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Hey guys my name is Nora. My name isMarianna and we are with Printful'smarketing team so we've been withPrintful for a few years now and overthe course of this time we have had thepleasure to work with a lot of reallyinspiring and fascinating store ownersand over this time we've noticed that alot of people are doing really greatthings for their stores, but we've alsoregularly noticed a lot ofdon'ts or mistakes that we see peopledoing as well that come up prettyfrequently. So in this video we want totalk about some of these 10 mistakesthat you're doing in your online storeand how you can fix them, so you can yousell more and grow your store evenmore. Let's get started! Mistake numberone – store isn't optimized for mobile.Whatever it is that we're looking on theinternet we're used to looking at on abig screen on our laptops or whatever,but as soon as you put it on a smallerscreen – whole another story. Make surethat it's optimized for mobile. It'simportant because people are becomingmore and more used to shopping on theirmobile phones. Almost 40% of allecommerce purchases during the 2018holiday season happened on asmartphone. So this isn't a trend that'sgoing away. It's just gonna get more andmore popular and more and more peopleare gonna shop on mobile. One good wayhow to test if your site ismobile-friendly is to check… What'sit called again?”Google mobile-friendly test”. You plugin your URL and then Google will tellyou right away whether or not it ismobile-friendly and if it's notmobile-friendly, what are the things youshould work on. You can also justtest it yourself by opening your storeon different devices like a smartphone,different size smartphones, tablets. Youget the picture. Exactly, and if youyou're a bit too close for comfortor getting too accustomed to your siteyou can also give your store or yourdevice to a friend and see how theyinteract with your site. Because that's avery good way to figure out what worksand what doesn't. You can alsohave your friends test and actually makea purchase on mobile. Because it's onething whether or not it looks good onmobile, it's a whole other ballgamewhether or not you can actually checkout and follow through with a purchase.That's also an important thing totest out. Few other things you can doto make sure your store ismobile-friendly is making sure all theicons are fitted to the screen,thesize isn't too small. Make sure yourimage sizes are high quality, but alsonot super huge, so they load quicklyenough and generally you want to makesure that you also have responsivedesign. What that means is that thedesign of your store expands andretracts depending on the size of thescreen you're looking at. Any developercould help you do this, but you can alsotake a look at the themes that yourecommerce platform offers and make sureyou go with a theme that is alsoresponsive and looks good on mobile.Mistake number two – No “About us” page. Inthis day and age, you may have heard, thatstorytelling is a big deal. You have totell your story to be heard, becauseyou've got a lot of competition outthere, a lot of e-commerce stores goingafter your click, so you have to tellyour story. One great way how to doit is through “About us” page.That's a way to build credibility, tobuild this connection with your audienceand just tell your story. A lot ofpeople might think it's just anoverlooked page, people don't actuallyread it. but that's wrong. People do readthe “About us” page and it does helpbuild credibility, because if your brandisn't well known then peopledon't know is the store legit, who am Ibuying from, what is the idea behind thestore? And it also gives you an advantageover the big-box retailers. Theymaybe don't have a unique story thatyou do and it's like a David and Goliaththing, where you can stand out becauseyou're a small business and you canshare your story and who you are.Some of the things you can talk about inyour “About us” page – who you are, aboutyour brand, about your brand values, maybesome brand history. Is it familyowned? Are you building yourbusiness with a friend or is it maybe forcharity? What's the reason for youcreating this business? It also helpsto add a few pictures just so people seethat there's a real human being behindthat store. Mistake number three – poorquality product photos. In the digitalage media is primarily visual. Peopleare still attracted to pretty photos andthe eye is immediately drawn tocolorful visuals or just aestheticallypleasing visuals. It's very importantto integrate things like that on yoursite as well. It also helps to sellyour products, because you're selling thevision of your brand, you're selling animage of your endcustomers wearing your products. Whenyou're shopping online you can'tactually try on a product or touchit, feel it, see what it's like, so ithelps your customers get an idea of whatthey're buying and what they're shoppingfor exactly. It's also useful to adddetails like the size of the model andcomments on the fit. Maybe it's abit tighter, maybe loose fitting?Remember, your customers can't touch ortry on the product so it's very usefulto provide as much as these details aspossible.You can try lifestyle photos for the fit,for the overall look of the garment orwhatever product that you're selling andalso flat lays are cool, they justlook nice and they build thisenvironment, this vibe.Make sure your photos are alsogenerally zoomable so people can zoomin on the details that they'reinterested in. Mistake number four – boringproduct descriptions. What we'retrying to say is product descriptionsthat don't really stand out and don'treally inform the customer aboutanything, that's what qualifies asboring. As