Top ECOM Products

– Hi everybody, Scott Yoder herewith eCommerce Marketing 360,talking to senior marketing
executive Bobby Shell.And we're just gonna review
some of the main ideasthat you wanna know
about if you're lookinginto starting an ecommerce businessand developing an ecommerce website.So Bobby, let's jump right in.Kind of a big question with this,can anybody get into ecommerce?Can anybody do this?- I'd say yeah.I think anyone can do this.One of my first ecommerce clients,he was selling some
products out of his garage.And now he's a multi-million
dollar business.- Really?- Yeah, I think with the right work ethic,ecommerce, you can definitely do it.- And why is that?What's making it easier nowadays?- Well, nowadays, compared to just,say 10, 15 years ago,
where you had to focuson inbound marketing that
you could not quantifyand actually figure out in terms of ROIhow things are working, mailers,billboards.- Catalogs.- Catalogs, some of these wordsare even foreign at this
point to me. (laughs)But building an inbound strategywhen you can just target
people who are lookingfor a specific product,
it's much more effective.- Okay.- We found that, yeah.- Good, so I think a lot of timesone of the things we've seen is thathaving a niche is important.You can't just go out and hopeto sell shoes against Nike.- Yeah.- How do people develop that niche?How do they find that marketing spacethat allows them to be profitable?- Yeah, I think when
it comes to determiningthat marketing space,
one of the big factorsis just remaining relevant
in people's minds.And one powerful tool is retargeting.So whenever you're on ecommerce,there's a bubble, almost, with ecommerce,where there's so much roomand then there's so many competitors.And so some of the things we dois we will focus on inbound paid ad.We'll focus on SEO, as
well as retargeting,bringing customers back that
are familiar with your brand.But I'm sure something we'll talk abouta little further into this
kinda meeting together– Yeah, we will.- Is email marketing and other areas.- And we'll come back to remarketing.But even to just stick with
this a little bit more,in terms of the product niche,the importance of that and
how you kind of feel that out,what have clients done that have helped?Like you mentioned the
guy with the garage.What kind of thing tends
to be successful with this?- Yeah, I think the
word niche is important.And I think a lot of times what it isis people will try to
stretch a little too far.So I had a gentleman
once who sold anythingin relation to wheels and tires.After the first year, we realized wheelswas our best option.We started getting better supplier costs,and then that increased our margin.We were able to create
more sales on wheels,where tires the margin was a lot smaller.And it just wasn't
profitable for us long termto go after that.But one thing we can do,
and I think Apple does well,not to go on a rant, but they'll
sell you a computer, right,and then they get you with the accessoriesand the other items that tie to thatto make that experience
better, like the phoneor your charger, getting
a new charger, your iPad.So for instance, a wheel clientwho's selling wheel products will thencreate email marketing campaignswith just crazy discounts on tires,which are typically replaced more often.But also anything, thinking
about the repeat purchasesand thinking about the
lifetime value of a customeris gonna be your best option.- So there's still a lot
of followup, obviously.After you sold somebody the first,that's just the beginning of the journey.- That's the beginning of
the relationship, yeah.And then from there, we have
a journey, a lot going on.- Okay, good.So talk a little bit about
some of the platformsthat exist.We work with BigCommerce, Shopify.There's a lot of options
out there, obviously,when it comes to ecommerce.Amazon is big, Ebay.How can somebody getting into ecommercekinda get a grasp on
what the best tools are?- One of the biggest
things I would say is,like you said Shopify,
BigCommerce, Ebay, Amazon.Amazon's a big player, obviously.They've been making
people millions for years.And the last couple years I've had a lotof ecommerce guys who have been literallybuying homes, living their dream,come to a bit of a halt due to MAP pricingand distribution channels
changing, things like that.So BigCommerce and
Shopify are great options.Amazon becoming less of an optionbecause you now are not
leveraging your brand.You're leveraging Amazon.You don't have as much
pull with your customer,because they're relying
on your Amazon storefor those repeat purchases.It's all about repeat purchasesand building that
relationship with a customer.So BigCommerce and Shopify
are great examples.There's also Magento and many others,but those are two common ones.- So with, for example,
a BigCommerce site,that's your website.That's your store, unlike Amazon or Ebay.You really have the most
control over the sale,over the relationship.- Yeah, yeah, so with Amazon and Ebay,retargeting's huge.Certain percentage of customersaren't gonna buy from you the first time.We've started to dial that into 90-plus percent of customers.Nine out of 10 people are
not gonna buy from you.We're sensitive people.We're looking for the best price.Am I getting free shipping?How quick is it getting here
even with that being said?So people do rely on Amazon a lot.But with some of these
tighter Amazon regulations,we're becoming more reliant on creatingour own brand over the last few years,which you can do over your own website.And then with that being said,now you have retargeting lists,which you can't always
leverage on Amazon and Ebay.So now people across the web,whenever they're on
Weather.com, Pandora.com,they're seeing your brand
and not seeing an Amazon ad,which builds a lot for your identity.- That's awesome.Is it complicated in terms
of managing the inventory,the transactions, having it
tied into a merchant accountand the payment process?I know people who are just
starting out with thisare always looking, how do I
get all of this to take place?How do these tools work?Is some of it automated?What do you guys do?- Yeah, in terms of automating that,BigCommerce has some awesome options.I mentioned a wheel client earlier,a gentleman who sells wheels,and he automates a lot through BigCommercewhere when we needs to fulfill an orderor contact a customer, he
has it automated to his emailor to whatever platform he's using.So that's very helpful.Amazon and Ebay obviously
have that infrastructure.But in terms of building your own brand,which is most important
at the end of the day,we have options just to allow youto scale that infrastructure
of your own businessso that you can do that
successfully, yeah.- Good.Talk a little bit, if you will,about how customers find
these websites, then.So you've got the underlying
idea of search marketing.There's paid search,
there's organic search.How do you guide clients into using thoseavenues the best?- Yeah, a good bit of
search is done over Google,so we'll use Google Shopping,which is the most cost-effective optionat the beginning, being able to set bidson Google Shopping.And if you're not familiar
with Google Shopping,you type in pink shoes on Google,you're gonna see four to eight optionsin the top right of your web browser.That's Google Shopping.A lot of times the clicks there can be 50to 200% cheaper.So you can really manage your costs,make your dollar stretch furtherto reach more customersso that you can build
this retargeting list,which follows users around the webso you can show your
advertisements to themwhen they leave your site.So it's a great way to
build brand recognitionand to get more visibility for yourself.Now, outside of the Google Shopping ads,one thing that supports that performancethat's not very costly are text adsand the organic ranking.So optimizing your onsite experience,creating a better onsite
experience for customersthat retains them on your siteand keeps them there longer,Google views that as incredibly positive.They'll actually rank you higher,and then now with this
feedback we're getting,good site experience, we're creatingan easier experience for
our customers, right?Now it's easier for them to check out,and all of that correlates
to just your success.- And so that's another
thing where the nichecomes in, as well, right?If you have a little bit
more of a niche market,you're able to optimize for those keywordsand have a better chance to be found.Obviously if you just
have some general term,it's gonna be much harder to rankfor that type of thing.- Yeah, yeah, that it is.So in terms of ecommerce,
like if we're just talkingabout a product, like wheels and tires,that's very broad.There's so many models.You might have a niche product that's just12 less products, 20 or less products,where you only have so many options.With that, it can be challengingin terms of scaling as far as organicand ecommerce, because you don't have2,000 options for Google to decipher.You only have these 12.So that's whenever,excuse me, whenever we're talkingabout having less products,that's where optimization
becomes a bit more important,because now you need to be more visibledue to you having a lack of inventory.So there's different
approaches for each one.We might dive into that later, but.- Kind of a segue into
that, and simple question,does someone with an
ecommerce site need to blog?Do they need to blog?I'm selling tires.Do I need to blog about tires?- Yeah, yeah, I think blogging,social media, all these thingsthat directly relate to
that organic componentis incredibly important,especially selling tires.For my guy who sells tires,we're mostly, tires and wheels,we're focusing on younger guys,typically in between the age of 25 and 45.And this isn't one site in
particular I'm talking about,but a lot of the times we're tryingto target this group of people.So there's a certain voice we wanna have.And our blogging makes
us discoverable for thatand obviously connects with our customerso that we can reach their interests,what they're into, you know?So I think it's very importantto have a blogging but
also a social componenttied to your niche business.- So that ties into interests.That ties into information,which then leads into selling, ultimately.- Yeah.- Okay, good.What about the importance of all of thisbeing able to take place on my phone,the mobile part of the market?- Yeah, mobile's huge.We talked about, in a previous video,how mobile has exceeded desktopin terms of search in
10 different countries.So the mobile experience, number one,typically generates that
interaction with a customer.We also talked before about a bounce,bounce rate, where 90-plus
percent of customersdo not close the first time.So one thing Google's identifiedin the last few years,
they're called micro-moments.And to make that more digestible,just for us as people, is we always hearthis joke about us being zombiesalways on our phone, right?Well, we're always on our phonesbecause we're always digestingthese bits of information in any moment.People are texting and driving.People are in the store looking at prices.We're at work on lunch breaktrying to figure out the best solution,say, for our family situation.So these micro-moments that are happeningthroughout the day ultimately leadto that buying decision.So it's very important
