Hi there.Matt here, your resident
e-commerce guru at Volusion.Welcome to two minute
Tuesdays, where I give youtwo minutes of e-commerce advice
to bolster your online success.It's news to no one that
e-commerce continuesto grow at a rapid pace.In fact, Forrester
predicts that online saleswill make up 11% of all
retail sales by 2018.But what's behind
all this growth?Check out these five factors
driving the e-commerce boom.One of the biggest drivers
of e-commerce growthis the rise of mobile commerce.Reports show that around
50% of web trafficcomes from smartphone
and tablet devices.And thanks to increased comfort
from consumers purchasingvia mobile, you'll see mobile
commerce continue to shine.Second on our list
is the increasein what the industry calls
Omni-channel capabilities.For example, the ability to
buy online, pickup in store,or buy online, return
in store, makesit very easy for shoppers to
conveniently make purchaseson the web, then take
any additional stepsat a physical store location.The third driver is our
newfound on-demand society.We live in a world where a
driver is just seconds away,groceries can be
delivered within an hour,and you can hire
someone to help youdo just about anything online.This type of instant
gratificationcan also be seen in
e-commerce, where shopperswant their items
purchased and deliveredin a convenient, timely manner.Fourth up is the increasing
need of highly specialized,or niche, products.So if you're looking to
find that original lightsaber from the very
first Star Wars movie,you're unlikely to find
that at your local mall.But online, that's a
completely different ballgame.Thanks to niche e-commerce
sites and shopping feed sites,those hard to find products
drive a very important chunkof online sales.And last but not least,
shoppers continueto search for the best
deals both on and offline.Do you remember the last
time you were in a storeand you went online to find
a cheaper price or a coupon?That behavior is
only accelerating,and e-commerce is
the perfect platformfor shoppers to
compare prices and savea few bucks, which leads to
even more industry growth.Now with all of this
growth taking place,it's an exciting time to
be in the e-commerce game.Keep these five
drivers in mind to helpframe your e-commerce
strategy, and get yourselfa bigger slice of the pie.Have any questions?Feel free to drop me a
line in the comments below.From me to you, happy selling.
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