internet marketing

hello friends I'm nya shake fromblog.com and in this video we'll see thebest free WooCommerce themes availablein the market basically a WooCommercetheme is a theme using which you cancreate an e-commerce website inWordPress and we have created a verybeautiful and awesome list of 7 freebooooo commerce themes that you can getand these are the best themes which wehave selected all the themes are verylightweight which means they will notincrease your page load in fact theywill increase your page speed and thatdirectly will affect the SEO ok thething which you know gives you rankingin Google and different search enginesalso all the themes have a very gooddesign so they are all good-lookingthemes no none of them are boring and soon also this video is totally differentlike you might have seen some video likethis I don't know but basically whatother people do they will just list somethemes and they will tell you godownload those themes but what I'll dois I have created a demo website I'lljust install one by one all the themesand I'll show you why you should selectthat theme what are the features thatyou get obviously that will be verybrief we cannot get into seven differentthemes in one single video that would beno that would take a long a very longtime so what I'll do I'll selects I haveselected seven themes as installed oneby one and I'll show you what effectsthat team make to your website so if youguys enjoy my videos if you guys likethe content of the video then make sureyou subscribe to my channel also yourthumbs up to this video and if you guysalso have some theme which is not listedin the list which I'm going to show younow and you guys will like this themeand you think that that theme is goodthen you can put the name of the thingtheme in the video description below sothat you know other guys and otherpeople can benefit from there so withoutany further ado let's get started sothis is the demo website which I havecreated as you can see this is how yourwebsite will look when you first installWordPress now this is the dashboard thefirst thing which you'll which we aregoing to see is shopISIL so what do you have to do you haveto how our appearances and click onthemes now if you you have to click onthis button which says add new you'llget many different themes over here nowthe one which we need is shop ISIL sotype in shop ISIL over here in thissearch bar this is the theme which we'llbe needing I have already downloaded thetheme I have to activate this theme soif you have not downloaded you'll see adownload button over there and when youclick on that download button then afterthat you will see an activate buttonjust like this so click on click on thatactivate buttonokay guys so this theme is activated nowlet's refresh the page our home page andlet's see what happens what are thechanges that have taken placeokay so it is loading okay guys so asyou can see the theme or the website hastotally changed the reason I have keptthis theme or the shop ISIL theme on thetop list is because you know you get avery pre-made homepage layout you knowyou don't have to create a home pagelayout you have a very beautiful andelegant home page as you can see overhere at the top we have a very beautifulsection there is a background imagewhich is full width we have a titlesubtitle a call to action button afterthat we have three different images andthese are basically categories forexample you can put in shoes or yoursunglasses bags in different categoriesthen after that we have latest productswhich would show something like thisalso when I hover this you can see avery beautiful design okay when I holdthis you get this Add to Cart button nowafter that we have another section whichis exclusive product so basically what Iam trying to say is that you get a verybeautiful home page layout you don'thave to create a home page from scratchokaynow let's see different customizationhow you can is it easy to change thethings over here which you see on thehome page let's see that so to do so youhave to click on this customize buttonover here at the top okay so this is ourcustomizer now here you'll see this homepage homepage section over the frontpage section or your click on that nowyou have different sections so your thefirst section is the big title sectionwhen you click on this you will see thisimage so from here you can change theimage you can change the title subtitlethe call to action button and the linkto which this button redirects forexample let me show you suppose I wantto change the title at present it saysshop ISIL I want to put in my name andnow your Sheikh so as you can see thechanges are taking place and the titlehas changed so it is really easy to dothese changes now suppose if you want tochange this image or if you if you wantto change the link to which this imageredirects we can allso do so this is the banner section whenyou click on this you have threedifferent sections so you can when youclick on this add new banner you havethis image over here you can uploadanother image you can give a button linkto this image okay and similarly we havedifferent sections and we have all thesesettings over here so the customizationis also very good and very easy nowlet's see how our shop page looks likeso we have this shop over here let'sclick on shopokay so again this is looking reallyamazing beautiful shop page we have thissection at the top a beautiful image andthe title and after that we have ourimages and again the same animation nowlet's click on one of the product andsee how a single page looks like singleproduct page looks like so this is oursingle product page when we hover thisimage we can see it automatically zoomsin which is really good feature we havea very clean design as you can see ohhere you have different tabs you maylike section related product section sothis is basically a very very good themeI would recommend you my firstrecommendation is this theme this is theshop ISIL theme this is free as I saidas I showed you over you we downloadedthis theme for free so this was ourfirst theme now let's jump on to anothertheme so the next thing which we aregoing to install or which we are goingto use is Thai so again we have to clickon add new theme I have downloaded allthe themes but I am still showing youhow you can do so now here just type intouch and you have this theme oh yeahas I said you I have downloaded so I amNOT getting the download button but I'llhave to activate this so I'll click onactivateokay so this theme is activated nowlet's refresh the page in fact let's goto the home page and see how the homepage looks like okay so this is alsolooking very beautiful the color designand the home page header is lookingawesome let me zoom out a bit so thatyou can see more properly okay so thisis how your page would look like in factI have created a two and a half hourlong lecture or a long tutorial Johanhow to create an e-commerce websiteusing this free theme if you go to mychannel it's youtube.com slash nearShaikh and when you see here you'll seethis is the one you know I have uploadedthis one month ago it has got more than10,000 views and this is a verybeautiful video it is around 2 hours 12minutes long so if you want to learn indeep how