to be mobilely optimizedand to have a good mobile strategy.That way we're discoverableand then ultimately make the dollarfrom the customer and get themthe best solution they need.- That is huge.I know an example of the micro-momentthat I've seen from Google is somebody'sin their bathroom,
they're drying their hair.All of a sudden, their hair
dryer goes on the fritz.What happens?They can immediately,
right there and then,start shopping for a new hair dryer,start comparing hair dryers,
start comparing prices.That's the kind of arena that
you're in with ecommerce.- Yeah.- Talk a little bit about website design,how that works in terms
of kind of building trustand getting people to
commit to a purchase.And then also we'll
talk a little bit aboutsome of the data that we look atto help improve
performance on the website.- Yeah, absolutely.So one thing, I've been on the websince I was a kid, so I'll
kinda tap into what I see.Like I saw sites 20 years agowhere they had Comic Sans,
which is a very playful font,very childish font, versus nowadays,where there's more serif, sans serif fontsthat are cleaner, easier to read,especially for, say, a more elderly eyeon all these different devices.But one thing is looking professionalright on that first interaction.We're talking about micro-moments.These are what builds
trust to bring people back.So I think having a good experiencewhere it's easy to read
no matter your age,it's easy to go through your siteand find what you need with
the correct call to actionsand just guidance into what
you're trying to find, right?So one thing we're responsible
for is your landing page.That's ultimately,
whenever you click an ador a page on the web,
that's where you end up.We want that page to be quality.So that site experience is ultimatelylike your very first
impression with a brand new,just acquaintance or
potential partner in business.- Good.So tools like Marketing
360, Google Analytics,they gather a lot of data on how peoplebehave on your website.What are a few of the key thingsthat you look at that you can recognizeand then act on to help improve saleson an ecommerce website?- Yeah, so one of the big thingspeople just tend to talk
about is the bounce rate,like when someone bounces.And I like to make the
analogy of a basketball.If you just throw a
basketball on the ground,it's gonna bounce back.So bounce rate has to do with,
how sticky is your website?When someone hits your
site, do they stick,or do they just bounce away?- So bounce, then, is somebody goes on,they are only on one page on the site,and they exit the site, right?- Yeah.- That's what a bounce is.- What would create a bounce
is you do not interactand click into another page.So you land on that page,
you don't click anything,and then you just leave.You didn't find anything
relative to your needs,so you left.So in terms of site experience,that's one of the biggest metrics.Next would be, if we're
moving past the bounce,obviously we've gotten that
first interaction, right?So what's next important
is how many pages deepare customers diving?So from there, we can start to seewhere people go.And then if they're
falling off at that point,say they're engaging with three plus,four plus pages, and
they're still falling off,there's some issue to be solvedin terms of, are we getting people,are we that discoverable onsite?Now that we have them, are
they finding what they need?- Good, yeah.So obviously confusionis gonna kill sales.- (laughs) Yeah.- What types of promotions,
call to actions,some of those short bits of contenthave you found really work wellto encourage people to
buy on an ecommerce site?- So with ecommerce, it's
all dependent on the market.We've had customers
where we can do the popupright when you enter the site,and you can get a free
coupon, that can be helpful.Some people, it's annoying.It's all dependent on that business.Sometimes it's when you exit the site,you wanna give them a
coupon then to retain them.But also in terms of
that, the retargeting,which is very effective,
bringing customers backnow that they're aware of your business,those costs can be two
thirds less versus paid ads.- So if they leave, you haven't lost them.- Right.- You can still remarket to them,so they'll see your
advertisements or your offers.- Yeah.- Do you recommend free shipping, usually?- Is that a question, Scott?- Yeah.- If you don't have free shipping,people are gonna ignore you.And this is one of the
battles we face every day,'cause honestly, adding free shippingto the scope of a business can be hard.You have your prices defined.You have your shipping.So now whenever we add free shipping,a lot of times it is actuallyadjusting your cost
and your shipping modelto fit that in.That way, you don't
cannibalize your own sales,but the customer has this perceived valueof free shipping.That's incredibly important.- Perceived value, yeah,
that's a good way to put it.Definitely.Talk a little bit about reviews,product reviews, and how those play a roleon influencing buyers on ecommerce sites.- Oh, baby, good reviews.Oh my gosh, it's like, if
you've ever been on a date,been on a blind date, you were obviouslyset up with a good review, right?That can help close the deal or not.But my whole theory
is, one thing we'll do,especially for this wheel clientI keep referring to,
we use Top Rated Local,a third-party review source,to generate reviews, build trustnot only with people trying to scope outwhat we do who might have a little deeper,just they're nitpicky, right?Some people do their research.Some people buy immediately.When people do research, we
wanna do our due diligenceup front to reflect the
quality our brand does.We can do that.So the reviews are huge, onsite but also,some folks, especially
when your brand growsand you're getting 20, 30,
100,000 visitors a month,people are gonna type in your brand nameand the word reviews online.And whenever you're visibleand you're showing there
with these great experiences,people will then come directly back,buy from you, and that closes the deal.So that kinda reiterates, it's neveron the first interaction
people are buying with you.They're doing price research
and review research.It's huge.- And the platforms like
BigCommerce and Shopifyhave tools to gather
reviews and place reviewson the product pages, as well, right,so your previous customers who boughta particular product
can write up a review,and then you can place it thereto have a hopefully positive reviewthat new buyers can see.- Yeah, yeah, absolutely.BigCommerce and Shopify have reviewson the products, and one thingthat's important also are
just overall brand reviews.So having reviews on the actual pageis very impactful for that
individual product sale.But a lot of times we'll find customersactually researching the brand nameand looking for reviews on that.So that's why we also
leverage Top Rated Localand the brand reviews at the same time.- Good, can you talk just a little bitabout the actual web design process.Like here at Marketing 360,what are some of the initial steps,and how long does it take?People are often wondering that.Just a little bit about how we developecommerce sites on the
BigCommerce, Shopify,and other platforms.- Yeah, yeah, so we have about 10 to 12different designs that we have utilizedover the last six years or so.And they've been through many iterationsof what's gonna be best, right?'Cause we're always trying to work onwhat's best for the customer's experience.So one of the things we've doneis we've created eight
to 10, 12 designs totalthat create the best
user experience onsitefor ecommerce in terms of
starting at the home page,dialing into your product, and thenlastly, you found the product you wanted,the cart, the checkout.An ecommerce website design typically is,we have a series of questions.And that leads us into how
we're gonna design the site,the logo, the colors.From there, it's about 10
to 15 business days total.So less than three weeks, and
the site's typically live.- That's awesome.How much does it cost?How much does it cost to
market an ecommerce website?- You know, we obviously wanna put youon a plan that's gonna
make you successful.We don't wanna give you
too high of a budgetor too low, where it's
just money lingering,not enough to make you successful.But minimum, four, five years ago,we could get someone started
on a 500, 600 dollar planmonthly just being
invested in your business.In the last few years, people are spendingmore money, realizing the value
of the Google advertising,driving inbound business.- And depending on the
competition, I assume, as well.- Yeah, yeah, the competition is oneof the biggest components
that actually determinehow much you need to invest.But yeah, over time, people
are obviously investing more,so there's more
competition, like you said.But ultimately, we wanna do
research on the competition,see what they're investing.That way we can actually
make you competitivein that space.- And how long does it take,once everything gets set up,the marketing gets turned on,how long does it take before I can startseeing some sales and
start making some money?- Yeah, sales can be pretty immediate.With paid ads, you can
have them the same day.That's why we do set up Google Shopping,the text ads, all these
components on the front page,but also that retargeting listthat will grow for as long
as you set that list up for.We could build multiple lists for a yearor shorter amounts of time.- How long until it really
kinda starts to peak,til all this comes together?- You know, I've had folks wherewithin one month we have complete sales.A lot of that's dependent
on the customer service.A lot of phone calls are
happening nowadays on mobile.Sometimes it can take a month or two.But typically within three to four months,you're getting really good results.And by month six is whenever
everything's working.Say you have a brand new site.You've never done SEO.What is SEO?SEO's starting to make a move.And now your paid ads are
being much more effective,and they're actually
collaboratively workingto create more sales.I think the biggest thing is making sureyou leverage every
opportunity for your success,from paid ads, organic, to remarketingto reviews to just your
social media presence.So I just encourage everyone to tackleall of those with full force,and you will be successful.I can promise you that.- Thanks, everybody.I encourage you to browse our site,check out some of the toolson eCommerce Marketing 360.You can see the platform.You can see some of the
different search strategiesand get a feel for how we
can help you be successful.Bobby, last thing, to
get that passion going,get the blood flowing, and really thinkabout getting out there
and being successful,what song would you recommend somebody jamto really get in the state of mind.- I would say Steppenwolf,
Born to Be Wild,'cause you gotta be wild
about what you're doingin order to be successful.- Great.That's embedded at the
bottom of this page,and a little bit more information.Thanks for watching.