we mentioned earlierstorytelling is still very big, peoplewant to know you, they're interested andinvested in telling and learning stories.So that also applies to your productdescriptions. You want to sellyour story and really sell your productsto the customer using language andimagery to help visualize themselves inyour product. Make sure to addinformation which is relevant to thecustomer, remember, there's nothing wrongwith adding that technical information.Do mention the fabric for at-shirt, wash instructions,wash and care instructions. On someof the well-known ecommerce sites outthere you'll notice that the productdescriptions have this balance ofthe creative side and the technical side.Sometimes they're split up in these twolittle tabs with shipping or careinstructions and then they have thebrand language description. Then,going along with your productdescriptions, you also want to include asize guide as well. Then payattention also to grammaror spelling mistakes. You need to usethis opportunity to show off your brandand show how legitimate your store is.When you're writing productdescriptions make sure to include thosekey keywordsabout your product. If it's a t-shirt,make sure to add the actual word “t-shirt”,if you're selling, I don't know, a mug, acoffee mug, do mention the words “coffeemug” in the description, because thatmakes your description and your productthat more searchable. Next step, mistakenumber five and that is confusing a productcatalog. Basically, when a customer landson your site, they should know justintuitively where they want to go orwhere they have to go to find the productsthat they want. That means laying themout andn all of your products out inunderstandable categories or creating anunderstandable collections, just socustomers can easily see “Okay, I want amen's t-shirt – where do I go to find thatexactly?” You don't have to get tooelaborate, if you're running an apparelbusiness, I think, for starters you canjust go with “men's”, “women's” or maybe”t-shirts”, “bottoms”, “accessories” justsomething super simple so there isn'ttoo much overlap between categories.That's something we see oftenwhere people want to simplify theprocess by making severalcategories thinking that you'll justclick just the one you need, but if theproduct appears in several categories itgets a bit confusing. That'sanother thing we also notice – a lot ofcategories, but also too few categories.When you land on a page and it'sjust like a huge list of products andthen it's a little bit overwhelming,because there's so many productshere, I don't know what I actually amlooking for, I don't know what I want, howdo I get through all of this? So it'sfinding that balance of okay whatproducts do I have and how do I showthem and organize them in a way that mycustomers will be able to find what theywant? It actually goes hand in hand withproduct photos, so make sure they'reall similar, that they're of the samestyle so when the person gets to seeyour product grid, when they've opened acategory, it's not too chaotic, so therearen't photos with white backgroundsand suddenly there are lifestyle photos.So it's just more easy on the eye.Mistake number six – no social proof. Justto get started a quick reminder on whatsocial proof means. It's some kind of evidenceof people enjoying your product. Thesedays it takes shape of social mediaposts that are incorporated in the site.Those could be testimonials,user-generated photo.For example, reviews things likethat, just evidence of people using yourproduct and it's important because andthis kind of ties back to your “About us”page, where if you're an unknown brandpeople don't know who you are, they mightnot want to buy from you if they justdon't know if your products are actuallygonna be legit and quality. It justhelps lend your store credibility if newcustomers can see “Oh! This otherperson brought this product and loved itso I must be on the right pageand I could buy from the store as well.”Customers are generally gonna trustreal people over a brand telling themthat this product is quality. Becauseof course we're gonna be tellingeverybody that you're great, but that'sfor people to decide. The easiest way toget more customer reviews and socialproof is just to ask for it. People, ifthey are fans of your product and theywant to help your brand succeed, they'reprobably gonna be more than willing tohelp you out, especially if you'rea little brand just getting started.You can send out an email.In Printful we have ourpacking slips, we can add custom messagesso even there you can say “Hey, leavea review, I would love it!”You can even offer aspecial incentive to everyone who leavesa review by giving them Xpercent off for example. Another coolthing you can do is just make yoursocial proof a bit more personal.Try to connect your story with yourcustomers story. If you see somebodywho's particularly interested in yourbrand or maybe sharing a lot of yourproducts on social media, sharethose photos again, give them a shout-out.Maybe send them thank-you note orsomething, just built that bridge,make it more solid. It'salso always a good idea to reach out tomaybe an influencer orcelebrity becausethey also have a lot of clouts. Iftheir fans see that they are wearing oneof your products, that's also gonnareally help spread the word. Mistakenumber seven – no incentives to buy. Peoplearen't going to want to necessarilyspend their money, especially if it'stheir first time on your store. It'sreally a good idea for you to help nudgethem in the direction that you want togo in. There's a lot of subtle ways,or not so some ways, of doing this so youcan also, for example, in your productdescriptions make the product sound alittle bit