to use this free theme andcreate a very beautiful design you canyou know watch that video that will helpyou but here let's see how this thinglooks like so this is our home page youdon't get a premade home layout overhere but you know you and you get somany widgets using which you can youknow create very beautiful design I'llshow you in a moment what you can createwith this theme but let's see differentpages now what I'll do is I'll open thiswebsite in a new incognito windowbecause what happens is when I try touse many different themes again andagain there is something called cachegoing on on Google Chrome so you knowthe theme changes but the design doesn'tchange so just don't worry about thatlet me show you how the shocked pagelooks like so let's go so this is howyour shop page will look like this isreally beautiful design again you knowyou have you know this images over herethe Cart button is very beautiful okayso this is your shop page now let's seea single product let's click on any oneof this product ok so this is how itlooks like again a very clean and nicebeautiful website now let me show youwhat you can create with this theme okayso this is the website you see as youcan see over here you can create thisbeautiful theme this video thisbeautiful website using this free themein fact in that video which I wastalking about you have shown how tocreate this this complete website usingthat free theme so you guys should checkout that video if you want to createsomething like this oh yes so this wasour second theme the tides theme and nowlet's move forward to a third theme andthat is the Easter theme so again goback to your dashboard click on add newand in this search bar type in East orand here it is the name of the themehere is East also you have to downloadthis one when we type in is East orthere are many themes that are comingbut I don't recommend those themes theone which I am saying is this one whichsays East also download this one andclick on activate now again let's go tothat incognito window let's go to ourhomepage and see what are the changesthat have taken place now here when itcomes to design this is the best FREEtheme which I think the design is reallyreally beautiful againI'll show you what in a moment what youcan create with this theme but this isthe basic structure this is how yourwebsite will look like you see your cardpage is or your card I can show you andit is also looking very good now let'ssee the shop page let's click on thisshop this is our shop page and when wehover this you can see we get twodifferent options one is the zoom imageoption and the other is the Add to Cartoption so this is also very cool designthe customization is really useful andvery simple we can add to cut any ofthis product and let's see how a singleproduct looks like okay so as I said youearlier the design is really amazingwhen you hover this image it gets zoomedin automatically the the fonts which areused are very simple the button isreally elegant and good-looking again anice tabs and all these things okay andthe organizer said you the customizationis very simple now let me show you whatyou can create with this theme so if yousee over here this is how you can thisis the website that you can create withthat theme you have the add wishlist oryour Cart button the homepage is likethis these are all different widgets youknow you can use these widgets to createand design your homepage obviously Icannot show you that in this video thisis we are just because here we are justlisting the best themes we are notgetting into how you can create thiswebsite like this but this is what youcan createyou have different widgets let me showyou when you hover this appearances youhave these widgets when you click onthat visits you see this thing oh youokay so we have some really good widgetsfor example the one which starts with TGyou know we have featured posthorizontal promo see these are thedifferent widgets which are used tocreate this website okay so you can usethese different widgets and create thisbeautiful website just like this okayusing a free theme which is amazing sothis was our third theme now let's goahead and see our fourth theme so let'sclick on themes againand again let's click on add newand this time you have to search forstorefront okay so this is the one thefirst one which say storefront click onactivate now the great thing about thistheme is that it is made by WooCommerceit is made by the same company that hasbuilt WordPress that has built commerceplug-in so this is a very very goodtheme and the best best theme which Iliked about this theme is that it isvery very light you know it will makeyour website very faster as compared toother themes okay so let's see how yourwebsite would look after installing thistheme okay so this is how it would lookand again another amazing thing herealso you get a pre-made home layout soyou don't have to create anything youjust have to edit it customize it justlike I said shown you in the first themeyou can just use the same thing and youcan create this thing you don't have tocreate the home page that is alreadydone for you okay now let's see a singleproduct let's click on this now as youcan see the page speed is really good itis loading very fast which is amazing sothis is your single product this is howit would look like the design is veryvery simple and I really like thatbecause ecommerce websites have to besimple you have different tabs over hereyou know related products and so on nowlet's see the shop page so this is theshop page a very good thing the best asI said you earlier the best thing thatit is made by the company which has madeWordPress which has made GU commerce soobviously you can also go with thistheme very light very amazing theme nowlet's move forward and let's see what isthe next theme which we have to installso click on add new obviously you don'thave to click on add new again and againI am doing this I'm installing differentdifferent themes just to show you guyshow this theme would look like okay nowthis time we have to type in sophisticlight ok you can see all these names inthe video description below this is theone sophistic like youcan click on activate let's refresh andsee what are the changes that have takenplace ok so this is how your websitewould look like after you install thattheme ok this is the home page okay thisis your cart let's see the shop page okthis is how you okay let me zoom out ofit ok ok so this is how your home pagewould read this is the shop page youhave this sidebar over here you haveyour no products over here and you knowwhen you hover this you get a differentimage and ok so this is also very goodand many however this you get thisoption to add to cut the design is verypremium you can even you how are thisyou instead of that simple Add to Cartbutton you are getting this beautiful Ican you menu click on that icon thisproduct will be added to cart so this isalso very cool now let's open thisproduct and see how it looks like sothis is the single page again a verybeautiful thing when you hover any ofthis image the image changesautomatically you don't have to click onthat it changes automatically you'realso very simple and very good-lookingwebsite very good-looking