By Michael Senoff | Submitted On July 25, 2006
If you want to know a sure-fire, almost 100% fool proof secret that will keep your Internet marketing business alive and thriving for years into the future, then this article will show you how.
It’s a simple secret, but a secret most people never understand. And yet, if you know and understand it, you almost can’t fail.
Anyway, here is the “secret:
Success and failure, for the most part, all boils down to selling people what they want and not what they need.
For example, let’s take a multi-millionaire who loves making money and has more money than he could ever possibly spend in ten lifetimes.
He may not need more money, but he wants it. And so, he will be open to ways to multiply his fortune.
On the other hand, let’s say this guy really needs a prostate examination, but is in denial there anything wrong with him.
And doesn’t want to hear about the subject.
Well guess what?
You could show him all the data on his family history with prostate cancer, on people his age and other relevant data that proves beyond a shadow of a doubt he really needs to have his prostate looked at, and it won’t matter to him one bit.
Sure, he needs it.
But he doesn’t want it.
And so, that offer for a free prostate exam or bottle of pills won’t mean jack squat to him. Even though he may need it, and even though he can easily afford it.
The point?
People don’t necessarily always buy what they need. But they will always buy the things they want.
And so, when you’re selling online (or offline) as long as you focus on what your customers wants — and not what they need — you’re going to be in business for a long time.
Like I said, it’s not a complicated secret at all.
And yet, look around you and you will see 90% of Internet marketers doing the exact opposite.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: http://hardtofindseminars.com/Audio_Marketing_Service.htm
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