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Watch Digital Marketing Tutorial (2018) Edition
⤷ https://www.youtube.com/watch?v=8f7DtHZ-UCk

http://bit.ly/wtdemo – Digital Marketing Orientation Session – Learn the Fundamental Concepts of Digital Marketing. In this session, you will learn about the basic concepts, strategies, benefits, and goals in digital marketing. Like, Comment and Share the video with friends!

Digital Marketing Tutorial in Hindi
⤷ https://www.youtube.com/watch?v=1NZpqnd2M_Y&list=PLUJ2ndf139LrioMA6qhzw9YNiYUkI2Lg_

What is Digital Marketing?

Digital Marketing is a marketing approach to target the audience using the Internet. Any users connected with laptops, smartphones, smart TV or tabs are considered as a digital audience, whom we reach with Digital Marketing.

Trainer: Mohammed Azharuddin is Founder of Web Trainings Academy. He has 11+ Years of Experience in Digital Marketing.

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[Music][Music]tell me what your number one question isgoing to be hey Fred I'm here andwelcome to our Shopify masterclassseries now in today's topic I want tohave a real comparison between Shopifyand Amazon now before I first go intothe actual comparison I'm going to givea brutal honest comparison I'm not gonnabash either Shopify or Amazon I reallywant to let you know for those of youthat want to start an online businesswhich routes you really wanted to takenow again if you love any of my shuffleflight masterclass series make sure youclick the subscribe button right belowthis video and click that notificationbell so that each time I released abrand new video training you are gonnaget notified right away so like I saidfor those of you that are reallystarting out in the world ecommercethere are two ways for you to actuallyget startedone is Shopify which I do on a regularbasis and the other is Amazon now bothare greats I'm not saying one is betterthan the other but I what I wanted to dois give you a genuine feedback on yourdecision or on helping you figuring outwhich way you can go when you arewanting to create an online businessselling physical products so when youlook at this over here you'll see thecomparison Shopify versus Amazon and themodel a stands for Amazon S stands forShopify so the first thing that we wantto look at is the website right when youwant to sell something the first thingthat you need is obviously a webpresence now when it comes to a webpresence there's a big comparisonbetween Amazon and Shopify so I'm gonnaput website over here now when it comesto website I gotta be honest with youwhen it comes to Amazon you don't reallyhave to doanything okay so I'm not gonna put an Xbecause that is a perk when it comes toAmazon so I will actually put a circleright so for Amazon you don't reallyhave to create your own website youdon't worry I have to worry aboutputting in images or coding and puttingup a webpage because you're essentiallyjust listing on Amazon now when it comesto Shopify what you got to do is you'vegot to actually create it right you'vegot to basically create your owne-commerce sitesyou got to basically have your images upthere you got to have your logo allthose other non fun stuff that we allneed in order for us to actually startselling so in this case I would have tosay Amazon really wins when it comes tothe website because you don't reallyneed one so that's his first part nowlet's look at the second one over herewhich is the most important thing whichis inventory now when you are selling onAmazon okay you have to have yourinventory you got to do your productresearch you got to go and source theproducts you got to get a minimumquantity ordered for that product andship it to Amazon's warehouse and thatwill take around 30 days okay let's behonest it will take 30 days but youwould actually need to invest a goodamount of money in order for you to getstarted maybe 500 all the way to severalthousand dollars to actually have thatproduct shipped to Amazon so that youcan actually take advantage of theirfulfillment by Amazon which is how youget a better ranking when it comes toAmazon all right so now when it comes toShopify here's the beauty you don't haveto worry about inventory right you cansimply arbitrage inventory of defendersall you got to do is just put in theimages put in the products and that's itand when someone buys it then youfulfill the order with defender soessentially when we look at theinventory Shopify there's not really anyinvestment that you need up front inorder for youget started and Amazon you do now here'sthe downfall when it comes to Amazonwhat if that product doesn't sell rightif you think that oh I did all myresearch I think it is going to sell butwhat have you actually entered into avery competitive product listing what ifthat products are sudden it's notselling anymore right that will put youat risk and very vulnerable to actuallyhave you just having money here sittingand collect or having I mean money ininventory and collecting dust so in thiscase I would have to say X spread Amazonand a checkmark for Shopify alright soagain it's either/or now let's look atthe next thing okay the next part that Iwanted to actually have a very genuinecomparison is advertising now I do haveto say I'm gonna give an X for both ofthese and I'll give you a reason whyeven if you have an Amazon listing upand running okayyou still need to advertise okay you'relike huh I thought I'd just put myproduct up no in order for ad actuallygain traction for your products youactually need to advertise on Amazonsponsor listing that's how you actuallyget the UMP and the more sales and themore traffic to your listing whichobviously will help you with yourorganic listing as well if yourconversion rate is going to be highnow as for Shopify again you need toadvertise you need to advertise onFacebook you need to advertise on Googleetc etc etc now the only majordifference between advertising on thesetwo is that Amazon advertising it'seasier because all you're doing is justbidding on the keyword or letting Amazonalgorithm to really take do to work withShopify you got to basically create yourFacebook Ads you go to create yourGoogle Adsetc etc