind of tellfrom trends on Instagram things likethat Fitness Health you know a lot ofthe different type of kind of staples orwhat I like to call evergreen nicheswhich we are going to talk about in asecond you can tell that people aren'talways going to be perennially makingmoney in those niches because they arejust kind of the staples to human lifepeople need you know kind of all thesame things which we're gonna talk aboutright now basic human designs but beforewe do we want to make sure it numberthree that you can actually target thisniche on Facebook it's incrediblyimportant to be able to target you knowpeople with a very fine-tooth combso to speak or be able to target peopleon Facebook in a way that you'reactually going to be serving ads topeople who are actually wanting to buywhat you have to sell and then you'renot you know just kind of throwing youritems out there because even if you havethe best items and the best niches inthe world if you can't find the rightpeople who want to buy your products itdoes not matter how good they are itdoes not matter how good your niche isso we need to be able to target them andthis is a really important one that alot of people kind of don't think aboutuntil they create their store afterthey've already you know committed allthis time and energy and potentiallymoney to actually establishing theirstore without actually checking first ifthey're able to target that niche andtarget their potential buyers andcustomers on Facebook which is going tobe one of our main sources of actuallygenerating traffic and getting salesnumber four is called perceived value sowhat this means to me and I think thisis a really important one again that'soverlooked too often is you want peopleto think that the item they're buying isexpensive but you want it to be cheap tobuy and so what I mean by that and agreat example obviously is jewelry so ifwe go to you know cat all right let'sjust do jewelry for Mom and so if we goon all the express and we go to jewelryfor Mom you know we can see a lot ofdifferent items here and this is a cutelittle necklace that your mom you knowshe probably obviously wouldn't care howmuch it costs but she would probablyassume it to herself that this was youknow a twenty to thirty dollar item oragain here this is a beautiful littleamuletI'm kind of with a mother's hand in ababy's hand touching each other thiscost a dollar and 85 cents per piece andyou know with a packet shippingavailable if you guys don't know whatthat means you know make make sure youcheck out my other Shopify video to gointo a little bit more depth but I wantto keep this really niche specific sothis obviously looks like something andwould really produce a response from youknow any loving mother that would notmake it seem like you paid a dollar 85cents for it right so obviously yourcustomers would you think you know 1995or free plus shipping or however youdecided to market it but you would onlybe paying a dollar 85 so it per hasperceived value it seems expensive butit actually is quite cheap to buy and wecan go down and down here so what we'rereally looking for guys is perceivedvalue number five of the stupendous sixis difficult to find elsewhere so ifpeople can find what you're going intothe niche that you're going into youknow readily available at Safeway orWalmart or you know whatever your localgrocery store is or a department storeis then they're probably most likelygoing to just go and buy it there it'speople are just as set in their waysecommerce is obviously one of thebiggest trends happening in the worldright now but there still are you knowmost of the globe is used to going toWalmart or whatever they're a departmentstore is to kind of pick up thoselast-minute gifts or whatever the casemay be so we want to make sure that it'sdifficult to find elsewhere you knowbest-case scenario would be that it'snot available on Amazon maybe it's arestricted category or you know there'snot a ton of different options onavailable yet on Amazon and it's not youknow readily available at Walmart orwhatever whatever your local kind ofdepartment store is so difficult to findelsewhere and you would want it to beupward trending and what we mean by thatis you know just heading over to GoogleTrends this is just a random one I justtyped in one second ago so we can kindof see that it's actually on the upwardtrend so starting you know maybe inOctober it was at 82 out of 100 or overinterest and we see it actually istrending upward to kind of that 199range which is you know right now whichis December 19th so you want it to betrending upward definitely the peoplewho caught the phidget spinners forexample on the upward trend were theones who made a ton of money and thepeople who got into the fidget spendersobviously after that trend had alreadystarted to kind of expire and the supplyhad just become so incredibly high thatthe demand couldn't have possibly keptup the people who capitalizedthat upward trend early are the ones whomade out like bandits and made a ton ofmoney so those are the stupendous six Ilike to just keep them in mind everytime I'm thinking about a niche I thinkif you really master these pretty muchyou're gonna be good to go as far as youknow finding a niche but I do want totalk a little bit more in depth aboutsome of these things so it comes down tobasic human desires guys every singleperson on earth you know for the mostpart unless you're weird has humandesigns everyone needs loveeveryone needs sensory pleasureseveryone needs material wealth everyoneneeds self-confidence social successself-actualization these desires areevery human has them for the most partevery human needs them to feel happy tofeel fulfilled and so what we're gonnado guys is we're gonna look at kind ofin a very fundamental way how we canactually kind of not take advantage buthow we can capitalize on you knowpeople's need for these similarities andthese patterns among humanity soeveryone needs love and friendship soyou know and when we we're gonna try tobreak these down into just real worldexamples off the top of my head just aswe go so love and friendship how doeshow does that kind of become a realtangible product that you can actuallysell to me I think you know gift giftsfor best friends and I would look onPinterest and I'll type gifts from bestfriend I'll look on Instagram I wouldlook on Facebook you know I would lookon Amazon and I would see you know whatthese items are actually being listedfirst I look on Google Images I look onGoogle Shopping and how to try to seesome similarities between you knowwhat's appearing out of you know the topsearch results for that niche and then Iwould see you know how I could add myown creativity and how I could have youknow my own gifts for best friends andhow I could add my own kind of take onthat and so there's a ton of differentstuff here you know you're my personcoffee mugs you know gift cardsnotebooks obviously these would be greatkind of with the perceived value off allthe express so we could you know gothrough a ton of different ways and ifyou want tips on product research andmake sure you check out the video in thedescription I will show all right Iexcuse me I will link to the the video Imade that's about an hour long and it'sby far you know the most comprehensiveShopify product research video so we'renot gonna go super in-depth on how tofind the products in this video but weare is going to talk really quicklyabout how to kind ofthese intangible basic human desiresinto kind of a tangible product sosocial success so this means everybodylikes to look beautiful everybody likesto be in shape so social success is onethat you know it comes to mind reallyquickly people are making hundreds ofmillions of dollars every single yearwith cosmetics with beauty lines youknow with health and fitness productswhether it's you know exercise bands orthere's the new types of lipstick thatKylie Jenner is doing or you knowthere's I saw on trend hunter the otherday that there was a precision you knowlipstick applicator which is kind oflike a new trend and I'm not huge intomakeup personally guys but you know itwould be something that if you wanted toget into that niche you'd have to kindof go down the rabbit hole the peoplewho are successful with this guys arethe ones who go a little bit furtherthan the previous person is willing todo so somebody might give up somebodymight go you know through onesubcategory or might go down you knowjust this this link and that link to thenext website are down the rabbit holebut not go far enough and the people whodifferentiate themselves are the peoplewho are willing to go the extra mile andgo just a little bit further Google justa few more things you know go onFacebook just a bit longer or Instagramor Pinterest and find that product allit takes guys is one niche or oneproduct to totally change your Shopifylife and to totally change youre-commerce life it just works and somaterial well you know material wealthdoesn't necessarily translate as wellwith Shopify and physical products butif you are you know in the digitalproduct area how to make money you knowhow to make money on Shopify how to makemoney on Amazon FBA how to invest inreal estate you know building emaillists with these type of things and thenyou know you could probably transitionit into like a noveltyyou know t-shirt store or something likethat for people who are interested inspecific topics on email list but youknow this one's probably more suited fora digital product so entertainment is anamazing one people love to laugh peoplelove funny people love novelty items andthere's people making you know tons andtons of money selling just novelty itemsor funny you know t-shirts or thingsrelated to whatever their niche there isright you block a seat belt cover Santastocking flask right these areridiculous this would be a great item todropthis probably cost like five cents eachand they're selling it for 1495 and sothere's a bunch of different sites outhere for novelty gift items menorahmenorah yeah so some of these are justreally great so you want to look throughthese shut up and take my money is agood onethis is yeah this is why I'm broke isalso a good one I think I missedactually yeah so this is why I'm brokeis also a good one so they have you knowlike mechanical suits of armor for likeit's 80 grand and they have all types ofdifferent stuff like modern glass cerealbowl you know they have things like thiswhich are obviously gag items but it hastwenty two hundred and eighty eightsales guys and you guys can see thesocial proof on these to see what peopleare interested in what people think arefunny ultra telephotos 426 per and youknow there's just a lot of funny stuffto look through here so novelty andentertainment it is just a huge onethat's never really going to go anywhereself-actualization a personalfulfillment so this kind of is that avery profitable niche if you know how tokind of approach it correctly and what Ithink about when I see this one is youknow people who want to you know developtheir spirituality or to find furtherfulfillment in life in you know somearea of their life and I think of youknow yoga I think of yoga accessories Ithink of essential oils on this one youknow I think of candles maybe I think ofBuddhism or you know decorations for afunction way of a house you know there'sall types of things that you kind ofhave to get yourself into the nicheproduct research mode to kind ofunderstand how to actually capitalize onthese universal things that every singleperson kind of needs to really feel thatsense of fulfillment and happiness thatall humans obviously want so so heavilyso we're talking mass media here youknow celebrity stuff the co Fifi stuffwhen Donald Trump did that ridiculoustweetI'm just staying up to date on what'shappening in real life is a really goodone obviously diet and weight loss isabsolutely huge you know in Americaobviously we're dealing with someobesity out there and it's always kindof going to be a staple in what I liketo call the evergreen mass market niches that are kindof going to you know people are makinghundreds of millions of dollars everysingle year and there's no shortage allyou have to figure out is how to carveout your sub niche obviously youwouldn't like you know just go make aShopify site on weight loss pills butmaybe you know you'd make a Shopify siteon you know how to diet as a teacher inthe urban markets and you sell thingsrelated to that and you know these arejust examples off the top of my head butyou want to kind of take these ideas andthen add your own creativity and do yourown research I could just show you nothis is what you should do you shouldlook at drones you should look at 3dprinting you should look at this thatand that but you know thousands ofpeople are gonna watch this video andthen kind of the dilution of me justtelling you exactly what to do kind ofmakes it useless for everyone so what Iwant to do is show you how to do theresearch yourself so everyone out therewho's watching this video you know ifit's thousands of people or if it getspopular