theme adifferent theme different kind of themebasically even these kind of designs areavailable only in premium themes butthis is a very very good theme thatyou're getting for free ok so we havecompleted five different themes nowthere are two more themes which I wantto cover all these five themes which wehave seen till now were you knowecommerce themes beer specifically madefor WooCommerce and e-commerce websitebut the next two themes which I'm goingto talk about is you know notspecifically made for gue commerce butyou know if they are made for generalpurpose and when you create ane-commerce website with that that alsolooks very good so let's click on addnew again now this time you have tosearch for Astra a STR a a very famousand very much downloaded theme okay sothis is the one click on activate okayso this is how the homepage looklike but your this is not the importantthing the main important thing is thiswhen you go to WP astra comm you willhave many different demos ready to useyou know you can use this demos you canyou don't have to create the home pageor so you can just install or downloadany one of this import them and youdon't have to create it everything willbe done automatically the one which sayspremium are not available for that youwill have to purchase the Astra Pro butthere are many free designs and layoutsas well and I forgot to mention a veryimportant thing that you know whatevertheme I am showing you try to use itwith Elementorwhich is a page builder free pagebuilder that would be really helpfulokay that will really help you you knowimprove the design of your website solet's see the shop page for Astra themethis is how your shop page would looklike this in terms of design I not Idon't really like this theme I mean ascompared to other themes which we haveseen but you know there are very manydifferent themes that your things thatyou're getting with this like I said youthese free demos and so on so now thatcan be helpful but this is also a goodtheme in terms of on a commerce websitenot the best one but a nice decent themeokayso this is how your single page lookslike now let's see the last theme let'sclick on add newand let's search for ocean WP again as Isaid you this is also not specificallymade for you know ecommerce or vucommerce but this also you know you knowyou can create nice website niceecommerce website with this theme aswell so let's see first let's see thehome page so this is the home page verysimple let's see the shop page okay soshop page is really looking cool thedesign of this one is very awesome yousee when you hover this the designchanges or the images changes we havethe Add to Cart button you know thedesign is nice okay so this design isnice very good this is the shop page wehave this site borrow your you have moreoption like this if you want to viewthis like this you can also view it ifyou wanna be like gridview and listviewyou know so this is the list view let'ssee a single product let's click on anyone of themokay so this is how a single productlooks like and again you can no controlmany things for example if you don'twant this sidebar you can do so you knowyou can see the documentation that willhelp you it is very easy if you don'twant the sidebar when it comes to singlepage single product you can do thateasily and with this theme also you getmany things for free if you go to oceanWP com I think that it is taught allocean WP dot all you will see many freelayouts which you can import and use itok so guys this was these seven themeswhich I really liked it and I think thisis the best according to me this is thebest free more commerce themes availablein the market I hope you guys like thisvideo if you guys like this video makesure to subscribe to my channel alsogive a thumbs up to this video if youhave some other theme if which is notlisted in the list which I just showedyou and if you think that theme isreally good make sure to give that nameof that theme in the very descriptionbelow so that other can benefit fromthat thanks a lot for watching guys seeyou soon

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You’re listening to the ECommerce Success
Show: Tips, Tricks and News to help you makemore sales online, and now, your host, Nikki
Purvy.Hey, it’s Nikki Purvy, your host of the
ECommerce Success Show, presented by LidyrCreative, where we talk Tips, Tricks, and
News to help you grow your business onlineand this is episode number 13.This episode is going to be a special episode
geared towards the brand new entrepreneur,the brand new ecommerce business owner.If you are just starting your ecommerce business,
or you’re about to start your ecommercebusiness, then this business is for you.Now, this doesn’t mean that this episode
is not for the seasoned vets, because, asyou know, we have our tips section – or tricks
section I should say, where we talk aboutjust random quick tricks and we have our news
section which is quintessential for everyecommerce business owner, so be sure to stick
around, you seasoned vets, and you never know.There maybe something in the – our tricks,
our tips section that will help you onto yournext venture, because we know that you ecommerce
business owners, you’re serial entrepreneursand no one can stop you from starting businesses,
so let’s hop right into it.In our tips section, of the show, we are going
to talk about how to choose your ecommercebusiness name.How to choose your ecommerce business name.Let me talk a little bit about why this is
going to be a topic for us.I know it sounds really, really, juvenile
but you couldn’t believe how many businessowners, people who have been in business,
been in business for years, they start a businessand they choose a business name that can doom
them.I’ll give you a perfect example, and that
is me.My – One of my first businesses had a really,
really, crappy name: Estava Morioka.Don’t worry about what it means, it’s
completely irrelevant, it doesn’t matter,it’s a name.You probably forgot what it was just that
fast and that’s why it was a crappy name.The name was too long, it was too difficult
to remember, and it hurt us.It hurt us really badly and I don’t want
you to make the same mistakes that we made.You want to make sure you that you choose
names that people are gonna remember.Names that will stick out in their mind but
also names that would differentiate itselffrom the next business.So, let’s talk about the tips to choosing
your business name.The first tip is going to be keep it to 15
characters or less.15 characters or less.Why 15 characters or less?15 characters or less because, if you choose
a name, you want to also, in this digitalage, you want to also have that name be represented.You want to represent yourself, with that
name, on all social media platforms.A lot of times there are character limits
to how many characters you can have in yourname and your @ name, on a social media platform.So, for instance, on Twitter, which is a very
important social media platform, it is 15characters or less.So, if you have a name that’s super long.One, people won’t remember it, you don’t
want to give people a full tongue twister,when they are trying to say your name, or
you want them to remember your name, and Two,you want to be able to secure that same name
