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By Michael Senoff | Submitted On August 02, 2006
There was a time when setting up paid membership sites on the Internet — where you have a site only people who pay you an ongoing fee can access — was all the rage.
Lately it seems this isn’t as popular as it was. Mostly because so many of them fail. In fact, in many cases, it seems people drop out the bottom as soon as they sign up.
Even so, there are a few smart Internet marketers who have been able to make it work.
And one of those ways to make paid membership sites work is to simply offer content people simply cannot get anywhere else.
In other words, you’re probably not going to get them to pay you an ongoing fee to access your content unless you offer them something that’s just not possible to get online or offline anywhere else but from you and your site.
Yes, that sounds simple, but that’s really what it all boils down to.
The whole key to making paid membership sites work is giving people something unique, valuable, proprietary to you, and that you, and only you, can provide.
For example, there is a marketer named Matt Furey. He has a monthly membership site and he gives away a ton of material to people who sign up for a year. Not material people can download online somewhere else, but real, valuable books, CDs, and even personal assistance with members’ questions.
These are all things you can’t get anywhere else but through him and so his membership deal thrives and grows.
You can do the same thing.
It doesn’t take a whole lot of sophistication or technological savvy, either. Just follow the model above with what you’re selling and you will be fine.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com
Article Source: https://EzineArticles.com/expert/Michael_Senoff/21567
you guys will find that you havepassions and having a passion is a giftI think we all have passions and youdon't get to choose them they pick youbut you have to be alert to them youhave to be looking for them and when youfind your passion it's a fantastic giftfor you because it gives you directionit gives you purpose you could have ajob or you can have a career or you canhave a calling and the best thing is tohave a calling and if you find yourpassion you'll have that and all yourwork won't feel like work to you manymany kids and many grown-ups do figureout over time what their passions areand sometimes we let our I don't thinkit's that hard I think what happensthough sometimes is that we let ourintellectual selves overrule thosepassions and so that's what needs to beguarded against my job one of my jobs asthe leader of Amazon is to encouragepeople to be boldand people love to focus on things thataren't yet working and that's good it'shuman nature that kind of divinediscontent can be very helpful but youreally you know it's incredibly hard toget people to take bold bets and youneed to encourage that and if you'regonna take bold bets they're gonna beexperiments and if their experiments youdon't know ahead of time go they'regoing to work experiments are by theirvery nature prone to failure but bigsuccess is a few big successescompensate for dozens and dozens ofthings that didn't work so you know boldbets AWS Kindle Amazon Prime our 3rdparty seller business all of thosethings are examples of bull bets thatthat did work and they pay for a lot ofexperiments I've made billions ofdollars of failures at amazon.comliterally billions of dollars offailures andyou know you might remember pets calm orCosmo or you know give myself a rootcanal with no anesthesia very easilynone of those things are fun but butthey also they don't matter what reallymatters is companies that don't continueto experiment companies that don'tembrace failure they eventually get inthe desperate position where they onlything they can do is we could kind ofHail Mary bet at the very end of theircorporate existencewhereas companies that are you knowmaking bets all along even you know bigbets but not bet the company bets Idon't I don't believe in bet the companybets that's when you're desperate that'sthat's the last thing you can do it'snot you can be out of work and you haveterrible work-life balance you know eventhough you've got all the time in theworld right you could just feel like ohmy god you know I'm miserable and youwould be draining energy and so you haveto find that harmony it's a much betterword and I think for most people it'sabout meaning people want to know thatthey're doing something interesting anduseful and for us you know because ofthe challenges that we have chosen forourselves we get to work in the futureand it's super fun to work in the futurefor the right kind of person do you needto be if you nimble and robust so youneed to be able to take a punch and youalso need to be quick and and and andinnovative and and doing new things at ahigh speed that's that's the bestdefense against the future and you haveto always be leaning into the future ifyou're if you're leaning away from thefuture the future is gonna win everytime never ever ever lean away from thefuture we all have adversity in ourlives yeah I I would I would I doubt ifyou really you know if you know somebodyany friend or anybody that you talk tothere's no lack of adversity and the andby the way that's good because it's whatteaches us how to get back up you falldown you get back up it always happensand you know you get certain gifts inlife and you want to take advantage ofthose but you I guess my advice onadversity and success would be to beproud not of your gifts but of your hardwork and your choices so you know youmay be the kinds of gifts you get lightyou know you might be really good atmath it might be really easy for youthat's a kind of gift but practicingthat math and taking it to the next stepthat could be very challenging and hardand take a lot of sweat that's a choiceyou can't really be proud of your giftsbecause they were given to you you canbe grateful for them and thankful forthem and but