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Hello and welcome back to my channel if you're new here, thank you so much for tuning inI make videos once a week every Thursday for 7 p.m. Eastern TimeSo if you like this videoPlease don't forget to subscribe down below or right over hereFor those of you who have already subscribed and have followed my journey on here. Thank you guys so much. It's greatly greatly appreciatedAlright, so let's get started with this video today. I'm gonna be talking to you guys about myfavorite top topFavorite body shop products so I know I don't talk about it as often as I probably should but I am this year'sbody shop brand ambassadorSo I have tried a lot of the products that they send me to test out and review especially for my Instagram pageWhich you can follow right over here everything that I'm gonna be talking aboutI'll leave links down and below just like in all of my videosso I am aLittle picky with the products that they do send me because I am vegan and all their products are although they don't test on animalsat all some of their products still haveHoney, and beeswax, which I just don't take part of at allbut they do have a lot a lot of100% vegan products, which I'm so so happy to be representing a company that just continuesCreating and pushing out more vegan products every time I go into a shop. There's more and more and moreVegan stuff and I love it. Let's start with body firstSo the first one for body that I'm going to be talking to you guys about is this it's pretty damn dirtyBut it's all of exfoliating body creamthis isn't all of one and it does say on here that it helps smooth and refine its skin with cold-pressed olive oil fromCilantro, it's taking me a really long time to actually use up the whole thingYou need very little of the product which I like. I also like thatIt does exfoliate very wellBut it's still really gentle on your skin and because of the creams and butters in it like the olive oilIt does leave your skin. It's so so smooth. It doesn't feel like you just stripped a skin layer offIt just takes off like the dead skin and that's pretty much all with at the same time nurturing the skinThat's still left behind and it makes my skinAppear like a nice polished look to itSo once I'm done with thatI do feel like having almost a spa treatment at home I go with to the productsI'm about to show you one. Is this Thai firming oil? It smells citrusy but nothing too intenseSo this one is the time' crew lime affirming oil. The smell is really niceIt lingers and I like that. I don't have to put on any perfume or anything like thatI find that even when I put my pajamas on or my clothes on after and then I take it off I can still smellIt on my clothes and it just smells so good and refreshing on the back of itIt says that it's praised by Thai women for its stimulating an uplifting scentrich andAntioxidants. I just had a hard time saying that now what I'm not using that body oil this new one that I actually picked upOn my own is this Ethiopian green coffee cream. It's also from their spot line for firming againIt says to use in like your stomach area your bum your hips your arms, but I use this everywhereThe tub is huge. It smells just so fresh and clean. I really like thatIt's lightweight, but it still moisturizes really wellI live in Canada and you need heavy heavy moisturizers and body lotions and this one is really goodIt's not like there's body butters which are a little bit heavierThis is much lighter, but it's almost like it's got a little oil to it, which is great for your skinAnd I just love the tub that it comes in like okay. How big this is this is enormousAlright, so moving on to a face mask. Probably one of my favorite face masks that they haveI've talked a lot about it on Instagram. It is the Mediterranean almond milk with oatsIt says it's an instant soothing maskThis really helped me for when I have my dairy allergy reactions and I'm trying to use a messBut I can't really go over some of the rash that I have until the rash kind of starts going awayI have put this on top of it and it doesn't make it react or get really itchy or irritated at allIt actually does soothe it and this was just really good for when I was having my dairy allergy reactionsNot only did I find that it was soothing and calming for my skin once I washed it offMy skin was so bright and we I loved itI've even put this on Gabriel and even the difference on his skin was pretty radiantSo as I was mentioning before how I do suffer from skin reactions sometimes from cross contamination on food allergies I doTend to have a lot of skin pigmentation and I found that the drops of light was really really helpfulespecially this brightening serumI am someone that tries to look for a brightening everything because I just like to have glowy skin andBecause of my skin pigmentation I also like that it comes in this little droplet bottleI put two to three drops on my hand and dab on the areas that I had the skin pigmentationAnd then I just kind of go in everywhere else thoseDarker spots really do a cure lighter after having use this now another one from the drops of white is this pure?Clarifying foam wash it almost looks like a paste when you take it outAnd then once you start lathering it does really foam upWhat I love is that you need a very very little of it in order to take off anything from your faceIt is really really good. It's soothingEspecially again what I do have stuff on my faceAnd I'm trying to use something that's gentle and isn't going to irritate my skinI just love it. And then the combination with both of these together is just magic now on to Morris skincareThis is the line that I just started usingSo this one is the drops of youth and the first one I'm going to be talking aboutIs this brand new sheet mask that they came out with? It's a youthConcentrated sheet mask with three plant stem cells and I'm gonna try my best to pronounce this, but don't go crazy on meUm, Edelweiss and all wise from the Italian Alps see Holly and Kristy marine from the Brittany coastI believe this mask comes out later in February towards endI like to do any type of mask, but the sheep mask. I don't know what it is about itI just have a lot of fun applying itit just feels like you're at a spa and I feel like this world is so crazy andWork all the timeEverything is so russia was so busy that when you can take time for yourselfTo just have an at-home spa session by yourself or with is just really relaxing and niceSo this sheet mask you use for about 15 minutes and it helps your skin look intensely hydrated, which I noticed fresherBouncier and more youthful and I can seriously check off all of those from when I used itI'm holding on to this because I still have a little bit of juice in here that I want to use for later and IReally like that the juice that they use in here. Is this serum that I got?I haven't opened this one yet because I still have a little bit of juice left in here like I mentioned beforeBut I can tell you that I like it because of what I saw here the fact that it made my skinso hydrated fresherBouncier and just youthful like a sheet mask said I can't wait to crack this one open and use the whole bottleI also love that it comes in a little glass with a droplet. This is definitely moreStickier serum next up. We have another drops of youth product and it is this eye maskIt's really hard to explain the texture of this but you see it. I mean like when I push itIt smells really nice and fresh and I actually keep mine in the fridge because it's really really good to de-puff your under-eyeEspecially first thing in the morning, so when I take it out of the fridge, and it's really cooldid that gel have you guys ever used like those jelly pads that you can keep in your fridge with the serum in it andThen you go and apply it this kind of creates like that sheenUnder your eyeand I really enjoy it because one it's really fun to do – it's really cooling for your under eye almost like when yourMom or your grandmother used to put a spoon in the freezerAnd then I'd go and put it under their eye – deep puffs everythingThis helps me with that and I also have noticed that it's helped me out with creasing under my eyesI am 33 and I have noticed a little bit of wrinkles coming out hereIt's something that you know is just gonna happen as the years go byBut I also try to prevent itOr it kind of slowed down its time as much as I can and I feel like this product has really helped out with thatThe lines under my eyes do appear a lot lighter and smoother. So we're down to the last productAnd again, this is another one from drops of youth. This is the youth liquid peel this oneExfoliates your skin is a transforming gel to peel technology that traps and gently peels offimpurities and dead skin cells to reveal fresh and youthful looking skinSo when I first tried it out, I was like, is there something in this that makes it little parts of it clump up?So it seems like it's exfoliating your face and that's dead skin being stripped off your faceAnd I really noticed that when I would put it on the outside of my faceIt wouldn't really do it as much and then when I went in the middleWhich is where I usually exfoliate my face, it really tends to clump up in those areasIt's as I you should massage it around your face for about 20 secondsI definitely do more because it is a lot of fun to use itNot only is it taking away the dead skin from your faceBecause it has the same ingredients as this it's also helping your face. Stay really bright and refreshedSo once you wash this offIt's like you haven't glow from within and it's really really nice to see these two productsAlmost well again with the with the sheet masksalmost makes it look like you just had a hydro facial and that's what I love about it because does give such a glow toYour skin but yeah, I can definitely see why the reviews are so so great on this one. I almost forgotI actually have one more thing to show you guys they do have vegan makeupand this one ispersonallyone of myfavoritesThis isn't the color coral and I've really enjoyed this because not only do I use it on my cheeksLike I am today, I actually also use it on my eyelids. I'm using it like right over here for like a little shimmerI sometimes do go in if I want to highlight with the top one and go in and do like a little bitand then if I want more of a bronzey shimmer on my eyelids I go in with this one or these two and then moreOf them pink tones, like I did today with the bottom twoBut if you're gonna use it as blush you just mix it all around and it's just really really prettyIt's a really light shade of pinkIt does give a really nice glow to your cheeks as well or wherever it is that you're using itBut I like that it's a glow and it's not shimmer. You know what I mean? It's not like litter all over your faceIt's really really subtle. So I always like a more natural look. So yeahThose are my top top favorites body shop products, and I really hope that you guys enjoyed this videoLet me know if you have tried some of these products down belowWhich line is your favorite?I definitely like the spa stuff but the drops of light and the drops of youth are just incredibleI love thank you so much for staying this long into the video and I'll see you guys at the next one

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I believe his ecommerce is the futureand e-commerce is going to replace a lotof traditional way of doing businesspeople say in the past 20 years withpoor logistic terrible payment terribleconnection of the internet in the worldthe Stute ecommerce grow like this forour platform alone in China in the past15 years people say our knowledge is theno credit system no financing know thisand know that even that last yearourselves on our platform it's more than750 billion US dollars GMB cellsit's almost ranking number 21 country'sGDP only 20 years imagine without aperfect logistic system without aperfect payment system without blockagein technology they grow like this whatif the next 20 years where all thetechnologies ready when all thegovernment and organizations andentrepreneurs are ready they think thisis a lifestyle this is the way youngpeople live and it's going to be thefuture so ecommerce is not for bigcompany ecommerce is not for thedeveloper the country's ecommerce is fordeveloping countries for young peopleand small businesses because in the pastdays young people don't have chance tocompete small business they don't havechance to compete with the big companiesand developing countries don't havechance to imagine that country likeChina can can grow like this I think aPalo a few years ago I went there thatday I remember I went to ask wherepeople were demonstration right I washappened to be there people hated thee-commerce and southerner there's ayoung the Pulu young man said I usingInternet and I sold my pollute productsto New Zealand Australiawhich I never thought in my lifecouldn't do it without internet so itwould be the future because young peoplelove it anything young people love it ithas the future I think it is impossibleto stop the trainthe world needs trade trade is supposedto way to solve wars if the trade stopsthe world starts this is always Ibelieve trade have to have to be changedand WTO has done great job in the pastyears in order to making sure the worldunderstand each other being up in orderto making sure the trade is theopportunity for everybody but I thinktoday the world has changed because ofthe new technology I was able to say inthe future there will be no made inChinano made in America no made in Peru it'sgoing to be mating on the internet ayoung people connecting each otheronline in the future no matter you likeor don't likewe will enable every young people everysmall business to to buy Global sellglobally and deliver globally and payglobally and travel Google global adjustto maybe with a mobile phone evenwithout a with a passport this is thetrend nobody can stop it soprotectionism and globalizationI think globalization is a great thingyou should not have killed the babybefore even the baby was born todayglobalization is a growing pain andthere were there it's so easy to launcha trade war but it's so difficult tostop the disaster of this war and I'mscared and I concerned I don't think theworld should have the you know don't usetrade as a weapon use a trade as thesolution to solve the problems whenyou're sucking the other country it isyou're sucking those small young smokebusiness young people they were killedjust like your bombing somewhere civilcivilization uske so we believe weshould using the internet usinge-commerce encourage young people themore trade we have the more businesswill come up there are hundreds of waysto solve the problem but there is onlyone reason the one if you want to launcha trade war it's easy but I would say ittakes about 30 years to fix that pain somy view is we should not have a tradewar and we have a plant of ways to solvethe problem and third we should not letthe world global trade controlled bysixty thousand big companies we shouldmake in technology policies toencouraging six million or 16 million or60 million business then can get benefitfrom small business from small businesslike entrepreneurs from Philippine theycan sell globally they can buy globallythis is the future