on all social media platforms.So, for instance, we are Lidyr Creative on
every single social media platform.On Instagram, Twitter, Pinterest, Youtube,
everywhere.So, be sure to keep it to 15 characters or
less.It’s a nice area where someone can spit
your name off, remember it, it leaves an impression,and you keep moving on.This next tip is to choose a business name
structure – if you have no idea what yourname is going to be and you’re completely
lost, this section is good for you, becauseit’ll help you to decide what structure
you’re gonna use in choosing your name andthen you kind of dive down one of these 3
structures that I’m gonna tell you aboutright now.The first structure is choose a – you can
choose a person’s name or people’s names,for your business.Great examples of this are Charles Schwab,
AG Edwards, Armani, Dolce & Gabbana, and Nordstrom.This is a great – Or you can name it after
yourself – this is a great way to start yourbusiness, but I want you to be careful, to
be sure, that your business name evokes thesame emotion that you want people to have
when talking about your business.So, Charles Schwab for example, sounds like
a very straight and narrow, honest, conservativename.You want that, when you have people handling
your money, correct?The same thing with Nordstrom.It sounds very classy, and very above the
clouds, and that is exactly what you get whenyou walk inside of Nordstrom.It just so happens to be the owner’s, the
founder’s name, the family who founded Nordstrom,their name.Their last name is Nordstrom, but it sounds
exactly like what it is when you walk intoNordstrom.It’s very clean, you get a lot of customer
service.It’s a very classy place, they have pianists
playing, while you’re shopping.That’s class.Let’s use this – Also this example of Dolce
& Gabbana.To us Americans, Dolce & Gabbana sounds very
exotic, it sounds also classy, but that’sexactly what the brand is.Dolce & Gabbana, two people’s last name,
and their last names just so happen to besomething very exotic, and classy, and high
end.So be sure, rather than just naming it whatever
name, be sure that that name also matchesthe emotion that you want to evoke when people
say your business name.The next type of business name is one of my
favorites.It’s what you call a portmanteau.This is also one of my favorite words in the
English language.One of my tippy top favorite words in the
English language, portmanteau – P-O-R-T-M-A-N-T-E-A-U.A portmanteau is a word whose form and meaning
is derived from the blending of two or moredistinct forms.You probably do it all the time when you’re
joking around with your friends, or when twocelebrities get together.Kimye, Brangelina.That is a portmanteau.So, I’ll give you an example of some business
portmanteaus.AMTRACK – it’s a combination of AM- America
and TRACK.Microsoft: MICROcomputer and SOFTware.Groupon: GROUP and couPON.Pinterest: PIN and INTEREST.Comcast: COMmunication and broadCAST.These are some really great examples of portmanteaus,
whose these businesses have gone onto be literallysome of the top businesses in the world.So, who’s to say that you can’t make up
some really, really, cool word between twowords that mean something to you and your
industry; that means success to you and yourindustry and just blend them together and
create a brand new word.7:27The next structure is you can choose two or
three words.Just words out of the English language.You want to make sure that you use words that
evoke emotion that you want people to havewhen they think about your business.Be sure that you are selecting really good
names, really good words, words that are easyto pronounce, but also memorable.Some examples of that are American Express,
99Designs, House of Blues, Ticketmaster, andWomen’s Wear Daily.So these are really great brands and they
just took two or three words out of the dictionarythat meant what they want – what they wanted
their brand to represent and combined theyare now household names.The next example, I said 3, but I’m sorry,
there are 4.The next example is you can make up a brand
new word.This is the hardest.This is the absolute hardest to do, but you
can do it, if this is something that you really,really, want to do.What you want to do is make sure that you
keep it memorable and short.You don’t want to make up a new word that’s
something really, really, long because peoplewill never, ever, ever remember it.Keep it memorable, and short, and this is
a really great example because some of thelargest companies in the world are completely
made up words.So, let’s go through some examples.I know that you have already guessed the top,
the tippy top example, Google.That’s a whole new word made up, no one
ever heard of that word ever except when ababy just said Goo Goo Ga Ga and Twitter,
Yahoo, Skype, and Ikea are all words thatpeople have completely made up.Keep in mind that these companies made up
these names with some sort of story or inspirationaround it.Research them to find out what their inspirations
are and it may help to guide you in creatingyour brand new name.So, those are some types of names that you
can make up.So, once you’ve decided on one, make a list
of some names after you kind of go throughall of that, write them down, and then use
this tool called Knowem.com Knowem: K-N-O-W-E-M.Knowem.com.Knowem.com allows you to put the name into
the search field and it’ll show you if it’savailable on all social media networks, as
well as if the domain is available so you’renot stumbling around all over the internet,
like “Okay, I love this name…whateverRedshoes.com, we know that that’s not – that’s
not available.I love this name Redshoes.com and then, now,
I have to go to Twitter and check if Redshoes,@ name Redshoes is available.Or if Instagram is available, so on and so
forth.But just go to Knowem.com, and just search,
and it’ll give you an answer about everything.I like, when I choose any business name, for
any of our businesses, I like to make surethat it’s available everywhere.I don’t want to fight anyone over the name,
I don’t want to fight anybody over the name,I don’t want anybody getting – making any
money, making any businesses off of my efforts,I don’t want anyone getting any followers
off of our efforts, so I like to make sure:“Okay, no one cares about this name, this
is a desert, this is no man’s land, I’mgonna take over this name in the desert, and
grow some trees, and water it, and nurtureit, and make it become something.If you are still stuck, after doing all this,
I will give you my top tool that I use whencoming up with business names and helping
our clients, top tool, the number one toptool is something so simple.The Thesaurus.The Thesaurus is your best friend as a business
development person.The thesaurus is your best friend.Use it.If you have an idea, but don’t have a name,
jot down some words that mean what you wantyour business to mean.What you want your business to represent.Excellence, success, whatever, moist, dry,
I dunno, whatever your product is, just writeit down a whole bunch of names and then take
your time, this is not a quick hit it andquit it thing.This may take you a couple weeks, this may
take you a couple hours, this may take youa couple days, it might take you a couple
