How to Create a Marketing Strategy For a New eCommerce Website

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– You have all these products
that you want to sellon your eCommerce site.They're so beautiful, your
website looks amazing,but hey, you launch a
site, couple days go by,no orders, no traffic.And if you're lucky and you get a order,chances are it's your momor one of your best friends.Hey, everyone, I'm Neil Patel,and today, I'm going to
break down how to createa marketing strategy for
a new eCommerce website.(energetic music)Before we get started,
make sure you subscribeto this channel, and if you're on YouTube,click the alert notification.That way, you'll get
notified when more videoscome out like this.So step one, I want
you to focus on a nicheor a segment.You don't want to create a eCommerce storethat sells everything like Amazon.You're going to get crushed.Be a expert.It's too hard to be a big eCommerce storethat does everything,reason being is the bigger companiesare going to outdo you on pricing,you won't be a expert on anythingso you don't really have
any advantage over them,plus they're going to offer
faster shipping than you.So when you pick a niche,
you can be a experton that niche and have the best productwithin that category.People will get to know you for that,even if your product's
a bit more expensivethan the competitors, you
can still do well and win.And when you're in a niche,
it's easier to do adsto your eCommerce site and generate salesversus having a big, broad eCommerce site.Step two, create a killer,
unique selling proposition.Why should people buy from you?For example, one of my
friends sells insoles,like those Dr. Scholl insoles,
but she sells custom onesjust for high heels, and her
brand isn't Dr. Scholl's,but she makes over six
figures a month in profitjust through Facebook ads
going to her eCommerce store.Why, because she created amazing videothat breaks down her life in high heels,how she loves these
high-end luxury high heels,and they're all uncomfortable,
and she broke downhow she created the best
insole to make it comfortablefor women of all shapes, all sizes,to be able to walk in these high heels,feel amazing, and be comfortable 24/7.So that was her pitch,while someone like a Dr.
Scholl's, they're always like,”Hey, we make it comfortable
to walk for anyone.”Well, what's anyone?It works well for maybe my Nike shoes,but it doesn't work
well for my dress shoes.So when you have a killer,
unique selling proposition,you're more likely to get sales.So specialize and have your
unique selling propositionto be all about that specialty.Step three, create a
fantastic user experience.I love Shopify.If you're going to be in the
eCommerce world, use Shopify.Their user checkout flow, their designs,their sites, their templates are amazing.Another good example of an
amazing eCommerce experienceis Dollar Shave Club.Just think about ordering
from the Dollar Shave Cluband unboxing your first order.Now, same with Shopify, even
though Shopify is amazing,when you ship a product to someone,you want to make sure it's an
amazing experience, as well,from the design of the product,the way you make people feel.All of this will help you
generate more sales, as well.Step four, pick one traffic source.Look, you want to do SEO,
great, it's a long-term gain,or if you want to do ads, you
can do Google Product Ads,Amazon Product Ads, Facebook
Lookalike Audiences,or you can even do the same
thing on Google AdWords.Either way, pick one ad
source and go all in.For example, if you're in eCommerce,I would recommend that you
start off with Facebook ads.That tends to convert really
well for Shopify storesselling one or two products only.Then from there, after you
do well, you can expandinto Google AdWords and other channels.But first I would recommend
that you start offwith Facebook ads.Step number five, maximize
your value per visitor.Do you have upsells,
do you have downsells?All that will help you generate more moneyso the ads are more profitable,or even your SEO's more profitable.You could also use Hello Bar
to collect email addresseswhen people are about to
leave your eCommerce store,so that way you can
market to them afterwardsand email them and convince them,hey, here's why you need to buy from us,or here's $15 off, or
here's why we're specialand you can tell your storyor your unique selling proposition.It'll all help, that's why
you should collect emails.You should also do the same
with push notifications.You can use tools like subscribers.comto maximize your eCommerce sales,because when someone goes
to your checkout pagebut they don't buy, you
can use push notificationsto get them back and
then get them to convert.These are all simple ways
to maximize your trafficand the value you're creatingfrom each and every single visitor.Step six, maximize your
average order value.So we talked about checkout bumps,but you also want to do
things like free shipping.We found that free shipping increasesaverage order value size.Heck, my buddy sells HDMI cables for TV.He saw a interesting experiment
where he changes shippingto free shipping, increased
the costs of his product,and even though it ended
up being the same, right,instead of charging for shippingand having a lower priced product,he had a more expensive
product and free shipping,so the total math of the final
purchase price was the same.He saw that he got more sales
just because it was free.Do that, leverage your checkout bumpswith a irresistible offer.ClickFunnels does an amazing
job at using checkout bumps.You can see their own
site, how they're using it,get some inspiration from them,and then figure out how you want to docheckout bumps, as well.You also want to do post-purchase bumps.Skin Care by Alana does
a great job of this.If you buy some wrinkle cream,they may sell you some vitamin C cream,and they continually do this after you buyand sell you more and more productsthroughout the next year,
two years, three years.They don't stop.That's how they get the most revenuefrom each and every
single visitor, as well.Step number seven, and
this is the last one,use technology to make
your eCommerce storeto work better.From cart abandonment sequences,to product recommendations,to win-back sequences, to contests,there's Shopify plugins
that do all of this.Heck, there's even Shopify pluginsthat do holiday sequences.Heck, there's even plugins
that do cross-sellsor one-time offers, or promotion offers.Whatever it may be,
there's tools out therefor any eCommerce platform
that you're using,whether Shopify or Magento,
or even WooCommerce.So use the technology that's out therethat makes your job easier,such as live chat on your eCommerce storewhere people can communicate
with you back and forth,so that way you can maximize your salesby answering any questions or issuespeople may be having.If you need help growing
your eCommerce store,check out my ad agency,
Neil Patel Digital.If you enjoyed this video, like it,share it, comment, thank you for watching.

