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Product Name: Niche Laboratory Pro – Research Niches In Seconds
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By Dr Hannes Dreyer | Submitted On October 28, 2010
Many people ecommerce to be a highly expensive and risky type of business to get into but this need not be the case at all. An ecommerce business can easily be successfully started at practically no cost and with minimal risk if it is approached correctly.
The main reason why this type of business is often considered to be very expensive and very often risky is because people are inclined to hand over all of the responsibility of setting up their ecommerce business to the ‘gurus or experts’ and that can easily turn into a very costly and risky affair as they personally have no control over the outcome of the project.
I however know and have proven that by applying the correct Wealth Creator Strategies™, one is able to create and run extremely profitable ecommerce businesses which cost you practically nothing to establish and you are able to do this with minimum risk should you just be willing to put in the time and the effort to develop a Wealth Creators mindset.
You need to understand that being a Wealth Creator is all about being willing to take absolute responsibilities for your own business and investment decisions. In other words you need to be willing to take the time to invest in yourself in order to be in complete control of any of your business or investment ventures.
The moment you are able to actually understand the ins and outs of a ecommerce business completely and are able to take responsibility for its success or failure, then you will be taking the power back which the ‘experts and gurus’ have over your business and will then be able to take full responsibility for your own decisions.
This truly is the essence of being a Wealth Creator and being able to succeed in not only an ecommerce business, but literally any business or investment venture which you choose to enter into.
When it comes to Internet Marketing, ecommerce, investments or business decisions your ability to apply Wealth Creators Strategies™ and the Formula for Riches® is what will most likely be the most important factor in the chances of your business or investment being successful.
This is a Universal Law and will not change no matter what type of business venture you are looking at getting involved in, so as always I will say that taking the time to invest in yourself is essential when it comes to being successful in an ecommerce business.
Dr. Hannes Dreyer, author of “The Ultimate Beginners Guide [http://www.internetmarketingcoach-hannes.com/index.php?option=com_content&view=article&id=91] to Internet Marketing”, is himself a very successful Internet Marketing Entrepreneur who has several Internet business that made more than $90 000 net profit on the first day.
For more free articles relating to Internet Marketing [http://internetmarketingcoach-hannes.com/articles/embracing-ecommerce/approaching-ecommerce-with-almost-no-risk.html].
Article Source: https://EzineArticles.com/expert/Dr_Hannes_Dreyer/425951
a lot of times clients come to me andask me what is it that they can actuallydo to help generate sales for theire-commerce platforms now if you're asmall designer and you're just gettingstarted it's kind of a complicatedanswer right you probably don't have alot of traction on your website you'reprobably still building out all of yourkeywords and tagging and starting toreally get get your website together andlaunched maybe you've had your site forabout a year or two years believe it ornot that's still a really short amountof time to have a website some of thebiggest websites out there are drivingtraffic and getting sales because of tworeasons one is history and how longthey've had their site and the second isoptimizing it in order to get it on thesite and on the first page of GoogleBing etc but today we're really going tofocus on what is it you can do to gettraffic to your site and then ultimatelyhow you're going to get that traffic andhow to kind of keep it a little stickyand get that person to convert seemslike a lot to cover and we'll keep itkind of short and sweet so the firstthing you want to start to do whenyou're really optimizing your site isyou know dig on the back end take a lookon the inside make sure that you'reactually tagging everything properly getthose meta descriptions down make surethat you know what your top keywords arethat you're going to be indexing forremember the sooner that you're actuallyable to do SEO on your site the sooneryou're actually gonna be able to benefitfrom history history doesn't happenovernightright you actually have to work towardsbuilding that history so I would suggestdoing something like that pretty earlyon when you've launched if you haven'tdone it yet go back through make sureall of your photographs are properlylabeled and make sure you have all theright meta descriptions and taggingsthis is kind of on the inside right onthe outside when it comes to SEO anddriving traffic the other thing you wantto start to think about are where yoursite is being featured do you have anypress clippings are people actuallytalking about your website are theylinking backto your site this is also superimportant for Google rankings it's alsoreally important in terms of wideningyour outreach right ultimately you wantpeople who are your customers toactually be able to find you on otherpeople's websites right and how do youdo that well you have to start pitchinga little bit you need to start puttingyourself out there right you need tostart pitching about your brand you needto start getting other bloggers andother websites to start to link back toyou again we're just talking about SEOthese are very very basic kind ofpreliminary ways of driving sales toyour ecommerce platform other ways wewant to think about as far as optimizingsales and getting someone to come backto your site is what you're doing on thedigital marketing side right how are youactually positioning your company infront of your potential customeroftentimes I hear from clients that theyspend $50 this time $100 this othermonth on buying Facebook ads and whileyou might be thinking Oh Facebook justsent me a coupon I should go ahead andtry that out if you don't launch your adin a more targeted and specific wayyou're actually wasting a lot of moneyduring the year if you look back on yourspend on digital marketing and youdidn't do it in a concise and correctway you could have spent upwards of$1,500 on crap what are the times ofyear that I want to drive traffic to mysite you know pick a few key holidayspick a few key moments that you'reactually going to be able to leverageand do some marketing once you've goneahead and picked that event go aheadthen and start to figure out what yourgraphic assets are going to look likefor that digital marketing right afteryou have that figure out how you'regoing to translate that back to yoursite make sure that those graphic assetsand if it's a banner ad or a coupon orwhatever it is it's properly translatedon the homepage of your website if it'snot back on your homepage and thecustomer doesn't see the connectionbetween that ad and your website you'velost them so really bring it full circleand then choose really specifictargeting it's not about getting thenumbers of people to your site it'sabout getting the right people to yoursite who are going to convert you don'twant to just get everyone you don't needmale and femaleall between the ages of 15 and 55 comingto your site you probably need a muchsmaller segment of that so the betterthat we are able to actually target onthose markets the easier we're going tohave when it comes to converting andgetting sales on your platform right thethird thing when it comes to thinkingabout sales on e-commerce is really tothink about your brand outside of thee-commerce platform right your customersare people right they want to be engagedwith in real life right so things youmight want to think about would becreating some kind of post cards rightyou might want to think about partneringup or being a part of some type of eventor doing some kind of sponsorships wheremaybe you're actually handing outpostcards or doing a little freebie or agift or gift bagging events and thingslike that find other ways getting yourbrand in front of your customer asidefrom just being online so there are afew different ways to drive trafficright once you get people to come toyour site your number one priority is tomake your homepage as sticky as possibleand by stickyI mean engaging content there's a reasonwhy they're coming to your site if youdon't do your best to keep them therethey're actually going to leave right sothe other things you want to do in orderto help to convert first of all somepeople and this is kind of a taboosubject whether to do pop-ups on yourhomepage or not by that I mean you know10% off if you sign up for ournewsletter I'm personally in favor ofthat I think you need to push people tobe a part of your community as much aspossible other people want to do thingsa little bit less in-your-faceI say I leave it up to you but the moreyou can do to get people to engage andthe more you incentivize your customersto actually work on your platform and godeeper besides just being on yourhomepage the likely you have to increasesales right so you're a homepage toobviously have things like you know asocial media feed on there I want to seeimages of your Instagram somewhere onyour page I want to see things likelifestyle shots from your recentlookbook I want to see any type ofspecial as far as like promoany type of news anything that I need toknow about your brand in order to go astep further but the first bearing thatyou actually have and your firstresponsibility is to sit down withyourself and say what is my budgetwhat can I afford to do of all theseactivities and then how do i optimizethese different activities to bettersuit my needs which is optimizing andgetting more sales and conversion one-commerce again I could go on and onand on about this topic there's so muchto talk about when it comes to drivingsales but for that and for moreinformation I really encourage you tocheck out my book creating fashionwebsites that sell should give you a tonof information on that please leave yourcomments below feel free to email me I'dlove to continue the conversation thanksso much
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So you have built a decent looking eCommerce website, pumped up the marketing spend and you are getting good amount of visitors on the site. However, you are facing a problem that most of the newer online retailers face initially – your conversion rate is extremely low. You are baffled why majority of the visitors are not purchasing anything on the site and you ask your head of marketing to look for the answers. Although having a good marketing plan and execution is necessary in bringing visitors to your site, a lot of times, the answer lies within how your website is designed. Here are the top 10 blunders in eCommerce design that can cause the conversion rate to go south –
Blunder #10: No “About Us” page or privacy policy
Educated consumers look for certain things on a site they might do business with. Are there privacy polices? Do they have a return or exchange policy? How about shipping costs and timelines, are they posted? Are there any real sounding testimonials and pictures of the warehouse or sellers that let me get an idea that this company is for real, especially when dealing with newer online only retailers? Although it is reasonable to assume that most people don’t read such things as the policies and the like. But the fact that they are there builds confidence in the customer, that yours is a serious business.
