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is that Mentos ready for the bestShopify apps I know I said I was gonnado the top three but I always like toover deliver to you guys so we're gonnado a few more than three but these aremy favorite apps for getting more salesimmediately in your store which is themost important part so the first one iscalled hurry by a lot of people haveprobably heard about this one it kind ofgives a little sense of urgency for yourstore everybody kind of uses urgency youknow as today is the last day for the20% off sale make sure you get your youknow final christmas deals black fridayright it's just kind of human nature toappeal to scarcity it's in a lot ofbooks that I've read on kind of thepower of influence and persuasion andthings like that and it simply works formy specific store it actually increasedmy conversion percentage by four percentand as we know it is only $6.99 a monthso literally on your very first saleit's paying for itself so if you get oneadditional sale just literally one notone percent one additional sale permonth it pays for itself it gives you afree trial it's very easy to set up wedo go to it you know extreme detail andexactly how to set this up in the bestway in the Shopify ninja master classbut this is one of my favorite favoriteapps just for kind of assigning a littlebit of scarcity for your buyers the nextone is called sales pop buy be kiddingand these guys do a great job Irecommend just looking at their entirestore they really understand kind of thebiopsychology and you know the Shopifycustomer credentials and kind of thedemographics so what sales pop is isit's similar to a couple apps you knowuse FOMO is another one proof is anotherone have you ever been browsing awebsite or something like that you'veseen a little pop up in the bottom lefthand corner that says you know Kevin inQueenstown New Zealand just bought thisamazing widget and so you know it kindof just shows you it gives people kindof the idea that other people are buyingthis as well and nobody likes to be thefirst one nobody likes to be the firstone to review a product on Amazon nobodylikes to be the first one you know tolike a Facebook page nobody likes to bethe first one to buy a product they liketo see that other people are doing ithuman beings kind of just havecrowd mentality it's just like walkingdown the street and if you see a bunchof people looking at something you'reprobably likely to look at it too sothis is beacons version of sales pop itjust basically says you know AnthonyRoberson in New York just bought thisproduct also so people say oh otherpeople are buying it right it appearsbeautifully both on desktop and onmobile and it makes a huge differenceguys and this one is absolutely free andthat's why there's probably 8000 reviewshere just because it simply works andit's a very very effective product thenext one is called frequently boughttogether so for those of you who knowanything about Amazon obviously I have alittle bit of experience there Amazon isthe biggest most influential platformfor e-commerce ever built in the historyof the universe obviously and so whatthey kind of pioneered or at least kindof spread into widespread adoption isthe idea of frequently bought togetherso what this kind of means is if youhave multiple products or multipledifferent kind of products in the sameniche or sub niche it shows what isfrequently bought together so like let'ssay for example that you had a camerastore so this would be you know likeyour Canon camera and it would sayfrequently bought together and wouldhave maybe a camera strap and a camerabag and a camera lens and a cameracleaner or something like that right sopeople don't know what other kind ofcomplementary products are also you knownice to buy with the product that theyare purchasing and so the frequentlybought together section says oh well youknow other people are doing this thatseems smart I might as well get all ofthese things that I need all at the sametime and it increases your average cartvalue by a ton which is extremelyvaluable for you obviously as a sellerso the frequently blocks togethersection is absolutely great and as wecan see here this one is you know verycheap again 500 $5.99 per month and theyhave a 14-day free trial so this isdefinitely a good one to use guys andit's black belts which is representativethe ninjas um but I don't have anyaffiliation I just use the productmyself so the next one is called spin asale so for those of you who don't knowwe leo or spin a sale they kind of werethe pioneers of this particular nicheit's kind ofthe next evolution of pop ups so a lotof people don't really like pop upsthey're kind of annoying you immediatelyclose them every time because they don'treally add any inherent value inthemselves you know sometimes peopleoffer you like a percentage off if youenter your email but people are justkind of so tuned out from it and soagainst it by nowthat they just kind of close it out ofhabit without even looking at it spinassailing wheelie Oh kind ofrevolutionized that by bringing it likea nice beautiful kind of spinner pop upthat has kind of like a Wheel of Fortunetype feelwhere you can literally win you know 10%20% 30% 40% off coupons literally justby clicking this little button andentering your email to claim it so thisdoes a couple things first of all numberone most important thing of building asuccessful Shopify store is an emaillist of interested customers so youcollect emails number two is you'reactually giving them a discount codethat they can use in real time whichincentivizes them to actually make apurchase on your site and number threeeveryone loves gambling everyone lovesyou know some people love it too muchbut everyone loves the game of chanceeveryone loves you know winning thingseveryone loves kind of just little gameslike this so it does so it appeals tothree human emotions all kind of at thesame time all of which are helping yourbusiness it's getting you more sales andit's collecting you email lists andpeople are having fun instead of beingannoyed by your pop-up so it's probablyone of the most important apps of all ofthe apps that I use integrates directlywith both clavo and MailChimp which wewill talk about next which are yourautoresponders this is how you sendemails to everyone so an autoresponderfor people who don't know basically justmeans if you have a hundred people whosign up to your email list instead ofyou know going to Google and Gmail andtyping a hundred emails to these peopleautoresponders send you no mass amountsof emails all at once so it'll send thesame email to all a hundred people whoyou've collected so let's talk aboutthis MailChimp there's two kind ofchoices here for your autoresponder forShopify the first is MailChimp very easyto use it's free up to I think 2000 yesyou can send 12,000 emails a month and2,000 subscriberscompletely for free which is absolutelyincredible they understand the value ofbuilding these templates to people andyou know once people start to build moreand more subscribers it becomes more andmore values with them and they arehave their templates built out and sothey don't migrate away from theplatform so MailChimp very intelligentlyallowed you a lot of value completelyfor free kind of to build marketdominance and so MailChimp