your choices you choose towork hard you choose to do hard thingsthose are choices that you can be proudof being an inventor requires becausethe world is so complicated you have tobe a domain expert I mean in a way evenif even if you're not at the beginningyou have to learn learn learn learnlearn enough so to become a domainexpert but the danger is once you'vebecome a domain expert you can betrapped by that knowledge and soinventors have this paradoxical abilityto have that you know 10,000 hours ofpractice and be a real domain expert andhave that beginner's mind have that thatlook at it freshly even though they knowso much about the domain and that's thekey to inventing you have to have bothand I think that is intentional I thinkall of us have that inside of us and wecan all do it but you have to beintentional about it you have to sayyeah I am going to become an expert andI'm gonna keep my beginner's mind youcan't skip steps you have to put onefoot in front of the other things taketimeyou there are no shortcuts and but butyou want to do those steps with you knowpassion and ferocity it's easy to haveideas it's very hard to turn an ideainto a successful productthere are a lot of steps in between ittakes persistence relentlessness so Ialways tell people who are you know whothink they want to be entrepreneurs it'syou need a combination of stubbornrelentlessness and flexibility and youhave to know when to bewitch andbasically you need to be stubborn onyour vision because otherwise it'll betoo easy to give up but you need to bevery flexible on the details because asyou go along pursuing your vision you'llfind that some of your preconceptionswere wrong you're gonna need to be ableto change those things so I think takingan idea successfully all the way to themarket and turning it into a realproduct that people care about and thatreally improves people's lives is a lotof hard workdon't try to chase what is kind of thehot passion of the day I think weactually saw this I think you see it allover the place in many different contextbut I think we saw it in the internetworld quite a bit where you know it'ssort of peak of the sort of Internet youknow mania and say 1999 you found peoplewho were you know very passionatesomething they kind of left that job anddecided I'm gonna you know could dosomething in the internet because it'syou know it was almost like the you knowthe 18-49 Gold Rush in a way I mean youfind that people if you go back andstudy the history of the 18-49 Gold Rushyou find that you know at that timeeverybody who was in was within theshouting distance of California was youknow they might have been a doctor butthey quit being a doctor and theystarted panning for gold and that thatalmost never works and even if it doeswork you know according to some metricfinancial success or whatever it mightbe I suspect it leaves you ultimatelyunsatisfied so you really need tobe very clear with yourself and I thinkone of the best ways to do that is thisnotion of projecting yourself forward toage 80 looking back on your life andtrying to make sure you've minimized thenumber of regrets you have that worksfor that works for career decisions itworks for family decisions you know doyou want I have a 14 month old son andit's very easy for me to if I thinkabout myself when I'm 80 I know I wantto watch that little guy grow up and soif it's I don't want to be 80 and thinkshoot you know I missed that whole thingand I don't have the kind ofrelationship with my son that I wished Ihad and so on and so onso if you think about that so I guessanother thing that I would recommend topeople is that they always take a longterm point of view and I think this issomething about which there's a lot ofcontroversy you know there's a you knowthere's a you know something a lot ofpeople and I'm just not one of thembelieve that you should live for the nowI think what you do is you think aboutthe the great expanse of time ahead ofyou and try to make sure that you'replanning for that in a way that's gonnaleave you ultimately satisfied so thisis just my this is the way it works forme and I mean this is everybody needs tofind that for themself so there are alot of paths to satisfaction and youneed to find one that works works foryou[Music][Music]
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Internet marketing and public speaking? Not quite ham and eggs, is it?
Those two phrases are rarely found in the same sentence. After all, many people decide to do their marketing in cyberspace so they’ll never be required to deliver a sales presentation or a speech.
If you are one of these people, you are making big mistake by not developing your speaking skills, because you are cutting yourself off from the vast off-line market.
Why should internet marketers seek to improve their public speaking? For the simple reason that by so doing, they and their products can become known to people who are are uncomfortable buying on-line. They prefer to know their is a human being at the other end.
In this brief article, I’ll give you a “shortcut system” that will enable you to package your substantive knowledge so it can be delivered in an interesting, engaging manner. It is a distilled version of what I provide business people in my workshops who are almost universally in the off-line world.
To whom can your presentations be delivered ? How about Rotary Clubs and other civic organizations who are always looking for speakers?; What about fellow internet marketers at seminars?; And remember high schools and colleges, where your audience is likely to be more computer literate than the general population, experienced in buying on-line but eager to go eyeball-to-eyeball with the internet marketer who has a great product.
Keep in mind that an effective speaker is one who concentrates on satisfying the needs of the audience members, so that these people conclude that what you are proposing (selling) is in their best interest–for your purposes, buying your product, eBook or service.