Blunder #9: Where is the price?
Nothing irritates a visitor more than to read all the excellent product description and sales copy, only to read it all and still have to ask the most important question… how much is it ? To have to literally hunt around to find out how much a product costs is beyond reasonable. Few days ago, I spent more than five minutes on a website looking at a nice pair of running shoes but I couldn’t find the price, anywhere. It took me a while to figure out that I had to first select a specific color and size combination, before the price would appear on the page. Although from a web designer perspective, this may be considered a good “feature”, it will only take a genius to figure out that they have to click 3 different buttons before the price will magically appear on site. Most visitors do not have patience for this and there reaction to this kind of design would be same as mine… Forget you!
Blunder #8: Here are some product recommendations…Ooops! They are out of stock.
A lot of websites invest in building offline statistical modeling algorithms to offer product recommendations on the site. You have probably seen these kinds of recommendations on websites such as Amazon – “Customers who purchased this item were also interested in….”. Some of the online retailers have mastered this technique and have built extremely dynamic recommendation engines – however, a lot of times I have clicked on recommendations for products, only to find out that these products are out of stock. These sites should certainly get credit for building such sophisticated recommendations engines – but to make visitors go through the extra effort of clicking on recommendations, only to find out that they are of out of stock is worse user experience than not having product recommendations to begin with.
Blunder #7: Zero search results
It is hard enough to get visitors to the website, then why should we turn them away by just showing them a zero search results page when they are trying to find something? If a visitor searches for something, the website should work really hard to find products or categories even if there is no exact match. Even if you don’t sell that specific item, and if you can’t find any products that are even remotely related to the keyword customer is searching for, you should atleast show the top selling items on the website. Imagine walking into a physical store and the sales agent sends you out of the store by saying we don’t sell the product you are looking for. Instead, a much better experience will be if the sales agent engages you by talking about all the promotions as well as the hot products that the store does sell.
Blunder #6: Design for the 20%
The more complex an online business gets, there is a greater tendency for the business managers to make the user experience reflect this complexity. A great user experience is one that makes all this complexity transparent from the visitors and offers something that is simple and compelling. Walmart.com recently redesigned their website and although they have one of the most complex businesses, the user experience on the site is extremely simple. The mistake most online retailers make is that they don’t consider the 80-20 rule and design the website to account for all exceptional cases. Now I am not suggesting that the website shouldn’t account for all the conditions, however, the primary search, browse and checkout flow should be catered to the 80% visitors who need to make a simple 1 or 2 items purchase. The thumb rule that I use is that if it is taking more than 4 clicks for 80% of the visitors to get from the category/ search page to checkout completion, then there is an opportunity to improve the user experience.
Blunder #5: Weak Security
Few weeks ago, I completed registration on a car rental website because I was eligible for their premier program. The site had all kinds of messages and disclaimers about how they valued their customer’s security. Feeling good about it, I completed the registration form, however all my confidence in that website disappeared when I saw the final thank you page. It said “Thank you for registering, please note your user ID and password for your records”. There it was – my password in pure plain text staring at me, on a non secure thank you page! I didn’t know what was worse, showing my password in plain text so that others standing next to me can also note it down or showing my password on a non secure page! Either way, I decided to switch my car rental company. In today’s world, customers are more educated than ever and they pay attention to details related to how secure a website is. If they don’t see that little “lock” on the bottom of their browser, or if they get a warning that they are providing information on a non secure page, it is enough of a warning sign for them to abandon their transaction.
Blunder #4: Excessive Mandatory Fields
I hate it when web sites force you to enter information about yourself that has nothing to do with placing an order whatsoever. Now I am a strong proponent of understanding the customers, and collecting as much relevant information about them as possible – however, there is always a right way and the right place to ask for this kind of information. Throwing a full page registration form in the middle of checkout process with irrelevant mandatory fields is like adding speed bumps to a 60mph highway – it will slow visitors down in completing the checkout process, if not completely frustrate them and make them abandon the checkout process altogether. A common example of a mandatory field that I have seen is a Fax number, I don’t know about you, but an average person doesn’t have a Fax machine sitting on their desk, so having a mandatory field for that is pointless. Yet another I have seen, date of birth…. come on now, how much personal information do I have to give up here to place an order with you? I just want to order a toaster, not hand you more personal data than I would give a first date!
Blunder #3: Clearing all the fields in case of an error
I am sure most of us have experienced it at least once – you spend 5 minutes to fill out an online form but fail to fill one field on the form correctly. You hit submit, and voila – you lose all the data you just entered, and there is a blank form along with an error message about that one field staring at you. I find it hard to understand why can’t these applications “remember” what we just typed and avoid the visitors from the hassle of retyping every thing again?? Servers have memory for a reason – lets use that memory to minimize the amount of rework we ask our customers to do on the website. The more we make visitors work on the website, the quicker they will leave and not come back again.
Blunder #2: Forcing customers to create an account before they can add items to cart
In the hope to register as many users as possible, some sites ask you to sign in or register as soon as you add something to the cart. For you to even see what’s in your cart, along with the total price, you must sign in or register. In my previous job, we did a lot of shopping cart abandonment analysis – and one thing we found consistently was that customers like to see transparency in the order amount and shipping charges as soon as they add something to the cart. The more speed bumps you throw at them, its more likely they will abandon their cart. Forcing visitors to login before they have decided to begin the checkout process is a definite way to increase shopping cart abandonment and reduce the conversion. If these customers walk into a physical store, they can just give cash and leave. Let’s give these customers as close to this experience as possible on the website too.