and it's hundreds of thousandsof people that everyone's going to beable to do their own research and findtheir own you know niches and beprofitable themselves so that's why Idon't like to show exact differentthings and even though we're going to ina few minutes I'm going to show three ofthe ones I'm kind of excited about in2018 but you know the point of thisvideo really is to teach you how to doyour own product research from the startso Fitness like we talked about isabsolutely huge self-development cookingis absolutely amazing on Amazon you knowwe sell in the kitchen arena and we didsome pretty pretty awesome numbers inone of our accounts this year just inone of our concert for kitchen sokitchen is absolutely huge there'salways gonna be little items that you'dnever think about one of my favorites ofyou are fan of the channel is obviouslythe garlic press it was very popular onAmazon FBA and then it got verysaturated but there's always the greatpart about kitchen and cooking is theresewing like little items in your kitchenlike a you know a pan holder so we don'tburn yourself on cast-iron or you knowlike I said garlic presses or you knowlemons esters and you really just haveto go down the rabbit hole and find yourspecific niche I'm dating relationshipsgifts for husband gift for wife gift forgirlfriend gift for boyfriend you know Ithink of all of these different thingswe have a very gift oriented account onAmazonas well and we do do drop shipping a tonof drop shipping volume for the you knowromance niche and for kind of the motherfather grandma grandpa Anish as well soyou know just kind of taking advantageof taking a badge but you knowcapitalizing like I said before onpeople's relationships people are alwaysgoing to have relationships as thecenter of the important things in theirlives so another great one is gaming andso gaming is very very interesting it'sonly getting bigger right with eSportswith Mark Cuban investing in eSports fora you know League of Legends andStarcraft and all these different gamesthat even you know I watch them probablymore often than I should because it'svery interesting watching these peoplemaster these incredibly complicatedgaming you know niches and so what whatpeople are doing what people have doneand you know the gaming industry excuseme the gaming niche for Shopify isgetting slightly more competitive butyou know what is it what is always goingto be true is that if you do a littlebit more research to the next personyou're a little bit more creative andyou find your own niche in gamingwhether it's you know maybe it'sNintendo and you make t-shirts with yourown little renditions of you knowpopular characters like Zelda or orwhatever the case may be then maybeyou're going to be able to actuallycarve that out we actually are going totalk about how to add a print on demandwhat's called a print on demand sectionof any Shopify niche a little bit laterin this video which is a great way it'sactually a way that I added you knowabout $10,000 additional revenue permonth to my Shopify stores simply byadding you know a couple clever funnycute designs that relate to what I'mselling on Shopify so for example maybeI'm selling golf stuff then I'm gonnayou know I'm gonna have my graphicartist create me five or ten you knowt-shirt designs or a hoodie designs orwhatever the case may be related to golfand I'm going to sell those on my storeyou know in a new in a differentcategory so that when people come to mystore maybe to buy something that I'madvertising they see this cool shirtthey add it to their car and it's justadditional cart value an additionalrevenue that I wouldn't beotherwise getting and so the last thingthat I want to talk about obviously wetalked about making money up above thelast thing I want to talk about is beaware of current events guys so you knowdon't let yourself just be an inactiveobserver don't let yourself be a passiveobserver of what is happening in thereal world so right now you know there'sobviously a huge upward trend related todrones you know drones are becoming veryvery much more accessible and people areable to actually purchase them now thatthey're down more in the impulse-buyrange you know you can get some specificdrones for I think like 399 now yeah 399for the DJI spark which is you knowobviously incredible for an HD cameraand a fully baked Knisley ready to godrunk and so I just wanted to say beaware of current events so what we'regonna discuss is three stores that Ijust happen across you know that peopleare obviously very intelligentlycapitalizing on of three upward trendingand up and coming kind of niches goinginto 2018 because what you want to doguys is you want to be you want to bethere at the ground level you want to bethere when we're actually going into2018 and you want to capitalize onthings that are obviously becoming moreand more mainstream you know unlessyou're hiding under a rock you realizethat bitcoin is absolutely explodingright now electronic cars Tesla is notgoing anywhere you know if anything theother big manufacturers are desperatelytrying to catch up to them so electriccars are not going anywhere and no wearen't going to be necessarily sellingdrones themselves or bitcoins themselvesor electric cars themselves but all ofthese things guys all these hugemass-market you know misha's needaccessories they need you knowcustomization kits they need skins theyneed all types of things that you knowthe smart people help there arerealizing and capitalizing on all rightso let's talk about this first one thatI wanted to kind of mention is the droneso the drone for those of you who youknow haven't been watching anything atall and for the last few years ourlittle basically devices that allow youto film unbelievably beautiful kind ofaerial perspectives that we're basicallyonunavailable to anyone except for youknow big movie production companiesuntil recently when the technologyactually allowed them to be available tothe mainstream market so drone fly is apretty popular website obviously ane-commerce site and you know I was justlooking through here and I saw a bunchof cool little things that it would bepotentially worth taking a look at andso what we're gonna do is we're notgonna look at the actual journalsthemselves but you know there's a ton ofother stuff here like drone repair dronecomponents maybe we can look at dealsand see what we seebut there's flight controllers asbatteries those remotes there's you knowthere's datalink accessories there's and10i there's all different types ofthings that you know if you can targetpeople correctly and you have areasonable looking site and you knowpeople are just going to buy it from youand a lot of these things I'm sure areincredibly achieved to actually ship andthese these items are not availableelsewhere which is the which of thebeautiful part obviously some of themare but you know DJI does not have manyactual physical locations these would begreat things to actually take a look atit just kind of meets the criteria ofthat you know there's two kind of sixthat we're talking about original and sois it a passionate audience dronesabsolutely are other people making moneydrones absolutely can you target onFacebook we're gonna talk about this onein a second perceived value so dronesseem expensive you know it's a littlemachine that you can control that fliesthe definition of perceived value to medifficulty to find elsewhere absolutelyupward trending we can take a look onGoogle Trends but you know I just Ialready know that it is upward trendingand it's a very interesting niche thatI'm personally passionate about as I usethem myself and I spent a ton of moneyon drums so let's talk about the nextone Bitcoin this is a website called AllThings D central and so they arecapitalizing on the Bitcoin crazethey're literally selling Bitcoin cardsyou can actually buy them in Bitcoin orin cash so they're doing a great jobhere great get crypto gifts they haveBitcoin socks they have Bitcoin mirrorfinish they have Bitcoin you knowkeychains they have Bitcoin playingcards beginner box all timesthings that are just hilarious like youknow encrypt Google pixel so this islike an encryption product virtualreality system popular swag will workfor Bitcoin Bitcoin magic internet moneywith a wizard on it and you know theseare just great Bitcoin not bombs theyhave all different types of merchandisethey have most popular items open dimeBitcoin stick and you know not even justconsidering merchandise here guys thereis going to be a larger mask need forhardware related to Bitcoin so you knowif we're looking here so here's so herewe go so you know those of you out therewho know about Bitcoin you know that youknow there's a lot of different hardwarewallets that are becoming more and morekind of popular and necessary for peoplewho want to protect their Bitcoin alittle bit more and if you guys want meto I can make a kind of an introductionvideo about Bitcoin and how to keep yourBitcoin state because I've had friendswho've had big hacks you know peopleporting their cell phone numbers astheir dual authentication and you knowgetting access to a few hundred thousandof their bitcoins and you know if peoplewere a little bit smarter and used likea treasurer Hardware wallet for exampleoh nice oh so this one sold out and alsoshipping now which is kind ofinteresting but like a treasurerHardware wallet for example you know toreally just transfer these offline andreally create like a 24 a fret keyphrase key that would be that makes italmost impossible if not impossible forpeople to actually hack your bitcoinsthat when you do store them on a centralrepository such as coinbase or Gemini oryou know bit recs or whatever is muchmore possible to actually hijack andsteal your Bitcoin so you know this thiswebsite is doing an absolute fantasticjob of not only taking advantage of thehardware necessary for kind of the moretech tech geeks like myself out thereyou want to keep their Bitcoin you knowas safe as possible but they're alsocapitalizing like I talked about beforewith apparel merchandise crypto art evenI haven't even looked at this one yetactually I'm curious about this socrypto art you know their sons with$10,000 which is absolutely crazy to mebut obviously these are beautifulthe Winklevoss twins that's awesomeyeah so this is just another greatexample of you know somebody who kind ofcapitalized on an upward trend and ismaking a ton of money from itI assume pretty much right right away sothe next one I want to talk about iselectric vehicles and so are we going tobe selling Tesla's on our Shopify storeand no we're not but we could be sellingyou know the accessories for electronicvehicles you know maybe the signs maybethis could be a commercial buyer andthey want to get you know at theiroffice building put up a sign forelectric parking or you know a vehiclestencil or the extension the replacementextension cables or the carrying caseall these accessories guys are verydifficult to find elsewhere I canpromise you these are not being sold atSafeway and they have an incredibly youknow in this case affluent target marketyou know they have a lot of money andthey're very passionate about their carsif they're gonna spend you know close to$100,000 on a Tesla and so those arejust three examples that I wanted totalk about really quickly let's talkabout actually how to see whether or notlike I said you can target it onfacebook so this is the first one dronefly so this is one of the larger Jeroncompanies so if we're talking in theUnited States and this is audienceinsights rossum you don't know I do havea facebook advertising video that talksabout this more in depth we're not gonnatalk about it a bunch right now but itshows you basically whether or not youcan actually detailed or narrowingnarrow target your actual Facebookaudience to really further target youradvertisements to reach people that aremost likely to buy your products so wetarget the United States and we're gonnaput in drone here so we see drone musicthe drone drone metal so let's put it ingeneralokay so here's I just actually saw thisis drone fly so this is literally thecompany that we were just talking aboutwhich is as perfect as it gets so we seethat 97% of the people who areinterested in drone fly are men soobviously when we're creating ourFacebook advertisements for droneaccessories in this specific case wewould not target women because we seethat 54% of all Facebook in general iswomen but only 3% of Facebook whoexpressed interest in the company dronefly or women so we obviously target allmen we'd probably target25 and 44 year olds as we see that'smost of our market and if we can see abunch more info about about people wholike turns which makes it so much easierwe can we can target the multicoptercamera house excuse me the multicopterwarehouse we can target polar Proskyrocket Empire tactical all these yeahDJI one of the biggest drone companiesall these different companies are youknow target is that we can actually usein our detailed targeting section whenyou create our Facebook ads and if youdon't