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Anatomy Of An Internet Marketing System

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Please let me tell you about the Internet marketing

systems I use and find helpful. This information may be

of some benefit to you, especially if your goal is to

monetize your site or earn an income from your online

marketing.

My name is Titus Hoskins and I own and operate a very

modest marketing website called http://www.bizwaremagic.com

I have been designing web pages and sites since 1998.

I have an Art/Education background but in the last

couple of years I have been studying online marketing

systems and using them.

Yes, studying them, since I have an art background I like

to examine beneath the surface of things or structures in

order to get a clearer picture. I like to see the whole

picture. The big picture. But the underlying elements behind

these complex systems interests me the most. What’s beneath

the surface excites me, the structure holding everything

in place. How they are designed, the methods and tools

used to make these marketing systems work.

Keep in mind, I still feel a bit funny calling myself an

Internet marketer. Last week my marketing efforts make me

around a thousand dollars; don’t know if that qualifies me

as an Internet marketer or not. Probably not. Most of the

people I associate and have contact with, usually make that

in a day — the real smart ones make that in an hour.

A thousand dollars in one hour?

How is that possible? Well, the marketing experts who

earn the big d’s — usually have complex automated marketing

systems set up and operating on the Internet. These systems

start with their own products but quickly expands and builds

with large opt-in lists or ezines, 1000’s of affiliates,

large JV networks, multi-sites, viral marketing, membership

forums, brandable ebooks, online marketing tools/resources

and the list goes on…

No doubt you may have stumbled across some of these

marketing systems on the Internet… one of the first

I really encountered was Internet Marketing Center run by

the late Corey Rudl who died tragically in a car crash at

the young age of 34. I made my first affiliate check

through Corey’s system and it changed the way I looked

at the Internet forever. And the check was only $5!

What made me earn that $5 was not only my own efforts but

more importantly the whole marketing system behind IMC.

It took an ordinary webmaster and showed him how to market

on the web. It showed me the way. More importantly, it

also taught me Internet marketing is a skill anyone

can learn.

These marketing systems can be good places for the

beginning marketer to learn those skills. There are many

marketing systems quietly working the Internet. Some of

best (in my opinion) are Ken Evoy’s whole Site Sell system,

Marlon Sanders Higher Response Marketing, John Reese’s

Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff

Mulligan’s CBmalls, Nitro Marketing…

These Internet marketing systems are all different, yet

they all have common elements or features that make them

very effective and very powerful marketing systems. A close

examination of the different components or parts might

give you a better understanding of what makes these

Internet marketing systems work.

Here’s a list of different parts of an effective Internet

Marketing system:

* Founder or Helm: All these marketing systems have a strong

leader or founder at the helm. A very vocal and forceful

communicator or spokesperson is needed as a focal point.

And like any company, its only as good as the person leading

it. Because the Internet is still a very ‘scary’ place for

the average user; a friendly outgoing spokesperson is

needed to break those barriers (real or imaginary) down.

* Unique Product or Products: Most of the effective

marketing systems have their own products to market.

These can be digital info products, web building/hosting

packages, or even self-contained marketing systems. Or all

of the above. Some popular products that come to mind would

include Ken Evoy’s whole Site Sell and SiteBuildIt line,

or Jeff Mulligan’s CBmalls promoting the well known digital

download affiliate site ClickBank.