more exclusive. “It'sunique product”, “handcrafted” or if you dohand design for example. You can alsodrive the sense of urgency by sayingthat it's a limited time collection.Offer free shipping, this is huge, wealways recommend offering free shipping.We've seen it ourselves in our ownEB tests for our “StartupVitamins” store – people are going tobe more likely to buy even if youincrease the price to take into accountthe shipping. People are more likely tobuy a product with free shipping. Make sure that people know about yourfree shipping offer as soon as they geton that page. You see this all thetime with the little free shippingbanners on the top of the page. I'm sureyou've seen those,it's super effective. Holdingsome kind of a sale or promotiondiscounted prices that's also been howto motivate them to buy more.Those are all good ways to boostsales, but make sure not to be a bit tooeager. Especially for things likepop-ups and and emails. Don'tget too excited, don't jump all over yourcustomer as soon as they land on yourstore just give them a few minutes totake it all in and then go “20% discount”For pop-ups especially werecommend doing like a scroll kind ofpop-up or a time to pop-up so it's notlike your customer lands on your pageimmediately and “Uh 20% off? ButI don't even know why do I wantthis!” Let them browse a littlebit, let them get to know your store orsee your products, peaktheir interest a little bit first.Another good idea in terms of pop-ups isan exit intent to pop-up. That iswhen pop-up software can tell based onwhere the cursor of the mouse is goingif they're about to leave a page, then apop-up will appear “Hey, areyou sure? You know you can stay put onthis page buy something, get a discount.”It's kind of a last-ditch effort tomake them stay. Mistake number eight – too much stuffgoing on. This ties in a little bit withwhat we just talked about in terms ofcreating incentives for people to buythings. Like we just said, youhave to incentivize a little bit, but youhave to be careful with that balance andmake sure that you're not overdoing it.It's a good idea to keep yourstore kind of clean andminimal. You don't want a lot ofdifferent gifs, orlittle illustration pop-upshappening. Keep your store veryneat, clean and easy to navigate. Anotherthing that sometimes is a bit annoyingis that people want to get you tosubscribe or log in too eagerly, create anaccount to check out. People arereally, really sensitive about what dataor what information they share aboutthemselves and surprisingly enough theymay not be willing to share their emailaddress with you. If you do, andagain this also ties in with the last point alittle bit, if you do ask for an emailaddress at the check out, then make sure youalso understand what value they get outof it as well. Thinkof it as currency. You're not justgonna give your email away for no reasonat all, you have to offer somethingthat's gonna be of value. Whether thatis a discount like we mentioned in thelast point or like a free ebook,if you're selling phonecases like a free home screen.Something like that, just something thatmakes them kind of want to actuallyoffer their emails. Mistake number 9 -broken links and broken things. Why is it important? Because it justbums you out to go on a site andsee a broken link. You want to buysomething and you can't, so you just leave.It also kind of damages yourreputation and your credibility if afirst time customers on your pageclick a button and it doesn't work,it's not a good look. They mightnot think that you're credible, yourbusiness is legit and they're probablynot gonna want to leave their creditcard information with you. That's justa very basic bottom line thing thatyou should do – make sure everythingworks. You should testyour store on your desktop, on yourmobile device, make sure there's no bugs, allyour links work and they're all clickablewhen they should be. You can also testyour checkout process to make sure thatyou can go through it that it's smooth,that it's quick and you know it actuallyworks. Make sure that people can submit their paymentsand get their orders. One little thing we've alsonoticed are these little social mediaicons that tend to appear at the bottomof the page. Make sure that they gosomewhere. If you don't have an Instagramor a Facebook account or Twitter, thenjust don't use them.If you do have one make sure thatyou actually have some content on therebecause that's another level of sort ofsketchiness.That's an example of social proof,somebody scrolls down to the bottom ofthe page see your Instagram accountclick and there's no posts, no nothing. “Oh,do I want to buy from this store? I don't think so.”We've arrived at mistake number 10 whichis difficult checkout flow. Which isarguably the most important one.In this case let's imagine a customerhas landed on your store, they're reallyinto it, they love your products, theyactually click on one, add it to theirbasket and they're on their way tocheckout and they expect that “okay,couple clicks and this product is gonna bemine.” But then they're asked tocreate an account, they're asked todo something else. Check this box andtype this information. “I don'twant to, nevermind this is too mucheffort I'm putting this product back andleaving.” You're so close to the finish line,with the checkout you almost have thatsale. You just really want to makesure that the process is super smooth.You want to ask for the least amount ofinformation as possible to get that.If they have to type a milliondifferent things, they're just gonnaget annoyed, they're gonna get lazy andthey're not gonna do it. So make surethat it's as few steps as possible, aseasy as possible. Make sure thatyou have the payment methods