is extremelyeasy very intuitive I go into a veryvery detailed kind of explanations ofhow to set up abandoned carts right soif somebody's coming to buy from you andthen you know their dog pees on thefloor something like that and then theyclose out of their window becausethey're mad at you know poor Rover who'speeing all over himself and then theylose the cart right so they were goingto buy from you but something came upand they weren't able to complete thetransaction so MailChimp has acapability of what's called abandonedcarts where it automatically sendsemails to people saying hey Kevin youknow you had this awesome droneaccessory in your cart and Shopify didyou want like did you want to buy itright and then you can send follow-upsaying hey we noticed as you had this inyour cart we wanted to offer you like a20% off coupon to come back to us and soit really makes the biggest differenceof anything you can basically possiblydo on Shopify is setting up yourautoresponder your email marketing andyour abandoned cart correctly all threeof which are possible and easy to dowhen I go in a very very detailedstep-by-step exactly how to do this inthe biggest way that's going to give youthe biggest results in the Shopify ninjamaster class so that is the choicenumber one this one is a little bit moreattuned to beginners it's free for youknow most of the things that a lot ofbeginners would need it for you knowonce you get past the 2,000 subscribersyou start to pay which is you know veryfair from an autoresponder perspectivethe one that's a little bit moreadvanced it's a little bit more advancedfrom you know an intuitive kind of setupperspective you can do some reallyadvanced stuff with itbut it's only free up to 250 contactswhere MailChimp gives you you know 2,000subscribers and so Clabby o is a littlebit more advanced if you already kind ofhave a store that's working you alreadyhave you know generating some revenueand you're okay with paying slightlymore kind of from the start for thesecapabilities and it allows you kind ofto do a little bit more you knowdirectly integrating with Facebookadvertising and just a few more advancedtopics and if you guys want me to gointo a video you know on reallyemail marketing I think it's probablythe number-one thing that differentiatesbeginners who aren't necessarily makingas much as they want to on Shopify andyou know a little bit more advancedpeople who are making significantly morebecause once you have an email list guysit's just completely night and day youcan click one button and you can send anemail and you print money it's literallylike having your own bank and when youpress one button all of a sudden youknow your hundred people in your emaillist or your thousand or your 10,000 oryour 50,000 or your hundred thousandpeople are reading this email and thenyou know even if you're converting atone percent it's just money flowing inso email lists are incredibly valuableextremely extremely profitable and it'swhat differentiates people who aremaking a ton of money online and peoplewho aren't necessarily making as much umthe next app I want to talk about iscalled confer CEO so conversatio and itused to be called receive full if you'vebeen around for a whileconversatio is a cool little app thatbasically instead of just sending thenormal kind of receipt that Shopifyautomatically sends out when people makepurchases from your store it sends out alittle bit more fun of a receipt so itautomatically will generate discountcodes and it'll say hey David you knowthanks for purchasing that awesome dronethat you bought today you know as a wayof saying thanks for shopping with ustoday here's a coupon for 10% off onyour next purchase within the next twoweeks and so it does this all for youit's all automated and it automaticallysends out emails and then highlights thediscount code to kind of try to you knowget additional value out of eachcustomer because anybody who runs anonline business knows that the cost of anew customer is exponentially higherthan the cost of selling to a anexisting customer that you already haveand who's already bought from you beforeit's just night and day difference andso receive or excuse me conversatiomakes it very easy to actually convertmore pre-existing customers just simplythrough the receipts and through thediscount codes that you're distributingthere and they're pretty good they giveyou a one of your main dashboardfeatures they'll show you you knowconversatio made you this much moneythis month just through receipts so youknow if you can generate an additional$19 a month from this app then it isworth it and it's it's obviously doingthat for all the stores that I run andthat I use for it you know it does itwithin an hour or you know much lessthan a single day but if you're juststarting out the $19 price might be seemhigh but you know they give a 30-dayfree trial so it's definitely worthchecking out and setting up and if youwant more details about exactly how youknow to set up conversatio to get themaximum conversions um I could do a kindof a more detailed video on how toactually set up these apps or as alwaysit's obviously available in the Shopifyninja master class which is available inthe description the last thing that Iwant to talk about so Facebook chat isthe future Messenger is the future it'sthe future of customer service it's thefuture of email marketing right thepeople who are understanding many chatmany chat is the most valuable thingthat you can possibly pay for right nowin my opinion onlineBar None I paid I think I pay $60 amonth for you know a ten thousand plusyou know quote-unquoteemail list where I can send broadcasts Ican create sequences I can answercustomer service requests and how thisworks and so just just because I wantedto make this a little bit more beginnerfriendlywe're gonna talk about Facebook chat byagain by diecutting this companiesabsolutely makes a killing but many chatis a little bit more advanced you can doa lot more with it it's for people whoare kind of have a little bit higher ofa budget and are really scaling for thefuture so eventually I'll probably makejust a complete video on money chatbecause it's unbelievably valuable it'scrazy it's weird it's where the futureis going it's moving away from email andit's moving into messenger BOTS andthat's what many chat is so if you guysare interested in me doing a mini chatvideo for Shopify just in general leaveme a note in the comments and I could doyou know just a super in-depth kind of atutorial for beginners on mini chat andhow to utilize the unbelievable powerthat many chat gives you but for nowfacebook chat is just a very simple kindof version of some of the things thatmany chat allows you to do and what thisis is it'll give you this it gives youthis little pop-up you know both onmobile and on desktop and if somebodyhas a question and you might think youknow my products really simple you knowI only sell t-shirts or a golf club orwhatever it is you have no idea thenumber of ridiculous questions that Iand my virtual assistants get everysingle day saying you know hey is thisis this golf polo going to shrink in thewash I'm allergic to cotton like is thisgonna be okay or you know somebody mightsay is this with this golf club fitsomebody that's 510 or can women usethis like you just you