The Ten Tips outlined below are not classroom theory, but instead evolve from the real world lessons I have learned in almost 3000 presentations, and in my workshops for off-line marketers. They have worked for me, they have worked for my clients, and they’ll work for you.
1. Have a specific objective
If you don’t know what you wish to accomplish with your presentation, your audience certainly won’t know either. Your objective may be as limited as making sure your audience will remember your URL, or a full understanding of the benefits they will gain by buying your product.
Remember that giving a great speech or presentation should never be your goal; it is merely a means to an end, and that end is what you want your audience to do with the information presented.
Be specific, and in preparing your presentation, spell out your objective in no more than a sentence or two. Print it out and tape it to your computer monitor. This will keep your preparation focused and on target as you progress throughthe drafting of your presentation.
2. Know your audience’s problems, needs and concerns
To be a successful marketer, your presentation must be audience-centered. You must know the problems of the people to whom you are speaking, because your objective is to offer them a solution. This requires in-depth-research about your audience.
Keep in mind that the prime motivation for people to listen to you is their perception that your presentation will benefit them. “What’s in it for me?” is the classic question of all audiences, on-line or off-line
3. Structure backwards
We have learned to write and speak in a 1-2-3 structure: (1) Introduction- (2) Body – (3) Conclusion. For oral presentations, this is highly counterproductive: In contrast to reading a memo, people do not have the luxury of going back and reading again what was missed the first time.You want your audience to hear and understand the bottom line message- “This product iwill solve your problem.”
Initiate your draft with your conclusion, focusing on merging your objective with your audience’s problems, interests and concerns.
Place your conclusion on a card marked (3), then develop an introduction that signals the audience that you know its problems and will be offering a solution. Place this on a card marked (1).
Finally, place your supporting arguments on a series of cards marked (2A), (2B), etc. This 3-1-2 System provides focus, structure, and thematic unity, and is the heart of my training workshops.
4. Practice solo with tape-recorder or video-camera
After completing the presentation draft, practice by yourself with a tape-recorder or video-camera. You will be at your weakest in this initial practice, hence the advice to have nobody present whose comments could seriously hurt your confidence.
Listen to your presentation, note the rhythm and cadence, the “uh’s”, “y’knows”, and check your mastery of the subject.
If videotaping, note your mannerisms and body language, and coordinate your gestures with your vocal inflection.
5. Practice with colleague, friend or spouse
After completing the solo practice session, you are ready to practice in front of another person. Choose this person carefully, as you do not want a hypercritic who will find excessive faults with your presenting style. Neither, however, do you want the type of person who finds no faults whatsoever, and praises you to the skies. You need honest and constructive criticism aimed at “tweaking” your presentation.
6. Convene a “Murder Board” practice session
The “Murder Board, a term I bring to my training workshops from my military background,” is a rigorous practice session. It is the speakers equivalent of the flight simulator used for training pilots how to deal with in-flight emergencies, or the moot court readying lawyers for courtroom combat.
Select no more than four people to be your simulated audience, and share with them all the intelligence you have gained on your prospective audience. These four people will then role play your audience.
Their comments, questions and criticism help you correct your style of delivery, find the gaps in your knowledge, and anticipate questions and objections.
7. Arrive early to meet and greet
Personal contact and interpersonal skills are important for the success of any presentation, but they are absolutely vital when you attempt to persuade people to buy the product you are selling. We tend to accept information from people we like, but reject it from people we don’t like.
When you arrive early, you can get to know members of the audience and let them relate to you as a human being. If it appears appropriate, mention names during your presentation of people you have had the occasion to meet prior to the presentation. Nothing is so sweet to the human ear as the sound of one’s name being mentioned positively by a speaker.
8. Use visuals to support, not to impress
Visual aids, including the ubiquitous PowerPoint, can make or break a presentation. The advantage of using them is that most people are visual and can more readily absorb information that is graphically presented.The danger is that visuals can bore an audience, setting them off into daydreaming, not listening.
Be careful in word choice in your visuals–and, of course, in your delivery–to avoid Geekspeak, unless you are speaking to an audience as familiar with this unique form of jargon as you are.
Bottom line ion visuals: Don’t have the wonders of PowerPoint remembered, but the substance of your presentation forgotten.
9. Employ rhetorical devices
Repetition of key concepts, the careful use of the strategic pause, and parallel construction are just a few of the devices you can use to add spice and cadence to your presentation.
Two examples of such techniques will illustrate this important tactic. Winston Churchill, instead of saying “We in Britain owe a great debt to the pilots of the Royal Air Force,” expressed this thought with the memorable words “Never in the field of human conflict have so many owed so much to so few.”
