How do I start into the Chinese market? If you wish to get in the Chinese market, you must utilize the ecommerce platforms in the CBEC. Among the key gamers is TMG (Tmall Global). TMG belongs to alibaba. By purchasing Kaola in 2019, alibaba handled to hold 49% of the market in the CBEC company with TMG. A significant percentage, thinking about that there are roughly 800 million Web users in China.
Other CBEC platforms are e.g. JD around the world, Little Red Book (Xiaohongshu) and VIP.com
Around 20.000 worldwide brand names from 77 different nations are listed at TMG.
The advantages of social networks must also be thought about when entering the chinese market. The around the world penetration of social networks is 45%.
Usually, a user invests 142 minutes a day on social networks. In 2019 there had to do with 2.6 billion users who used social media. The number of users is expected to increase to 3 billion by 2021.
The largest proportion originates from China. In 2019, around 600 million transactions were carried out by means of social media.
What does that mean: As a brand I have a massive reach to make my brand name known in this big market.
A really special client commitment can be built up by means of social networks as well.
In a next video I will tell you a little bit more about the unique sales strategies.
My next video has to do with: what do I need to want to do as a business or brand if I want to go to China.
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Let’s start and not simply talk.
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