so with both platform you haveto ourin order for you to actually get trafficso that's why I'm giving you both an Xover here now let's talk about one keything that a lot of people don't reallymention and talk about in the industryespecially when they are creatingcomparison which is margins or I shouldsay fees okay fees this is a massive oneall right and I do have to say when itcomes to fees Amazon it's much moreexpensive than Shopify okay let'sexclude out the cost of advertising foran app let's say that you are alreadygetting traffic and they're both gettingthe same amount of traffic at the samecost what happens is that for Amazon itwill actually cost you more money inorder for you to actually fulfill theorder whybecause you got to pay for fulfillmentby Amazon you got to basically pay forAmazon on obviously anytime you made apurchase and that is going to be prettybig of a fee that you got to pay and I'mexcluding advertising right now but withShopify you're essentially just needingto be $29 a month for your websites andevery time that someone actually buysyou actually pay a merchant processingfee which is for Visa card MasterCardAmerican Express PayPal etc etc and thathovers around three percentage dependingon your plans and depending on yoursetup that you have so when it comes tofees Amazon is actually a lot moreexpensive than obviously Shopify allright so again you want to look at thatnow here's one thing though Amazon it'sa great platform for one reason becauseanyone that actually goes on Amazon theyare obviously buyers right you just goon Amazon just to just do nothing youlike you are ready to buy a product sothat's a very big advantage when itcomes to Amazon now shut by on the otherhand you got to worry about advertisinga lot but again like I said the fees aregonna be a lot more on Amazon then onShopify now there if I any continue onit can continue on to talk a lot aboutcomparesbut I want to actually have one morecomparison to actually talk about toactually have you thinking and decidingwhich route you want to take and my lastone is simply longevity now what do Imean by longevity when you are sellingon Amazon okay the problem is you don'town the customer let me repeat thatif you sell on Amazon you don't own thecustomer you would not know what theemail address is you cannot contact thembecause essentially they're Amazoncustomers not yours so when a customeractually bought a product from you foryou to actually generate back endprofits it is going to be tough reallytough because you don't have topoint-to-point connection with yourcustomerswhereas for Shopify you're building yourbrand you are now having customerscontact information their shippinginformation their email addresses sothat you can build a relationship withthem and continue to actually sell themother products that you have in yourstore or you can actually build arelationship with them and sell themdigital products affiliate products etcetc now the other downfall with Amazonagain I'm just being brutally honest andI could be wrong because I don't doAmazon but I know a lot of people thatmakes a lot of money on Amazon and I'mon the sidelines looking at it andwatching what happens with them and allthose other stuff that's why I'm able toactually come over these now thelongevity side is here's the challengepart when it comes to Amazon pricing isking if you guys really look atbusinesses as a whole Amazon reallycreates something called the flywheeland with a flywheel one of the mostimportant thing is lower costs for thecustomer now what if all of a sudden youhave a listing that is absolutelycrushing it but then all of a suddensomeone came in with a far lessexpensive product than you that it'sidentical to yours then you essentiallyyou're gonna be wiped outbecause Amazon's gonna favor the onesthat is gonna be at the lowest cost ofthe highs of abuse so in a nutshell notonly are you not able to actuallycontinue to build a relationship yourcustomers but you can be taken out bycompetitors quite quickly all right sothat's why I will give longevity andeggs for Amazon and a check marks forShopify now again I'm not being biasedon either you should go with Shopify ordo you go with Amazon but Shopify haswhat been what I've been using to becomesuccessful and also well my students areusing to become successful as well soagain there is a lot of people that makea lot of money on Amazon but I want togive you a genuine comparison from myperspective on the comparison for thesetwo so if you're looking to starting anonline business and you're like I justwant to get my feet wet and I want tolearn more about it listen I've got afree course for you where you canactually get your feet wet startexperiencing the process of creating aShopify store step by step findingproducts and start advertising and ifyou are really wanting to actually getstarted with that again there's a linkright below in the video description orsomewhere in this video you can actuallyget access for free all right now againif you're into Amazon by all means go doyour research there's a lot of otherYouTube videos out there that teachesall about this but in my perspective Iwould say start with either-or okayyou start with one first master it andthen go with the other one so if youthink that Shopify is the way that youwant to go go ahead and get my freecourse and start going at it everybodylooking at Amazon then go ahead go watchanother YouTube video that's all aboutAmazon but I want you to actually startwith one business at a time this is achallenge to a lot of people that wantto actually get started to become anentrepreneur is not focusing on the onebusiness model first so again it's up toyou on what you decide either or oververy lucrative business both can make alot of money but again you got a staketo it alright so again this is my honestfeedback in comparison if youor disagree of any of it let me knowwrite in the comment box below and againif you want to have any other videotraining or specific topic that you wantme to share about let me know write inthe comment box right below and makesure you subscribe to my youtube channelclick that notification bell and I willsee you in our next episode bye