Blunder #1: Only supports Internet Explorer
Today, web browsers other than IE (read – Firefox) are gaining significant popularity and account for more than 10% (in some cases, more than 20%) visitors to the site. Yet, there are a large number of websites that have only been built and tested for IE. Even basic functions such as Search or Add to cart do not work on Firefox in some of these sites. These sites are literally turning away about 10 to 20% of visitors every day. This is probably one of the lowest hanging fruits and the online retailers must ensure that there is dedicated browser testing effort as part of every new release.
We are living in times when consumers have more and more choices for online shopping and they are looking for quick, reliable and simple shopping experience. Good experience is not just a nice to have any more, it has become the cost of entry for online retailers – successful retailers will be ones who recognize this and focus on building their entire experience around what matters the most – our customers.
Darpan Munjal has over 13 years of leadership experience with Fortune 100 companies in the retail and eCommerce industries. Currently, he is the Chief Technology Officer at Indiatimes. Prior to joining Indiatimes, Darpan was the Divisional Vice President of eCommerce at Sears Holdings (A $55 Billion retailer) which ranks #3 in US. Darpan holds an MBA from Kellogg School of Management and writes a blog on eCommerce and Retail opportunities in India at [http://www.commercewiki.com]
hi my name is Tyler Moore and today I'mgonna show you how to make a onlinewebsite store from scratch step-by-stepthis store is gonna work on everydesktop computer and additionally it'sgonna work on your mobile devices soit's gonna work on your Android it'sgonna work on your iPod Touch it's gonnawork on your iPhone it's gonna work onyour iPad so it's a really good websiteif you're gonna get this develop from aweb developer it would probably cost youabout six thousand dollars and it's alsoa mobile site so it's a website animalwe'll say it's a mobile site becauseit's what's called a responsive theme sothe web site automatically resizes fordevices with small screens so if it hasa small screen it will resize andreconfigure so that it looks really goodon the small screen so before we getinto it and start let's take a websitetour so it's to make sure it's exactlywhat you want all right let's begin thisis the website that you will be buildingin the next hour or so it's a fullshopping cartyou have a little shopping basket uphere we don't have any products in thereyet and it's set up pretty amazinglywith this little display right here onthe front page and if we want to we canjust go and add in a product so let'sjust click on this product and let'schoose our size let's say I'm a mediumand say one in blue and then Add to Cartcomes up which is really nice of coursewe could change this to dollars orwhatever we want euros and we can clickwe can look at the reviews or additionalinformation related products it's a veryclean website and then we could clickAdd to Cartonce we do that it says I do want a viewcart or checkout very easy let's viewthe cart we can see that it's updatehere and it shows us our product and wecan add one or two or three maybe foryour marketing campaign you gave outcoupon codes so you can track yourmarketing campaigns you can apply thoseand get a discount and we can proceed tocheckout then it has a one-step billingand then we can go and pay by paypal soafter we put all this in and we clickplace order PayPal will pop up and it'llask you for a credit card and then theorder will be completed so there areadditional add-ons that you can purchasethat will I think it's $50 that you canpurchase that will allow you to put inyour credit card right on the site whichis usually a very expensive thing to dobut they'll integrate it pretty easilyfor you and this is the differentcategory so we can go to t-shirts let'ssay and we can see all the differentt-shirts or prints downloads whateveryour your different things will be heremaybe this is jewelry for you or I don'tknow whatever it is that you're sellingobviously you can have a blog on yourwebsite and you can have a contact formand obviously this has so many moreoptions that would be hard to explainall of them but you can search forproducts you can add as many pages aboutpages that you want you can track yourorder or change your password and doeverything a regular shopping cart hasso this would be a multi-thousand dollarwebsite that we're gonna build for under$100 so let's get started first I'mgonna go over what we're gonna learn inthe video and right now I'm Annaanswer probably the most importantquestion which is how much it's allgonna cost so first we're gonna buy thedomain name the domain name is like yourwebsite name ww your website calm or WWEyour friends website net or WWE nonprofit org whatever it is that costanywhere from twelve to fifteen dollarsper year and that's that's a yearly costso every year you will need to pay thetwelve to fifteen dollars not very muchfor your domain name so that's prettygood after we get our website name thenext thing we have to do is get hostinghosting is where you store all yourfiles and text so it's kind of like whenyou upload a picture to Facebook thatpicture needs to be uploaded to theircomputer so that anyone can access it soall your friends can see it Hosting isthe same way you upload your logo let'ssay and then everyone can access it soit's basically just a computer that's on24 hours a day seven days a week thatyou put all of your files on so thateveryone can access it and it'savailable to the whole internet hostingcost about ten dollars per month sothat's a monthly cost but luckily we canput as many website names on our $10 amonth hosting as we want so you can haveyour friends website your family'swebsite a whole bunch of websites onyour $10 a month hosting so this ismonthly monthly and this is yearly toget hosting we're gonna use a companycalled Hostgator I've been withHostgator myself for six years and oneof the best things about Hostgator isthey have live chat so that if you everhave any difficulties or problems youcan chat with themlive and they will help you I signed upfor hostgator as an affiliate so if youdo sign up and you do review hostgatoron google you do all your you knowhomework and you do the reviews on itand see that there are really goodpeople and you decide that you do wantthemplease enter in my coupon code it willsave you 25% which is the highest couponthat you can get and it will also giveme a small commission so that I can keepon making these free tutorials I couldhave chose any hosting people to beaffiliated with but Hostgator is thebest in my opinion the next thing we'regonna go over is how to installWordPress WordPress is a contentmanagement system which means it becomeslike Microsoft Word so instead of havingto know all this coding and PHP and CSSand HTML and all this confusing allthese confusing things it's really justlike Microsoft Word you can type it inand bold things and make things biggergraphically just kind of like this uphere rather than knowing all this codeand really good people good businessesuse it like like I said before Forbesand CNN and jay-zKaty Perry and most web developers useWordPress as their platform of choice ithas 53.8%market share so that's probably moreinformation that you want to know butwe're gonna install WordPress andWordPress is free so that's good thenwe're gonna install the theme and a lotof people say I don't want my website tolook like everyone else's well thechances of one of your clients going toyour website and then someone else's andit having the same theme is pretty muchone in a billion it's not gonna happenand even if it did happenyou're gonna tweak your theme so muchthat it's not even going to look likethe otherperson that had it so it's gonna becustomized enough so that they reallywouldn't know the difference the themeis gonna cost about $70 now this is apretty good deal because this themewould take you hundreds of hours to makeand basically what a theme is it's thelook and feel of your website and thedifferent little options like theshopping cart and different things theregular WordPress installation lookspretty bland this when you install thistheme it gives it some personality andit gives it many more features so that'swhat the theme is it cost about $70 thenext thing we're going to do is we'regoing to set up your website I'm goingto show you how to add products I'mgoing to show you except how to acceptpayments I'm going to show you how toaccept payments through PayPal but youcan use whatever payment processor youwant I'm going to show you how to addpages and change the navigation on topso that you know you can have your aboutor services or different pages I'm gonnashow you how to add a blog if that'swhat you want to do and I'm gonna showyou how to set up a contact page so thatpeople can fill out a form and it'll goto your email then after that we'regonna celebrate because you just made atwo or three or four or five or sixthousand dollar website for under $100so if we total these up let's say that's15 that's 25 that is $95so it's 95 in total you don't need tospend any more and you will have a sixthousand dollar website so let's beginby buying your domain name and gettinghosting so