Our third season of IDs and discount aspects for It’s Always Sunny In Philadelphia. As the flagship funny on the new FXX, the marketing team wanted to actually hammer house the reality that the program was changing networks however sticking with its over-the-top formula. Our principle was to develop a brain-melting collage of fake web memes, high-brow culture slamming, fan-club-only Sunny references, FXX logos and all around nonsense.
To accomplish this we made a series of random one-second scenes that could be mixed around to make custom-made IDs and toolkit components as required. It’s an absurd tribute to channel surfing, but you can’t escape Sunny, or whatever.
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