By Maulik D Shah | Submitted On March 27, 2018
WordPress is no more confined to being a simple publishing platform. It is now considered to be one of the most powerful CMS. Several reputed names like BBC, Mashable, CNN, TechCrunch etc have been using WordPress as a platform for their website. Initially, people were quite skeptical about using WordPress to build ecommerce websites. But now, thanks to WooCommerce the scenario has changed and WordPress has become a favourite platform for several small ecommerce store owners.
So what makes WordPress a popular choice amongst them? Let us know about it in brief:
Extremely easy to install, configure and use
In past, if you have tried creating your blog with WordPress you must be aware that it is very easy to create an account and write blogs on it. One doesn’t need to know coding in order to create a website with WordPress. However if you have specific demands, you can also hire professionals who provide with WordPress customization services and create your website exactly according to your business requirements. WordPress enables you to add products, monitor sales and gives you all the documents you need so that you can manage your WordPress store while you are expanding your business.
Get access to plenty of eCommerce Themes and Plugins
The foundation of WordPress is laid on its array of themes and plugin architecture. With the help of unique themes you can make your ecommerce store look extraordinary. You can also make use of plugins that define the functionality of your website. There are several companies that provide WordPress plugin development services at cost-effective rates. Using these plugins, you can turn your ordinarily functioning store into a successful ecommerce shopping site.
Save on monthly fee
Most of the ecommerce platforms today charge a monthly fee and a transaction fee for hosting your ecommerce store. With small business owners, this might be a problem as it is difficult for them to pay the monthly subscription until the targeted sales are achieved. With WordPress, things are different. When you acquire a space with WordPress, you have to pay only for what you actually need. This includes paying for the domain name, themes and plugins which is a onetime investment. Undoubtedly, it’s the best way to start an online business.
Find all the support you need
As WordPress is open-source software, you can use and modify the source code to suit your business requirements. There is a supportive community behind WordPress that always makes itself available whenever you get stuck. It also gives you a complete control over your ecommerce store and keeps you away from the commercial restrictions and stringent rules imposed by some ecommerce firms.
SEO friendly
Initially, as WordPress started as a basic blogging tool, it provides with all the features one needs to get their eCommerce site ranked high on search engine pages. This makes the platform SEO friendly and perfect for the business owners who want to attract a huge amount of traffic. With other ecommerce platforms, it can be quite difficult to fetch traffic easily. WordPress also has the potential to take care of several SEO related problems. All you need to do is provide with high quality content and WordPress will take care of the rest.
Can be easily integrated with your existing website
The best part about using WordPress for ecommerce is that it can be seamlessly integrated to your current ecommerce store. If you decide to set up an online store without planning, there is no need to redesign your website. All you have to do is install a Woocommerce plugin and you’re done! As Woocommerce plugins can be easily integrated with your ecommerce store, your website will have a look and feel similar to other parts of your website. WooCommerce has continued to be a favourite
ecommerce solution amongst store owners and developers as it gives them a lot of control over their websites.
Offers excellent product customization
Products are the most important part of any ecommerce store. Moreover, store owners keep adding and removing different products at regular intervals. It can get quite confusing and overwhelming if there are complex products like clothes involved. With WordPress, you will never face any issues as it will provide you with a user-friendly dashboard and make your shop look unique and colorful. Customizing the product also becomes easy with WordPress as doing it as easy as publishing a blog post.
WordPress has evolved a lot since its release. Several developers work continuously towards making it a powerful CMS. So you can feel free to develop any kind of website with the platform. Get in touch with the firm nearest to you and know more about WordPress development services offered by them.
Maulik Shah is the Founder and CEO of Biztech Consulting and Solutions, a fast growing IT solutions provider specializing in web app development and WordPress customization services. Maulik is a tech enthusiast and writes about the various Aspects of ecommerce technology.
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