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[Music]hi everybody this is Joe from ecommerceplatforms and today we're going to becovering the best open source and freee-commerce platforms of this year so ifyou're looking for one of the cheapestor freest to open source ecommerceplatforms you've come to the right placewell technically you could pretty muchchoose the majority of the platforms outthere since they're all fairly low interms of pricing range so I'm get higherup there once you start expanding yourbusiness but you know it's good to lookinto some of these options that arealmost completely free or completelyfree so the open source model hasbrought about all sorts of praise frompeople who use it especially consideringthese online store systems are oftendeveloped and managed by numerous peoplearound the world so basically what itmeans is you know it's not necessarilyowned by one particular company you knowsometimes sometimes it is I mean it'skind of managed by one entity but youcan expect to be able to download orlaunch any of these open source freeecommerce platforms without any problemsusually just by going to the website soto get the ball rollingthe first option we have here is wooimmerse that's probably the most popularout of all of them so you know this is agreat example to kind of go through thepros and cons of an open source systemthis as with everything online there aregoing to be advantages there are goingto be disadvantages and WooCommerce is agreat example for that so I kind of wantto go over the pros and cons firstbefore we get into some of the bestoptions that are free and open source solet's start with the pros the advantagesfirst of all open source ecommerceplatforms are almost always free sothat's a good place to start as well asthatyou often have more creative controlover design and how the store works sobasically what that means is you knowyou're you owe yourself host yourwebsite and you have complete controlover that you know you are paying for aserver or a host and then you can go inthere and adjust the the code and youcan add plugins you can do whatever youwant you can hire a developer to createcustom code for you which is usuallywhat most people do especially if theydon't have any experience withdevelopment so you know options likeShopify and big commerce you can'talways you don't always have completecontrol over your website which might beconcerning for some people you also haveto consider that open source solutionsare often packed with more uniquefeatures because they are constantlybeing developed and like I said in termsof an open source platform that meansthat there are many developerscontributing to the code the code youknow it's open so it doesn't necessarilymean that every single person that getstheir hands on the API is able to adjustthe core product but you will start tosee you know like more plugins that workwith with something like WooCommerce orsomething like that you can also controlthings like hosting plugins themes sothere's a lot of flexibility in terms ofcustomization and finally mostopen-source platforms usually have avery strong community behind them sothat's worth something for sure becauseyou know you will be able to find a lotof support online communities you knowforums stuff like that to help you outalong the way in terms of the downsidesthere are a few first of all ittypically requires some sort ofdevelopment knowledge so if you don'tknow how to build a website on WordPressor any of the other content managementsystems then you know you might eitherwant to hire a developer or go withsomething likefire BigCommerce you also to look aroundto find a server for hosting by yourselfand this is basically just a hostcompany like there's tons of themGoDaddy Bluehost you can just do agoogle search and find some of the bestones and basically this means thatyou're gonna have to install WordPressby yourself you're gonna have tounderstand hosting a little bit so youkind of have to figure out you can alsopay for for managed wordpress hostingbut you know it depends on how muchmoney you want to spend and how muchtime you want to spend on the on thewebsite yourself another thing toconsider is that site related operationssuch as maintenance security speedoptimization it's all done by you so ifyou don't have the time to do that thenyou might have a problem once again ifyou don't have that time you might gowith Shopify or or Bing or somethinglike that you also don't get dedicatedsupport but like I said you know anoption like WooCommerce you can find allsorts of resources online there areforums blogs so if you do like toresearch yourself and kind of find yourown solutions to problems then anopen-source ecommerce platform might beright for you otherwise if you're justlike picking up the phone and havingsomeone who knows exactly what they'retalking about to give you you know tosolve your problem on your website thenyou might go with a hosted solution likelike Shopify alright so we've we've gotquite a few options and solutions toroll through here so let's get startedfirst as we said is called WooCommercethe benefits of fuu commerce are thatthe plugin is free to download andinstall many stores don't need anythingmore than the plug-in so you know youcan install WordPress that's free youcan install WooCommerce that's free andall you have to do yourself is gethosting you know you might have to payfor a themeto pay for some plugins it's by far oneof the best options to go for if you'retrying to build your online store andit's great for developers those who wantto really customize their stores it alsoyou know they have plenty of extensionshere so if you're looking for marketingpayments stuff like thatspeaking of payments another benefit isthat it connects to old major paymentgateways by the by default you're givingPayPal and stripe and you can also addsome extensions like down here it's likeif you wantauthorized.net Amazon pay squarewhatever and another benefit is thatwith a WooCommerce theme we'll go to thetheme store right here you hardly haveto do anything besides adding contentand they have a storefront framework onhereyou can also buy themes from so manymarketplaces online or premiumdevelopers you know I would just searchcommerce themes WordPress themes fore-commerce anything like that a greatwebsite is ThemeForest which has thelargest collection of WooCommerce themeson the market so they're highlycustomizable and right out of the boxyou can offer coupons and discountsalong with many other features with thehelp of the extension library or just asbuilt-in features so you know sometimesif you get an alternative like sayShopify or just like a hosted solutionyou might find that some of thosefeatures aren't included right off thebat it's also a very popular platformwhich means that there is supportavailable now I know we talked about itbefore how there's not dedicated supportbut WooCommerce actually does providededicated support for a fee but besidesthat it's so popular that there are tonsof blogs out there there are tons offorums and just conversations going onconstantly about WooCommerce that youshould really be able you know once youget your bearings if you're completelynew to WooCommercethen you should be able to figure outyour own problems or at least yourdeveloper should alright so as you cansee there are plenty of benefits withWooCommerce but I also want to rollthrough some of the some of thedisadvantages and to start there areplenty of expense I know I said it wasfree and everyone talks about the Ohcommerce is free WordPress is free butthere if you're running an online storethere are tons of extra expenses nottons but like there are a handful suchas WooCommerce themes extra extensionsyou're hosting for the website and adomain name so it may be labeled as freehowever you know a theme might set youback more than a hundred bucks a domainmight cost you ten to twenty dollars ayear hosting can be anywhere from fourdollars a month which I wouldn'tnecessarily recommend going for allthose cheap hosts out there anywhere tofive thousand dollars a month forenterprise websites for a regularstartup you probably shoot for aroundthe twenty five to thirty dollar rangeper month so you know that is areoccurring recurring expense for youronline store commerce also has severalmoving parts on the surface you know itseems pretty simple but it requireshosting wordpress a WooCommerce pluginso as a beginner or if you are abeginner you might get a littleintimidated by this especially withtasks like SEO security hosting andcaching you know you might need sometechnical knowledge or a developer byyour side or sitting down at thecomputer for WooCommerce to becost-effective if not you you knowyou'll have to outsource to to a moreexpensive developer you know so if youdon't have someone on your team who canhelp you out with thatyou're gonna have to look at hourlyprices or project prices which can endup being extremely costly okay so I knowthat outline kind of seemed a littlelong but WooCommerce is one of the mostpopular out there in terms of opensource platforms so that will probablyend up being the longreview here but our second option isgoing to be called x-cart but which isfairly popular it has helped to createover thirty five thousand online storesand this has been rapidly growing overthe past few years I'm so it definitelyis a viable solution and it is opensource so some of the benefits of x-cartit depends on the package you go withbut you can also get you can often getmultilingual and multicultural 'its andadd-ons let's actually take a look atthe price you just to give you an ideaso yes they do have a free editionthat's their open source solution butthen you can also paid for you know asoftware for like a lifetime license orif you're running a multi vendor store Ialso have an ultimate that's more likean enterprise solution but you can likeI said you can integrate with shoppingcarts like PayPal and Sage and it's freeand open source so because it is opensource you know there are plenty ofintegrations you can tap into the codeand customize as much as you want themost advanced developers will have allthe control they need with x-cart soit's pretty fun to play around with andit is very scalable so if you plan onrapidly growing as your store growsx-cart can grow alongside you now a bigdownside to x-cart is that they don'toffer free customer support even ifyou're paying for you know one of thesoftware packages you have no access todirect support unless you pay that extrafee other than that you'll have to relyon self-help tools you know a knowledgebase or if there's any blogs online youcan find even another downside I don'treally like is that you have to pay forhosting if you opt for one of thepaid plans so like with Shopify you payfor the product and that kind ofincludes everything including hosting soyou know this this extra hosting withx-cart can cost anywhere from fivedollars a month to several hundredseveral thousand depending on the sizeof your your operation alright and thenalthough the premium plan is only fourninety five for a lifetime this you knowthis is still somewhat high compared tothe other options also if you need amulti vendor store like we saw beforewell this is the support page now let'sgo back marketplace pricing the multivendor store is close to fifteen hundredfor a lifetime license so that's justgetting your your website launched youknow that it that doesn't include any ofthe extras that you might have thatdoesn't include hosting so you could endup depending on your budget you couldn'tthat could end up in the hole you knowright right from the start and finally adownsidethe final downside for x-cart is there'sa good chance you'll have to utilizesome sort of manual coding when settingup your store yes there are plenty offeatures in here but it is it is alittle bit more intimidating in myopinion compared to like WordPress soyou know if you don't need PHP code thenyou will have to outsource or if youdon't have knowledge in that you'll haveto outsource your development work whichcan end up being very costly all rightso moving on another solution for ifyou're looking for an open-sourceecommerce platform or something that'sfree or close to free is called Zen cartit was created specifically for peopleyou know who have experience with webdevelopment and those who could couldbuild their own online stores I wouldn'tgo so far as to say that you don't needany count coding knowledge but