President John F. Kennedy used a classic device of parallelism when he said, “We must never negotiate out of fear, but we must never fear to negotiate.”
Use your imagination to see how you can arrange words to create such cadence and rhythm.
10. Conduct immediate post-presentation analysis
Your instinct after completing a challenging presentation is to breath a sigh of relief and relax. Big mistake.
Within minutes, sit down with a note pad or tape recorder and record the questions asked, the reaction of the audience to your presentation, your impression of your own performance, etc.
Don’t wait until the next day. Short term memory is precisely that, and you will remember only generalities. The immediate analysis will provide specifics.
Transfer this specific information to your data base, and you have an excellent head start to use in the Murder Board leading to your next presentation..
Use these tips, and the next time you leave your keyboard, you’ll find you are now as eloquent in front of a group of potential customers as you are behind your computer.
Copyright 2005 Larry Tracy
This article is excerpted from Larry Tracys book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, was hailed by President Ronald Reagan as an extraordinarily effective speaker. He is one of the top presentation skills trainers in the US. His website is at the top of Google for “persuasive presentations.” [http://www.tracy-presentation.com]
Cómo crear una marca, impotarla de China y empezar a venderla en una Tienda Online (Shopify) sin dinero.
Recursos
* Shopify y Aplicaciones (para crear tiendas online): https://www.shopify.com/?ref=hermo-benito
* Todos los productos que menciono me han funcionado personalmente y los recomiendo. No me han pagado para mencionar los productos y es mi opinicón personal después de haberlos usado. Algunos links son afiliados, esto no supone nada para ti.
—————————–
Redes
* INSTAGRAM: https://www.instagram.com/hermobenito/
* FACEBOOK: https://www.facebook.com/hermobenito
* TWITTER: https://twitter.com/HermoBenito
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Vídeos relacionados
* 10 consejos para emepzar a vender en ua tienda online: https://youtu.be/KC5gd6qU45U
* El Arte de la Guerra Aplicado a los Negocios: https://youtu.be/4xnLC5OqgdA
* Qué plataforma elegir para crear una tienda: https://youtu.be/tAbfj1b79rM
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Acerca de este vídeo
En este vídeo explico cómo empezar un negocio de ecommerce sin inversión y sin producto.
Cómo crear una marca y conseguir tus primeros clientes antes de invertir dinero y hacer un pedido de producto a China (u otro sitio).
Hago un esquema de 5 pasos para crear tu propia marca y validarla antes de lanzar un producto.
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iHerb coupon is one of the first discount coupons in the online natural health products market.
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I’m a health addict and a natural whole foods advocate.
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(upbeat music)- [Gary] Awesome.Morning, morning Hamburg.First of all, I'd love
to interact with you guysquite a bit. I'm pretty
obsessed with Q&A,so if you guys wanna
roll, I'm ready to go.There's a lot of
different things I'd liketo talk about but the
thing I probably want to mosttalk about is what
is up here which is,when I come and
speak at conferences,I'm always trying
to bring the most valuethat I can to the
audience and the thingthat's difficult when
you speak at a conferenceof this size is what's the
make up of the audience.Are these founders,
are these executives,are they in digital marketing,are they B2B,
are they B2C,are they trying to
build a personal brand?There's a lot
of different thingsthat everybody in this
room, in this conferenceis trying to accomplish so
what I think is a very goodplace to start is attention.I don't care what
you do in this room,I don't care about what
you're trying to accomplish,the key to all of it
is trading attention.Attention is the asset.Before you tell me how great
your B2B SaaS social mediaproduct is or how your greatyour fuck you're
gonna t-shirt isor how great your sneakers areor great you are as a
tastemaker in bottled wateror fashion or yoga,
before anybody in heregets to say what they're about,they need the end
person's attention.Attention is what
we're all trading.What Boz's whole talk
really was about was attention.Once you have the attention,
all the action starts.And the way I really
think about this is a frameworkof you know, who you are,how you're
going to talk about itand where you're going to
talk about it, WHW, right?What are you
going to talk about?So many of you in
this room have not started.Whether you're talking about
yourself or your product,you've not started the process
of actually communicatingwhat you're all about.What is it?What is your manifesto?What is your product
bringing to the table?Why should I give a
shit about what you're up to?Now the reality is, so
many of you are at suchan early stage that
manifesto should actuallyjust be your mission, right?You haven't done anything yet,this whole fake
it 'til you make itbrings no value to anybody.You need to tell me
what you're gonna dowhich is very scary 'cause you
actually have to execute on.The next part
that so many of youhave to think about is how.I'm very concerned
that most peoplefeel that whatever
the current thing is,is what you have to do.So as many of you know video
is massively over indexingin the game right now.Facebook video,
YouTube crushing it.But there's so
many people in herethat shouldn't
be producing videobecause that is not the
best way they communicate.Only a decade ago,
if I was speaking hereall I would be
