top ecommerce

I believe his ecommerce is the futureand e-commerce is going to replace a lotof traditional way of doing businesspeople say in the past 20 years withpoor logistic terrible payment terribleconnection of the internet in the worldthe Stute ecommerce grow like this forour platform alone in China in the past15 years people say our knowledge is theno credit system no financing know thisand know that even that last yearourselves on our platform it's more than750 billion US dollars GMB cellsit's almost ranking number 21 country'sGDP only 20 years imagine without aperfect logistic system without aperfect payment system without blockagein technology they grow like this whatif the next 20 years where all thetechnologies ready when all thegovernment and organizations andentrepreneurs are ready they think thisis a lifestyle this is the way youngpeople live and it's going to be thefuture so ecommerce is not for bigcompany ecommerce is not for thedeveloper the country's ecommerce is fordeveloping countries for young peopleand small businesses because in the pastdays young people don't have chance tocompete small business they don't havechance to compete with the big companiesand developing countries don't havechance to imagine that country likeChina can can grow like this I think aPalo a few years ago I went there thatday I remember I went to ask wherepeople were demonstration right I washappened to be there people hated thee-commerce and southerner there's ayoung the Pulu young man said I usingInternet and I sold my pollute productsto New Zealand Australiawhich I never thought in my lifecouldn't do it without internet so itwould be the future because young peoplelove it anything young people love it ithas the future I think it is impossibleto stop the trainthe world needs trade trade is supposedto way to solve wars if the trade stopsthe world starts this is always Ibelieve trade have to have to be changedand WTO has done great job in the pastyears in order to making sure the worldunderstand each other being up in orderto making sure the trade is theopportunity for everybody but I thinktoday the world has changed because ofthe new technology I was able to say inthe future there will be no made inChinano made in America no made in Peru it'sgoing to be mating on the internet ayoung people connecting each otheronline in the future no matter you likeor don't likewe will enable every young people everysmall business to to buy Global sellglobally and deliver globally and payglobally and travel Google global adjustto maybe with a mobile phone evenwithout a with a passport this is thetrend nobody can stop it soprotectionism and globalizationI think globalization is a great thingyou should not have killed the babybefore even the baby was born todayglobalization is a growing pain andthere were there it's so easy to launcha trade war but it's so difficult tostop the disaster of this war and I'mscared and I concerned I don't think theworld should have the you know don't usetrade as a weapon use a trade as thesolution to solve the problems whenyou're sucking the other country it isyou're sucking those small young smokebusiness young people they were killedjust like your bombing somewhere civilcivilization uske so we believe weshould using the internet usinge-commerce encourage young people themore trade we have the more businesswill come up there are hundreds of waysto solve the problem but there is onlyone reason the one if you want to launcha trade war it's easy but I would say ittakes about 30 years to fix that pain somy view is we should not have a tradewar and we have a plant of ways to solvethe problem and third we should not letthe world global trade controlled bysixty thousand big companies we shouldmake in technology policies toencouraging six million or 16 million or60 million business then can get benefitfrom small business from small businesslike entrepreneurs from Philippine theycan sell globally they can buy globallythis is the future

Source

[Music]hi everybody this is Joe from ecommerceplatforms and today we're going to becovering the best open source and freee-commerce platforms of this year so ifyou're looking for one of the cheapestor freest to open source ecommerceplatforms you've come to the right placewell technically you could pretty muchchoose the majority of the platforms outthere since they're all fairly low interms of pricing range so I'm get higherup there once you start expanding yourbusiness but you know it's good to lookinto some of these options that arealmost completely free or completelyfree so the open source model hasbrought about all sorts of praise frompeople who use it especially consideringthese online store systems are oftendeveloped and managed by numerous peoplearound the world so basically what itmeans is you know it's not necessarilyowned by one particular company you knowsometimes sometimes it is I mean it'skind of managed by one entity but youcan expect to be able to download orlaunch any of these open source freeecommerce platforms without any problemsusually just by going to the website soto get the ball rollingthe first option we have here is wooimmerse that's probably the most popularout of all of them so you know this is agreat example to kind of go through thepros and cons of an open source systemthis as with everything online there aregoing to be advantages there are goingto be disadvantages and WooCommerce is agreat example for that so I kind of wantto go over the pros and cons firstbefore we get into some of the bestoptions that are free and open source solet's start with the pros the advantagesfirst of all open source ecommerceplatforms are almost always free sothat's a good place to start as well asthatyou often have more creative controlover design and how the store works sobasically what that means is you knowyou're you owe yourself host yourwebsite and you have complete controlover that you know you are paying for aserver or a host and then you can go inthere and adjust the the code and youcan add plugins you can do whatever youwant you can hire a developer to createcustom code for you which is usuallywhat most people do especially if theydon't have any experience withdevelopment so you know options likeShopify and big commerce you can'talways you don't always have completecontrol over your website which might beconcerning for some people you also haveto consider that open source solutionsare often packed with more uniquefeatures because they are constantlybeing developed and like I said in termsof an open source platform that meansthat there are many developerscontributing to the code the code youknow it's open so it doesn't necessarilymean that every single person that getstheir hands on the API is able to adjustthe core product but you will start tosee you know like more plugins that workwith with something like WooCommerce orsomething like that you can also controlthings like hosting plugins themes sothere's a lot of flexibility in terms ofcustomization and finally mostopen-source platforms usually have avery strong community behind them sothat's worth something for sure becauseyou know you will be able to find a lotof support online communities you knowforums stuff like that to help you outalong the way in terms of the downsidesthere are a few first of all ittypically requires some sort ofdevelopment knowledge so if you don'tknow how to build a website on WordPressor any of the other content managementsystems then you know you might eitherwant to hire a developer or go withsomething likefire BigCommerce you also to look aroundto find a server for hosting by yourselfand this is basically just a hostcompany like there's tons of themGoDaddy Bluehost you can just do agoogle search and find some of the bestones and basically this means thatyou're gonna have to install WordPressby yourself you're gonna have tounderstand hosting a little bit so youkind of have to figure out you can alsopay for for managed wordpress hostingbut you know it depends on how muchmoney you want to spend and how muchtime you want to spend on the on thewebsite yourself another thing toconsider is that site related operationssuch as maintenance security speedoptimization it's all done by you so ifyou don't have the time to do that thenyou might have a problem once again ifyou don't have that time you might gowith Shopify or or Bing or somethinglike that you also don't get dedicatedsupport but like I said you know anoption like WooCommerce you can find allsorts of resources online there areforums blogs so if you do like toresearch yourself and kind of find yourown solutions to problems then anopen-source ecommerce platform might beright for you otherwise if you're justlike picking up the phone and havingsomeone who knows exactly what they'retalking about to give you you know tosolve your problem on your website thenyou might go with a hosted solution likelike Shopify alright so we've we've gotquite a few options and solutions toroll through here so let's get startedfirst as we said is called WooCommercethe benefits of fuu commerce are thatthe plugin is free to download andinstall many stores don't need anythingmore than the plug-in so you know youcan install WordPress that's free youcan install WooCommerce that's free andall you have to do yourself is gethosting you know you might have to payfor a themeto pay for some plugins it's by far oneof the best options to go for if you'retrying to build your online store andit's great for developers those who wantto really customize their stores it alsoyou know they have plenty of extensionshere so if you're looking for marketingpayments stuff like thatspeaking of payments another benefit isthat it connects to old major paymentgateways by the by default you're givingPayPal and stripe and you can also addsome extensions like down here it's likeif you wantauthorized.net Amazon pay squarewhatever and another benefit is thatwith a WooCommerce theme we'll go to thetheme store right here you hardly haveto do anything besides adding contentand they have a storefront framework onhereyou can also buy themes from so manymarketplaces online or premiumdevelopers you know I would just searchcommerce themes WordPress themes fore-commerce anything like that a greatwebsite is ThemeForest which has thelargest collection of WooCommerce themeson the market so they're highlycustomizable and right out of the boxyou can offer coupons and discountsalong with many other features with thehelp of the extension library or just asbuilt-in features so you know sometimesif you get an alternative like sayShopify or just like a hosted solutionyou might find that some of thosefeatures aren't included right off thebat it's also a very popular platformwhich means that there is supportavailable now I know we talked about itbefore how there's not dedicated supportbut WooCommerce actually does providededicated support for a fee but besidesthat it's so popular that there are tonsof blogs out there there are tons offorums and just conversations going onconstantly about WooCommerce that youshould really be able you know once youget your bearings if you're completelynew to WooCommercethen you should be able to figure outyour own problems or at least yourdeveloper should alright so as you cansee there are plenty of benefits withWooCommerce but I also want to rollthrough some of the some of thedisadvantages and to start there areplenty of expense I know I said it wasfree and everyone talks about the Ohcommerce is free WordPress is free butthere if you're running an online storethere are tons of extra expenses nottons but like there are a handful suchas WooCommerce themes extra extensionsyou're hosting for the website and adomain name so it may be labeled as freehowever you know a theme might set youback more than a hundred bucks a domainmight cost you ten to twenty dollars ayear hosting can be anywhere from fourdollars a month which I wouldn'tnecessarily recommend going for allthose cheap hosts out there anywhere tofive thousand dollars a month forenterprise websites for a regularstartup you probably shoot for aroundthe twenty five to thirty dollar rangeper month so you know that is areoccurring recurring expense for youronline store commerce also has severalmoving parts on the surface you know itseems pretty simple but it requireshosting wordpress a WooCommerce pluginso as a beginner or if you are abeginner you might get a littleintimidated by this especially withtasks like SEO security hosting andcaching you know you might need sometechnical knowledge or a developer byyour side or sitting down at thecomputer for WooCommerce to becost-effective if not you you knowyou'll have to outsource to to a moreexpensive developer you know so if youdon't have someone on your team who canhelp you out with thatyou're gonna have to look at hourlyprices or project prices which can endup being extremely costly okay so I knowthat outline kind of seemed a littlelong but WooCommerce is one of the mostpopular out there in terms of opensource platforms so that will probablyend up being the longreview here but our second option isgoing to be called x-cart but which isfairly popular it has helped to createover thirty five thousand online storesand this has been rapidly growing overthe past few years I'm so it definitelyis a viable solution and it is opensource so some of the benefits of x-cartit depends on the package you go withbut you can also get you can often getmultilingual and multicultural 'its andadd-ons let's actually take a look atthe price you just to give you an ideaso yes they do have a free editionthat's their open source solution butthen you can also paid for you know asoftware for like a lifetime license orif you're running a multi vendor store Ialso have an ultimate that's more likean enterprise solution but you can likeI said you can integrate with shoppingcarts like PayPal and Sage and it's freeand open source so because it is opensource you know there are plenty ofintegrations you can tap into the codeand customize as much as you want themost advanced developers will have allthe control they need with