it'spretty closeum you know it's I would highlyrecommend having some sort of codingknowledge or development knowledge ifyou want to dive in with den Zhen cartealright so some of the benefits to Zencart as you can see it's not exactly themost modern website but they do have aforum they do have plugins a fake use ofblogs you know if we take a look at theplugins here it's an entire directoryand you can search you can scrollthrough here maybe look at somemarketing tools so there is someextendibility with Zen cart as for thepros Zen cart is extremely secure so youknow your site and soft customerinformation is protected it is alsogreat for scaling up a store because ofits wide range of features and fullcustomization options but once again youprobably have to be a developer to makethat to take advantage of that you canalso send out HTML emails directly fromyour website to leads or customers andthen of course there's the Zen cartcommunity and we just get a little tasteof it here from the forum so you knowthere are gonna be some people out thereto help you along the way ok so somedownsides we kind of covered a few ofthem already but Zen cart like many ofthe options for covering here todaydoesn't provide any dedicated support soyou will have to either hire someone tohelp you out or you can you know tapinto the forum or look for blogs thatmight be helpful it can also be somesometimes be difficult to upgrade yoursoftware I've read a bit about customershaving complained in the past that theyhave lost some of the custom options oftheir store as a result now you can takethat with a grain of salt because it isfrom some customer reviews however youknow it's who else to to listen to thanthe people who have actually used thesoftwarefinally although there is an SEOout-of-the-box tool use search engineoptimization you need to purchase themore advanced features that othercompanies would offer for free such assitemaps and meta tags so you know for asitemap you get that already withShopify you get that with you knowplenty of other e-commerce platforms butyou actually have to purchase thatthrough Zen cart and finally thetemplates they're not nearly as good aswhat I've seen from other options likeWooCommerce shopify bigcommerce so youknow if you're really looking to startwith a theme or template then you mightbe out of luck that you might have tofind someone to design something for youokay now Magento is actually an Adobecompany it's it runs some of the mosthigh-powered ecommerce websites on theinternet and it's because there are it'spacked with features they do have anopen source solution they they offersome other products that require you topay but you know the features they'reall built in anything you can expect touse you don't usually have to go out andfind a plug-in so you know this opens upall sorts of avenues when it comes tomarketing to your customers creatingthings like membership plans recurringpayments and discounts so if you wantcomplete control over the design andfunctionality of your site Magento isalmost definitely the way to go it willmost likely require a developer or foryou to have development knowledge but itonce again it does give you absolutecontrol of your website some of thebenefits include the fact that it's freeor at least they offer a free versionthere is a paid version if you want toupgrade and scale your businessyou can also or you almost never need tolook for an extension like I mentionedthere's a huge feature list see if wecan find it herethis is just a taste of it but you knowyou can scroll down here and see thatthere's all sorts of features for shopseamlessly shopping operationsmanagement cloud deployment webapplications and there's actuallysomewhere on here there's a whole listof like thousands of features that youcan get from magenta but some otherquick advantages you can send outproduct alerts to customers there's lotsof automated marketing in here as wellas price alerts and back in stockmessages Magento lets you make separatemultilingual sites that load updepending on the user's location that'snot the case for many other e-commerceplatforms out there this is a highlyadvanced multilingual system that theyhave in here so if you do plan on goingglobal think about using Magento finallyyou can customize the user interface andadmin area as well as your store to makeit look completely unique all right somoving on to the down sides let's go toa different page here just you can see alittle something else they do haveresources resources library ecommerceresources they've case studies here kindof give you an idea of what types ofcompanies are using Magento but yeahlet's touch on some of the downsidesbecause there are just a few it's packedwith features but it can tend to beclunky and resource hungry thereforeyou're gonna have to find a host or aserver that can can hold up this type ofresource hungry platform and althoughyou can learn how to use Magento themain reason you would consider it is ifyou had development skills you knowlarger companies are known to go withMagento because they have access andmoney to hire a developer or a team ofdevelopers which makes a lot easier forthem but yeah similar to other optionsso far you are on your own in terms ofcustomer supportnow the Magento support has gottenthe community is very large there aretech resources there's forums you can goto the Help Center here developmentdeveloper documentation but you're notyou shouldn't expect a direct phone orchat support from Magento and finallyMagento is very good for you enterprisecustomers which you can see you knowit's it's very it makes a lot of sensefor just those huge corporations to gowith Magento so it can be quiteexpensive once you start taking intoconsideration the cost for themeshosting and domain especially you knowif you start scaling up too quickly andmoving on here let's go to Open Cartthis is our fifth open source freeecommerce platform it's actually prettyeasy to use compared to some of theother options we've looked at you knowlike Magento you it's it's built mainlyfor developers but Open Cart it's reallylightweight it's free and there is adecent community to turn to if you haveproblems when designing your store Ilike to recommend Open Cart more forstartups since it doesn't take too muchtime to customize the website fromscratch ok so then some of the benefitsthe startup costs are actually prettylow even though you have to get your ownhosting and all that the download isfree and there are some really nicethemes which are available as well so ifwe go to the resources page you candownload here you can look at there'sthere's an open car cloud there's forumsso there is some support available butif you go to the showcase I'm assumingalso the marketplace we can take a lookat some of the themes and extensionssome of them are free some of them areyou only have to pay for but if youcheck out the themes you can kind of dothis on your own time but some of themare fairly cheap you can also look forthree free options as wellso I've looked through opencart manytimes I've used it in the past and youknow these free solutions for in termsof themes are aren't that bad and thecommercial ones are actually really nicebut like I said it said the averageperson should be fine with setting upopen carts you know it doesn't suck downthe resources like it does in Magentoand I also like it because the featuresare pretty solid and it has a largecatalog of of plug-ins and themes so youknow it can do really well for you interms of like order processing shippingcustomer relations anything like thatone of the final advantages I like foropencart and it's it's fairly unique toOpen Cartis that you if you have multiple storesor if you plan on having multiple storesyou can set products to appear indifferent stores as well as offeringdifferent prices on each um you knowthat's really unique and you canpersonalize this entire network ofstores you know you can do that onWordPress with multi-site but the OpenCart multi-site solution seems to be alot more user friendly okay so moving onto some of the disadvantages if youcompare the feature list of say OpenCart to say Magento you know therereally is no comparison Magento isprobably open cards biggest competitoron this list but in terms of the list offeatures Magento wins by a landslide youwill also need to add lots of add-onsand we kind of took a look at that inthe marketplace for open card so youknow it can get expensive it depends onwhat you need but there are lots ofthings to choose from and although youknow I mentioned that it's easier forbeginners to get get a hang of thismeans that the customization options arealso fewer you know you might consideropen card as one of the few open sourceecommerce platforms that experiencedevelopers would rather avoid and youknow there are developers that work withopencart but you know there can be somelimitations when compared to Magento allright but regardless you know besidesthat opencart is really nice I stilllike it for startups and you know youhave all sorts of themes and and pluginsto look at so let's move on here thoughthe next one is going to be calledPrestaShop if you have any experiencewith this one it's actually been on themarket a little bit longer than some ofthe other open-source platforms thatwe've covered today but the thing thatmakes it most unique is that it has ituser friendly user friendly interfacewith effortless inventory management anda process for store maintenance thatanyone could understand in addition youcan use press the shops live demo beforeyou register so you know you can have alittle try at press the shop and see howyou like it it's also one of the moreuser friendly websites just saleswebsites it actually looks like it'smade for the average person who is justtrying to get their business off theground so yeah you can go to thePrestaShop download there are someadditional options here's the demo I wastalking about and then there are plentyof resources like documentation forumcommunity alright and then someadvantages there's a beautiful interfaceon the backend for establishingdifferent websites for multiplelanguages and currencies take a look atthe themes they are really really niceand as with many of these open-sourceplatforms you can choose from premiumtemplates and go through all of thecategories and even go to choose yourstyle or included functionalities youknow just just a few top ones here theylook really modern nice and clean butyou know you might have to spend alittle bit of money on it say 140some of these up at the top here I'msome other things to consider is thatyou know overall it's very lightweightwe like that compared to Magento but italso has a multi vendor option similarto Open Cart that we mentioned you knowif you want to run a multi vendorplatform so that would be anything fromlike ThemeForest to I mean Amazon is amulti-vendor marketplace so if youwanted to allow other vendors to come toyour website and sell their productsPrestaShop offers an option for thatokay so let's just roll through thedownsides really quick one PrestaShopisn't as robust as some of the otheroptions like Magento it's also notrequired to install any extra modulesfor an online store but more often thannot it seems like you'll need to pay forsome sort of extension and as you mighthave noticed as I was scrolling throughhere they aren't necessarily cheap thethemes I think are some of the best outthere but they aren't necessarily thecheapest so that's something to considerbut also might notice that some of themarketing tools aren't as as impressiveas some of the other open sourcesolutions for example you can'tnecessarily cross sell products which isa criticism that is widely put to themand you know there might be someextensions in here that give you thatfunctionality but usually you would findthat as a built-in feature alright sothat is PrestaShop it's really one of myfavorites out therepartly because their themes are nice andI actually think it's it's really easyto understand how to build a websitethrough it so I like it for startups andsome smaller companies or growing okayso next up we have OS commerce and thisis our seventh on the list so we'regetting close to the endOS commerce you haveaccess to a thriving community ofdevelopers and users they also they havea wonderful forum to check out solutionsto your problems and talk with otherpeople there are actually over 300,000online stores made with OS commerce soit's clear that plenty of companies haveworked on this and you know the pricingis obviously a plus since you don't haveto pay anything to launch an onlinestore so the benefits of OS commerce I'mnot a fan of their website by the waybut you know we can look at some oftheir products services and support aswe talk about this the online support ispretty amazing you're not going to getdirect support but the forum hasmillions of active conversations thatyou can search they also have links likepartners and developers here's the forumI was talking about there's tons ofconversations you can even tap into alive chat if that is your styleI mean similar to WordPress the strongcommunity means that you have access tomany plugins and add-ons so a lot ofthese developers are are introducing newadd-ons you might be able to look on amarketplace or complete a Google searchregardless you know there are constantupdates going through this system alsopretty easy to open up the files andmake more advanced customizations to iteven less experienced developers can goin there and make modifications prettyeasily there are also over 7,000 freefeatures to take advantage of now thisthis is almost rivals Magento you knowwe've regularly talked about how muchoverall costs can accumulate to to highhigh cost along the way but perhaps OScommerce is one of the cheapest on thislist because you don't have toconstantly keep reaching out and gettingadd-ons and extensions ok some of thedownsides the main