know what I mean by that check outmy Facebook advertising video and Ipromise you will understand it afterthat so that is kind of how you checkwhether or not you can actually sell iton Facebook which is super importantguys everyone always forgets to do thisand it's so so important that you don'tforget how to do this because it's gonnasave you so much time creating a storeputting all this effort in before youactually know whether or not you canreally target your actual perfect buyersthe people who are actually going toconvert at a low enough cost to give youa 50% 75% profit margin which isobviously what you know would be idealso we're gonna talk about Aliexpressreally quickly you know everybody elsekind of talks about all Express we'renot gonna talk about it a ton but youknow the best way to use all Express isto not let yourself get overwhelmed guyswe're not gonna go through all of thesedifferent subcategories and every singleone of these right there's hundreds likeI can go to jewelry and watches and gothrough all like million of these andall of these million have their ownlittlesubcategories as well we're not gonna dothat what we are going to do is go tobest-selling and my cookies are kind ofconfused right now and all they expressbecause I'm in Australia and New Zealandtomorrow but you can always just go tobest-selling Aliexpress calm and this isgoing to show you the best selling itemsfor the week on Aliexpress so you knowpeople always talk about going to allthe different subcategories and lookingthrough all these hundreds of differentthings like everyone else's I just liketo look at the best selling products amI gonna sell this exact product probablynot but I'm going to get the idea youknow ideas from this of what is actuallyselling and then I'm gonna try to useyou know my own creativity and my ownkind of experiences and my own kind ofsearching for related products to sellsomething similar and so what we can seehere is eighty thousand two hundredninety one orders from Aliexpress nowsome of these people are you knowcustomers ordering it for themselves butfor the most part these are people youknow drop shipping these are people whoare selling these on on Facebook ads Icould I could easily see like a like a995 free plus shipping or 695 I meanyou're paying 88 cents a bag and sendingthem out and you know pocketing thedifference after your advertising costany packets shipping so you know I wouldlook through a lot of these we can seethat there's categories you know maybemen or women I would go a little bitfarther than a lot of people most peopleprobably only look kind of at this thesemain ones and then they don't realizethat they proceed into the next sectionbut what you can do is actually go toview more and now you're gonna look atall the best sellers for the week in themen's category you know with a lot ofdifferent kind of specificity and moredetail than you would otherwise have onthe previous page so we see a lot ofdifferent like liquid cases for a dollarninety nine that'd be great againperceived value this kind of seems to meare not gonna be more expensive it looksreally cool obviously it looks nice on afacebook video especially if you'reordering samples for yourself and kindof showing it off and making a nicelittle HD video of it I mean so that'skind of how I would do Mali Expressagain if you want a ton more info on howto do shop with my product research moreso than just you know finding a goodniche then check out the video in thedescription of my Shopify productresearch video I hope you guys will likeit so kind of the last two things I wantto talk about we're gonna talk abouttrend hunter it's a great website that Iuse all the time and then we're gonnatalk about how to actually add t-shirtsto your store for any new sheets shoesand how that you know allows me to addmultiple thousands of dollars ofadditional income I wouldn't otherwisehave simply by adding a print-on-demandt-shirt section to all of my Shopifystores it's very easy and it's obviouslyworth it it's made you an extra you knowten thousand or more dollars per monthevery single monthso what trend hunter is is its kind ofan aggregator of information obviouslyit shows a ton of different you knowwhat's trending all these differentarticles from across the across the webnow you can talk about hundred giftideas for sneakerheads 38 innovations inSmartWatch technology and you know justliterally sitting here for one secondsmartwatches is one that Ithink about smart watchbands or you knowsmart watch cases or smart watch coversor you know smart watch charging dots oryou know all different types of thingsthat I never even would have thoughtabout if I hadn't have just beenrandomly playing around with thiswebsite so we can go to you know gameshere virtual reality is a great one thatyou could you know has tons of differentthings that you could potentially lookinto maybe skins for your oculus riftyou know putting stickers on them tomake them more personalized on theoutside maybe googly eyes or somethinglike that Harry Potter Hogwarts gamesnose controlled those controlled mobilekingsthat's ridiculous I'm intensive gamerrouter so this would be a great veryhighly niche you know big spendingcategory illumination VR pcs you knowmaking your computer sexy or kind ofcreating that gaming station that's kindof become you know a sign of pride forin the gaming world I can do that myself60 gaming ideas for gamers I definitelytake a look at this smart yeah soaugmented reality smart phone gamecontrollers which is fantastic there'snothing that I would ever have thoughtabout without looking at this you know Iwould look at all these gifts ideas forgamers gamer couch culture you know Iwould look through trend hunter with youknow the niches that I'm interested inthe niches that I think will be trendingand issues that I've proven will betrending and have a lot of buzz andother people are making money on againfollowing the stupendous six alwaysfollowing the stupendous you know andyou want to make sure that wow these areactually really cool but I bet these arealso really expensivebut just look looking through these 100gift for college kids you know lookingat neon lights of Pizza nostalgic giftideas for sunglasses all types of thingsas you wouldn't or I at least wouldn'totherwise think about unless I was onthis website it's a fantastic aggregatorof information motion controlled musicalinstruments streaming comic books watermanipulation LED lamps that's absolutelyfantastic remember guys when you arebrowsing through Facebook next time yousee an ad remember what catches yourattentionremember what catches your eyefor what is actually making you click oreven watch for a second longer thanotherwise and then start to think aboutapplying those same things that make youlook to your own Shopify storesself-cleaning quarts bottles you know Ican look through this forever but I knowI don't want to bore anyone and so Iwould just you know recommend going ontrend hunter spending an hour 30 minutes10 minutes whatever it is look if youfollow the vlog obviously no zero daysright so do it for one minute and if youonly do it for one minute that's okaybut at least do it for one minute but Ipromise you you're probably gonna getinterested when you start to lookthrough this stuff because it'sincredibly interesting rollable papertorches you know all different types ofthings so we're not gonna keep keeptelling through that but it's justsomething that I wanted to mention soRedBubble is a cool one it's big it'sbig with YouTube influencers you knowYouTube influencers sell a lot ofmerchandise if you want to see peopleyou know who are selling a ton ofmerchandise take a look at you knowLogan Paul store for example or you gethe you guys or some of the huge you knowyoutubers out there they're making a tonof money and so what I like to use redbubble for is just looking at the topselling men's t-shirts or women'st-shirts you know this is one that out100% buy will cut grass for rupees andyou know that I could make this you knowwill cut grass for Bitcoin or somethinglike that with link or someone else youknow you can always add and that's justliterally off the top of my head you canalways add your own little you knowspins on things this is how amazing thisis for those who recognize this one Fearand Loathing in Las Vegas Mario sellingyou know a variety of different items inhere obviously mushrooms but we won'ttalk about that totally straight if yousee the police warn a brother yeah so Imean these are just great so you knowlooking through these to kind of getideas of how you can actually you knowadd a t-shirt store just a supplementalcomplimentary additional income streamto your Shopify store of t-shirts so thelast thing I want to talk about anothergreat way to find t-shirts that areselling like absolute crazy is usingAmazon and so this is we're looking atthe top brands here and if you guys wantme to make just like a total tutorialfrom start to finish on how to make anadditional you know 10,000 or moredollars every singlewith your Shopify store just usingprint-on-demandyou know there's no upfront inventorycost guys you literally just integratean app that takes you know five minutesand then you all you have to do is pay adesigner five dollars off five or upwork to you know create designs for youand upload them to the app on Shopifyand all of a sudden you have a fullyfunctioning completely ready to go astore for t-shirts for coffee mugs forhoodies for all this stuff so if youguys want me to make a tutorial on how Iconnect to ten thousand dollars everysingle month for my Shopify stores justusing print-on-demand t-shirts leave acomment leave a like obviously make sureyou subscribe guys because I hope youknow you are enjoying this I hope thisis bringing value to you and if it isthen click that subscribe button downbelow and make sure you hit thenotification bar as well because youknow I am lonely so what we're lookingat here is kind of the top brands onAmazon so you know we could look at anynumber of different things here let'suse golf because we talked about itbefore and so obviously these are veryfunny already grab your balls I can'treally that says but it says grab yourballs something we're going golfing yeahso they see me rollin they hatin with agolf tag or XP a golf cart these areabsolutely fantastic you know all wehave to do guys is have them recreatedwith our own designs you know it caneven say pretty much the same thing aslong as it's not trademarked and youreally you don't have to worry as muchabout trademarks and things like that onShopify as you do you want Amazon that'snot me telling you you know don't thinkabout trademark don't think aboutcopyrights or anything like that butit's just not as you know rigorous of aprocess as it is on Amazon where you dohave to worry a lot more just because ofthe visibility and things like that sothese are just some great examples wecould look at all these different topbrands here and I can talk about how toactually find this it's actually kind ofan annoying process to find the topbrands on Amazon but it has a ton ofvalue that is just so valuable and notmany people really know how to do itNeil deGrasse Tyson has is a homeprotection you matter you energy y'allneed science yes so some of these arefantastic so I hope you enjoyed that oneguys remember like let's just have alittle summary reallywhen you're finally needs you need apassionate audience you need people whocare you need people who are going toclick a facebook app go to your Shopifysite and buy the product you need youneed other people that are making moneyyou need it to be a proven age you wantit to be an evergreen something thatappeals to all human beings right and sothey're always going to be a demand forit it's not gonna be seasonal it's notgonna be something that's trending it'snot having something that goes out offashion can you target it on Facebook wetalked about exactly how to figure thatout you want perceived value whetherit's jewelry whether it's you know droneaccessories whether it's electronic caraccessories whether it's 3d printing oryou know maybe it's a I watched chargingdock or any type of things that you findoff trend hunter or creating LEDdisplays for your gaming setup right soyou want the perceived value wanted tobe difficult to find elsewhere and youwant it to be upward trend and guys solet me know if you want me to make thatprint on demand t-shirt video and I hopeyou enjoyed this one guys and I will seeyou on the next one we're going to be inQueenstown New Zealand so I can't waitto talk to you guys all again and makesure you subscribe comment than justthat we will see you next time[Music]you

