** ARRI AMIRA: The New Documentary-Style Camera **. ARRI proudly introduces AMIRA, a versatile documentary-style cam that integrates exceptional image quality and economical CFast 2.0 workflows with an ergonomic style enhanced for single-operator usage and extended shoulder-mounted operation. Prepared to get and shoot straight out of the camera bag, AMIRA is durable enough to take anywhere and includes in-camera grading with preloaded looks based upon 3D LUTs, as well as 200 fps slow motion.
** Continuing the ARRI custom **.
Throughout its long history ARRI has used movie and program makers a variety of varied electronic cameras matched to different production tasks; common to them all, nevertheless, has been the guarantee of creative liberation through practical, easy to use style. AMIRA represents a seamless extension of this tradition. It will sit together with other video camera offerings from ARRI, completely responding to the requirements of specific types of camera expert and certain kinds of production.
** ALEXA image quality up to 200 fps **.
AMIRA features the very same sensing unit and exceptional image quality as the ARRI ALEXA, recording remarkable HD 1080 or 2K images that appropriate for any distribution format. With a vibrant range of more than 14 stops, low sound levels, subtle highlight handling, natural color rendering, awesome complexion and speeds of as much as 200 fps, AMIRA will deliver beautiful, life-like images in any scenario.
AMIRA records Rec 709 or Log C images using ProRes LT, 422, 422HQ or 444 codecs. By taping to in-camera CFast 2.0 flash memory cards with super-quick data rates, the route into postproduction is made as basic as possible. CFast 2.0 is an open format, quickly available to anyone and providing a great price-performance ratio through incredible transfer speeds, long taping times and compatibility with basic IT tools. Expenses per GB are brought right down and higher-than-broadcast-quality image pipelines are provided even to low spending plan productions.
** Single-user ergonomics and perfect shoulder balance **.
AMIRA boots up rapidly and can be utilized right out of the bag by a single user, with no establishing, no rigging and no hold-ups. In the time it takes to lift the cam to an operators shoulder, it will be all set to record, making AMIRA ideal for run-and-gun shoots where the action is unpredictable and the camerawork responsive. Integrated, motorized ND filters in addition to zebra and false color tools help exposure control, while an advanced peaking function makes accurate focusing easy and swift.
Access to switches and configurable user buttons is quick and user-friendly. An innovative multi-viewfinder makes life even much easier for the single user by integrating a high resolution OLED eyepiece with a fold-away LCD monitor that displays a live image when the eyepiece is not in use and likewise provides complete access to video camera functions, without AMIRA needing to be eliminated from the operators shoulder. Versatile multi-channel audio alternatives are accessed from the cam ideal side, once again lessening disturbance to the operator.
** Affordable in-camera grading **.
In todays environment of cut spending plans and reduced schedules, lots of tv productions do not have the high-end of hanging out finessing an appearance in postproduction. AMIRA is distinct because it features a number of preloaded 3D LUT-based appearances that can be used on set throughout the shoot. Alternatively, productions can custom-build their own 3D LUTs in external grading systems, load them into the cam during preparation, and even modify them in-camera while recording. With 3D LUTs, literally any look that can be envisioned can be produced, offering cinematographers and directors a higher degree of imaginative control on fast-moving productions, while keeping postproduction expenses down for producers.
** ARRI item quality rugged and reliable **.
Like all ARRI products, AMIRA is designed to be a safe, longterm financial investment and built to endure the rigors of life on an expert set. With a solid internal skeleton that guarantees camera and lens stability, AMIRA is an extremely long lasting product constructed of the strongest possible products. Sealed electronics provide high-level security against humidity and dust, while an integrated thermal core results in highly effective cooling. Productions can take AMIRA anywhere, from jungles and deserts to snow-capped mountain tops, sure in the knowledge that it will not let them down.
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