x-cart soit's pretty fun to play around with andit is very scalable so if you plan onrapidly growing as your store growsx-cart can grow alongside you now a bigdownside to x-cart is that they don'toffer free customer support even ifyou're paying for you know one of thesoftware packages you have no access todirect support unless you pay that extrafee other than that you'll have to relyon self-help tools you know a knowledgebase or if there's any blogs online youcan find even another downside I don'treally like is that you have to pay forhosting if you opt for one of thepaid plans so like with Shopify you payfor the product and that kind ofincludes everything including hosting soyou know this this extra hosting withx-cart can cost anywhere from fivedollars a month to several hundredseveral thousand depending on the sizeof your your operation alright and thenalthough the premium plan is only fourninety five for a lifetime this you knowthis is still somewhat high compared tothe other options also if you need amulti vendor store like we saw beforewell this is the support page now let'sgo back marketplace pricing the multivendor store is close to fifteen hundredfor a lifetime license so that's justgetting your your website launched youknow that it that doesn't include any ofthe extras that you might have thatdoesn't include hosting so you could endup depending on your budget you couldn'tthat could end up in the hole you knowright right from the start and finally adownsidethe final downside for x-cart is there'sa good chance you'll have to utilizesome sort of manual coding when settingup your store yes there are plenty offeatures in here but it is it is alittle bit more intimidating in myopinion compared to like WordPress soyou know if you don't need PHP code thenyou will have to outsource or if youdon't have knowledge in that you'll haveto outsource your development work whichcan end up being very costly all rightso moving on another solution for ifyou're looking for an open-sourceecommerce platform or something that'sfree or close to free is called Zen cartit was created specifically for peopleyou know who have experience with webdevelopment and those who could couldbuild their own online stores I wouldn'tgo so far as to say that you don't needany count coding knowledge but it'spretty closeum you know it's I would highlyrecommend having some sort of codingknowledge or development knowledge ifyou want to dive in with den Zhen cartealright so some of the benefits to Zencart as you can see it's not exactly themost modern website but they do have aforum they do have plugins a fake use ofblogs you know if we take a look at theplugins here it's an entire directoryand you can search you can scrollthrough here maybe look at somemarketing tools so there is someextendibility with Zen cart as for thepros Zen cart is extremely secure so youknow your site and soft customerinformation is protected it is alsogreat for scaling up a store because ofits wide range of features and fullcustomization options but once again youprobably have to be a developer to makethat to take advantage of that you canalso send out HTML emails directly fromyour website to leads or customers andthen of course there's the Zen cartcommunity and we just get a little tasteof it here from the forum so you knowthere are gonna be some people out thereto help you along the way ok so somedownsides we kind of covered a few ofthem already but Zen cart like many ofthe options for covering here todaydoesn't provide any dedicated support soyou will have to either hire someone tohelp you out or you can you know tapinto the forum or look for blogs thatmight be helpful it can also be somesometimes be difficult to upgrade yoursoftware I've read a bit about customershaving complained in the past that theyhave lost some of the custom options oftheir store as a result now you can takethat with a grain of salt because it isfrom some customer reviews however youknow it's who else to to listen to thanthe people who have actually used thesoftwarefinally although there is an SEOout-of-the-box tool use search engineoptimization you need to purchase themore advanced features that othercompanies would offer for free such assitemaps and meta tags so you know for asitemap you get that already withShopify you get that with you knowplenty of other e-commerce platforms butyou actually have to purchase thatthrough Zen cart and finally thetemplates they're not nearly as good aswhat I've seen from other options likeWooCommerce shopify bigcommerce so youknow if you're really looking to startwith a theme or template then you mightbe out of luck that you might have tofind someone to design something for youokay now Magento is actually an Adobecompany it's it runs some of the mosthigh-powered ecommerce websites on theinternet and it's because there are it'spacked with features they do have anopen source solution they they offersome other products that require you topay but you know the features they'reall built in anything you can expect touse you don't usually have to go out andfind a plug-in so you know this opens upall sorts of avenues when it comes tomarketing to your customers creatingthings like membership plans recurringpayments and discounts so if you wantcomplete control over the design andfunctionality of your site Magento isalmost definitely the way to go it willmost likely require a developer or foryou to have development knowledge but itonce again it does give you absolutecontrol of your website some of thebenefits include the fact that it's freeor at least they offer a free versionthere is a paid version if you want toupgrade and scale your businessyou can also or you almost never need tolook for an extension like I mentionedthere's a huge feature list see if wecan find it herethis is just a taste of it but you knowyou can scroll down here and see thatthere's all sorts of features for shopseamlessly shopping operationsmanagement cloud deployment webapplications and there's actuallysomewhere on here there's a whole listof like thousands of features that youcan get from magenta but some otherquick advantages you can send outproduct alerts to customers there's lotsof automated marketing in here as wellas price alerts and back in stockmessages Magento lets you make separatemultilingual sites that load updepending on the user's location that'snot the case for many other e-commerceplatforms out there this is a highlyadvanced multilingual system that theyhave in here so if you do plan on goingglobal think about using Magento finallyyou can customize the user interface andadmin area as well as your store to makeit look completely unique all right somoving on to the down sides let's go toa different page here just you can see alittle something else they do haveresources resources library ecommerceresources they've case studies here kindof give you an idea of what types ofcompanies are using Magento but yeahlet's touch on some of the downsidesbecause there are just a few it's packedwith features but it can tend to beclunky and resource hungry thereforeyou're gonna have to find a host or aserver that can can hold up this type ofresource hungry platform and althoughyou can learn how to use Magento themain reason you would consider it is ifyou had development skills you knowlarger companies are known to go withMagento because they have access andmoney to hire a developer or a team ofdevelopers which makes a lot easier forthem but yeah similar to other optionsso far you are on your own in terms ofcustomer supportnow the Magento support has gottenthe community is very large there aretech resources there's forums you can goto the Help Center here developmentdeveloper documentation but you're notyou shouldn't expect a direct phone orchat support from Magento and finallyMagento is very good for you enterprisecustomers which you can see you knowit's it's very it makes a lot of sensefor just those huge corporations to gowith Magento so it can be quiteexpensive once you start taking intoconsideration the cost for themeshosting and domain especially you knowif you start scaling up too quickly andmoving on here let's go to Open Cartthis is our fifth open source freeecommerce platform it's actually prettyeasy to use compared to some of theother options we've looked at you knowlike Magento you it's it's built mainlyfor developers but Open Cart it's reallylightweight it's free and there is adecent community to turn to if you haveproblems when designing your store Ilike to recommend Open Cart more forstartups since it doesn't take too muchtime to customize the website fromscratch ok so then some of the benefitsthe startup costs are actually prettylow even though you have to get your ownhosting and all that the download isfree and there are some really nicethemes which are available as well so ifwe go to the resources page you candownload here you can look at there'sthere's an open car cloud there's forumsso there is some support available butif you go to the showcase I'm assumingalso the marketplace we can take a lookat some of the themes and extensionssome of them are free some of them areyou only have to pay for but if youcheck out the themes you can kind of dothis on your own time but some of themare fairly cheap you can also look forthree free options as wellso I've looked through opencart manytimes I've used it in the past and youknow these free solutions for in termsof themes are aren't that bad and thecommercial ones are actually really nicebut like I said it said the averageperson should be fine with setting upopen carts you know it doesn't suck downthe resources like it does in Magentoand I also like it because the featuresare pretty solid and it has a largecatalog of of plug-ins and themes so youknow it can do really well for you interms of like order processing shippingcustomer relations anything like thatone of the final advantages I like foropencart and it's it's fairly unique toOpen Cartis that you if you have multiple storesor if you plan on having multiple storesyou can set products to appear indifferent stores as well as offeringdifferent prices on each um you knowthat's really unique and you canpersonalize this entire network ofstores you know you can do that onWordPress with multi-site but the OpenCart multi-site solution seems to be alot more user friendly okay so moving onto some of the disadvantages if youcompare the feature list of say OpenCart to say Magento you know therereally is no comparison Magento isprobably open cards biggest competitoron this list but in terms of the list offeatures Magento wins by a landslide youwill also need to add lots of add-onsand we kind of took a look at that inthe marketplace for open card so youknow it can get expensive it depends onwhat you need but there are lots ofthings to choose from and although youknow I mentioned that it's easier forbeginners to get get a hang of thismeans that the customization options arealso fewer you know you might consideropen card as one of the few open sourceecommerce platforms that experiencedevelopers would rather avoid and youknow there are developers that work withopencart but you know there can be somelimitations when compared to Magento allright but regardless you know besidesthat opencart is really nice I stilllike it for startups and you know youhave all sorts of themes and and pluginsto look at so let's move on here thoughthe next one is going to be calledPrestaShop if you have any experiencewith this one it's actually been on themarket a little bit longer than some ofthe other open-source platforms thatwe've covered today but the thing thatmakes it most unique is that it has ituser friendly user friendly interfacewith effortless inventory management anda process for store maintenance thatanyone could understand in addition youcan use press the shops live demo beforeyou register so you know you can have alittle try at press the shop and see howyou like it it's also one of the moreuser friendly websites just saleswebsites it actually looks like it'smade for the average person who is justtrying to get their business off theground so yeah you can go to thePrestaShop download there are someadditional options here's the demo I wastalking about and then there are plentyof resources like documentation forumcommunity alright and then someadvantages there's a beautiful interfaceon the backend for establishingdifferent websites for multiplelanguages and currencies take a look atthe themes they are really really niceand as with many of these open-sourceplatforms you can choose from premiumtemplates and go through all of thecategories and even go to choose yourstyle or included functionalities youknow just just a few top ones here theylook really modern nice and clean butyou know you might have to spend alittle bit of money on it say 140some of these up at the top here I'msome other things to consider is thatyou know overall it's very lightweightwe like that compared to Magento but italso has a multi vendor option similarto Open Cart that we mentioned you knowif you want to run a multi vendorplatform so that would be anything fromlike ThemeForest to I mean Amazon is amulti-vendor marketplace so if youwanted to allow other vendors to come toyour website and sell their productsPrestaShop offers an option for thatokay so let's just roll through thedownsides really quick one PrestaShopisn't as robust as some of the otheroptions like Magento it's also notrequired to install any extra modulesfor an online store but more often thannot it seems like you'll need to pay forsome sort of extension and as you mighthave noticed as I was scrolling throughhere they aren't necessarily cheap thethemes I think are some of the best outthere but they aren't necessarily thecheapest so that's something to considerbut also might notice that some of themarketing tools aren't as as impressiveas some of the other open sourcesolutions for example you can'tnecessarily cross sell products which isa criticism that is widely put to themand you know there might be someextensions in here that give you thatfunctionality but usually you would findthat as a built-in