minutes.I don’t know, but don’t put a time limit
on it.Drop some of those words into the thesaurus
and then just really kind of go down a wormholeand see where it takes you.Use the Urban Dictionary as well, you can
use – I came up with a name for somethinga couple of days ago and I used the Urban
Dictionary.I mean you – it’s – you just never know.I just stumbled over my words but you just
never know.So take your time, use these online resources.We live in the world of information and you
just have everything at your fingertips.So, that concludes our Tips section for the
day.The other tip that I wanted to give you, that’s
a little off the cuff.Because this episode is geared towards you
brand new ecommerce business owners, I dohave another bit of information, and it is
the form of a free download.A free download.If you are also in this phase and you are
thinking of starting your own business, Iwant you to download our Ecommerce Starter
Kit.It is a free download and it gives you a lot
of information that will help you wrap yourmind around what are some of the costs going
to be associated with starting an ecommercebusiness.I know a lot of you think that, “Oh, I’m
gonna start an ecommerce business and it justmeans that I can do it for free,” no, that’s
not what it means.It just means your costs are a little bit
less, they’re different, they come in adifferent form than a regular brick and mortar,
but they’re also associated – there aresome associated.The other thing is there are some basic concepts
that you need to be able to wrap your mindaround, as you enter this foray of ecommerce
business.You need to understand these concepts and
you need to understand these costs that areassociated with them.You need to understand the options you have.So, with that being said, be sure to download
our Ecommerce Starter Kit.At lidyr.com/starterkit.L-I-D-Y-R-DOT-COM-FORWARD SLASH-STARTERKIT.Download it right now.It’s free, it’s easy, and it’s gonna
help you out.So, let’s hop right into the next section
of our show which is our Tips section.The first tip, as you know the tips come from
our Instagram page, and we post – I’m sorry,these are tricks, not the tips.The tips we already just did them.These are the ecommerce tricks.I’m sorry.The tricks come from our Instagram page @lidyrcreative
and we post them on our page and I just liketo pick the ones that are the most popular
and just kind of round them up and sum themup for you guys, on the podcast webshow.And the first tip is humanize your blog and
in the caption we put “build a connectionwith your customers by sharing the core values
of your company and what can be expected.Potential customers are more likely to use
your services once they know you can be trusted.”Humanize your blog.People don’t like to talk to machines.They like to know if there’s a real person
that can actually care about whatever theirconcerns is, whatever there problem is that
they need to solve.The next tip is, the next trick is clean up
your landing pages.The caption read: “keys to a great landing
page is to have good copy editing, a clearheadline and proposition.”There’s a whole world – you can write a
whole book about landing page copy and landingpage, just proper landing page etiquette.So, be sure that you’re very mindful of
that on your big landing pages on your website.The next trick is secure your brands and product
names.Be sure to follow all legal steps to protect
your brand and product names.Keep in mind the more recognition that your
brand – your business – gains, it increasesthe risk of others capitalizing off your brand.Remember to trademark all logos and product
names.”And guess what?This also goes back to the tip that I gave
you about making sure that you can secureyour business name on all social media site.So, 15 characters or less and also make sure
you secure it.This ties exactly into what we just talked
about with your business name.So. the next section we’re gonna move right
into is Ecommerce News.My favorite section of the show.Not that the other sections aren’t great.This is just my favorite, I don’t know why.So, these are news articles that you guys
need to know about or news pieces that youguys need to know about as ecommerce businesses
because the ecommerce world is ever changing,ever a changing.It’s ever a changing and you guys need to
know, you need to be on top of it.You need to be on top of it, so the first
bit of news is Amazon pulls hoverboards oversafety fears.I’m sure you probably already heard about
this, I don’t know, but these hoverboards,or Kiarra, who’s our VP of business development,
she loves to correct people.Me, everybody.It’s not a hoverboard, it’s a rollerboard.So, it’s a rollerboard.So, Amazon pulls rollerboards for – over safety
fears.Amazon has begun to pull some hoverboards
from sales after fears about fires causedby the self balancing scooters.They warn people that, for the time being,
we are not recommending any hoverboards untilthey are proven to be safe.Last week a hoverboard exploded in a shopping
mall in Washington state, sending shoppersinto a panic.No one was hurt but everybody’s been talking
about this.Early in December, Britain’s Trading Standards
Authority warned buyers to beware and revealthat 88 percent of the hoverboards imported
from outside of the EU, that it had tested,had failed basic safety checks.So, what does this mean to you?This means to you, 1, Don’t buy your kids
rollerboards for Christmas.We’re just about a week away from Christmas,
right now, 2015, and I know you might havebought some – bought a hoverboard, but be
very, very careful.This also means that there’s probably going
to be a shift in what’s going on in thisbig hoverboard craze, so I’m – it affects
a lot of businesses out there: manufacturing.It may affect you directly, it may affect
you indirectly.There are a lot of ecommerce businesses I
know that hopped right into this because themark up on them were just crazy.They just, even if they’re selling, I don’t
know, blue couches, you know I’m gonna getsome hoverboards and set up a landing page
and sell some hoverboards!You might have done it.I’m not sure, but just be careful that,
y’know, there’s some major, major, safetymeasures and you do not want to place yourself
in a legal battle because someone hurt themselves.You just really, really, don’t.So, just be careful.The next bit of news is Facebook Local Services
Search takes on AngiesList.So, Facebook now houses a search engine for
ratings and reviews on local businesses, includingservices such as plumbing and pet grooming.It sounds a lot like AngiesList?Yep, and Amazon Local?Because it is.So, this is something brand new, and by the
way, that story came from TargetMarketingMag.com.This is something brand new that Facebook
is doing, so business owners, be sure to havepeople rate and review and Facebook is gonna
have their own little private AngiesList andon the platform and it’s gonna affect you.So, be sure to have people rate and review
good ratings, so that you can get ahead ofthe curve, because there probably gonna move
full force with this.And the last bit of news is Twitter, they’re
going to start promoting tweets to loggedout users.So, Twitter, on Thursday, revealed it’s