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hi and welcome to my free six day minicourse on how to build a niche onlinestore now what I'm going to do today isI'm going to give you a very briefintroduction to e-commerce and talkabout all the different ecommercebusiness models that you can choose fromso what are you going to learn in this 6day mini course first of all you'regoing to learn how all the differentonline e-commerce business models workyou're going to learn how to find andevaluate profitable products to sellonline and how to find wholesale vendorswho will sell your product at costyou'll learn how to create a greatlooking website without any technicalexperience whatsoever and essentiallyI'm going to be teaching everything youneed to know to create a niche onlinestore including all the setup and how toaccept credit cards online now thiscourse is for you if you're a parent whowants to work from home in order tospend more time with your kids thiscourse is free if you want to replaceyour income and eventually quit your jobthis course is for you if you want aflexible schedule to do what you wantand spend more time with your loved onesand this course is also for you if youcurrently run a brick-and-mortar storeand you want to move the operationonline now it doesn't really matter ifyou don't currently have any products orservices to offer if you're not exactlysure what you want to sell onlinebecause I'm going to show you how tolaunch a profitable online store fromcomplete scratch and you don't need tohave any prior knowledge whatsoever sobefore we begin I thought I'd just takea little bit of time to talk about someof the students who have gone throughthis course who have gone on to runsuccessful online stores now thisparticular students standing is a singlemom and she actually launched her onlinestore in order to spend more time withher childand so she ended up launching get onrogue comm which is an online storeselling personalized bridesmaids robesand today she makes a healthy for figureper month salary running her store nowthis particular student Sean started anonline store called fine leather workingcalm which is an online store that sellsleather leather working supplies onlineand within 1.5 yearssean has managed to make over sixfigures with his online store andfinally this particular student run hestarted an online store sunny decalscalmselling fabric wall decals online andonce again Shawn makes a healthy fourfigure per month salary selling his ownbranded wall decals online so before webegin I just thought I'd take a coupleof minutes to tell you a little bitabout myself my name is Steve and I runthe popular blog my wife quit her jobcomm where I write about building wealthin entrepreneurship now I started thiswhole entrepreneurship thing back in2007 and I remember that you're verydistinctly because my wife and I we werestuck in a rut now we both workedfull-time and we were both making sixfigures but here's what our lifeconsisted of we would work our full-timejob we would come home we would eatdinner then we watch TV for a couplehours and then we'd go to sleep next daygo to work come home eat dinner watch TVgo to sleep and the cycle went on and onnow normally this wouldn't be so badexcept my wife just really hated her joband you know every single morning beforeshe went to work she would come up to mewith this really long face and she'd belike honey I'm off to the hellhole Icall my job now now if you could imaginesince I had to watch her do this everysingle day it was actually quitedepressing and deep down I knew that sheshould quit her job and I knew that weshould start our own business but wejust couldn't get the courage or findthe time to begin and then somethinghappened she became pregnant with ourfirst child and I remember that day verydistinctly when I saw the pregnancystick because I was super excited but Iwas scared at the same time and thereason is you know I knew this was theperfect excuse for my wife to quit herjob and take care of the kids full-timebut on the flip side we live in a veryexpensive area where you pretty muchhave to have two incomes in order to geta house in a good school district and Iwasn't really willing to sacrifice ourlifestyle and so what we ended up doingis we started brainstorming differentbusinesses that we could pursue and wekind of stumbled upon ecommerce and soin 2007 or online-store bumblebee linenscom was born and this in this store weended up selling wedding linens onlineeven though things started very slowlyfor the first couple months we actuallymanaged to make over six figures in ourfirst year of business which completelyreplaced my wife's salary and so weended up my wife quit her job for goodas soon as her maternity leave was overand she ended up just running ourbusiness from home while taking care ofthe kids so if you look at our livestoday and this is a picture of ourlovely family my wife is just so muchhappier now that she's running ourbusiness she earns a lot more money withour business than with her day job sheonly works a couple of hours each dayshe gets to stay at home the kids shehas a very flexible schedule and thebest part is that our business hascontinued to grow in the double andtriple digits ever since so that itactually blows all of our day jump incomes out of the water today okay and sothat's just a little bit about myentrepreneurship story and I thought I'dalso talk a little bit about myphilosophy for entrepreneurship that I'mgoing to be talking about in this coursefirst of all this six-day mini course isnot a get-rich-quick scheme and it's notabout starting a large company like anAmazon of Facebook or Google it's notabout working 100-hour weeks to makemoney it's mainly about creating abusiness that suits your lifestyle it'sabout creating a business that willallow you to spend time doing thingsthat you love or hanging out with thosepeople that you love and it's basicallya business that increases theflexibility of your lifestyle allows youto set your own schedule and I know ifthat for my wife and I we started ourbusiness so that we could spend moretime with our family and so that's kindof the objective of this course now ifyou are unfamiliar with selling online Ithought I'd just go over some of theadvantages of creating an online storeas opposed to a physical store so forone thing you do not have to bephysically present to make money byusing a computer server who runs yourwebsite your computer can take ordersfor you essentially while you sleep andone of the best parts of having a serverrun your company is that there's verylittle overhead to maintain a websiteand most of the software is actuallyalready written for you all you have todo is customize the website to yourspecific business and you actually haveall you have to do really is load upyour products onto your online storewebsite so with that in mind one of themost common questions that I do getasked is why should I go through allthis trouble of starting my own websitewhen I simply can sell an Amazon Etsy orebay and I have a couple of responsesthat I'm very passionate about this thecompanies like eBay Etsy and Amazon theyreally don't have your interest in linetheir primary concern is their owngrowth in their own stock price they canraise prices at any time they can changetheir policies at any time they canactually change their algorithm to makeyour business harder to find so you getless sales at a moment's notice andoftentimes these sites you know they'rejust very vanilla shopping websites theydon't provide any sort of designflexibility and if you ever shopped oneBay Etsy or Amazon you'll notice thatall the listings on their store they allfollow a similar template and as aresult it's very hard for your businessto stand out amongst the rest of thepack and the fact that every listinglooks the same it actually also hidesyour brandeveryone who shops on Amazon for examplethinks that they're buying from Amazonand not from your online store and soyou're not really building up a brand byselling on these platforms and the worstpart is they charge a percentage of yoursales a significant portion at that eBayfor example it takes between eleven andfifteen percent of your revenue Amazontakes fifteen percent of your revenuesright off the bat and the fact thatthey're taking such a large percentagemakes it that much harder for you tomake money in the long run coupled withthe fact that they could change theirpolicies at any time raise their pricesand put you out of business so that iswhy you need to own your own website youdon't want your business to be at themercy of someone else you want completedesign flexibility to express yourpersonality and your business in orderto stand out from your competitors andmost importantly you want to be incontrol of your own destiny you want toestablish your own brand and essentiallyfuture-proof your business and that'sone of the reasons why you need to ownyour own branded website in the long runnow a lot of people who want to starttheir own business they're kind ofafraid to begin because of the mediamainly have you ever heard the media saythat9 out of 10 businesses fail now this isactually very common saying and I reallyhate to sing with the passion because Ihonestly feel that none of those 10people they start their businesseswithout knowing what to do and I'm afirm believer that if you know whatyou're doing and you have the rightmentor to teach you your chances forsuccess are going to be drasticallyincreased okay so today I thought I'dfirst start out by dispelling some ofthese common myths to make you feel morecomfortable about wanting to start yourown business so the first myth of courseis starting a business is too risky wellwhat if I told you that my wife and Istarted our online store on the sidewhile both working full-time jobsessentially by doing this we had zerorisk because we were collecting ourpaychecks while we were working on ourbusiness and as a result we risked nextto nothing to start our business wedidn't have to pay for a programmerthere were no real development costs wedid everything on the side and soeverything was pretty chill granted ittook a little bit longer but we hadpeace of mind every step of the way aswe were starting our business anothermyth is that starting a business issimply just going to cost too much moneyand just speaking from experience mywife and I started our online storespending only six hundred and twentynine dollars in the main cost of thatsix hundred and twenty nine dollars wasa digital camera and a computer and therest of it about three hundred dollarswas what we spent on our initialinventory for our online store butrealistically speaking you couldactually get started for as little asfive dollars a month and the best partis that the overhead for maintaining anonline store is actually extremely lownow if you look at our business a dayeven if sales were to grind to a halt itwould only cost us about $80 a month tomaintain our store which would allow usto weather any sort of downturn in thelong run now one of the myths also isthat people think that starting anonline store they actually have to carryinventory but one of the business modelsI'm going to talk about in a little bitis called drop shipping where youactually don't have to carry inventoryat all you simply take orders on yourwebsite and then the vendor is actuallyresponsible for shipping the product tothe end customernow one of the other myths that Iconstantly hear about is that starting awebsite is too hard if you're not techsavvy now back when my wife and Istarted it was much harder than it wastodayand honestly today starting an onlinestore is so much easier than it was backin the past you absolutely do not needany technical knowledge to begin and thebest part is all the software is writtenfor you now you basically have twooptions one you can actually find a webhost and install a shopping cartyourself and all the shopping cartsoftware is free because of open sourceopen source essentially means is thatthe software is free and the source codeis essentially given out and maintainedby the community so Linux is an exampleof open source software and there's awhole bunch of open source shopping cartflop platforms out there for you tochoose for free that are very robust nowif you don't want to deal with theserver or installing software and oranything along those lines there areactually companies out there likeShopify or big commerce that willessentially do everything for you andthose are called fully hosted platformsif you ever used one of these platformsthey actually allow you to design yourwebsite very easily and some of themeven offer a drag-and-drop interfacewith which you can just customize yourstore very graphically which makes itvery simple to get started now my minicourse is going to present you with allthe different options for launching youronline store website depending on yourtechnical skill and depending what youwant to do I've done all the shoppingcart research for you all you got to dois do a self assessment of what you wantto spend your time doing and then pickthe appropriate platform for you oneother complaint that I also commonlyhear is that I don't have enough time tostart business well if you look at mylife I have two kids I still work afull-time job I run a blog I run anonline store I run an online storecourse and I also run a podcast andthose of you know me know that I'm notSupermanand in fact I'm quite lazy for exampleif