[Music][Music]hey welcome to ask the program car downhere today I have with me Fred Lam fromVancouver beautiful I mean it got to beone of the most beautiful cities in theworld Vancouver when you live inVancouver I was just writing Richmondwe're not live up in Whistler on youknow I wish I would you go to ski I usedto but been hustling haven't be reallyhow do you call them I guess come on 8.5haha29:20 nothing in this dude right hereokay is it ecommerce specialist he'sgoing to show you what you need to dowith your website today right how toconduct your business at that which Imade a huge mistake with four years notusing it correctly nominated forentrepreneur the year which means whatbasically I mean it when I didn't knownominated and you're an owner yeah and Iguess for CEO and found I'd never beennominated for Entrepreneur of the Yearso good for you Fred Thank You CEO andFounder ipro academy okay God doesonline marketing get eight milliondollars last year 29 years old bro youway ahead of a brother okay I mean ifyou stay on the same trajectory I'm onI'm on you're going to be a billionairethank you thank you because I didn't seeeight million dollars until I was 40years old did you keep any of it wellobviously I invest a lot back into thebusiness I'm investing into a newbusiness right now as we're speakingright now and hopefully hitting 210million dollar mark by next year intwelve months period beautiful so alldone through e-commerce yeah and ifanybody understands the eight point fivecomment earlier I bet you I'll bet you850 dollars just post them comments okayall right now I got to ask about thedishwasher dude okay Wow I mean what'swhat's the big deal about a dishwasher Iwash dishes to I didn't put in my resumewell one of the most biggest thing is alot of people think that they can'tbecome an entrepreneur they have to goto school they want to get college yougot to do all the crap but honestly atthe end of the day right now we'reliving in a worldwe're living in the digital world whereevery single human being on earth rightnow will have the ability to become anentrepreneur regardless of their firstdog win a few words if even if yourdishwasher didn't go to college I didn'tgo to college I almost lose one highschool uh-huh yeah I barely pass Englishyou can see my English sucks so I barelypassing English primary passing whichand I grew up here yeah no big dealright don't worry about itwhere are you from originally ah HongKong okay so your parents came in HongKong to Vancouver yes and because youcouldn't get into the state's I don'tknow why and I maybe I wanted to be theythey wanted me I never asked actuallyyou should ask them I said man I get -oh they in Banco yes they are and whatare you one of your parents – ah they'reall retired now okay they did thetraditional thing yes your dad was ahard worker yes really hard worker andwhat did he do is on he was aconstruction electrician okay I reallymanaged projects that like Astrakhansites so so how did how does spread Lamokay discover ecommerce which is areally interesting question I kind ofstumbled upon on it actually so washingdishes I thought that was the end of mylife right I'm just going to work up theranks at a dishwasher become a waiter orwhatsoever so no matter and I was likeI'm just so young I'm only 17 years oldI should be doing something better soback then Internet was huge GoogleAdWords for basically just launched alot of people making millions of dollarson Google AdWords and you're inVancouver and you're in your parentshome yeah and you're like what are youdoing you're seeing people make moneyyou're seeing these stories yeah I'd seeall the stories inspired me so I startlooking on money be rich well I can'tsay rich were why intention was releasedI want to care back my family that'sright my dad was always in Hong Kong mymom's always growing up with three kidswe don't really grow up with a lot ofmoney so we're a length really I can'tsay we're broke but we're like belowaverage so I'll say I need to dosomething to take care of my mom madamyes that's really where myentrepreneurship really started say Iwant to make more money and then fromthere yeah so back then and obviouslyGoogle AdWords was big and people wereactually paying like Pandey's a clickand I was actually in that realm but Iwas such a young kid back then I didn'tknow a lot about businesses then what Ireally discovered and what I'm reallystarting togood at is become traffic acquisition soI know how to buy ads on YouTube GoogleFacebook like all those large platformsthat's where I've been and I spendmillions of dollars just to Googlebefore Facebook even take off so that'swhere I start growing the businesses andone of my ex business party came up tome and say hey we have this gasperformer later and fabulous you're 1/8an X this is partner