reason you mightconsider going with something else likeMagento is that OS commerce isn'tnecessarily known to scalewell so you know if you have a smallercompany that's not that big of a dealbut if you plan on rapidly expandingthen you know you might stick withsomething like WordPress or Magento butI do like OS commerce for small tomidsize stores I also feel like OScommerce requires more maintenance thanother platforms you know this means thatyou'll have to spend more time makingupdates keeping the site secure andworking on things like SEO and onceagain this is an opinion of mine but theI really don't think the backendinterface is quite as user friendly soit has a bit of a learning curve just tokind of understand and it's not I don'tthink it's as popular as say WooCommerceor Magento so you know there aren'tnearly as as many experienced people outthere to help you out but the good thingis that the people who do use OScommerce are extremely vocal about itand on to our next open source ecommercesolutionit's called jigger shop and it oftengets compared to whoo because of itsease of use and clean interface you canalso expand the functionality of thesite with a wide range of plugins andadd-ons so let's take a look at what wehave here on the website they haveplenty of demos for you to play aroundwith there are themes extensions itlooks like they have some documentationand some support to help you out let'sgo to the themes page okay so right offthe bat you know we have about $35themes that's pretty affordablewe'd have to zoom in on these but itlooks like they're somewhat moderndoesn't look terrible okay let's look atthe pros you can't really find an easierto use open source platform than thisother than WooCommerce this would alsobe on the top of my list for beginnersand intermediates and you know judo shoprecognizes this and similar to some ofthe other solutions theyfor a demo demo version of both thefront end and the back end of thewebsite before you download you'd alsochoose from a large selection of themeslike we saw you know they're reallyaffordable and there is a 14-daymoney-back guarantee on the themes andyou can also get a 10% discount off yournext purchase in the store if you leavea reviewall right so other than that you knowit's fairly easy to edit the code onyour site and the integrations are veryplentiful similar to that of WordPressyou know we've kind of been comparing itwith WordPress over and over where youcan search online for the type ofadd-ons you want and it returns dozensof solutions going on – and here's someof the extensions for you but you canalso search for things on differentmarketplaces because Jigga shop is quitepopular now we've got like upsellsMailChimp it's really a nice extensionlibrary all right so really quick I wantto walk through some of the downsides ofJago shop first of all you don't get anyoptions for customer support and that isdirect test customer support so you knowyou have your documentation up herethere seem to be some forums online andthey help you out with things likepartners and development but you're notgoing to be able to pick up the phoneand you know give give someone a callwho you know is trained on this softwarealso the initial feature set isn't thatisn't as plentiful as something youwould expect from like magentaoh so you might have to install a lot ofadd-ons depending on what you're you'relooking for and although some of thosethemes look nice you'll have a hard timelocating themes that are completely freeI'm actually when we looked at thattheme page most of them were requiringsome sort of payment they weren't thatexpensive but you know 30 bucks 40 bucksthat still is some money so it'ssomething that keep in mindand next up gia is untick you'll earlypopular at the moment so there aren'tthat many partners listed on the websiteif we go here you know you can find webdevelopment web graphic designers webhosting but it's it's just not as aspopular as like WooCommerce or WordPressso you're not going to be able to findas many developers who are well versedwith Jigga shop next up we have Drupalcommerce and we're rolling through thesenow this is our third to last one so ifyou're not familiar with Drupal it's oneof the most common options to go to whendesigning any kite type of website it'sa closed competitor of WordPress since astrong percentage of the Internet isactually powered by Drupal not tomention you can pretty much make anytype of website you want on here if welook at the website they do haveextensions there's documentation alongwith a developer guide right there whichis always nice you can get help so thereis support it looks like there's a blogthere tooso you can you know request certaintypes of support this isn't necessarilydirect support without having to pay butif you know it looks like you can getcommerce guys application supportstarting at five eighty a month theremight be some other options on herealright so some pros to Drupal commerceDrupal was designed with the idea thatonly professionals were going to use itso this is why if you're a developeryou're gonna feel right at home and youknow there are very strict developmentstandards on the Drupal website thatmust be adhered to so to ensure highquality output you probably need to be adeveloper and hopefully well-versed inDrupal or trained at least I meanhas built-in caching and that was a prothat was a benefit by the way I guessthat would be a downside for beginnersbut you know we really like Drupal forsome of those more advanced developersout there who would like or if you youknow you have a developer on your teamand Drupal also has built-in caching sothe overall speed and performance isusually much better than otheropen-source platforms such as Magentonext up unlike many other freeopen-source solutions Drupal commercehas its own security system built in notonly that another Pro would be that theonline community is always there to helpyou along the way so let's see yeahthere is support there's a video librarythere's documentation that's pretty niceconsidering you know Drupal there aretons of people who use it and there'salso an extensive help guide Avellaavailable on Drupal's website and like Isaid there's that video library whichyou know you can't really find that onmany other platforms where they havejust a ton of videos for you to look atas for the downsides of Drupal you'regoing to have a tough time running anonline store if you're new to this andwe kind of mentioned that beforebeginners should probably avoid Drupalunless you are you know getting intodevelopment or coding and you'd like tomake Drupal part of your your arsenal aDrupal commerce websites can becomeresource hogs since they often turn intolarge sites with lots of components andmodifications now this might not alwaysbe the case you might keep your sitepretty small and lightweight but thatcan end up draining your resources alsoDrupal Commerce was created by thepeople behind the commerce guys ifyou've ever heard of them and if youneed support from them we actually sawthat before that comes at a price let'sgo here get help support you know forso for a site modification we're lookingat 580 dollars a month that is extremelyhigh so hopefully you're making enoughwith your ecommerce store to cover thatif you want direct support and finallythere's really no chance of paying for alow priced host with Drupal commerce youneed something high-powered and fastpreferably a VPS or a dedicated serveralright our second to last open sourceplatform it's called WP e-commerce thisis often an overshadowed cousin ofWooCommerce now they're not technicallyrelated at all in terms of like whodeveloped them but it's a solidWordPress plug-in that doesn't getnearly as much attention as WooCommerceso first what you would do it's verysimilar to commerce you would have toget a host install a wordpress site andthen you would install this as yourplugin so in terms of some of thebenefits the plug-in supports about adozen payment gateways and don't youPete ecommerce provide support if youneed to go with a gateway that isn't inthe system so that's pretty cool alsothe back end is pretty easy to navigateand the front end results look clean andmodern what's more is that you cancustomize all of this easily with somesimple CSS or HTML there's also arowboat robust coupon feature thatallows one-time use you know value basedon percentages or a hard number you canalso put restrictions on certainproducts from that discount so you don'talways get quite as advanced discountingfeatures with some of the otherplatforms you can also pay for let'stake a look here so now here's thedownload key there's support you can payfor direct customer support premiumsupport pricing so yearly access is$4.99that is much more reasonable than whatwe just saw from what was that that wejust looked atDrupal Drupal commerceso $4.99 per year is definitely morereasonableyou get 30-day access to 49 bucks that'snot bad and then finally an SSLcertificate is provided with your checkout with WP e-commerce so that couldsave you some money it's also gonnasecure your store let's go back herelet's actually go to the features pagenow some of the downsides of WPe-commerce there aren't that manyadd-ons and go to the add-ons page righthere in fact as of right now at leastthe last time I checked there were only16 available in the store you might haveadded more by now but you know there'sonly two pages here that's not thatimpressive especially when you're goingup against something like WooCommerce orWordPress in addition the multilingualtools are just ok apparently there aremore advanced multi lingual andmulti-currency tools coming in the nearfuture so we'll have to see how thatgoesyou also can pay for premium support wementioned that beforeum there's video somewhere at least thatused to have videos video tutorials andactually when you click through thatthere it goes to a broken link so it'sjust a 404 page and in my opinion that'sa pretty big downside consideringthey're marketing it as the fact thatthey have video tutorials other thanthat let's see two more times for WPe-commerce you're not going to findnearly as many WordPress themes for WPe-commerce as you are for WooCommerceand according to the WordPress site herethis plugin actually the last time Ichecked it hadn't been updated in thelast year so that might have changed letme just double check here alright socheck on WordPress and it's actuallybeen updated in the past five days sothat has that's I wouldn't consider thata cop but I did notice that a while backwhere they hadn't updated the plug-in inabout a year but seems like that is nota downside anymore so let's move on toour 11th and final open-source ecommerceplatform it's called uber cart and I'mjust gonna bring it up through Googlehere / cartalright so yeah it's called uber cartyou might notice something similar hereit's actually a plugin for Drupal souber cart is the most popular Drupalecommerce platform for your websitemany people compare it to Drupalcommerce in blog posts because both areextensions of Drupal but Drupal commercewas created by an old ubercart developerso ubercart preceded Drupal commerce soyou know many people argue that ubercart is the best because it's theoriginal has more features while othersbelieve that Drupal commerce is actuallyjust an improved version of uber carthere so you kind of make your owndecisions based on that but here's whatwe have to say there are plenty ofbenefits there are plenty of downsidesfirst of all well it is a plug it's anadd-on so you will have to add it ontoyour drupal website the activity loggingin uber cart is a fancy way to locateorder statuses no matter what a customerwhere a customer is in the purchasingprocessso that's kind of interesting becauseyou can you can really bring up customerand order information a lot quicker withuber cart also although both ubercartand Drupal commerce are developerfriendly I would say that uber cart isbetter for less experienced users youknow we kind of talked about how Drupalcommerce and you should probably be adeveloper if you were going to use thatuber car is more for the beginners outthere not saying that it's unfriendlyfor developers but it does seem to havea pretty sleek interface for you it'salso simple enough to work for smallerstores but you do have the capabilitiesto expand and next to that there aresome great tutorials on how to performactions that are frequently used you canalso you also get support for manypayment modules and shipping optionsit's all packaged into one sleekecommerce platform so you don't reallyhave to think about that much whenlaunching ubercartnow on to some downsides the customAsian controls are less powerful inubercart compared to Drupal commerce youknow this can be good for newerdevelopers but some of the advancedusers might want more me although youcan scale up to support lots of productsand variants Drupal commerce isdefinitely more suitable for a largeonline storein addition rubric art advertises a demoversion um let's see if we can find thishere ok so they might have they mighthave removed that demo link I know thelast time I reviewed this plugin forHoover cart there was a demo link and itactually didn't work but it looks likeall of these links are working theypretty much leads you to YouTube pagesthat's nice to get a taste of what theextension does for you but as of rightnow I don't see any demo link so maybethere isn't a demo anymore or maybe theyjust found that it wasn't workingalright so that might have been a longvideo I don't know if you got throughall of it but hopefully we coveredeverything you wanted to know about opensource and e free ecommerce platformsit's just great to know that there areother options out there and you knowwhen you think of things like WordPressand WooCommerce and Magento those reallyare the platforms thatsome of the biggest companies in theworld use so you know Shopify is greatbig commerce is great we like them for awide variety of reasons but it's nice toknow that you do have those alternativesolutions that are open source so youhave more flexibility and at least theystart off free so if you have anyquestions about the best open source andfree platforms let us know in thecomments and be sure to subscribe to ourchannel thank you