to get a website name andhosting we can get them both fromHostgator com you can just go to wwsGator com once you do that just click onweb hosting and these are the differentplansthis hatchling plan it only allows for asingle domain so if you know that you'reonly gonna have one website and you'renot gonna have any friends or familiesweb sites on it then that's good I liketo go with a baby plan because I haveabout 50 websites on there and I onlypay about $10 a month so that's the oneI like to go with because it hasunlimited domain names unlimited website names basically you can put it onthere and I like to do month to month sothat I'm not stuck at one year or twoyear or three years if I decide that Idon't you know I want to change my nameor close down the website or somethingso just click on monthly and we see thatwe get 20% off but I have a coupon codefor 25% off and click order now and ifyou have a if you don't have a domainname yet you can put in my wordpresswebsite 2012 combut if you already have a website namelet's say you got it from GoDaddy orsomething then you can put it in here Ireally don't recommend using hostingfrom GoDaddy but getting a domain namefrom GoDaddy is fine for the coupon codeplease enter you Gator 28 this will giveme the affiliate a small affiliateCommission for showing you whatHostgator is these people are reallygreat and it really helps me out to keepon making these free tutorials so pleaseenter that in and you'll also get 25%off then click continue to step 2 onceyou do that you'll land on this pagemake sure you're getting the babypackage if you want unlimited domainnames on there and it's month-to-monthif that's what you want and also makesure that you're getting 25% off and notjust 20% off then enter in all yourcredit card informationputting pin number and you can createaccount if you're in a different countryyou can pay by paypal and not just yourcredit card number and then click createaccount once you've created your accountyou'll get this nice little thank-youpage and that's how you know it's timeto check your email but before we checkour email let's go over what we've doneso far so we've gotten the domain namewe've gotten hosting and now it's timeto install WordPress so let's go back toour email and see if the email is therethe email can take up to 10 minutes toarrive so let's just check if it's thereand it's there so what we want to do nowis click the email and open and we haveall our user names and passwords foreverything and what we want to do isfirst this email is very important ithas all your information on how to login and take control of your website sothe first thing I do though is go toyour control panelso let's just click on this then we'llsee this page and from this page we wantto copy our user name and password solet's go back to that email and we seethat our user name is that so they copyit and paste it and we see that this isour password and we copy it and we pasteit then we click login now you'll seeyour Hostgator control panel what youwant to do is scroll down until you seeunder software services this quickinstall icon if you didn't get yourhosting from Hostgator you can alsoclick Fantastico deluxe to installWordPress but it's easier if you clickon quick install now that you click onquick install you want to click on workpress and click continue now I have alot of domains here but I'm gonnainstall it on one called simple is keythen I put in my email address and myfirst name last name and the blog titleI'm just gonna put website store don'tgive too much thought to this you canchange it later so just now and clicknow click install nowand there it is if you click here to goto your website right now you'll noticethat it doesn't work yetthat's because websites take 2 to 24hours to start working yeah most of thetime it takes about 2 hours so checkback in 2 hours then if that doesn'twork then check back in 4 hours and onceyou do that then you'll see somethingand you'll know that your website'sworking it's pretty hot over here in LosAngeles so right now I'm gonna gooutside and take a break then eat somelunch and come back and see if thewebsite is ready I'll talk to you soonall right I'm back and what we want todo first is copy the username andpassword to a safe place I don't knowwrite it downcopy it into a Word document orsomething like that this will also emailit to you so if you feel comfortablehaving it in your email that's cool tooso what I'm gonna do now is just copythe password and click on the website soit's always the username is always adminwhen you're installing it for with quickinstall so I just copied the passwordand I will check the website the websiteis now working this is the defaultwebsite it's pretty mediocre but you cansee that it's a working website and it'syour website so that's pretty cooland you just saved yourself 500 dollarsso that's even cooler now let's go seehow to make your website even moreexpensive and more awesome but firstlet's check off what we've done so we'vegotten our domain name we've gottenhosting and now we've installedWordPress so now we need to get thetheme buy it and install it let's dothat next before I do that however Iwant to show you how to login to yourWordPress website so you just go to yourdomain name comm in forward slash WPdash adminand that's just something that you'regonna have to remember WP dash adminthen typing your username it's usuallyadmin and paste that password from thequick install and click login now you'velogged into the backend of your websitealright now let's learn how to changethe theme so that it doesn't look likethis bland website right here and oneafter we change a theme then we're gonnaconfigure the website and I'm gonna showyou how to configure everything so itworks really good but first let's go andget the theme and download it so whatwe're gonna do is we're gonna go towoothemes.comand once we do that we'll click onthemes the theme that I'm gonna get iscalled sentient sentient and just clickon image then click buy this wordpresstheme and do the standard edition youdon't need to do the developer editionso by standard and once we do that wecan log in our information and ourcredit card information and clickprocess order after we do that sinceI've already done it obviously then youwill loginand then go to your downloads and you'llsee your product and all the free themesthey also give you and just clickdownload once you've downloaded it youcan close the window and we can closethe quick install window we want andalso the email window it's a lot ofWindows then we can go back to WP yourwebsite comm slash WP dash admin andonce we're logged in we can go to underappearance go to themes and clickinstall themes they can click upload nowchoose the file I like to save it to mydesktop because then I can rememberwhere it is and click sentient zip andclick open and install now alright we'veinstalled it so just click activatenow that's activated we can press saveall changes sometimes they want you todo that when you're in this area so justclick save all changes and go to yourwebsite now we're probably gonna see anerror that the WooCommerce plug-in isn'tinstalled so let's just go back andwe'll go to plugins now what pluginsallow you to do is they allow you toextend the WordPress functionality solet's say that you didn't have a photogallery photo galleries don't comestandard in WordPress so you canactually download a plug-in that is aphoto gallery a really good photogallery that's just an example butthere's hundreds and hundreds of pluginsthat people make that just you know makeWordPress better so let's click add newand let's search for woo commerce sowo-oh commerce and click search pluginsnow we see that the WooCommerce we seethe plug-in and just click install nowand click OK and now we can justactivate pluginand then click install WooCommerce pagesall right now if we go back to ourwebsite we can see that it is muchbetter but it's not you know exactly howwe want it but it's much better now ifwe look at our website we'll see that itdoesn't really have any content in itexcept for the sample page so what Iwant to do so that the website looksfull and so that all we have to do isreplace the data instead of knowingwhere to put everything is I want toinstall the website demo data and youcan get that by searching in Google andwe'll type in wombs demo content contentand we can click on it then we can godown to our website there it is anddownload it all right now we downloadthat to the desktop so let's go back toour WordPress website and let's click ontools and then import this is so that wecan import the demo content so that thewebsite looks the same as theirdemonstration website so we're justgoing to click on WordPress and click oninstall now and activate and runimporter before we can upload this filewe need to unzip it though so let's goto our file that we just downloadedand that's this one right here don't getit confused with the theme file this isthe one we just downloaded and let'sdouble click to unzip it this works thesame as a Windows as a Mac and now thatwe've unzipped it now we have a folderwhere we can upload this file right hereat the XML file so let's go back to ourwebsite and choose the file we went totools import and now we're going tochoose the file and let's choose thissentient XML and upload an import filenow just select all these as admin