I'm not and this isnot new anymore but what was the productit was a gas reform earlier but sothat's yeah gas so like gasoline forcars yeah so back in 2008 the the gasprices skyrocket Alegre right and we sawlike this is the perfect time let's getthe product and we don't actually haveto own the product the manufacturer onthe product so we're basically dropshipwhich I peach exactly out so wedon't have the paper inventory all we dois just set it up sell and basically runads to our site so and you can do thison a lot of different products oh yeahgasolineoh yeah he's gonna gasoline it was a gasreformer later so any gas free formulayeah so basically enhancer gasolinewhich you can actually write a long alot but were those the pills it was aliquid it was liquid to $1,000 and thenin four months based on just reallybeing able to use traffic you actuallyselling e-commerce product online andwas back then was really hard so aphysical product online yeah but we didfour point six million dollars and fourmonths well yeah all with traffic andproduct so go back to the Google Adwordsokay you said hey Google ads were we'rea big deal I don't really even know whatthat meanslike like well right now to be honestwith you before Facebook reallydominated space uh-huhGoogle what's the one that's dominatingthe online space you know they're searchengine traffic so if someone actuallysearch for grant cardoneyou haven't control exactly what your adphase and really dominate that space soif someone were to look into real estateinvesting you can dominate say I'm gonnabe the first I'm gonna carry all thetraffic those are going to be the mostresponsive traffic that you'll ever getthe highest quality because people arealready in the search query verysearches they're interested in realestate investing or they're interestedin a book on sales or yeah and tomb andyou basically just pitch them orbasically offer them go through aintroduction transition story and allthose other suburbs right right right onthe smart right there's also DisplayNetwork a lot of people actuallyoverlook thatoh boy display the network so when yougo on cnn.com right you always feel likea banner ad in all those others so wecall it Display Network Google owns 98percent of the display network in theentire world and it's hardly ever tappedand right now there's an opportunitybecause everyone that's pushing intoFacebook right now Facebook but Googleactually has a lot more inventory forads than on Google Wallet so the DisplayNetwork yes it is why do we put ask thepro together so I can learn you don'tlearn shame on you I'm taking notesevery ask the pro I'm sitting theretaking notes leg leg leg I know somepeople like I don't need to writeanything down well good for you I needto write it down because I might notlook at it today but I'll be reminded ofit later so educate and educate me brobecause I want to make some money sohere's the most important thing right alot of people's are online they may belooking at stock watch calm like that isgoing to be one of your most prominentprospects well while they're ininvesting already right there I just sawdoc watch calm yeah so there there's alot of spikes out there like I can tellyou but just investing alone there arethousands and tens of thousands ofwebsite up therethat really has to be also what happenedright there ok so right here I'm CNN soright here you see demon markets rightnow yeah yeah that is a banner adimagine you can actually dominate aboner that's call a better ad and here'sthe beauty and what's that ad cost youthink you wanted to really know yeah Ihave a Pacific strategy which I usecalled retargeting non-google yeah um soI was on CNN for calm although largemajor websites spent 300 bucks and Imake $20,000 back yeah yeah so I make anry I don't even look at this assomething that how much I'm going tobasically pay because I know I'm gonnamake an ROI back yeah so why do I haveto worry about how much I pay but thetrip is the pain is based on we call CPMcost per thousand views so every 1000contracts are being show and Googlecharge you X amount of beat but you'regoing to be alright were you were yousuggesting earlier that because Facebookhas now is now dominating Google didthis cost less to use right now it costsway less because people are peoplearen't and here's what here's anotherbeautyfor example we have their own sales teamto sell the inventory but they cannotsell all their inventory on their sitetheir sales team can't sell at all whatdid they do they're not gonna put ablank spot up right to Google and Googleand with the Celtic guru said well Ineed a cheap I mean a dirt cheap run bythrough Google so we're getting what wecall remnant traffic so a minuteyeah because these are basically unsoldinventory but hey you're still oncnn.comthese are basically people that