There are just a few people who have worked straight under Steve Jobs, and Allison Johnson is among those people. The previous head of marketing at Apple, Johnson managed the launch of the company’s trademark items like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”
In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes credibility in business, and reveals how we can discover a balance in between launching a refined item (like Apple) versus shipping fast for feedback (like Google).
About Allison Johnson
Allison is the creator of West, a new type of technique and innovative accelerator based in San Francisco focused on presenting brand-new business, products and concepts to the world. Prior to West, she ran marketing at Apple for six-plus years reporting to Steve, where she was accountable for releasing some of the most renowned products and projects of our time.
A self-professed revolutionary, she’s discovered herself at the center of a few of the industry’s most historical turns including IBM’s welcome of the web period with e-business, Netscape’s pivot from web browser to business software purveyor, HP’s reinvention under Carly Fiorina, and the launch of the iPhone and iPad.
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