I'm sitting on the couch watching TVand the remote is not next to me there'sno way in hell I'm getting up to get theremote I'm going to watch the samechannel for a long time so the keythat I found being a lazy person myselfis to actually break tasks down intovery small pieces that can beaccomplished in 20 or 30 minutes do alittle bit each day make working on yourbusiness part of your routine and thinkin the long term now if you look at mye-commerce course todayit currently has over 200 plus videosspanning over 60 hours of material andno there's no way in hell I could havedone all that in one sitting I did itgradually over time across several yearsI basically just worked a little bit onit every single day and before you knowitI had all this material to present tothe class now one of the key things tokeep in mind when it comes to time ifyou can't wait for that big block oftime in order to begin it doesn't existbreak the problem into small manageablechunks and then set aside a specifictime every day to work on your businessit doesn't have to be a long time Irecommend just working on working onyour business for five hours a weekthat's really all you need at thebeginning and once you do launch youronline business I can't tell you howexhilarating it feels I still rememberthe joy of getting that first sale inour online store I still rememberstocking the customers who came on ourwebsite to to see how they navigated ouronline store I remember all the highs ofwe got a hold flood of customers Iremember the lows when we first launchedand we didn't have that many customersbut basically every single sale that wedid achieve I felt the tremendous senseof pride and accomplishment because Iwas my own boss I got to set my scheduleI got to call the shots and the bestpart is is that our business providedfinancial security that no one couldactually ever take away from us okay sohopefully with that I've gotten you alittle bit excited about starting yourown online store now I'm going to switchgears a little bit and talk about thespecific online store models that youcan choose from so I mentioned thisearlier but one of the business modelsis called drop shipping and the way dropshipping works is that you put up yourown website and you take orders butinstead of having to pack and ship theorder yourself the vendor is actuallyresponsible for shipping the product tothecustomer and so what happens is you takean order and usually you'll fight off anemail to the vendor and then they'llactually ship to ship the product to theend customer as if they were your storeso the end customer doesn't know aboutthe vendor at all for all intents andpurposes the customer thinks that theymade the purchase from you this iscalled drop shipping and one of theadvantages is that you don't have tocarry inventory and it makes yourbusiness very scalable because as theorders come in you don't have to do thelegwork of shipping and packing orderssomeone else is doing that for you okaythe downside of course is that themargins are going to be a lot lower themargins for job shipping typically areon the order of ten to thirty percentand oftentimes the vendor will chargeyou a drop shipping fee on a per orderbasis as well now one of the otherbusiness models is the traditional modelwhich is where you sell other people'sgoods while carrying your own inventoryokay and one of the advantages ofcarrying your own inventory is that yourprofit margins are a lot higher they'retypically going to be on the order of50% which will allow you to make a lotmore money per sale than with dropshipping but of course on the flip sideyou do have to store your product andyou do have to ship it to the endcustomer but there are a bunch ofthird-party fulfillment houses out therethat you can use to actually act kind oflike a drop shipper for you the nextbusiness model is where you actuallysell your own branded products and thisis essentially where you go out and youbuild products on your own put your ownbrand on it and then sell it as your ownnow a lot of people are intimidated bythis tip but it's actually not thatdifficult to do typically what you cando is you don't really have to inventyour own products you can actually haveexisting products manufactured put yourown brand on them and sell them as yourown and this practice is actually calledwhite labeling another thing that youwould also do is you can take anexisting product make a couple of slighttweaks to it have it made put your ownbrand on it and then sell it as your ownand of course when you're selling yourown products under your own brand theprofit margins are going to be a lothigher often as high as 90% or more okayand finally the final business model Iwant to talk about is selling as anaffiliatethe way affiliate marketing works is youhave a website and you actually refer acustomer to another business where theyactually make a purchase on the otherbusiness's website and essentially whenthat happens when you refer a customerover you actually get a cut of the saleand one of the advantages with affiliatemarketing is one when someone signs upon a referral from you you don't evenhave to support the customer afteryou've referred the sale your job isdone all you do is collect the money andmaking it the simplest business modelecommerce business model to pursue butof course on the flip side the profitmargins are the lowest among all thedifferent types of e-commerce models outthere now if I were to put all thesedifferent models on a nice table andkind of measure the effort level versusthe probability dropshipping would rankkind of on on the order of seven out often in terms of effort level but interms of profitability it would be onthe order of three out of ten becausethe margins aren't that great if youopen a traditional store with inventorythe efforts going to be a little highersince you have to pack and ship ordersin addition in addition to customersupport but the profitability is goingto be much higher I rated it a seven outof ten because your margins are going tobe on the order of 50% if you sell yourown goods under your own brand theeffort level is that much higher becauseyou have to manufacture your own goodsand you have to worry about thelogistics of buying products and higherbulk but the profitability is off thecharts as I mentioned before oftentimesthe margins are going to be 90% or morewhich will allow you to ramp up yourprofits that much fasterand finally affiliate sales model iskind of on the other end of the spectrumit's the easiest model to pursue but theprofitability is also the lowest as wellwhen you're making between five and tenpercent per sale with affiliatemarketing you got to make a whole bunchof sales you got to have a whole bunchof traffic going to your site in orderto make significant money with theaffiliate marketing so that's the end ofthis first lesson I hope it gave you anice overview of all the differentbusiness models that you can pursue andjust remember this is actually step zeroof your six-day mini course in thesubsequent lessons I'm going to show youhow to research a profitable niche howto find vendors to sell you products atI'm going to show you how to launch yourown brand website using open sourcesoftware and I'm going to teach you howto accept credit cards onlineessentially everything you need tolaunch an online store from completescratch so stay tuned for the followinglessons and I hope you enjoyed thelesson

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Hey guys my name is Nora. My name isMarianna and we are with Printful'smarketing team so we've been withPrintful for a few years now and overthe course of this time we have had thepleasure to work with a lot of reallyinspiring and fascinating store ownersand over this time we've noticed that alot of people are doing really greatthings for their stores, but we've alsoregularly noticed a lot ofdon'ts or mistakes that we see peopledoing as well that come up prettyfrequently. So in this video we want totalk about some of these 10 mistakesthat you're doing in your online storeand how you can fix them, so you can yousell more and grow your store evenmore. Let's get started! Mistake numberone – store isn't optimized for mobile.Whatever it is that we're looking on theinternet we're used to looking at on abig screen on our laptops or whatever,but as soon as you put it on a smallerscreen – whole another story. Make surethat it's optimized for mobile. It'simportant because people are becomingmore and more used to shopping on theirmobile phones. Almost 40% of allecommerce purchases during the 2018holiday season happened on asmartphone. So this isn't a trend that'sgoing away. It's just gonna get more andmore popular and more and more peopleare gonna shop on mobile. One good wayhow to test if your site ismobile-friendly is to check… What'sit called again?”Google mobile-friendly test”. You plugin your URL and then Google will tellyou right away whether or not it ismobile-friendly and if it's notmobile-friendly, what are the things youshould work on. You can also justtest it yourself by opening your storeon different devices like a smartphone,different size smartphones, tablets. Youget the picture. Exactly, and if youyou're a bit too close for comfortor getting too accustomed to your siteyou can also give your store or yourdevice to a friend and see how theyinteract with your site. Because that's avery good way to figure out what worksand what doesn't. You can alsohave your friends test and actually makea purchase on mobile. Because it's onething whether or not it looks good onmobile, it's a whole other ballgamewhether or not you can actually checkout and follow through with a purchase.That's also an important thing totest out. Few other things you can doto make sure your store ismobile-friendly is making sure all theicons are fitted to the screen,thesize isn't too small. Make sure yourimage sizes are high quality, but alsonot super huge, so they load quicklyenough and generally you want to makesure that you also have responsivedesign. What that means is that thedesign of your store expands andretracts depending on the size of thescreen you're looking at. Any developercould help you do this, but you can alsotake a look at the themes that yourecommerce platform offers and make sureyou go with a theme that is alsoresponsive and looks good on mobile.Mistake number two – No “About us” page. Inthis day and age, you may have heard, thatstorytelling is a big deal. You have totell your story to be heard, becauseyou've got a lot of competition outthere, a lot of e-commerce stores goingafter your click, so you have to tellyour story. One great way how to doit is through “About us” page.That's a way to build credibility, tobuild this connection with your audienceand just tell your story. A lot ofpeople might think it's just anoverlooked page, people don't actuallyread it. but that's wrong. People do readthe “About us” page and it does helpbuild credibility, because if your brandisn't well known then peopledon't know is the store legit, who am Ibuying from, what is the idea behind thestore? And it also gives you an advantageover the big-box retailers. Theymaybe don't have a unique story thatyou do and it's like a David and Goliaththing, where you can stand out becauseyou're a small business and you canshare your story and who you are.Some of the things you can talk about inyour “About us” page – who you are, aboutyour brand, about your brand values, maybesome brand history. Is it familyowned? Are you building yourbusiness with a friend or is it maybe forcharity? What's the reason for youcreating this business? It also helpsto add a few pictures just so people seethat there's a real human being behindthat store. Mistake number three – poorquality product photos. In the digitalage media is primarily visual. Peopleare still attracted to pretty photos andthe eye is immediately drawn tocolorful visuals or just aestheticallypleasing visuals. It's very importantto integrate things like that on yoursite as well. It also helps to sellyour products, because you're selling thevision of your brand, you're selling animage of your endcustomers wearing your products. Whenyou're shopping online you can'tactually try on a product or touchit, feel it, see what it's like, so ithelps your customers get an idea of whatthey're buying and what they're shoppingfor exactly. It's also useful to adddetails like the size of the model andcomments on the fit. Maybe it's abit tighter, maybe loose fitting?Remember, your customers can't touch ortry on the product so it's very usefulto provide as much as these details aspossible.You can try lifestyle photos for the fit,for the overall look of the garment orwhatever product that you're selling andalso flat lays are cool, they justlook nice and they build thisenvironment, this vibe.Make sure your photos are alsogenerally zoomable so people can zoomin on the details that they'reinterested in. Mistake number four – boringproduct descriptions. What we'retrying to say is product descriptionsthat don't really stand out and don'treally