workinglet me I'm gonna pull up CNBC that wouldbe a good place for me right yes the NBCthere's a lot of site there been aroundevery single media web sites half a turnass look like they're Adobe right nowimagine if you're right they're terriblean extra guy's terrible add obviously noI mean I would do my real-estate thinghere oh there you know there you go yeahthat's awesome dudeyes so there's a lot of ways to actuallydrive traffic YouTube's a huge one notjust the organic side but the ads sideYouTube is dominating right now you'veseen a lot of people we call what theycall in-stream ads right what's the nameof your company again I four Academyipro academy yeah so when people come toyou um how's it as a motorman ah anymoredude getting kicking it and she's isgood guys he has once one drop oftequila so I'm not feeling it all rightyeah all over the place man okay so sowhen you say YouTube well when you playa video on YouTube you always see likean ad that's running right like a TVspot how like a TV plus you justbecoming the next TV yeah that's what itisso do you Bob do Google Ringo – notthrough YouTube no usual Google ownsYouTube and here's the beauty if youknow how to gain system the first fivesecond if a person actually skipped thead you don't have to pay a penny thenyou get five second free exposure justlike that good they skip the ad so whenyou're running the app when you're whenyou're watching a video basically seethe ad and yeah they count down and sayskip the ad right I got five four threetwo one yeah when it's when it hits fiveI'm sorry which starts first flirtingsecond I mean so when they actually skipthe ad in 2015 yeah you don't getchargedso in in 25 seconds you can get yourmessage acrossyeah so so I think we did a bunch ofsix-second head and we didn't weigh morethan six you want a says you in it yougoogle is out here last week in this andthen the six second ad I love Google butI'm not going to talk behind their backrings yeah yeah they're not really builtfor direct response like we care aboutare a lot we care we do for ads and whatwe teach about at its investment likeit's an effect me that you're gonna makean ROI back it's not an expenseyeah yeah it's great yeah ii ask you canactually get a lot of big reach a lot toactually watch it but it's going to bean expense how are you are you gonna getan ROI from six seconds but but wellyeah I amoh that's great I would imagine eveningI mean I'm gonna raise awareness yeahI'm gonna get out of obscurity and stayout of it and to me to meet peopleshould be calling you every day sayingdude how do I get known what is the ROIall not be a no I don't know you youknow what do I sayI can't flow you yeah you know and so Imean I know all you guys get into thiswhole space and you're doing oral eyesreturn on investment of the cost of thead add the clicks and all that I'm likethis what is the freaking cost of notbeing enough but what if my frienddishwasher Exodus or so what if that adcan get you knowing and scaring ROI notjust of having just a known aspect ofthings get an ROI at the same time soit's more like saying right now yesyou're running a six second ad thatyou're getting awareness out in thesixty second or a two minute video thingyou'll still get you the awareness yeahyeah but you can get a much bettermessage across because you can nowbasically have ginger saying Googledoesn't know what they're talking aboutI'm not gonna say that hey when theywere here the other day telling me dudesat six second ad run the six second adis that what you're sayingjust look that's it test fit okay that'sit split test means what this puts SP isbasically a testing a six-second adversefor 60-minute up Joe second at friendLam said it I have ithe says googy don't know what this Igotta say that I didn't say thatI didn't say that 20 but look look thisdude ain't 29 anymore this dude like hestarts dropping into his freakin prohe's like you don't care about his ageanymore you know I'm saying yeah when Iwas I actually was one of the marketingyoungest marketing manager at BMW when Ihad an agency everyone didn't listen tome like now you're such a young ageespecially like I was stupid yeah andthen I just blew them away yeah that'sso stupid people shouldn't you shouldnever like Alexander the Great when heinvaded a freaking city a village amountain he was 16 years oldokay he's taken he pillages everythingtakes the whole debt takes all the goldnobody says oh he's only 16 he took overthe place he only 2/3 of the planet soage has nothing to do with it if you'reprofessional age doesn't matterI have students that's going through mye-commerce system at an age of 22 yeahdoing a million dollars here yeah yeahsewing you can hear stuff keep braggingright now no he's not he's not he can'tbe bribed I don't know you live on amillion dollars here so so