Polynoid + Woodblock continue to shake things up with their latest for the adidas NEVER FOLLOW campaign.
ACE17 Blue Blast erupts with dynamic energy and a nod to the retro influences of skate and hip hop culture. Using haptic FX showcasing the boot fully immersed in its distinct environments, Polynoid once again brings the piece together by bending the rules of time and space, as we are served a visual treat.
Client – adidas
Global Brand Marketing Football – Moritz Hock
Global Digital Marketing Manager eCommerce Football – Matthias Wirkner
Agency – Woodblock
Director – Polynoid
Production Company & Animation Studio – Woodblock
Producer – Selina Schmitt, Konrad Weser
Artists – Csaba Letay, Paul Schicketanz, Roman Hinkel, Thorsten Löffler, Christopher Hummel, Markus Eschrich, Jan Bitzer, Ilija Brunck, Mars Dolschon, Michael Heberlein, Ivan Vasiljevic, Vlada Jurisic, Josip Vrandecic, Paul Paslea, Sarah Eim
Music & Sound Design – TRO
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