andclick download in import fileattachments that's very important thenclick Submit now what it's doing rightnow is it's importing all of thedemonstration data and all the imagesinto WordPress so that it looks the sameas the demo web website theme that wesaw so we just gotta wait a little whileand it's all done so now if we go backto our website and click refresh thehome page still doesn't look differentbut now we have all of these extra pagesso right now I'm going to show you howto make this navigation bar much betterbecause we don't want it to look likethis so in order to change yournavigation bar you go to appearance thengo to menus and use the primary menuright here for customer navigation I'msorry the primary menu for the mainnavigation and the top menu for thecustomer navigation then click Save andwe can see here we refresh that thenavigation has changed what you're alsogonna want to do is click on the mainnavigation tab and change this homeright here because it's not your websiteit's their website so click on this tochange it and go toand this is how you change yournavigation menu so this menu home shopt-shirts is the same as home shop andthen under t-shirts so it's home shop isan about blog contact that's the samehome shop about blog contact and you seethat that this is indented we can notindent it if we want to but you see thatthis is indented that that means it's asubcategory of shop so we can see thatwhat happens when things become indentedand we could do the same thing for wecan add an extra page let's say we wanta cart page and we can indent it on theabout under the about so if we refreshnow the about has a cart but if it's notindented and we save then it'll just beto the right of it but we don't wantthat there so we're just gonna click itand remove itand you can add more pages to thisnavigation by checking off these andclicking Add to menuyou can add your custom links you knowthis can go to Google or wherever youwant and that's how we made our homelink or you can add different categoriesif you have a t-shirt category orjewelry category or whatever you wantall right so that's the navigation andyou also have two navigations so that'sa main navigation and then you have thecustomer navigation customer navigationis up here my account tracker order thisis my account tracker order and theseare the sub menus under my accountalright and we'll save that now thatwe've got our navigation menu figure itout let's add some images and productsto the front page let's see how to dothat so what we want to do is clicksentient then click homepage then clickfeatured products and click displayfeature products and click Save Changesand do the same with recent productsdisplay recent products Save Changes anddo best sellers display best sellers andclick Save Changes so you can categorizeyour products as bestsellers recent orfeatured and when you do that they canshow up on the home page so let's justrefresh this and we can see all of ourt-shirts on the page and we see that wehave a pretty good website now you canchoose the options and we can add it tocart that one doesn't have a price yetbut we can see that our website is nowlooking pretty good if for any reasonyou need to get back into your dashboardinto your back-end and just go to yourwebsite comm or don't work or whateverslash wp-admin and you'll be in theresometimes they'll ask you to log inagain but you can get that login fromyour email or from that quick installpage alright one of the things that Ilike to do one of the first things thatI like to do after I install theWordPress website and import the themeis to change my password because I can'tremember that long password that I gotfrom the quick install page so just goto all users and hover over yourusername and click Edit scroll down andit says new passwordso I just put a new password in andhelps to spell it right and then justclick update profile that way I can nowremember that the username is admin andmy password is actually my password nowthe next thing I like to do and this isjust a preference I don't like it thatit doesn't have W W in front of the nameI just like to say w w I don't know whyit doesn't affect it really but that'sjust something that I like so what youcan do is you go to settings in generaland put a WWE in front of the name nowtry not to get this wrong because if youget the name wrong if you put an extraletter in here somewherethen it's gonna be really hard to log into your site so yeah so just get thatright and you can change your tagline soit just doesn't say just anotherWordPress website this is like a sloganso the most amazing website alright andonce you do that just click Save Changesbut once you save changes it's gonna askyou to login again because it thinksit's a different website because it haswww so we just Save Changes and thenjust use your username and then your newpassword now and you're back in and wecan see up here that it is changed toWWE website com now let's go to ourwebsite and let's click that's a shop ort-shirts if we look at when we clickshop for t-shirts if we look at the URLit looks verynot user friendly and it's also notsearch engine friendly so the searchengines don't really know what that'sabout that much and if we go to aboutpage we can see that it's even worse ithas this question of mark and page andunderscore and ID equals that's not verygood for humans to remember and that'snot good for search engines to see whatthis page is about it's not very searchengine optimized so let's see how tochange that what we want to do is wantto go to our dashboard and then undersettings we'll go to permalinks and oncewe do that we can just click on postname then click Save Changes now if wego to our about page we can see that itsays slash about so that's much betterand much more search engine optimizedonce we're done with that let's try toadd a product to our shopping cart andif we do we can see that this isn't inUnited States dollars or maybe you wantit as euros or whatever but let's seehow to change that so if we add this tothe shopping cart we'll see that we have496 in here and let's see how to changethat to dollars or whatever yourcountries currency is so what we want todo is go to WooCommerce and you thenjust click here for US dollars or Eurosor whatever you want and click SaveChanges now if we refresh we can seethat it's in dollars and all of theseare in dollars now let's learn how toadd a product so we can go back into ourdashboardand we can click on products and click aproduct and give it a title and a littledescription once we do that we're goingto want to put it in a category so let'sput it in our t-shirt category thenwe're going to want to set the image soclick set featured image and clickselect files then choose an image andclick open once you do that scroll downand use as featured image then you canget it give it a product number and youcan give it a price say it's $50 and asale price so you don't need to do asale price in a price you can just do aprice then we can enable this option tofeature this product then I will go onthe front page and we can click publishonce we do that we can go back to oursite and refresh it and we can see thatthere's a party dude right there and ifwe go to our shop and click on t-shirtswe should see our t-shirt there this andit's on sale because we reduced it from50 to 35 and we could do anything likeadd it to cart or any of the otheroptions that we want now if we want toadd small medium and large as options tothis page and charge a different amountfor each of them we can do that so whatwe want to do is go back to the productand if you are missing the productsomehow you could just go to productsand you can see all the products in hereit's good to take a look at these sampleproducts to see how they are set up thenwe can just click on the name to edit itso to give it a small medium largeoptions what we want to do is we want toclick on product type make it a variableproduct and add an attribute so anattributes like size or color orwhatever it is and then we can add addadd to attribute let's say we want sighsize and we can add more attributes byclicking on attributes but we're justgoing to add size and click Add and wecan add small medium large and we wantthis to be visible on the product pageand use for variations then we can clickupdate now we're not done yet because westill have to set up the variationso click on variations and let's clickadd variation so right here we can seethe size let's say if it's a small wewant it to be only $15 and click Addvariation if it's a medium maybe it willbe $30 click Add variation and if it's alarge maybe it will be $35 once you dothat click on update and if we refreshwe can see that it says from $15 now andwe can click on small and it's 15 mediumit changes to 30 large it changes to 35now you can have multiple variations inhere so you can not only choose a largeone but it could also be white and so onthen we could click Add to Cart and itupdates the cart first so let's see howto add a different product in here adifferent category in here with your ownproduct so we saw how to add a productbut we didn't really see how to add acategory so let's meet let's watch howto add a category so what you want to dois you want to click on products thenclick on product categories and let'ssay you are a jewelry shop that hadrings and for the slug that's just