don't understandhow many questions people have andthey're just they're very close tobuying and just that little final humantouch of having a virtual assistant oranswering these your questions yourselfgives you such a huge advantage from aconversion perspective just giving themthose that final little thing becauseone of the biggest things that I'velearned from using these type of appsall the time is that people are oftenone little answer away from making apurchase whether it's you know a tendollar purchase or a hundred dollarpurchase or a thousand dollar purchasepeople just have these little kind ofyou know questions in the back of theirhead and if they get a human being who'sthere and they feel that kind ofpersonal touch and they get their finallittle question answered theirconversion rate goes from you know onepercent to fifty one percent with thefive minute conversation and having Ihave you know virtual assistants that Iuse full-time for all of my Shopifystores to just answer customer servicequeries 24 hours a day and it has beenone of the number one biggest factorsfor increasing my conversions and so thelast thing that I want to talk aboutreally quickly is Google Analytics sothis is Google Analytics for one of mysites we see that there's 15 activeusers right now but what were what we'recurious about here is what's called thee-commerce settings and so ecommercesettings is one of the most importantthings that you can do for your Shopifystores it gives you all types ofinformation about you know what pagespeople are most often visiting how longthey're staying on those pages whetherthey're leaving your website from thosepages so maybe they're getting you toyour car and then they're kind ofconfused and they leave and if younotice a pattern with that then maybeyou spend more time you know making yourcart more clear maybe you're maybe therewas an error on your cart page that'snot allowing people to proceed andeveryone's leaving your website rightyou would never know these type ofthings unless you actually enabled youreconsettings and so this specific website isnot an e-commerce site and so I don'thave it enabled but all you have to dois go into your Google Analytics comedown to e-commerce settings set up yourShopify store and then just click andNabal here and you can do some reallyadvanced stuff that I go really indetail in it's it's a little bit morecomplicated so I'm not gonna do it allin this video but if you guys areinterested you know I'm happy to do thatthe e-commerce settings that GoogleAnalytics gives you completelybeautifully synergistically integrateswith Shopify and so at the single clickof a button you can get all of theanalytics that you possibly need tocompletely optimize your store from acustomer perspective and from aconversion perspective and that's goingto give you the information that youneed to make very important profitabledecisions so those are kind of the appsthat I to use guys I hope you enjoyedthis video if you did make sure you dome a huge favor and click that littletiny subscribe button the red one slapit directly in its face and hit thatlittle notification bell so you stay upto date on all of the ninja knowledgethat's going to be dropped every day andall in the future guys so I hope youenjoyed this video and we will see youon the next one[Music]

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hello their bread idea hunters welcomeback to another episode of the brightideas podcast I am your host as alwaysTrent dear Smith and also as always I'mhere to shine a light on what is workingin the world of e-commerce and I do thatby sharing with you the tactics and thestrategies that have been proven to workby proven entrepreneurs and in thisepisode my guest is a fellow by the nameof Jared KRAS did I pronounce thatcorrectly Jared yeah Kraus Kraus JaredKraus and we're going to be talkingabout how jared has built his businessby buying existing businesses and if youmay recall I actually interviewedanother fellow on my show a couple offellows on my show one by the name ofShaquille Peraza and one by the name ofPhil D'Allesandro and so this is yetanother interview with someone in thespace of acquisitions before we get tothat we do have a sponsor message thesponsor for today's episode is HR F'sthat's a href Escom and when I am priorto discovering this tool I have to admitI wasn't really a fan of SEO I thoughtit was too technical I thought I waskind of late to the game and mostly Ididn't think I was ever gonna get anyresults but now that I've been usingtheir tool and have had the opportunityto have deeper conversations with a fewof the really smart folks on their teamas a matter of fact I interviewed theirCMO his name is Tim Timsoh gosh now remember getting the namebut I'll put a link in the show notesanyway I've learned a great deal abouthow when you have access to the rightdata SEO is not nearly as complicated oras scary as I thought it was so forexample what kind of data well wantingto know which keywords are drivingtraffic to a competitor's site supereasy to discover I could then target thesame keywords wanting to know how toimprove the rank for my youtube videosor wanting to easily perform detailedkeyword research to identify acollection of keywords that I shouldbuild my cornerstone content aroundor wanting to see for example popularpages on a competitor site all thatstuff and quite a bit more is reallyreally easy to get out of their toolit's actually a very amazing onlyall-in-one SEO tool that does far morethan just help you to build backlinks soif you want to grow your traffic and youwant SEO to be a part of that I stronglyencourage that you check it out and theyhave actually just launched a new betafor their keywords Explorer and addednine additional new data sources so lotsand lots of data for you to access so ifyou haven't tried it yet you can get atry out for just seven bucks and you cango to their website a href s.com and Istrongly encourage that you go give it ashot because you will be amazed at howpowerful it is so with that said Jaredthank you so much for coming to makesome time to be on the show pleasure tohave you here for the folks who maybebecause you're from down under maybe thefolks here who aren't too terriblyfamiliar with you yet let's start therewho are you and what do you do yeah I'mfrom down on des I've been to the USactually used to live in Park City for acouple of months I was just snowboardingbut what do I do I justI buy website businesses and most of mytime now goes to teaching people how tobuy them started off with the I used tobe a plumber and I just really hated itand I wanted to saw everybody have thislifestyle of being traveling around theworld and making money I was like yeahthat's that's what I want and I foundmyself and I was I was working in Egyptand I was working as a dive master and Irealized that enough was enough I don'twant to go home broke back to plumbingand Haiti in my life I want to mm-hmm Iwant to just jump online and work outhow I can do this so I jumped on aliterally just pulled up Google this isback in 2013 I typed in how to travelwell and make money onlineyeah and there was a lot of differentthings that came up but what was mostprominent was like travel bloggerstrouble bloggers travel bloggers and Ithought alright cool I put my hand