– If you wanna make money from the web,it's not as simple as
setting up a Shopify storeand just generating sales.If it was that easy, no one
would be going into an officeand working in the normal workforce.Hey everyone, I'm Neil Patel and todayI'm gonna share why 99% of eCommercewill never sell without this.(calm beat music)Before we get started,make sure you subscribe to this channel.That way when we release
more marketing tips,you'll get notified.Question for you.How many sales are you generating?Leave a comment below with the number.Could be five sales, 10 sales, 50 salesbecause once you listen to this video,you're gonna be getting way more sales.So you wondering what that one thing is?It's persuasive copy.No, I'm not talking about a
tool or anything like that.It really is copy.Just think of it this way,
someone lands on your site,whether you do ads or
SEO or email marketing,they check out this product
that you're selling,but then, they don't see much.They just see a few
sentences, maybe a picture.You think they're gonna buy?No, that's why over 95, 98, 99%of your visitors don't convert.And it's why you're
creating eCommerce products,putting them on your
store and you're like,huh, why am I not getting any sales?It's because of the copy.You're not interacting with the person.When you go to a physical
store, you're interactingpotentially with a salesperson.That salesperson guides
you, they help you,they, oh, you need this size
to try on for this shirt?Oh, this looks good,oh no, that doesn't look
good, you shouldn't get that,but instead, you should get this.You don't have that on the web.So, what do you have to do
to convince people to buy?You need persuasive copy.So now that you know that
it's persuasive copy,let's go over a few things that youcan do to make sure that your
copy is truly persuasive.One, talk about the benefit.It's not just about hey,
I'm selling this product,it's about the solution that, that productis giving people to their problems.For example, if you're
selling toilet paper,and toilet paper, the one
that you're selling is so softpeople don't have a rough bum from that,your solution is ultra-soft toilet paper.It'll make you feel like your
bum is sitting on clouds.I'm making it up.And if your reviews on
that page enforce that,you're gonna get more sales, right?So, you have to talk about the solutionand the benefit that your
solution is providing.The second tip I have for you,persuasive copy isn't just copy.A picture says a thousand words.So, if your pictures are amazing in youreCommerce product, you'll do really well.Taking professional pictures,360 degree view cameras,
showcasing your products,all this stuff will help
boost sales and conversions.The third thing, reviews.The copy isn't just about how much can youconvince people to buy your product,it's also how much can other peopleconvince others to buy your product.You need a lot of reviews on your site.Whether they're bad
reviews or good reviews,let them all through because
they'll help tell other peopleif they should be buying your product.And the fourth tip when it
comes to persuasive copy,you need to make sure
you go really in-depthon every little thing that
your product provides.Every feature, every
nook and cranny of it.Think about any objections
someone has when itcomes to buying your product.If you answer all those
objections in the copy,you'll get more sales.And the last tip I have for you,your copy doesn't end
on your product page.From your checkout page
to the thank you page,all of that's copy.If you can optimize your checkout pageand be like get this delivered to youwithin two days,
emphasizing free shipping,things like that can
help boost your sales.Using a two-step checkout
instead of a one-step checkout,that of course, helps boost sales as well.Doing things like on your thank you pageafter they checkout, upselling
more products and services,that of course, boosts sales.If you do those things,
you'll start seeing that moreof your products will start selling.If you need help with you eCommerce site,check out my ad agency,
Neil Patel Digital.And if you enjoyed watching this video,make sure you like it, share
it, subscribe to the channel,and leave a comment below
if you have any questions,and I'll be there to answer
you and help you out.
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