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but is happening just welcome toQueenstown New Zealand and if you wantto know why 99% of people will nevermake a single Shopify sale and you wantto know why a diamond earring and a dogcollar have a lot more in common thanyou think then don't even think aboutgoing anywhere[Music]what is up man just welcome to the videoabout why 99% of all shopping fires failand yes Shopify is a real word I did notjust make that up so this is going to betalking about mistakes to avoid so youcan join the 1% of people who actuallymake it through to a successful Shopifystore so number 1 we are going to talkabout the N word the dreaded word thatyou've probably all heard a milliontimes before which is of course niche Idon't know what some of you werethinking so the niche topic is one thatis incredibly important for Shopify as awhole for e-commerce as a whole I thinka lot of people go into Shopify orAmazon or any type of e-commercethinking that you know they can justlist a fidgets spinner or they can youknow sell a piece of cat jewelry that athousand other people are probablytrying to sell or do the same thing fromso the niche word we need to talk aboutniches and we need to talk about moreimportant than these sub niches of thoseniches so what's very important and whata lot of people forget is that you can'tjust go out and try to sell the samething that a thousand other people areselling it was the exact same thing thathappened with vicious spinners on Amazonthe people who caught it early and thepeople who identified the trend earlymade a ton of money and you know thesmart people of those first movers werethe ones who were smart enough to knowwhen to get out of that trend as theysaw hundreds and hundreds and thousandsand thousands of other people actuallyjoining in and starting to sell thosesame products because when there areproducts that are so profitable and sohighly trending and they just seem likesuch a low-hanging fruit then you knowthere's all these type of people outthere especially when it's a low cost toenter as fidgets spinners cost almostnothing to produce it created thisexcess of circle or the surplus ofsupply which of course you know wasn'tthe demand was not able to keep up solet's talk about what a sub niche is andwhat this actually means for us allright guys so we're gonna look at threequick examples of exactly what I mean bythis because I think it's so importantto look at examples rather than justtalking about you know high-level stuffso first thing we're gonna look at is adog collar so what is a dog collarobviously you probably should know thatbut you know a big mistake that I see alot of people make is thinking you knowhey a lot of people have dogs a lot ofpeople probably want what a dog collarso I'm just going to so you know anytype of generic dog collar and you knowcall it a dayand so one of the kind of like littletricks that I like to use to hone down alittle bit deeper is you never want tosell just a generic product people arenot going on Shopify stores people arenot clicking on Facebook ads for genericproducts no one I promise you or mostpeople are not buying toilet paper froma facebook ad so what I like to do isinstead of just typing dog collar I'mollie expressed like a lot of big youknow search type sites have what'scalled autofill so I can go dog collarspace and then just type the letter Aand now it's gonna say dog collar andleash set dog collar anti bark collaraccessory collar army right so an armydog collar is a lot more likely toactually you know convert to a purchaseon a Facebook ad if somebody is lookingspecifically for a dog collar army andyou know using Facebook guys it's veryeasy to target people who are you knowreally interested in the military armynavy airforce you know any common youknow type of camouflage company or youknow maybe like a famous general orhistorical army figures or somethinglike that right and so we're not thisvideo is not talking about Facebookadvertising but you know it's just veryimportant to kind of start to realizethat you never want to sell in any typeof generically so if we type in B we seedog collar B per dog collar bandanabuckle bling right and so these are alot more interesting yeah dog collarChristmas and so I guarantee you thatthey have a lot of different likeChristmas designs like this or you knowdog harness lift support or you know fordifferent leashes here for four dogs and20 cents each and then you know if wewanted to go a step further we couldorganize these by orders just to seekind of what's popularyou know the glow-in-the-dark dogharness you know some LED stuffs here'ssome you know like little bowtie typeDingley things and I guarantee you youknow these are obviously seasonal asthey're Christmas related but I canguarantee you that this would sellinfinitely better than if you're justtrying to you know sell a generic dogcollar to people on facebook ads solet's take another example we're gonnado jewelry actually those two things andso the diamond earring was the other onethat I mentioned in the intro and sowhat we see here is there's a ton oforders here but it's very difficult toactually target people using facebookadvertising and it's so important guysto think about what how you're going totarget people before you createstore before you actually create a brandbefore you kind of submit the time anduse your time to create you know theShopify store if down the line you'reactually unable to target people toviolence Pacific products so instead ofit's like selling earrings like you knowbig the example that we just used whatwe would do here is we type earringspace a and so now we see some earringsmaybe animal earrings so this would bemuch better so people who also likeanimals who like jewelry you know maybeyou're targeting people on Facebook whohave an anniversary within 30 days sopeople are trying to buy their wife youknow maybe some animal earrings and thenyou could also maybe type ladybug somaybe somebody who likes ladybugs whohas an anniversary within 30 days whoalso likes animals and who likes youknow popular jewelry brands likeTiffany's or something like that butthen all of a sudden you have a muchmore what I like to call sub niche areato actually target people and a muchhigher percentage that you're gonna beable to convert that person into a salerather than you know just showing them ageneric dog collar or a generic piece ofjewelry they would almost never actuallybuy from a Facebook ad alright guyslet's move into number two so I want tobe really clear here this one is goingto be a little bit more high level butShopify you guys is a real business Ithink there's a kind of a idea out therethat a lot of people have beencirculating with false rumors and youknow all the other gurus out thereShopify that all you have to do toachieve overnight success with Shopifyis add a product from Aliexpress intoyour Shopify store and then you knowmagically you're gonna start making aton of money overnight that is not thecaseShopify like every other e-commerce oronline internet business requires workit requires testing it requiresiteration it requires a lot of probablyfailure up front right you have to learna lot of new things like email marketingyou have to learn how to you know addapps to your store you have to learn howto you know calculate ROI you have tolearn how to create successful Facebookads and Instagram ads or snapchat ads orwhatever you choose to kind of you knowfocus your time on from a marketingperspective so I just wanted to kind ofeliminate this rumor and a lot of thereason that I would say you know 99% ofthe people out there are failing andthey're not able to actually make asuccessful Shopify store is that theyhave this idea that you know within oneday orlike one week they're gonna go fromhaving absolutely no knowledge aboutShopify to creating successfule-commerce business that you know thethe successful e-commerce businesses outthere that are doing you know hugenumbers every month are ones who've beenaround and they've actually been testingand they've figured out what works froma marketing perspective they've testedprobably you know hundreds or thousandsof different products and they'veiterated their store they've seen whatworks they've seen what doesn't and theyhave the expectation that just like anybusiness it requires time and effort anda little bit of money you know inShopify's case and with drop shipping alot less than most other businesses butstill some money up front to actuallycreate something that works and so Iwanted to go really deeply into this andjust say over and over and over again topeople that you are not going to achievean overnight success you're not gonnabecome an overnight drop shippingShopify millionaire by adding you know afew products from Aliexpress into yourShopify site with the most basic Shopifystart right so it takes time it takeseffort you have to build an email listyou have to build rapport with yourcustomers you have to retarget yourcustomers and make them repeat customersbecause anyone who knows anything aboutbusiness knows that it is infinitelyeasier and less expensive to get aexisting customer to buy from you againthen it is to get a new customer so onceyou get people into your ecosystem rightwe're offering them percent we'reoffering them coupons we're offeringthem you know end of the year saleswe're telling them about our newexciting you know offers maybe if wehave like a store related to Cordys ordogs right we know that people who arebuying from a corgi dog store probablyhave it for you probably love that coreyou probably think it's the cutest thingin the world and so if you come out youknow a brand new pair of fluffy Corgisocks and they already bought you know afluffy Corgi t-shirt from you then youknow that that person has a much higherlikelihood of actually converting andbecoming a repeat customer than wouldyou know a completely new person that'snever heard of your store or brand orpurchasing from you in the past and soyou know there's a there's a steeplearning curve to any internet businessbut that's why you know there's peoplelike me who've created Shopify coursesteaching you everything or release youknow hopefully you like the content thatI released for free on YouTube butnumber two guys is Shopify as a realbusiness you can't expect to make itwork overnight or you know within a weekit takes time to understand what'sworking and whatdoesn't to test different products totest different marketing campaigns tosplit test your marketing campaignsmaybe you'll realize that you know 24 to35 year old men are converting you know90 percent higher than 18 to 21 year oldwomen and so then you take the 18 to 21year old women out of your marketingcampaigns and you only target the youknow demographics that are working butit takes time and it takes money and ittakes energy to realize what about yourmarketing campaign is working and scalethat and then realize what you'reactually just wasting money on and pausethose campaigns and then once you reallystart to get you know in the groove andyou get one successful product that'sstarting to work you're converting at ahigher profit then it's costing you tomake those sales from a paid trafficperspective and once you get those andonce you get a couple of those and allof a sudden you have ten of those thenit's really starting to work but numbertwo guys is that Shopify is a realbusiness and you can't expect it to workover night number three is what I liketo call it v1 and dunk so similar towhat we just talked about before numbertwo a lot of people are trying you knowless than ten total products and tentotal ad sets and then giving up and soone of the biggest things thatdifferentiates any successfulentrepreneur it doesn't have to be onthe internet it doesn't have to be ane-commerce it doesn't have to be inShopify is the willingness to succeed soa lot of people are gonna spend you know$100 $200 $500 on ads on getting theirstore set up maybe on some new apps thatthey're using on your own their storeand then they're gonna give up becausethey're not making it work but what theydon't realize is that with Shopify orAmazon or with anything really all ittakes is that one successful product orservice or whatever you're selling tokind of give you the confidence to showyou that it is possible to show you thatit does work and then you can reallystart to scale after you kind of realizewhat's working and what's when what isnot working another point that I wantedto mention in this exact same room isthat there's a really a snowball effectwith any type of e-commerce especiallywhen it's as scalable as drop shippingone of the main drawbacks between otherbusinesses is you stock out right yourun out of inventory and then you can'tfulfill your customers if you aregetting on a roll and people are reallystarting to you know take off and you'restarting to get a lot of sales or maybeyou have a successful relationship withan influencer and you know they get youall of a sudden 500 sales in a dayit wipes you out but with dropshippingone of the biggest beautiful mostbeautiful parts about dropshippingis that you don't actually hold theinventory and theoretically if youpartner with the correct supplier whichI teach exact down the Shopify ninjamaster class what you're gonna realizeis that they pretty much have aninfinite stock you know if they're alarge manufacturer if they're worth thetime and money and you've done your duediligence with finding them what you'regonna realize is if you do start to takeoff and your products are just a trendor you find