check thisout now so you're not really aboutwebsite I thought you a website expertyour commerce becoming is what ecommercemeans selling physical products onlineyeah physical product is my servicewhich would not be a physical product ornot not so much I would not go so muchon the service side of things I focusmore on like physical products first andthen you can actually go when you'vebuilt the relation of the customers thatyou can actually offer services Edwardso the key things of this ecommercespace we're going to get one running anad well the first there's five stepsokay please number one you've got tohave an e-commerce site up and right nowthanks to our basic or revolutionary ofInternet you know having this website upis actually pretty cheap like right nowwe were in Cordova calm yeahand our sofa yeah I fell put yourself infive Robert yeah we tell people youShopify we were actually fullyintegrated with Shopifyokay so number one get a Shopify storestaff to cost you a lot of money yeahI'm on it cause you're like what's thatcost twenty seven bucks a month yeahthat's it once you have that you got anutshell but I know what they're doingoh yeah they do good absolutely Googledoesn't do you guys know what they'redoing I'm not gonna see you know youcouldI didn't say that I didn't say that asmuch as the paper way it relies when hecrosses the border Google will be righttherehello I don't want that to happen I'munique coming back I have one key sourceof customer support not gonna happen notgonna happena commission dishes for EM okay okay sofirst I got to have a side cost 27 bucksso if somebody's got a website right nowthe only reason they would have aShopify though is because they have somehard tangible product rice whichsupposed to step to unique productsitselfoh now a lot of people are like wellFred I don't want to invest tens ofthousand dollars one hundred thousanddollars on inventory yeah so what we dois we do drop shipping so through thelast 13 years of my life I think youdrop shipping I don't carry product Ibasically number one gopannamanufacturer I say hey you got productsright now I'll sell it I'm not going tobuy it you ship it directly to mycustomer yeah yeah so we give you anexamplegive me an example so right now youheard about Aliexpress or Alibaba yeahso Alibaba is one of the largest BBBcustomer where they manufacture productso they create an Aliexpress wherethey're selling to end consumers butultimately all defenders on Aliexpressare actually manufacturers from Alibabathat's how they were able to speed upthe platform so now you can actuallysell individual pieces directly from themanufacturer and basically just dropship to your customer so let's saythat's all right what about some wiffleballs yeah they're gonna come from Chinayes okay so I'm about similar footballsyou're gonna be the guy in between yesyou grab the traffic yes I'm the wiffleball guy I want to buy the wiffle ballsI'm buying from you Alibaba ships andfrom then you get paid to do thatexactly you never had any woofle ballsyou know you know to work with all inall though I married an invalid oh yeahit is yeah and you get paid a sliver todeliver yeah because you're collectingthe money and here's the beauty you'recollecting the money firstyeah so let's say that you're sellingthe 10x last look is it tickets rightnow like I select the money and I giveyou basically say hey I collect themoney yeah I marked it up here'sbasically where your share is and I'd becalled money more or we could have anaffiliate program where you don't needto mark it up and you get a piece thereyou go okay now up now so yesterday welldelivered some Amazon sent out to alltheir merchants okay I think a letterthis week you do business with Amazon nothey don't know what they're doing nothey know what they're doingthe absolutely no wonder you guys don'tknow anything man okay so no it's justthat so when does this happen Amazonsent an email out to all their merchantsand said hey you have to take returnsokay so I mean how does that affect youit done well at the end of the datethere are going to be returns butbecause there's a fiscal product uh-huhthere nothing really going to get amassive return to be really honest and alot of people online they basically buybased on impulseyeah and what you want to do is alsosell products that are not like superexpensive right out of the gate you wantto work on those new customers you wantto basically sell them or basically givethem a free cup charge some shipping youstill make your money still basicallypretty even but now they actually startto come into your brand right you'regoing to start selling them other stuffand that's when you make all your moneyback now when it comes to physicalproduct again the refund rate is notgoing to be a huge issuedelenn– what the refund rate the