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(upbeat contemporary music)Hi guys, Gretta here.So a common question that
I get asked again and againis how do you make money selling
physical products online?From my experience building
four e-commerce storesand making over eight figuresselling physical products online,I've put together a frameworkthat works extremely effectively.Now I worked with Foundr
to turn that frameworkinto a course called Start
& Scale Your Online Storethat thousands of entrepreneurs have takenand achieved some incredible resultsbut I'll chat to you
more about that later.So now I'm gonna take you
through some of the stepsto get you on the way to making moneyselling physical products
online with an e-commerce storewhich I've taken directly out
of the Start & Scale course.So step one is to find a trending productand a point of difference.Step two is to look at the
viability and validate your idea.Step three is to manufacture
your product locallyto begin with, then move globally.Step four is to create
your store using Shopify.Step five is to build an audiencebefore you launch your store,and step six is to launch and scale.Okay, so let's dive deeper
into each of those steps now.So step one is to find a trending product.There are a few different
ways you can go about this.Some really good places to
start to do your researchare websites like Trend Hunterwhich you can search in niches
that you're interested inand read about innovative products.Another option is looking
at websites like Kickstarterand which products and ideasare receiving a lot of financial backing.This also helps to validate your idea.The next thing that we want to doafter we decide on our niche and productis to make it different.So while you don't need to come up withsome crazy new patented
idea or reinvent the wheel,you can make your product
different or betterby changing a dimension
of an existing productto find your unique value proposition.The things that you want to look at hereare the product's design,
functionality, price,and time it sold for.So let's take a mobile
phone case for example.To change the design we
might wanna use the trendof customization or personalizationwhere you can add your
initials to the caselike the brand The Daily
Edited in Australiawhich is worth around $30,000,000.To change the functionalityyou might wanna add a handlethat you can slip your fingers throughlike the brand LoveHandle has.This helps with people who
often drop their phone,especially while using it
one-handed for a selfie.So when adding a functionalityyou should be trying to
solve an existing pain pointof the product.When it comes to pricing
you want to considerwhether you're going for that
direct-to-consumer price pointwith products starting at
under $100 like Warby Parkeror luxury pricing for higher exclusivity.And then moving onto time,the amount of time your
product is available.Some companies have done this
through limited edition modelslike Yeezy's or a flash
sale model like Gilt.So that's how to come up with
your unique value proposition.Step two is to look at the
viability of your productto be sold online and shipped worldwideand to validate your idea.So when looking at the viabilityof your product for e-commercewe wanna make sure that
your product is light,cheap to produce, and
high in perceived valueso that you can have a good profit margin.This means that your productwill also be financially viable.So you wanna consider these factorsbefore beginning to
manufacture your product.The next thing that you want
to do is validate your idea.There are a few different
ways you can do thisbut I'd just get out there
and start talking to peopleand surveying them, not
just your friends and familybut your actual target audience.To find your target audienceyou can create what's
called a customer personawhich you can Google
to find out more about.So now that we've got our
product idea and validated itwe can move on to step three
which is manufacturing.What I recommend hereis to create a prototype
of your product locallyto begin with and even run
your first order or twowith your local manufacturerand then decide to move globally.The reason to create a prototype
of your product locallybefore going overseasis that overseas manufacturers
in China for exampleare often great at copying a productbut not as great at
creating one from scratch.This could be because there's
a lot of back and forthand there might be a language barrier.Plus they'll usually requiremuch higher minimum