thatthey're used to paying,accepting credit cards, PayPal thatkind of thing. Exactly and another veryimportant thing is that the checkout flow islike the Holy Grail.It's just super focused, no distractions,no sales, no promos. Your customerhas already placed a few items in theirbasket and now you got to getthem to the finish line, no distractions.That's the one CTA – purchase.And that's all you should be focusing onat this point. A thing you can doto make sure your checkout is easyand seamless and we've already touchedon this before throughout this talk,is to test it out yourselfMake sure that you can buy aproduct you know give it to a friend,make sure they can buy a product.Go through theprocess yourself and then make sure thatthe product also works in thebackend as well, that it actually syncs withyour e-commerce platform withPrintful and that it actually goesthrough. Remember to check if it'seasy to buy in Mobile. Alright andthat's it from us guys! We hope you foundthis very helpful and we'd love to hearfrom you as well. If you have anyquestions about what you might be doingwrong, what you might be doing right. Ifyou have noticed what others are doing wrongwe'd love to hear it, so post it in thecomment. As always keep hustling,keep doing your best and keep workinghard and good luck! Good luck! Hey, there!It's a Wes from Printful! I hope you likedthat video. Leave us a comment below onwhat video you'd like for us to make next.Subscribe to our YouTube channel andclick on that Bell icon, so that way youalways get a notification when we have anew video.

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this video we're gonna do a completereview and talk about what ecommerceshopping cart is right for you so thereare a lot of shopping carts out therebut most of them are outdated not builtfor e-commerce or just lacking vitalfeatures that you need in your businessso that leads us with just these threeright here so we have shopifybigcommerce and WooCommerce so first offright off the bat I got to tell youthere is a difference between hosted andunholstered shopping carts so Shopifyand big commerce are very similarthey're both hosted shopping carts whichis what you want a self-hosted shoppingcart means that you need to either hostit on your own computer or your ownserver or that you need to buy athird-party server which is much morecommon so you might need to buy Bluehostto run WooCommerce but let's first offlet's look at Shopify and BigCommerceand compare the two very similarplatforms except for in my opinionShopify is much better it has bettertemplates it's easier to use much easierto use in my opinion better add-ons andplugins that go right into it and on topof that BigCommerce has a limit if yousell too much you actually get bumped upto the next here so let's eliminate bigcommerce from this so now we're leftwith really Shopify in WooCommerce andbefore I go any further I do have linksup here and down below in the show notesshopify bigcommerce both if you usethese lengths you get a free 14-daytrial or if you want to go withWooCommerce you are gonna have to payfor Bluehost a hosting service so youcan use those links up here but for nowlet's go back into Shopify versusWooCommerce so let's start off talkingabout Shopify so Shopify is built fore-commerce which is really important ifthat's what you're trying to do ifyou're trying to build an e-commerceshopping platform you're gonna wantsomething that's built from the groundup specifically for those needsWooCommerce on the other hand is aplug-in to WordPress which is made forblogging and we'll talk more about thatlater top of that it has a lot of betterfeatures in my opinion a lot of thingsthat are just automatically built intoit that are perfect for selling yourproducts and it has amazing apps amazinglittle plugins and apps that go alongwith it things that will help increaseyour salesnow what commerce does have some pluginsas well some appsthey go with it except they're notnearly as advanced as shop fives are sosome other things is it integratesreally well with Facebook Pinterest abunch of other platforms that's one ofthe things I really like about Shopifyis they're on top of their game everytime a new feature comes out if Facebookreleases now all of a sudden you cansell on Facebook for instance which theydid not that long ago they will releasethat feature a WooCommerce since it'stechnically a free plug-in to WordPressthey don't release those features quiteas readily as Shopify Shopify's entirebusiness model is served around itse-commerce customers they're just thereon top of it overall one last thing tonote about Java is they have greatcustomer support if you have an issue oryou can't figure out how to do somethingyou can give them a call and they willhelp you do thatWooCommerce does not have nearly as goodof customer support so that's a veryvital feature especially when you'refirst getting started Shopify butWooCommerce does have some advantages aswell it is technically free it's reallynot you have to still pay for hostingbut it is cheaper it is cheaper thanShopify so if you're on an extremelytight budget and very technicalWooCommerce might make senseanother thing it might make sense is ifyou have lots of small stores becauseyou'd only pay for hosting one time andthen each additional store is more orless free I mean there's sometechnicalities to this but if you'regonna have let's say five small storesit's much cheaper to go with WooCommercethan it is Shopifyanother use case where it might makesense is if you're selling info projectproducts or digital products I sell aneffective e-commerce stock conferencesince I sell courses on how you canstart an online store and I saw courseson Facebook ads and