By Fabian Tan | Submitted On June 09, 2011
Are you planning your eBook Internet marketing strategy or are planning to do so soon? Planning a strategy to market your ebooks requires a lot of careful thought and decision-making to ensure that your eBook campaign is a success. Writing an eBook takes a lot of hard work, and you will want to make sure it gets into as many hands as possible, as well as making it a profitable venture for you.
Here are 5 vital elements of a successful eBook Internet marketing strategy:
1. A High-Converting Sales Page
Having your own sales page to sell your eBook is very important. The purpose of this page is to sell your ebook, nothing else. It should contain an eyeball-grabbing headline, benefits, a powerful call-to-action and the order button. Getting your own website these days is very easy, as domain registration costs and hosting costs are very low nowadays.
2. An Affiliate Program
Having your own affiliate program can help you to explode your sales exponentially. An affiliate program lets other marketers promote your eBook for a share of the profits, called an affiliate commission. For ebooks, typical commission rates are 50% up to even 75%, but this is because of the low costs involved in producing ebooks. It is worth it to give away 50% of your profits to an affiliate, because it is free advertising for you. They are doing all the hard work in marketing and advertising your ebook, and you only pay commissions when they make sales, which makes it a win-win for everyone.
3. List Building
List building can increase your sales dramatically if you do it right. You can add an opt-in form on your sales page or after your customers order your product, to build a list of subscribers and customers. You can queue up broadcasts which promote your eBook again to those who did not buy it the first time around, and you can also promote other products. The list will probably end up being the most vital asset in your business, so treat it right.
4. Free Traffic
Web traffic is the fuel for any online business. Without traffic, there is no business. Just like an offline store needs foot traffic to survive, an Internet business needs visitors coming in to the website to make sales. Thankfully, there are many methods for getting free traffic to your website online, including article marketing, free classified ads, forum marketing and social media marketing. Study these methods so you can implement your free traffic campaigns.
5. Paid Traffic
The next level of traffic is paid traffic, which allows you to expand your business even further. While free traffic can be great for getting visitors and sales, with paid traffic, you can expand your business faster. With free traffic, you are spending time to acquire that traffic, and we all only have 24 hours a day. However, with paid traffic, you are leveraging your resources to get traffic on autopilot. Some top traffic generation techniques that require funds, but are very profitable, are pay-per-click advertising, email solo advertising, Facebook ads, banner advertising and offline advertising in newsletters and magazines.
Now that you have a good idea of what a successful eBook internet marketing strategy looks like, it’s time to make your name in the online field. Writing your eBook is just the first step. Promoting it is where the rubber meets the road. Are you ready to stand up to the challenge? Then it’s time to start taking massive action!
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