order quantities or MOQsand there's always the risk
of working with somebodyyou've never met before
from another country,and I've learned this the hard waywith my brand SkinnyMe Tea.We placed an order with
a Chinese manufacturerfor 1.3 million dollars' worth of teaand when it turned up
it was basically compostwith metal bolts in it
and all kinds of bacteria.It cost another $14,000
just to throw it outand it cost an additional $80,000when it had been held up in customs.It's hard because I thought
I'd done everything right.I'd placed smaller initial
orders with the manufacturerand even met with him
multiple times in personbefore placing the orderas I was living in Hong Kong at the time.So this is a strong lessonon why to manufacturer locally firstand then only when you're
confident you can go overseasand make sure that your
manufacturer comes well recommended.Step four is creating your online storeand this is gonna be an easier oneas I create all of my
online stores with Shopify.With Shopify you can pick a themethen basically create
your entire store yourselfif you want to.You don't need any technical knowledge,just a computer and an
internet connection.They have a big app store
where you can choose appsto add to your storefor things like a abandoned cart recoveryor specialised popups.I'm a huge fan of Shopifyand we even won their Build a
Business competition in 2013for SkinnyMe Teaand have collaborated with
them again more recently.I know the team well.They're worth billions of dollars nowand they're the best
solution on the market.Step five is to build an audiencebefore you launch your storeand my concept of market product fitas opposed to product market fit.This concepts highlights the importanceof building an audience or a marketbefore you launch your productrather than the other way around.So building an audience
before you launch your productis a great place to startand where I started for all of my brandshas been on Instagram.Instagram is still a very
powerful marketing platformwhere you can build an audience for freeor with a very minimal budget.Over the last six yearsI've grown my combined Instagram followingto over 16 million followers
across 25 different accountsincluding Vines with
5.7 million followers.Foundr actually runs the best
Instagram course on the marketthat teaches you step-by-stephow to grow your Instagram followingcalled Instagram Domination.So if you'd like to
find out more about thatI'll put the link in
the description as well.Okay, now we're at step six,
which is to launch and scale.Before you launch you wanna
build an email wait listto email out to when you're launching.What you can do is create a landing pageand incentivize your
social media followersto sign up for early bird discountsor first access to your brand.What you want to dois build as much hype
and demand as possiblebefore you launch your store.Once your store is live you
want to start scaling it.The two ways that you can
get more sales in your storeis sell more to your existing customersor find new customers.So I'm gonna cover a couple
of techniques for each.So if you want to sell more
to your existing customersyou want to look at ways
of increasing your AOVor average order value with
techniques like up sellingand cross sellingand focus on things like
abandoned cart recovery.To scale your store by
acquiring new customersyou wanna focus on things like
social media marketing again,influencer marketing using a toollike my influencer marketing
platform Hey Influencers,growing your email marketing
list, paid advertising,content marketing, the list goes on.So that's it guys.I've covered quickly step-by-stepthrough how you can make moneyselling physical products online.If you wanna be guided through
my exact repeatable frameworkthat I've used to start and scalemy multiple e-commerce
brands again and againyou wanna check out my course with Foundrcalled Start & Scale Your E-Commerce Storewhich you can find out more aboutin the link in the description.So thanks for watching guysand if you want more content
from myself and the Foundr teambe sure to hit subscribe below.(upbeat contemporary music)- [Presenter] The Foundr
mission is to help you createan ass-kicking business and help you learnstraight from the mouths
of world class founders.Get your free printed
edition of Foundr magazinefeaturing Sir Richard Branson.Just cover shipping and
handling at foundr.com/branson.

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