I use a wordpresswebsite and the WooCommerce plug-in tosell those info products now my mainecommerce stores are I'm actuallyselling physical products you better betI'm gonna be using Shopify so it's likeI said very good for blogging becauseit's built on WordPress which is thebest blogging platform out there in myopinion I'm sure some people woulddisagree with that but it's the mostpopular for sure top of that it's not asprofessional when I talk to someone thatuses lucamI assume they're new to e-commerce theydon't really know what they're doing Iwill say there's one exception out aboutliterally hundreds of e-commerceentrepreneurs that I know only one usenew commerce and he does sell a digitalproduct every single physical productsell or e-commerce seller that I knoweither is on Shopify or wishes they wereon Shopify so you are also more likelyto get hacked with new commerce becauseitself or because you have to self hostit there's a better chance of gettinghacked on top of that I've had a lot ofpeople that I've known in the past thatwe're using new commerce and they saidthat they had some issues with that it'snever happened to me personally but thatis something to be aware of because alot of the plugins need updating onWordPress there could create somebackdoor issues with that it is also alittle bit harder to customize Shopifyis much more user friendly when it comesto customization if you're verytechnical you can still do it with mucommerce but Shopify is much easier andfinally last but not least WooCommerceis more complicated to set up Iliterally have a video where I set up aShopify store in four minutes super easyto do you could never do that withWooCommerce it would take much muchlonger I've I'll link that down below ifyou want to see the video on how I setup a shop size site in just four minutesso let's talk about when you would useeach platform when it would make senseif you have info products or digitalproducts WooCommerce may make sense I'mnot saying it makes sense in allsituations you still might want to useShopify but I personally am using it formy digital product my info productwebsite it also might make sense if youhave lots of small stores and you'retrying to save money and if blogging isthe main focus of your business you alsomay want to take a look at WooCommercelast but not least the only way I thinkyou should even consider WooCommerce isif you're very technical if you are abeginner you're new to this world 100percent go with Shopify so 99% of thepeople watching this video I highlyrecommend Shopify there is a smallpercentage of you out there thatWooCommerce might be a good fit for youso not surprisingly Shopify is thewinner I have link up here and if youuse that link I will not only do you geta free 14-day trial I get a smallkickback because it is an affiliate linkso as a thank youI'm gonna give you a free 30-minuteconsultation session to help you set upyour store no strings attached I'm nottrying to upsell you it's merely just athank you so you can get the link upthere or down below in the show notes infact this is how I can prove to you thatit's an unbiased review I don't carewhat platform you choose I highly thinkthat you should go with Shopify but evenif you want to go with big commerce orif you want to go with WooCommerce whichyou'll need hosting for you'll needBluehost is what I recommend andpersonally use if you use my link forany three of those up here or down belowin the show notes I will gladly give youthe free 30-minute consultation bothBigCommerce and Shopify do you have afree 14-day trial so if you want to testthem out and determine it for yourselfyou get the the links here and last butnot least before you go don't forget toget the online source success packsespecially if you're starting an onlinestore I have a checklist that I think iseverything I've learned about startingan online store put in checklist formthings that you might not think aboutsuch as setting up Google Analytics andyour Facebook pixel right away as a lotof things on there you probably haven'tthought of unless you've started a fewecommerce businesses like I have on topof that make sure you click thatsubscribe button if you like this videosubscribe down below and I have a tonmore free YouTube videos coming outtutorial videos how to start your onlinestore all kinds of great videos downbelow if you click Subscribe you'll getthose for free obviously last but notleast if you have any questions pleaseleave it down below in the commentsection I answer every single one sofeel free to leave your question downthere and thank you so much for watchingthis video I really appreciate it andgood luck on starting your ecommercebusiness

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hey everyone as you know our YouTubechannels primarily focused aroundselling on Amazon but we've alsodiscovered that the majority of ouraudience also has their own smallecommerce stores so we wanted to bringon Joe from Clay vo which is a marketleading marketing automation platform totalk to us a little bit more aboutselling through your own e-commercestores and some of the things that wecan be doing from a marketing standpointto ultimately grow our business Joe howyou doing today I was going thank youfor having meI've been with clavia for about sixmonths now and we have a really amazingproduct that I'm super happy to hear totalk about todayunlike most marketing platforms that areout there clavia really focuses onhelping ecommerce businesses grow we dothat through a lot of different ways butthe main differentiators that we werenatively built to help ecommercebusinesses really listen and understandwhat their customers are actuallytelling them either through likebehavioral data