talking about is blogging.Which was one of
the few platformsthat I never got involved
with in the last 20 yearsbecause even though I've
written four New York Timesbest selling books,
I can't write for shit.I can't put three
sentences togetherthat make any sense, if I
didn't have a ghostwriter,I would have zero books.Yet, there are
people in this roomthat are caught up by
picture and video communicationand they are tremendous
writers and they don't realizethat blogging or
posting on Mediumor even my favorite
little hack right now,if you're a good writer
and you want to build upa profile for your
business or for yourself,I actually highly
recommend you start blogginginside of Facebook
and Instagram.I literally mean
writing 7, 15, 25 sentences,three, four, five
paragraphs of written contentwithin your feeds that people
will absolutely consume.See the reason I know
that is another themebefore I get into
the last W of where,the reason I say thatis because the other
thing I wanted to speak aboutthis morning is something
that really matters to mewhich is the following,
we're living throughand this room
is filled with themand the whole world
is filled with them,we're living through
the greatest eraof headline readers.The amount of
people in this audiencewho have their own ideas
about Facebook, Instagram,Snapchat, blogging, podcasting,
SEO, SEM, programmatic,whatever it may be,
the amount of people herethat have strong opinions
on the ROI of these things,yet they've never executed
a single ad on Snapchator executed more than
three or four campaignson these platforms
is startling to me.I am stunned by the
lack of practitioner-shipin our space. You have so
many people pontificatingabout what's going on, yet
they've never done anything.There are people rolling
around with Amazon Alexavoice skills points of viewand they don't have
an Echo in their home.They've never written a
skill, they have no idea.They've read a
Business Insider article,they've read a TechCrunch post,they've read something once,their best friend
is good at technologyand said something
that they now parrot.But we are living
through ungodly amountsof people who read
a couple of headlinesand have a point
of view and just roll.The amount of people that
congratulated me yesterdaybecause I was an
early investor in Snapchatthat don't realize that
I have to wait six monthsbefore I get to sell my
stock and who gives a shitabout what it does on day
one, I still have five monthsand 30 days before
anything actually happensis interesting to me.It was an interesting, I was,
I got 3,000 congratulationsand I replied not yet,
not yet, not yet.We're living in
a world politically,we're living in a world sociallyand we are definitely
living in a business world,practically that is
absoutely not in the trenches.The best way I articulate
it is the following,we have a whole lot of people
that want to be architectsand we have very few plumbers
and masons in our industry.And so what does that mean?
Why am I fascinated by that?It speaks to
the last of the WHW.Once you know what
you're going to say,your manifesto,
your promise, your words,your mission of the product,once you know how
you're going to say itand that matters,
video, audio, written word,they all work.Podcasting reemerged
in the last three yearsafter voice wasn't winning,
video clearly dominating,written word still very strong,way too many people
here disrespecting it,but the next part is where.How do you get
people to actually knowwhat the hell you're up to,what you're about, what your
product and service is up to,especially when
you have no audience.I love when people say,
Gary it's easy for you now.You have a million followers
plus on all these platforms.Great Rick, I had zero ten
years ago asshole, I worked.Right?
(audience laughter)And so what I want
to remind everybody is,in 2007 when
I had zero audience,I spent 12 hours a
day on the where part,and that part at the
time was using a sitecalled Summize.com, which
was later Twitter Search,and I searched
every single personthat mentioned the word
wine and I replied to them.And that was my hand-to-hand
combat of arbitrage.Today, every single person
here has a product and service,a mission, something
that brought them here today.Everybody wants the world or
a certain part of the worldto know what they're up to
and there's incredible waysto get that awareness
around what you're doing.For example, it is stunning
to me how many people wantto build their Instagram
audience and they don't dothe two core things that
build an Instagram audience.Number one, they don't
use 10, 15 or 20 hashtagsto be discovered,
because that's the plumbingof that ecosystem.Number two, they don't
spend two to three hours a daydirect messaging
until Instagram stops themall the individuals
that have the awarenessthat they aspire for
and ask them for awarenessfor what they're
doing by offeringthat person something in return.You're not gonna DM somebody
who has 837,000 followerson Instagram and they're
just gonna post your picture.You need to pay attention
to what they care about,DM them with something
that matters to them,and return, hope, that
they'll give you awareness.And you need to do it
for two or three hours a daybecause one out of every 97,
one out of every 336is actually gonna do it for you.But here's one way
I promise you that youwill not build
your Instagram profile.By not doing anything,by sitting and having
a beer with your friendand complaining that it's so
hard to build your profile.Actually, you know what?Can I spend a
second on complaining?Come here, can I spend
a second on complaining?You want to do this with me?Let's talk about complaining.There are only two people,
two groups of peoplethat will actually
listen to your complaining.Are we doing a selfie?Two groups.