feature alright sothat is PrestaShop it's really one of myfavorites out therepartly because their themes are nice andI actually think it's it's really easyto understand how to build a websitethrough it so I like it for startups andsome smaller companies or growing okayso next up we have OS commerce and thisis our seventh on the list so we'regetting close to the endOS commerce you haveaccess to a thriving community ofdevelopers and users they also they havea wonderful forum to check out solutionsto your problems and talk with otherpeople there are actually over 300,000online stores made with OS commerce soit's clear that plenty of companies haveworked on this and you know the pricingis obviously a plus since you don't haveto pay anything to launch an onlinestore so the benefits of OS commerce I'mnot a fan of their website by the waybut you know we can look at some oftheir products services and support aswe talk about this the online support ispretty amazing you're not going to getdirect support but the forum hasmillions of active conversations thatyou can search they also have links likepartners and developers here's the forumI was talking about there's tons ofconversations you can even tap into alive chat if that is your styleI mean similar to WordPress the strongcommunity means that you have access tomany plugins and add-ons so a lot ofthese developers are are introducing newadd-ons you might be able to look on amarketplace or complete a Google searchregardless you know there are constantupdates going through this system alsopretty easy to open up the files andmake more advanced customizations to iteven less experienced developers can goin there and make modifications prettyeasily there are also over 7,000 freefeatures to take advantage of now thisthis is almost rivals Magento you knowwe've regularly talked about how muchoverall costs can accumulate to to highhigh cost along the way but perhaps OScommerce is one of the cheapest on thislist because you don't have toconstantly keep reaching out and gettingadd-ons and extensions ok some of thedownsides the main reason you mightconsider going with something else likeMagento is that OS commerce isn'tnecessarily known to scalewell so you know if you have a smallercompany that's not that big of a dealbut if you plan on rapidly expandingthen you know you might stick withsomething like WordPress or Magento butI do like OS commerce for small tomidsize stores I also feel like OScommerce requires more maintenance thanother platforms you know this means thatyou'll have to spend more time makingupdates keeping the site secure andworking on things like SEO and onceagain this is an opinion of mine but theI really don't think the backendinterface is quite as user friendly soit has a bit of a learning curve just tokind of understand and it's not I don'tthink it's as popular as say WooCommerceor Magento so you know there aren'tnearly as as many experienced people outthere to help you out but the good thingis that the people who do use OScommerce are extremely vocal about itand on to our next open source ecommercesolutionit's called jigger shop and it oftengets compared to whoo because of itsease of use and clean interface you canalso expand the functionality of thesite with a wide range of plugins andadd-ons so let's take a look at what wehave here on the website they haveplenty of demos for you to play aroundwith there are themes extensions itlooks like they have some documentationand some support to help you out let'sgo to the themes page okay so right offthe bat you know we have about $35themes that's pretty affordablewe'd have to zoom in on these but itlooks like they're somewhat moderndoesn't look terrible okay let's look atthe pros you can't really find an easierto use open source platform than thisother than WooCommerce this would alsobe on the top of my list for beginnersand intermediates and you know judo shoprecognizes this and similar to some ofthe other solutions theyfor a demo demo version of both thefront end and the back end of thewebsite before you download you'd alsochoose from a large selection of themeslike we saw you know they're reallyaffordable and there is a 14-daymoney-back guarantee on the themes andyou can also get a 10% discount off yournext purchase in the store if you leavea reviewall right so other than that you knowit's fairly easy to edit the code onyour site and the integrations are veryplentiful similar to that of WordPressyou know we've kind of been comparing itwith WordPress over and over where youcan search online for the type ofadd-ons you want and it returns dozensof solutions going on – and here's someof the extensions for you but you canalso search for things on differentmarketplaces because Jigga shop is quitepopular now we've got like upsellsMailChimp it's really a nice extensionlibrary all right so really quick I wantto walk through some of the downsides ofJago shop first of all you don't get anyoptions for customer support and that isdirect test customer support so you knowyou have your documentation up herethere seem to be some forums online andthey help you out with things likepartners and development but you're notgoing to be able to pick up the phoneand you know give give someone a callwho you know is trained on this softwarealso the initial feature set isn't thatisn't as plentiful as something youwould expect from like magentaoh so you might have to install a lot ofadd-ons depending on what you're you'relooking for and although some of thosethemes look nice you'll have a hard timelocating themes that are completely freeI'm actually when we looked at thattheme page most of them were requiringsome sort of payment they weren't thatexpensive but you know 30 bucks 40 bucksthat still is some money so it'ssomething that keep in mindand next up gia is untick you'll earlypopular at the moment so there aren'tthat many partners listed on the websiteif we go here you know you can find webdevelopment web graphic designers webhosting but it's it's just not as aspopular as like WooCommerce or WordPressso you're not going to be able to findas many developers who are well versedwith Jigga shop next up we have Drupalcommerce and we're rolling through thesenow this is our third to last one so ifyou're not familiar with Drupal it's oneof the most common options to go to whendesigning any kite type of website it'sa closed competitor of WordPress since astrong percentage of the Internet isactually powered by Drupal not tomention you can pretty much make anytype of website you want on here if welook at the website they do haveextensions there's documentation alongwith a developer guide right there whichis always nice you can get help so thereis support it looks like there's a blogthere tooso you can you know request certaintypes of support this isn't necessarilydirect support without having to pay butif you know it looks like you can getcommerce guys application supportstarting at five eighty a month theremight be some other options on herealright so some pros to Drupal commerceDrupal was designed with the idea thatonly professionals were going to use itso this is why if you're a developeryou're gonna feel right at home and youknow there are very strict developmentstandards on the Drupal website thatmust be adhered to so to ensure highquality output you probably need to be adeveloper and hopefully well-versed inDrupal or trained at least I meanhas built-in caching and that was a prothat was a benefit by the way I guessthat would be a downside for beginnersbut you know we really like Drupal forsome of those more advanced developersout there who would like or if you youknow you have a developer on your teamand Drupal also has built-in caching sothe overall speed and performance isusually much better than otheropen-source platforms such as Magentonext up unlike many other freeopen-source solutions Drupal commercehas its own security system built in notonly that another Pro would be that theonline community is always there to helpyou along the way so let's see yeahthere is support there's a video librarythere's documentation that's pretty niceconsidering you know Drupal there aretons of people who use it and there'salso an extensive help guide Avellaavailable on Drupal's website and like Isaid there's that video library whichyou know you can't really find that onmany other platforms where they havejust a ton of videos for you to look atas for the downsides of Drupal you'regoing to have a tough time running anonline store if you're new to this andwe kind of mentioned that beforebeginners should probably avoid Drupalunless you are you know getting intodevelopment or coding and you'd like tomake Drupal part of your your arsenal aDrupal commerce websites can becomeresource hogs since they often turn intolarge sites with lots of components andmodifications now this might not alwaysbe the case you might keep your sitepretty small and lightweight but thatcan end up draining your resources alsoDrupal Commerce was created by thepeople behind the commerce guys ifyou've ever heard of them and if youneed support from them we actually sawthat before that comes at a price let'sgo here get help support you know forso for a site modification we're lookingat 580 dollars a month that is extremelyhigh so hopefully you're making enoughwith your ecommerce store to cover thatif you want direct support and finallythere's really no chance of paying for alow priced host with Drupal commerce youneed something high-powered and fastpreferably a VPS or a dedicated serveralright our second to last open sourceplatform it's called WP e-commerce thisis often an overshadowed cousin ofWooCommerce now they're not technicallyrelated at all in terms of like whodeveloped them but it's a solidWordPress plug-in that doesn't getnearly as much attention as WooCommerceso first what you would do it's verysimilar to commerce you would have toget a host install a wordpress site andthen you would install this as yourplugin so in terms of some of thebenefits the plug-in supports about adozen payment gateways and don't youPete ecommerce provide support if youneed to go with a gateway that isn't inthe system so that's pretty cool alsothe back end is pretty easy to navigateand the front end results look clean andmodern what's more is that you cancustomize all of this easily with somesimple CSS or HTML there's also arowboat robust coupon feature thatallows one-time use you know value basedon percentages or a hard number you canalso put restrictions on certainproducts from that discount so you don'talways get quite as advanced discountingfeatures with some of the otherplatforms you can also pay for let'stake a look here so now here's thedownload key there's support you can payfor direct customer support premiumsupport pricing so yearly access is$4.99that is much more reasonable than whatwe just saw from what was that that wejust looked atDrupal Drupal commerceso $4.99 per year is definitely morereasonableyou get 30-day access to 49 bucks that'snot bad and then finally an SSLcertificate is provided with your checkout with WP e-commerce so that couldsave you some money it's also gonnasecure your store let's go back herelet's actually go to the features pagenow some of the downsides of WPe-commerce there aren't that manyadd-ons and go to the add-ons page righthere in fact as of right now at leastthe last time I checked there were only16 available in the store you might haveadded more by now but you know there'sonly two pages here that's not thatimpressive especially when you're goingup against something like WooCommerce orWordPress in addition the multilingualtools are just ok apparently there aremore advanced multi lingual andmulti-currency tools coming in the nearfuture so we'll have to see how thatgoesyou also can pay for premium support wementioned that beforeum there's video somewhere at least thatused to have videos video tutorials andactually when you click through thatthere it goes to a broken link so it'sjust a 404 page and in my opinion that'sa pretty big downside consideringthey're marketing it as the fact thatthey have video tutorials other thanthat let's see two more times for WPe-commerce you're not going to findnearly as many WordPress themes for WPe-commerce as you are for WooCommerceand according to the WordPress site herethis plugin actually the last time Ichecked it hadn't been updated in thelast year so that might have changed letme just double check here alright socheck on WordPress and it's actuallybeen updated in the past five days sothat has that's I wouldn't consider thata cop but I did notice that a while backwhere they hadn't updated the plug-in inabout a year but seems like that is nota downside anymore so let's move on toour 11th and final open-source ecommerceplatform it's called uber cart and I'mjust gonna bring it up through Googlehere / cartalright so yeah it's called uber cartyou might notice something similar hereit's actually a plugin for Drupal souber cart is the most popular Drupalecommerce platform for your websitemany people compare it to Drupalcommerce in blog posts because both areextensions of Drupal but Drupal commercewas created by an old ubercart developerso ubercart preceded Drupal commerce soyou know many people argue that ubercart is the best because it's theoriginal has more features while othersbelieve that Drupal commerce is actuallyjust an improved version of uber carthere so you kind of make your owndecisions based on that but here's whatwe have to say there are plenty ofbenefits there are plenty of downsidesfirst of all well it is a plug it's anadd-on so you will have to add it ontoyour drupal website the activity loggingin uber cart is a fancy way to locateorder statuses no matter what a customerwhere a customer is in the purchasingprocessso that's kind of interesting becauseyou can you can really bring up customerand order information a lot quicker withuber cart also although both ubercartand Drupal commerce are developerfriendly I would say that uber cart isbetter for less experienced users youknow we kind of talked about how Drupalcommerce and you should probably