Posted by Benjamin Jackson
Let us begin by explaining the definition of Ecommerce. It is the process of buying and selling products online. It happens through electronic communication. This eliminates the need for the middle man. It eliminates the need for people to travel any distance to buy something.
It has evolved way beyond what anyone could have predicted. To this day, Ecommerce remains one of the more popular ways to purchase anything related to goods and services. It has evolved in all aspects, including the packaging supplies being used. The competition has become fierce in terms of packaging supplies, so it makes that packaging would have its own evolution.
Here are some of the ways the packaging supplies have evolved over the years.
There are the corrugated boxes. This is one of the more popular methods. It is popular due to its durability and strength. There are the courier envelopes. These envelopes and bags offer a more specialized way of shipping the items. These envelopes and bags offer more security and bubble wrap. This packaging offers a better chance of identifying counterfeit items.
There is also the protective packaging. These are styrofoam based and are lighter in weight. This protective packaging offers a reduction in shipping costs and postage. This packaging is also another preferred method for eCommerce Shipping.
What is the Purpose of this Evolution?
This evolution offers more protection for the items being shipped. There is a less of a chance of counterfeiting taking place. There is the element of “containment”. This happens when many small items are placed into one package. This sort of packaging offers more durability and protection.
There is the information these supplies offer. These days, you get detailed information on how to ship and dispose of the packaging once you are done. This never happened in the past.
There is the marketing aspect. When a package is more clearly marked for an item, there is an increased potential for a person to buy. In the old days, there were more mixed signals in the packaging. Sometimes the buyer did not know what they were getting. When buyers are more aware of what they are getting into, the potential for purchase is higher.
The Types of Packaging Available
There is the primary packaging. This is the first layer of the packaging. This is the material that comes in direct contact with the item. There is the secondary packaging. This comes in after the first packaging. The second layer is there to prevent damage to the item and the first layer. This layer is often used for the big ticket items.
There is the transit packaging. This is used primarily with medium to large ticket items. This is used for items coming to and from the warehouses. This transit packaging offers more protection.
There are a few reasons for the layers of protection. It makes the package look more appealing when it arrives at the person who ordered it. It also offers a better layer of protection. There is so much that can happen to a package while it is in transit. These different layers help to preserve it for the customer, contributing to the increas in online sales and revenue.
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