you know the correctrelationship with an influencer or ateam of influencers and all of a suddenyou're getting thousands and thousandsof orders what you're gonna realize isthey're not going to stock out and so alot of the moral of the story and themorale of number three guys is that alot of people give up right before kindof they find that breakthrough productright before they kind of find thattheir breakthrough stride where theykind of start to get in motion and theystart to realize ok this is actuallygoing to work but what I need to do isnot give up you know after spending ahundred dollars on ads and saying youknow what it's just not working for menobody can do it it can't be done cuz Iimported one product off all the Expressonto my store I step I set up in anafternoon right it's a real business ittakes timedon't give up with you know trying justten products or even 50 products guys Itried hundreds and hundreds of productson drop shipping before I kind ofstarted to realize what was working whatwas not working you know how to identifytrending sub niches I when I firststarted I think that like a lot ofpeople you know I was looking at theseproducts that were kind of that I saw alot of other people selling successfullybut what I didn't realize is they hadspent you know months or years buildingup email list building up you knowsocial-media followings on Instagram onFacebook on Pinterest where wheneverthey released a new product they alreadyhad you know hundreds or thousands ofpeople already kind of in theirecosystem who had bought from thembefore who are willing to buy from themagain because they like the quality orwhatever the case may be so you don'tsee a lot of the behind-the-scenes stufffor these you know already successfulcompanies out there who've probablyspent months or years actually buildingup these relationships and building upthese audiences so the point and themorale of number three guys is don't bea one-and-done err it takes time and ittakes energy and it takes a lot oftesting before you realize what isactually going to work alright guyslet's seeto number four what I like to call thegolden ratio so the golden ratio issomething that I kind of came up withjust because I think people get boggeddown and prioritize and spend time onthings that are not going to producethem the most result so if we use thePareto principle right the 8020principle that 20% of our cities aregoing to produce 80% of our resultslet's break down you know kind of themain three ways that you are going tospend time on your Shopify store andyour Shopify business so 20% of yourtime should be creating the perfectstore right creating choosing the besttheme creating your store you knowoptimizing your store for both desktopand mobile making sure that you have thecorrect apps that you're capturingpeople's emails correctly you know thatyou're using apps like spin a wheel toyou know incentivize people to give youtheir emails in exchange for couponsusing apps like receipt full or converseyou to make sure that you're actuallygetting people to click on the emailsthat you're sending them as weave seatsand maybe potentially offering themdiscounts you know we could make a videoif you guys are interested on all thebest apps for Shopify that I have givenme the most conversions and then havemade the biggest difference to my storebut for right now we are just talkingabout the golden ratio so 20% of yourtime and I know that might seem like notthat much to a lot of you guys butcreating your store can really ballpeople down and they can spend all oftheir time on that and if you spend allof your time on creating the perfectstore then you'll never actually getthat your store out there and be able tofind your customers right so I'vecreated stores in as little as a day youknow and I've had a lot of experiencewith Shopify I have a lot of experiencewith Facebook Adsand I have a lot of experience withselling things on the Internet but youknow I can create a store and get itcompletely fully live and functionableand you know all the titles anddescriptions and everything optimizedwith all the apps I want you know withinone day and so that should be reallyonly 20% of your time don't let youdon't let yourself get bogged down whereyou're spending you know weeks or monthscreating the perfect store withoutactually testing anything because you'regonna be really let down and you'reprobably gonna feel pretty overwhelmedif you've you know put all this time andeffort and money into creating theperfect store and then no one's buyinganything from you so 30 percent of yourtime right out of 100 percent should befor product selection and iteration sowhen you're selecting products you wantto make sure that you're putting a lotof thought into it that you're selectingthings that are on the upward trend onGoogle Trends that you're selectingthings that aresub-niche like we talked about beforeyou don't want to be selling dog collarsyou want to be selling you know led dogcollars for Christmas or you want to beselling you know Corgi pink dog collarsfor you know women or something likethat right so we're not looking atgeneral niches we're not selling dogcollars as a whole we're selling subniched items that people are much morelikely to actually purchase from aFacebook ad as always people do notpurchase consumables right the everydaytype thing people are not buying youknow Colgate toothpaste or a toiletpaper off of a Facebook ad and so 51%and yes I know this doesn't add up to ahundred percent so please you know don'ttell me that in the comments I justwanted to kind of make a point here so51% more than half of your time buy forsure should be spent on marketing so fora lot of us you know there's a there's apretty steep learning curve for learningFacebook ads there's a pretty steeplearning curve for you know learningabout autoresponders like MailChimp andlearning how to build an email list andhow to successfully market to that emaillist that you're not annoying people butyou know you're offering value andyou're actually generating downstreamincome from that email list because whata lot of people don't understand what alot of beginners that don't understandis the people that are really becomingwealthy and making a lot of money off ofe-commerce are not making that money upfront you know a lot of times I go intothe black I'm actually losing money onthe beginning of my store you know kindof giving away a lot of products forfree getting people into my email liststesting all these different productsright spending a lot of money trying toscale ads quickly so that I can get themost data immediately so I get you knowI get all the information about what adsare working what demographics areworking whether it's males or femaleswhat cities and states write all thisinformation about ads I get it quicklyand then I scale the ones that areworking quickly and ice paws the onesthat are not working quickly but indoing that you know I'm wasting moneyupfront with theoretically you knowquote-unquote wasting moneysimilarly up front you know I'm givingaway products for free I'm offeringproducts that you know below my cost attimes just so I can build an email listso that I can actually you know launchfuture products to that email list andthat is where I'm going to make themoney the people that are wealthy on theInternet are the ones are who give awaythings you know not in thisfor free but the ones who give away alot of free information who areunderstand that the people who getwealthy online are the ones who makedownstream incomes by building afollowing building a customer basebuilding an email list building a groupof people that are interested in whatyou have to say or what you have to selland last but not least number five soprioritization has everything to do withentrepreneurship it doesn't have to justbe with Shopify or Amazon or whateveryou're selling on from that specificexample but we are going to use that asour contextual kind of thing that we'regonna walk through right here tohighlight a few points and so what Imean by prioritization and the reasonthat a lot of people fail at Shopifybecause of this is people will work onthings that are not going to give themthe most value so instead of you knowfinding the perfect product or you knowfine-tuning marketing campaign or youknow adding new additional products andtesting people will spend you know weeksand weeks creating you know Facebookpages Pinterest accounts tumblers Etsyyou know all these different things thatare not going to give them the sameamount of kind of output as the requiredtime input and so instead of going outthere and making you know redditaccounts for your awesome new store thatyou're so happy and passionate about youknow what you should be doing is a verysuccinct series of steps when you aregoing out to create a successfule-commerce business and so that seriesof steps and I think a lot of people getthis backwards is you don't make a storefirst making a store first is going tocost you a lot of time it's gonna costyou a lot of most importantly momentumright because nobody wants to spend amonth creating a perfect store and thendriving a bunch of traffic and payinghundreds of dollars to get that trafficto your site and then not getting anysales from that so instead of creating astore first guys number one when you arewhen you're going through yourpriorities is finding products and soonce you find a product that you're veryyou know you're very happy on you'rechecking the social cues you're you knowyou're making sure that there's a lot ofpeople purchasing this you're seeing alot of orders on Aliexpress right youhave looked on audience insights onFacebook and you've figured out that yespeople are in fact searching for thisyou can you know you know about theirdemographics you've checked GoogleTrends and you're making sure that youknow this particular product or subniche is on the upward trend you'remaking sure that there are detailedtargeting matchon Facebook ads or on Instagram or onsnapchat that you're actually able totarget this group in this audience andyou know hopefully this audience thatyou're targeting is a very passionateaudience right we're talking aboutbird-watching we're talking on sportsare talking about golf we're not talkingabout you know consumable everyday itemsor you know people or water bottles orsomething like that yes there are somepeople who are passionate about waterbottles but we're not talking about thatand so what I'm trying to say here guysis instead of spending a month creatinga store before you've ever tested aproduct right get a get a reasonablybasic store up get you know the verybare essentials that I teach you knowget an email pop-up get some type of acart abandonment in place and thencreate a collection of you know highlyrelated products maybe it's like a youknow a golf laser sight and you know agolf tee cleaner or whatever thoselittle things are that you like fix thegreen with and then you could do youknow one collection of golf you knowmen's polos or something like that rightso you want to make an ultra niched setof products in one collection and thenrun Facebook ads to it and if you can'tget sales with you know fifty to ahundred dollars of Facebook Adsafter you've done all of your kind ofdue diligence you're setting all of yourdetailed targeting correctly you knowyou set up the basic optimization ofyour store right if you can't get salesdriving clicks from paid advertisinginto that ultra niche similar rightrelated type collection where you knowyou have five different products andthey're all very sub-niche they're allvery much so related all of their titlesand descriptions are optimized you knowyou have your coupon set up you haveyour reviews on the products all kind ofthe basics that I teach in the Shopifyninja master class once you have all ofthose things kind of together in your inyour collection and you've driven ahundred dollars of paid advertisementswith the proper targeting again which Iteach but if you don't know anythingabout Facebook advertising you take alook at my youtube channel we have youknow the number one fastest-growingFacebook as tutorial over two hundredthousand views in three months but who'scounting on my channel so make sure youcheck that out I promise you it willteach you a lot about Facebook Ads evenif you're a complete beginner so onceyouyou know a sufficient amount of trafficup to a hundred two hundred dollars andyou're not getting any sales then noamount of you know further optimizationof your Shopify store is going to changethat you need to move on to either a newtype of advertisement right differenttarget errs maybe you know you're usingInstagram influencers instead of paidtraffic on using Facebook right but onceyou spent you know up to a hundreddollars on that's particular adadvertisement to that ultra related ineach collection of different productsthen it's not going to be your storeoptimization that's gonna make adifference you need to either choose thedifferent products or you need to testnew ad target us right so the moral ofthe story here guys is prioritize whatis going to make you more money that'sgonna be testing new products and thatis going to be testing new types ofadvertising targeting guys don't waste amonth or two months building out youknow the most amazing Pinterest andTwitter account ever for you know yournew passion projects do the things andprioritize the things that are going tomake you the most money and that is whatthis is all about guys so if you enjoyedthis do me a favor and absolutely smashthat subscribe button directly in itsface and click the little notificationbells so you can stay up to date oneverything in that lifestyle ninja wetalked about Shopify we talked aboutAmazon we talked about everythingrelated to making money on the internetand most importantly being free guys sowe will see you on the next one[Music]

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