(audience laughing)Thanks.One, the four to five
people that love you the most,your mother, your spouse,the people that have to.(audience laughing)The other group of
people that will listento your complaining are
your other loser friends.(audience laughing)Yeah, that's, actually,
I'm done, thank you.(audience laughing
and applauding)I'm glad some
people clapped on thisbecause I am
blown away by the peoplethat are trying
to aspire, you know,I'm fascinated
by how many of you,and when I say you
I don't mean this room,I mean fuckin' the world,
how many of youhave your mouth, your
ambitions, the things you sayyou're gonna do so
far ahead of your actions.So many people telling
me that they're gonna build10, 50, 100,
$200 million companiesand they're scared
to work 12 hours a day.We are not catching up in
our actions to our ambitions.And what it leads to is
a whole lot of complaining.Of course, it's
supposed to be hard.People are like,
“Gary, it's so hard.”No shit, asshole, you want
to make millions of dollarsand live your perfect life,
why should that be easy?Makes no sense.Do you know that
most people in this room,with their ambitions for
their startups or careers,are actually
projecting to a 1% life?Do you know how that
math actually works out?We're completely
disconnected from reality and,and as a lot of people
in here that maybe havea couple of gray hairs or losing
their hair like I am know,we've lived through a very
good global economic periodover the last
seven or eight years.I want to remind
everybody here who's be in techfor 20 years about
the late '90s early 2000sand 2007 and '08.My friends, if I can
leave this trip to Germanywith one thing,
I'm gonna leave you with this,please, and I mean please,
forget about the inspirationand the awesome fuckin'
DJ and the good speakers,forget all that, I'm asking
you to do one thing for me.Please get practical,
please get practical.Let me tell you why.If you have a startup in this
room and you're losing moneyeach month 'cause
you've raised capital,you're in deep fucking shit.Let me explain why.It doesn't take a hero
or a successful entrepreneurto lose money each month.And when inevitably,
whether it's tomorrow morningor 24 months from now,
but I sure know when we goseven or eight
years of economic growth,we're just a few minutes
away, again, I don't knowif it's tomorrow, I don't know
if it's four years from now,but it just
can't go another seven,that when that money dries up,
when that money is gone,you actually have to make money.Over the two
cycles of tech innovationand this space that
I've been in, what happens iseverybody here goes from
saying entrepreneur and founderinto their Instagram
to working atBank of America or GE.It is, right now,
let's do a call to arms.Let's use this
remarkable eventto not only get inspiredand rah-rah and
cheer ourselves upin our bullshit ecosystem,
let's use todayfor everybody to
look in the mirrorand ask themselves if
they're being practicalabout what they're doing because
it can't go great forever.And the best way to
survive it is to be practical.How many people have a
startup or an entrepreneurrunning their own business?
Raise your hands.I implore you to
get very serious aboutwhat I'm talking about.For the rest of you
and the rest of us,it is time to trade attention.We are living through the
greatest era of business ever.It is remarkable
that this has becomethe remote control
of our lives.There's nothing, nothing
more important than this.When I hear the word social
media, I know so many peoplethink of that as a sprinkle,
as an afterthought,as an emerging kind of thing.