upI'll become a travel blogger and I didthat for so long just hustling reallyhard and realizing how hard it was tomake money from trouble bloggingespecially now everybody with an iPhoneyou know they're your competition righteverybody wants to be that lifestylewhere they get paid to travel mm-hmm andso I had to give that away had to givethat up and I decided I'm gonna startyou know building a website at a properbusiness and I started to build my ownfirst drop shipping businessand I just failed miserably because Ididn't know what I was doing like I Iwas started selling travel Floridaproducts and I came up with like againstlike the biggest competition there isand I didn't know how to do marketingvery well and it just flopped I've madeit sold a couple of products and made alittle bit of money but I went home withmy tail between my legs and for I've gota you know stick it out of plumbing andwork out something else and I cameacross the stat that 90% all startupsfail and I thought well I startedlearning about how to run somebusinesses online businesses why don'tgo and buy onelet's pass that failure rate and that'swhat I did I just dumped on my trustyfriend Google again with this the mostamount of education you can get andtaught myself how to buy our websitesand I bought one and then I've made areally good return on a matter of yourthirty percent return on my firstbusiness and I thought well this is thisis much better than investing in thestock market and which I was doing froma younger age and then I decide what wasthe first site you bought what did it doso it was I don't really have it now itdoesn't exist because it's just sort ofoutdated and website where people couldsign in and become a member to getaccess to a whole list of whole sales toyeah to start their own drop shippingsite it's kind of membership based modelso I bought that one and I grew that andI look a lot how to do really goodcontentknocking through that and then I boughtyou know seven months so it was aboutseven or eight months later I thought Ineed up the ante if I wanna get out ofthis this plumbing gig and I boughtanother one and then you know after youknow year from my first one to the earfrom buy my first one I was making morefrom my full-time because a plumber so II quit and I went traveling and then Ibought another one and then peoplestarted finding out and that's why Istarted teaching people like can youplease teach me this stuff yep so thesecond one what was the second one dudethe second one was a dropship business Ibought it off the back end of flipper wedid a we did a little deal just awful ifI found on flipper and they were on adifferent broker and they just weren'thappy with how it was goingnobody showed interest so I've got areally good deal and I was lucky enoughand I was lucky enough to get a seven Imean a hundred percent return in sevenmonths but the thing with that businessis it took me a lot of time to do thedue diligence on financials because theyit was an Aussie based business but itwas being sold in US dollars but theyhad a foreign currency as well so it wasthree types of currencies all all justlike jumbled up and I got my dadinvolved and I was like dad just tell mewhat to do like I don't know how to lookat these numbers properly and he he toldme don't go I am by this website it'snot a not a good investment and he wasjust trying to keep me safe but I I hadthis this gut feeling that was a goodinvestment and I was prepared to take onthe risk you know as a calculated riskand I was prepared to take on what riskcould have happened compared to you knowwhat I could have achieved and luckilyenough the stars aligned for that one soyou got it off the back in the flipperand had some currency issues to make itdifficult to do the due diligencewhere did you borrow any money to payfor it or did you just pay cashyeah this one was all my websites I'vebought of cash yeah okay it's hard toget financing for websites there's somethings coming out now and you can usit's not it's easy here yeah you've gotLen though have you heard of lenva calmso they do lending particularly forwebsites and their terms are quite harshwhere you've got to really pay like abig deposit like I'm talking sixtypercent deposit to get financing but Iguess you can you know you can getbusiness loans I don't know how easythey are to do this taste it's prettyeasy it is in the States there's aprogram that we have called the SmallBusiness Administration or SBA and sothey're kind of commonly called SBAloans and essentially the SBA tells thebank you know we'll guarantee halfbelieve it's half alone so it makes it avery low risk low risk proposition forthe bank and you can get as many ofthese loans as you would like as far asI know I've got a couple of them alreadyand I know that other people she loseput on my show he's got a bunch of themand it makes it very very easy and youcan finance up to ninety percent of thepurchase price which is also prettyphenomenal so you can get a incrediblecash on cash return if you buy a healthybusiness so in your case and you'vebought more since the the second one Ithink you're up to three you've bought athird is that correct yeah both three intotal want the first one I'm not usingand I've just got three that I run nowokay and the three that you run now arethey all in the same niche or they alldrop shipping sites or are theydifferent what's what does it look likeyeah so what I run now is the mybusiness where I teach people so that'sa you know it's like a coaching type oneand then I've got to drop shipping onethey're both two very different nichesone is selling hanging chairs likehanging egg chairs and hammocks inAustralia and I just bought that becauseit was a quite a good business and Ibought I want to remember flippers andthen thethe one before that was the the one thatwas in foreign currency and had all thisall this fun stuff with the financialsthat one I sell tailor-made suits andtailor-made shirts and pants and stufflike thatfor men and women so it's not they'renot niches that I'm particularly I wasparticularly strong in but I knew thebusiness model really well and Iunderstood it and this is something thata lot of people come to me when theylike want to buy website they say Jaredwhat sort of you know I wanna buy awebsite with something that I'minterested in man they don't realizethat it can be quite hard to find thosebusinesses I've been I've looked forbusinesses in surfing and stuff that Ilove but they're just you know I haven'tfound a whole lot that are available forsaleyou know it's better to stick to whatyou know and what I mean by stick towhat you know is not black if I know alot about surfing try and find one ofthose but if you if you know how– dropshipping site works or FBA site worksand you understand it then work outwhich one makes more sense to you FBI ordrop shipping and then go with that yepso for someone who's never dropshipbefore this guy to me it seems like okaywell all I have to do is find a sourceof traffic which there are a number ofsources many many sources of traffic andthen I have to find suppliers who aregoing to agree to dropship it doesn'tseem like it would be any morecomplicated than that yeah that's that'sthe easy version so with shipping andthis is a debate you know drop shippingverse FBA and and that goes on and