refundrate yeah unless if you are basicallyselling a bottle crap that's a differentstorythen people will really reap it but ifyou here's a bit of a physical productsbecause Amazon really changed the waythat people buy online right they lookat the image you look at the descriptionyou pull their credit card they cannever see touch smell the product sothat's what also dropship works becausehey you're offering the same thing yourbut they offer a refund dude so how doyou come in we offer a refund to youwant to offer reason we're going to goback to let's say about the wiffle ballsfrom Alibabayeah you got paid on it oh yeah okay youtook the money you got paid and then Iget the Whipple balls and I'm like Idon't want these ruffle loves since therefund rate is so lowwhat I usually why do you say it's alittle man it is going to be low why whydo you say this because you're gettingat an idiot rata and people you knowpeople bought something on impulseparticularly people to build things onimpulse oh yeah they're like I bought itbut I don't really want it because I'mso now that they can put ecommerce likewith physical products you're not goingto see like drastic increase of refundrate you're going to hover around lessthan 5% uh-huh listen if you can'tbasically run a business that you canafford the 5% in yourgonna be out of business right but atthe end of the day you're also buildinga customer relationship let's say thatyou come to my store bought a productfor me yeah and say hey I don't like youfor X amount of reason I'll say you knowwhat that's fine I'll keep it I'llrefund your money keep it as a gift nowyou build a relationship and you're likeno I like that oh that's what we tellpeople to do is I hate just do thatbecause you're building a relationshipwe're comin right they will feel thatyou're legit you're not basically justmaking money or you're not damminguh-huh and that basically now you willcome back and buy our refund policyRobert if I'm not right I mean this iswhat I want it to be yeah we'll give youyour money back and then we put you on ablack list and never do business withyou again you say you say I should justsay hey keep it and and you know yeahand also depends on what kind of myLords are me again yeah well italso depends on where it is knows itright any no no no look man my brothersin a business okay call it's calledchargeback 9-1-1 yeah and basically he'slike the fraud online is so severe it'slike one of the biggest problems on theinternet today is that people are buyingthings it comes to the house three dayslater they're looking at their billssent now you know what I really didn'twant this this is a huge problem andwhen those when those refunds get highenough when when the chargebacks not therefunds when the chargeback claims getto 1%yeah the merchant cuts you off okay thishappened some really become verysuccessful online companies cut off allthe proceeds sitting over thereMasterCard or Visa and say hey we'refreezing your account because a 1%charge back and 99% of my liquidity issitting in a bank I can't it's frozen sohold on let me actually go ahead even ifthat okay it really also depends on thetraffic that you're getting we'regetting that traffic the quality of thattraffic this happening to MicrosoftStarbucks it does happen to your ownbusinessyeah it does but at the end of the dayyou can control it too because right nowespecially Shopify you have fraudmonitoring system X at the same time youcan see if these people are basicallyknown to be fraudulent and all thoseother stuff so there are marks okay okayright and again like I said the trafficquality is also very very very importantand that's true the bigger your brand isthe more people would try to game thesystem because Microsoft they can go andbuy an xbox or a fake credit card rightcall a credit card charge bags onyeah exactly and that's the point andlook you're going to have some lossright I mean what you you would tellpeople you're going to have chargebacksI like what you said about hey man keepit through with buddies okay no problembut but I don't want to keep conductedbusiness where the God is gaming me yeahyou know I'm saying yeah but I like whatyou said but don't don't even send itback just keep it bro we lovers man welove you you love us okay so what numberone ecommerce site number two productsnumber three products traffic trafficright you want to get traffic to yourstore I guess having just a website adyou're not going to get yeah peopleare gonna go you want to get traffic soyou want to use Facebook you want to useYouTube you want to use Google you wantus Bing you want to use all thesedifferent mediums to drive qualitytraffic to people that will most likelybe interests on mine so how do I make adecision how much money to spend onFacebook YouTube Bing or Googlewell I always