that they're sharingthrough you know their web browsingactivity or through their actualpurchasing or web browsing on productpages things like that but then we allowyou to do is create really customizedemail marketing and advertising messagesto share with your customerswe believe that segmentation andpersonalization are what really helpsyou build true customer relationshipsand that's the big clavia differentiatorwe believe that by building reallystrong customer relationships and doingthat at you know a pretty sizeable scalethat's how you can really start to drivegrowth and value for your business soJoe I think the majority of the peoplewatching this they you know they sell onAmazon oftentimes people looking todiversify their sales off of Amazon andprobably what's most common of ouraudience is to have a small Shopifystore or another econ platform wherethey're they're getting started to sellsome of their products off of Amazonmost of them are a little bit smallerand the majority of are probably kind oflike just getting started in thee-commerce game so why don't we startthere and talk a little bit about whatyou see is some of the most importantthings for these people who are you knowjust getting started with their firste-commerce store to be thinking about asas really just general marketing goes Ithink in today's day and age the biggesttenant that you should really bethinking about is what do you know aboutyour customers and what data points doyou have on those customers that you canuse to really help craft really specificmarketing one of the things that wealways say Flavio is the days ofbatching blast email are dead those werethe days when you would sort of look atwho you had on your customer list andyou would decide to send every singlecustomer whether it was a hundred or10,000 or more all the same you knowpeople don't really respond to that Ithink what we've seen as time has goneon is their expectations for what goodmarketing is has really elevated they'relooking for you know brands andadvertisers to provide them with reallyspecific messages that are about theproducts about the content about what'sof interest to them as an individual andI think one of the things with that isunderstanding the data that you have soreally being cognizant of the differentpoints that you're getting from yourecommerce platform for instance and howyou can really use that information tocurate the marketing messages thatyou're sending and some of these emailfunnels can get pretty complex you knowa lot of people who are verysophisticated marketers have some reallypretty amazing email funnels if you arejust getting started what do you feellike is like the lowest hanging fruit orlike the first maybe two or three oreven five different types of just kindalike email funnels or marketingautomation you should set up for yourcustomers definitely for us we alwaysrecommend that first and foremost whensomeone comes to your website and theysign up to receive your newsletter orthey sign up to be on your file thatyou're actually sending them a welcomeseries that you're welcome welcomingthem and thanking them for the actionthey've just taken you're sharing someinformation about your brand maybeyou're sharing what some of your topproducts are that other customers whohave subscribed are interested in sortof just giving them some cues on how toengage with your brand how best to youknow approach your products what yourdifferent product selection is dependinghow many individual items you have youwant to give them you knowsome highlights what are the top sellerspeople love those types ofrecommendations the next one that Ithink is really important and it'sdefinitely a moneymaker for ourcustomers is really thinking about yourabandoned card series so what that meansI'm sure you've all received an emaillike this before but you have someonewho's on your website and say they'rebrowsing you know hair care products orsomething along those lines and they putsomething in their cart but they don'tactually go through and purchase that'sa prime opportunity to you know sendthem an email shortly thereafter sayinglike hey Greg like you left this in yourcart did you want to buy it they wereobviously very close to making thatpurchase what we see is that thatadditional sort of just it's a gentlepush it's a gentle prompt like are yousure you didn't want this product reallyhelps to drive conversion additionallyanother flow that we really recommend tothink about is abandoned browse behaviorso similar to abandon cart you seesomeone who is engaging with the productmultiple times that's a really bigopportunity to reach out to them andmaybe send them a small offer for youknow five or 10% or 15% whatever yourthreshold is on that particular productjust to get them to sort of push overthe edge you know through their behaviorthat they're engaging with the productthey're looking at it so they'reinterested it's the perfect time to sortof incentivize them and say like hey areyou you know is this product right foryoucool thanks for those Joe's so welcomeseers the abandoned cart email is anabandoned browser serious all I agreethose are all kind of like low-hangingfruit items on forgetting our buildingcustomer kind of like engagement andloyalty than getting them come back tofinish kind of that purchase the way Ithink about it you may think about alittle differently Joe's like when we'rethinking about kind of marketingautomation to me like email is probablythe easiest to set up and probably thelowest hanging fruit I know when you usea platform say like Clay vo the way atleast my brain works like the next stackof kind of complexity on top of that orif you want to get a little bit moresophisticated is stacking on top