* Databases or Lists: All these systems collect and keep

large databases or opt-in permission contact lists of

customers and potential customers. The real net value of

any marketing system is in the quantity and more importantly

the quality of its lists. All deliver a weekly or daily ezine

or ezines to these lists. Consider these Databases as the

engines that empowers any Internet marketing system.

* JV Networks: Most have large Joint Venture Networks or

contacts that will kick-start any new product. Momentum and

sales are created with these JV partners. An ideal JV partner

is a well respected online marketer with very responsive and

very large opt-in lists. If Databases are like engines, JV

networks will fill those engines with the fuel they need.

* Affiliates: The best marketing systems use 1000’s of

affiliates to promote and market their products. This is

usually done in-house with their own affiliate program or

onsite software set up. Some use third party affiliate

programs like ClickBank, 1ShoppingCart, Commission Junction,

LinkShare, or Shareasale. Your ignition.

* AutoResponders: One of the most effective marketing tool

these systems use, autoresponders are essential for delivering

the sales. A series of follow-up e-mails will increase those

sales dramatically, studies have shown that it takes 6 or

7 follow-ups before someone purchases your product. Consider

the autoresponder like a fuel injection system.

* Tracking and Marketing Resources: All have extensive

tracking and marketing resources, usually located online

within a membership site. An easy to use and accessible

tracking system for affiliates is needed. So too are

marketing resources such as banners, links, coupons,

graphics, seo tactics, landing pages, lead capture pages,

brandable reports, articles and ebooks. Obviously, your toolkit.

* Viral Marketing: All great Internet marketing systems

use viral marketing techniques. This can be as simple a

brandable reports, articles, software or eBooks. Affiliates

can embed their own IDs and pass these viral products along

to their friends and visitors, these useful viral products

then get passed around all over the web. Creating links,

contacts, buzz and funneling prospects back to your

marketing system. Consider it your Turbo Charger.

* Online Forums: Many of the better Internet Marketing

systems will have an online forum where members can network

and interact. Offering workshops and tutorials. This is a

vital community building tool that must not be overlooked

or underestimated. It will greatly enhance the effectiveness

of any marketing system, building a foundation and launch pad

for any new products. Your gas station.

* Cross Promotion: These marketing systems can become very

complex: promoting programs within programs, cross networking

whole systems within systems, joint ventures within joint

ventures… Marketing seminars, conventions and workshops

are other lucrative features these systems use to market

their products and to network with other marketers. Hybrid fuel.

* Corporate Blogs: Most have company blogs or a network of

members’ blogs. Realizing the importance of these relatively

new mediums for getting the word out. RSS feeds are also used

to syndicate your sales message and content. That would be

your satellite radio.

* Affiliate Incentives: The better marketing systems have

affiliate incentives and contests to motivate the sales force.

From cruises to Ferraries…

* They Pay Their Affiliates On Time: Might seem trivial, except

for the affiliate. The best Internet marketing systems pay

their affiliate regularly and on time. They are trusted and

respected by affiliates and online marketers. This trust have

been built up over many years of good solid business

relationships. The best marketing systems are the ones that

can harvest and develop those relationships with thousands

or even millions of affiliates. Your accelerator.

* Automation: The one key element that makes all of the above

possible. These Internet marketing systems are automated to

the highest degree possible. Without automation these large

marketing networks could not function. Therefore, almost all

the day to day running of a marketing system is automated and

can run smoothly without much work or maintenance. The grease

that makes everything run.

* Internet: These marketing systems have taken full advantage

of the world wide web and used it to their benefit. It permits

global marketing with affiliates in every country around the

world. A large multinational marketing force that is made

possible only with the creation of the Internet. Consider it

the clue that connects the whole system.

The computer and the Internet make these whole automated

marketing systems possible. Closely studied and dissected,

these systems are complex, intricate creatures solidly

embedded into the Internet and the lives of millions around

the globe. Enabling lifestyles that offer mobility, freedom

and enrichment never before seen this side of a PowerBall

win!

When you picture these complex marketing systems, don’t think

of computers, databases, autoresponders, wires…

Rather, picture a sun drenched tropical beach with a light

breeze and a clear blue sky. Picture a person sitting to one

side, checking daily sales stats on a cool sleek shinny laptop…

don’t forget to zoom in real close and you will notice a slight

smug smile. But don’t stop there, if you stare really hard and

think about what you have just read, you will have a clear view

of an Internet marketing system.