help you with start a fivedollar budget because we get instantdata right away from these platforms weknow how many people click on the ad howmany people went to Add to Cart how manypeople purchase what are why am I makingyou go fast would you know thatin 24 hours okay so after spending fivedollars you'll know and there'sindicators that we use run an ad rightnow for the millionaire booklet spendfive dollars I want to see what happensand then we'll report tomorrow whathappens and if it didn't work we'll addhim to the list of people you don't knowokay well you got to also keep in mindone thing you've got to set up the asscorrectly – okay you got to know exactlywhat the setup structure is that's whatwe teach yeah because let's say theywere running on Facebook right now youcan't be selling a 10x product tobasically a person in Africa thatdoesn't have any heard of the or you acustomer right so targeting is not areally really key thing and when you'regoing we're talking about Facebook rightnow yeah the set up structure is veryvery very important and I've seen a lotof agency a lot of other businesses thatset it up the wrong way uh-huh so let'ssay for an example if you guys want toactually sell a 10x book right now rightaway here's where I will tell you to doit right away number one create an adthat's based on website will do fivedollars on the millionaire booklet let'sdo five dollars and we'll give it awayall right we're going back to evenbetter okay we're going to give it awayso good website conversion based on thepeople that's going to buy your productyeah okaybecause you want to tell Facebookpacifically that I only want people thatactually buy stuff on a third-party siteto look at my ad uh-huh and you tellFacebook the reason why my advertisingon your pop-up on that is that adrop-down is that up yeah so waithearing people that buy yeah so whenyou're choosing your objective and athird-party site yeah but I say athird-party site they're going to buy itfrom my site well because at the end ofthe day you want to find a pool ofpeople that will most likely buy off ofFacebook because Facebook tracks everysingle behavior every single activityfrom click and pressure what you likewhat you share and all this other stuffthey also have some with all the pixelsnow fixed pixels in a lot of websitesright now so Facebook knows exactly whatyou bought and when you said that I wantto go after people that will buyproducts from Facebook ads they willmost likely deliver those people becausethey want you in are they want you tohave an ROI that's why you tell facespecifically my objective is tobasically get purchases yes that's thatone right then you want to choose thetargeting all right now while you'rechoosing the target in my past trafficwell we're talking about topic no yeahwe're so how about Facebook trafficright now and then number day what youwant to do is you want to basically findyour ideal customers now this will besmart enough to help you basically finda demographic after you start spendingbut you know we're demographic let's sayyou know your demographics got to belike 35 plus men majority of them oh noI'll give a book to anybody but optimisttrue all right I mean you can read idealif you want to be a millionaire it'scalled a millionaire booklet idealcustomer let's say we can reach 18 plusfemale yeah we have to look look I don'tI don't I don't you know my internetdepartment told me that snapchat wasn'ta place for me to be we have you don'tthink so eitherAlan you don't think scratch that noteswith video neither so let me just tellnobody back to later doing I'm wrong onthat you're rolling that because becauseI got people spending five grand everyweek I get somebody off at snapchatgiving me $5,000 so so you young dudesjust i'ma throw you age back at you yeahokay because everybody in the internetoffice is your traffic's not theirquality out there it's not there man Ilove snapchat okay they have beenquality people that have bought stufffrom me had a guy yesterday hit me mymom wants to invest 200 grand in yourWow you know so why would you think it'sa person that might aim it Mike I guessmy game is I want to help people right Iwant to help people so if he's 18 or 88yesI know where you're going in and you'rebasically working two wars and helpingthem through the journey in the process- I'm not saying snapchat is not yourideal customers good sirI didn't today I didn't think I didn'tsay one thing I did say I didn't theywould get wounded by Robert make surethat we got chatting right now rightthere and that chat right now and yousay – I don't know what I'm going tobasically someone that you need to workwith to be really on a lot becauseyou've got to feel the relationship withthe younger demographic and slowly movetowards basically games and you don'tit's not yet I don't