someperformance marketing ads something likeFacebook ads do you want to talk alittle bit about like taking it to thenext level and how you canbuild segments and target for differentfor example Facebook ads great questionso this goes back to what we weretalking about a little bit earlier theidea of using your data to buildsegments and to really drivepersonalization through those segmentsof people's buying behavior you canbuild a segment through play videoreally based on any sort of data pointthat you have about a customer thinkingabout it in the most simplistic way wehave something we often talk aboutcalled like our VIP shopping list oryour VIP customers those are thecustomers who are shopping with youfairly regularly they're spending quitea bit of money with you and they're youknow average order price is fairly highthey're kind of your brand advocates sothose are the individuals when I thinkabout how I want to grow my business Iwant to go find more people who matchthose same sort of customer attributeswith Clay vo what you can do isessentially build out that VIP segmentand then you can essentially sync itwith Facebook and then throughFacebook's targeting you can actuallysay hey go find more of these VIPshoppers using their look-aliketargeting you would create your adsdirectly in facebook and then you youknow give them some sort of a brandvalue message something to drive thoselook like VIP shoppers to your site andhopefully convert them what are someother items that you see e-commercestores doing right now that are kind oflike in your mind just kind of likeno-brainers you know like we talked alittle bit about creating good segmentsabout some like the low-hanging fruit asfar as the like the email automations goif you wanna be a little moresophisticated you can stack up pay twoads kind of like on top of that what aresome other things that you feel likeit's like men when you get you know yourmarketing platform like clay vo set uplike in the first month like you need tomake sure to do this because this islike highly impactful and not a lot ofwork to get set up kind of when I thinkabout it it's like creativity is yourlimit so if you know that for yourproducts going back to the haircareexample for instance if you aremarketing to an individual who's abrunette wouldn't be so much better toactually deliver marketing to them basedon their actual hair color for instanceso you canwe'll use clay vo forms to set up aforum in its most simplistic way youcould just collect someone's emailaddress that's great for building youryour newsletter file for instance butwhat's really impactful is you could saylike hey what type of you know haircolor do you have and then they selfselect so then you can actually use whatthey've provided with you as a new datapoint to then deliver personalizedmarketing so thinking about what newdata points you can collect like howoften someone might be looking topurchase or what their favorite productsare favorite colors are those are reallybasic types of questions that you canask but you could then tailor marketingto them so long story long answer isthat really thinking about whatadditional data points would be helpfulfor you to have on your customers andthen asking them directly for it throughyou know our forms functionality it'sgoing to be a huge opportunity for youto just find more ways to market to themin a really personalized manner that'ssomething we do here at Jungle Scott isyou know whenever someone signs up forour email list or we try to segment allof our customers this way we just askeda simple question like are you alreadyselling on Amazon or are you kind oflike looking to get started and then thetype of content that we're giving youand the helpful resources whateverarrows are more tailored to kind of likewhere you're at in your business andjust by doing that we've really seenlike engagement grow quite a bit andthat would probably be like the start ofit right like if we want to take it onestep further now we can say like okay noif you're not selling on Amazon maybelike why do you want to or like worryabout right now or is this gonna be aside hustle or a full-time thing andthen people who are you know we could betalking about the amount of revenuethey're at their biggest pain pointswhatever else so it's pretty cool howlike sophisticated you can get with thisand at the end of the day it'sultimately better for your customer aswell right because no one likes gettinglike is you know sent a whole bunch ofemails that maybe aren't really relevantor whatever else so by sending just likemore target it's like you can help themmore by like giving them what's mostimportant to them and it's like whatthey're looking for maybe in their inboxor maybe in their ads that day yes yousort of put yourself back in their shoeswe're all consumers to like we receiveemails we know what we like and what wedon't like and what's gonna resonatewith us so thinking through that is kindof via like your gut reaction like isthis gonna be something that would workfor me is this gonna make senseto me we're thinking about optimizinglet's use eBay Ellis to start for anexample like optimizing the ultimategoal is likely going to be to get peopleto come to your site and to purchasesomething what are what are some tipsthat you have for optimizing kind ofemail flows and you know like as anexample here at jungle scale we'realways testing different types ofsubjects to see what gets the betteropen rate and they're once they're inthere like longer form versus shorterform versus a CTA versus there's endlessamounts of things that you kind of liketest and optimize do you have any tipsfor what you think is kind of like thehighest impact things or the things thatyou should be