be adeveloper if you were going to use thatuber car is more for the beginners outthere not saying that it's unfriendlyfor developers but it does seem to havea pretty sleek interface for you it'salso simple enough to work for smallerstores but you do have the capabilitiesto expand and next to that there aresome great tutorials on how to performactions that are frequently used you canalso you also get support for manypayment modules and shipping optionsit's all packaged into one sleekecommerce platform so you don't reallyhave to think about that much whenlaunching ubercartnow on to some downsides the customAsian controls are less powerful inubercart compared to Drupal commerce youknow this can be good for newerdevelopers but some of the advancedusers might want more me although youcan scale up to support lots of productsand variants Drupal commerce isdefinitely more suitable for a largeonline storein addition rubric art advertises a demoversion um let's see if we can find thishere ok so they might have they mighthave removed that demo link I know thelast time I reviewed this plugin forHoover cart there was a demo link and itactually didn't work but it looks likeall of these links are working theypretty much leads you to YouTube pagesthat's nice to get a taste of what theextension does for you but as of rightnow I don't see any demo link so maybethere isn't a demo anymore or maybe theyjust found that it wasn't workingalright so that might have been a longvideo I don't know if you got throughall of it but hopefully we coveredeverything you wanted to know about opensource and e free ecommerce platformsit's just great to know that there areother options out there and you knowwhen you think of things like WordPressand WooCommerce and Magento those reallyare the platforms thatsome of the biggest companies in theworld use so you know Shopify is greatbig commerce is great we like them for awide variety of reasons but it's nice toknow that you do have those alternativesolutions that are open source so youhave more flexibility and at least theystart off free so if you have anyquestions about the best open source andfree platforms let us know in thecomments and be sure to subscribe to ourchannel thank you

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but is happening just welcome toQueenstown New Zealand and if you wantto know why 99% of people will nevermake a single Shopify sale and you wantto know why a diamond earring and a dogcollar have a lot more in common thanyou think then don't even think aboutgoing anywhere[Music]what is up man just welcome to the videoabout why 99% of all shopping fires failand yes Shopify is a real word I did notjust make that up so this is going to betalking about mistakes to avoid so youcan join the 1% of people who actuallymake it through to a successful Shopifystore so number 1 we are going to talkabout the N word the dreaded word thatyou've probably all heard a milliontimes before which is of course niche Idon't know what some of you werethinking so the niche topic is one thatis incredibly important for Shopify as awhole for e-commerce as a whole I thinka lot of people go into Shopify orAmazon or any type of e-commercethinking that you know they can justlist a fidgets spinner or they can youknow sell a piece of cat jewelry that athousand other people are probablytrying to sell or do the same thing fromso the niche word we need to talk aboutniches and we need to talk about moreimportant than these sub niches of thoseniches so what's very important and whata lot of people forget is that you can'tjust go out and try to sell the samething that a thousand other people areselling it was the exact same thing thathappened with vicious spinners on Amazonthe people who caught it early and thepeople who identified the trend earlymade a ton of money and you know thesmart people of those first movers werethe ones who were smart enough to knowwhen to get out of that trend as theysaw hundreds and hundreds and thousandsand thousands of other people actuallyjoining in and starting to sell thosesame products because when there areproducts that are so profitable and sohighly trending and they just seem likesuch a low-hanging fruit then you knowthere's all these type of people outthere especially when it's a low cost toenter as fidgets spinners cost almostnothing to produce it created thisexcess of circle or the surplus ofsupply which of course you know wasn'tthe demand was not able to keep up solet's talk about what a sub niche is andwhat this actually means for us allright guys so we're gonna look at threequick examples of exactly what I mean bythis because I think it's so importantto look at examples rather than justtalking about you know high-level stuffso first thing we're gonna look at is adog collar so what is a dog collarobviously you probably should know thatbut you know a big mistake that I see alot of people make is thinking you knowhey a lot of people have dogs a lot ofpeople probably want what a dog collarso I'm just going to so you know anytype of generic dog collar and you knowcall it a dayand so one of the kind of like littletricks that I like to use to hone down alittle bit deeper is you never want tosell just a generic product people arenot going on Shopify stores people arenot clicking on Facebook ads for genericproducts no one I promise you or mostpeople are not buying toilet paper froma facebook ad so what I like to do isinstead of just typing dog collar I'mollie expressed like a lot of big youknow search type sites have what'scalled autofill so I can go dog collarspace and then just type the letter Aand now it's gonna say dog collar andleash set dog collar anti bark collaraccessory collar army right so an armydog collar is a lot more likely toactually you know convert to a purchaseon a Facebook ad if somebody is lookingspecifically for a dog collar army andyou know using Facebook guys it's veryeasy to target people who are you knowreally interested in the military armynavy airforce you know any common youknow type of camouflage company or youknow maybe like a famous general orhistorical army figures or somethinglike that right and so we're not thisvideo is not talking about Facebookadvertising but you know it's just veryimportant to kind of start to realizethat you never want to sell in any typeof generically so if we type in B we seedog collar B per dog collar bandanabuckle bling right and so these are alot more interesting yeah dog collarChristmas and so I guarantee you thatthey have a lot of different likeChristmas designs like this or you knowdog harness lift support or you know fordifferent leashes here for four dogs and20 cents each and then you know if wewanted to go a step further we couldorganize these by orders just to seekind of what's popularyou know the glow-in-the-dark dogharness you know some LED stuffs here'ssome you know like little bowtie typeDingley things and I guarantee you youknow these are obviously seasonal asthey're Christmas related but I canguarantee you that this would sellinfinitely better than if you're justtrying to you know sell a generic dogcollar to people on facebook ads solet's take another example we're gonnado jewelry actually those two things andso the diamond earring was the other onethat I mentioned in the intro and sowhat we see here is there's a ton oforders here but it's very difficult toactually target people using facebookadvertising and it's so important guysto think about what how you're going totarget people before you createstore before you actually create a brandbefore you kind of submit the time anduse your time to create you know theShopify store if down the line you'reactually unable to target people toviolence Pacific products so instead ofit's like selling earrings like you knowbig the example that we just used whatwe would do here is we type earringspace a and so now we see some earringsmaybe animal earrings so this would bemuch better so people who also likeanimals who like jewelry you know maybeyou're targeting people on Facebook whohave an anniversary within 30 days sopeople are trying to buy their wife youknow maybe some animal earrings and thenyou could also maybe type ladybug somaybe somebody who likes ladybugs whohas an anniversary within 30 days whoalso likes animals and who likes youknow popular jewelry brands likeTiffany's or something like that butthen all of a sudden you have a muchmore what I like to call sub niche areato actually target people and a muchhigher percentage that you're gonna beable to convert that person into a salerather than you know just showing them ageneric dog collar or a generic piece ofjewelry they would almost never actuallybuy from a Facebook ad alright guyslet's move into number two so I want tobe really clear here this one is goingto be a little bit more high level butShopify you guys is a real business Ithink there's a kind of a idea out therethat a lot of people have beencirculating with false rumors and youknow all the other gurus out thereShopify that all you have to do toachieve overnight success with Shopifyis add a product from Aliexpress intoyour Shopify store and then you knowmagically you're gonna start making aton of money overnight that is not thecaseShopify like every other e-commerce oronline internet business requires workit requires testing it requiresiteration it requires a lot of probablyfailure up front right you have to learna lot of new things like email marketingyou have to learn how to you know addapps to your store you have to learn howto you know calculate ROI you have tolearn how to create successful Facebookads and Instagram ads or snapchat ads orwhatever you choose to kind of you knowfocus your time on from a marketingperspective so I just wanted to kind ofeliminate this rumor and a lot of thereason that I would say you know 99% ofthe people out there are failing andthey're not able to actually make asuccessful Shopify store is that theyhave this idea that you know within oneday orlike one week they're gonna go fromhaving absolutely no knowledge aboutShopify to creating successfule-commerce business that you know thethe successful e-commerce businesses outthere that are doing you know hugenumbers every month are ones who've beenaround and they've actually been testingand they've figured out what works froma marketing perspective they've testedprobably you know hundreds or thousandsof different products and they'veiterated their store they've seen whatworks they've seen what doesn't and theyhave the expectation that just like anybusiness it requires time and effort anda little bit of money you know inShopify's case and with drop shipping alot less than most other businesses butstill some money up front to actuallycreate something that works and so Iwanted to go really deeply into this andjust say over and over and over again topeople that you are not going to achievean overnight success you're not gonnabecome an overnight drop shippingShopify millionaire by adding you know afew products from Aliexpress into yourShopify site with the most basic Shopifystart right so it takes time it takeseffort you have to build an email listyou have to build rapport with yourcustomers you have to retarget yourcustomers and make them repeat customersbecause anyone who knows anything aboutbusiness knows that it is infinitelyeasier and less expensive to get aexisting customer to buy from you againthen it is to get a new customer so onceyou get people into your ecosystem rightwe're offering them percent we'reoffering them coupons we're offeringthem you know end of the year saleswe're telling them about our newexciting you know offers maybe if wehave like a store related to Cordys ordogs right we know that people who arebuying from a corgi dog store probablyhave it for you probably love that coreyou probably think it's the cutest thingin the world and so if you come out youknow a brand new pair of fluffy Corgisocks and they already bought you know afluffy Corgi t-shirt from you then youknow that that person has a much higherlikelihood of actually converting andbecoming a repeat customer than wouldyou know a completely new person that'snever heard of your store or brand orpurchasing from you in the past and soyou know there's a there's a steeplearning curve to any internet businessbut that's why you know there's peoplelike me who've created Shopify coursesteaching you everything or release youknow hopefully you like the content thatI released for free on YouTube butnumber two guys is Shopify as a realbusiness you can't expect to make itwork overnight or you know within a weekit takes time to understand what'sworking and whatdoesn't to test different products totest different marketing campaigns tosplit test your marketing campaignsmaybe you'll realize that you know 24 to35 year old men are converting you know90 percent higher than 18 to 21 year oldwomen and so then you take the 18 to 21year old women out of your marketingcampaigns and you only target the youknow demographics that are working butit takes time and it takes money and ittakes energy to realize what about yourmarketing campaign is working and scalethat and then realize what you'reactually just wasting money on and pausethose campaigns and then once you reallystart to get you know in the groove andyou get one successful product that'sstarting to work you're converting at ahigher profit then it's costing you tomake those sales from a paid trafficperspective and once you get those andonce you get a couple of those and allof a sudden you have ten of those thenit's really starting to work but numbertwo guys is that Shopify is a realbusiness and you can't expect it to workover night number three is what I liketo call it v1 and dunk so similar towhat we just talked about before numbertwo a lot of people are trying you knowless than ten total products and tentotal ad sets and then giving up and soone of the biggest things thatdifferentiates any successfulentrepreneur it doesn't have to be onthe internet it doesn't have to be ane-commerce it doesn't have to be inShopify is the willingness to succeed soa lot of people are gonna spend