This video was taped November 9th at Zipper Hall, downtown Los Angeles.
Becoming a Linchpin: Realities of the New Economy
Seth Godin, bestselling author and entrepreneur
SETH GODIN is the successful author of twelve books that have actually been equated into more than thirty languages. He writes about the post-industrial transformation, the way ideas spread out, marketing, quitting, leadership and most of all, altering whatever. American Method Publication calls him, “America’s Greatest Online marketer,” and his blog site is possibly the most popular worldwide composed by a single individual. He is responsible for many words in the online marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers.
As an entrepreneur, he has established dozens of companies, most of which stopped working. Yoyodyne, his first web business, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It originated the use of ethical direct-mail advertising online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His newest company, Squidoo.com, is ranked amongst the leading 125 websites in the United States (by traffic) by Quantcast. It enables anyone to develop a page about any subject you’re enthusiastic about. The website raises money for charity and pays royalties to its million plus members.
He holds an MBA from Stanford, and was called “the Ultimate Business Owner for the Information Age” by Service Week.
His latest book is LINCHPIN: Are You Vital?
LISA NAPOLI is a reporter and author. Over her 25 year profession in media, Napoli has actually worked for the New York Times, MSNBC, CNN, and the public radio program Marketplace. She is author of the upcoming book, RADIO SHANGRI-LA: What I Learned in Bhutan, the Happiest Kingdom on Earth (Crown, Feb 2011).
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