dorings and then click add new productcategory ok now let's add a product it'sadd new a new product and what is callthis ringdiamond ring ring now we're not gonnaadd a picture but to do that you wouldset featured image but we're not gonnado that because we've done that beforeand we're just gonna add a price to it450 a product number and we're gonnaclick on the product category rings andwe're gonna click publish now oncethat's done we'll see that there is noway for us to get there so it's notupdated in the menu yet to change thatwe're gonna click on under appearance goto menus and we don't see any way to addthe product category left because it'shiding in the screen options if youclick screen options and check offproduct categories you'll see that wehave one more option here so we couldjust click on rings and click Add tomenu and let's drag that under thewhoops let's drag that under this shopand click Save menu now if we refresh usor go home and go to shop we can seerings and it didn't have a picture butthere it is diamond ring and we can addit to our cart and now that's a veryexpensive shopping tab we have therenext we're gonna want some way ofaccepting all of this money so we'regonna need to connect it to some sort ofpayment processor you can get an accountat PayPal com it's free all you have todo is sign upso you just click sign up and then youlink your you could say personal orbusiness then you link your bank to itand and you'll be able to transfer themoney to your bank it's pretty easy it'sfree because it they take a littletransaction fee so if it's $100transaction they'll take a small percentof that so it'll take maybe four dollarsof it or I don't know what it is exactlyso in order to do PayPal first you haveto sign up then what you do is you go toWooCommerce and go to settings whichyou're already there and go to paymentgateways so right now all of these areactive but maybe I only want PayPal tobe active so we go here and we uncheckit then we go to a check because wedon't want to accept checks and weuncheck it and we go to cash on deliveryand it's already unchecked and we clickSave Changes so now only PayPal is theonly option now we could click PayPaland we're gonna uncheck enable PayPalsandbox that's the test PayPal we'regonna make this a payment live souncheck that and then put in your paypalemail address mine's just my emailaddress and click Save Changes now youcan accept payments directly on yourwebsite but it costs $50 more and youhave to have a SSL certificate that's alittle advanced for this video but it'sdefinitely possible all right now let'sgo check out our store so let's view ourcartmake sure it's everything we wanted andproceed to checkoutnow when we enter in our information andwe can place orderwe'll see that PayPal will actually popout and ask us to pay then someone cansay I don't have a PayPal account andthey'll be asked for their credit cardinformation and if they press review andcontinue then they press pay then themoney will get transferred to yourPayPal account and from there you couldtransfer it directly to your bankaccount so that is basically how toenable payments they have a lot morepayments you can integrate withauthorized net or whoever else you areusing next let's talk about sidebars andhow to get rid of them or enable them ifwe want to so if we go to shop andt-shirts we can see that this right hereis it's called the sidebar and it'senabled and personally I don't want thishere because it would be distractingthem from what they're supposed to dowhich is buy my shirt so I don't like ithere I love it on the blog page becausemaybe I do want to distract them and Ido want them to buy my shirt but I don'twant on the shirt page because I don'twant them to do anything else except forbuy the shirt so let's see how to removethis on these pages what we want to dois go to senti sentient then click ontheme options which it's already clickedand go to WooCommerce options andthere's one option so just check it andsave all changesthen when we refresh its displayed muchbetter in my opinion next I'm going toshow you how to add an additional pageright here like this about page so whatyou want to do is go to your dashboardas usual and click on pages and clickadd new and just by the way if you wantto go to all of your pages just clickpages and you can see all the pages hereand click add new so go to pages andclick add new and this can be theservices page this is the services pageand you can say this is service oneservice two and service three and let'scopy and paste it so it looks likefuller and service for then we can editit just like Microsoft Word we canhighlight this and make it a bulletpoint or there we go and we can insertan image if we wantand we want to make sure it's smallbecause this is very big so we want tomake sure it's small and let's do it tothe left so that the picture aligns leftand then the Texas to the right of itand we'll use this image so we ploppedin an image let's put in some more textand you can spellcheck it or putdifferent things in it like a button orinfo box different things then justclick publish and once we do that wewon't see it here because we have to addit to the menu again so we'll go toappearance and then menus and we'll seeour page here in the recent pages andclick Add to menu then we can drag itwhere we want to where we wanted to beand click Save menu and refresh and wesee our services page so it's not thebest looking page obviously because Ididn't spend any time on it but it's apage and we can click this edit buttonto jump right to it and we can make thetemplate we can make it full width andclick update and we can view the pageagain so not very impressive but if youplayed around with it a lot you canactually make these pages look reallygood so that's how to add a page if youhave a blog and you want to put in a newblog post then you can go to post andclick add newnew blog post this is a new blog postokay copy thata couple times and we'll publish itnow this blog is sorted by date so if werefresh the newest blog post is gonnacome right here and then it's gonna cutit off at a certain number of words justto see if you're interested in then it'sgonna say continue reading so there itisnow you can control what's right here onthe sidebar and to do that you go toappearance and widgets so we see recentposts recent comments archives recentposts recent comments archives so Idon't actually like any of these so I'mgonna delete them because what I wantthem to do is go to my store and stopreading my blog so I'm actually gonnaput some different widgets in thereso maybe ones that are on sale we put inthere.put on sale and let's see whatelserecent products so we'll put those twoon their recent products and click Savenow when we go back to our blog andclick refresh there's some things thatare on sale here and recent products nowthis is much better because now whenthey're reading my blog maybe somethingwill catch their eye and they will clickon something that will actually make memore money than themreading the blog all right the next andlast thing we're gonna do is set up thiscontact page so in order to do that itsays the email hasn't been properly setup there totally right click senton andgo to the general settings right here sosentient theme options general settingsscroll down and you'll see the contactform email and you can just put it inyour email not in there though and saveall changes now we can click refresh andwe can see that it doesn't have thatmessage anymore but it has this and wedon't want that there we just want tosay contact us so let's go to pages andfind the contact pagethere it is and click Edit now let'sjust put contact us and click update andclick refresh so now it just sayscontact us maybe you want your phonenumber there and we could put our nameand our email address and we can sendthis message to that email that wefilled out so let's see if we got it andwe can see that there's a contact formsubmission and there's my commentalright so that concludes this videothere are probably a few more questionsyou have on tweaking some things butwhat you can do is you can go to thesentient and you can go view theme Docsand this will take you to the themedocumentation where you can learn a lotof different things if you also go tothe wufu comm website there's support soyou go to support and you can go to thesupport form and this will allow you toask any questions that you have andsince you bought it you get a freesupport through wufu you can alsodownload my free pdf no email requiredif you go to canoeing comm slash bookthere is a free pdf on how to create awebsite it's a wordpress website so ittells you more of the WordPress basicsand you can download it no emailrequired or anything like that if youlike this video please like it and[Music]please subscribeand comment and I will talk to you soonthanks so much
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In today’s competitive (and noise) market, we must combine all the right online marketing tools, to create a truly effective and comprehensive marketing program. All, of course, is up and around the central site, but to create opportunities, improve customer response, increased brand awareness, the site of the network through a comprehensive marketing strategy, including search engine optimization, PPC, social media tools to support marketing, and so on.