testing the expansion of promoted tweets aimedat logged out users.So, what that means is before, if you were
to be logged into Twitter, you’d see promotedtweets, but now, if you’re not logged in,
if you just hop over to twitter and like,maybe click on someone’s page, like, “Okay,
I want to see what Rihanna’s tweeting about,”I don’t even know if she has a Twitter account
right now, but I want to see what Kanye Westis tweeting about, I’m not logged in, and
you go to Twitter, from Google, and you couldn’tsee its ads, now you’re going to see ads.So, yeah, that’s what they’re planning
on doing.The company has been searching for ways to
monetize the patronage of the roughly 500million logged out users per month, who hop
off Google for a moment to read over a tweetor two.Just like the example I just gave you.And the glue is more tweets, more content,
therefore there’s more space to advertise.So, this is really great news for advertisers.It’s a better way to reach your audience,
or there’s better ways to reach your audienceand – but the bad news is that it’ll probably.Well, I – it’ll probably be less targeted,
I should say for advertisers, because peoplearen’t logged in, so, if these people aren’t
logged in, these people may not be loggedin at all.They may not be logged in for a really long
time.So, Twitter doesn’t really know too much
information about them because they’re noteven really tweeting.So, it’s gonna be a lot of spammy ads, to
be honest with you.So, I just want you to be mindful of that.I wanted you to be aware of that.They’re gonna do it and the good thing – the
other good thing, this is gonna be a lot moremoney for Twitter because they’re just really
just taking advantage of all the real estateon their site.Logged out page, logged in page, everywhere.We want your money and that’s good for them,
as a business.That’s how you should run your business
– make sure you make your money, in an honestway, of course.So, that concludes episode number 13.If you want that download, that I strongly
urge you to get: new business owners, existingbusiness owners, whatever, maybe something
that you overlooked as an existing businessowner.Be sure to download it at Lidyr.com/starterkit.Lidyer.com/starterkit, and if you have any
questions for me, email me us at [email protected] be sure to subscribe, rate, and review
us on iTunes and subscribe to our page onYoutube, and be sure to follow us on Instagram
and Twitter, @LidyrCreative and Happy Entrepeunering,and I really enjoyed being with you guys today,
and I’ll see you next week.

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Hey, it's Patti Scharf, CPA and Co-Founder
of Catching Clouds, the leader inecommerce accounting, and today we're
going to talk about how to find anecommerce accountant for your online
store. And watch until the end becauseI'm going to give away a free download
to, “16 Questions that You Should Ask WhenLooking for an Ecommerce Accountant.
Alright, let's get started. Before youlook for an accountant, you need to know
what kind of need you're trying to fill,and you're going to have different needs
at different stages of your business. Solet's get started with stage number one.
All right, stage number one is what Iwould consider kind of a startup phase.
You're making somewhere betweennothing and maybe $20,000 a month in
revenue, and you're usually selling onmaybe one channel like Amazon FBA.
Usually people in this stage are sellingkind of on the side. Maybe they have a
full-time job, and they want to firetheir boss, so they want this other
business to replace their income. Inthis stage of the game, you're really
trying to figure out what kind oflegal formation you should have, whether
you should be an LLC or maybe an Scorporation. Something like that. You want to know what are business expenses thatare deductible. You really want to
know the logistics of knowing how muchyou made overall and how that's going to
impact you financially. So at this stageof the game, you want to get a tax
Certified Public Accountant. You want aCPA who focuses on taxes who can tell
you all the ins and outs of starting abusiness and what you need to know. If
you cannot afford a bookkeeper at thisstage, I wouldn't panic. That's okay. You can check out ourcourses, Accounting for Amazon and
Accounting for Shopify. I've got linksbelow about those. If you can afford a
bookkeeper, all the better. I would checkone out, and I would follow all the tips
that we have for stage two of yourbusiness – coming up next.
Alright, stage number two is when you aremaking somewhere between $20,000 and
$50,000 a month. When you move on tostage 2, you are probably in a position
where you've quit your job. This is yourfull-time gig. All of your attention is
on this. You might even have a few peoplewho are working for you, so you've got
employees, and you're really concernedabout cash flow because you are all-in,
baby. Like this is your deal. You'vegot to make this work, so you're really
concerned about cash flow. You might havebeen doing your own books and now you're starting to feel like you're kind oflosing grip on it. Maybe you're too busy
doing other things and it's gone by thewayside, and you really need to get
control over your financials. Anotherproblem is because you're so tight on
cash flow, you might need to take out aloan or something from the bank, and the
bank is requiring you to get financials,so you need a real bookkeeper at this
point to help you out.The good news is that there are a lot of
accountants who are starting tospecialize in ecommerce. The bad news is there are a lot of accountants who are*starting* to specialize in ecommerce. A lot of them don't quite know all theins and outs. If you are finding that
your accounting is being done whereyou're pulling in all of your sales
transaction by transaction, that shouldbe a red flag to you that you are not
doing things the right way. I would bereally careful about that. You might want
to check out the courses that I talkedabout before, the links are down below in
the description, or have your accountantscheck them out just to make sure that
you're on the right path, because youdon't want to get too much further down
the road and then have to unravel thehuge mess that's being created by having
individual transactions pulling intoyour system. Another thing I would keep
in mind is that a lot of the accountantswho are serving this particular size
business – they only focus on Amazonand Shopify. They probably don't go much
beyond that, and if you ask them to domore, it may be really challenging for
them. You can easily outgrow somebodywho is working at this level, so just
keep that in mind. If you see packagesthat they're offering packages that are
kind of small, and they give you threetiered solutions, they're probably doing
a very specific service where they'regiving you some kind of cleanup at the
end of each month but you're reallydoing all the heavy lifting throughout
the month.Sometimes it works out great for people;
sometimes other people are like, “Heck Icould do that myself.” So just keep in
mind what it is you're getting. Ask thequestions that we have at the end of
this video, and just go into everythingwith your eyes wide open.