you know$100 $200 $500 on ads on getting theirstore set up maybe on some new apps thatthey're using on your own their storeand then they're gonna give up becausethey're not making it work but what theydon't realize is that with Shopify orAmazon or with anything really all ittakes is that one successful product orservice or whatever you're selling tokind of give you the confidence to showyou that it is possible to show you thatit does work and then you can reallystart to scale after you kind of realizewhat's working and what's when what isnot working another point that I wantedto mention in this exact same room isthat there's a really a snowball effectwith any type of e-commerce especiallywhen it's as scalable as drop shippingone of the main drawbacks between otherbusinesses is you stock out right yourun out of inventory and then you can'tfulfill your customers if you aregetting on a roll and people are reallystarting to you know take off and you'restarting to get a lot of sales or maybeyou have a successful relationship withan influencer and you know they get youall of a sudden 500 sales in a dayit wipes you out but with dropshippingone of the biggest beautiful mostbeautiful parts about dropshippingis that you don't actually hold theinventory and theoretically if youpartner with the correct supplier whichI teach exact down the Shopify ninjamaster class what you're gonna realizeis that they pretty much have aninfinite stock you know if they're alarge manufacturer if they're worth thetime and money and you've done your duediligence with finding them what you'regonna realize is if you do start to takeoff and your products are just a trendor you find you know the correctrelationship with an influencer or ateam of influencers and all of a suddenyou're getting thousands and thousandsof orders what you're gonna realize isthey're not going to stock out and so alot of the moral of the story and themorale of number three guys is that alot of people give up right before kindof they find that breakthrough productright before they kind of find thattheir breakthrough stride where theykind of start to get in motion and theystart to realize ok this is actuallygoing to work but what I need to do isnot give up you know after spending ahundred dollars on ads and saying youknow what it's just not working for menobody can do it it can't be done cuz Iimported one product off all the Expressonto my store I step I set up in anafternoon right it's a real business ittakes timedon't give up with you know trying justten products or even 50 products guys Itried hundreds and hundreds of productson drop shipping before I kind ofstarted to realize what was working whatwas not working you know how to identifytrending sub niches I when I firststarted I think that like a lot ofpeople you know I was looking at theseproducts that were kind of that I saw alot of other people selling successfullybut what I didn't realize is they hadspent you know months or years buildingup email list building up you knowsocial-media followings on Instagram onFacebook on Pinterest where wheneverthey released a new product they alreadyhad you know hundreds or thousands ofpeople already kind of in theirecosystem who had bought from thembefore who are willing to buy from themagain because they like the quality orwhatever the case may be so you don'tsee a lot of the behind-the-scenes stufffor these you know already successfulcompanies out there who've probablyspent months or years actually buildingup these relationships and building upthese audiences so the point and themorale of number three guys is don't bea one-and-done err it takes time and ittakes energy and it takes a lot oftesting before you realize what isactually going to work alright guyslet's seeto number four what I like to call thegolden ratio so the golden ratio issomething that I kind of came up withjust because I think people get boggeddown and prioritize and spend time onthings that are not going to producethem the most result so if we use thePareto principle right the 8020principle that 20% of our cities aregoing to produce 80% of our resultslet's break down you know kind of themain three ways that you are going tospend time on your Shopify store andyour Shopify business so 20% of yourtime should be creating the perfectstore right creating choosing the besttheme creating your store you knowoptimizing your store for both desktopand mobile making sure that you have thecorrect apps that you're capturingpeople's emails correctly you know thatyou're using apps like spin a wheel toyou know incentivize people to give youtheir emails in exchange for couponsusing apps like receipt full or converseyou to make sure that you're actuallygetting people to click on the emailsthat you're sending them as weave seatsand maybe potentially offering themdiscounts you know we could make a videoif you guys are interested on all thebest apps for Shopify that I have givenme the most conversions and then havemade the biggest difference to my storebut for right now we are just talkingabout the golden ratio so 20% of yourtime and I know that might seem like notthat much to a lot of you guys butcreating your store can really ballpeople down and they can spend all oftheir time on that and if you spend allof your time on creating the perfectstore then you'll never actually getthat your store out there and be able tofind your customers right so I'vecreated stores in as little as a day youknow and I've had a lot of experiencewith Shopify I have a lot of experiencewith Facebook Adsand I have a lot of experience withselling things on the Internet but youknow I can create a store and get itcompletely fully live and functionableand you know all the titles anddescriptions and everything optimizedwith all the apps I want you know withinone day and so that should be reallyonly 20% of your time don't let youdon't let yourself get bogged down whereyou're spending you know weeks or monthscreating the perfect store withoutactually testing anything because you'regonna be really let down and you'reprobably gonna feel pretty overwhelmedif you've you know put all this time andeffort and money into creating theperfect store and then no one's buyinganything from you so 30 percent of yourtime right out of 100 percent should befor product selection and iteration sowhen you're selecting products you wantto make sure that you're putting a lotof thought into it that you're selectingthings that are on the upward trend onGoogle Trends that you're selectingthings that aresub-niche like we talked about beforeyou don't want to be selling dog collarsyou want to be selling you know led dogcollars for Christmas or you want to beselling you know Corgi pink dog collarsfor you know women or something likethat right so we're not looking atgeneral niches we're not selling dogcollars as a whole we're selling subniched items that people are much morelikely to actually purchase from aFacebook ad as always people do notpurchase consumables right the everydaytype thing people are not buying youknow Colgate toothpaste or a toiletpaper off of a Facebook ad and so 51%and yes I know this doesn't add up to ahundred percent so please you know don'ttell me that in the comments I justwanted to kind of make a point here so51% more than half of your time buy forsure should be spent on marketing so fora lot of us you know there's a there's apretty steep learning curve for learningFacebook ads there's a pretty steeplearning curve for you know learningabout autoresponders like MailChimp andlearning how to build an email list andhow to successfully market to that emaillist that you're not annoying people butyou know you're offering value andyou're actually generating downstreamincome from that email list because whata lot of people don't understand what alot of beginners that don't understandis the people that are really becomingwealthy and making a lot of money off ofe-commerce are not making that money upfront you know a lot of times I go intothe black I'm actually losing money onthe beginning of my store you know kindof giving away a lot of products forfree getting people into my email liststesting all these different productsright spending a lot of money trying toscale ads quickly so that I can get themost data immediately so I get you knowI get all the information about what adsare working what demographics areworking whether it's males or femaleswhat cities and states write all thisinformation about ads I get it quicklyand then I scale the ones that areworking quickly and ice paws the onesthat are not working quickly but indoing that you know I'm wasting moneyupfront with theoretically you knowquote-unquote wasting moneysimilarly up front you know I'm givingaway products for free I'm offeringproducts that you know below my cost attimes just so I can build an email listso that I can actually you know launchfuture products to that email list andthat is where I'm going to make themoney the people that are wealthy on theInternet are the ones are who give awaythings you know not in thisfor free but the ones who give away alot of free information who areunderstand that the people who getwealthy online are the ones who makedownstream incomes by building afollowing building a customer basebuilding an email list building a groupof people that are interested in whatyou have to say or what you have to selland last but not least number five soprioritization has everything to do withentrepreneurship it doesn't have to justbe with Shopify or Amazon or whateveryou're selling on from that specificexample but we are going to use that asour contextual kind of thing that we'regonna walk through right here tohighlight a few points and so what Imean by prioritization and the reasonthat a lot of people fail at Shopifybecause of this is people will work onthings that are not going to give themthe most value so instead of you knowfinding the perfect product or you knowfine-tuning marketing campaign or youknow adding new additional products andtesting people will spend you know weeksand weeks creating you know Facebookpages Pinterest accounts tumblers Etsyyou know all these different things thatare not going to give them the sameamount of kind of output as the requiredtime input and so instead of going outthere and making you know redditaccounts for your awesome new store thatyou're so happy and passionate about youknow what you should be doing is a verysuccinct series of steps when you aregoing out to create a successfule-commerce business and so that seriesof steps and I think a lot of people getthis backwards is you don't make a storefirst making a store first is going tocost you a lot of time it's gonna costyou a lot of most importantly momentumright because nobody wants to spend amonth creating a perfect store and thendriving a bunch of traffic and payinghundreds of dollars to get that trafficto your site and then not getting anysales from that so instead of creating astore first guys number one when you arewhen you're going through yourpriorities is finding products and soonce you find a product that you're veryyou know you're very happy on you'rechecking the social cues you're you knowyou're making sure that there's a lot ofpeople purchasing this you're seeing alot of orders on Aliexpress right youhave looked on audience insights onFacebook and you've figured out that yespeople are in fact searching for thisyou can you know you know about theirdemographics you've checked GoogleTrends and you're making sure that youknow this particular product or subniche is on the upward trend you'remaking sure that there are detailedtargeting matchon Facebook ads or on Instagram or onsnapchat that you're actually able totarget this group in this audience andyou know hopefully this audience thatyou're targeting is a very passionateaudience right we're talking aboutbird-watching we're talking on sportsare talking about golf we're not talkingabout you know consumable everyday itemsor you know people or water bottles orsomething like that yes there are somepeople who are passionate about waterbottles but we're not talking about thatand so what I'm trying to say here guysis instead of spending a month creatinga store before you've ever tested aproduct right get a get a reasonablybasic store up get you know the verybare essentials that I teach you knowget an email pop-up get some type of acart abandonment in place and thencreate a collection of you know highlyrelated products maybe it's like a youknow a golf laser sight and you know agolf tee cleaner or whatever thoselittle things are that you like fix thegreen with and then you could do youknow one collection of golf you knowmen's polos or something like that rightso you want to make an ultra niched setof products in one collection and thenrun Facebook ads to it and if you can'tget sales with you know fifty to ahundred dollars of Facebook Adsafter you've done all of your kind ofdue diligence you're setting all of yourdetailed targeting correctly you knowyou set up the basic optimization ofyour store right if you can't get salesdriving clicks from paid advertisinginto that ultra niche similar rightrelated type collection where you knowyou have five different products andthey're all very sub-niche they're allvery much so related all of their titlesand descriptions are optimized you knowyou have your coupon set up you haveyour reviews on the products all kind ofthe basics that I teach in the Shopifyninja master class once you have all ofthose things kind of together in your inyour collection and you've driven ahundred dollars of paid advertisementswith the proper targeting again which Iteach but if you don't know anythingabout Facebook advertising you take alook at my youtube channel we have youknow the number one fastest-growingFacebook as tutorial over two hundredthousand views in three months but who'scounting on my channel so make sure youcheck that out I promise you it willteach you a lot about Facebook Ads evenif you're a complete beginner so onceyouyou know a sufficient amount of trafficup to a hundred two hundred dollars andyou're not getting any sales then noamount of you know further optimizationof your Shopify store is going to changethat you need to move on to either a newtype of advertisement right differenttarget errs maybe you know you're usingInstagram influencers instead of paidtraffic on using Facebook right but onceyou spent you know up to a hundreddollars on that's particular adadvertisement to that ultra related ineach collection of different productsthen it's not going to be your storeoptimization that's gonna make adifference you need to either choose thedifferent products or you need to testnew ad target us right so the moral ofthe story here guys is prioritize whatis going to make you more money that'sgonna be testing new products and thatis going to be testing new types ofadvertising targeting guys don't waste amonth or two months building out youknow the most amazing Pinterest andTwitter account ever for you know yournew passion projects do the things andprioritize the things that are going tomake you the most money and that is whatthis is all about guys so if you enjoyedthis do me a favor and absolutely smashthat subscribe button directly in itsface and click the little notificationbells so you can stay up to date oneverything in that lifestyle ninja wetalked about Shopify we talked aboutAmazon we talked about everythingrelated to making money on the internetand most importantly being free guys sowe will see you on the next one[Music]