withdrop shipping yeah you can find productand here you can find traffic but thequickest way to grow is throughmarketing and you do get better profityou know you get your I wouldn't saybetter profit margins because depends onthe different products and where you buythem and how much you buy them from bulkif you do do the FBA model but the coolthing about drop shipping is that youdon't have to put up some upfront cashfor buying bulk of inventory so you canput thatin SEO if you wish or marketing like PPCmarketing so when you buy for the sitesthat the to drop shipping sites thatyou've purchased did you know in advanceyou wanted to buy drop shipping sitesand if you did was there certaincriteria that you were specificallylooking for or are you just kind ofbrowsing Empire flippers or wherever yougot them thinking that one looks cooland that one looks cool how did thefinding it process work for you yeahso I did want to look for drop shippingbecause that's what I had learnt Itaught myself a lot through that firstone that I made many blunders thatmm-hmm and like the I like that Iwouldn't say niche about the businessmodel and my criteria for buying themwas like is it a product that is easilyreplicable ma'am and if that's notsomething I want and the reason being isbecause when you go on Flippa or allthese other different types of sitesthat don't make you sign an NDA which isa nondisclosure agreementhmm you can take that information onlike what products are selling reallywell and just easily replicate thatbusiness like you said just find thatsource of traffic and find us a lot andsomebody could be can you can becomeyour competition overnight so that's notwhat I wanted and I threw a lot ofcaution to a lot of people to reallyconsider like are they buying a sitethat is easily replicable because youknow then you got a lot of people thatare in that same pool in the sameindustry so that's something that Ididn't want so that's why I stuckI found a hanging chairs and I thoughtwell this is this is you know somethingnot a lot of people doing thisespecially where the business is thatI'm I had perhaps sorryin Australia I checked out mycompetition that wasn't you know wasn'ta whole lot in the same of the suits atthe time there weren't a whole lot ofpeople doing tailored made suits andbringing them into Australia and sellingthem to Australians mm-hmso I bought that one and it wasn't theseproducts weren't something that was afad it wasn't something that was gonnadie off in 3 2 3 4 5 years people alwaysget me so that was a criteria ofsomething that I really wanted as welland I also looked for profit marginsbecause I didn't want to buy somethingwith like just such small profit marginsbut had to like really rely heavily on alot of traffic I wanted to have a higherprofit margin and have like stabletraffic for the site where I didn't needto straightaway invest heavily in SEO toensure that that traffic was gonna staythere or grow so what are some of theoperational challenges that you've runinto now that you have more than onebusiness that you've purchased uh so mythe second business I bought I wasspending a lot of time on my firstbusiness and then when I bought thesecond is business I had done a lot ofcontent marketing and I had a lotscheduled in so the challenge be like mychallenge was having a job and having totwo businesses so when I bought thesecond business the challenge wasensuring I could make it run really wellwithout me now the cool thing about thesecond business that I bought is thathad two employees and that allowed me tohave a lot of it automated but then Iautomated another process and thechallenges is severe honest I didn'treally have challenges because I didn'tI didn't buy businesses that were toomuch work for what time I had except forwork wise and then I knew when I boughtthese businesses like maybe there was ashort amount of time that I had like Igot a really hostile hello for a goodmonth or two months to get this partautomated once I did that then it wasvery streamlined and that's why I wasable to buy my second one and then mythird one and then start teaching peopleand that was the goal my my initial goalwas like I don't want to get intothis industry of buying sites to buymyself many jobs of like I've got thisone here that takes me 20 hours aninsulin the takes 20 and this one thattakes 20 hours and all of a sudden I'vegot three businesses taking me 60 hoursa week and that's like exactly what Iwas doing plumbing but I'm stuck in abox of a room trying to run thesewebsites when I'm not outside which iswhat I really love so my biggestcriteria and that's a great thing thatyou brought up is that my strongestcriteria is that I didn't want to dothis to become super rich and superfamous I did this because I wanted tohave a lifestyle absolutely the samereason I'm in the online space as wellas it allows you to accomplish a certainvery desirable lifestyle so it wouldseem that now from the trafficperspective the two that you bought werethey getting the bulk of their trafficfrom SEO or from ad campaigns yeah sothe first one was or both of themgetting him from SEO actually and then Iknow sorry this the sec the last onethat I bought bulk of it was coming fromor was a mix it was coming from SEO soorganic and then also they were payingfor Adwords and the AdWords account wasquite consistent and getting sales in soI've just looked more about Adwords andI'm not a gun and Adwords unfortunatelybut I you knowyou know I've been on the phone on thephone with Google and they've all helpedme optimize my campaign here there andthe the second one I bought was SEOparticularly SEO and I did start runningFacebook ads when I started getting goodat Facebook ads and I had some otherpeople help me with it they were no goodand this is a big blunder than a lot ofus make as we go away and we outsourcehelp and we spend a bit of money and wedon't really get the results we wantthat's something we've got to be carefulfor but absolutely yeah the foot so mixreally the the suit business mainlyorganic SEO and a mix for the chairbusiness okay so do you have folksthat are now running in managing andmonitoring the campaigns for you do youhave folks that are creating content foryou because you know obviously if you'renot continuing to grow then essentiallyyou're dying so you can't just leavethem sitting there and think thatthey're just gonna print money forevercorrectso I have had people help me with SEO onthe suit business and I do the work forthat for the chair business a little bitas well I've still got one employee forthe suit business that runs it and doesthe customer service and the orderingand dealing with the tailor and all thatsort of stuff and then somebody thatdoes some of the work as well with thethe marketing and then myself I do alittle bit of AdWords with the chairbusiness and the day-to-day maintenancewhich is very it's quite a seasonalbusiness nobody bought wants to buyoutdoor chairs in in winter so at themoment it's not a whole lot of work tobe done with it and roughly aroundChristmas time that's when we get busybecause we have a hot Christmas sure nowI gotta forgotten the question I wasgonna ask yourself to come up withanother one terms of managing the thepeople that worked for you are are thereany mistakes that you've made along theway that