Linked network marketing ideas and technology and business strategy design, development, Internet advertising and marketing. Search engine marketing, email marketing, display advertising, affiliate marketing, display advertising, blog marketing, display advertising, viral marketing. Internet marketing is the media running along the different stages of customer engagement cycle through search engine marketing, search engine optimization in a specific site, e-mail marketing and Web 2, banner ads. Network marketing has become more and more organizations use to promote the network media key and very effective. ‘The establishment of a website’ or ‘promotion site’ is the foundation, but not the basis of network marketing.
Somewhere behind that website is a real goal, the real organization. Internet marketing strategy includes all of the online advertising products and services, including market research, email marketing, websites, and direct sales.
This articles talking about Internet Marketing Strategy.
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hey how's it going guys John Santos andwelcome to this channel we helpentrepreneurs start and grow theirbusiness ace up now in today's videowhat I'm going to cover is how to launcha WordPress website so you're able toset up your e-commerce platform andstart selling online let's get started[Music]so thanks for joining me on this videoguys like I mentioned my goal is to getthis video out to you guys to be able toknow exactly what it takes to launch ane-commerce website through a platformlike WordPress now in order for you toinstall WordPress you're going to need ahosting package hosting package allowsyou to store all your files on the webthat way it can be accessible all overthe world I highly recommend that youguys consider Bluehost is one of thehosting options out there I personallyuse them for all my websites andhonestly to have some great customerservice they have some great ratings andthey never let you down but most butthey haven't let me down yet so yeahanyways I highly recommend you guysconsider them you can use the links inmy description now we allow them tocontinue helping entrepreneurs out therethat are looking for this content we'llget started by clicking on that link andthen we'll jump right into it alrightsoon as you click on the link ondescription it's going to take you tothis main page what this is this is yourhosting package that we talked aboutlike I mentioned there has been a greatpackage which will start up so as youcan see it has really easy one-clickinstall 24/7 they have a money-backguarantee to the beauty of it is thatyou have 30 days to decide of differencefor you if it's not to give you yourmoney no gimmicks they litter the daylegitimate refund your money and theyalso give you over $150 in Google offersyou can migrate your whole website theycan get you up and rolling if you don'twant to do any of those features but ifyou're just starting out on your websitethen you're going to kit right – thisincludes a free domain for 349 a monthand including free domain free websitebuilder one-click install a 24/7 supportso you're going to choose your packageguys you're just loading up you alwayshave the option to update the package sofor the most part to figure out what youwant to do what you click on thatdollars Arianism a you can just chooseit whatever you want it to be prettyrobust site please look at it it's a lotbut we're going to go right through theWordPress tool then you're going tochoose the domain you want to rush it soonce you fill out this information herein the new install it on a successfulinside it you want to hit the refreshmake sure you write down the names ofwhatever you of whatever information youcreated for this blog in so what we'regoing to do here is literally going tologin to the work website so once youlog in from your Bluehost it'll take youto the WordPress dashboard the dashboardpretty much controlled where your sitehow your site looks and how it operatesso on the left here you're going to havethe Home tab update post media this iswhere you going to upload any imagery orany content that you want your site tohave the different pages that you wantto create new pages for the purpose ofthis video we're not going to buy atheme this is the doctrine Eric templatethat comes with it very difficult tocustomize in my opinion if it's yourfirst time all in you and try to botherwith it for the most part your websiteis going to be posted on WooCommerce soit's going to be like if you guys chooseany of the themes that are availabledirectly through this it may notintegrate completely with it very nicelyso the best time for you to have is togo directly to the site that you'regoing to be hosting your shoppingthrough so pretty much WordPress doesn'thave its own shopping cart per se it'san actual plugin called WooCommerce headon over to their site and what you'll dois you'll be able to look at the themesavailable or you can also hit on over tothe bottom and look at the differentthemes that you have available so as youcan see these are a little bit pricey 45they're not too bad though I mean forthe most part if you find one that youreally like the layout from and itmatches the brand that you're trying tocreate as they pay for itit saves you time from having toactually code it and try to design ityourself the other option is to godirectly to the WooCommerce site I wantto go to that head on over to the themesand what it is this is going to be thestorefront themes is going to give youexactly what it is you're looking foronto the different options availablesome are paid some luckily for thepurpose of this one we're going to gowith the free one to download it you'rejust going to hit Add to Cart and thenyou come over to this side continue it'sfree but for the most part it's going tojust allow you to confirm yourinformation here I already downloaded itso just go to the process you ever gethere alright once you downloaded just goback to your actual WordPress backwardsand then what you're going to do isyou're going to upload and we've onlyseen two at the top of the themes pageyou're just going to hit upload whatthis means you're literally going toupload files that you have alright sowe're going to be upload theme I got goahead and choose a file click on the ziphit upload when you can tell me you justuploaded your actual theme so not beclipped on over to the themepart you'll see that this is your teamdetail here you're going to want toactivate it in order for it to be comingyour stores actual site once youactivate it it's going to tell you thatit comes with you're going to need theWooCommerce plugin downloadable commercetoolkit and you're going to activate theplug-in so this is actually going toactivate your ecommerce site nowWooCommerce is essentially a plugin thatallows you to have a ecommerce site onany WordPress theme but morespecifically if a wordpress theme isdesigned for e-commerce WooCommerce willplug right up into it and their workhand on hand all rights important thatyour site is either set up forWooCommerce or you're going to come intoa little bit of custom customizationyou're going to need to do it so keepthat in mind alright so if you want torun through the actual setup here to putup whether it will tell you exactly paiddream so payment Google commerce canaccept checkout with PayPal or check outwith stripeclick on those two the bulk are greatoptions stripe integrates directly toyour website PayPal has pay with PayPaloption so I recommend that you have bothonce you set up the WooCommercedashboard is going to happen is going totake you right through the product pagenow with a product pager is going toallow you to set your product image thisis what people are going to see so forinstance I'm going to use that you justupload those I'm already have mineuploaded so it's on there so recommendedthat you do a square that way it staysproportionate all around throughout thewebsite you try to keep it on a squarebase I'd recommend less than a megabytebut some some someone says don't reallymatter because it down size on yourselfbut just go ahead and make sure they'resquare with however you want to look andthen the product gallery images whichmeans anything on the inside that youwant them to see you out thereyour product description is going to gohere so whatever it is that you want totalk about at price points 39 anyinventory SKU numbers that you want totalk about if you want it to managestock right directly on the website youcan tell it you know how many colors youhave allowed back orders but do you wantpeople to allow them to notify them orlet them know that they can buy itwithout it being available the shippingyou know it'll let you know how muchweight will make sure you wear your poda product there's