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How to start online Business ecommerce from HOME in India with no money without investment

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How to start a successful eCommerce Business in India in hindi

Clear doubts of eCommerce business / Online selling, Tips and tricks in Hindi

5 Tips – How to select profitable products to sell online

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[Music]hey guys my name is Nathan Chan I'm theCEO of founder magazine and today we'regoing to be interviewing grey rose vanreal she has started for successfulmulti-million dollar in commerce brandsskinny meaty drop bottle v watches skintalks and basically she's going to besharing with you guys her process theframework the formula on how she's beenable to build these ecommerce businessesand brands from scratch and be able toscale them at a really really fast paceshe's one of the smartest people I knowwhen it comes to this kind of stuffaround starting an e-commerce brand inbusiness and she's also an instructorshe teaches a course called startingscale your online store and it's acourse that we published through founderand we work with her to come up withthis insanely powerful course if youwant to know more so greta welcome thankyou so much for taking the time to speakwith me thanks for having me no no we'vespoken a couple of times now so it'skind of like a walk in the park oh it isyeahso I guess probably the first question Iwanted to ask is how did you get yourjob yeah so I started my first startupskinny meaty in 2012 which is six yearsago now I was 22 I was working full timein my first ever job out of uni I justfinished my degree like late the yearbefore and had started working full-timeas a digital marketing professional inthe city in Melbourne and I guess likeit's just right away as soon as Istarted working there I knew prettyquickly that working for someone elsewasn't necessarily for meI didn't know Nessa whether there wasgoing to be an alternative to that but Ijust knew it wasn't really what I wasloving and enjoying I found it yeah abit bureaucratic I guess like your jobis kind of to make your seniors lookgood not to really do your work so Ifound the whole like politics andstructure a bit weird of it but yeah soI guess I started skinny meaty as a sideproject just because I had been alwaysinterested in tea and I've done a fewdetoxes on the market and one of my ownproblems with them was just that theyweren't natural enough like you'retaking a tablet or you know you'redrinking this powdered mix and you'relike what is in here whereas tea is sucha natural way and if you're detoxing youwant a natural product so I was justmixing up my own kind of blends of teaand some of my friends started askingabout them and being like oh can I tryit you're like a tea thing and I waslike I call it a detoxlike a detox of tea and they're likethat's so cool I wouldn't try it andthen they'd try it and they'd tell theirfriends about it and then they'd want totry it and then people at my worth werewanting to try it and it was justgetting a really expensive to keep justhaving to give people tea because Iwasn't charging for it yet and I waslike this is actually expensive to makelike these are like high qualityingredients so and B it was gettingdifficult just corresponding back andforth with everyone like via alldifferent platforms so I just thoughtlike it'd be so much easier if I couldjust sell this online and not have tokind of be the middleman but betweeneveryoneso I basically got on and I googled howto start an online store and luckily thefirst thing that came up was Shopify andso I opened up Shopify signed up therewas a free trial at the timeand I just got started creating my ownland store and so I think within I thinkit took me about eight hours to make ourinitial website so it was a quick easyprocess we only had one product so itkept it quiet streamlined and hit liveon the store and I'd created anInstagram account to kind of go with itbecause I had just got anagram myselfand was just really liking the platformand it was fun and I was like yeah howto start an extra account and when wehit live on the store in our first nightwe made four sales and our first nightand I was like oh this is cool like someweekend spending money that's Mandy likethat they were two people I didn't knowso then I was like hang on where didthese people find out about my storefrom like I was confused I was like Ifigured it was just like feel my friendsthat I'm message saying like he had thestores live go check it out it was yeahcompletely random people which was sucha cool experience because I was like whoare these peopleand it had come from Instagram andthey'd seen our product on Instagram soI started focusing basically all my timeand efforts on our Instagram accountgrowing through there and so we refer toourselves as like an Instagram firstcompany like we were basically born onInstagram and started our lives out onInstagram solely marketing throughInstagram no other marketing methods arein the Instagram and influences and justusing those strategies back in 2012 wewere able to scale the store from zeroto six hundred thousand dollars a monthin revenue within six months so it wasjust some crazy explosive growth and ofcourse they were all the growing painsto go with that yeah you're amazing andI guess before we get into more kind ofhow others you think like wave you youknow how others right now work should goabout starting their store or creating abrand or selling an e-commerce productcan you tell us like what happened nextbecause I know that you've started manyother businesses I thinkpeople love to hear about those as wellciemins done this one time you've donemultiple timesyeah so the next company that I startedis called the fifth watches and Istarted that with a co-founder welaunched in 2014 December 2014 and wegrew up our pre lists and pre demand youknow similar kind of way using Instagramand influences but we had around aneight thousand person wait list when welaunched the store and in our first dayof sales that the fifth were able toachieve over a hundred thousand dollarsin sales so and that was in that dayalone basically so were like okay wowthis is clearly something that we needto be really focusing on yes and so wekept growing that store growing thatstore focusing on the same things justfocusing on the things that worked forus and the channels that worked for uswhich was still mainly Instagram and onour first birthday we did over a milliondollars of sales in a single day andthat that is also because that store hasa limited sales model which a timelimited sales model limited so basicallywhat we do is we work all the death andwe only sold on the 5th of each monthfor 5 days and so we're exclusive bytime rather than by price which in youknow a lot of fashion items areexclusive because you know they've gotan expensive price tag we were able tobe exclusive by the fact that there wasreal scarcity involved because ourwatches would sell out every monthand there was only 5 days to get themand if you didn't sign up during themonth to be notified of sales then you'dprobably miss out so that was the fifthwhich was shout-out number two and thenI started to more ecommerce stores dropbottle and skin talks drop bottle was aninteresting one becauseit was actually and this is a methodthat I'm sure we'll chat about later aswell in more detail but I am very muchfor growing a market or growing anaudience before you launch a product solaunching that product to an engagedaudience and so with drop bottle it wasmore of a case of we had a really largeaudience that we'd already built onInstagram through one of like myvertical and nisha counts called detoxwater and it was basically just peopleputting fruit in their water to infusethe water and showing all differentcombinations and recipes and it's justlike a visually appealing subject so itdid really well on Instagram I'd seenthat it was really trending on Pinterestactually and then I brought that trendsort of across onto Instagram becausenot that many people are posting on itand curated all the content fromPinterest and then increasingly fromInstagram for that account and were ableto grow to like 900,000 followers withina few months basically so we're like wowthis like is a really like high momentumtopic like this is definitely somethingthat is trending in the market right nowhow you know and from a brandperspective what's a way that we couldkind of capitalize on this so what's away that we could commercialize ormonetize this audience so then it'sdetox water so we made a detox what adrink bottle which made sense so it'slike a fashionable and functional drinkbottle with a fruit infuser so then thepeople that were already quiteinterested in this topic of course wereable to kind of buy into the communityin another way so that was aninteresting one because we launched themarket before we launched the productand that was chosen in I think it was2016 by Oprah as one of her favoritethings which was really cool because wewere front page of Amazon for a week aswell and we'd never done much on Amazonbefore so that was like how to do Amazon101 by being thrown in the deep endwhich was a lot of funand she found us or her team found usthrough social media so they were justfollowing us on Instagram and sorry theydiscovered us through there and it's notlike we sent in like our product to likebe reviewed or anything it was just itwas a big surprise when we got an emailfrom Oprah's team being like she'schosen you as one of her favorite thingsI was like I didn't know open you whatwe were so it's clear to say like you'vehad a lot of success you're very verygood at what you do you've done thismultiple times you've had you know theseincredible brands that you've built so Iguess the first thing that people wantto know is like what's the first placeto get started so obviously you knowwe've got you to teach a course for uswhich is incredible that so manysuccessful students it's called starscale but like for people that are justwatching this right now like how canthey first get started what's the firststep the third step is coming up withyour idea yeah I'd say and like how doyou how she will be going about that sothe first thing to note is that youdon't need to create some crazy newconcept or idea you can take an existingproduct that already exists and kind ofreinvent that product or change it tomake it better or different so the waythat I thought about that usually is bychanging just a single dimension of theproduct so with v for example thatdimension was time so we were able tochange our entire direction of thecompany by just changing that onedimension that was time so we'll onlyselling on the 5th of each month forfive days and that made our companydifferent that became one of our likecentral unique value propositions sothings like time limit like time limitedsales and introducing scarcity andfactors like that into the product oneof the main things that you'll probablyusually want to go about changing wouldbe the function of a product so withdrop bottle for example we took just theaverage like glass drinking bottle andwe added that extra function which wasthe fruit infuser so that was like agood way to go about that so there'stime there's function then there'sdesign with drop bottle we added coollike quite fashionable rose gold lidsand other like trending kind ofcolorways and we added like a easyhandle so that it's a glass bottle sothat it's transportable as well so wechange the design or like through thatand the last way that I go aboutgenerally changing a product would beprice so whether there's kind of threedifferent ways that you can go withprice you can go for like lower than theaverage price you can go for likeindustry standard pricing which is inthe middle or you can go for like higherpricing which might signal moreexclusivity like designer items so youcould create like a limited-editionproduct that is more exclusive in thatit's more expensive and it might be alimited run of that as well so they'rekind of the four main things functiondesign time and price gotcha so onceyou've kind of got a few ideas like howmany ideas do you get every day how doyou know which ones are still the onesthe mean now because it's not like youcan just have an unlimited amount ideasit's the things that I can't not pursuethat have been maybe in the back of mymind for a while and I've been kind oflike trying to sort through it and thenyou might have that kind of light bulbmoment where you're like yes likefinally I've pinpointed exactly what Iwas trying to like sift through in mymind and when you have that light bulbmoment if it is something that you justcannot