actually sorry I remember myquestion I'm gonna go back and ask butwhen I ever want to ask I like yellowinto the I thought well yeah we remindme of that one when we get this one donewhen you're doing the due diligence onthese sites how did you ensure that youweren't buying a site that had builttheir SEO on black hat tactics there yougo so this is why I hate refs is goodright that's how I'm gonna say I wasgonna say just after that I had tripsit's a really good tool and I used a Hrefs there's there are other tools SEMrush was free when I was using it aswell and there's a really cool tool Idon't know if you should know it now theneil patel it's go tool so using thesedifferent tools to help yousee you know if they've done like ifthey've got heaps of like spikes intraffic because of like pbn or somethinglike that and what a pbn is a privateblog network so I would stick away froma PBM now that's not so like I don'tknow whether you call that blackhatbecause people are still using it andGoogle does I think depending on thesites that are linking to it if it'slinking to it and it's got no relevancethen it's I feel it's dodgy and that'ssomething I like to detect is like whereis that traffic coming from and and whyand that's how I would detect like theirshady blackhat no-go SEO tactics ifyou're gonna buy a website yeah actuallyhref makes that ridiculously easy to doyep yep where all the links are comingfrom there's just so much reporting youcan do there's a site audit tool inthere and you just punch the URL in andyou get just scads of information like Iwould punch your site in while we weretalking and I can see you know how manybacklinks you've got how many referringdomains you've got how many organickeywords your ranking for what thetraffic looks like with a graph ofgrowth of referring pages growthreferring domains new and lost referringdomainshow are we looking since it's such ayoung site cuz I haven't used I haveseen colonial yeah your rank is stillpretty high at 35 million two hundredand sixty three thousand eight hundredthree so you've got some work to do onthat one since maybe four months ago youmight have seen some changes then yeahyour grasp of referring domains so backon July 14th you had zero and now youhave 49 referring domains there was abig spike in referring pages from aperiod of about July 21 through toFebruary 17th and then it dropped off ofher amount and then it's been climbingsinceand a good portion of your traffic'scoming from not surprisingly Australiaand then the United States and I've onlyjust getting that happening yeah andthere's there's even i mean i i've beenusing the tool a lot but there's still awhole bunch of stuff that i've nevereven used inside yeah cuz there's justso much there it's crazy yeah it's agood investment right like yeah ifyou're really you know if you're reallygoing to plug away and do SEO and learna lot and not put that responsibilityinto somebody else then it's worthwhilegetting and that was your next questionwas like i was going to talk aboutputting responsibility into somebodyelse yeah where you were gonna ask wasthat what you know something about stufflike how do you how do you so when youone of the great so having staff isincredibly valuable there are I thinkthere's two mindsets out there there'swhat I call the 4-hour workweek mindsetwhich is hey I just want to delegateeverything and then there's the employeemindset which is I want to hireinternally and we use a hybrid model wehave a fair amount of delegation tovirtual assistants because for somethings it just doesn't make sense for meto pay like a u.s. wage and then I haveemployees as well but for both we relyheavily on our documented standardoperating procedures I don't know howpeople do it without operatingprocedures because how do you ensurethat things are getting done the way youwant them done so I'm curious maybeyou're one of the people who doesn'thave procedures or maybe you do I didn'tout of time and now I dowhen I first cuz I bought a black I hadmanage staff lots of stuff previously inmy like my role as a plumber I was asupervisor for quite a large plumbingfirm and running big shopping centersand stuff like that so and you had alike manage hey that work but I knew howto work with people but they were notbuilt my first businessit was using two VA s and they alreadyhad you know some SOPs and theirdifferent systems that they use in waysthey ran things and the cool thing thathappened with this and this is a massiveadvantage to somebody is buying a sitewith the VA or with an employee asthey'd taught me so much about thebusiness and so much about how they workand I came in with an open mind andreally allowed them to share like thisis how we do this and this is why andwith my skill of going all right cool Ican see where you're coming from and seehow you're doing it that way and whylet's see if you can make your jobeasier and quicker by doing it this wayhow would you like that and then we justlike I just changed a few little thingsthat they had already been doing butthey were already quite efficient in anyway so I was lucky like I was very luckywith that and then when I started hiringdifferent salespeople for you know thecoaching business and stuff that I'mdoing now I didn't really have systemsin place and I started then I got amentor and he was just like full systemsfocused and I went through and I createdthis massive like flow chart of systemsthrough Google Docs and stuff like thatthat could allow people to see like thisis what you do when this happens or thisand that and then you do it this way andeverything they needed all the trainingwas there everything and now that I hadsystems like it's just it is it doesallow you to do the 4-hour work weektype deal where you mention like you canhave videos as long as you've got themrunning through the right system andthey reach out when they really need toor they can't work it out for himselfthen it's it's so good it allows you tohave that lifestyle and work great manwhen I didn't have them when I didn'thave themI was working harder and like managingand trying to like micro or firefightingmaybe yeah exactlywhereyour systems of resided I still inGoogle Docs yeah yep well at the risk ofshamelessly plugging my own softwareprogram we we have an applicationdesigned specifically for that calledflow stirrerit's a wholesome Closter app and one ofthe biggest cuz we started off with themin Google Docs as well and one of thebiggest benefits of putting them intoputting your SOPs into a proper softwareapplication whether you pick mine orsomebody else's is the ability to toknow what's going on so for exampleyou've got a VA you've assigned in thisworkflow they have questions about itand rather than having them just sendyou an email which is maybe unrelated tothe document you can add mention eachother back and forth we can upload filesI can give them I can if I have a reallylong workflow that has multiple stepslike for a podcast episode as an exampleit's broken up into a pre-interviewsection the interview section thepost-production section the promotionsection of the YouTube section and I candelegate the tasks and each one of thosesections to different people on my teamand give them different due dates andthe whole system alerts them and alertsme and if things could go past two