anything that you wantto link to it because of the optionshere there's a lot of different optionsavailable for you to really manage andtake advantage of and then once you'reready once you fill out the informationthat you want to show go ahead and justput publish alright guys so you're goingto want to put up your settings for theactual pluginalright so whatever that is meaningwhere you base that up with city stateswhere are you going to be selling allcountry in there or you're not going todo international let them know theirshipping location all of thisinformation make sure you fill it out indetail with however with whatever you'replanning on doing when it comes toproduct that also ask you someinformation about products so whatyou're going to want to do is go ontothe wool commerce set up your settingsmake sure you set up the general theproduct the shipping the checkout theaccount the emails and anything relatedto actually processing yourself makesure you get into them make sure youreally spend some time in and learningabout all your different options on howit could save you some money as well orsave the customer some money so thathelps them also check out so for thepurpose of this video we're not going toset up those options is when it will beanother three hours video and now forthe most part once you setup thesettings you set up your orders you canset up your coupons instead of report itreally gives you all the options thatyou need to run an e-commerce websitefull commerce stuff and now if you'realso looking for any sliders or anythingyou're going to want to make sure youhit a anything that you're looking forwhether it be sliders whether it bebanners like whatever it is you can youcan look for them in the in the pluginssection you can just hit add new forinstance I uploaded a slider here andwhat this does is it allows us to add aslider to the home page calledresponsive slider you can upload yourown images onto it and then if you comeon to the home page as you can seethere's a slider here now I started looklike a shopping site so here we have theshop I remember I uploaded that oneproduct so you guys are able to see theproduct here I mean it it really givesyou the ability to look through it toreally customize it there is some workinvolved with it I just know that upfront so you're able to plan for thatand you're able to budget some timeahead of thathere's the pages this is the pages thatare on the front of the site with youexactly what you see up at the front ifyou have made some private you can youcan edit these directly from here andthen there's a media that you're goingto be using in this media you couldliterally upload your images that youwant to use and then you can referencethem so even if you want to embed themin something else this is it this is theURL where there's a store onlineonce again I highly recommend that youguys consider purchasing a pasty mytheme that I've already built and it's afunction the third one has a certainaesthetic because it will help you withbuilding something up but nonethelessyou can make things look however youwant it to look an example of a themethat we have that I actually found anduse this exact theme was this websiteR&B jewelry net which has a lot ofdifferent products available for salebut you can see they have a lot ofdifferent options to have up theirhomepage has a very well presentation itwas very intuitive and then there's aneven simpler one one of the legaciesthat made it very simple they made itmore of a membership style for you youcan make it as intricate as simple orcomplicated as you want it to be at theend of the day it's really up to youdon't get discouraged as how this looksright now it goes you're going to haveto work on it and really and really putsome content into it and don't be afraidto get your hands dirty and brokenthings in the process all right probablylearned it probably grover's was one ofmy websites and started growing Asia Ibought off of theme and actually work onit on myself on the back end 70 you guyssee creative menu and all of that so forthe most part once you guys startediting it you'll see it's a little bitsimpler than then what it seems to bebut when you first get started things alittle bit complicated so you want togive it a shot see the link in thedescription and let's get to it so thereyou have it guys I hope this video washelpful in order for you to really gaugewhat it is you're getting yourself intowhen launching a wordpress site with ane-commerce option now for the most partwork customs historically been ablogging platform which is the reasonwhy it takes a little bit of extra stepsand a little bit of moving around inorder to launch your ecommerce site butfor the most part there are literallythousands of themes available and Ihighly highly highly recommend that yougo check out the theme store which isalso linked down below in my descriptionyou guys can really truly create awebsite that that looks and feels theway that you wanted to without havingthe custom code anything or custom codevery little things so let's say guys Ihope the video was helpful please sharewith a friend subscribe to the channellike comment down below if you have anyquestions let's continue on this journeytogether and let's make this a bigsuccessful win for everyone involved[Music]
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By Christian Fea | Submitted On October 20, 2012
Every single day a new eCommerce business springs up on the web. Some are created on E-Shop websites like Etsy or eBay, and some of them are placed on their own websites or blogs. However, gaining referrals on digital formats can be a bit more difficult than gaining them in onsite business. Lacking the option to initiate face-to-face conversations can detract from the trust consumers’ gain by shaking hands, having eye-to-eye introductions, and becoming familiar with their salesperson’s face.
Helpful Ways to Get More Referrals Online
Build a website
Even if you have a storefront on an eCommerce site. Build your own website that either leads to your online storefront, or offers the same products or services. Not only will this help to get your customers away from an eStore front that likely charges you per purchase, but it gives just one more link on the net for those looking for your business to find.
Tell People on Instant or Private Messages
If you use an instant messenger or a social network, take the time to share your business with all of those on your friends or fan lists. If you have a friend referral network, let them know that they will benefit directly from referring others. This can really help drive traffic and more business to your store.
Advertise on Other Websites
If you see a website that is not in direct competition but a complimentary one to yours, ask them for reciprocal linking, or even if they would mind putting a banner for your business on their site. This can generate a lot of traffic views and is much like a referral you may get from any business offline. Valuable.
Print Business Cards
Although this isn’t an online method of how to get referrals for your eCommerce business. There are still so many opportunities you will run across when out-and-about and away from your computer. Laundry mats, grocery stores, schools and more locations have cork boards for local businesses to post their business cards. Be sure to bring long tacks and post a few cards.
Buy a Domain
Make sure to buy any affordable domains with the same keywords of your business name. Have them redirect to your main site. If your business name is Edna’s Cookies. Buy a few domains named, Cookies by Edna, Edna Makes Cookies and more. Not only does this create extra links for your business, but it may also lead many to you who couldn’t quite remember the name of your store.
Network Around
Take the time to network your shop around. Head to blogs that are in direct relation to your industry, but not competitive. Leave blog comments, post on relevant forums, submit your storefront to website directories and take advantage of anywhere that encourages you to network your business.
Although these methods are unlikely to produce instant results, you will begin to notice the traffic flow in once the web crawlers have made their rounds and noticed all of the helpful links now leading back to your eCommerce storefront. These are many positive and organic ways to get more referrals.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture and Referral Marketing firm. He exemplifies how to profit from Joint Venture and Referral relationships by creating profit centers with minimal risk and maximum profitability. Click here for more Referral Program Strategies to help you increase your profits.
Article Source: https://EzineArticles.com/expert/Christian_Fea/63287