Microcopy is the ninja of online content. Fast, furious and fatal, it has the power to make or break your online organization, to eliminate or stay your enemies. It’s a sentence, a confirmation, a couple of words. One word, even. It isn’t big or fancy. It doesn’t leave a calling card. If it does its task your customer might never ever see it existed.
In this session, Relly will reveal you how you can reinforce sales and reflect your business and customer’s values through simply a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left attempting to make significant error messages? Ecommerce managers? Do you want an easy boost in sales? This session will help. It will be a great deal of enjoyable. You must absolutely come.
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Relly Annett-Baker lives in Brighton with her partner and 2 little sons. As a result, she prospers on the sea air and can be guaranteed to base on Lego at least once a day.
In addition to being a freelance web copy and material writer, she is utilized as live-in domestic personnel by two cats who typically supervise her typing and make editorial ideas such as ‘I believe it’s dinner time’.
In in between opening cans of Whiskas and composing for customers, she composes articles for different online media groups and continues to procrastinate over the draft of her first children’s book.
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