To me, it is every minuteof what people spend on this
device outside of utilitiesand games. It is the foundation,it is the
foundation of our society.This is the remote
control of our lives,and over 50% of our
time is spent on one of theseseven or eight social networks.To me the term social
media is the slang termfor the current
state of the internet.And I implore you,
and I promise you,that if your strategy
around communicatingon those seven, eight,
nine websites that matteris not the first
thing on your mind,you will have zero
relevancy over the next decade.And, most importantly,
and this matters,what scares me quite a
bit is that most of you,when you see these logos, you
think of a piece of contentthat you make and you
think of those five channelsand more as places
where you distribute it.These are not just
distribution channels.These are channels where you
have to natively story tellin the context of the platform.The videos that work
on YouTube versus Facebookare different. You
don't take the same videoand just post it
for distribution.The picture on Instagram
and Facebook is different.You are disrespecting
the psychology of the user,even if it's, that dude right
there with the white hatand the Hustle Mode t-shirt,
when he's on Instagramand he's on Facebook,
he's a different dude.His mindset's different,
he follows different people.He's on those
channels for different reasons.It is imperative that not
only do you start thinkingabout your content
strategy on theseplatforms for your business.How many people here
are in the B2B business, B2B?Higher.Perfect.B2B friends, you are
disrespecting how muchB2B business is happening here.Facebook allows you to target
the employees of customers.You could make a
three minute video that saysdoes the CFO of
your company knowand then send it to
all the employees ofand then all of a sudden,
that CFO is getting50, 60 emails from employees
from his or her companymaking them aware of
your SaaS product for the CFO.This is what I'm talking
about, about headline readersversus practitioners.Headline readers don't think
that B2B is happening here.Practitioners are exploiting
it and making real money.Headline readers
think that you have to makeshort videos on social media.Practitioners are making
20, 30, 40-minute videostelling their story, compelling
people into their world,remarketing to the people
that actually want in on itand close it and close
those sales by remarketing.If somebody watched
37 minutes of your videoabout you or your business,
when you remarket that viewwith a call to action,
you don't thinkyou're gonna convert them?My friends, we are looking,
we are living through thisincredible era of
massive opportunity.Yet, everybody's
talking and readingand nobody's fucking doing.Start fucking executing.Don't read about
how to win on Snapchat.Download the fucking app
and do something, dick face.(audience applause)Right?I don't know you six at
all, but I promise you this.You're not sitting
there because you posturedor pondered or thought about it.You fucking
executed somehow, right?- [Man] Yeah.- I mean, you didn't think
you'd be really fucking radto throw a conference.You fucking did it.You didn't dream
about fucking spinning.You fucking
practiced and got better.Your grandparents,
my grandparents,they had it shit compared to us.We have the internet.I don't know if
you've heard about it.It's really fucking good.And what it does is it
allows us to be practicalabout having a much
better life if we chooseto put in the work.You could actually work
your 9 to 5, pay your bills,come home, have a
beer and then start workingon what you want because
the infrastructure exists.Your grandparents
had to have their job.They couldn't open
their other business 'causeit was at night and like,
this is a remarkable erato be around and yet we
are completely wasting it.Let me actually throw
you for a complete curveball.You know what
you all need to do?You all need to go andvolunteer at a
senior citizen home.If you want to do one
thing, if anything besidesbeing practical and start
making money instead of losingmoney is what you remember
from this talk this morning,please make it that you need
to go to a senior citizen homeand volunteer for one day.Here's what I want you to do.Spend one day at a
senior citizen homeand I promise you you
will leave with the following.You will leave that the
scariest thing in the world,the scariest thing in the world
to human beings is regret.What you will see in
those 80 and 90-year-olds,some will be happy
and they'll be content,but you will see
something at scale that scaresthe living shit out of me.It's called regret.The amount of people
that wish they did thingsis scary and let me
promise you something.When you're 93,
it's hard to pull it off.We are so fortunate.We live in an era right
now where mainstream mediain every part of the
world is pumping downnothing but negativity
yet every piece of datashows you that this is thegreatest era to
ever be alive in.I understand we have problems.We all have massive
problems but they're notas bad as they used to be.As bad as Brexit
or Trump or terrorism,as bad as anything you
think is depending on yourpoints of view, it's better
than the Black fucking Plague.We have to put things into
context and if you're fortunateenough to be here today,
to know to be here today,to afford to be here today,
you are sitting in anincredible spot of the
7.7 billion people on Earthand I just don't understand
why you wouldn't takefull advantage of it
and it starts with somethingvery basic, which is
actually start understandinghow this is all
working deeper, not wider.You don't need to know in
theory how AI and Alexa voiceand VR and social media work.You need to
start understanding howone of those things work deeply.I've gotten here today
because I didn't come toconferences and talk or make
videos or build a personalbrand for the first
15 years of my career.Let me remind many of you.Long before I was GaryVee,
I was Gary Vaynerchukbuilding a liquor
store by being good atemail marketing, at Google
AdWords, at banner retargeting,at YouTube marketing.I was a fucking practitioner
and then once I builtsomething from zero
to, three to 60 millionwith no money,
once I built something,then I had a little
audacity to come and talkto you about how I did it.The amount of 23-year-old
business coachesand marketing gurus
who haven't done dick shitin their fucking
life that's out thereon Instagram
right now is startling.It is time to
do and less talkingand more fucking doing.(audience applause)Right?