subscribe here Igot that – I don't hate snapchat it'sgreat again I don't use Instagram I'mjust a Facebook guy straight up Facebookguy why oh man I don't get that man lookI just want you to consider this whenyou leave for a lamp yeah I don't cashit you or a your expertise is ecommerceand what does ecommerce need ecommerceelectronic commerce right what does thee stand for yeah electronic electroniccommerce so what do I care whether it'sInstagramyep it's the spam Facebook YouTube beinglike I don't use Bing you know orAlibaba what is the Chinese YouTube aChinese YouTube is yuku yeah dude I'lluse yuku I should be on Youku yeah youknow right yeah there's a lot ofactually people starting to use you alot and not a wash thing what would youtell me to be on Youku should I be onYouku you can give the try you candefinitely give it a try I'm not gonnasay yes or no why wouldn't I be on youCUDA you see I should be on it I wouldjust require that I trained I trained atranscript transcribe my like drivingand I'm in Mandarin so so all I'm sayingto you is like people use what they'recomfortable with rather than saying heyman there's people there now do younotice ared lamp that that people change whenthey go to these different places yeahyeah I know your personality I do needto know that right yeah okay you seethat but you don't go to snapchat orInstagram I don't I don't you don'tfollow me on Instagramwell I don't use this to Graham thisthing yeah I love the Leone's I justcan't have enough that time to do theall the social media stuff and really beout there and whatever I want out thereis social media e-commerce social mediayou can say this e-commerce you can sayit's not so big right you can use socialmedia to actually try to really immerseyour identity the Facebook I asked nowFacebook respond enough to go byInstagram but you know yeah I know thatway to use you know what I'm sayingI don't what you're saying this placebooked know what they're doing theyabsolutely know what they're doing goodokayI'm done with the shake equipment Idon't make it ever no this is good thisis good because everybody just watchingyou guys need to understand man thisspace is so fluid yeah doing is changingso fast it is so disruptive yeah likeyou can't think that you're an experttoday because tomorrow you're historyman like like this thing is shifting sofantastic rate on bleep unbelievableopportunities for you whether you're 29how do you think I am40 59 dude okay so you don't guys youdon't know what people are doing rightnow you don't know he would say hey I'mnot his target audience I am so freakinginterested in the space because I'msitting here saying in when I'm 79 yearsold I could be I can make more moneyfrom 79 to 100 dude I can make moneytoday I can make more money when I'mdead because of what's about to happenthan I ever made when I was a lot yeahyou agree with that I agree I actuallyvalue going back to washing dishes no Iabsolutely lost dishes again it'sbecause I wanted to you know I'm sayingyeah step 4 step 4 is the profitmultiplier which is the more importantpart muhammad multiplier okay because alot of people when they actually run adsand all those other stuff they go likewell I'm breaking even I'm not going tobasically continue what business orthey're losing a little bit of moneyyeah and they're like this is notworkingyeah but at the end of it you got tolook at it for a long-term game planyeah yeah a lot of people that aretrying like individuals that is tryingto become an entrepreneur they want likequick quick quick quick quick but in thereality in what Brady actually succeedand in order for you to actually startreally generatingit you're going to look at down the roadof what is happeningso what we do is we use something calledthe proper multiply there are severalthings number one we actually build afunnel so obviously if a person actuallywent to your website by the Denix cupright now yeah before any checkout yousay hey do you want to buy that big niceinsult bottle right now yeah by themsaying yes hey guess what you justincrease your average order value rightright and right away there's your profitthat comes in yeah now the next thing iswhat we call the so this is where thefree thing would work yeah but peoplebail on it because they're like I'm notdoing anything because they don't havethe inventory to move a guy the secondproduct that would make the freebieworth something yeah so you want tobasically turn freebie that's calledwhat funnels funnels yeah you want tobuilt the funnels right and here's thebeauty part what we also do not just bybuilding funnels and asking them hey doyou want to take on this product we alsobasically have a coupon giveaway rightat the Thank You page that a lot ofpeople missed out on so it's like whenyou walk into a retail store and you'rebasically