testing first yeah sofirst and foremost I'm glad youmentioned testing and that's somethingthat I always sort of preaches makingsure that you are testing with clearlythat's very easy to go and in tests youknow subject lines delivery times thingsof that nature so you can't you can'timprove or optimize if you're nottesting so first and foremost that's thenumber one thing I would say beyond thatI would really make sure that you'regoing through and when you're gonnadeliver an email to a particular groupof people say you have like a you know afairly large list you have 10,000 peoplebut you know 2,000 of them have not beenengaging with your emails we wouldrecommend that you sort of pull thatgroup out what's going to help youdeliver more emails is making sure thatyou have high engagement on your emailsso getting to the inbox is the ultimatelike goal and when you sort of structureyour emails and optimize them to sayLouis and I want to just send to asegment of users or segment of customerswho have recently engaged so they'veopened an email that's gonna help yousort of put one like threshold down I'msaying like these are actually engagedcustomersdo you've any other deliverability bestpractices that's obviously veryimportant as you pointed out yeahdefinitely deliverability is sort of ahot topic I would say across the spacein the industry I think one of thethings that we really try to explain toour customers is to make sure that youare sort of cleaning your lists and thatyou're using the most up-to-date listfor friends that have been establishedfor a while sometimes they have customernames on there their list that they'vehad for a long time there they might notnecessarily know how some of thosecustomers even came toexist it's always a best practice in oureyes to go through and clean your listand pull out people who have not beenengaging ultimately pulling those peopleout should help you drive betterengagement better deliverability keepingthem those non engagers in the ones thatwe kind of label sometimes is avoidthey're ultimately going to drive downyour deliverability if you don't gothrough that cleaning action so it'sdefinitely something we push for ourcustomers to think about and definitelya practice that will help so Joe I justgot done with a number of South bySouthwest talks here in Austin one ofthe hot topics right now throughout thetech industry is machine learning or AIare you guys integrating this into theColegio tool or how are you guysthinking about integrating it looks likethe future of technology now yeah greatquestion first I'm jealous that you'reon South by Southwest I've never beenready here it's absolutely incredibleyes so data science AI all a main partof the clay vo as an organization andhow like we're structured and how ourteams are built we're doing some reallyamazing exciting things there one of myfavorite features that we actually justlaunched at the start of the year is ourpredicted date of next order so what'sreally amazing is once you've hit acertain threshold of orders in clavia wecan actually go out and predict for yourfull customer list when they're nextmost likely to purchase so we'll be ableto tell you exactly how much we believethat they're going to spend and whenthey're actually likely to spend andwhat that allows you to do is kind oftake two different actions depending onwhat happens so first you could say likeokay Greg is about to purchase XYZproduct and he's gonna do that on August30th say no it's August 20th and Greghasn't made that purchase but we reallyhope he does we could send him a messageand say like hey like here's what here'sa you know small discount or here's yourfavorite product like is it time toreact or resupply yourself so givingthem that gentle nudge just in advanceto really hold you know push themforward to make that purchase or on thesort of other side of that if you'resupposed to purchase on August 20th andyou haven't we can actually through playvo send themautomated flow and say hey like wenoticed that you haven't read yourcoffee supply for the month like here's10% off you know that type of a messagelike are you interested in resupplyingyourself so you can actually recoupthose sales that we predicted you wouldbe getting and that youth miss so it'sjust an another additional opportunityto try to drive more revenue for yourbusiness well joy I want to thank youvery much for coming on giving a lot ofthis valuable information to ouraudience I also want to personally thankclavia for sponsoring the five-minutepitch those who aren't familiar with thefive-minute pitch you can search it onYouTube right now it's a shark tankstyle pitching competition where smallbusinesses most likely yourself can wina $50,000 prize to help them grow theirbusiness Columbia is generous enough tosponsor it to help us raise the $50,000they've also been very helpful to ouraudience helping them think about howthey can grow their marketingspecifically with their e-commercestores so Joe if the people who arewatching this are interested in signingup for a clay we're learning more aboutit where does the best way for them tofind that out definitely I would GooglePlay do que la vie iyo comm and come onover we have free trial if you haveunder 250 contacts and then which reallymeans mo clay do is we offer sort ofmonth-to-month pricing and it'sbasically depends on how many contactsyou have in your list so what you getwith that is you know a ton offunctionality it's very easy to use andit's definitely going to be impactfulfor helping you make more money sodefinitely check us out if you have anyquestions I'm always here to help -awesome thank you very much John have anice thing[Music]

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