By Gaurav Jain | Submitted On April 07, 2018
With the help of ecommerce platform providers, it has become easy to build an online store. However, to grab the attention of customers and convince them to buy from your online store needs more efforts.
In spite of the neck to neck competition in the ecommerce industry, you may have noticed that some online stores manage to gain the attention of customers. How do these online stores manage to choose the top ecommerce platforms which would help them in effectively selling the wide category of products? What are the tips that help the ecommerce platforms to being the favorite choice of the online store owners?
Let’s take a look at the 4 helpful tips which can help in achieving success.
Eye catching ecommerce website templates- It’s not just the variety of products that attract the customers but also the attractive website. Beautiful design themes should be a part of your website as it is necessary for creating an engaging site. Also providing facility to optimize themes across various devices and providing convenient ways for shopping can be a cherry on the cake. This can be achieved by implementing the UI/ UX techniques which help in building up an engaging website.
Make your brand mobile ready- Top ecommerce platforms ensure that the power of mobile commerce is utilized in a smart way. In an era where mobile phones have become a necessity for almost every one of us, creating mobile friendly website can’t be missed at all. The online websites need to be easily accessible from all the basic to high-level mobile devices. Store owners can leverage the latest technology to build a quick loading site and provide the best shopping experience to the customers on their mobile phones.
Utilizing the power of social media- Visiting various social media sites is a part of the daily routine of almost each and every customer. Apart from being connected to friends and family, people use social media to look for various products that they need. Top ecommerce platforms provide the facility of integration with various social media channels and carefully analyze the visitors and followers which is itself a good marketing strategy. Depending on the preference of your customers, you can arrange various contests and offer discounts to encourage the customers to buy from your store..
Offering a personalized touch with the marketing deals- One of the best ways to create a reputation for your online store is by engaging the customers with multiple channels and offering them a personalized touch. Keeping the customers updated regarding the new product launches, offers, deals etc using the browser and PUSH notifications, SMS, emails can help in better sales. It becomes easy to pull the customers back to your site using these effective marketing tools.
There are several top ecommerce platforms on the market that provides various features that can help you create an online store. Analysing the requirements and target of your online business is the first step to do before choosing a suitable platform.
You can pick Store Hippo ecommerce platform which provides features to apply all the listed tips. With Store Hippo you can design various templates, create mobile ready sites, integrate various social media channels etc and take your business to a new level of success.
Gaurav Jain is an ecommerce marketing strategist with 5+ years of experience. He writes extensively about the latest ecommerce trends and encourages people to take up the new ways to make their online business a better one. His articles regarding top ecommerce platforms come from the rich experience of strategizing and handling online business across industry verticals.
Article Source: https://EzineArticles.com/expert/Gaurav_Jain/2476599