not do then go for it like all ofmy products have just been somethingthat's like this is too good anopportunity or this is too good an ideaI can't like not pursue this so if youjust if you just keep coming back to itagain and again that's something todefinitely pursue and even just the ideaof starting an e-commerce store or beinginterested in that in general if youjust keep coming back to that idea inyour mind if you see that for yourselfin the future and you'd like think aboutthat and put a lot of your energy intothat it clearly is something that youshould be thinking about pursuing laterso I mean at least you know resourceslike this like our course that we'vecreated really enable you to be able todo that because it gives you afoundation and guide to get started Iwish that I had this guide when Istarted we're to save me a lot ofmistakes so like here's a story that youtalked about once before like well howcan me like is a million dollar mistakeor something with this T stock this is agood onecan you see that one yeah well it's agood one now the story it was not a goodthing to happen at the time probably oneof the worst days of my lifebut yeah so basically we were growingskin immunity and we were manufacturingin Australia still and you know you hearall this like China like it's cheaperit's easier it's better Langan go try itso well like yeah let's go try the Chinathing and we'll like tea China likeclearly it's a few yeah so we went overthe track to China and we met with themanufacturer would even met with the guywe did a couple of sample or to run so Iwasn't like entirely stupid I didn'tjust like be like okay cool done yepthat's our manufacturer we got a coupleof sample orders everything was great wesent it back to Australia to get testedno problems all as well we then one ofmy things that I was definitely not asstrong in was the manufacturing side atthat time yes and I was just like oh ifI could just not have to deal with themanufacturer again for like a year andjust make a really large bulk order oflike a year's worth of tea that wouldjust make my life that much better yeahbecause it's annoying having to orderthe stock move it somewhere get it allsorted yeah be constantly we just hadthis problem where we're growing soquickly we're constantly running in andout of stock all the time I was justlike I just don't want to run outanymore I want to be aheadlike would be excited well more likethree days ahead as opposed to yeah sirI wanted to be one year ahead that wasmy goal that was my dream and we so Iplaced a really large order for over amillion dollars us of teeth so andthroughout all seemed fine processesgoing well got the tea and stored it inHong Kong for a little bit because wewere we still had enough in Australia wethen after storing it in Hong Kong weshipped it to Australia that cost moremoney again because we had to ship itover and then it got stuck in customsfor like three weeks and that cost likeanother $80,000 or something so wefinally got this tea and we opened upthe tea and it was like the exciting daywould basically I think we were about torun out in two days of tea so it wasperfect timingyou're about to get it all going out andwe opened up the tea and it was likemoldy compost with metal bolts in itlike it was like visibly rotting well itwas absolutely disgusting I don't thinkI would touch it like without gloves onit was like waste nuclear waste no nobut it was just horrible and I couldvisibly see like bits of metal and stuffin it so I was like well clearly there'snothing to be done with this we evensent it off to the labs just to have alaugh to see what was in it and it wasfull of bacteria e.coli just all thesedifferent just lucky we didn't touch ittoo much anyway so we got it turned outeven throwing it out cost anotherfourteen thousand dollars that was likea ton of tea yes like a lot of tea itfilled we had like a warehouse space itfilled the whole thing like to the roofjust boxes and boxes and boxes and sothen we had the problem as well becausewe hadn't placed another order with anyAustralian manufacturer had to go backto manufacturing the product like mixingit up ourselves by hand when we're doinglike $20,000 a month like sorry we hadto descale up teamquickly had like 30 people alternatingdifferent ships packing t cost so muchmore money of course like someone handmixing and like blending and thenputting a tape like it didn't deservesin like the packaging is so much moreexpensive so that was a huge lesson onwhat not to do with manufacturing Ithink I just got a bit ahead of myselfand now we just order in much like moremanageable quantities not from suppliesthat we don't know as well I thoughtlike those couple of sample orders weregoing to be a good indication of alarger order but I haven't placed areally large order yet so I think justlike scaling up and building trust asyou go in a more manageable way would bea good tip and you talked about like solet's say you've can't with yousomeone's got their idea and it justkeeps coming back to them like youdescribed like that let's say you placethe order you get the samples you placethe order and you know it's all lookinggood you've got your moq minimum orderquantity you've booked that and youtalked about building an audience firstwhat did you mean by that yes so I meanbuilding an audience I mean on socialmedia usually that's where all of myaudiences live across social media and Iguess our email marketing lists as wellso and those go hand-in-hand as well youwant to simultaneously build an audienceon social media and use that audience toget signups for you know maybe yourpre-launch or your wait list for yourproduct via email so that then once youlaunch you can do a big email push outto those so social media is definitelyan Instagram specifically is still oneof the key places that I will go to whenstarting any new startup any new companytoday is still as well yeah so a lot ofpeople like yeah I mean founder has seenhalf how social media is doingwhat 1.4 million followers on yourInstagram account right now it's crazyso definitely Instagram has been inplace and I've built all differentcommunities on Instagram so across allof my different Instagram accounts Ihave over 16 million followers in breachwhich is not just on my branded orpersonal accounts either that's acrossdifferent niches and areas so aroundskinny meaty we built all differentpages like detox pages like health pagesfitness pages of recipe and food pagesjust basically like based off ourcustomer personas and who what we knewabout our audience and what theirinterests and interest groups were weapplied those to those accounts and thenwe're kind of able to grow these largeengaged followings around there's topicsso those are a great starting point forlaunching any new business in thoseareas now as well because we alreadyhave those audiences like with dropbottle that were able to instantlyinstantly but we're able to monetizewith the right product yeah so talk tome like if you were to start a new brandyou know this is an idea that keepscoming back to you you want to buildthat audience over Instagram just likeobviously we could talk about this allday even myself I could share a lot butwhat are some things that people can useto get started if you were startingtoday on building that audience onInstagram you're not gonna get a hundredthousand files over a couple of daysyou've built a massive like book ofpages where you can then you can getthem to shout each other out so you canbuild up really fast if someone's juststarting a cold hard scratch is thefirst business like what would you dolike how would you approach Instagram orYouTube you know that yeah yes wellbasically for any social channel there'swhat I call my like a three C's ofcommunity yepand so those are like the three kind ofkillers that I always think about whenI'm starting any new social account andthis works across the board as well notjust on Instagram so there is a conand collaboration and consistency yepso I guess if we just break down each alittle bit content-wiseit's about posting the content not justthat you want to see from your brand andwhat you think your brand is but thatyour audience actually responds to soit's breaking down and I call it contentweighting so weighting your content moretoward the things that your audiencereally responds to and loves and notavoiding the other things but justhaving a larger like an 80/20 kind ofrule so 80% like popular engagingcontent and 20% you know things that youfeel like product and promotion sort ofcontent so and I call it I have thisother thing that I call our contentterritories so I break down the types ofcontent that we post on our account intosome different territories so for thefifth we had things like rest andrelaxation aspire and inspires the kindof more motivational content we had likean explorer kind of one which was travelcontent so there were all differentthings that our audience we knew thatour audience was interested in and thatwe knew because we'd posted similarcontent before so it's just like gettingit's testing different types of contentuntil you find that there is cool kindof areas that your audience reallyreally engages in with so that from aContent perspective that is probablylike my number one tip just postaudience that you're kind of postcontent that your audience wants to seeand so then there's takes us onto thecollaboration stage and this is probablythe most important stage for growth socontent is like your foundation of youraccount you have to have content ofcourse that's always going to be therecollaboration is definitely a step thatsome people will miss and bycollaboration I meanactively working with other pages onInstagram other brands on Instagram andinfluences on Instagram so by pages Imean like things like those verticalaccounts that I was talking about beforelike detox pages like health pages ifyou're in like a similar niche to us orfashion pages and there's heaps of themit's like week on fan pages yeah exactlyso yeah niche pages fan pages verticalaccounts whatever you call them gettingin contact with those usually they'lleither have their email and their buyeror this platform called kik um which alot of them still use or telegram itjust depends it'll be in their buyer oryou can reach out to them via DM and youcan either if you already have afollowing you can trade shout outs soit's like just a mutually beneficialrelationship so say you have 5,000followers and they have 5,000 followersyou both shout each other out basicallypost a piece of content and mention theother page in that content and you'vemutually grow of each other or there'spaid shoutouts so if you're juststarting out from early days you couldpay for some shout outs to get you thatinitial traction and attention from someof these pages where you know yourtarget audience already lives andanother thing that I'd recommend is notjust paying for shout outs but payingfor engagement as well so this isn'tsomething that you're going to alwaysneed to do down the track but in theearly days of an account you can getreally huge attract and really hugetraction if the right people areinteracting if influences and the rightpages from your nature interacting withyour account because it's growing youraccount within that niche so gnashingdown on your account is really reallyimportant so focusing content aroundlike what your nation interest group issurrounding your product is reallyimportant because you know that's theway that the Instagram algorithm worksit attributes like followers andaudiencesdifferent niches shows content on theexplore page for example and even thecontent that comes up in your newsfeedbased off your interests and what you'veengaged with in the past so it's reallyimportant to be niche specific at thesame time so that's when you're workingwith pages so either for paid shout outsand paid engagement or paid engagementjust means that they're engaging withyour posts when you post so making surethat they're liking that post andcommenting on that post earlier ratherthan later and then another form ofcollaboration is brand to brandcollaboration which is huge as well sowhen you collaborate with like it couldjust be one other brand or it could befor a loop giveaway with a lot of otherbrands yes the giveaway is basically yesso you collaborate with another brandyou host a giveaway you havecomplementary products so not competingproducts it would be like okay skinnymeaty makes sense to collaborate withlike a health or beauty company so maybelike a scrub and then maybe a bikinicompany as well because all those thingswould go hand in hand the same peoplewould be interested in doing a detoxthat would be interested in buying abikini and etc so that just makes sensein that way so collaborating withlike-minded companies to leverage offeach other's followers and account andgiveaways are just a really really corecentral way to grow so the fifth forexample we did a tag to win giveaway andwe got 80,000 tags on the post and grew20,000 followers overnight and we onlygave away two watches so yeah it was avery low kind of cost and really highreturn so then yeah so brand to brandcollaboration and in the last way andthe way that I use for all of my brandsis influencer collaboration so this iscollaborating with social mediaanalogies more so not the fan pagesthese are real people that have grownengaged audiences around their interestsor around themselves like if they're aTV personality or something throughexamples so people all follow them onInstagram and the cool thing aboutinfluences is that they already havetheir audience's prayer and trust andthey're able to leverage that prayer andTrust on your brand's behalf so you'reable to kind of scale that trust thatcan take years for brands to build inthe past really really quickly at anunprecedented rate so it is a hugeopportunity for right now because thisis something that is working now andit's something that wasn't possiblebefore nobody you know there weren'tlike girls that lived like literallylike the whole girl-next-door thingwhere they have 200,000 Instagramfollowers as well like these people justdidn't