How one Florida customs broker consolidates W3C compliance with jQuery
animation to stand out on the Semantic Web.
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Every year more than 7 million tons of containerized freight and other ocean
cargo exports and imports pass through Miami Florida on their way to or from
more than 100 countries and 250 ports around the world. And every year,
another 2 million tons of air freight is flown in to or out of Miami
International Airport. Add to that the countless number of commercial and
industrial shipments coming and going though South Florida via truck or
rail, and it’s easy to see why the Port of Miami is called the “Cargo
Gateway of the Americas” … and why in and around MIA you’ll find a
bustling trade support infrastructure comprised of more than 1,000 freight
forwarders and almost 250 customs brokers like Promptus LLC.
Incorporated in 2001 by veteran logistics experts and Hispanic businessmen
Julio Desangles, Ramon Perez and Milton Tejada, global freight forwarder
Promptus LLC has relied on web marketing to build its growing international
business base almost from day one. In 2007, they retained Miami web designer
Bruce Arnold of WebReDesignMiami.com to replace their original web pages
with search-optimized, W3C standards compliant XHTML/CSS that delivered top
rankings, qualified traffic and many new customers. And this year,
recognizing that the World Wide Web Consortium’s Semantic Web initiative is
ushering in a new wave of Internet computing devices like the Apple iPad
which mandate Flash-free presentation and HTML5/CSS3 validation, Promptus
again called on Bruce Arnold to get their website ready for “Web 3.0”.
“Promptus provides solutions that touch on all aspects of the supply chain,”
company co-founder Julio Desangles explained. “Our goal is to turn
companies’ logistics challenges into real competitive advantages, and our
marketing mission is to deliver that message to as many prospects as
possible.” On the Web, maximizing market exposure has always been about
achieving and maintaining high visibility in search engines like Google,
Bing and Yahoo. With the rise of social media, Web 2.0 expanded that
requirement to include social networking sites like Facebook, Twitter and
YouTube. And now, Web 3.0 is redefining the rules for “getting found”:
The advent of the Semantic Web brings with it a new wave of issues and
opportunities for Internet marketing and ecommerce. The implications for
business websites are both pervasive and permanent: Aggressive optimization
and appealing aesthetics will no longer be enough to assure web success or
even online survival. Web pages–i.e. their source code, programming and
stylesheets–must be “machine-friendly” underneath as well as
“people-friendly” on the surface. Their format and behavior must be
compatible across a broad range of devices and applications, just as their
layout and content must be compelling to as many qualified prospects,
clients and customers as possible. And websites whose resources do not
comply with all W3C coding standards and WAI accessibility guidelines … or
whose templates do not separate content from format and behavior … will
severely limit their traffic and conversion potentials.
For Promptus LLC, these are no longer challenges but competitive advantages.
Their Web 3.0-ready web page source consists of W3C/WCAG-validated tableless
HTML5 and CSS3 with Unobtrusive Javascript generated by custom-coded dynamic
PHP for the LAMP platform. This professional standards framework and coding
discipline separates content from format and behavior and thereby optimizes
efficiency, accessibility and search engine potentials. The PromptusLLC.com
template leverages contemporary design conventions such as 1024-pixel screen
display optimization and layered PNG gradients, plus integrated tools to
facilitate browser branding and social media sharing. Other design
highlights include Flash-free (iPad-ready) VA4Most.js HTML5 video, an Ajax
testimonials feed, and jQuery page load and unload animation.
“When we decided to update our website to take advantage of Web 3.0
technologies,” Desangles declared, “we knew that we could count on Bruce
Arnold and WebReDesignMiami.com to do the job. Once again, they delivered!”
About Promptus LLC & PromptusLLC.com
Promptus LLC is a global freight forwarder and a licensed, bonded and
insured NVOCC (non vessel operating common carrier). Headquartered in the
international commerce hub of Miami Florida, they provide worldwide shipping
and cargo logistics solutions. PromptusLLC.com offers specialized
regional expertise for import and export shipments from and to the Caribbean
and Latin America along with the capacity and coverage to transport almost
any kind of freight almost anywhere.
About Bruce Arnold & WebReDesignMiami.com
Miami web designer and Web 3.0 front-end developer Bruce Arnold’s
WebReDesignMiami.com is a Semantic Web design boutique that reliably
and affordably delivers search-optimized, tableless, W3C validated and
WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive
Javascript/jQuery/Ajax, VA4Most.js HTML5 video/audio, and integrated CMS.
Maximum ROI is assured by a PervasivePersuasion.com methodology that
encompasses both search marketing and social media.
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