…..
The author runs a modest Internet Marketing web site where you will find helpful online guides on RSS/Blogging, SEO, Affiliate Programs, List Building, Laptops, Internet Fax and quite a few Internet Marketing Tools. Including the very popular Free Desktop Calendar & Planner Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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ASUS – Vivo AiO 27″ Touch-Screen All-In-One – Intel Core i5 – 8GB Memory – 1TB Hard Drive – Black

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Best eCommerce Templates for 2018 | Top 9 eCommerce Templates That Follow All 2018 Trends

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however in the following video I'm gonnashow you top 10 best website templatesfor e-commerce websites the first themewe're gonna have a look at is a hugesale PrestaShop theme which is forselling clothing and accessories if yougo to a live demo you can have a look atthe theme on a desktop but also you canview it on a mobile screen and a tabletscreen which means that this theme isfully responsive and mobile-friendly sothe people who are going to view it ontheir mobile phones or other tablets arenot gonna have any troubles with it andgonna see all the content that you wantto show them all the themes here areanimated they have beautiful transitionsthey have smart design they are sleekthey are minimal and they are verystylish and modern looking the nexttheme is monster a two multi-purposeWordPress theme when you see hereWordPress you're probably wondering howyou're gonna turn WordPress into ane-commerce platform but it's pretty easyif you have a WooCommerce plug-in thistheme goes with it as a pre-installedplug-in so you don't want to bother andinstall it yourself the theme itself isvery beautiful very smartly designed andif you have a look at the demo you seethat you have how many oh my that youhave over 16 free my demos what aredemos demos are the pretty muchready-made websites that you get insidethis theme so buying monster 8 2 4 6 8bucks you get 16 other themes inside inthe package so you can choose any ofthose and just use it right out of thebox the next theme is a big bag Shopifytheme when you see that it is a Shopifytheme you have to make sure that you useShopify CMS and you look for the propertheme for your CMS for your platformthis seems to be multi-purpose whichmeans you can sell any type of productsin here and it's designed and layoutit's gonna suit to any type of goods butmostly it is for closing because you seethat the template is pre-designed withthe samples of closing of accessorieslike bags like purses etc but you seethat you can put any type of goods hereyou just you know put your own contentand the template adjusts to your needsif you use magenta this is the themethat will suit your needs and yourplatform which is important it ismulti-purpose which means again it canbe used for any type of goods like hereyou get five premiere layouts for anyniche which means they are pre-madedesigns for the following types of itemsfor spare parts for cars furniturelingerie bikes and spare parts andmedical equipmentlet's check I don't know this one whichmeans you get an entire pre-made websitewith its own pages with its own elementswith blog layouts with shop pages andtailored specifically to suit aparticular type of products so if I goback and no I didn't want to go here ifI go back and if I click this put mydemo I'm gonna see the entirelydifferent website the entitle differenttemplate which is you know you see thedesign is different the layout looksnothing alike the previous one that Ichecked with the injury so when you getit you get five different themes in onethe next swimwear hot shopify themewhich is intended for swimwear but againyou can just change it content put yourown items and it can be anything thatyou want the beautiful slider you seethat a lot of things are animated whichadds to user experience which keeps yourcustomers interested and the cool thingis that when you hover over the imagesof products you see that they they showyou another image from a different angleso you can or maybe they show youdifferent color variation like here yousee so it helps the customer engagementso when they scroll down they may wantto see what other options are presentedhere and they may want to click on thisitem to check some other variations thenext theme is called Sharpie fashionstore Shopify theme you see it lookspretty modern it has over 13 pre-madelayouts which means you don't have tobother creating those Leonce yourselfyou just take the ready templates andput your content in them looks veryminimalistic but still it's interestingto scroll down and see what it has topresent here everything is animated andlooks cool all right other parts Shopifytheme this one is called Cardenagain it's for Shopify and Shopifythemes they can see any purpose becausewe're on tablet must have a whole lot ofthem and Shopify is famous for being areliable platform and very convenientand comfortable to work with so if youwant to stick with Shopify you knowyou'll not regret it because you'regonna find a whole lot of beautifuldesigns for this platform so in thistheme you get three three may 12 isfashion for a fashion story for toolsand equipment store and auto parts storethis one is called manner way which isclothes and accessories PrestaShop thingfirst the shop is another platform thatyou can use for an e-commerce storelet's have a look at a demo you see it'spretty minimalistic when you're creatingan e-commerce website you wanna stickwith something minimalistic and nothaving a lot of elements that coulddistract the customer from the productsso of course you don't want to you don'twant to a too crazy color scheme goingon because you want the products to bethe center of attention so thisaccording to its look and the colorscheme would be the best choice for ane-commerce fashion store and the lastbut not least is ever pressedmulti-purpose press the shop themethe demo looks quite good and if you seethe word multi-purpose in the title itmeans that oh there are two of themlet's have look at the newest one if theword multi-purpose it means that you canchoose any type of goods to sell on thiswebsite and there is a whole lot ofpre-made websites right here so in thefashion section there are four in thefurniture section four of them in theelectronics section so in total they'relike seven x four will be 28 pretty mildwebsites in one so you pay for onetemplate but you get 28 which is crazyyou see and it's also very verygood-looking and let's actually have alook at this one again the background isminimalistic the color scheme isminimalistic so the main attraction onyour website will be the goods and itemsthat you are presenting thank you forwatching this video I hope you liked itand found something usefulof course I remind you to go to thedescription down below and check for thelinks to all all the items that wereviewed today meanwhile let me remindyou that on tablet monster.com slashElementor marketplace you can find cooladd-ons to element or page builder andcool elements or WordPress themes thatgonna make the work with this pagebuilder way way easier thank you forwatching and I see you the next time[Music]