datesthen you know I would know and theywould know and so forth whereas withGoogle Docs when we were there we youknow we just relied on email and itbecomes a bit of a tangled mess becauseyou got all these emails flying all overthe place but how do you connect themall to which document and so forth andso on yeah and that's why you can dothat with that slack but I daresay youknow having jumped between two is justnot idea and I agree so thanks for thatyeah no problem and we also have ifyou're into HRF in particular we have amarketplace in the app where if youdon't want to build your own standardoperating procedure if you'd rather buyone on the marketplace is increasinglygetting more and many of them are freeat this point in time because we'recreating them but I'm also recruitingother influencers who have specificareas of expertise that for example Idon't and they also have an audience andthey're starting to create SOPs thatwill be in the available in themarketplace in the near future to beable to do you knowwhatever it is that's aligned with theirparticular expertise and that can be Iknow in my experience I've sold severalmillion dollars worth of SOPs now so Icame to realize almost by accident thatpeople really value them but they don'twant to make them because it's a lot ofworld I don't know how or they don'tknow how and it's much easier to buy youknow like to use a simple metaphor toget a much easier to buy a dinner recipeand then edit a few things to your ownparticular liking then to start yourdinner recipe from scratch becausethat's a lot more work totally agreetotally agree so let's finish off withbecause I'm running up on a hard stopfor timeif you were to so someone's listening tothis and they're thinking you know hey Ikind of want to buy a site I like theidea by an existing business but Ireally don't know where to start solet's give a two-part answer one how doyou think they should go aboutdeveloping their criteria for what kindof business they should look for andthen number two when they maybe findsome candidates what are some of thethings they should really watch out forto make sure they don't make a badinvestment yeah great so how todetermine what business should you buyfor yourself depending on where you'reat in your journey old your knowledge oryour skill set and I talked to Gregsorry Alex champagne from Empireflippers about this and when we talkedabout this we realized that people havedifferent skills and different hobbiesnow when you don't know anything aboutwebsite businesses online business thefirst thing you want to do is learn afew different business models and I'mtalking like drop shipping amazon FBAaffiliate sites and there's a wholethere's a whole different bunch likeyour SAS businesses and lead generationbusiness and brokerage types websites aswell once you learn a few of thosedifferent ones then see and feel whichone you gravitate tomost because you understand it mostdoesn't mean that you have to look for asite that's like that's like I saidbefore I want to look for a site that'ssurfing you really narrow your searchdown and you're almost narrowing it downso much then then you can't for that youcan't find them yeah so like to tellpeople is to find the site find thebusiness model first that suits youfor me that was drop shipping because itwas a girl out it was going to allow meto do the Tim Ferriss 4-hour workweekand then when you when you have thatthen start working out what you likeabout different types of drop shippingmodels or different types of affiliatesites and then you can start to buildyour own criteria of what's gonna workfor you and the biggest thing that Iwant to throw a caution to people isthat when you find this site and sayit's selling and I'm not into likephishing or like I'm not into suits alot and sitting down and hanging chairsand stuff is that to really beopen-minded about the business model andlearn how to because what people tell usis that we need to follow our passionright the your whether they say your petyour passion forget what forget the andthe saying but I believe that there'snot just we don't just have one passionI believe that we can be passionateabout different aspects of what we do Irealize this with my my job that Ididn't like plumbing I didn't want to doit but I knew that when I found bitsthat are better alike I could reallystart to enjoy my job a lot more andit's the same one you're gonna go andbuy a websitedon't be so closed off to a product oran industry or whatever it is thatyou're like that just doesn't gel withme be open to it because you can usethat as a really good investment to helpyou achieve a lifestyle goal and you canfind passion in as well so the firstoffers I would look for the businessmodels what resonates with you the mostand then what sort of skills do you havefrom either your job or a childhood orwhatever that you could instill into abusiness that you are looking at likefor myself like I had worked with a lotof people and I was able to managemanage people and work with people andthat's a massive skill set and that'swhat I have the foundation of how Ibuilt like what I'm what I'm buildingright now is because I can connect andtalk to people and listen so if you caninstill different skill sets and see anddetect where you can install differentskill sets into different businessesthat's gonna help you sort of narrowdown your criteria so make sense it doesand I would add for the 8 for thelisteners I would add one other thing tothat whatever you're buying today isn'tthe thing you have to run for the restof your life and that you know you cango and take courses and go to school anddo stuff to learn things or you can buya business to learn things and I willassure you that you will work far harderfar far far far harder to land sudden tomake a business that you've purchasedmore successful and the lessons youlearn will be phenomenal in thatexperience and so maybe in the beginningbecause analysis paralysis is a hugeissue for every person who has a braineyes and ears and especially whenthey're new and so when you know you seeall these businesses is very easy to getin the habit of going oh well no thatdoesn't fit this criteria no no no no nono no no no no no and then you never buyanything and then you never make anyprogress you've got to figure out onethat you think you know what I could runthis for a year I could learn a greatdeal I could make a bit of money andthen but I could increase the value ofthe business during the period of timethat I own it and then I could turnaround and sell it in this exact sameway that I bought it and now armed withall those lessons and that experienceway more so than the money that you madebut if you do a good job here and sellit for more than you paid for it nowyou're in a position to to do maybe alarger acquisition the second time roundor something more aligned in a certainindustry or niche because you discoveredsomething alongthe way of being in the trenches thatyou would have never ever learnedhad you not rolled up your sleeves andgot in there and started digging ditchesevery day because books and courses andpodcasts and videos you know you'resitting there listening but it's only soonly so much sinks in right yeah exactlyand so to sum that up exactly what yousay is like the best way to learn aboutbusiness is to