– [Man] Yeah, I try to do.- You agree, right?- Random shit,
Instagram influencers.Instagram influencers
right now today for doers,is probably only
behind Facebook ads,the single best
arbitrage in marketing.The fact that you
can reach out to peoplethat have 300, 3,000, 30,000,300,000 and 3 million followersand trade with them for exposurefor your product and
service is remarkable.Especially 'cause
80% of them don't knowhow to price themselves and
they're grossly underpriced.10% of them are
so overpriced becausethey think their
followers of a lot of followersmeans that they're valuable.So you have to be
careful of the top end.But when you start getting intothat 30,000 to
400,000 followed people,the remarkable value of
just giving 'em the productor giving them 100 bucks to
give a shout out on a product.So many peoples'
businesses and careerswould be in a much
greater place todayif they spent three
to five hours a day,DM'ing Instagram influencersand business
developing with them,and building
exposure for their brands.Yet most of you will hear
this, you'll be like yeah,you might do it for a day.I said three to
five fucking hours.You may do it for a day,
you may do it for a week,you may not do it at all.And then in four years from now,you'll look back and regret it.How many people have
been doing digital marketingor business in the
internet world for15 years or more?Just raise you hands,
just curious.High, please raise it
high, just curious.A lot of you who've
raised your hands knowthat if I was giving this
speech when I was buildingWine Library in 2001 and I was
talking about Google Adwords,and they were five
and 10 cents a click,a lot of you with your
mindset would still be tryingto figure out what
the ROI of that was.Why direct mail was better,
or newspapers were better.That most people
weren't on search yetand why would
people go to Google,Yahoo! was the leader.That's what you would debate.Yet we all sit
here 10, 15 years later,regretting that we
didn't spend all our moneyon Google adverts
'cause the arbitragewas unbelievably
phenomenally underpriced.I'm saying this now
not for the 5,000 of you,I'm saying what I'm
about to say for myself'cause I'm selfish because
DRock's somewhere hereand I'm gonna use the
clip for myself in five yearsto prove to everybody
that I was right.As we sit here today, if you
are not spending the majorityof your money on your marketing,on Facebook ads,
on Instagram influencers,you are making
a massive mistake.In 36 to 48 months all
of you will be spendingthree, four, five, six,10, 15 times more moneyto achieve the same goal
that can be achieved today.So I implore you,if you do not know how to do
Facebook advertising at scale,if you do not
know what's going onin the influencer marketing
specifically on Instagram,YouTube and Snapchat as well,that there's an incredible
website that you can go tothat will help you
figure out every little detailof what I can't get to in here
over the next five minutes.So I know some of you
like to write down sites,I see some of you pulling out,I'll spell if for you.G-O-O-G-L-E.(audience laughter)You like that one?It's good right?- I know that one.- Yeah I mean it's remarkable
me how many peopleask me well Gary how
do I do that zip codeor that's employees
of Facebook ad?You google how do
I run Facebook adsagainst employees of companies?Enter, 600 fuckin' thousand
results on how to do it.Practitioner-ship.I've been in this game
for 20 years right nowand I promise you from the
day I met Boz 10 years ago,it is very simple.99% of people talk,
pontificate, read and thinkand 1% do.The more you can
push yourself to do,the more you can take risks.The fact that not
every person in the worldwakes up every morning, opens
their Apple or Google phone,looks at the top 100 apps on
either one of those platforms,and then downloads any
app that they're not aware of,whether that's Marco Polo,
or Anchor, Musical.ly,or House Party today,
or SnapChat and Instagramthree or four years ago,
blows my mind.You will always
know what's comingby just looking at the data.People always say to me,
you're always so right.People are like how
do you know the future?I'm like listen
I'm not Nostradamus.This is very simple.I do the work.I wake up in the morning,
I open my Apple phone,I go to the App Store app,I go to top 150
free apps in the world,I go to the bottom first,and anything I've never seen
before that's hit the top 150,I click it, I read,
if it's a social network,I download it, I taste it.Yes, I do understand
consumer behaviormaybe a little
bit better than most,but I would've
never gotten thereif I didn't
download it, read it,used it and put in the work.And what I know is for every
Plurk, for every SocialCam,for every Vine, for every
Marco Polo or other thingsthat doesn't make it,all you have to do
is go 1 out of 50for it all to be worth it.I'm willing to put in the work,I'm willing to
be a practitioner,I'm willing to be practical.I think about the WHW,the what the
hell am I gonna say,how am I gonna say it,and where am I gonna say it,and I do it over and over
and over and over and overand over and
over and over and overand over and over and over.And I will do it
for the rest of my life.I will become a billionaire.I will buy the New York Jets,and I will win
Super Bowls, thank you.(audience applause and cheers)(upbeat music)
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