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How To Be Successful At Your Craft Business

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Number One Internet Marketing Tip

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By Leonardo Wood | Submitted On October 04, 2010

Expert Author Leonardo Wood

Give people a compelling reason to give you their contact details

When people arrive at your website they are inevitably looking for information, information that may end up fuelling a future purchase.

However, your website visitors may also visit your competitor’s website straight after they leave your website, that’s why they call it ‘surfing the web’

So, it’s crucial you get your website visitors to stop, and the best way to do that is by offering a compelling reason to make them stop and give you their contact details, and one of the best no-risk ways of getting your website visitors to stop and give you their contact details is by offering some free information in the form of a free report or eBook containing information relating to the very thing that led them to your site in the first place, in exchange for their name and email address.

Then, once you have their name an email address you can continue to market to them in the future, long after they have left your site to go to your competitor’s website.

People arrive at my website looking for SEO information, so my free report gets a large proportion of those people to stop and give me their contact details, and then my autoresponder continues to keep in touch with them, until eventually they decide to buy from me or unsubscribe.

But the trick is, to continue delivering great advice until you are ready to offer them something for sale, and when the time is right, these prospects that have been on my list for a while may end up becoming my clients, providing what I offer is right for them.

But, if I didn’t have a free report on my site they would have arrived at my site, had a look round and then went on to the next website looking for SEO information, and I would have missed the opportunity to develop a relationship with those people.

To take this one stage further…

If you are driving traffic to your site from Pay Per Click or from article marketing I recommend you have a squeeze page (landing page) specifically set up so that when people arrive at your page they only have 2 options, either fill out the form to receive your free report or leave.

The thing is, when you give people too many choices they end up doing nothing.

Having a free report on your website is one thing, but if people can navigate all over your site they may form opinions about you before they get round to filling out your form for your ebook, so by using a landing page that only offers the free eBook you are giving people what they want, information relating to what they searched for online.

Then, once they have filled out your form they can then be directed to your main site, and you now have their details to continue to keep in touch and market to them over the coming days, months or even years.

By the way, do you want 10 Steps to getting Your Site on Page 1 of Google FAST?

Download my Free Report ==> SEO Tips.

It will help you propel your business online, guaranteed. Leonardo Wood.

Article Source: https://EzineArticles.com/expert/Leonardo_Wood/166782

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Dell – Inspiron 23.8″ Touch-Screen All-In-One – Intel Core i5 – 8GB Memory – 256GB SSD – Silver

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Save desk space and enjoy exceptional performance with this Dell Inspiron all-in-one computer. The Intel Core i5 processor lets you seamlessly watch videos or create reports, and the 8GB of RAM enables smooth multitasking. This Dell Inspiron all-in-one computer has a 23.8-inch Full HD touchscreen for intuitive operation and crisp visuals, while the 256GB SSD provides quiet, fast performance.
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MasterClass #1 @ Jeff Ecom Do ZERO à R$ 350.000 de LUCRO

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Quer ter acesso a mais CONTEÚDO PREMIUM de DROPSHIPPING?

✅ Crie a SUA LOJA agora, clique aqui: https://pt.shopify.com/avaliacao-gratuita?ref=4ecom-brasil
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✅ Canal GRATUITO de Dropshipping no Telegram: https://t.me/jeff_ecom

___________________________________________

Fala, galera!

Esse é o nosso primeiro vídeo de uma sequência de 8. Nessa masterclass eu vou te mostrar os passos que me levaram do ZERO até atingir o LUCRO de 350 MIL REAIS em 45 dias.

LUCRO. Não estou falando de dashboard com boleto, apenas o que entrou no gateway de pagamento!

Gostou do conteúdo?

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