inform the customer aboutanything, that's what qualifies asboring. As we mentioned earlierstorytelling is still very big, peoplewant to know you, they're interested andinvested in telling and learning stories.So that also applies to your productdescriptions. You want to sellyour story and really sell your productsto the customer using language andimagery to help visualize themselves inyour product. Make sure to addinformation which is relevant to thecustomer, remember, there's nothing wrongwith adding that technical information.Do mention the fabric for at-shirt, wash instructions,wash and care instructions. On someof the well-known ecommerce sites outthere you'll notice that the productdescriptions have this balance ofthe creative side and the technical side.Sometimes they're split up in these twolittle tabs with shipping or careinstructions and then they have thebrand language description. Then,going along with your productdescriptions, you also want to include asize guide as well. Then payattention also to grammaror spelling mistakes. You need to usethis opportunity to show off your brandand show how legitimate your store is.When you're writing productdescriptions make sure to include thosekey keywordsabout your product. If it's a t-shirt,make sure to add the actual word “t-shirt”,if you're selling, I don't know, a mug, acoffee mug, do mention the words “coffeemug” in the description, because thatmakes your description and your productthat more searchable. Next step, mistakenumber five and that is confusing a productcatalog. Basically, when a customer landson your site, they should know justintuitively where they want to go orwhere they have to go to find the productsthat they want. That means laying themout andn all of your products out inunderstandable categories or creating anunderstandable collections, just socustomers can easily see “Okay, I want amen's t-shirt – where do I go to find thatexactly?” You don't have to get tooelaborate, if you're running an apparelbusiness, I think, for starters you canjust go with “men's”, “women's” or maybe”t-shirts”, “bottoms”, “accessories” justsomething super simple so there isn'ttoo much overlap between categories.That's something we see oftenwhere people want to simplify theprocess by making severalcategories thinking that you'll justclick just the one you need, but if theproduct appears in several categories itgets a bit confusing. That'sanother thing we also notice – a lot ofcategories, but also too few categories.When you land on a page and it'sjust like a huge list of products andthen it's a little bit overwhelming,because there's so many productshere, I don't know what I actually amlooking for, I don't know what I want, howdo I get through all of this? So it'sfinding that balance of okay whatproducts do I have and how do I showthem and organize them in a way that mycustomers will be able to find what theywant? It actually goes hand in hand withproduct photos, so make sure they'reall similar, that they're of the samestyle so when the person gets to seeyour product grid, when they've opened acategory, it's not too chaotic, so therearen't photos with white backgroundsand suddenly there are lifestyle photos.So it's just more easy on the eye.Mistake number six – no social proof. Justto get started a quick reminder on whatsocial proof means. It's some kind of evidenceof people enjoying your product. Thesedays it takes shape of social mediaposts that are incorporated in the site.Those could be testimonials,user-generated photo.For example, reviews things likethat, just evidence of people using yourproduct and it's important because andthis kind of ties back to your “About us”page, where if you're an unknown brandpeople don't know who you are, they mightnot want to buy from you if they justdon't know if your products are actuallygonna be legit and quality. It justhelps lend your store credibility if newcustomers can see “Oh! This otherperson brought this product and loved itso I must be on the right pageand I could buy from the store as well.”Customers are generally gonna trustreal people over a brand telling themthat this product is quality. Becauseof course we're gonna be tellingeverybody that you're great, but that'sfor people to decide. The easiest way toget more customer reviews and socialproof is just to ask for it. People, ifthey are fans of your product and theywant to help your brand succeed, they'reprobably gonna be more than willing tohelp you out, especially if you'rea little brand just getting started.You can send out an email.In Printful we have ourpacking slips, we can add custom messagesso even there you can say “Hey, leavea review, I would love it!”You can even offer aspecial incentive to everyone who leavesa review by giving them Xpercent off for example. Another coolthing you can do is just make yoursocial proof a bit more personal.Try to connect your story with yourcustomers story. If you see somebodywho's particularly interested in yourbrand or maybe sharing a lot of yourproducts on social media, sharethose photos again, give them a shout-out.Maybe send them thank-you note orsomething, just built that bridge,make it more solid. It'salso always a good idea to reach out tomaybe an influencer orcelebrity becausethey also have a lot of clouts. Iftheir fans see that they are wearing oneof your products, that's also gonnareally help spread the word. Mistakenumber seven – no incentives to buy. Peoplearen't going to want to necessarilyspend their money, especially if it'stheir first time on your store. It'sreally a good idea for you to help nudgethem in the direction that you want togo in. There's a lot of subtle ways,or not so some ways, of doing this so youcan also, for example, in your productdescriptions make the product sound alittle bit more exclusive. “It'sunique product”, “handcrafted” or if you dohand design for example. You can alsodrive the sense of urgency by sayingthat it's a limited time collection.Offer free shipping, this is huge, wealways recommend offering free shipping.We've seen it ourselves in our ownEB tests for our “StartupVitamins” store – people are going tobe more likely to buy even if youincrease the price to take into accountthe shipping. People are more likely tobuy a product with free shipping. Make sure that people know about yourfree shipping offer as soon as they geton that page. You see this all thetime with the little free shippingbanners on the top of the page. I'm sureyou've seen those,it's super effective. Holdingsome kind of a sale or promotiondiscounted prices that's also been howto motivate them to buy more.Those are all good ways to boostsales, but make sure not to be a bit tooeager. Especially for things likepop-ups and and emails. Don'tget too excited, don't jump all over yourcustomer as soon as they land on yourstore just give them a few minutes totake it all in and then go “20% discount”For pop-ups especially werecommend doing like a scroll kind ofpop-up or a time to pop-up so it's notlike your customer lands on your pageimmediately and “Uh 20% off? ButI don't even know why do I wantthis!” Let them browse a littlebit, let them get to know your store orsee your products, peaktheir interest a little bit first.Another good idea in terms of pop-ups isan exit intent to pop-up. That iswhen pop-up software can tell based onwhere the cursor of the mouse is goingif they're about to leave a page, then apop-up will appear “Hey, areyou sure? You know you can stay put onthis page buy something, get a discount.”It's kind of a last-ditch effort tomake them stay. Mistake number eight – too much stuffgoing on. This ties in a little bit withwhat we just talked about in terms ofcreating incentives for people to buythings. Like we just said, youhave to incentivize a little bit, but youhave to be careful with that balance andmake sure that you're not overdoing it.It's a good idea to keep yourstore kind of clean andminimal. You don't want a lot ofdifferent gifs, orlittle illustration pop-upshappening. Keep your store veryneat, clean and easy to navigate. Anotherthing that sometimes is a bit annoyingis that people want to get you tosubscribe or log in too eagerly, create anaccount to check out. People arereally, really sensitive about what dataor what information they share aboutthemselves and surprisingly enough theymay not be willing to share their emailaddress with you. If you do, andagain this also ties in with the last point alittle bit, if you do ask for an emailaddress at the check out, then make sure youalso understand what value they get outof it as well. Thinkof it as currency. You're not justgonna give your email away for no reasonat all, you have to offer somethingthat's gonna be of value. Whether thatis a discount like we mentioned in thelast point or like a free ebook,if you're selling phonecases like a free home screen.Something like that, just something thatmakes them kind of want to actuallyoffer their emails. Mistake number 9 -broken links and broken things. Why is it important? Because it justbums you out to go on a site andsee a broken link. You want to buysomething and you can't, so you just leave.It also kind of damages yourreputation and your credibility if afirst time customers on your pageclick a button and it doesn't work,it's not a good look. They mightnot think that you're credible, yourbusiness is legit and they're probablynot gonna want to leave their creditcard information with you. That's justa very basic bottom line thing thatyou should do – make sure everythingworks. You should testyour store on your desktop, on yourmobile device, make sure there's no bugs, allyour links work and they're all clickablewhen they should be. You can also testyour checkout process to make sure thatyou can go through it that it's smooth,that it's quick and you know it actuallyworks. Make sure that people can submit their paymentsand get their orders. One little thing we've alsonoticed are these little social mediaicons that tend to appear at the bottomof the page. Make sure that they gosomewhere. If you don't have an Instagramor a Facebook account or Twitter, thenjust don't use them.If you do have one make sure thatyou actually have some content on therebecause that's another level of sort ofsketchiness.That's an example of social proof,somebody scrolls down to the bottom ofthe page see your Instagram accountclick and there's no posts, no nothing. “Oh,do I want to buy from this store? I don't think so.”We've arrived at mistake number 10 whichis difficult checkout flow. Which isarguably the most important one.In this case let's imagine a customerhas landed on your store, they're reallyinto it, they love your products, theyactually click on one, add it to theirbasket and they're on their way tocheckout and they expect that “okay,couple clicks and this product is gonna bemine.” But then they're asked tocreate an account, they're asked todo something else. Check this box andtype this information. “I don'twant to, nevermind this is too mucheffort I'm putting this product back andleaving.” You're so close to the finish line,with the checkout you almost have thatsale. You just really want to makesure that the process is super smooth.You want to ask for the least amount ofinformation as possible to get that.If they have to type a milliondifferent things, they're just gonnaget annoyed, they're gonna get lazy andthey're not gonna do it. So make surethat it's as few steps as possible, aseasy as possible. Make sure thatyou have the payment methods thatthey're used to paying,accepting credit cards, PayPal thatkind of thing. Exactly and another veryimportant thing is that the checkout flow islike the Holy Grail.It's just super focused, no distractions,no sales, no promos. Your customerhas already placed a few items in theirbasket and now you got to getthem to the finish line, no distractions.That's the one CTA – purchase.And that's all you should be focusing onat this point. A thing you can doto make sure your checkout is easyand seamless and we've already touchedon this before throughout this talk,is to test it out yourselfMake sure that you can buy aproduct you know give it to a friend,make sure they can buy a product.Go through theprocess yourself and then make sure thatthe product also works in thebackend as well, that it actually syncs withyour e-commerce platform withPrintful and that it actually goesthrough. Remember to check if it'seasy to buy in Mobile. Alright andthat's it from us guys! We hope you foundthis very helpful and we'd love to hearfrom you as well. If you have anyquestions about what you might be doingwrong, what you might be doing right. Ifyou have noticed what others are doing wrongwe'd love to hear it, so post it in thecomment. As always keep hustling,keep doing your best and keep workinghard and good luck! Good luck! Hey, there!It's a Wes from Printful! I hope you likedthat video. Leave us a comment below onwhat video you'd like for us to make next.Subscribe to our YouTube channel andclick on that Bell icon, so that way youalways get a notification when we have anew video.