checking out and all excitedachieves you something in hand and youlook at it it's like we coupon to thetennis court on next purchase forexactly that's exactly I like that weneed to get the coupon working dudepeople order be dying to use that couponbecause they don't want them to stop onthe deal yeah ain't going to be specificthat this will expire yeah because a lotof people in retail like they willbasically go like well I either go backin the store and I finish it off or Ibasically put it in my pocket andbasically use it a lot of people wouldactually use the round spot if you don'twant the jobokay step 5 so now step 5 is going to berinse and repeat rinse rinse and repeatback to washing dishes dough not back towashing dishes xmax is that one which iscreating another ecommerce store becauseyou can either build an e-commerceEmpire having got multiple niches orjust sell it out Fred lamb dudeecommerce ok Fred I want you toreconsider a couple things though whatare you going to reconsider after thisinterview what am I going to reconsiderafter this n3k on the I got shot that'sright ok and quit talking bad aboutgoogyok so look look set up an e-commercesite have product how many productsshould I have my side start with 25 butyou can havesurprise most people don't have they gottwo or three products man your buddythat you brought down here I'm like doyou have any products man how can you bein business 25 years and have threeproductsI got another guy's super supersuccessful dude right now he there's noproducts like like I like I mean yougotta have some products right have youbeen to my website you like I like itfinding lies it's really great yeah yeahwhat would you do different what would Iget different build funnels yeah morefunnels yeah and then the funnel shouldI have as many as possible that goes andreally sells you're saying every the cupwould have a funnel I would I was justlike consider hey I was just because itare you doing try and try this out likegiving it away for free and just rippingyes on your cup yeah yeah yeah I wouldsay you need like an opt-in somewherelong do you have an often somewhere dowe have an opt-inalright thanks to the website thereanyway right throughout there I see itcan opt-in to get updates in my strategynow you have to pop up there you go yeahit's just like you've seen popping righthere you can actually have that in yourThank You page when someone actuallybought from you that is not from the 10x10x con you can actually probably sayhey get X about a percentage now there'sso much to learn man I'm so excited manI'm sitting here yeah I love you a longtime and that's all I know Fred man Ineed I love you a long time cup you knowright don't you I would love that youknow that's another song man I love thatman okay Fred Lam the company thecompany is ipro academy where can peoplefind is that zero like calm yes you'reup like calm actually have a ten-partfree video training series with thatterm zero Club part yeah it's a ten partvideo training series where it's goingto have enough more than enoughinformation for you to get your firststore up and start generating a sales soI talked about everything okay go therego there get your 10 part video seriesget your ecommerce site up he's going toshow you how to get twenty-five productsof show you how to start making banginto our oh I show you how you don'thave to go back to washing dishes and ifyou do it's just because you want to youwant to rub it out rub it out the dishesrobot the dishes late at night I do I goin there I go into the sink you ever gointo the sink at you and you're like manI seditions anything I just want afreaking yeah I'm a manit reminds me of back when I was washingthis yeah okay yes Fredgreat to have anybody okay thank youfollow this dude not on Instagrambecause he won't be there I'm going tobe there now I'm going to be there nowHey look look if there's some expertthing you do some unbelievable thing youdo something you know that nobody elseknows contact Roberts is slow at GrantCardone tv.com Grant Cardone TV comm setthat up today Robert and we'll have yousit in the hot chair okaywe'll both learn something everybody'sgoing to learn something you're going toget exposure i'ma learn something we'llall get better so we don't have to goback to washing dishes unless we want tookay if you're on iTunes or stitcher manplease comment let me know what you likewhat you don't like is Fred's rule amthe real deal or not okay drink thatwater dudedrinking Gatorade and and and if you'reon YouTube man please please come on outif you're going to hate on me throw itdown in the comments man okay did youthink I was too hard on the laughterokay just post it down in the commentsokay come out don't be a coward and ahater thanks for watching
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