Alright, so that brings us to stagenumber three which is really $50,000 per month and up – Iwould say going up to tens of millions
of dollars. You can still do smallbusiness accounting using systems like
QuickBooks Online and Xero up into thetens of millions of dollars. If you get
up to a hundred million, you'regonna want to go check out something
like NetSuite, and then you'll want tolook for an accountant that specializes
in NetSuite. But anything in thatjust million to tens of millions range –
you can still look for an ecommerceaccountant who's going to keep you on a
smallish system. The companies who are inthis stage of the game, they're usually
selling on multiple channels – so three ormore. I think we've had up to sixteen on
in our service and there are lots ofmoving parts. I would consider the
the companies at this stage asestablished sellers, so they've
been doing this for a while. They knowwhat they need to know, and they're
asking more sophisticated questions likehow much are they making per channel, what's their highestselling item, the SKU that's
selling the most and the fastest, and howmuch profit are they making on each of
those. When you get to this stage ofthe game, a lot of accountants have
really struggled to help you becauseit's so much work just to get the
information out of the different systemsand scrub it up so it's useful and so
that you can reconcile it in theaccounting system. So if you have a more
sophisticated business, you're going toneed somebody who specializes in
ecommerce accounting for sure. Andyou're definitely going to want to ask
the questions that we have in the list atthe end of this video because they
become really, really important at thisstage of the game. You're gonna really
need a firm because you're going to needmore than a bookkeeper, more than
a controller, more than a cloudintegrator. You're going to need somebody who can do all of those different things,and that's really hard to find in a
single person. You need a group of peoplewho can help you out with that, and of
course, you're not going to want to hirethree individual people to handle that
work for you as an employee, It's best tojust go with a firm that can handle the
different components and deliver a fullservice for you. All right, so now you
know what kind of accountant to belooking out for at each different stage
of your business,but do you know the exact questions that
you want to ask? If not, no problem.Look down below in the description.We've
got a link to our download, “16 Questionsto Ask When Looking for an Ecommerce
Accountant” that will give you bothquestions and answers that you should be looking for when you are interviewingyour accountants. So go check that out. If
you like this video, hit the like button,share it with your friends, and be sure
to subscribe.Catch you later.

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alright guys today it's going to be how
to start ecommerce businessso let's get reading bystarting our show lets see within do this
properly%uh homehuthope okee soul has starred in e-commerce
business I think this is one of thefundamental questions I get asked all
the timenow we're getting ready here soon list
and a couple things thatwe want talk about how and let me go
aheadsaid this screencast I'll be is
fundamental thing that everyone istalking about is when you startedyou know especially under ask you have a
certain e-commerceyour business a lot of people don't
really consider what does that mean thatmeans a websitenow to flow some guys don't know me let
me limits walk back a little bitI've been 18 advertise the team web
advertisement for the past 15 yearswe've built web sites for the apprentice
with the website'ssteno for a car dealerships you name it
over 200 startup companiesand and we have all this experience soone thing that we want to do is really
show you were stumbling blocks isim how to start eCommerce business
because I think that's one of the thingsthat a lot of people don't do thatis casual so I had on I got my glasses
on on these holsters arejust for my opponent for my %ah you know
whileso it's chic geek if you well andI that mean said so that when people ask
me what holstersthat's what it is well let's go into a
couple things hereand that you can't seem what I'm seenand we can go into this want to start
e-commerce store one of the first thingsthat you reallylook yeah is do I wanna useweeks shop I you know all thosehype are companies and and will pop this
up here so we can actually see itnow the biggest ask that the media isyou wanna start in e-commerce store and
if you're living in skillsthis scenario does hell but just to get
your brand identity afterit will not halt when you're actually
searchingfor your business or when someone
searching for your business solet's go to some examples let's say
you're starting e-commerce businesson you last saw her your e-commerce
business and truckI truck trader dollar or truck driveror I don't know maybe it's real estate
her legaland what happens legal hell in Los
Angelesyou know you actually type of questionsin new Google saw what ends up happening
isif you don't have your domain name so
what do you need to do firstfirst have to have a domain name now
what is that a domain name is simplya name that people don't type into are
the URLor type into a browser and find you but
why not have a domain namethat's equal to the target market that
you're looking for solegal help in Los Angeles France's it CP
can all nightI would go to go daddy: and I know that
people are typing in legal help in LosAngeleslegal how in Los Angelesand if you wanna rank for this were now
down the road we're going to get intoexactly how I rank for web sites butlegal help for lost he legal help in Los
Angeles for instanceis available so some most high pinionlegal help in Los Angeles n you had the
domain name legal help in Los Angelesdot comyou stand a chance of really wanking hiin that she worked sam says or domain
nameis your box ha messo first thing you
want to dosecond it's going to all the tools
available for ukraine website do youwant to create a Wix websiteno do you want to create %uh e-commerce
like a shot by website knowdo you like credible lose a website
while he was at seven thousand dollarswith no e-commerce capability you know