be in business and likeyou saying rolling up your sleeves andgetting in there and doing it is I whenI hear this it was an ounce of theory isequivalent to a pound know a pound ofpractice or something like that yeahyeah and yeah it's and you get what I'msaying it's like so much by just goingin and doing the amount of people thatcome to me and is like they've just gonefrom seminars seminar to seminar andlike I'm gonna change my life and changethe world I'm gonna do this and likeawesome you don't need any moreinformation we've got the freakinginternet here like we've got all thebooks that we can get free you know ohno I get the library app and I can getfree audio books I didn't even needaudible like you can get information forfree everywhere we don't need any moreof that we need exactly what you said islike rolling up your sleeves likeabsolutely so on that note we do need towrap up because I have another interviewthat I have to record in ten minutes andI have to get ready for that so thankyou very much for being on the show forpeople who want to learn more about youthey can find you at buying onlinebusinesses calm so buying onlinebusinesses plural calm or just type inJared Krauss in anyway okay thank you somuch for being on the show Jerichohaving me try and really appreciate it

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Digital marketing is
gonna change in 2019.What's been working for the
last few years is not anymoreand unless you watch this video,you're not gonna do as wellwith your marketing in
2019 that you'll like.Hi everyone, I'm Neil Patel and todayI'm gonna share with you
how digital marketingis changing in 2019
and what you need to doto thrive and succeed.(classical music)Before we get started,make sure you subscribe to this channel.As I release more marketing information,news and tactics and
strategies, you'll get notified.The first thing you need to
know is digital marketingis moving to omnichannel approach.You used to be able to build a businesswith just one channel.For example, Facebook grew
by just telling everyonehey, invite your friends.They would take that address
book, your address book,and invite all your friends automatically,even without your permission.That's changed.Those tactics don't work
as well as they used to.I'm not saying they don't work at all.They just don't work as
well as they used to.Marketing has moved to
omnichannel approachwhich now you have to use
tactics like growth hacking,pay per click, SEO, content marketing,social media marketing, banner ads.The list is never ending.The more channels you use,
the better off you're gonna bebecause most of these channels are crowdedbecause there are so
many online businesses.If you don't use all of them,you just won't do as well in 2019.The second thing you guys need to knowand most of you will not like this,search is moving to voice search.By 2020 Comscore estimates that
half the searches on Googlewill be through voice search.Right now, two out of every five adultsare using voice search.Yes, that means kids
aren't using it as much,but still by 2020 they're
saying half of all searches,not just from adults,
but half of all searchesare gonna be the voice search.If you've ever used voice search,leave a comment below with yes.If you haven't, leave the comment with no.Just curious to see how many of you guyshave tried out voice search.So if you wanna do well in 2019,you need to be leveraging voice searchand the way you do this is one,make sure your site is HTTPS
because most of the sitesthroughout the top are HTTPS these days.Two, your site needs to load fast.If it doesn't load fast,you're not gonna do as
well with voice search.Three, when people are
typing in questions,they're typically typing
in longer term phrasesso your questions, your answers
more so to these questionsneed to be short and to the point.If your answers are a paragraph long,you're not gonna do as wellcompared to if your answer
was one sentence long.The third one I have for you
is conversion optimization.Advertising is getting more
and more expensive over time.That's not gonna change.The only way you're gonna be
able to compete and stay aheadis through conversion optimization.The more you optimize your
landing page for conversions,the better off you're gonna be.Make sure you're using
tools like Crazy Eggwhich allow you to do A/B
test so you can squeezemore conversions from the
traffic you're getting.Make sure you're using
tools like Hello Barwhich allow exit intent email collection.Again this will help you get more revenuefrom the users and
visitors that you do have.If you don't do this,as years go on you're gonna get ground outby the competitors because
they're gonna spendmore money than you and
they're gonna crush youso focus on conversion optimizationeven though it's not sexy and most peopledon't like talking about it in marketing.The fourth tactic I have
for you is leverage funnels.Marketing funnelsare gonna be more popular
than ever in 2019.Before, people used to just
optimize their campaignsto hey, I'm buying ads, how
many sales am I getting.Now you need to look at up
sales, down sales, cross sales,lifetime value of a customer, churn.Whether you have a physical
product, digital productor you're doing lead generation,you need to track
everything from a visitorall the way to a conversion
point, that's revenue,for them to keep buying, the
lifetime value of the customerand that's why funnels
are really important.If you don't know how to create a funnel,go check out tools like clickfunnels.com.Number five, content marketing
just won't work as well.Think about it.Anytime you do a search,most of the articles that are at the topare content marketing.Blogging is so popular and so played outthat everyone is regurgitatingthe same information over and over again.Unless you're creating
amazing new informationthat people haven't heard before,you're not gonna do well.Content marketing just
won't work as easilyto get links or social sharesunless you're creating
amazing content that's newthat people haven't seen before.Number six, video content.You see me here.This is a video.You're engaging with me.If you're not, leave a comment.I'll show you, I'll respond back.Video content is the future.People wanna engage through video.And you know what?Facebook gives you more
views if it's video,YouTube gives you a ton of viewsand LinkedIn does as well.You need to be leveraging video.You can't take it for granted.Number seven, this is
the last one for you.Podcasting is taking over.Did you know that 45% of the
people who listen to podcastshave a household income of above $75,000?That's a ton, that's a lot of money.That means if people are
listening to your podcast,they're gonna be better buyersthan most marketing channels out there.You need to create a podcast.Everyone is using their phones these days.Everyone is driving to work.Podcasting makes it easy
where people can listento your content on the go.Such a hectic world out there.You need to have a podcast
so people can listen to youwhile they're dealing
with their hectic life.So that's it.Leverage these strategies.You'll do much better in 2019.Thank you guys for watching.Make sure you comment,
like, subscribe, share.Let everyone know about this content.I appreciate it.

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