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this video we're gonna do a completereview and talk about what ecommerceshopping cart is right for you so thereare a lot of shopping carts out therebut most of them are outdated not builtfor e-commerce or just lacking vitalfeatures that you need in your businessso that leads us with just these threeright here so we have shopifybigcommerce and WooCommerce so first offright off the bat I got to tell youthere is a difference between hosted andunholstered shopping carts so Shopifyand big commerce are very similarthey're both hosted shopping carts whichis what you want a self-hosted shoppingcart means that you need to either hostit on your own computer or your ownserver or that you need to buy athird-party server which is much morecommon so you might need to buy Bluehostto run WooCommerce but let's first offlet's look at Shopify and BigCommerceand compare the two very similarplatforms except for in my opinionShopify is much better it has bettertemplates it's easier to use much easierto use in my opinion better add-ons andplugins that go right into it and on topof that BigCommerce has a limit if yousell too much you actually get bumped upto the next here so let's eliminate bigcommerce from this so now we're leftwith really Shopify in WooCommerce andbefore I go any further I do have linksup here and down below in the show notesshopify bigcommerce both if you usethese lengths you get a free 14-daytrial or if you want to go withWooCommerce you are gonna have to payfor Bluehost a hosting service so youcan use those links up here but for nowlet's go back into Shopify versusWooCommerce so let's start off talkingabout Shopify so Shopify is built fore-commerce which is really important ifthat's what you're trying to do ifyou're trying to build an e-commerceshopping platform you're gonna wantsomething that's built from the groundup specifically for those needsWooCommerce on the other hand is aplug-in to WordPress which is made forblogging and we'll talk more about thatlater top of that it has a lot of betterfeatures in my opinion a lot of thingsthat are just automatically built intoit that are perfect for selling yourproducts and it has amazing apps amazinglittle plugins and apps that go alongwith it things that will help increaseyour salesnow what commerce does have some pluginsas well some appsthey go with it except they're notnearly as advanced as shop fives are sosome other things is it integratesreally well with Facebook Pinterest abunch of other platforms that's one ofthe things I really like about Shopifyis they're on top of their game everytime a new feature comes out if Facebookreleases now all of a sudden you cansell on Facebook for instance which theydid not that long ago they will releasethat feature a WooCommerce since it'stechnically a free plug-in to WordPressthey don't release those features quiteas readily as Shopify Shopify's entirebusiness model is served around itse-commerce customers they're just thereon top of it overall one last thing tonote about Java is they have greatcustomer support if you have an issue oryou can't figure out how to do somethingyou can give them a call and they willhelp you do thatWooCommerce does not have nearly as goodof customer support so that's a veryvital feature especially when you'refirst getting started Shopify butWooCommerce does have some advantages aswell it is technically free it's reallynot you have to still pay for hostingbut it is cheaper it is cheaper thanShopify so if you're on an extremelytight budget and very technicalWooCommerce might make senseanother thing it might make sense is ifyou have lots of small stores becauseyou'd only pay for hosting one time andthen each additional store is more orless free I mean there's sometechnicalities to this but if you'regonna have let's say five small storesit's much cheaper to go with WooCommercethan it is Shopifyanother use case where it might makesense is if you're selling info projectproducts or digital products I sell aneffective e-commerce stock conferencesince I sell courses on how you canstart an online store and I saw courseson Facebook ads and I use a wordpresswebsite and the WooCommerce plug-in tosell those info products now my mainecommerce stores are I'm actuallyselling physical products you better betI'm gonna be using Shopify so it's likeI said very good for blogging becauseit's built on WordPress which is thebest blogging platform out there in myopinion I'm sure some people woulddisagree with that but it's the mostpopular for sure top of that it's not asprofessional when I talk to someone thatuses lucamI assume they're new to e-commerce theydon't really know what they're doing Iwill say there's one exception out aboutliterally hundreds of e-commerceentrepreneurs that I know only one usenew commerce and he does sell a digitalproduct every single physical productsell or e-commerce seller that I knoweither is on Shopify or wishes they wereon Shopify so you are also more likelyto get hacked with new commerce becauseitself or because you have to self hostit there's a better chance of gettinghacked on top of that I've had a lot ofpeople that I've known in the past thatwe're using new commerce and they saidthat they had some issues with that it'snever happened to me personally but thatis something to be aware of because alot of the plugins need updating onWordPress there could create somebackdoor issues with that it is also alittle bit harder to customize Shopifyis much more user friendly when it comesto customization if you're verytechnical you can still do it with mucommerce but Shopify is much easier andfinally last but not least WooCommerceis more complicated to set up Iliterally have a video where I set up aShopify store in four minutes super easyto do you could never do that withWooCommerce it would take much muchlonger I've I'll link that down below ifyou want to see the video on how I setup a shop size site in just four minutesso let's talk about when you would useeach platform when it would make senseif you have info products or digitalproducts WooCommerce may make sense I'mnot saying it makes sense in allsituations you still might want to useShopify but I personally am using it formy digital product my info productwebsite it also might make sense if youhave lots of small stores and you'retrying to save money and if blogging isthe main focus of your business you alsomay want to take a look at WooCommercelast but not least the only way I thinkyou should even consider WooCommerce isif you're very technical if you are abeginner you're new to this world 100percent go with Shopify so 99% of thepeople watching this video I highlyrecommend Shopify there is a smallpercentage of you out there thatWooCommerce might be a good fit for youso not surprisingly Shopify is thewinner I have link up here and if youuse that link I will not only do you geta free 14-day trial I get a smallkickback because it is an affiliate linkso as a thank youI'm gonna give you a free 30-minuteconsultation session to help you set upyour store no strings attached I'm nottrying to upsell you it's merely just athank you so you can get the link upthere or down below in the show notes infact this is how I can prove to you thatit's an unbiased review I don't carewhat platform you choose I highly thinkthat you should go with Shopify but evenif you want to go with big commerce orif you want to go with WooCommerce whichyou'll need hosting for you'll needBluehost is what I recommend andpersonally use if you use my link forany three of those up here or down belowin the show notes I will gladly give youthe free 30-minute consultation bothBigCommerce and Shopify do you have afree 14-day trial so if you want to testthem out and determine it for yourselfyou get the the links here and last butnot least before you go don't forget toget the online source success packsespecially if you're starting an onlinestore I have a checklist that I think iseverything I've learned about startingan online store put in checklist formthings that you might not think aboutsuch as setting up Google Analytics andyour Facebook pixel right away as a lotof things on there you probably haven'tthought of unless you've started a fewecommerce businesses like I have on topof that make sure you click thatsubscribe button if you like this videosubscribe down below and I have a tonmore free YouTube videos coming outtutorial videos how to start your onlinestore all kinds of great videos downbelow if you click Subscribe you'll getthose for free obviously last but notleast if you have any questions pleaseleave it down below in the commentsection I answer every single one sofeel free to leave your question downthere and thank you so much for watchingthis video I really appreciate it andgood luck on starting your ecommercebusiness

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hey everyone as you know our YouTubechannels primarily focused aroundselling on Amazon but we've alsodiscovered that the majority of ouraudience also has their own smallecommerce stores so we wanted to bringon Joe from Clay vo which is a marketleading marketing automation platform totalk to us a little bit more aboutselling through your own e-commercestores and some of the things that wecan be doing from a marketing standpointto ultimately grow our business Joe howyou doing today I was going thank youfor having meI've been with clavia for about sixmonths now and we have a really amazingproduct that I'm super happy to hear totalk about todayunlike most marketing platforms that areout there clavia really focuses onhelping ecommerce businesses grow we dothat through a lot of different ways butthe main differentiators that we werenatively built to help ecommercebusinesses really listen and understandwhat their customers are actuallytelling them either through likebehavioral data that they're sharingthrough you know their web browsingactivity or through their actualpurchasing or web browsing on productpages things like that but then we allowyou to do is create really customizedemail marketing and advertising messagesto share with your customerswe believe that segmentation andpersonalization are what really helpsyou build true customer relationshipsand that's the big clavia differentiatorwe believe that by building reallystrong customer relationships and doingthat at you know a pretty sizeable scalethat's how you can really start to drivegrowth and value for your business soJoe I think the majority of the peoplewatching this they you know they sell onAmazon oftentimes people looking todiversify their sales off of Amazon andprobably what's most common of ouraudience is to have a small Shopifystore or another econ platform wherethey're they're getting started to sellsome of their products off of Amazonmost of them are a little bit smallerand the majority of are probably kind oflike just getting started in thee-commerce game so why don't we startthere and talk a little bit about whatyou see is some of the most importantthings for these people who are you knowjust getting started with their firste-commerce store to be thinking about asas really just general marketing goes Ithink in today's day and age the biggesttenant that you should really bethinking about is what do you know aboutyour customers and what data points doyou have on those customers that you canuse to really help craft really specificmarketing one of the things that wealways say Flavio is the days ofbatching blast email are dead those werethe days when you would sort of look atwho you had on your customer list andyou would decide to send every singlecustomer whether it was a hundred or10,000 or more all the same you knowpeople don't really respond to that Ithink what we've seen as time has goneon is their expectations for what goodmarketing is has really elevated they'relooking for you know brands andadvertisers to provide them with reallyspecific messages that are about theproducts about the content about what'sof interest to them as an individual andI think one of the things with that isunderstanding the data that you have soreally being cognizant of the differentpoints that you're getting from yourecommerce platform for instance and howyou can really use that information tocurate the marketing messages thatyou're sending and some of these emailfunnels can get pretty complex you knowa lot of people who are verysophisticated marketers have some reallypretty amazing email funnels if you arejust getting started what do you feellike is like the lowest hanging fruit orlike the first maybe two or three oreven five different types of just kindalike email funnels or marketingautomation you should set up for yourcustomers definitely for us we alwaysrecommend that first and foremost whensomeone comes to your website and theysign up to receive your newsletter orthey sign up to be on your file thatyou're actually sending them a welcomeseries that you're welcome welcomingthem and thanking them for the actionthey've just taken you're sharing someinformation about your brand maybeyou're sharing what some of your topproducts are that other customers whohave subscribed are interested in sortof just giving them some cues on how toengage with your brand how best to youknow approach your products what yourdifferent product selection is dependinghow many individual items you have youwant to give them you knowsome highlights what are the top sellerspeople love those types ofrecommendations the next one that Ithink is really