it's not gonna really help youall these packages let's really cut to
the chaseare all about you just getting a
presence quickly as possiblebut it will not allow you to sell what
do you need to stopyou'll need a merchant account you need
a shot you need it 8 shopping cart nowsome of these programs like allusions
casedoes com with the shopping cartbut it doesn't calm with the merchant
account meanyou me away the to receive your Visa
MasterCardand most of the programs that they make
a mean are recommendingvery high percentages I mean look at
their alternate deal here for7900 ninety five dollars but theyreal you win by saying you know do a
test three a capblah blah same thing was shot by you
coming hereyou look at the prices and they have
this unlimited package here for 179dollarsbut the real you wanna 14 dollar-a-monthin all test right but doesn't really do
anything for youwhile it doesn't come with a merchant
account so you still have to get amerchant accountin a merchant account again ties into
your shopping cartso what you need is a hybrid you need a
hybrid systemthat can allow you to do things what are
the best ones Idown is actually lugar's are wherethey're looking at a hybrid I'll a
websitewith a shopping cart with merchant
serviceswith marketing advertising with product
inventoryfor other yeah out what everybody has
out therenow I like to obviously broadcast it
because when I find good dealsyou know we take a look at that now
let's take a look at one other video soyou guys can getan idea up what they do and how didold when I first started my businessloving not be brown homewhich only coupons hang up my resume he
is now we can hold but nothing workedit seems like everyone's last last ontrying to create my own e-commerce was
wholedesire cost the hope for peace he iswhich he %uh each of the hard to deal
with the harmfulit must where he also coached think I
would resigneverything was so easy here faster is
jointly with about ithe scooped Honda part is he workingits Gold Supplier on cellhave a happy google it its on hot on my
homehaha the human 14 homeI hands and services huh other business
it's ok with your parentsyes single home yeahhlife and let's just hope that our fromyou on on hardware out who is on trialstop com well I think that said it allin in the problem solution approach that
I have been business whereyou look at the problems that a lot a
website are offering up thereand they're not offering an SEO package
not offeringyou know something that actually up is
completely usableRussian state in offer certain values of
course they dobut first 7900 five dollars why don't
have a merchantliar I have you know goods SEO
capabilities water have this water hadand in the case which axis tall cap
commendthere's no way we were intimate thingson you know I as an advertiser and as a
web advertiser more than anything andas the helper we should charge people
the exact same hot money that thesepeople are chargingeight thousand dollars for website fifty
thousand dollars a websitegood looks are correct you'll see the
prices is justa couple hundred bucks compared to a
couple thousand dollarsis not day plus the council everything
you can see out thereso my best recommendation how to start
an e-commerce businesshe really is it's completely a chunky
scenariowhere someone can come in here start the
whole e-commerce businessand if they don't have a business if
you've got the looks on tracknow you can have a business by offering
peoplebest way where they can have their own%ah e-commerce full-fledged e-commerce
business and start generating some onme easy income so this is all time we
gotI next time we're gonna really going to
the fundamentals%uh e-commerce what it doeshow does not e-commerce play out in the
marketplaceand how you can actually do a better job
so until thenlet sign off %uh leThandouts outclassedklom theso there you go guys it's at definitely
something that I wanted a copperthis is the the information for the day
we're going to be back here in the nextSat day or so and we're really gonna get
into detailshow to rank on search engines in under a
week howdyyou systems and processes that can
really help you accomplish your goalsin how to start e-commerce business this
is Oscar see a sign

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How to Create an eCommerce Website with WordPress Online Store – WooCommerce Webshop – 2018 Tutorial Like Amazon and Flipkart
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★★★eCommerce Video Playlist★★★

————————————–
In this Video You Will Learn
1. How to Make an eCommerce Website
2. How to Make an eCommerce Website Using WordPress
3. WordPress eCommerce Website Tutorial

00:00:00 Introduction & Demo Website
00:09:34 What is the Fastest Hosting?
00:21:46 Installing WordPress
00:24:05 Installing Nitro Theme
00:28:37 Installing Plugins
00:30:38 WooCommerce Quick Setup
00:34:44 WooCommerce General Settings
00:36:48 WooCommerce Products Settings
00:38:28 WooCommerce Inventory Setup
00:39:50 WooCommerce Tax Settings & GST
00:44:51 WooCommerce Shipping Setting with Differnt Shipping Classes
00:49:13 WooCommerce Checkout Setting with PayPal
00:53:16 WooCommerce Account Options
00:53:55 WooCommerce Email Management
00:55:06 WooCommerce Coupons
00:59:23 Creating Simple Product
01:07:45 Creating Sale Product
01:09:28 Creating Variable Product
01:15:52 Creating Affiliate/external Product
01:19:35 Share for Discount Setup
01:25:02 Creating Sliders Using Slider Revolution 5
01:37:23 Important WordPress Settings
01:40:17 Creating Categories & importing Products
01:43:30 Category Thumbnails
01:47:60 Building Home Page
02:38:11 Making Custom Header
02:39:09 Menu and Mega Menu Setup
02:53:10 Designing Header
03:07:41 Designing Shop Page
03:11:07 Setting Up Widgets
03:14:19 Product Filter – Colour Filter, Filter by Price etc.
03:25:21 Free Email Marketing with MailChimp
02:32:08 Footer Setip
03:39:25 About Us Page
03:54:13 Contact Us Page

For more tutorials like this, or to learn how to make a wordpress website feel free to visit my website. Also make sure to subscribe to my newsletter where i give away divi layouts!

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#wordpress #woocommerce #ecommerce

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