exist like five years ago yeahwhen I first started can he maintaininfluence there was somebody with athousand followers and that's how wediscovered influencer marketing in thefirst place a girl from Tasmania boughtour tea we didn't send it out to her anda thing she loved the tea she lost someweight doing our tea talkswho took a before and after photo postedit to her Instagram and we had ourbiggest day of sales ever and I was likeoh wow like so every time I see a girlwith like over a thousand followers I'mjust gonna quickly reach out to her andask her whether I can send her some freetea in return for her posting and at thetime that was like this crazy idea likepeople would be like what do you meanyou want to send me tea to just post itlike of course like and like 95% ofpeople would just do it in return forthe product now it's become an entiremarket and it's a huge huge industrywithin itself and I have an influencermarketing platform as well called heyinfluences and the fact that I've chosento focus on that as a product shows justhow powerful this was for my ecommercebrands it's something that has beenintegral to the success of us growing sothere's all different ways to kind ofwork and collaborate with influencerand maybe we'll come back to a few ofthose later but the last see sorry sorryI didn't I liked it this is good this isbad away so we've had content we've hadcollaboration and then there's finallyconsistency so consistency there's twokind of reasons that you want to beconsistent one is because most socialplatforms prioritize accounts that postmore frequently frequency of posting isone of the things that affects thealgorithms of most of these platforms sothey want to of course show more contentto people that are more engaged withtheir platform that are postingregularly so consistency is good in thatway but consistency also createsmemorability through repetition so ifsomeone if your target audience or yourcustomer is seeing you show up everysingle day again and again in thenewsfeed it starts to continue to buildthat relationship with them and so againyou're able to scale that brand equitythrough consistency it creates that muchwanted front of mind association withyour product it's like when you'rethinking of okay I need a new car andlike three car brands that you like popup in your head you want to be thatfirst thing that pops up in someone'shead you want someone to be likeentrepreneurship founder like it justit's those words that have thatassociation so when you do show up everyday and you are consistent with yourcontent and with your community you canstart to build that front of mindassociation which is just one of themost important things for a brand soyeah they're my three C's yeah communitycontent collaboration consistency yeahthat's awesome then yeah just on thecontent piece like one thing that I'vefound with a lot of Instagram accountsis the reason that they lose engagementis because they lose that consistencypiece it is so okay hmm like for founderwe've posted seven to ten timesthe past three years Wow but it's ahuman every single day and that's whyyou said to me other day like found hisaccounts like super engaged like reallyguys yes you guys posted me the otherday and it got like 17 18 thousand likesand I gained a thousand followers on mypersonal account from being justmentioned at the very end of the captionyeah I was like keep doing it let's talkabout like a little bit more on theinfluence of marketing piece because Iknow that there are a lot of people thatperhaps have created let's say the Lordsof brand and they've sent out productsand they don't get a return and thenthey just don't believe that it works itdoesn't work anymore or yeah you knowthis influencer marketing stuff issinking ship yeah I think first up thereturn section I think that when you'relooking to get a return in anything andany form of marketing you have to knowwhat that return was going to be youcan't just put something out there andexpect that something to just come backin so I think focusing on what theresult is that you're looking toward andthe way that I generally go about thatis by determining my goals before I seta campaign or before I set acollaboration I think from the veryoutset what do I want this campaign orcollaboration to achieve and those goalsI generally break down into four mainareas which are increasing brandawareness generating content growing mysocial following or generating sales sothere the four kind of main goals that Ilook at before starting any influencermarketing campaign and then you're ableto kind of work backward from that goalor reverse-engineer that goaldeconstruct that goal to be able toachieve the result that you want so thenonce you know what the result you'reworking toward is you can apply the typeof campaign through that so an examplefor a brand awareness campaign would bea product for post sorry for a brandawarenessor for a brand awareness goal would be aproduct for post campaign so that'sbasically where you send out a productin return for the influence of postingon that product to their social channelnot every influencer will do this ofcourse this is a micro influencerstrategy so for people with definitelyunder 50,000 followers usually under20,000 followers closer to that 10 to15,000 follower mark is the kind of hotspot for in terms of follow a level fora product for post campaign and againit's good to know that not every singleinfluencer is always going to post onyour brand it's about relationshipbuilding with those influences at thesame time making them feel involved inyour brand's story making themunderstand why you chose them why youselected them why you think that youraudience will under your customers willreally engage with that product so it'sjust making the influencer feel kind ofspecial and understanding why it'simportant to be working with your brandthat you know it's kind of like PR in away you send out a thousand pressreleases and maybe you'll only get a fewarticles written but I mean you're notgoing to send out a thousand productsand only get a few posts I usually theindustry standard completion rate ismaybe like 50 60 percent of theinfluences that you send out product towith you know the right follow-ups willgenerally post on that product so that'sfor the brand awareness goal forgenerating content we just tweaked theproduct for post campaign a little anddo a product the content campaign sorather than expecting the influencer topost it to their social channel youlower that expectation and you just askfor content or you might ask for alittle bit more content so say yourproducts worth something like $200 likev you might expect you know between 3 to5 images in return for gifting the watchrather than just one image and so brandsare constantly needing new content likewe spoke about in the content part of my3 C is to post to their social feed andinfluencer generated contentis the best content to post to socialmedia because it's platform native likethink about when you're scrollingthrough your Instagram feed and you seelike a stock image or an ad you justkeep scrolling that influencer generatedcontent makes you like stop and look atthe photo because it looks like it'smeant to be there so you get thatattention and attention is just becomingincreasingly hard to get like attentionspans are an all-time low the averagehuman attention span is like somethinglike six or seven seconds now in 2018and it was 12 seconds a few years ago soit's just dropping rapidly so to be ableto get that attention is so important soinfluencer generating content andgenerating content is a really reallystrong goal then moving on to increasingof social following like we spoke aboutin the collaboration section of my threeC's giveaways so running an influencerhosted giveaway like you you probablysee on Instagram influencers postingsaying you know for example with vthey'd say hey guys I have like twowatches to give away v of like kindlygifted me tag a friend on this post andboth follow v on instagram to go on thedraw to win and because you're givingaway two watches as well they'll bothfollow the account and you keep growingyour social following like that it'squite a cost-effective way to targetfollowing growing your social followingso it's good to have a really strongcall-to-action and then the last methodand goal so the goal is sales of courseone of the methods that you can go aboutfor a sales goal in terms of yourcampaign type in an influencer campaignis a personalized discount code campaignand they work really well because you'reable to directly attribute the sales tothat influencer you can say okay you caninstantly kind of know whether it wasworth it in terms of a monetary returnor not which is always going to be thebest indicator of whether somethingworksnot financially for a business so and Imean our brands like your your yourgirlfriend's brand as well well fishhave achieved great results using thisattribution kind of method of apersonalized discount code so basicallyit's like saying hi like my discountcode is greater 15 and you get 15% offstorewide using my code and you probablysee them on instead companies likeDaniel Wellington really popularizedthat method and grew very very quicklyusing that method so basically it justis a way to be able to know whether ornot the influencer did generate salesoff that and for example at the fifthone of our best posts in terms of likeROI and monetary return was we spent$1000 on a post with one influencer andwe got $23,000 in attributed sales fromthat one influencer over the space ofjust a week Wowand that was with a YouTube video andYouTube is pretty evergreen so if thatpost is still generating sales for ustodayyeah same time so and you guys have asimilar sort of story with health issuesyeah yeah yeah yeah that's crazy yeah solook we could talk about this stuff allday every day like you're and weactually kind of do yeah we do it's ourgreatest course like but she's Mortyshe's teaching it's not about me and I'mnot asking a questions it's actuallyfully scripted like you know it's it'sit's amazing but anyways long storyshort we have to work towards wrappingup yeah so for anyone that is thinkingabout starting an e-commerce brand orwant to start a business like maybethree pieces of advice you'd love togive and then we can work towardswrapping up yes I think that I'd have togo back again to start building anaudience as soon as possible yep youlike don't even need to have yourproduct like completely formed in yourmind yet you don't even have to knowexactly what you're going to do youmight just know the generalyou're interested in like you're likeokay I'm definitely you know interestedin the fitness industry and so you mightstart building an account and acommunity around fitness givingdifferent workout tips or recipes ornutritional advice whatever and start togrow that community there because thebest way to know that your product isgoing to succeed and to have goodvalidation early on is by having anaudience – already launched – so thatwould be tip number one my tip numbertwo would be and it's a quote from ReedHoffman if you're not embarrassed by thefirst version of your product you'velaunched too late when I launched skinnymeaty I literally would hand blend thetea put it in these little hideouscellophane bags wrap them up put like asticker on it write with a permanentmarker Smt or just do a love heart ohgod it makes me kind of stick on to thelike little cellophane thing and thatwas how I sealed the bag and then I putit in an envelope like literally justlike a postage envelope that you'd put aletter in because it was very flat so wegot to send it out for like a dollar andI'd ship it out people would get thislike random mix of herbs in the mail andbe like yeah so I think just yeah thatis just the number one tip if you're notembarrassed by the first version of yourproduct you've launched two lights youhonestly it's just about taking thoselittle steps and iterating on thosesteps to scale so you just you do thingsyou keep doing doing doing you make amistake you iterate or pivot a bit youfix that mistake and you keep going it'sjust problem-solving on your feet againand again so it's not as scary as itcould be then number three yeah so andthen tip number three would be build abrand not a store so there is a hugehuge difference in e-commerce it's afundamental difference and thatdifference is between building ane-commerce store and building ane-commerce brand in a store is justsomething that is thereyou have a product on it you make somesales you get some money and it's notshould be it is yeah exactlydrop shipping would be an example of ane-commerce store a brand on the otherhand is something that you're buildingvalue into you're building brand equityand you're building up an asset that oneday you'll be able to sell so it's ascalable asset so one definition that'sjust easy to understand of what brandyis is a brand is if you took all yourproducts out of your brand what valuewould be left over at the end and thatis your brand it is it's you know thingslike front of my positioning that wespoke about it's scaling brand equitythrough trust through influencerrelationships it's consistency andcreating a good product experiencearound your brand so focusing onbuilding a brand from day one so they'rethe three awesome well this is a greatchat Greta I think going yeah like yeahI think people are gonna get so much totake away from this interview now ifpeople want to find out more about yourcourse that you've published with us itfound out it's like a fully in-depthcourse takes you step-by-step throughGreta's framework people can go tofounder calm /e commerce and there'll belinks below this episode slash interviewbut where can people find out more aboutyour brands and and everything thatyou've used like all your bodies arework I would just follow me on Instagrambecause I've got all my links in thefire there as well yeah so at Greta it'sa really easy one yeah I also took theog handle that yeah awesome look thanksso much great it's a great fun thanksfor having me[Music]

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