important and it'sdefinitely a moneymaker for ourcustomers is really thinking about yourabandoned card series so what that meansI'm sure you've all received an emaillike this before but you have someonewho's on your website and say they'rebrowsing you know hair care products orsomething along those lines and they putsomething in their cart but they don'tactually go through and purchase that'sa prime opportunity to you know sendthem an email shortly thereafter sayinglike hey Greg like you left this in yourcart did you want to buy it they wereobviously very close to making thatpurchase what we see is that thatadditional sort of just it's a gentlepush it's a gentle prompt like are yousure you didn't want this product reallyhelps to drive conversion additionallyanother flow that we really recommend tothink about is abandoned browse behaviorso similar to abandon cart you seesomeone who is engaging with the productmultiple times that's a really bigopportunity to reach out to them andmaybe send them a small offer for youknow five or 10% or 15% whatever yourthreshold is on that particular productjust to get them to sort of push overthe edge you know through their behaviorthat they're engaging with the productthey're looking at it so they'reinterested it's the perfect time to sortof incentivize them and say like hey areyou you know is this product right foryoucool thanks for those Joe's so welcomeseers the abandoned cart email is anabandoned browser serious all I agreethose are all kind of like low-hangingfruit items on forgetting our buildingcustomer kind of like engagement andloyalty than getting them come back tofinish kind of that purchase the way Ithink about it you may think about alittle differently Joe's like when we'rethinking about kind of marketingautomation to me like email is probablythe easiest to set up and probably thelowest hanging fruit I know when you usea platform say like Clay vo the way atleast my brain works like the next stackof kind of complexity on top of that orif you want to get a little bit moresophisticated is stacking on top someperformance marketing ads something likeFacebook ads do you want to talk alittle bit about like taking it to thenext level and how you canbuild segments and target for differentfor example Facebook ads great questionso this goes back to what we weretalking about a little bit earlier theidea of using your data to buildsegments and to really drivepersonalization through those segmentsof people's buying behavior you canbuild a segment through play videoreally based on any sort of data pointthat you have about a customer thinkingabout it in the most simplistic way wehave something we often talk aboutcalled like our VIP shopping list oryour VIP customers those are thecustomers who are shopping with youfairly regularly they're spending quitea bit of money with you and they're youknow average order price is fairly highthey're kind of your brand advocates sothose are the individuals when I thinkabout how I want to grow my business Iwant to go find more people who matchthose same sort of customer attributeswith Clay vo what you can do isessentially build out that VIP segmentand then you can essentially sync itwith Facebook and then throughFacebook's targeting you can actuallysay hey go find more of these VIPshoppers using their look-aliketargeting you would create your adsdirectly in facebook and then you youknow give them some sort of a brandvalue message something to drive thoselook like VIP shoppers to your site andhopefully convert them what are someother items that you see e-commercestores doing right now that are kind oflike in your mind just kind of likeno-brainers you know like we talked alittle bit about creating good segmentsabout some like the low-hanging fruit asfar as the like the email automations goif you wanna be a little moresophisticated you can stack up pay twoads kind of like on top of that what aresome other things that you feel likeit's like men when you get you know yourmarketing platform like clay vo set uplike in the first month like you need tomake sure to do this because this islike highly impactful and not a lot ofwork to get set up kind of when I thinkabout it it's like creativity is yourlimit so if you know that for yourproducts going back to the haircareexample for instance if you aremarketing to an individual who's abrunette wouldn't be so much better toactually deliver marketing to them basedon their actual hair color for instanceso you canwe'll use clay vo forms to set up aforum in its most simplistic way youcould just collect someone's emailaddress that's great for building youryour newsletter file for instance butwhat's really impactful is you could saylike hey what type of you know haircolor do you have and then they selfselect so then you can actually use whatthey've provided with you as a new datapoint to then deliver personalizedmarketing so thinking about what newdata points you can collect like howoften someone might be looking topurchase or what their favorite productsare favorite colors are those are reallybasic types of questions that you canask but you could then tailor marketingto them so long story long answer isthat really thinking about whatadditional data points would be helpfulfor you to have on your customers andthen asking them directly for it throughyou know our forms functionality it'sgoing to be a huge opportunity for youto just find more ways to market to themin a really personalized manner that'ssomething we do here at Jungle Scott isyou know whenever someone signs up forour email list or we try to segment allof our customers this way we just askeda simple question like are you alreadyselling on Amazon or are you kind oflike looking to get started and then thetype of content that we're giving youand the helpful resources whateverarrows are more tailored to kind of likewhere you're at in your business andjust by doing that we've really seenlike engagement grow quite a bit andthat would probably be like the start ofit right like if we want to take it onestep further now we can say like okay noif you're not selling on Amazon maybelike why do you want to or like worryabout right now or is this gonna be aside hustle or a full-time thing andthen people who are you know we could betalking about the amount of revenuethey're at their biggest pain pointswhatever else so it's pretty cool howlike sophisticated you can get with thisand at the end of the day it'sultimately better for your customer aswell right because no one likes gettinglike is you know sent a whole bunch ofemails that maybe aren't really relevantor whatever else so by sending just likemore target it's like you can help themmore by like giving them what's mostimportant to them and it's like whatthey're looking for maybe in their inboxor maybe in their ads that day yes yousort of put yourself back in their shoeswe're all consumers to like we receiveemails we know what we like and what wedon't like and what's gonna resonatewith us so thinking through that is kindof via like your gut reaction like isthis gonna be something that would workfor me is this gonna make senseto me we're thinking about optimizinglet's use eBay Ellis to start for anexample like optimizing the ultimategoal is likely going to be to get peopleto come to your site and to purchasesomething what are what are some tipsthat you have for optimizing kind ofemail flows and you know like as anexample here at jungle scale we'realways testing different types ofsubjects to see what gets the betteropen rate and they're once they're inthere like longer form versus shorterform versus a CTA versus there's endlessamounts of things that you kind of liketest and optimize do you have any tipsfor what you think is kind of like thehighest impact things or the things thatyou should be testing first yeah sofirst and foremost I'm glad youmentioned testing and that's somethingthat I always sort of preaches makingsure that you are testing with clearlythat's very easy to go and in tests youknow subject lines delivery times thingsof that nature so you can't you can'timprove or optimize if you're nottesting so first and foremost that's thenumber one thing I would say beyond thatI would really make sure that you'regoing through and when you're gonnadeliver an email to a particular groupof people say you have like a you know afairly large list you have 10,000 peoplebut you know 2,000 of them have not beenengaging with your emails we wouldrecommend that you sort of pull thatgroup out what's going to help youdeliver more emails is making sure thatyou have high engagement on your emailsso getting to the inbox is the ultimatelike goal and when you sort of structureyour emails and optimize them to sayLouis and I want to just send to asegment of users or segment of customerswho have recently engaged so they'veopened an email that's gonna help yousort of put one like threshold down I'msaying like these are actually engagedcustomersdo you've any other deliverability bestpractices that's obviously veryimportant as you pointed out yeahdefinitely deliverability is sort of ahot topic I would say across the spacein the industry I think one of thethings that we really try to explain toour customers is to make sure that youare sort of cleaning your lists and thatyou're using the most up-to-date listfor friends that have been establishedfor a while sometimes they have customernames on there their list that they'vehad for a long time there they might notnecessarily know how some of thosecustomers even came toexist it's always a best practice in oureyes to go through and clean your listand pull out people who have not beenengaging ultimately pulling those peopleout should help you drive betterengagement better deliverability keepingthem those non engagers in the ones thatwe kind of label sometimes is avoidthey're ultimately going to drive downyour deliverability if you don't gothrough that cleaning action so it'sdefinitely something we push for ourcustomers to think about and definitelya practice that will help so Joe I justgot done with a number of South bySouthwest talks here in Austin one ofthe hot topics right now throughout thetech industry is machine learning or AIare you guys integrating this into theColegio tool or how are you guysthinking about integrating it looks likethe future of technology now yeah greatquestion first I'm jealous that you'reon South by Southwest I've never beenready here it's absolutely incredibleyes so data science AI all a main partof the clay vo as an organization andhow like we're structured and how ourteams are built we're doing some reallyamazing exciting things there one of myfavorite features that we actually justlaunched at the start of the year is ourpredicted date of next order so what'sreally amazing is once you've hit acertain threshold of orders in clavia wecan actually go out and predict for yourfull customer list when they're nextmost likely to purchase so we'll be ableto tell you exactly how much we believethat they're going to spend and whenthey're actually likely to spend andwhat that allows you to do is kind oftake two different actions depending onwhat happens so first you could say likeokay Greg is about to purchase XYZproduct and he's gonna do that on August30th say no it's August 20th and Greghasn't made that purchase but we reallyhope he does we could send him a messageand say like hey like here's what here'sa you know small discount or here's yourfavorite product like is it time toreact or resupply yourself so givingthem that gentle nudge just in advanceto really hold you know push themforward to make that purchase or on thesort of other side of that if you'resupposed to purchase on August 20th andyou haven't we can actually through playvo send themautomated flow and say hey like wenoticed that you haven't read yourcoffee supply for the month like here's10% off you know that type of a messagelike are you interested in resupplyingyourself so you can actually recoupthose sales that we predicted you wouldbe getting and that youth miss so it'sjust an another additional opportunityto try to drive more revenue for yourbusiness well joy I want to thank youvery much for coming on giving a lot ofthis valuable information to ouraudience I also want to personally thankclavia for sponsoring the five-minutepitch those who aren't familiar with thefive-minute pitch you can search it onYouTube right now it's a shark tankstyle pitching competition where smallbusinesses most likely yourself can wina $50,000 prize to help them grow theirbusiness Columbia is generous enough tosponsor it to help us raise the $50,000they've also been very helpful to ouraudience helping them think about howthey can grow their marketingspecifically with their e-commercestores so Joe if the people who arewatching this are interested in signingup for a clay we're learning more aboutit where does the best way for them tofind that out definitely I would GooglePlay do que la vie iyo comm and come onover we have free trial if you haveunder 250 contacts and then which reallymeans mo clay do is we offer sort ofmonth-to-month pricing and it'sbasically depends on how many contactsyou have in your list so what you getwith that is you know a ton offunctionality it's very easy to use andit's definitely going to be impactfulfor helping you make more money sodefinitely check us out if you have anyquestions I'm always here to help -awesome thank you very much John have anice thing[Music]

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